Tag: Apple

  • Apple commends Glo on iPhone 6, iPhone 6 Plus launch

    Apple commends Glo on iPhone 6, iPhone 6 Plus launch

    The creative management of the launch of iPhone 6 and iPhone 6 Plus in Nigeria by Globacom has attracted commendation from Apple, manufacturer of high end smartphones.

    Of particular interest to Apple is the prompt and unique response to the demands of Globacom’s subscribers who thronged the Adeola Odeku, Victoria Island, Lagos Gloworld in the early hours of Friday to purchase the newly launched iPhone 6 handsets.

    Apple Regional Sales Manager for Africa, Mr. Paddy McManus who gave the commendation at the unveiling ceremony of iPhone 6 expressed delight at the impressive turnout of subscribers, adding that he was pleasantly shocked and surprised.

    “This is a very loud move from a loud network in Lagos. I am extremely impressed. This is what usually happens all over the world when Apple is launching its products. Nigerians are really great,” Mr. McManus exclaimed.

    An On Air Personality, Mr. Folajinmi Akinsola became the first Nigerian to own an authentic iPhone 6 sold by any telecommunication network in Nigeria when he purchased the phone at the Gloworld shop on Adeola Odeku, Victoria Island, Lagos immediately after it was officially unveiled.

    Former beauty queen, Miss Tobi Phillips kept vigil to emerge the first Nigerian female to own an authentic iPhone 6 when she paid for the phone which she earlier pre-ordered.

    Iconic Glo brand ambassadors like Flavour, NaetoC and Chee the Voice were on hand to pep up the event. Flavour and Naeto C later joined the official Apple team to present iphones to early buyers who kept vigil at the Gloworld shop to make history.

    At 11am on Friday, an Asset Manager with Arthur Steven Asset Management Limited, Mr. Tunde Amolegbe sauntered into the Adeola Odeku, Victoria Island Gloworld shop to pay for his pre-ordered iPhone and thereafter got a celebrity treatment from Glo brand ambassadors Wande Coal and Waje.

    Similarly, at the Gloworld shop located in the Ikeja City Mall, the Managing Director, Cita Petroleum, Otunba Thomas Ogunbangbe was the first to pay for his pre –ordered iPhone at the shop.

    The story was the same in all Gloworld shops across the country where subscribers took delivery of their iPhones.

  • Apple’s product marketing: So far, so good?

    Apple’s product marketing: So far, so good?

    When developers started building Apple’s phones in 2007, they were given one format for the four-inch iPhone screens. A larger format came along three years later, when the iPad made its debut.

    Google, on the other hand, gave developers an array of options, so they could build apps for its ever-evolving cache of hardware partners and devices.

    With Apple, the format options remained limited.Until June, when its latest software update blew those restrictions apart.

    It was one of several signs that the nation’s top smartphone-maker was ready to expand its portfolio. On Thursday last week, the New York Times nailed several persistent rumours: at Apple’s much-anticipated Tuesday event in Cupertino, Califonia, it will unveil two iPhones with larger screens, a wearable computing device and a mobile payment system within its devices.

    For the coming holiday season, there are various things to be gleaned from Apple’s history of launching products. The company has given significant support to new product launches. And it typically couples expensive media buys – in high-profile television, print and outdoor ads — with lucrative product placement, a tactic the company pioneered.

    There are other considerations. For one, Apple may be venturing into two categories — wearable devices and mobile payments – unproven in consumer adoption and untested in the ad world. Apple’s wearable device will not ship until 2015, according to multiple reports. Also, Ad Age extensively reported that Apple is undergoing a significant marketing overhaul, building a sizable internal creative team to pit against its long-time agency TBWA/Media Arts Lab.

    Apple’s creative strategy has also evolved since the death of its founder, Steve Jobs, in 2011, and the rise of its combative competitor Samsung.

     

    Hello iPhone

    Little netted Apple more media attention than Mr. Jobs, in his token black turtleneck, unveiling the first iPhone on stage in 2007. Yet, Apple still felt the need to advertise.

    The first iPhone spot, “Hello,” made debut during the 2007 Oscars. It showed the Apple logo, but not the iPhone name — Apple was battling Cisco over the rights.That year, Apple reported an increase of $129 million in ad spending, to $467 million.

     

    Big support for new products

    As digital media expanded, Apple avoided a centralised strategy, letting its videos proliferate across the web. Its first commercial for the iPad, in March 2010, went viral. The new tablet also found its way into mainstream television shows, such as Modern Family, a coup that came, quite likely, without paid promotion from Apple.

    The handset-maker still spends a considerable amount on TV. Last year, 80 per cent of its measured media spending – $626,972 – was spent on TV, according to the Ad Age DataCentre.

    For its size, the world’s most profitable company spends little. Only 0.64 per cent of its revenues went to marketing last year. Samsung spent 1.82 per cent of global revenues on ads and 3.51 per cent on sales promotion. But Apple’s revenues are massive. When it needs to spend on ads, it can.

    The firm dropped $51.9 million on adverts for its new iPad in the second quarter of 2010, and kept up that pace for the remainder of the year, according to figures from Kantar media.

    Apples’ ad spend leapt three-fold between 2010 and 2011, and its revenues grew faster than that. Apple spent $31.1 million in the fourth quarter of that year to promote the new MacBook Air. It spent about the same amount two years later, during the holiday season, for the MacBook Pro.

     

    Shape of ads to come

    Apple has run ad campaigns promoting specific services, like its App Store, in 2008, and its FaceTime video feature, in 2010. But the iPhone, the source of more than half of its revenues, remains the biggest beneficiary of ad spending. More than 40 per cent of Apple’s measured media spending, from 2009 to 2013, promoted the smartphone.

    This year, however, it has hinted at the shape of ads to come, as it builds devices and services that orbit the iPhone. “Parenthood,” a spot from June, slyly featured plugs for Apple’s growing presence in the connected home industry. Two more spots, “powerful” and “strength,” showed off the numerous ways iPhone consumers deploy the device, including for fitness-tracking.

    Apple has also increased its marketing presence abroad, particularly in China. In August, it released a mini-film with a Chinese electro-pop band. Its marketing shift is following sales. In 2009, China and Hong Kong accounted for 1.8 per cent of sales; this past quarter, they neared 16 per cent. For Apple, Asia is an incredibly competitive market – one that, incidentally, loves large-screen phones.

  • Visa, Apple partner on e-payments

    Visa, Apple partner on e-payments

    Visa has announced it is supporting consumer payments with the new iPhone 6 and other Apple devices. The global payment company said its Token Service will allow participating financial institutions in the United States and later globally, to add Visa debit and credit cards to Apple Pay,  Apple’s new payment service. Such platform, it said, would enable customers make easy and secure purchases at select merchants both in stores and in apps.

    “Visa Token Service technology works by replacing sensitive payment account information found on plastic cards with a digital account number or “token” that can be safely stored on mobile devices and used for in store and in app purchases,” it said announcing that it will roll out the service to financial institutions in phases.

    It will initially support early participants in the Apple Pay launch, and then extending the service availability to all of its US clients.

    “Combining the trust, scale and security of Visa payments with Apple Pay will accelerate adoption of mobile payments. We said from the beginning that token services would provide great new consumer and merchant experiences, and you’re seeing it today in our efforts with Apple, and there’s more to come,” Chief Executive Officer, Visa Inc, Charlie Scharf said.

    He said Apple Pay lets customers make purchases in some of the most highly visited stores and within apps on the App Store with just the touch of a finger, using the new iPhone 6 and other Apple devices. Visa account holders will continue to receive all of the rewards, benefits and security offered by Visa credit and debit cards.

     

     

  • Glo, Apple sign MoU on sale of iPhones, iPads

    Glo, Apple sign MoU on sale of iPhones, iPads

    Second national operator, Globacom yesterday signed a memorandum of understanding (MoU) with Apple’s authorised distributor for Africa, Core Group, to ensure that subscribers have access to genuine Apple products and devices at Gloworld shops, accredited dealer shops and Glo zones across the country.

    Speaking at the unveiling of the partnership at the Mike Adenuga Towers, Lagos, Head, Gloworld, Mrs. Titi Ebinisi, said the partnership will enable users of Apple products to enjoy Globacom’s super fast  internet service, GloBolt.

    She said: “The strategic partnership removes the burden of worrying about how to get authentic Apple devices, and then worrying about how to activate its full functionalities through the purchase of a SIM and internet connection. Our customers have been relieved of all these worries.

    “Anyone can walk into our signature retail shops, GloWorld, our accredited dealer outlets and Glo Zones in the country to get genuine Apple devices bundled with one year of data powered by Glo Bolt.”

    Devices available at the Glo outlets include iPhone 5s,  iPad mini and iPad Air. All  come with Apple’s super sharp retina display.

    She urged subscribers to buy genuine Apple products from Glo outlets across Nigeria to enjoy the premium quality, reliability and speed of Globacom’s robust 3G plus network as well as exciting data bundles.

  • Samsung, Apple seek end to patents war outside U.S.

    Samsung, Apple seek end to patents war outside U.S.

    Samsung Electronics Co Ltd and Apple Inc said they had agreed to drop all patent litigation outside the United States, scaling down a protracted legal battle between the smartphone rivals.

    The iPhone and Galaxy handset makers issued nearly identical statements announcing the global ceasefire while vowing to pursue ongoing litigation in the United States, which analysts say involves much bigger amounts of potential damages.

    Last week, Samsung Electronics posted its weakest earnings since the second quarter of 2012, partly hit by rising competition from Chinese smartphone makers.

    Xiaomi took China’s smartphone crown in the second quarter after replacing Samsung Electronics as China’s largest smartphone vendor, data from Canalys shows.

    The legal battle between Samsung Electronics and Apple began in the United States in 2011 when Apple first filed a suit alleging that Samsung “slavishly” copied elements of its iPhones, the device which launched the industry.

    Days after the initial Apple suit was launched in the United States, Samsung Electronics sued its Cupertino, California-based rival in South Korea, Japan and Germany, kicking off a series of tit-for-tat cases that spread around the world.

    The latest agreement ends patent disputes in Australia, France, Germany, Italy, Japan, the Netherlands, South Korea, Spain and the United Kingdom, countries where the smartphone market leaders had engaged armies of lawyers for what analysts said were questionable gains.

    The South Korean and U.S. tech giants declined to disclose the terms of the deal, but said it did not involve “any licensing arrangements and the companies are continuing to pursue the existing cases in U.S. courts.”

    The litigation raged on even as business flourished between the two companies, with Apple depending heavily on Samsung Electronics for components such as chips and liquid crystal displays.

    Apple and Samsung Electronics together dominate the global smartphone market with a combined market share of 37.1 per cent in the second quarter, according to Strategy Analytics.

    “They now see little need to wage a war around the world, which will only fatten the bills of lawyers,” said Young Park, a Hyundai Securities technology analyst in Hong Kong, adding that the deal raised the possibility of a final license agreement settling how the companies use each other’s patented technology.

    He and three other analysts whom Reuters talked to said they do not have estimates for the legal costs that Samsung Electronics and Apple are facing.

  • Airtel, Apple seal deal

    Airtel, Apple seal deal

    Airtel Nigeria has announced a partnership with mobile phone maker, Apple, and unveiled the iPhone 5s in the country.

    With this, Airtel becomes the first mobile telecoms services provider in Nigeria to seal a partnership deal with Apple.

    The partnership will offer telecoms consumers across the country an opportunity to purchase the iPhones in Airtel showrooms or from the outlets of its channel/retail partners including Slot.

    Chief Executive Officer/Managing Director, Airtel Nigeria, Segun Ogunsanya, described the partnership as the coming together of two great brands, saying it is a demonstration of Apple’s trust in Airtel and Nigeria.

    He added that the partnership underscores Airtel’s unwavering commitment to its vision of becoming Nigeria’s number 1 mobile Internet service provider.

    “At Airtel Nigeria, we believe that the future of mobile telephony is mobile Internet and so we are repositioning to revolutionise this landscape with innovative value offerings and strategic partnerships.

    “Our partnership with Apple is a glowing testimony to our desire to lead with Internet. Our enviable track record also provides us a leverage to empower more Nigerians to enjoy super-fast Internet services on their devices and mobile phones on the Airtel network,” he said.

    Ogunsanya also noted that Airtel is embarking on a wide-scale expansion, modernisation and transformation of its network.

    “Our goal is to ensure that telecoms consumers enjoy the best experience on voice, visual and video as they engage and connect with friends and family members as well as transact their businesses on the Airtel network,” he said.

    The iPhone 5s is described by experts as the most forward-thinking smartphone in the world. iPhone 5s sets a precedent, with an amazing amount of technology in a remarkably thin, light design. It builds on that achievement with Touch ID — a ûngerprint identity sensor. An A7 chip with 64-bit architecture.

  • Google beats Apple in global brand ranking

    Google beats Apple in global brand ranking

    The stories of many brands were different last year. Some fared well; others did not. In the 2014 ranking of businesses, the Brandz 100 “Most Valuable Global Brand” noted the strengths and weaknesses of firms. Some that made the ranking last year fell by the way side; others made a come back. There were also new entrants. MTN staged a return as the only African brand, reports ADEDEJI ADEMIGBUJI.

    • MTN is Africa’s best

    For top brand managers, the acid test is to remain on top of the competition.

    This will enable them to sustain their market share and optimise value in a market where consumers are unpredictable.

    In the 2014 ranking of businesses, the BrandZ 100 “Most Valuable Global Brand”, made available to The Nation by an agency, Millward Brown Nigeria, the combined brand value of top 100 brands went up by 12 per cent. Google overtook Apple to become the world’s most valuable global brand. It is worth $159 billion, representing an increase of 40 per cent year-on-year.

    The report said some African brands fell from the ranking, with MTN remaining as the only brand from the continent. The ranking, which was commissioned by WPP, and conducted by Millward Brown Optimor, used the views of potential and current buyers of a brand, alongside financial data, to calculate brand value.

    In the analysis, Apple slipped to number two on the back of a 20 per cent decline in brand value, to $148 billion. Despite remaining a top brand, there is a growing perception that Apple is no longer redefining technology for consumers because of lack of dramatic new product launches. Also, the world’s leading B2B (Business to Business) brand, IBM, held onto its No 3 position in last year’s ranking with a brand value of $108 billion.

    The Managing Director of Millward Brown Optimor, Mr. Nick Cooper, said:  “Google has been hugely innovative in the last one year with Google Glass, investments in artificial intelligence and a multitude of partnerships that saw its Android operating system becoming embedded in other goods, such as cars. All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple.”

    The analysis showed that the combined value of the Top 100 brands has nearly doubled since the first ranking was produced in 2006. “The Top 100 today are worth $2.9 trillion, an increase of 49 per cent compared with the 2008 valuation, which marked the start of the banking and currency crisis,” the report said.

    According to the report, successful brands have continued to retain their market share ahead of others because of the value of their share of life – they have become part of people’s daily life, than a mere  tool for business and social interaction.

    Those brands include Google which is the number one in the latest ranking, followed by Facebook, Twitter, Tencent and LinkedIn.

    “They have become part of our lives, they offer new forms of communication that absorb people’s attention and imagination, while also helping them organise the rest of their lives at the same time. To gain more of our mind-space, brands, such as Tencent and Google are even crossing categories.

    “This trend also pushed No 1 Apparel brand, Nike, a prime example of a brand seeking to become a share of life brand which offers services such as Nike+ that extend well beyond its functional raison d’etre,” the report stated.

    Many brands missed the ranking because of their craze for profit, others which main consideration was not profit made the top 100.

    “Brands in business for reasons beyond the bottom line have a better chance of success in today’s world,” the report said. For example, Pampers, which promotes mother and baby health issues, is at No 39 and grew its value by 10 per cent to $22.6 billion.

    MTN is another of such example. The telecoms operator has continued to find huge success on the back of its “everywhere you go” payoff line, making Africa proud, with a brand value of $10.2 billion.

    In the apparel category, the top 10 brands grew in value by 29 per cent to nearly $100 billion this year, outpacing cars (up 17 per cent) and retail (up 16 per cent). With brands such as Uniqlo, Nike and Adidas, recording double-digit increases in their valuation.

    The technology brands continued to record impressive growth across the world, making headlines as the biggest riser. “Not only are the top four brands technology companies, but so too are many of this year’s biggest risers. This year’s fastest climber was leading Chinese internet brand Tencent, up 97 per cent to $54 billion at No 14 position, followed by Facebook which rose 68 per cent to $36 billion and is at No 21. New brands in the Top 100 include Twitter at No 71, with a brand value of $14 billion and LinkedIn at No 78, with $12 billion. Collectively, Technology companies make up 29 per cent of the value of the BrandZ Top 100 ranking.

    The number of brands from fast growing economies slipped this year. China, with 11 brands, continues to have the largest representation; two Russian brands, Sberbank and MTS, remain in the ranking, and MTN is Africa’s representative for the third consecutive year.  “As a result of emerging markets currency decline, MTN remains the only African representative in the Top 100”, says the Regional Managing Director, Millward Brown Africa & Middle East, Mr. Charles Foster,

    According to the Chief Executive Officer (CEO) of The Store, WPP, Mr. David Roth, this year’s index highlights strong recovery of the brands after the 2008 recession; prompting a real growth across all categories. “This year’s index highlights the end of the recession, with a strong recovery in valuations and, for the first time, real growth across every category and the Top 100 as a whole. What’s remarkable is the way that strong brands have led the recovery. Seventy-one of the brands listed in our 2014 Top 100 were there in 2008. Despite the financial turmoil and the digital disruption that have decimated many businesses during the last few years, these brands have remained in the ranking, proving the durability of strong brands.”

  • Fruits: Tales of hazards

    Fruits: Tales of hazards

    Nutritionists and food technologists unanimously agree fruits are essential intakes for healthier living. Fruit-rich diets reduce risks of some cancers, strokes and other chronic diseases. They offer essential vitamins and mineral as well as fibres helpful for sound health. It is said that half of daily diets should include fruits and allied ingredients.

    Nigerians believe and practise this. Fruits are sold in nearly every nook and cranny of the country. The worry is most fruits consumed are imported, a development that comes with several dangers.

    Investigations revealed that most of the bananas consumed in Nigeria are from neighbouring Cameroon noted for its forest rains. Uganda, Tanzania and other East African nations also ship in large quantities of bananas. Nigeria’s burgeoning population and purchasing power make the market attractive for the commodity.

    Apple, which is difficult to grow in the country is mostly from South Africa and neighbouring Benin Republic. They are openly displayed in stores, supermarkets and even public markets across the nation. Nigerians revel in purchasing the eye-catching fruit, which is perceived as classy.

    Other fruits heavily imported into the country include orchards, celery, strawberry, peaches, spinach, grapes, bell peppers, blueberries, cucumber, runner beans and cabbage.

    … In Nigeria with much pains

    The imported fruits come in mainly through the sea and land borders. This is despite the fact that fruits are on the prohibition category of the Nigerian Customs website. A Customs official who craved anonymity said the commodities still find their way to the country despite the prohibition order.

    According to him, “Many of the fruits come through bushes and illegal routes. We are trying our best but the truth is we are grossly overwhelmed. Despite our best efforts, the commodities still find their way in.”

    It was gathered that some of the fruits spend weeks on the high seas under hygienic and refrigerated conditions. But the problem starts from when they arrive on the Nigerian shores. “When we take delivery, we cannot start distribution immediately. We have to contact our dealers across the country, which takes days. During this period, we have to apply preservatives to keep the fruits fresh because they are highly perishable. We then move them to dealers who get them across to the markets,” a fruit importer told our correspondent under strict anonymity.

    Most of the imported fruits, it was discovered, have undergone several laboratory experiments in frantic bids to increase yields. Most supermarkets have ‘seedless’ fruits already engineered in laboratories in a scientific process known as ‘genetic modification’.

    They become unsafe and dirty in the process though they eventually yield more for the producers and sellers. Also, the shipping procedures expose them to bacterial infection, which make the fruits harmful for consumption.

    Salmonella, a bacterium that causes food poisoning and typhoid fever in humans or shigella, a bacterium that causes dysentery, is easily contacted in the process.

    Pesticides, fungus and insect threats also force farmers to spray various chemicals on their orchards to improve and preserve production.

    More dangers with fruit juices

    But it is in the importation of concentrates for production of fruit juices that the nation loses much more. Nigerians take a lot of fruit juices, most of which are imported though the nation boasts of at least 14 local companies in the sub-sector listed on the Nigerian Stock Exchange (NSE).

    The Minister of Agriculture and Rural Development, Dr Akinwunmi Adesina, said Nigerians spend $1 billion yearly importing fruit juice, a development he described as disheartening.

    Nigeria consumes 50 per cent of the total volume of fruit juice sold in Africa, according to the Director General of Raw Materials Research and Development Council (RMRDC), Prof. Azikiwe Onwualu.

    The ban on importation of fruit juices has boosted local manufacturing but concentrates are still mainly imported. The concentrates come through the same processes and routes as the imported fruits.

    The country loses more foreign exchange and nutritional values with the gross import of concentrates for production of fruit juices.

    Local fruits: Same of the same

    Lettuces, potatoes and other vegetables are locally produced mainly in the North-Central states of Plateau and Benue. These local efforts are hampered by poor yields and environmental hazards. A local fruit seller agreed that most farmers in the North contend with insects, pests and poor storage facilities.

    “You will notice that fruits have seasons. So, when it is the season of mangoes, for example, they just waste away because the farmers cannot store them. We can’t transport them immediately and suffer more losses,” Mrs. Adeola Sulaimon, stated. The long hours of moving the fruits to major markets in the cities also hasten the rottenness of the commodity, she said.

    During off-season, the farmers and retailers are forced to induce the fruits to ripen by applying chemicals. Sulaimon confessed they are not left with much choice. “That is the only way to survive and meet growing demands. If you don’t apply the chemicals, you don’t get to sell anything,” she explained.

    Dr Adamu Onu of Garki General Hospital Abuja, said the practice is dangerous and harmful to vital organs such as the liver. According to him, the ripening chemicals distort the natural taste and flavour of fruits.

    An industrial chemist, Miss Ebere Nwachukwu, agrees. She said: “Ripening is the final stage of the maturation process; any attempt to force a fruit to ripe prematurely can destroy the natural ingredients in it.

    “Calcium carbide absorbs moisture and produces acetylene, which is a weak analogue of ethylene, responsible for triggering ripening process.”

    Headache, dizziness, mood disturbances, sleepiness, mental confusion, and memory loss, according to her, are some of the side-effects of consuming fruits with ripening chemicals.

    The dilemma is how do you identify those that have gone through this process?

  • Apple buys Nigeria’s Echeruo’s app

    Apple buys Nigeria’s Echeruo’s app

    Apple has acquired Chinedu Echeruo’s HopStop.com, according to The Wall Street Journal’s publication, AllThingsDigital.

    Founded in 2005, HopStop.com makes mobile applications for both iOS and Android that cover over 300 cities. The application helps people get directions or find nearby subway stations and bus stops. Terms of the deal had not been disclosed as at the time of this reporting.

    HopStop has often been compared to Israel’s Waze which was recently acquired by Google for $1.1 billion. The move is seen as Apple’s plan to bolster its map offering especially given Google’s recent acquisition of Waze.

    A serial entrepreneur, Echeruo grew up in the East and attended King’s College, Lagos. He attended Syracuse University and the Harvard Business School in the United States and founded HopStop.com after working for several years in the Mergers & Acquisitions and Leveraged Finance groups of J.P Morgan Chase where he was involved in a broad range of M&A, Financing and Private Equity transactions. He also worked at AM Investment Partners, a $500 million volatility-driven convertible bond arbitrage hedge fund.

    He founded and raised nearly $8 million for his two U.S based internet companies; Hopstop.com and Tripology.com. Tripology.com was acquired in 2010 by American travel and navigation information company, Rand McNally. He was named Black Enterprise Magazine’s Small Business Innovator of the year and listed in the magazine’s Top 40 under 40 and is currently a partner and head of the Principal Investing group at Constant Capital, a West Africa based investment bank.

    True to form, Echeruo is working on yet another venture but this time, focused on small businesses in Africa.