Tag: Creativity

  • Creativity, innovation earn Oracle IMC laurels

    Creativity, innovation earn Oracle IMC laurels

    Groundbreaking brand campaign activation – Star larger beer Christmas trees built with 8000 Star bottles covering 2.7km – has earned Oracle Experience, the experiential marketing agency of the year recognition.

    The recognition came on the heels of the campaign for Nigeria Breweries’ Star larger beer brand, which broke the world record of 1,000 bottles achieved in China.

    The agency was recognised by the Nigerian Brand Award, which rewards execellence in the industry. The awards was held last penultimate week at the Sheraton Hotel & Towers, Ikieja, Lagos. It was for the creativity and innovation it brought into the brand activation and experiential marketing industry in the country and, by extension, Central West Africa (CWA).

    For the feat, the agency carted away a gold plaque. It also won the Most Innovation Driven Brand Activation Agency of the Year in the Platinum Category in the fifth edition of the Brand Awards.

    Earlier, the agency won some awards. They included the Marketing Edge’s Outstanding Experiential Agency, Brand Journalists Association of Nigeria’s (BJAN) Brand Activation influencer with its Nescafe Hot Air Balloon campaign, BJAN 2013 Best Effort in Innovation, 2013 Polaris Excellence Awards, and 2011 Institute of Direct Marketing of Nigeria’s West Africa World Class Experiential Marketing Service Consultant of the year.

    Another feat was the Guilder crate tunnel using over 3200 crates of Guilder beer to build the ultimate corridor that led to the place the new Guilder bottle was launched.

    The agency is known for some memorable activations, such as that of the Amstel show time, a musical presentation, which was the first of its kind in Nigeria; Heineken Green light party with extraordinary video mapping experience and using the Heineken bottles to create a Selfie wall; the Star Triple X experience centre; the hot air balloon activation for Nescafe; P&G Open Market activation, Guilder Club Ultimate, which hosted inside a 70-metre liner like the Titanic and the beer and health symposium, among others.

    According to the organisers, Oracle Experience got the awards because of its zeal and promotion of excellence, creativity and innovation in the integrated marketing communication industry not only in Nigeria but across Africa.

    Reiterating the credibility of the exercise, one of the panelists, Chief Executive Officer, BrandClock, a  brand specialist agency based in Atlanta, Mr. John Alexander, said: “The award has maintained the highest level of professionalism since inception. The calibre of individuals on the panel cannot afford to compromise standard for cheap financial gains.

    “Oracle Experience as well as other winners and, in fact, previous winners duly deserved the prize. These are organisations that have adhered strictly to the tenet of this award that is promoting excellence, creativity and innovation in IMC.”

    Receiving the awards, Oracle Experience Logistics Director Andrew Eiremiokhae thanked the organisers, pledging to improve and add value to their clients’ businesses.

    “Oracle has become a well-respected face in Central West Africa countries as we keep on greasing the wheel of our innovation. This passion to create experiences that engage and inspire people to act has stood us out,” he said.

    He continued: “We are a Central West Africa experiential marketing agency that gives clients strategic brand insight, creative experience design, unmatched execution and demonstrable ROI. We engage key stake holders – including employees, partners, customers and influences – to drive insight, action and advocacy. We create brand experiences – and by doing that, we help our clients create experience brands.”

    Organisations that won in previous editions of the awards include Goldlink Insurance Plc, CMC Connect, X3M, Wetherheads Advertising Group, Millward Brown, Verdant Zeal Advertising and Caritas Communications.

  • Nigerian education needs creativity, says Provost

    Provost of the Federal College of Education (Technical), Akoka, Lagos state, Dr Sijibomi Olusanya, has proposed educational creativity as a major tool for national development.

    He made the proposal at the opening of the fourth school conference of the School of Education last Wednesday.

    Olusanya said: “If education has been rightly regarded as the major tool for national development, then it appears that among other things, our education needs some impression of creativity in order for it to bring the nation to the realm of competitive and sustainable economy. Unless fundamental changes take place in our educational system, the much anticipated economic development would continue to be a mirage.”

    Keynote speaker, Prof Joel Babalola of the faculty of education, University of Ibadan, Oyo state, said in his address that technology can solve Nigeria’s problems.

    Describing it as the connecting factor between the country’s present economical state and its anticipated position, Babalola advocated that the economy should embrace the changes that come with the demands of the ‘smart society’, which he said is the way of life of the 21st century.

    “Technology is the connecting factor and with it, there would be transformation in policy directions, research, diversification of the economy, industrialisation, innovation and education at all levels, he said.

    The don added that to achieve a sustainable economy means engaging in a balanced thinking of how today’s progress will not compromise the ability of upcoming generation to enjoy future prosperity.

    Representative of the ministry of education at the event, Mrs Eyitope Olateju, advocated for more application of knowledge by academicians in the country, from results gained from conferences such as this.

    Chairperson local organising committee of the conference, Dr Stella Anumnu, advised fellow teachers to engage in workshops, seminars and conferences that would keep them abreast of information and developments in their areas of specialisation.

    She said: “Without conferences, we cannot get information in our areas of specialisation. This conference is therefore important for people, especially lecturers, because a teacher cannot give what he does not have. But when we meet like this, we get to brainstorm, get new ideas, people who do not know certain things in certain areas get information from colleagues and beef up their knowledge and skills and they can be enlightened and up to date.”

  • Me and my Books: I’m fascinated by intrigues of creativity

    Me and my Books: I’m fascinated by intrigues of creativity

    Tade Ipadeola, lawyer, artist, poet, and prolific writer, won the 2013 NLNG Nigeria Prize for literature with his book, The Sahara Testaments. A versatile author and renowned poet, in this interview with Edozie Udeze, explores the world of writing and states all the numerous authors who have in one way or the other influenced his person and style of writing.   

    What sort of books do you like most?

    Collections of poetry, novels, the occasional biography and autobiography, short story collections and books of essays all interest me. Presently I am reading J.P Clark’s Still Full Tide, his collected works. A phenomenal collection for range and an example of what a committed poet should aim at accomplishing within a lifetime. I find myself wondering how he found the time to also write the plays. I read drama too but I’d rather go to the theatre for that than read the book. If the playwright is long dead and the play isn’t part of the repertoire of any theatre company around, then I’d read the play in a book. Say Aeschylus for example, or Sophocles. I wrestle with scholarly books from time to time, I’ve been reading Akin Adesokan’s Post Colonial Artists and Global Aesthetics recently, it is a rare accomplishment and I think every serious writer should engage the ideas in the book.

    When you read a book, what are the salient things you look out for most?

    Ideas, basically. I want to see how the author’s mind engages with the ideas he is trying to express. They say a good book should be slightly more intelligent than the author though, so I am also listening for the pauses. I believe a good book should not only address the ‘problema’ in the proper Latin sense of the word, it should also address a ‘lacuna’ which the reader may not even be aware existed. I look for a book that solves a problem and I look for a book that fills a void. Sometimes I’m lucky and I find a book that does both. Perhaps that is why I am predisposed toward poetry. When, for example, I first read the poems of Niyi Osundare at the University, it was a novel experience. The Eye of the Earth was unlike any collection of poetry I had ever read up till that point. It was fluid, mellifluous, African. I loved the way he made the English language obey his will.

    Who are your favourite authors in the world and why?

    Ah, e go hard to list all of them o. Let us start from home. I like J.P Clark, Soyinka, Okigbo, Amos Tutuola, Franz Fanon, Oswald Mtshali, Jared Angira, OusmaneSembene, AyiKweiArmah, Femi Osofisan, OdiaOfeimun, Tony Marinho, Afam Akeh, Harry Garuba, Akin Adesokan, Daniel Fagunwa, AkinwumiIsola, EbenezarObadare, Kgositsile, Marquez, Kunene, Lisa Combrinck, Andre Brink, NgugiwaThiongo, Sefi Atta, Wale Adebanwi, OgagaIfowodo, Niran Okewole, Emmanuel Iduma, OlubunmiFamiloni, ChumaNwokolo, Chijioke Amu-Nnadi, Benson Eluma, RotimiBabatunde, Molara Wood, Ike Okonta, Amatoritsero Ede, Jumoke Verissimo, ToyinAdewale-Gabriel, Chika Unigwe, ChieduEzeanah, UcheNduka, RethabileMasilo and the yet to be properly published Yomi Ogunsanya and Sam Ogabidu. Yes, Leopold Sedar Senghor especially. From around the world: Derek Walcott, Seamus Heaney, Czeslaw Milosz, Jose Saramago, Pablo Neruda, W.H Auden, Paul Muldoon, Le Clezio, C.L.R James, Salman Rushdie, Amitav Ghosh, Primo Levi, Michael Ondaatje, Rohinton Mistry, George Elliot Clarke, Alice Munro, George Lamming, Kamau Brathwaite, Kenzaburo Oe, Tomas Transtromer, AravindAdiga, Ibsen, Joel Toledo, Gen Asenjo, AnkurBetageri and a really exciting young writer called Joel Dicker. I don’t think it is possible to make a list of every author who has ever moved me profoundly. Several essayists I really like are not on this list but it doesn’t mean their works are not deep. I live works that challenge the intellect and the imagination.

    When and where do you like to read and what time and why?

    I like to read in the morning and late at night. Those are the times I’m freshest. Depending on the gravity of the material, I also like to read when travelling.

    What is your preferred literary genre?

    Poetry, without doubt.

    What book or books have had the greatest impact on you and why?

    Books which provide the reader with a handle on the world are precious. The books that have had the most impact on me are books that have the capacity to transport me into the dimension of reality they try to relate. The novels of Garcia Marquez, especially Love in the Time of Cholera and the poetry of Derek Walcott, especially Omeros, do that for me.

    As a child what books tickled you most?

    Daniel Fagunwa’s Ogboju Ode Ninu Igbo Irunmale was the book I couldn’t stop reading. After my first Fagunwa, I kept reading all the others I could lay hands on, and I couldn’t stop until I had read every one.

    At what point in your life did you begin to nurse the idea of becoming a writer?

    In secondary school I did write essays and some of them won prizes. But I was in my mid-twenties when I knew for sure I would be a writer. I was lucky to have mentors and friends who pointed me in that direction. I was already working at the Ministry of Justice in Ibadan. There was a ferment in Ibadan of the early nineties. One day, the poet Lola Shoneyin delivered a message to me from Chief Bola Ige who had read some of my poems. He wanted to see me in person. It was at an ANA reading at his home that he began to really challenge me to write seriously. I haven’t looked back since.

    How has writing shaped or reordered  your life?

    Completely. I set out initially to practice as a lawyer and I do have a competitive streak in me. I knew I would not be content to just be one of the fellows in wig and gown. But since I immersed myself in serious writing, that has changed a little. Readings, competitions and residencies abroad on account of writing means I cannot but scale down my ambitions at the bar a notch or two. I haven’t regretted it. I still enjoy being a lawyer but a completed book gives the kind of satisfaction that one cannot get elsewhere. Nothing compares, really. It is now, for me, the life of one dancing to a distant drum. Those close by you may begin to doubt your sanity and a few bold ones will even suggest to you a change of course but a real writer cannot decline the enchantment of writing.

    If you meet your favourite author face to face what would you like to ask him/her?

    How do you do it? I want to know how the great authors do what they do best. In fact I want the how-of-the-how as well. Good writing isn’t an accident. From the little I have read, it is a life of committed work.

    Of the plays you’ve read which character struck you most?

    I think that the character of Brother Jeroboam in Wole Soyinka’s Trials of Brother Jero strikes me as a very accurate rendition of the personality of the scoundrel. The Nigerian scoundrel particularly, and how that scoundrel manages to be of such influence. Look at Nigeria today. A building owned by a charlatan collapses and kills over a hundred human beings, both Nigerians and foreigners. And politicians who should enforce standards say they are paying the villain condolence visits. It is totally bizarre.

    What book do you plan to read next?

    I am currently reading the manuscript of a book by Mr Nigel Henry titled Do Something Before You Die, a truly fascinating document that every Nigerian ought to read in print. And I am also reading King Leopold’s Ghost by Adam Hochschild

    How do you arrange your private library?

    There is a shelf hanging from my study walls. It has books that only my closest friends can read or take away. People like Niran Okewole and Wale Dada. These guys give me access to their own private libraries. Then there are the shelves in my living room which have books which everyone can read.

    Are you a reader and how often?

    Actually, I can’t remember a time I didn’t read. I can’t imagine stopping my readings.

  • Making a living from copywriting, creativity

    Making a living from copywriting, creativity

    The creative industry is one of the nation’s success stories. This follows an expanding market for creative businesses which strive to innovate to get excellence. One of those  in the busines is Chris Ogunlowo, who  chose  self-employment, having built  expertise  in advertising and publishing, reports DANIEL ESSIET.

    There is a growing market for creative businesses. These are businesses that can  offer  services  in advertising, design, film production, games development, music and the visual and performing arts. Many Nigerians with talents  are exploiting the opportunities. Some of them make money hanging around galleries, theatres, cinemas, concert halls, comedy clubs, libraries, dance studios, and painting classes.

    A  few  of them  have  grown  into continental class businesses from   suites  and  self-contained  apartments  after achieving significant international success and reach.

    One of them  is  Chris Ogunlowo, the creative director & principal partner, Kwirkly Innovations, Lagos. He showed his entrepreneurial prowess from a very early age, and all signs pointed towards his making it big in the future. He knew that writing was his passion.

    He loved words that evolve naturally. This helped him to write and edit contents successfully.  Nothing gave him a greater sense of fulfilment than a well-crafted paragraph.

    His journey to self-employment was not smooth. After working at some advertising agencies for many years, he resigned to set up an agency.

    He got some jobs from some old customers. With each job completed, his portfolio grew, and so did his confidence.

    On how he  got  the  idea or concept for the business, Ogunlowo said he is quite finicky about  creative works and interested in how business and creativity could work together.

    “Having worked in some advertising agencies for some time, I realised that there is the chance to do creative campaigns that aren’t adding to the noise that consumers are assaulted with daily but to create compelling and relevant work that impress both clients and their consumers. The need to do more of these inspired the business. And in terms of our target clients, we have focused on small and growing businesses. But, interestingly, established businesses patronise us too.

    “As I mentioned, the mission was to demonstrate that creative works should be really creative in addressing marketing challenges. We set out to push ideas that solve business problems and make them stand out. Another way to put it is that we want to help clients achieve their advertising objectives in more appealing ways, and with disgust for any form of mediocrity.”

    As  an entrepreneur, he sought to find the best marketable creative ideas  that  he  could  sell  for big cash. It was a stroke of luck. He became a true lover of copywriting.

    His business handles various branches of copywriting, including brochure copy, website copy, blog copy, advertorial content, product descriptions, press releases.

    In the beginning, he was alone, but  now  he  has four staff who specialised in some areas. On  how much he  started  with, he couldn’t estimate but he said he started with his savings.

    He recalled  his pains. “As typical for most businesses, we have had our share of challenges, both externally and internally. Some of these have been about our nature as a rather unconventional business. We had to deal with a structure that fits our mode of working. We’ve also dealt with not knowing where the next client will come from. As the team leader, I’ve also had to confront issues about team synergy and having a tab on external relations. Some of these can be daunting, especially when you are just starting, but as time goes on, they become easy to manage. Working with external parties can be challenging too, especially when negotiating with them based on the type of clients we attend to.”

    At the moment, he  is  leading  a  five-man team. Though small, he has tasked the team to deliver on promise to clients, especially brilliant results that do not compromise on value.

    Though startups like his succeed, people have common misconceptions about them.

    “That everything will go according to the plans. They rarely do. The challenge itself lies with managing uncertainties and, really, nothing tests one’s willpower more than starting up. Maybe being chased by a lion comes second. Running a genuinely focused startup is usually not as sexy as it’s usually painted though, rather ironically, the fun is coping with the rush of adrenaline. Entrepreneurs sometimes assume they understand the market thoroughly. But really, there are market forces that are alien to existing knowledge. Also, founders assume every team member is there for the long haul, through thick and thin. No,” he said.

    His mindset is focused on acquiring new customers, while he spends some of his time and resources staying in touch with their old ones.

    To  carve  a niche, he  works with  many small business owners – both new and established.

    Copywriting and marketing have  been of benefit to him. He  couldn’t see being able to accomplish anywhere near what he  have without the tips, tools and techniques  he picked up over the years.

    What’s been his  favourite project so far? His words: “It will be hard to rank them. They are all unique in different ways, even if I have to say so myself. Our Direct Marketing work for Interswitch and the 2014 Coca-Cola World Cup ad, which I was a part of, are pretty exciting examples.”

  • ‘Creativity pays better than Okada and Keke Napep’

    ‘Creativity pays better than Okada and Keke Napep’

    Youth development can be better addressed through creative ventures, rather than handouts that do little to inspire productivity, social critics say. Evelyn Osagie, who was at a creative feast at Iseyin, Oyo State, reports.

    Fifteen-year-old Ibrahim Rasaq is a dreamer. In his poem, A dream, he says:

    “…I have a dream of success

    I have a dream of liberty…

    I have a dream of hope…

    I was born to rule the world

    I have a dream that tells me about the future…

    I have a dream that I would succeed in life…

    I have a dream that at last that dream would come to reality”

    Ibrahim, an Senior Secondary (SS 1) Science pupil of Iseyin District Secondary School (IDSS), Oyo State, spoke of his dream during the creative feast organised by the residents of Ebedi International Writers Residency with pupils and staff of Iseyin District Secondary School (IDSS), Oyo State.

    The pupils of IDSS came en masse clad in blue and white uniforms. Each had excitement written on their faces. They had been learning and it was time to show their pairs and visitors what they have learnt. And by their presentation the efforts of the residents became noteworthy.

    They sang, danced, acted and presented poetry recitation of poems written by them and that of the residents. Those, who have already mastered the art of reading in Yoruba and English, read from the Toafeek’s works. Interestingly, Deborah Rowland, a Edo girl, who read a poem entitled: ‘Ma F’epe Sere’ from Taofeek’s Soki Lewi Oge II, caught attention of the audience. When asked how she did it, she said, firstly, she developed the interest and then “set her heart on learning the language” and its autography.

    One way to boost Ibrahim’s dream, social critic and writer Taofeek Olayiwola, said, is by harnessing the creative talents in the youth. He condemns government handouts, saying it is unproductive. He added that more attention should be given to the development of creativity and the creative industry.

    Speaking at the feast, Olayiwola said: “Nigeria is full of raw talents with outstanding ability that matches their peer across the globe. The government should do more to galvanise them. Year-in-year-out, you’d hear the government talking about empowerment programmes. Empowerment is not by buying okada and Keke Napep for people that would maim them and keep them unproductive. One way of empowering people is to rekindle the spirit of creativity in them such that they would be able to make full use of their brains and live-off their ideas.

    “Creativity is what would truly empower them – that is if it is properly harnessed. It has the power to fetch one his/her livelihood and sustenance. And one way they can begin to truly empower is by supporting projects, such as the Ebedi International Writers Residency in Iseyin, Oyo State that nourishes creative talents. They should seek to replicate it across Nigeria such that writers may grow from two or three per batch, which Ebedi houses to about 20 across residency all over the country. The move would be landmark for the promotion of creativity and empowerment.”

    Along with a Ghanaian writer, Macdell Kofi Sackeu and playwright and poet Chika Obasi, Olayiwola, were the last set of residents at the residency programme, which was established and being sponsored by former House of Representative member and former President of Association of Nigeria Authors (ANA), Dr Wale Okediran. After spending six weeks at the residency, writing to their hearts delight, these residents brought their stay in Iseyin, Oyo to a close with a creative feast.

    Aside offering writers a conducive serene atmosphere to write with accommodation, feeding, money, taken care of and has an arrangement with a publisher to publish the manuscripts written in the residence and enjoy their copyrights, it also operates a mentorship programme that seeks to galvanise the budding talents in the town.

    To kindle the spirit of creativity in the young, each set of residents spend at least four hours every week with pupils teaching the art of writing, among others.

    For these acts, a parent and Senior Teacher handling Literature and English in IDSS, Prince Femi Olalere, is grateful, saying their efforts have greatly impacted their children.

    He said: “Since the place was opened in 2010, our young ones have been intoduced into the art of writing and other forms of creativity like dance and drama. As one that has been here for a long time, our children have learnt a lot from the programme, which is based on the academic calendar (each term, we receive a set of resident and each year we usually receive three sets of residents and this is the third for this session). If people like us were introduced into to this art at a tender age as them, I must say that things will not be as stagnant as they are. We say a big THANK YOU to the founder and sponsor of the residency and all the residents that have come and gone.”

    He urged the children, who got 80 book donations from the founder, to: “Put the art to heart, practice what you’ve learnt and make use of them. Those who have written poems or short story continue writing no knowledge is lost.”

    Seeing the pupils have done them proud, the residents beam with pride and went ahead to recount their six-week experiences. The Ghanaian, who was at the residence for the second time and had completed three titles, said: “The first time I came here, I was inspired by natural ambiance surrounding the town so my poetry collection is about nature but I couldn’t complete my manuscript and had to come back and within one week I was able to complete it; did another two titles and was able to complete them too. I am going to miss the ambiance of Iseyin.”

    “At Ebedi, I crafted Itan d’owe 2 and Ewi a loju lodi I. I am yet to decide which publishers to present them to,” Olayiwola said.

    For Obasi, the hospitality would always linger on his. “Dr Okediran and his people were not only kind to us but embraced and accepted us. I wrote without any distraction which has been a problem back home. What I came to do I achieved it: I finished the first part of the full-length novel, entitled Fatherland that I’m working on,” he said.

    Obasi added that empowerment should not be left to government alone. He urged big firms to sponsor proactive projects that would empower youths. “Corporate bodies also have a role to play in the issue of empowerment. They seem to be shying away from sponsoring writing. Instead of only promoting musical gigs, they should sponsor literary projects such as Ebedi. As they are sponsoring musicians with thousands and millions of dollars, they should also remember that creative writing has put Africa on the world map. Prof Chinua Achebe maybe dead but his works and achievements live on. Those who are connected to such projects would be remembered when the books are open,” he said.