Tag: businesses

  • ‘How African businesses can compete globally’

    ‘How African businesses can compete globally’

    African businesses have the potential to compete globally by effectively utilizing content creation in marketing their products and services, according to Christian Bassey, Chief Operating Officer of GSMNS Global, a leading social media management company.

    Bassey highlighted that with the growth of social media, businesses worldwide are tapping into the vast opportunities offered by digital platforms to increase their visibility and engage with potential customers.

    He noted that many companies are now working with influencers to creatively showcase their products, while others collaborate with platforms like Facebook and YouTube for brand promotion through advertisements.

    The content creation industry in Africa, Bassey emphasized, is expanding rapidly, with professional creators earning substantial income through partnerships with platforms like Meta, TikTok, and Google, which compensate creators for ads featured on their content.

    While some argue that not every business can succeed in content creation, Bassey believes otherwise, encouraging businesses to explore this avenue.

    “Everyone can engage in content creation,” Bassey said.

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    “With over five billion social media users globally, the sky is big enough for all of us. Content creation can become the dominant marketing strategy for African businesses, and it allows brands to build deeper, more meaningful connections with their customers compared to traditional advertising.”

    Bassey, who works as a team with Chief Executive Officer, Ijaola Samuel, emphasised that content creation offers businesses a cost-effective way to reach wider audiences while generating engagement that traditional marketing methods often struggle to achieve.

    He coined the term “money on money” to describe the double benefit of saving on marketing expenses while increasing visibility and engagement through digital content.

    When asked whether the African content creation industry matches other continents in creativity and success, Bassey offered a balanced perspective.

    He added that several African industries, especially in fashion and tech, are producing exceptional work but lack the global visibility they deserve.

    “It’s difficult to generalise,” he noted.

    “We are on a level playing field in many respects, and the growth potential is enormous. Some African companies are already outperforming their global counterparts, but others are still catching up.

    “There are companies here (in Africa) doing exceptional work, especially in fashion and tech, but they just lack visibility. And they should be at a greater place yet they are not able to get there. But content is crucial in bridging that gap.

    “If African businesses embrace content creation, they have everything it takes to compete globally. And given the right exposure, the possibilities are limitless.”

  • Experts list innovation, persistence as key to building lasting businesses

    Experts list innovation, persistence as key to building lasting businesses

    Experts at the United Bank for Africa (UBA) Plc quarterly Business Series have listed innovation, persistence and regular assessments as key to business growth and sustainability.

    The event, held in Lagos was meant to boost   business sustainability, especially for its customers who run Medium and Small-Scale Enterprises (MSMEs).

    Themed: “Built to Last: Building Generational Businesses”, it presented opportunity for veteran businessmen and Chief Executive Officers from various fields of business shared valuable insights on how SMEs can run profitable ventures that will stand the test of time.

    Professionals who have run businesses for several years including Veteran Stand-up Comedian/CEO XQZMOI Television, Atunyota Ali Akpobome (Ali Baba); Creative Photographer, Kelechi Amadi-Obi; CEO, Diaryofakitchenlover, Omotolani Tayo-Osikoya (Chef T); and CEO, Melvin Marsh International Ltd from Kenya, Flora Mutahi, took time to explain how passion, creativity and evolution are important if businesses are to last and remain relevant in the future.

     “As a business owner, you need to come up with ways to ensure that you stay on top of your game and remain relevant, this is where creativity comes in, you need to study the sector where you operate and come up with ways to bring dynamism to your business,” Ali Baba said.

    On her part, Chef T advised SMEs to continue to look for ways to stand out in their businesses; “You need to figure out your differentiating factor, it is about knowing what your customers expect of you and finding a way to achieve that,” she stated.

    Speaking on his winning strategies, Kelechi Amadi-Obi, said, “My goal has always been to make an impact, first for myself and then for the client, because, I believe that your product is a function of your creativity, therefore you need to evolve.”

    Flora Mutahi, who joined virtually from Kenya, admitted that indeed Africa has great potential to harness the entrepreneurial spirit that has become a revolution, and thus emphasised the need for persistence in growing a brand that lasts.

    UBA’s Group Head, Retail and Digital Banking, Shamsideen Fashola, who appreciated the professionals for the insightful business tips, remarked that as a thriving global financial institution with operations across 20 African countries and four business nerve centres including US, UK, France and UAE, UBA which in itself has lasted over seven decades focuses on empowering other business owners to build sustainable businesses.

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     “At UBA, it is not just about Banking, we are also passionate about helping our customers to grow thriving businesses, and that is why we do this on a regular basis. I therefore commend these professionals who have taken time to come and share insights on building sustainable businesses. I know we have learnt a lot, and this will go a long way for all of us,” he explained.

    The UBA Business Series is a regular seminar/workshop organised by the bank as one of its capacity-building initiatives, where leading business leaders and professionals share well-researched insights on relevant topics and best practices for running successful businesses, especially in difficult business challenges.

  • Firm unveils tools to empower businesses

    Firm unveils tools to empower businesses

    Marketing technology firm TeonEngine marked a pivotal moment in the MarTech industry with the unveiling of Teonsuites in Lagos. This comprehensive suite of solutions empowers brands, businesses, and agencies at every stage of their marketing journey.

    The event enabled industry leaders, tech enthusiasts, and media representatives to witness live demonstrations of the unique features and benefits of each solution within the suite.

    It was  an opportunity to highlight the products’  potential, streamline marketing processes and unlock superior business outcomes for users.

    Although Teonsuites is not a one-size-fits-all solution, it offers six distinct tools meticulously crafted to address the ever-evolving needs of modern marketing, communication, and business development.

    TeonEngine’s Chief Operating Officer, Funke Ogunsina, expressed her enthusiasm, stating, “We’re thrilled to introduce TEONSUITES. Our goal is to equip businesses with the tools they need to thrive in this competitive landscape. Each meticulously crafted suite tackles specific marketing challenges, ensuring clients achieve their goals with precision and efficiency.”

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    Some of the key offerings are Newsteon is all-in-one content management platform streamlines the entire content lifecycle, allowing users to effortlessly create, distribute, and analyse content, ensuring a cohesive and impactful brand narrative. There is also the Talkteon, which is fostering seamless communication and collaboration is at the heart of Talkteon.

    This cutting-edge communication suite facilitates smooth internal and external interactions, ultimately strengthening relationships with stakeholders.

    Others are Brandteon, which helps in building, managing, and amplifying brand identity across multiple channels becomes effortless with Brandteon. Businesses can leverage this robust branding solution to create a consistent and impactful brand image; Trendteon as well as Pollteon and Surveyteon.

    Pollteon and Surveyteon provide businesses with robust tools to achieve these goals, ensuring they gain valuable insights to inform their marketing efforts.

  • Businesses should strategise to stay afloat’

    Businesses should strategise to stay afloat’

    Businesses need strategies at this difficult time to enable them to provide quality services to clients and to keep them running.

    This is necessary because the business and economic environment in Nigeria continues to be one of volatility and uncertainty.

    Disclosing this at the 11th Expo of the Association for Outsourcing Professionals of Nigeria (AOPN), the President of  the association, Mope Abudu said outsourcing service providers must be agile and innovative in their value proposition in order to stay relevant and sustainable.

    She said outsourcing provides an opportunity to optimise the skill, capacity and excellence of a third party who is able to show value and competence at the right price.

    “As professionals, we can positively improve the productivity, output and outcomes of our clients through our continuous improvement and support.

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    “However, businesses need to consider the potential implications of outsourcing before deciding in that regard,” she said.

    She said outsourcing would help businesses to leverage the expertise and resources of those providers.

    Her words: “Yet, as solution providers, outsourcing service providers must be agile and innovative in their value proposition in order to stay relevant and sustainable.

    “This year’s event we are tackling how to navigate the economic volatility, strategies for sustainable outsourcing in Nigeria.

    “Outsourcing provides an opportunity to optimise the skill, capacity and excellence of a third party who is able to show value and competence at the right price.

  • Running multiple businesses challenging – Adams Rashidat Naomi

    Running multiple businesses challenging – Adams Rashidat Naomi

    Fledgling female entrepreneur and founder of Thenara bag, Adams Rashidat Amofuomo, has said that running multiple businesses in Nigeria comes with myriads of challenges.

    Also known as Adams Rashidat Naomi,  the media strategist and personality is a thriving woman, who is doing well as an entrepreneur, has been through a lot of ups and downs to get to where she is now.

    Back in her undergraduate years necessity laid it on Adams Rashidat Naomi to start a business on campus in Ogun State. However, courage and determination pushed her through simultaneously learning and trading, enduring the rigours of patrolling expanse of departments and faculties, to market her wares.

    While she made up her mind to the reality of studying for her first degree, Adams Rashidat Naomi was skilled in business endeavours. Her sharp-wittedness was in full swing on campus, showing strong mentality and started a business idea, which through diligence, was rebranded after leaving school, to suit the fashionable taste of her customers who now cut across classes of customers.

    Despite the pressure of doing well academically and getting good grades, the university came across to her as a perfect place to begin her journey as an entrepreneur. With her touch of gold, Adams Rashidat Naomi started the business in school with four bags at the cost of N4,000. She grew the business to selling as many as 38 bags.

    When the human nature kicked in, owing to the burden of schooling and doing business, she gave in the fight but never lost sight of the bigger picture. Aside being an established businesswoman, Adams Rashidat Naomi is currently a big fish in the media, cutting her own space as a professional presenter and media strategist.

    “I recently just rebranded my sole business Thenara_bags, this is a business I started many years ago with just 4bags for 4000 naira and sold up to 38 bags during my University days in Ogun State. It wasn’t so easy to study and also do business back then, so I had to stop after a year on the business.  I made a lot of profit from the business and that is the main reason why I decided to rebrand and start all over again,” Naomi said while recollecting how she ventured into business.

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    In defiance of what she has done so far, the exceptionally resourceful Adams Rashidat Naomi said she is light years behind in achieving her goals. She stated that her guiding principle is no height is too high to attain, as long as  focus is in place.

    “I believe in smart work and consistency , we are all constantly learning and getting better and I believe few years from now, I will definitely achieve my set goals as long as I put my mind to it. I think anyone can become anything they want in life regardless on the economic condition of the country.

    It’s never too late to pick up a pencil and start learning,”  Adams Rashidat Naomi said. 

  • Bridging funding gaps in micro, small, and large businesses

    Bridging funding gaps in micro, small, and large businesses

    • By Timi Olubiyi

    In Africa, apart from the known business challenges such as the decrepit infrastructure, inconsistent government policies, double taxation, increasing inflation, regulation irregularities and the COVID-19 pandemic consequences in recent times, overwhelmingly, lack of capital or funding issues contribute majorly to business failures. According to findings of several surveys, one of the top challenges faced by entrepreneurs and businesses in Africa today is access to funding. Without doubt, funding is the bloodline of any form of business, therefore, whether it is a start-up, nano, micro, small or medium-sized business, or an established large firm, knowing how to raise capital can often make the difference between business success and failure. In fact, funding is important at all business stages and cash which is most time referred to as “capital” in business terms majorly dictates the pace of performance in any business.

    Invariably, without funding or capital, it will be extremely difficult to get any enterprise off the ground. However, the structure that exists in the business significantly affects the access to the choice of fund options. Recall, every business has a different structure and needs; it is, therefore, imperative to state that no financial solution is one size fits all, fund options usually require different rules and steps. Consequently, businesses will be required to carefully plan, research, learn, and understand the necessary funding option in order to come up with the right decision.

    So, the big question for businesses is what are the ways to adequately raise capital for seamless operations?

    Capital comes into any business particularly in two ways: as equity or as debt. However, donations, grants, incentives, interventions, or subsidies can also be employed in certain aspects of a business to encourage activities in particular industries or sectors by government. Just like other forms of capital raising options, these grants and subsidies can be initiated for either short-term or long-term purposes. That said, equity capital involves exchanging a portion of the ownership of the business for financial investment in the business, most times it involves selling shares of the company in exchange for funding. The ownership stake resulting from this equity investment allows the investor to share in the company’s profits. Equity capital is usually a cheap form of funding and is an important source of capital on a long-term basis. However, sometimes it involves going public, getting listed on an exchange, and also giving up partial or major control of the business.

    On the other hand, debt capital is when a business borrows fund from individuals or institutions and agrees to pay them back later. Debt capital simply means loans and borrowings. The main consideration in debt capital is the ability of the business to generate sufficient returns to service the debt (interest and capital repayment). A typical mode of raising debt capital is through the bank loans. Banking institutions provide loans to individuals or businesses who approach them with a solid business plan, and good business structure with capacity for repayment. Bond is equally a debt instrument, and a way of raising debt capital as well. It belongs to debt capital categorization because the authorized issuer (business) owes the bondholder debt and it depends on the terms of the bond issuance. The most significant difference between equity and debt is that, unlike debt, equity capital does not require an amortization schedule for repayment. More so, equity capital involves the investor taking an ownership position in the business.

     The easiest and starting point for small businesses from context observation is usually with self-funding and personal investment, where entrepreneurs leverage their financial resources to support business operations. Self-funding can extend to family, associates and friends for capital, otherwise referred to as bootstrapping. Both self-funding and bootstrapping lets business managers, operators, and entrepreneurs leverage their financial resources to support the business operations. Further to this is angel investment, where investors who are generally wealthy individuals or retired business executives invest directly in a business or startups owned by others. These angel investors are often leaders in their field who not only contribute their experience and network of contacts but also their technical and/or management knowledge. Most times this form of capital raising is in exchange for equity ownership in the business and an active management role.

    Read Also: National Market Council to boost SMEs, businesses coming

     Also, trade credit is another significant form of capital raising option where business suppliers are willing to transact or sell on credit. Such credit may range anywhere from one month to three months or as agreed. This is a very good method for businesses to fulfil short-term funding needs. It is an inexpensive method of funding for any business, I must say. Further to this is private equity investment, where private equity firms raise equity capital that is not listed on any Stock Exchange for investment purposes. Invariably, these firms raise funds from investors and then invest these funds in promising start-ups and businesses that require capital. The drawback of this funding option is that a controlling position or substantial minority position in the business is usually acquired and then look to maximize the value of their investment. Thus, the entrepreneur might not have sole control over the business decisions, which may lead to conflict. Looking at another capital raising option is retained earnings as a way of raising finance; it simply means businesses can reinvest any set-aside profits for business operations for expansion, equipment purchase, and development purposes.

      Business owners, managers and entrepreneurs do not have to get discouraged if one does not work out; other options can easily be explored. To find the right fit, in-depth research and adequate due diligence are imperative, having in mind these following questions- how much is really required for the business? When is it required? How long will it take to raise the funds? What are the specific requirements to access the fund? What will the fund be used for? What are the associated risk with the fund type? From whom is best to raise the fund? How expensive is the fund? How and when is repayment? Is the business actually fundable or bankable? Because some fund options may be a perfect fit for a business situation, while others may be completely impractical, therefore due diligence is absolutely required.

     Aside from every business having unique funding needs, each funding option also differ in availability, terms, funding amount option, and eligibility criteria. Therefore, each fund option needs detailed attention ahead of time. Whether a business opts for a bank loan, an angel investment, or a government grant, note that each of these sources of financing has specific advantages and disadvantages.

    •  Dr Olubiyi is an Entrepreneurship & Business Management expert.
  • National Market Council to boost SMEs, businesses coming

    National Market Council to boost SMEs, businesses coming

    • Iyaloja hails FOMWAN’s strides in Islamic propagation

    The Iyaloja General of Nigeria and daughter of the President, Dr. Folashade Tinubu-Ojo, has said the Federal Government is planning to establish a National Market Council of Nigeria (NMCN) to boost small and medium-sized enterprises (SMEs) and petty businesses.

    Mrs. Tinubu-Ojo, who announced the plan when she visited traders at the Sokoto Central Market, explained that the council would ease and expand business activities by helping traders to access single digit interest loan to boost the economy.

    The Iyajola noted that small and petty businesses were fundamental drivers of the economy for sustained national growth and development.

    She said traders would be economically strong as drivers of the country’s prosperity and desire for business successes when they can access facilities without much ado.

    Mrs. Tinubu-Ojo said: “We need to work together on same page. A divided association would only encourage setbacks in our vision which, over the years, has denied us opportunities.

    “Also, it will prevent the divide and rule syndrome by successive governments. We need a better sense of belonging.

    “We have started generating data and other basic information on market leadership towards realising the council.”

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    The Iyaloja was in Sokoto as guest at the 38th annual Federation of Muslim Women’s Association of Nigeria (FOMWAN) Confab in the ancient city.

    Other dignitaries at the event included the Sultan of Sokoto, Alhaji Muhammad Sa’ad Abubakar III; former Sokoto State Governor Aliyu Wamakko; the Emir of Argungu, Alhaji Muhammad Sama’ila Mera, and the Registrar of the Joint Admissions and Matriculation Board (JAMB), Prof. Is-haq Oloyede.

    The First Lady, Senator Oluremi Tinubu, was represented by All Progressives Congress (APC) Deputy National Women Leader, Zainab Ibrahim, and wife of the Vice President, Hajiya Nana Shettima.

    Sokoto Stat Governor Ahmed Aliyu Sokoto was the special guest of honour at the confab.

    At the FOMWAN confab, Mrs. Tinubu-Ojo hailed the association for its strides in driving the cause of Islam through da’awah (Islamic propagation) and other meaningful services for the benefit of mankind.

    The Iyaloja noted that Islam was built on the knowledge, equity, just and fair conducts with the fear of Allah.

    She stressed the need for Muslim women to continue to demonstrate commitment and trust in propagating the religion.

    Mrs. Tinubu-Ojo sought support and humanitarian gestures to the needy in the society.

    Governor Sokoto urged FOMWAN to lend its voice and support in the fight against insecurity in the Northwest and other parts of Nigeria.

    He advised the women organisation to brainstorm for solutions to end insecurity in the country. 

    Prof. Oloyede urged FOMWAN to make more efforts in giving humanity a sense of direction about the way Allah orders His beings to conduct their affairs.

    In his keynote address on the topic: Societal Reorientation: Islam as an Embodiment of Societal Values for Growth, Development and Morality, Oloyede sought collective efforts to strengthen the cause of FOMWAN as an instrument for the propagation of Islam.

    He described the association as a forefront mobiliser of women awareness through dignity and decorum, adding that the Qur’an encompasses all the guidance for mankind in obedience to Allah’s commands.

    Quoting Suratul Asr (Chapter 103 of the Qur’an), the JAMB registrar urged Muslims to reflect on the verses of the Qur’an as revealed by Allah.

    “Every act of our activity should be seen and conducted as act of worship.

    “Do not demonise Allah by attaching success to self and ascribing evil to Allah. All happenings and conducts of mankind are controlled by Allah.

    “Prayers must be embraced fervently against wrong happenings to Muslims globally as life is unpredictable.

    “Do not take wedding for marriage and do not take safety for security,” he said to buttress his analogy.

  • How to grow businesses, by tech expert

    How to grow businesses, by tech expert

    Technology expert, Akinade Akinadeniyi has given insights into how small and medium scale enterprises can grow their businesses.

    Adeniyi, a senior product designer, urged businesses to develop user-centered solutions that drive success.

    He spoke in a statement on Thursday in Abuja.

    The tech expert advocated for the use of design thinking in product development.

    According to him, design thinking is a problem-solving approach that puts the user at the center of the innovation process, adding that its gaining momentum as companies recognise the importance of delivering customer-centric solutions.

    He said: “In today’s fast-paced and highly competitive business landscape, creating digital products that not only meet user needs but also generate revenue and value for businesses is a daunting task.

    “Having designed for Fintech, education and emerging tech industries, I learnt that user behaviours are different across the board. At the core of Design, your thinking must be about anticipating these users and how they would approach your app.

    “This means that every decision made during the product development process is based on the needs, behaviours, and feedback of the end-users.

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    “I have designed for startups to global giants and for various industries like finance, payments, e-commerce, and logistics and each sector has its unique challenges and user expectations. To thrive in this space, one must be versatile, and willing to embrace new and fresh ideas.

    “This is why working in an open and collaborative environment which involves teams and even end-users works best. There is no boss saying ‘this is how I want it’ rather it is a group of people deciding what would work for them creating it. In a book I read, I remember the writer saying ‘To be above the fray… a writer is King. He should look with love upon his subject, even when the subject is himself. A good designer would strive to see as a user would see, and then trace those steps in his designs. This is why user stories must be carefully crafted.’

    “The process of learning about the users, defining their problems, ideating solutions, prototyping, and testing ensures one crafts a product that makes them feel at home. By doing so, you create digital products users would readily come back to, just because there is a very good experience they have or satisfaction while using it.

    “In the real world, as a Senior Product Designer, your role involves more than just creating visually appealing interfaces. It’s about understanding the motivations, pain points, and goals of the people who will use the product. This understanding serves as the foundation for all design decisions.”

  • 50% of intervention initiative reserved to boost women businesses

    50% of intervention initiative reserved to boost women businesses

    The Director-General,  Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), Mr Olawale Fasanya, has reiterated Federal Government’s desire to boost women owned businesses in the country.

    Fasanya gave the commitment  at the opening of “Meet With the CEO” in collaboration with International Labour Organisation (ILO), in Abuja  yesterday.

    He said in order to ensure this, SMEDAN now has a gender desk and had reserved 50 per cent of its intervention programmes for women.

    Fasanya said the objective of the event was to broaden and deepen the capacity of the MSME operators on regulatory issues.

    He said it would enable the agency initiate need based programmes that would enhance MSMEs competitiveness in the global market.

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    He quoted the National Bureau of Statistics (NBS) saying 40 per cent of businesses in the country are female-led and they contribute significantly to economic growth and job creation in the country.

    “These businesses led by visionary women entrepreneurs are emerging as pivotal drivers of Nigeria’s economic resurgence.

        “”And they are contributing significantly to the nation’s development across divers sectors,” he added.

        According  to Fasanya, female-led businesses has continued to show resilience and high level optimism in spite of the COVID-19 pandemic, climate change and economic downturn.

        He said:” “Considering the impacts, female-led businesses continue to make progress in spite the challenges they face.

        “”The government and ecosystem players takes a more intentional approach to supporting the demographic segment for greater impact. “Particularly since investing in female-led businesses produces ripple benefits that triggers employment generation, poverty reduction and wealth creation.”

       News Agency of Nigeria (NAN reported that director-general urged the participants to interact with each other and with government officials, ask questions and network on ways to forge ahead.

        He commended the ILO, their Co-host, for the unwavering support towards the promotion of equal human right, social justice and sustainable development.

        Meanwhile, the Founder of the Celina Unogwu Visioning Academy (CUVA), Celina Unogwu, reiterated the importance of having a balanced work life as a woman entrepreneur.

        According to Unogwu, work life balance refers to the intersection of work and personal life, when there is equilibrium or balance between a personal life and a professional life.

        While stating the importance for entrepreneurs to be focused at their goal, she urged the participants to work hard and believe in their dream.

        She said:” “Work hard, keep dreaming and bring it to life.”

  • Businesses ‘spend N5tr’ yearly on generators

    The Executive Director, Rural Electrification Fund, Rural Electrification Agency (REA), Sanusi Ohiare, says an estimated N5trillion is spent yearly on importing, fuelling and maintaining generators by businesses in the country.

    He said this at the presentation of off-grid and mini-grid goals of the REA at the fourth national council on power (NACOP) in Edo State.

    Ohiare said the agency seeks to channel the $14 billion (N5trillion) investment on generator into renewable energy.

    This, he said, would provide access to cheaper electricity.

    He said: “We thought that if we wanted to replace these technologies which is not efficient in terms of cost; if we wanted to go for cleaner and sustainable energy from renewable sources, we have potentially an investment of about $9.2bn annually (about N3.2trillion).

    “We want to channel that generator investment into renewables. There is a high potential for scaling up mini grids which is creating independent generation and distribution in different places especially in rural areas.”

    According to Nigeria mini-grid investment brief on REA’s website, millions of commercially-viable businesses in the country are powered with expensive and unreliable power supply, hence getting off-grid solutions to scale and commercial viability in Nigeria will unlock an enormous market opportunity.