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  • ASUS Zenbook S 14 (UX5406SA) Ushers in a New Era of AI-Driven Computing

    ASUS Zenbook S 14 (UX5406SA) Ushers in a New Era of AI-Driven Computing

    … the ultimate blend of AI, Power, and Design Sophistication

    As technology evolves, ASUS has again raised the bar with its latest offering — the Zenbook S 14 (UX5406SA), the first ultrathin 14-inch AI-powered ultrabook. This lightweight yet incredibly powerful laptop promises to revolutionize personal computing, combining advanced AI capabilities, industry-leading processing power, and a design that is as much about aesthetics as it is about durability. This remarkable machine sets new standards for what users expect from their laptops.

    The Beauty of Ceraluminum™: Nature-Inspired Design Meets Aerospace Innovation

    One of the Zenbook S 14’s most striking aspects is its chassis, crafted from ASUS’s newly developed Ceraluminum™ —a high-tech ceramic material that breaks boundaries in durability and design. This innovative material takes inspiration from the aerospace and luxury watch industries, where ceramic has long been revered for its hardness and longevity.

    After four years of fine-tuning, ASUS has perfected the colours, texture, and hardness of Ceraluminum™, and the results are stunning. It combines the toughness of ceramic with the lightness of metal, offering the best of both worlds. Available in nature-inspired hues like Zumaia Gray, reminiscent of the coastal flysch cliffs of Zumaia, Spain, and Scandinavian White, which captures the serene warmth of the Arctic sun, the Zenbook S 14 brings an organic yet modern feel to computing.

    Ceraluminum™ is not just about looks, however. It offers unmatched scratch resistance and an incredible lifespan, ensuring that your laptop can withstand the rigours of daily use while maintaining its elegant appearance. This design innovation speaks to ASUS’s commitment to creating products that are both beautiful and built to last.

    A Supercharged Core: Intel® Core™ Ultra Series Processors Redefine Performance

    At the heart of the Zenbook S 14 (UX5406SA) lies an Intel® Core™ Ultra processor, built on the cutting-edge Lunar Lake architecture. This new-generation processor is a game-changer in performance and power efficiency, with up to 40% lower system-on-chip (SoC) power consumption than its predecessors. It combines performance cores (P-cores) for heavy-duty tasks and efficient cores (E-cores) for lighter workloads, delivering exceptional multitasking capabilities.

    But it doesn’t stop there. The SoC design includes a neural processing unit (NPU) that is four times faster than previous models, driving advancements in generative AI applications. Whether editing videos, rendering 3D models, or simply running complex simulations, the Zenbook S 14 handles everything with ease. For gamers and creative professionals alike, the updated Xe2 graphics processing unit (GPU) enhances gaming and graphics performance by 1.5 times over earlier models.

    In addition to these impressive specs, the Zenbook S 14 incorporates Intel’s Memory-on-Package (MoP) design, which reduces the distance between the CPU and memory. This layout ensures faster data access and lower latency, translating to smoother user experiences. Whether working, streaming, or gaming, the Zenbook S 14 offers blazing-fast performance without sacrificing battery life.

    Slim and Lightweight: An Engineering Marvel

    Measuring just 1.1 cm thin and weighing a mere 1.2 kg, the Zenbook S 14 is the thinnest and lightest 14-inch laptop on the market, outperforming competitors like the Apple MacBook Air and Samsung Galaxy Book. Its slim profile is achieved without compromising durability, thanks to a CNC-machined unibody that delivers structural integrity and ensures long-lasting performance.

    The Zenbook S 14’s compact design also accommodates a wide array of ports, a rare feat for a laptop this size. It includes two Thunderbolt™ 4 Type-C ports, a full-sized HDMI 2.1 port, a USB 3.2 Gen 2 Type-A port, and a 3.5mm audio jack, ensuring seamless connectivity to all your devices. Whether giving a presentation, charging multiple gadgets, or connecting external displays, the Zenbook S 14 has you covered.

    The Ultimate AI Experience: Bringing Intelligence to the Forefront

    AI is more than just a buzzword for the Zenbook S 14 (UX5406SA); it is integral to its performance. The laptop’s processor includes an integrated neural processing unit (NPU) that accelerates AI tasks, ensuring users enjoy a smooth and responsive experience even when running intensive applications.

    The Zenbook S 14 also has Windows Copilot, Microsoft’s AI-driven personal assistant that streamlines everyday tasks and enhances productivity. Copilot provides a new level of convenience and efficiency, from answering emails to generating reports and setting reminders. ASUS has also integrated its AI-powered software suite, including intelligent audio and video enhancements, noise-cancelling features, and personalized app recommendations that adapt to user behaviour.

    These AI capabilities allow users to multitask more effectively, save time, and focus on the things that matter. Whether a professional, student, or creative, the Zenbook S 14’s AI-driven performance will redefine how you work and play.

    Staying Cool in Any Situation: Advanced Cooling for Ultimate Performance

    Maintaining peak performance in such a slim chassis is no small feat, but ASUS has achieved it through an innovative cooling system. The Zenbook S 14’s advanced thermal design includes dual fans, an ultra-slim 0.7 mm vapour chamber, and a geometric grille that enhances airflow by up to 50%. This design allows the laptop to sustain a 28-watt thermal design power (TDP) without throttling, ensuring consistent, high-performance computing.

    Even more impressive is the whisper-quiet operation. With ambient cooling technology, the Zenbook S 14 keeps noise levels under 25 dB during light workloads, ensuring a distraction-free work environment. The cooling system automatically adjusts for heavier tasks to maintain optimal performance without overheating.

    Visual Brilliance: ASUS Lumina OLED for Unmatched Display Quality

    One of the standout features of the Zenbook S 14 (UX5406SA) is its stunning ASUS Lumina OLED display. Designed to offer an immersive visual experience, the 14-inch 3K OLED display boasts a resolution of 2880 x 1800, delivering ultra-sharp images and vivid colours. The OLED panel supports a contrast ratio of 1,000,000:1 and reaches a peak brightness of 500 nits, making it perfect for creators who demand accuracy in their work.

    ASUS Lumina OLED is more than just a display — it’s a visual experience. The panel is PANTONE® Validated for colour accuracy, VESA DisplayHDR™ True Black certified for deep blacks and vibrant contrasts, and covers 100% of the DCI-P3 colour gamut. Whether editing photos, watching movies, or browsing the web, the Zenbook S 14’s display brings content to life with unparalleled richness and clarity.

    The display is also designed with eye health in mind. By emitting 70% less blue light than traditional LCDs, the Zenbook S 14 reduces eye strain, making it ideal for long work sessions. It’s certified by TÜV Rheinland for low blue light emissions, ensuring a comfortable viewing experience, even in low-light environments.

    The Future of Connectivity: WiFi 7 and Thunderbolt™ 4

    Connectivity is critical in today’s fast-paced digital world, and the Zenbook S 14 (UX5406SA) is equipped to handle it all. With gigabit-class WiFi 7 (802.11be) onboard, users can enjoy faster, smoother, and more reliable connections, whether working from home, in a café, or at the airport. The inclusion of Thunderbolt™ 4 ports ensures ultra-fast data transfers, supporting up to 40 Gbps speeds and external displays with 4K resolution.

    These features make the Zenbook S 14 ideal for professionals requiring seamless multitasking, fast data transfers, and uninterrupted internet connectivity. Whether downloading large files, streaming 4K video, or collaborating with colleagues across the globe, this laptop ensures you stay connected without any hiccups.

    Ergonomics Meets Innovation: A Touchpad Designed for Comfort

    ASUS has made significant strides in ensuring the Zenbook S 14 is powerful and ergonomic. The laptop features a large 127 x 79.17 mm touchpad coated with a hydrophobic layer for smoother interaction. The touchpad also has an anti-fingerprint coating, ensuring it stays clean and responsive even after prolonged use.

    The keyboard is equally impressive. It offers a comfortable typing experience with 1.1 mm key travel and a 19.5 mm pitch for precise, accurate typing. The backlit keyboard is perfect for working in low-light environments, and the function keys have been optimized for easy access to frequently used features.

    A Battery That Keeps You Going

    The Zenbook S 14 is powered by a 72-watt-hour battery, providing all-day battery life that supports your work-from-anywhere lifestyle. Whether in back-to-back meetings or catching up on emails during a flight, the Zenbook S 14 delivers the endurance you need without frequent trips to the charger. The advanced SoC design ensures that even with high-performance tasks, battery consumption remains low, giving you more time to focus on what’s important.

    The Future of Computing in the Palm of Your Hand

    The ASUS Zenbook S 14 (UX5406SA) is more than just a laptop; it’s a glimpse into the future of personal computing. With its advanced AI capabilities, cutting-edge processor, ultra-slim design, and stunning display, this laptop is a powerful tool for anyone who demands the best from their technology.

    Whether you are a creative professional, a student, or someone who values portability without sacrificing performance, the Zenbook S 14 is designed to meet your needs. Its AI-powered features make everyday tasks easier and faster, while its premium materials and thoughtful design ensure it stands the test of time.

    As technology becomes more integrated into our lives, the Zenbook S 14 stands out as a laptop that doesn’t just keep up with the pace—it sets a new standard for what’s possible.

    Key Specifications
    CPUUp to Intel® CoreTM Ultra 9 processor (Series 2)
    NPU performanceUp to 48 TOPS NPU
    ColorZumaia Gray / Scandinavian White
    Display optionsTouch Screen 14.0-inch, 3K (2880 x 1800) OLED 16:10 aspect ratio, 0.2ms response time, 120Hz refresh rate, 400nits, 500nits HDR peak brightness, 100% DCI-P3 color gamut, 1,000,000:1, VESA CERTIFIED Display HDR True Black 500, 1.07 billion colors, PANTONE Validated, Glossy display, 70% less harmful blue light, TÜV Rheinland-certified, SGS Eye Care Display, Touch screen, (Screen-to-body ratio) 90%, With stylus support

    Non-touch screen 14.0-inch, 3K (2880 x 1800) OLED 16:10 aspect ratio, 0.2ms response time, 120Hz refresh rate, 400nits, 500nits HDR peak brightness, 100% DCI-P3 color gamut, 1,000,000:1, VESA CERTIFIED Display HDR True Black 500, 1.07 billion colors, PANTONE Validated, Glossy display, 70% less harmful blue light, TÜV Rheinland-certified, SGS Eye Care Display, Non-touch screen, (Screen-to-body ratio) 90%
    Operating systemWindows 11 Pro / Windows 11 Home
    GraphicsUp to Intel® ArcTM Graphics
    Main memory32GB LPDDR5X on board
    Max Total system memory up to:32GB   16GB LPDDR5X on board
    Max Total system memory up to:24GB
    StorageUp to 1 TB PCIe® 4.0 x4 NVMe® M.2 SSD
    ConnectivityTri-band WiFi 7 (802.11be) + Bluetooth® 5.4
    CameraASUS AiSense Camera FHD 3DNR IR camera with ambient light and color sensor
    I/O ports1x USB 3.2 Gen 2 Type-A 2x ThunderboltTM 4 Type-C support display / power delivery 1x HDMI 2.1 TMDS 1x 3.5mm Combo Audio Jack
    TouchpadASUS ErgoSense touchpad (multitouch smart gestures support)
    Audio4 built-in speakers /Harman Kardon®-certified/Dolby Atmos® sound system Built-in 2 microphone
    Battery72 Wh lithium-polymer battery
    AC adapter65 W Type-C® power adapter
    Dimensions31.15 x 21.39 x 1.19 ~ 1.29cm
    Weight1.20 kg (2.65 lbs)

    For more information on the ASUS Zenbook S 14 (UX5406SA), click here.

  • ASUS Unveils Intel-Driven Copilot+ PCs at Always Incredible Media Day for IFA 2024

    ASUS Unveils Intel-Driven Copilot+ PCs at Always Incredible Media Day for IFA 2024

    ASUS introduced AI-powered Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC with Intel Core Ultra processors (Series 2) for superior performance and portability.

    KEY POINTS

    • Next-gen AI PCs for all: New portfolio of ASUS Zenbook and Vivobook laptops offer the ultimate in portability, lightness, design, and AI performance
    • AI-powered work evolution: ASUS ExpertBook P series transforms work with advanced AI, boosting productivity and efficiency for small businesses
    • Compact AI powerhouse: ASUS NUC 14 Pro AI delivers high performance in a small, reliable package, perfect for demanding commercial use

    ASUS today announced that it showcased its latest technological innovations at the Always Incredible Media Day for IFA 2024 in Berlin, Germany. The company highlighted its commitment to its Ubiquitous AI. Incredible Possibilities vision by unveiling a new portfolio of next-generation ASUS Copilot+ PCs. Equipped with the latest Intel® Core™ Ultra processors (Series 2),they deliver exceptional style and performance for the ultimate in AI experiences.

    ASUS has harnessed the full potential of Intel® Core™ Ultra processors (Series 2) across its comprehensive lineup of laptops, each optimized for different wattage requirements and user preferences. These new ASUS AI PCs outpace the competition with superior performance, diverse form factors, and a wide price spectrum to suit various budgets and needs. With an integrated NPU delivering up to 48 TOPS, they also enable on-device AI capabilities. The new models will receive a free update to Copilot+ PC experiences when available.

    The company’s collaboration with Intel has been key in bringing these cutting-edge devices to life. “The powerful Intel® Core™ Ultra processors at the heart of our latest Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC deliver unmatched performance and enable a wide range of AI experiences,” said Rangoon Chang, ASUS Corporate Vice President, Consumer Business Unit. “With these new devices, together we are empowering users to harness the full potential of AI to enjoy smarter, more intuitive computing.”

    “Together with ASUS, we’re elevating the consumer and commercial product experience. ASUS laptops that are powered by Intel® Core™ Ultra processors (Series 2) deliver unmatched performance, extended battery life, extensive security features, and cutting-edge AI capabilities. From productivity to creativity, these products deliver a new standard for user experiences across all sectors,” said Michelle Johnston Holthaus, Intel’s executive vice president and general manager, Client Computing Group.

    Copilot+ PCs for an Incredible Future

    During the event, ASUS introduced several innovations that herald a new era for PCs. These new devices, equipped with up to Intel® Core™ Ultra 9 processor (Series 2) delivering up to 48 NPU TOPS, will bring exclusive on-device AI capabilities to Windows 11. The Copilot+ PC experiences will be accessible through a free update once it becomes available[1].

    The Zenbook S 14 and Zenbook S 16 stood out as key highlights. These ultra-slim and ultralight OLED laptops flawlessly combine advanced technology with elegant design, delivering both exceptional style and efficiency. The new Zenbook S series features a premium chassis made from exclusive Ceraluminum™ — a high-tech ceramic material available in a range of nature-inspired colors. ASUS also showcased the Vivobook S 14, crafted for those who demand extraordinary performance in a sleek and lightweight design, as well as the versatile Vivobook 14 Flip and Vivobook 16 Flip, featuring the latest Intel® Core™ Ultra 7 processor (Series 2) in convertible form factor laptops that elevate AI-driven productivity.

    All the new Zenbook and Vivobook models will come with the ASUS-exclusive StoryCube application, a smart AI-powered digital asset manager leveraging the laptops’ local AI capabilities to streamline creative workflows with features like scene categorization and clip generation.

    ASUS also unveiled the ExpertBook P series, which marks a significant advancement in AI PCs for entrepreneurs, prosumers, and small businesses. The flagship next-gen ExpertBook P5 delivers unmatched productivity with cutting-edge AI capabilities, featuring up to Intel® Core™ Ultra 7 processor (Series 2) with up to 48 NPU TOPS. The ASUS AI ExpertMeet tools further enhance the experience with advanced features like AI translation, AI subtitles, assisted meeting summaries, AI noise canceling, and business watermarks. The P series also includes the ExpertBook P3 and ExpertBook P1, offering exceptional reliability, durability, and security for diverse work environments and professional needs.

    Additionally, ASUS introduced the high-performance ASUS NUC 14 Pro AI mini PC, powered by up to the latest Intel® Core™ Ultra 9 processor (Series 2). This compact system delivers up to 120 total platform TOPS of performance, making it ideal for commercial use and edge computing applications that demand next-level AI capabilities in a small form factor.

    For more information visit ASUS Copilot+ PCs.

    Zenbook S series: Precision crafted, performance-driven

    The new Zenbook S 14 (UX5406) redefines the boundaries of ultraportable laptops, blending exquisite design with exceptional performance. This premium device is the slimmest ASUS 14-inch ultraportable, boasting a thin 1.1 cm profile and a feather-light 1.2 kg weight. Featuring an outer lid crafted from an ASUS exclusive Ceraluminum material, the Zenbook S 14 combines the warm, tactile feel of ceramic with the strength of aluminum, creating a truly exceptional and remarkably durable design. The keyboard area of the chassis is further enhanced with a geometric grille design comprising 2,715 CNC-machined cooling vents, optimizing airflow and heat dissipation for peak performance.

    Despite its ultra-slim form factor, the Zenbook S 14 delivers powerful performance with its Intel® Core™ Ultra 9 processor (Series 2), achieving up to 48 NPU TOPS and offering the newest AI experiences. The sleek chassis houses a 3K 120 Hz Lumina OLED display, providing breathtaking visuals, while a four-speaker sound system delivers cinematic audio experiences. AI noise cancelation ensures crystal-clear conference calls, and the FHD AiSense IR camera supports AI effects for enhanced video interactions.

    To complement its exceptional performance, the Zenbook S 14 features a long-lasting 72 Wh battery, a full range of I/O ports for seamless connectivity, and advanced security features. An enlarged 16:10 touchpad, incorporating intuitive smart gestures, allows users to effortlessly adjust display brightness and audio volume. The Zenbook S 14 will be available to preorder in Nigeria from the 9th of September on is now available for pre-order on ASUS West Africa and through retailers at a starting price of US$1,858.

    ASUS also introduced the Zenbook S 16 (UX5606), a sleek and lightweight 16-inch ultraportable laptop equipped with the latest Intel® Core™ Ultra processor (Series 2) – perfect for the highly mobile user seeking an extended workspace.

    Vivobook S 14: Maximum performance in a minimalist design

    The ASUS Vivobook S 14 (S5406SA) is a sleek, 1.3 kg powerhouse designed for on-the-go productivity and entertainment, combining performance with a minimalist aesthetic in its 1.39 cm-thin, all-metal chassis. Equipped with ASUS IceCool thermal technology featuring two 97-blade IceBlade fans and two air vents, the laptop achieves a maximum TDP of 35 W, maintaining optimal performance even under demanding workloads.

    Powered by up to Intel® Core™ Ultra 7 processor (Series 2) with an AI engine of up to 47 NPU TOPS, the Vivobook S 14 excels in efficiently running AI applications. A dedicated Copilot key provides quick AI assistance to optimize workflow, while a 75 Wh battery offers up to 27 hours of unplugged use ensuring all-day productivity.

    The laptop’s ergonomic design includes a stylish ASUS ErgoSense keyboard with customizable single-zone RGB backlighting and an ultra-large ErgoSense touchpad for enhanced comfort and control. Combined with ultrafast WiFi 7 connectivity, a wide array of I/O ports, a 16:10 3K 120 Hz display, and a Harman Kardon-certified Dolby Atmos® audio system, the Vivobook S 14 is the ideal companion for dynamic users seeking a powerful and reliable device.


    Vivobook 14/16 Flip: AI meets versatility

    The ASUS Vivobook 14 Flip (TP3407) is a cutting-edge convertible laptop designed to elevate productivity and entertainment for students and professionals. A 360° hinge enables seamless transitions between laptop, tent, stand, or tablet mode, allowing users to adapt and enhance all workflows with one device, with support for ASUS Pen 2.0 adding to its versatility. Its ultra-slim and lightweight design, at just 1.7 cm thin and weighing only 1.5 kg, makes it the ideal companion for those on the go.

    Under the hood, the Vivobook 14 Flip is powered by up to Intel® Core™ Ultra 7 processor (Series 2), offering up to 47 NPU TOPS for efficient execution of AI applications and effortless performance.

    The device boasts a highly efficient 70 Wh battery, ultrafast WiFi 7 connectivity, and a wide range of I/O ports for seamless connectivity. A Dolby Atmos audio system ensures superior sound quality, making it a powerful and reliable choice for those seeking a dynamic, AI-powered laptop. The Vivobook 14 Flip features a stunning 14-inch FHD NanoEdge touchscreen, delivering vibrant visuals and an immersive viewing experience perfect for both work and play.

    ASUS also introduced the Vivobook 16 Flip (TP3607) with a larger 16-inch 3K OLED display, providing more screen real estate for immersive visuals and enhanced productivity without compromising performance.

    ExpertBook P series: AI-driven work evolution

    ASUS unveiled its innovative ExpertBook P Series, marking a significant advancement in AI-powered computing for entrepreneurs, prosumers, and small businesses. The flagship ExpertBook P5 (P5405) leads the lineup, featuring cutting-edge Intel® Core™ Ultra processors (Series 2) and integrating ASUS AI ExpertMeet tools for an unparalleled AI-enhanced work experience. These tools revolutionize online meetings with advanced features such as AI transcript, AI translation, AI subtitles, assisted meeting summaries, AI camera, AI noise canceling, and business watermarks.

    Leveraging Intel’s latest processor, which boasts up to 48 NPU TOPS and up to 120 total platform TOPS of performance, the ExpertBook P5 is optimized for running AI applications. The series includes the ExpertBook P3 (P3405/P3605) and ExpertBook P1 (P1403/P1503), delivering reliable performance and durability for small businesses and professionals.

    The ExpertBook P Series provides multilayered security extending to the BIOS level, including advanced features like Secure Boot and a discrete Trusted Platform Module (TPM) to guard against unauthorized interventions at startup. It also offers an optional SafeGuard Backup tool, which securely backs up important data with encrypted protection. ASUS has partnered with McAfee to pre-install McAfee+ Premium Individual Unlimited on all ExpertBook P Series laptops, free for one year globally starting September 2024. The ExpertBook P5 enhances security with exclusive AI-powered deepfake detection technology, offering McAfee Deepfake Detector at no cost for one year in the US, UK, and Australia for the same time period.

    The ExpertBook P series seamlessly merges sleek aesthetics with robust functionality – without compromising on power. It embodies ASUS’s commitment to sustainability by prominently integrating eco-friendly practices. In particular, the ExpertBook P5 utilizes industrial recycled aluminum alloy and post-consumer recycled steel, minimizing environmental impact while pioneering the use of recycled magnets in ASUS commercial laptops.

    ASUS plans to expand the series with new form factors, including desktops and all-in-ones, scheduled to launch in 2025.

    ASUS NUC 14 Pro AI: A compact AI powerhouse

    The ASUS NUC 14 Pro AI represents a groundbreaking advancement in AI NUC mini-PC technology. Leveraging up to the latest Intel® Core™ Ultra 9 processor (Series 2), it delivers exceptional performance through its multi-architecture CPU, GPU, and NPU setup, achieving up to 120 total platform TOPS. Its powerful NPU delivers up to 48 TOPS and dramatically enhances AI capabilities, providing three times the AI performance for cutting-edge applications compared to the previous generation of Intel processors.

    Housed in a compact <0.6 L chassis with a system height of just 34 mm, the ASUS NUC 14 Pro AI balances high performance with a space-efficient design, making it perfect for commercial use and edge computing applications. It combines doubled graphics capabilities with innovative embedded LPDDR5x design for high-speed performance and stability across a wide range of IoT scenarios.

    The ASUS NUC 14 Pro AI delivers reliable 24/7 operation with advanced thermal management, meets EPEAT Climate+ energy efficiency standards, and prioritizes security with features like Secure Boot, fingerprint recognition, and built-in Trusted Platform Model (TPM). Built-in speakers and microphones support voice commands, while ASUS Control Center Remote Management and Microsoft’s Windows Autopilot streamline IT operations and device deployment. Furthermore, intelligent cooling ensures peak performance under heavy loads and a tool-less design simplifies upgrades. With exceptional efficiency and reliability, the ASUS NUC 14 Pro AI is the ideal AI solution for demanding professional environments.

     

  • ASUS Debuts ASUS Vivobook S 15, its First Copilot+ PC Packed with Windows 11 AI Features

    ASUS Debuts ASUS Vivobook S 15, its First Copilot+ PC Packed with Windows 11 AI Features

    KEY POINTS

    • Incredible AI power: Snapdragon® X Elite is world’s fastest laptop NPU with 45 Neural TOPS, for the latest Windows AI tools and with exclusive ASUS AI apps.
    • Incredible portability: 14.7 mm thin, from 1.42 kg1 light; 70 Wh battery for up to 18 hours battery life2; fast charging and USB-C® Easy Charge technology.
    • Incredible connectivity: 2 x full-function USB4®, 2 x USB 3.2 Gen 1 Type-A, HDMI® 2.1, MicroSD card, Audio combo jack; up to 5.8 Gbps WiFi 7 speeds.
    • Incredible audiovisuals: Immersive 15.6″ 3K 120 Hz ASUS Lumina OLED display; 89% screen-to-body ratio; Harmon Kardon Dolby Atmos® audio system. 

    ASUS today announced a new generation of AI-powered computing at its online-only Next Level. AI Incredible. launch event, dedicated to the launch of the ASUS Vivobook S 15 (S5507). Powered by the Snapdragon® X Elite, the device is the company’s first Copilot+ PC, with Windows AI features and a collection of exclusive ASUS AI apps that aim to improve the user’s work and play.

    “As ASUS embarks on this journey, marked by the launch of our first AI PC, we stand at the beginning of a new era of personal computing.” ASUS Co-CEO S.Y. Hsu said, speaking at the event, “The launch of our first Copilot+ PC powered by Snapdragon X Elite is an important milestone for us, and we believe that these devices are the future of consumer PCs and will drastically change the way we will work, study, create, and play.”

    The event featured speakers from Microsoft and Qualcomm® Technologies, Inc., as it followed an earlier event by the former, in which Microsoft officially unveiled the full scope of new Windows experiences and standards for PCs to attain its Copilot+ PC. The event was broadcast via the company’s social media channels and can be rewatched on the official ASUS YouTube account.

     “It’s an exciting time to be in devices and collaborating with partners like ASUS allows us to bring innovative hardware that unlocks AI software to life for our customers. Our deep engineering collaboration has been instrumental in delivering cutting-edge technology to consumers. With the launch of ASUS’s Vivobook S 15, we are bringing the power of Copilot, Recall, and Cocreator, showcasing the potential of on-device and cloud-based AI working together to enable individuals and organizations to achieve more,” stated Mark Linton, VP Device Partner Sales at Microsoft.

    “I am thrilled that Qualcomm and ASUS are working together to bring industry-leading innovation to consumers and enterprises, and our latest collaboration is the best yet,” said Cristiano Amon, president and CEO of Qualcomm Incorporated. “Performance is reborn with Snapdragon X Elite, and we look forward to collaborating with ASUS to put incredible innovation like the ASUS Vivobook S 15 in the hands of users.”

    ASUS Vivobook S 15 is the company’s first Copilot+ PC, and with the efficient power and built-in AI engine of the Snapdragon X Elite Platform, users can enjoy hardware-accelerated AI functions and incredible performance and efficiency as result of the custom integrated Qualcomm Oryon™ CPU. With up to 18 hours of battery life2, enjoy uninterrupted productivity. Featuring a stunning 3K 120 Hz ASUS Lumina OLED display, Harman Kardon-certified audio, and a sleek 14.7 mm-thin, 1.42 kg-light body1, it’s built for effortless mobility.

    Incredible AI power

    ASUS Vivobook S 15 is the first next-gen ASUS Windows Copilot+ PC, introducing the latest Windows AI tools. Powered by the Snapdragon® X Elite with built-in Qualcomm® Hexagon™ NPU, it boasts a remarkable 45 TOPS Neural engine for swift on device AI processing. Storage options include up to an ultrafast 1 TB PCIe® 4.0 SSD, with memory configurable up to 32 GB of 8448 MHz LPDDR5X RAM.

    Next-gen AI-powered enhancements include Windows Studio Effects and an ASUS AiSense IR camera. The presence-detection capabilities of the camera enable Adaptive Dimming — which dims the screen when the user looks away — and Adaptive Lock, which automatically locks the laptop when the user moves away and unlocks it when they return. Additionally, the ASUS Vivobook S 15 is also the first device to feature the company’s exclusive AI app, StoryCube, It’s the smartest, most convenient, and most powerful way to manage all digital assets, using AI assistance to sort, edit, manage, and export captured raw files.

    Read Also: ASUS Unveils Zenbook DUO, the World’s First 14″ Dual-Screen OLED Laptop at CES 2024

    Leveraging this powerful hardware, ASUS Vivobook S 15 integrates advanced features such as Windows Studio effects v2, which enhances lighting and noise removal during video calls in portrait mode, and ASUS AiSense Camera with AI-powered Security, enabling the adaptive lock feature to auto-lock when the users walks away and auto-unlock upon their return, as well as auto-dimming when the user looks away. Furthermore, it incorporates Live Captions for accurate real-time subtitles and Cocreator empowers users to transform sketches into finished artworks. These innovative technologies not only enhance security and privacy but also elevate the audiovisual experience and unlock creativity.

    Incredible portability

    Built for effortless portability, ASUS Vivobook S 15 stands out with a 14.7 mm ultra-slim and 1.42 kg1 light all-metal design, which redefines elegance with its minimalist aesthetics. The premium CNC-engraved logo adds a touch of class, while the versatile tapered unibody design ensures strength and stability.

    The high-capacity 70 Wh battery offers up to 18 hours2 of uninterrupted productivity or entertainment, with support for fast charging and ASUS USB-C® Easy Charge for convenient charging from almost any source.

    The premium styling includes a single-zone RGB backlit keyboard that can be personalized via Dynamic Lighting in Windows 11, allowing users to craft stunning effects that perfectly match their personality and mood. ​A dedicated Copilot key enables users to dive into Windows AI-powered tools in just one second, and the super-large, super-smart touchpad offers effortless navigation and an expanded workspace. Via intuitive gestures, users can seamlessly control various tasks, from adjusting audio to optimizing screen brightness or managing video playback.

    Incredible connectivity

    Equipped with a comprehensive set of I/O ports, ASUS Vivobook S 15 is configured for seamless on-the-go connectivity. It has two USB4® ports that support fast charging, 4K external displays, and up to 40 Gbps data transfers, along with two USB 3.2 Gen 1 Type-A ports, an HDMI 2.1 port, a microSD card reader, and an audio combo jack to elevate the user experience. ​ ​

    Thanks to WiFi 7, enabled by the Qualcomm FastConnect™ 7800 system, the ASUS Vivobook S 15 delivers blazing speeds up to 5.8 Gbps, outpacing WiFi 6 by 4.8 times, ensuring seamless streaming, effortless task completion, and lightning-fast downloads.

    Incredible audiovisuals

    ASUS Vivobook S 15 offers a premium audiovisual experience for productivity, creativity, or entertainment, featuring an expansive 15.6-inch 3K 120 Hz ASUS Lumina OLED display that delivers refined specular highlights and extraordinary shadow detail, all in vivid, true-to-life color. This class-leading display has an ultra-wide 89% screen-to-body ratio, a 0.2 ms response time, a cinema-grade 100% DCI-P3 color gamut and is VESA DisplayHDR™ True Black 600 certified. It also offers TÜV Rheinland-certified low blue-light levels for enhanced eye-care, and the display itself is protected by our exclusive ASUS OLED Care system to significantly reduce the risk of burn-in. Complementing this stunning display is a powerful Harman Kardon-certified audio system with immersive, multi-dimensional Dolby Atmos sound.

    In short, the unveiling of the new ASUS Vivobook S 15 marks a significant leap forward in AI-powered computing. With the device, ASUS reaffirms its commitment to innovation without compromise and with speakers from industry giants like Microsoft and Qualcomm Technologies, this event showcased the collaborative efforts driving technological advancement. As the industry embarks on this new era of computing, ASUS continues to lead the charge, delivering excellence in both form and function.

    Specifications[1]

    ASUS Vivobook S 15 (S5507)
    Compute platformQualcomm® Snapdragon® X Elite Platform
    Qualcomm® Snapdragon® X Plus Platform
    CPUUp to Qualcomm® Oryon™ CPU
    NPUUp to Qualcomm® Hexagon™ NPU (45 TOPs dedicated NPU)
    GraphicsUp to Qualcomm® Adreno™ GPU
    Display15.6” 16:9 (2880 x 1620) 120 Hz ASUS Lumina OLED display, 3-sided NanoEdge 89% screen-to-body ratio, 0.2 ms response time, 100% DCI-P3 color gamut, DisplayHDR™ True Black 600 certified, average Delta-E < 1, 600 nits peak brightness
    ChassisMaterials: Metal lid Color: Cool Silver
     Operating systemWindows 11 Home/Pro
    Main memoryUp to 32 GB LPDDR5X 8448 MHz
    StorageUp to 1 TB PCIe® 4.0 SSD
    ConnectivityWiFi 7 (Dual-band 802.11ax) Qualcomm® FastConnect™ 7800
    Bluetooth® 5.4
    CameraFHD IR camera
    ASUS AiSense camera with Windows Studio effects v2, ASUS Adaptive dimming, and ASUS Adaptive lock
    I/O ports2 X USB4® 2 X USB 3.2 Gen 1 Type-A 1 x HDMI® 2.1 TMDS 1 X Audio combo jack 1 X MicroSD card reader
    KeyboardCustomizable Single-zone RGB backlight with Windows Dynamic Lighting 
    ASUS ErgoSense keyboard with Copilot key and emoji hotkey Noise reduction technology 
    TouchpadASUS ErgoSense touchpad Smart gesture touchpad
    Silent touchpad technology
    AudioDolby Atmos® Harmon Kardon-certified Smart amplifier ASUS Audio Booster
    Battery70 Wh delivering up to 18 hours battery life2
    AC adapter90 W
    Dimensions352.6 x 227 x 14.7~15.9 mm
    Weight1.42 kg1

     

  • ASUS ROG Strix G16: Unveiling High-Performance Gaming in a Sleek Package

    ASUS ROG Strix G16: Unveiling High-Performance Gaming in a Sleek Package

    The 2023 ASUS ROG Strix G16 packs powerful gaming performance into a compact and sleek chassis. The ROG Strix G16 defies expectations with its unassertive appearance. Despite its compact, slender chassis and sleek power adapter, it is a performance powerhouse. The laptop boasts an Intel Core i7-13980HX processor, an NVIDIA GeForce RTX 4060 Laptop GPU, and 16GB of DDR5-4800 RAM for seamless performance with outstanding ease.

    Top ASUS ROG Strix G16 Specs

    Taking a closer look at the top-line specifications of the gaming laptop, the ASUS ROG Strix G16

    • CPU: 13th Gen Intel Core i7-13980HX Processor
    • GPU: NVIDIA GeForce RTX 4060 Laptop GPU
    • Display: 16-inch QHD+ 16:10 240Hz 3ms anti-glare display
    • Memory: 16GB DDR5-4800 SO-DIMM
    • Storage: 1TB PCIe 4.0 NVMe M.2 Performance SSD
    • Battery: 90Whr

    ASUS ROG Strix G16: Performance

    The ASUS ROG Strix G16 G614 is an impressively configured machine that benefits significantly from packing in a high-end combo CPU-GPU. The CPU is Intel Core i7-13650HX CPU, part of Intel’s new Raptor Lake mobile CPU line-up. This processor, built using a 10-nanometer manufacturing process, integrates six Performance Cores (P-cores) and eight Efficiency (E-cores) and has a maximum of 20 threads. The combination of an Intel Core i9 and a NVIDIA GeForce RTX 4060 laptop means modern games barely present any challenge for the G614. A natural caveat with most gaming laptops is that excellent performance is often hindered by two issues: fan noise and chassis heat. The ASUS ROG Strix G16 didn’t have either of these issues, with the combination i9-4080 ensuring the laptop never struggled with performance in any department. Given that this is often the primary concern with gaming laptops, seeing the Strix G16 largely unaffected was a relief.

    Display Performance:

    The ASUS ROG Nebula branding may evoke thoughts of deep space, but it denotes the G16’s remarkable features: a QHD+ display with a 240 Hz refresh rate and a rapid three-millisecond response time. This resolution, refresh rate, and response time blend are among the finest available today. It typically yields intricately detailed visuals without the drawbacks of screen artifacts like glitching or tearing. It’s worth noting that achieving consistently smooth performance on 4K displays can still challenge the hardware capabilities of certain laptops at present.

    The G16’s display has been honed for exceptional performance. The G16’s display is also Pantone Validated for those who want to use it for design work. As we’ll see in the performance section, the laptop is powerful enough for this work.

    Gaming performance

    The GeForce RTX 4060 discreet GPU in our review model is a step from the entry-level GeForce RTX 4050 in Nvidia’s mobile GPU line-up. One of its biggest drawcards for gamers for this new video card is its 24 ray-tracing cores, which supercharge the rendering of light and shading in games and 3D applications, allowing for more realism than was ever possible. The GeForce RTX 4060 also supports DirectX 12 Ultimate, the latest version of the DirectX API and the one that will ultimately power a whole new generation of AAA games. It’s a decent piece of hardware with some good future-proofing support. This particular RTX 4060 GPU was tuned to a TGP of 140 watts, which is the maximum possible.

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    Battery Life

    the ASUS ROG Strix G16 is built to perform as a high-speed, latency-free gaming laptop and does this very well. But you can also use it as a daily device. It’s small and portable enough to fit in a backpack, and the power brick isn’t too unwieldy. The device’s battery also supports this approach, with a surprisingly long life for a gaming laptop. With a capacity of 90 watt-hours, the ASUS ROG Strix G16 battery should provide good runtimes away from the socket. However, the notebook only achieves more than nine hours in the WiFi web surfing test with active graphics switching.

    Conclusion

    With the mobile Nvidia GeForce RTX 4080, the Asus ROG Stix G16 hits the sweet spot between performance and cooling. The G16 also does not have to shy away from direct comparison with its supposedly stronger family member, the ROG Strix Scar 18 with its RTX 4090, as most benchmarks of the two laptops are very close. Moreover, the G16 should be significantly cheaper.

    Considering its recent launch, the ASUS ROG Strix G16 in Nigeria is currently unavailable but should be available across ASUS Nigeria partner stores from December 2023.

  • ASUS Zenbook S 13 OLED (UX5304): A Powerhouse of Performance and Portability.

    ASUS Zenbook S 13 OLED (UX5304): A Powerhouse of Performance and Portability.

    The Zenbook S 13 OLED (UX5304) looks incredible, and its design goes far beyond a few aesthetic changes. You have two colour options, the classic Ponder Blue or the new Basalt Gray, which initially seems like a downgrade. The previous ZenBook S 13 OLED generation offered four colour options, but there’s a good reason for ASUS to return to only offering two.

    Pros

    • Ultra–lightweight and compact – Ideal for on–the–go users
    • Features a superior 13.3” ASUS Lumina OLED panel with 2.8K resolution
    • Powered by Intel’s 13th gen i7 1355u EVO processor, offering a powerful performance to user
    • Provides comprehensive connectivity with multiple ports
    • Environmentally friendly – made from recycled materials and recyclable packaging

    Cons

    • The slim design might compromise the durability of the laptop
    • Battery likely to drain faster due to the high–res OLED display
    • High–end specifications may be expensive for some users
    • Lack of an upgradable RAM option due to its onboard design

    Enhanced Battery Life for Users on the Move

    The UX5304 is a perfect companion for on-the-go users. Powered by a high-capacity 63Wh battery that is rated to last for about 13 hours, the laptop is well-equipped to handle intensive productivity tasks throughout the day, whether in an office environment or while on the go. Its mobility is further enhanced by its ultra-compact size and lightweight design, making it a standout choice for digital nomads and frequent travellers.

    The ASUS Zenbook S 13 OLED supports PD (Power Delivery) charging. This enables it to share the same PD charger with many smartphones available today and indicates its compatibility with PD charging power banks. This feature significantly improves the Zenbook S 13 OLED’s longevity, particularly for users who need to travel for extended periods without access to wall outlets. By leveraging PD charging capabilities and its efficient battery performance, the ASUS UX5304 becomes an ideal companion for those who require long-lasting productivity on the move. It ensures that users can confidently work without interruption, even when traditional power sources are scarce.

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    Impressive Performance, Powered by Intel

    The ASUS Zenbook S 13 OLED (UX5304) may not boast heavy specs or be a gaming machine. It, however, excels as a versatile and nimble tool capable of handling any productivity task thrown its way. The UX5304 embodies the perfect balance of performance, portability, and durability. It is powered by a 13th generation 1.7 GHz Intel Core i7-1355U 10-Core processor with a maximum speed of 5 GHz to power various applications. It is also coupled with 32GB of onboard LPDDR5 memory and a fast 1TB M.2 NVMe PCIe 4.0 SSD, and this laptop can quickly load and multitask various applications.

    Despite a lightweight frame, it has so much power to help you have uninterrupted, productive sessions when using this machine. Moreover, the Zenbook S 13 OLED is Intel Evo certified, which states that it’s a high-quality laptop that meets incredibly high standards.

    Rich Display for you to Enjoy

    The UX5304 laptop uses the built-in Intel Iris Xe accelerator with a maximum frequency of 1.3 GHz. With the Intel Iris Xe Graphics, the Pantone Validated 13.3″ 2880 x 1800 resolution Lumina OLED display has a 16:10 aspect ratio and provides lifelike images with VESA DisplayHDR 500 True Black certified and Dolby Vision enhanced high-dynamic range that deliver deep shadows and bright highlights. In addition to a 550 nits peak brightness that can be seen outdoors and a 1 million:1 contrast ratio, the display is factory calibrated to Delta E<1 colour accuracy with 100% coverage of the DCI-P3 gamut, making it ideal for professional content.

    Rich Connectivity & Entertainment Module

    The dual Thunderbolt 4 ports in the Zenbook S 13 OLED can transfer up to 40 Gb/s with compatible devices, which equates to 300GB of data in about a minute. Connect compatible high-resolution displays to the Thunderbolt 4 and HDMI 2.1 ports to enhance your multitasking workflow. The available USB-A 3.2 Gen 2 port has a maximum throughput of 10 Gb/s. Wi-Fi 6E support allows you to connect to compatible high-speed networks using the less congested 6 GHz band for smooth video streaming experiences and fast data transfers.

    The Full HD webcam and microphone array use an ambient light sensor and AI-enhanced features to ensure you always look and sound your best during video calls. With Windows Hello compatibility, the infrared camera lets you log in with just a glance.

    Complementing the display is a Dolby Atmos-enhanced Harman Kardon speaker system with a smart amplifier that immerses you in music and movies with minimal distortion. Plug headphones into the 3.5mm audio jack or pair the system with a wireless Bluetooth device for added privacy.

    ASUS takes portable performance and style to a new level with the 13.3″ Zenbook S 13 OLED (UX5304) Laptop. With its lightweight profile, this premium business-class laptop is made for travel, delivering a dynamically high-range performance.

    The ASUS Zenbook S 13 OLED (UX5304) will be available across ASUS Nigeria partner stores for users to purchase during the festive season.

    Learn more about the Zenbook S 13 OLED (UX5304) here.

  • ASUS ZenFone family comes to Nigeria

    ASUS ZenFone family comes to Nigeria

    Taiwanese original equipment manufacturer (OEM), ASUS, at the weekend in Lagos, unveiled the ZenFone family in Nigeria.

    Speaking at a press conference to announce the availability of the phones in the country, its Country Product Manager (Nigeria), Mr. Simplice Zaongo, said the phones are made with the customers in mind.

    He said: “We are very excited to bring our latest ZenFone family to the Nigerian market. These brand-new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and especially offers Nigerian consumers a comprehensive camera experience via both hardware and software.

    “All ZenFone models are equipped with ASUS PixelMaster technology, a unique ASUS-developed technology that combines software, hardware and optical design to deliver incredible image quality. ZenFone Selfie is the ultimate choice for selfies with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear. It also features the new multifaceted polygonal design aesthetic to the ZenFone, offering beauty and power in abundance.

    “ZenFone Laser 5.5 includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots in just 0.3 seconds. ZenFone Go 5.0 and ZenFone C 4.5 are equipped with PixelMaster camera for up to 400 per cent brighter photo and video.”

    The brand-new models, which come with comprehensive camera solutions, PixelMaster Technology and ZenUI software support include ZenFone Selfie, ZenFone Laser 5.5, ZenFone Go 5.0, and ZenFone C 4.5.

    PixelMaster is a unique ASUS-developed technology that combines software, hardware and optical design to deliver incredible image quality.

    The comprehensive camera solutions of ZenFone were demonstrated with the ZenFone Selfie, which made its first entry into English-speaking Africa with the launch. ZenMotion Touch Gesture allows users to open the front camera by simply drawing “S” on the screen. The built-in beatification camera tool can make the skin smooth, change the skin tone, slim the cheek and enlarge the eyes on a click – in a click! Immediately a selfie is taken, the photo is shown on the laptop screen via ASUS ZenUI app–PC Link, which allows users to operate their phones from a laptop. All photos taken with a ZenFone at an event can be shared to other ZenFones instantly via ASUS Party Link app without consuming any data.

     

     

  • ASUS CEO Shen increases ZenFone family

    ASUS CEO Jerry Shen, has announced the pricing and availability of ZenFone 2, ZenFone 2 Deluxe, ZenFone 2 Laser and ZenFone Selfie for users in Brazil”. The announcements were made at an exclusive Incredible Comes to Latin America event held at the iconic Ibirapuera Auditorium in São Paulo, designed by the world-famous architect Oscar Niemeyer. Mr. Shen also revealed the upcoming ZenFone 2 Deluxe Special Edition model.

    The event opened with a superb musical performance by the popular Brazilian singer Luiza Possi. Following this, Brazil’s first astronaut, Marcos Pontes, joined Mr. Shen on stage to present the ZenFone 2. “We are very excited to bring our latest ZenFone models to the Latin American market,” said Mr. Shen. “They offer Latin American consumers, empowering luxury with perfectly-balanced beauty, functionality and performance, together with a premium user experience that can be tailored to the individual needs of mobile users.”

    ZenFone 2 is a marvel of craftsmanship and engineering that is the world’s first smartphone to feature a 4GB RAM. ZenFone 2 Deluxe introduces a stunning new multifaceted polygonal design aesthetic to the ZenFone 2, offering beauty and power in abundance. ZenFone 2 Lasers also include laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots. ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear. The incredible capabilities of ZenFone Selfie were demonstrated by Zenny and Brazilian celebrity Marina Ruy Barbosa, who appeared on stage for a group selfie with members of the audience.

    Mr. Shen also revealed at the event was the ZenFone 2 Deluxe Special Edition, a brand-new addition to the hugely-successful ZenFone family. This exciting model features two exclusive color options and is equipped with 4GB of RAM, an incredible 256GB of internal storage, plus an exclusive pre-loaded version of the Asphalt 8 racing game.

    The new Zenny World game app was also announced at the event. Available in English, Portuguese and Spanish, this fun-packed game features four levels – based on the four key ZenFone features of fast charging, design and color options, performance and PixelMaster low light mode – with the user guiding Zenny through feature-themed worlds to reach his chosen destination planet.

    2 Deluxe (ZE551ML) delivers powerful performance and beauty in abundance, with a gorgeous new multifaceted polygonal ZenFone finish accentuating the signature ZenFone 2 Ergonomic Arc design. ZenFone 2 Deluxe features a 5.5-inch Full HD IPS display, 13MP/5MP PixelMaster cameras, 2.3GHz 64-bit Intel Atom processor with 4GB RAM, 128GB ROM and 4G/LTE connectivity. ZenFone 2 Deluxe also features ASUS Boost Master fast-charge technology for 60 per cent capacity in just 39 minutes.

    As with all other ZenFone 2 models, ZenFone 2 Deluxe includes the latest ASUS ZenUI – the world’s first fully-customizable mobile interface – and Trend Micro security software for safe web browsing.

    In this age of selfies the ZenFone Selfie, (ZD551KL) represent a trailblazing fusion of fashion, technology and craftsmanship that let users see their perfect selves, with dual 13MP PixelMaster cameras, dual-color, dual-LED Real Tone flash both front and rear, plus laser auto-focus for ultra-fast shots with complete clarity.

    ZenFone Selfie’s Ergonomic Arc design and intuitive rear key make capturing selfies easier than ever, with live digital cosmetics to apply some magical glamor – all enjoyed instantly in the stunning 5.5-in Full HD display.

    ZenFone Selfie’s exceptional front-facing PixelMaster camera has a huge 13MP resolution and an f/2.2-aperture, 88-degree wide-angle lens to capture more of every smile. The unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees, so everything and everyone becomes part of the shot.

    The ZenFone Selfie’s rear camera is just as advanced, with a large f/2.0 aperture lens for superior low-light shots. Both cameras are engineered with five-prism Largan lenses and top-quality Toshiba sensors, and include dual-LED Real Tone flash technology for perfect illumination in any lighting conditions. ZenFone Selfie also delivers superb macro photography that works on subjects as close as 6cm, plus rear laser auto-focus to compose shots in the blink of an eye.

     

  • ASUS unveils ZenPad, ZenPad 8.0

    Global leading PC maker, ASUS, has announced ZenPad 7.0 (Z370) and ZenPad 8.0 (Z380), premium 7-inch and 8-inch Android tablets that combine refined styling, entertainment capabilities, and customizable functionality with interchangeable covers to redefine the tablet experience and bring true luxury to consumers. Available in two sizes, with Wi-Fi and optional LTE/3G connectivity, there is a ZenPad to suit any kind of user, the PC maker said.

    According to ASUS, ZenPad features an alluring appearance inspired by the ASUS Zen design philosophy of crafting harmonious beauty and functionality. With its clean lines, embossed-leather patterning, and premium styling influenced by fashion accessories such as clutch bags and wallets, ZenPad has a luxurious appearance unique among mobile devices. Ergonomic rounded edges make ZenPad comfortable to hold and carry, and its polished metallic frame adds a bold visual accent. ZenPad is available in three colors: Obsidian  Black, Pearl White, and Aurora Metallic.

    Powered by a 64-bit quad-core Intel Atom x3 processor, ZenPad delivers high performance for smooth multitasking, watching videos, or gaming. Its 8MP_ rear-facing and 2MP2 front-facing PixelMaster cameras allow users to capture great-looking photos, videos and selfies in any situation, including low-light2 conditions.

    ZenPad comes with Android 5.0 ‘Lollipop’ and features ASUS ZenUI, the all-new mobile user interface built around the concepts of freedom, connection, and expression. As the world’s first fully customizable interface, ZenUI offers advanced functionality with a stylish, clean design that places information front and center for a simpler, smarter user experience.

    ASUS ZenPad is crafted to provide exceptional entertainment experiences. Each tablet in the ZenPad series is built around an expansive HD IPS display that provides up to a 76.5 per cent screen-to-body ratio and features the exclusive ASUS Visual Master suite of visual enhancement technologies – including ASUS Tru2Life and ASUS TruVivid – that brings advanced image-processing found on high-end TVs to a tablet for the first time and provides comprehensive visual optimization.

    ASUS Tru2Life analyzes each pixel in an image before it is displayed and performs intelligent contrast and sharpness adjustments to boost dynamic range, revealing even the smallest details to ensure an incredibly-realistic viewing experience. ASUS TruVivid improves screen clarity, brightness, and touch responsiveness by transforming the conventional six-layer display design, composed of cover glass, two layers of optical adhesive, two layers of sensor film, and an air gap in front of the LCD module – into a two-layer, fully-laminated design that eliminates the air gap, resulting in higher optical transparency in brilliant colour and improved brightness.

    ASUS ZenPad is the world’s first tablet to feature an innovative interchangeable cover design that lets users easily customise their tablet with functional back covers. These can provide extra features and additional color options, while perfectly matching ZenPad’s look.

    Audio Cover is an entertainment accessory that brings the cinematic, 5.1-channel surround sound to ZenPad. It includes four satellite speakers, one center-channel speaker, and one subwoofer to provide an incredible surround-sound experience when watching videos or listening to music. Audio Cover provides up to six times (6X) louder volume than ZenPad alone and up to six hours of continuous usage on a single charge. Audio Cover also doubles as a convenient stand for watching videos or getting some work done.

     

  • ASUS wins 14 awards at Computex 2015

    ASUS wins 14 awards at Computex 2015

    Global leading PC maker, ASUS, has cleared the medals’ table at this year’s Computex awards, coasting home a total of 14 awards.

    According to the firm, its ROG GR6 desktop won the Best Design Award, and ZenBook UX305, ASUS ZenWatch, ASUS Smart Home System, and ASUS AiProtection were winners of the Best Choice Award at Computex 2015. ZenBook UX305 and an additional seven products were winners of the Computex d&i (design and innovation) Award. ASUS was the biggest award winner overall at Computex with a total of 14 awards.

    The Best Choice Awards were hosted by the Taiwan External Trade Development Council (TAITRA) and award winners were selected by marketability and uniqueness. The Computex d&i Awards were hosted by TAITRA and iF Design, a top international authority on industrial design. ASUS was recognized for notable achievements in all award categories and for developing creative products that positively impact people’s lives.

    The firm said the ROG GR6 is an ultra-portable, console-inspired PC that redefines gaming. ROG GR6 goes beyond traditional gaming consoles, giving gamers the perfect combination of portability, desktop PC performance and upgradability, and the accessibility of a gaming console. With a matte-black finish, Mayan-inspired detailing, a pulsing ROG logo, and plenty of gaming-oriented features, the GR6 is a mean gaming machine that fits equally well in the bedroom or living room. It’s compact, 2.5-liter design even makes it easy bring to LAN parties.

    “The ASUS ZenBook UX305 is an all-aluminum ultraportable that is the world’s slimmest 13.3-inch QHD+(3200×1800) laptop, measuring just 12.3mm thin. Its subtle and refined shape incorporates the DNA of the classic ZenBook, featuring an elegantly-tapered wedge design that has smooth and comfortable edges with diamond-cut metallic highlights,” the firm added.

    Continuing the long-established ZenBook tradition of combining performance with luxury, this gorgeous ultraportable — which weighs only 1.2kg — is powered by an IntelCore™ M processor for seamless multitasking, and features a lightning-fast solid-state drive (SSD) with up to 512GB capacity.

    ASUS ZenWatch is an exquisitely-crafted watch that seamlessly pairs with an Android Smartphone to extend its functionality and provide relevant, useful information when it is needed most. ASUS ZenWatch is also a personal wellness manager that tracks a variety of wellness stats, such as heart rate, step counts, and relaxation levels to help users keep their lives in balance and achieve personal fitness goals.

     

  • ASUS tops Taiwan’s global brands survey

    Global top three laptop brand, ASUS, has been recognised as the number one Taiwanese brand in the Best Taiwan Global Brands Awards in 2014.

    This year marks the second consecutive year ASUS has won the award as well as the 12th straight year the company has been in the top-three list of international brands from Taiwan. The brand value is estimated at $1.723 billion and has maintained steady growth despite a competitive market.

    In a statement, the firm recently said: “We are honoured to be recognised as the top brand in the Best Taiwan Global Brand Awards for the second year in a row,”

    Its Corporate Vice President S. Y. Hsu, said: ”2014 was an especially remarkable year for ASUS with the launch of ZenFone. It brings empowering luxury to everyone, and consumers have responded by making it the number-one phone in Taiwan by market share in the third quarter of 2014. We will continue with our In Search of Incredible brand promise as we strive to create an effortless and joyful digital life for everyone.”

    Last year, the tech giant continued its tradition of innovation with the launch of several flagship products, including ZenFone, ZenWatch, and EeeBook X205. The ZenFone smartphone series incorporates beautiful design, high-quality materials, and the seamless functionality of ASUS ZenUI to provide an unparalleled mobile experience to users.

    In a report, the IDC after conducting a research rates, ASUS as the fastest growing brand in Nigeria despite the high competition from other original equipment manufacturers (OEMs). ASUS is number three in the Global consumer laptop industry and the number one Global Brand in Taiwan.

    Industry observers also note that ASUS offers the very best in its laptops and smartphones collection, which gives them an edge over the competition.

    The new ZenWatch, the first wearable device from ASUS, is an exquisitely crafted watch that pairs with ZenFone or other Android smartphones to provide relevant and useful information when it is needed most, and serve as a personal wellness manager. Continuing the concept of the iconic EeePC, EeeBook X205 is an affordable 11.6-inch Windows 8.1 notebook with a full-size keyboard that integrates the latest technology in a compact, lightweight design perfect for consumers who are always on the go.

    The Best Taiwan Global Brands Awards is held by the Industrial Development Bureau, Ministry of Economic Affairs, R.O.C and global branding consultancy Interbrand. They are seen as a key indicator of the position held by Taiwanese brands in the global market.

    The awards are given out based on brand value, which include the financial performance of the company, the role the brand plays in the consumer purchase decision, and the competitive strength of the brand.