The Nation Newspaper

Tag: Dufil Prima Foods Plc

  • Dufil introduces Indomie Relish to corporate world

    Dufil Prima Foods Plc, makers of Indomie Noodles, is prioritising corporate product sampling for its new line extension – Indomie Relish.

    To this end, the firm held an out-of-store product sampling at some corporate organisations in Lagos, Port Harcourt and Abuja, to introduce Indomie Relish Seafood Delight to its core audience, the corporate consumers.

    The targeted product sampling team visited various corporate offices such as banks, insurance offices, finance and telecommunication offices.

    The Product Manager, Indomie Relish, Ginny Tewatia, said the exercise was introduce the new Indomie Relish product to its corporate consumers, educate them about the uniqueness of the product and elicit their opinions.

    She said: “We believe that sampling is one of the best ways to help our target consumers better understand our product. Consumers are bombarded with various product messages through various mediums of communications, but until a consumer tries out a product and has their own experience, they won’t know if they like the way it tastes, smells or makes them feel.

    “And with our sampling activity in the corporate world and malls, we are receiving a very good feedback from consumers, especially for Indomie Relish Seafood Delight. Consumers admire the product and understand the true value it is offering them – convenient complete meal with rich seafood taste and protein in form of real fish chunks and powder.”

    Digital Marketing Executive of Dufil Oriola Oluwadarasimi said the sampling is a way of creating excitement around the new product line by placing a physical product in the customers’ hands.

    “This is important because considering the economic situation, many consumers are not willing to spend their money on new products without foreknowledge of its ability to meet their expected need. Hence, they rely on that trial experience to make their informed decisions.”

    Chairman of Lagos Mainland Local Government Omolola Essien, who was sampled at the local government secretariat, praised the new product. “This is a good product from Indomie. I can tell you confidently that Indomie Relish has won a new consumer and a referral partner,” she said.

    A Business Services Manager at one of the commercial banks visited, Tolu Fadipe, said: “This noodle is a complete one for me as the accompanied ingredients will save me the stress of procuring additional spices for garnishing.”

  • Indomie wins Kantar’s ‘Most Chosen Brand’ award

    Nigeria’s number one noodles brand, Indomie Instant noodles, from the stables of Dufil Prima Foods Plc, has topped Nigeria’s most chosen brands in the Kantar world panel’s Brand Footprint ranking for the year.

    Kantar Worldpanel, which has been in existence for the past 60 years, is an international company dealing in consumer knowledge and insights based on continuous consumer panels.

    Making the announcement in Lagos, the organisers of the award said Indomie came first ahead of other big brands, such as Maggi, Cowbell, Peak, Milo, klin, Golden penny, Onga and Dano in the Nigeria Top 10 category of the award.

    The organisation also ranked Indomie as eight most chosen brand in the award’s global fast-moving consumer goods (FMCG) top 50 brands category, beating 42 other global brands to cling the award.

    Receiving the award in Lagos, Dufil Prima Foods Chief Operating Officer (COO), Girish Sharma, thanked the organizers of the award, saying it was an honour to be recognised as ‘Nigeria’s Most Chosen Brand’ and promised that the firm would continue to deliver best and innovative products to her various consumers. “Coming first among other big brands is a very significant honour as this reflects Dufil’s commitment to global manufacturing best practices and world class quality control, dependability and reliability that ultimately add up to great value. Dufil will continue to deliver the best products consumers have come to know us for over the years,” Sharma said.

    In his remarks, Dufil Prima Foods Group Public Relations and Events Manager, Mr Temitope Ashiwaju, appreciated indomie’s numerous stakeholders for making the brand their number one. Ashiwaju said: “We are very delighted that Indomie emerged as Nigerian number one brand in this year’s edition of Brand Footprint. We are grateful to our numerous consumers, sales force, members of staff, the media and other stakeholders for making this possible.

    ‘’Without them, this height would not have been achieved by this great brand.

    While  we see  this rating as  appreciation  for  the  great  effort  that has gone into  building  this  brand, we think it is also a call for more  hard work on our part to  continue to make the brand a relevant one. And we are not going to fail on this. Dufil Prima Foods will continue to bring various innovations, in partnership with her numerous stakeholders, to retain the brand as best and most chosen brand in Nigeria,” Ashiwaju said.

  • Dufil acquires May & Baker Noodles factory for N775million

    In furtherance of its aim to contribute to the economy, leading noodles maker in Nigeria, Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has finally acquired three noodles production lines of May & Baker Nigeria PLC (“M&B”).

    According to the Financial Adviser/Solicitor of Dufil Prima Foods, Nnenna Ejekam, the deal comes after the Acquisition was completed following receipt of approvals from the respective Boards of Directors and shareholders of Dufil Prima Foods Plc and M&B, and the Securities and Exchange Commission.

    She revealed that the deal is worth N775million and automatically gives Dufil the ownership of M&B’s Noodles Factory in Ota, along with the equipment; and the trademark of Mimee Instant Noodles.

    The Chief Operating Officer of Dufil Prima Foods, Mr. Girish Sharma, confirmed the deal and described the acquisition of Mimee Noodles as strategic as they continue to seek more dominance of the noodles market.

  • Indomie donates lab tools to Iganmode

    Indomie donates lab tools to Iganmode

    Science education got a boost at Iganmode Grammar School, Ota in Ogun State last week with the donation of science laboratory by Dufil Prima Foods Plc, makers of Indomie Instant noodles.

    The company handed over conical flasks, beakers, skeleton, microscope and others to an excited group of teachers, pupils and their parents at the school premises last Tuesday.

    Presenting the equipment to the school on behalf of the MD/CEO, Dufil Prima Foods Plc, Mr. Deepak Singhal, the Group Public Relations and Events Manager, Mr. Tope Ashiwaju, disclosed that the gesture by the company is to complement efforts by  the government in providing necessary educational tools to enhance learning especially in the area of science and technical education.

    “We do an environmental scan; it means that we go ahead to visit some of these schools and write them and see the state of their equipment. Thereafter we decide to do an intervention. That is why half of the time probably they’ve not seen us go into private schools because we don’t want to feed the overfed.  The public schools are those that need intervention, which is why we are here,” he said.

    Ashiwaju urged the teachers to make judicious use of the equipment  to improve performance in science subjects, especially in the Senior Secondary Certificate Examination (SSCE) conducted by the West African Examinations Council (WAEC) and the National Examination Council (NECO).

    He also promised that the company would be willing to support the school in other areas.

    Vice Principal of the school in charge of administration, Mr Elijah Kehinde, said the equipment was an important addition to what the school already had.  He expects improved performance in the sciences.

    Responding on behalf of the parents, Chairman of The Parents Teachers Association (PTA),   Iganmode Grammar School, Mayor Hakeem Amodu, thanked the firm for the donation which he believed would make learning more practical.

    “If you have a laboratory and no equipment, it amounts to nothing. But when you have a laboratory with equipment, the students will learn,” he said.

    On the benefits to the pupils, Assistant Head Boy, Ebhodaghe Omoodion, said:  This is nice.  What we had in the laboratory before was not enough for the large number of pupils.  Even with this, we will need more because the school has over 5,000 pupils,” he said.

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  • INDOMIE lifts the less privileged

    As part of its Corporate Social Responsibility (CSR), Dufil Prima Foods Plc, makers of Indomie Instant Noodles, donated several cartons of its products to several less priviledge. The gesture is a way of showing love and care in the society particularly the orphans and the physically challenged.

    Making the donation on behalf of the company, the Group Public Relations and Events Manager, Dufil Prima Foods, Mr. Temitope Ashiwaju, said that the donations were a way through which the company shows love to the less privileged in the society including the orphans especially for the yuletide celebration.

    Ashiwaju revealed that the company believes so much in giving back to the society. He added that, “The visit is something we do every year and it was wonderful to see the smiles on the faces of the children when we arrived. It was also an opportunity for Indomie to spread some much-needed love and joy to these children and also identify their needs in other to help proffer solutions to some of them; these visits are hugely important for Indomie and all involved.”

    Receiving the Indomie crew, the Principal, Pacelli School for the blind and partially sighted children, Surulere, Rev Sister, Jane Onyeneri, expressed the management’s delight for the gesture and also for considering their school appropriate for the surprise visit.

    Mrs Laja Adedoyin, Founder Hearts of Gold Children Hospice also expressed her profound appreciation to the brand for coming to spend time with the children and also for the supply of products and gifts.

  • Dufil to hold 10th Indomie Heroes Award

    Dufil to hold 10th Indomie Heroes Award

    The 10th edition of the Indomie Independence Day Award (IIDA) for Heroes of Nigeria is scheduled to hold in the first week of October 2017 at the Federal Palace Hotel, Victoria Island, Lagos.

    Speaking on the Award, Head of Marketing, Dufil Prima Foods Plc, Mr. Manpreet Singh, 10 winners for the 2017 edition have emerged. “We are very excited to announce the emergence of the winners for the 10th edition of IIDA.  The winners have displayed extraordinary bravery in the different categories and will be rewarded accordingly”.

    He appreciated all the judges for taking out time from their busy schedules for the selection process. The winners emerged after a very thorough selection process carried out by credible Nigerians who constituted the panel of judges.

    The judges were, Mrs. Laja Adedoyin, the founder of Hearts of Gold Children Hospice, the first hospice in Nigeria that caters to children with physical disabilities; The Managing Director/Editor-in-Chief, New Telegraph Newspaper and President of the Nigerian Guild of Editors, Mrs. Funke Egbemode.

    Others are, Solicitor and Advocate of the Supreme Court of Nigeria and Managing Partner of Abiola Sanni & Co, Prof. Abiola Sanni; and Founder of Rise Networks, Social Entrepreneur and Human Development Expert, Mrs. Toyosi Akerele Ogunsiji. Ex-Ben TV, London, Director and social analyst, Mr. Gbola Oba; The National Director, SOS Children’s Villages Nigeria, Mr. Eghosa Erhumwunse, and MD/CEO, Rave TV & Trend FM, Mrs. Agatha Amata round up the panel.

    While receiving the list of selected winners from the judges, the Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr Tope Ashiwaju appreciated the judges for their commitment to the thorough scrutiny of all the top 24 stories pencilled down by the selection committee. Ashiwaju also thanked their partnering agency BD Consult for a seamless and hitch-free coordination.

    The statement revealed that the selection of the ten winners for the 2017 edition is to celebrate a decade of existence of the initiative. IIDA awards which has been running for 9 years, extols the exemplary accomplishments of children who have shown courage and determination in situations that ordinarily would bring fear.

    So far, the awards have impacted positively on the lives of 27 children who have demonstrated remarkable acts of bravery and courage. With the scholarship awards granted to the winners, they have been able to overcome certain constraints which may have adversely affected their educational pursuits and life goals.

    IIDA is the flagship Corporate Social Responsibility initiative of Dufil Prima Foods Plc, makers of Indomie Instant Noodles.

  • Indomie bags LCCI’s brand of the year award

    Indomie bags LCCI’s brand of the year award

    The Lagos Chamber of Commerce and Industry (LCCI) has conferred ‘Brand of The Year’ Award to Nigeria’s leading noodles brand, INDOMIE Instant noodles at the just concluded LCCI Commerce and Industry Awards 2017, which took place at the Oriental Hotel, Lagos, recently.

    The objective of the yearly Award is to recognize, promote and celebrate private and public institutions operating in Nigeria for best business practices, growth through innovations, business sustainability and positive impact on the people and society.

    Receiving the award on behalf of Indomie, Group Head, Public Relations, Dufil Prima Foods Plc, Ashiwaju Temitope, thanked the organizers of the award, saying it was an honour to be recognized as the Brand of the Year. According to him, “We are honoured as a brand to have won this prestigious award and this is to further attest to the fact that Indomie Instant Noodles is not just the leading Nigerian noodles brand but also the most preferred instant noodles in homes and everywhere noodles is consumed.”

    Ashiwaju further expressed that “Consumers remain the focus of our business and Indomie will continue to give them value for money through our innovative products which consumers have come to know us for over the years in order to meet their daily needs.”

    Presenting the award to the company, The President of the Lagos Chamber of Commerce and Industry, Dr. Mrs. Nike Akande said Indomie won the award because the brand has made significant contributions to the advancement of the Nigerian economy especially for its impact on the country’s culinary landscape and has also consistently delivered on its brand promise and quality.

    “Indomie ventured into the Nigerian market in 1988, when most brands were looking for the easiest investment points in the world and single-handedly and consistently built the massive demand in the noodles market that every other noodles brand is riding on today. The market domination Indomie is enjoying is due to hard work, innovative offerings and believe in the Nigerian entity.” She said.

    The LCCI Commerce and Industry Awards pride itself as a credible platform where winners emerge through a painstaking selection process from hundreds of entries supported by robust research and market intelligence.

    The 2017 edition is unique with the introduction of an award icon, the ‘Manilla’, which was originally used as an ornament but later adopted as a local trade currency in the 16th century as a means of exchange in Lagos and other coastal areas in West Africa.

    The award had in attendance representatives of Lagos State Governor, Senate President, Speaker of House of Representative, Representative Ooni of Ife and many other Captains of Industry and VIPs.

  • Indomie celebrates Lagos 2017 spelling bee champions

    Indomie celebrates Lagos 2017 spelling bee champions

    Dufil Prima Foods Plc, makers of Indomie instant noodles, has congratulated Miss Zoffun Bukola for becoming Lagos State’s 2017 Spelling Bee champion in the Secondary School Category.

    The 16-year-old from Awodiora Senior Secondary School, Awodi-Ora in Ajeromi Local Government Area in Lagos, made history to become the 17th winner of the competition. She came top out of the 113 finalists across the six educational districts of the state at the Spelling Bee Grand Finale which was held at Adeyemi Bero Auditorium of Lagos State Secretariat.

    Another pupil, Rosemary Ogidan of Methodist Senior High School, Badagry and Philip Daniel of Yewa Junior High School Agege emerged first and second runners-up respectively.

    Speaking at the event, the Group Managing Director, Dufil Prima Foods Plc. Mr. Deepak Singhal who was represented by the Group Public Relations and Events Manager of the company, Mr Tope Ashiwaju said, the success attained by the new Lagos State Spelling Bee champion, Miss Bukola was enviable and worth celebrating.

    He said her ability to win the competition showed that anything is achievable through hard work and diligence, he expressed the hope that many young people would be motivated and inspired by her story, to excel in their various endeavours particularly those who feel limited by their background or where they live.

    “Bukola’s sterling performance should tell our children and indeed all of us that no matter where you live or come from, with determination, you can make it.”

    Deepak also commended the Lagos State Government for working so hard to sustain the competition and improving upon it year after year. He said Indomie was proud to be associated with the competition and challenged other students to adequately prepare for next year’s Spelling Bee competition.

    In her keynote address, the Lagos State Deputy Governor, Dr Idiat Oluranti Adebule, represented by the Chairman, Lagos State House of Assembly Committee Chairman on Education, Mr Lanre Ogunyemi, said Lagos State Spelling Bee Competition was aimed at developing the innate skills of pupils and students.

    Adebule said the competition had been able to fulfil the ultimate goal of creating healthy rivalry among students as well as drawing out their intellectual capabilities. She said Lagos State government will continue to put in place the machineries that will help boost academic excellence and improve the quality of education in Lagos.

    Indomie has been the lead sponsor of Lagos State Spelling Bee since its inception in 2001 and plans to provide more support to ensure that many more young people get the opportunity to participate in the spelling competition.

  • Indomie celebrates 2017 childrens’ day in style

    Indomie celebrates 2017 childrens’ day in style

    As part of activities marking the 2017 Children’s day celebration, Indomie Fan Club (IFC); Nigeria’s largest children based fan club has organised a fun-filled children’s party for over 100,000 school children across the country and also used the event to reward winners of the Indomie ‘Show Your Talent Competition’ which started in April.

    One of this year’s celebrations held at the Apapa Amusement Park, Lagos State hosted over 10,000 thousand children from different schools in Lagos to a fanfare celebrations. Dufil Prima Foods Plc, makers of Nigeria’s number one instant noodles; Indomie gave an amazing treats to all the children present regardless of their social class as they all participated in various fun activities which include bumper car, carousel, the rockets, the pirates’ ship, the spinner, the tea cup, disco ride, and the air bicycle, all in a bid to deepen the social interactions.

    The Group Public Relations and Events Manger, Dufil Prima Foods Plc, Mr. Tope Ashiwaju speaking during the event explained that the celebration which is replicated across various parts of Nigeria has been decentralised to make it accessible to more children in the hinterland with such fun centres. According to him, “One of the reasons for this fun-filled event is because some of these kids may not have the privilege to go to such places to celebrate children’s day as some of their parents may not have the time or resources to do, so the brand is filling the gap and providing such ambience for the kids to have fun.”

    Ashiwaju added that “this annual event targets at least a hundred thousand kids over the period of the celebration days with over a thousand schools across the country. In spite of the monetary cost, the joy on the faces of the hosted children as they bond with each other is what is paramount to Indomie. A platform to bring kid together is what Indomie brand loves to do.”

    Commenting on the competition, the Coordinator of Indomie Fan’s Club, Mrs. Faith Joshua, expressed that “It was a deliberate act that the grand finale of the Indomie Fan’s club ‘Show Your Talent Competition’ which started in April simultaneously hold during the Children’s Day celebration week. The competition is one of the many ways through which the brand is engaging with kids by giving the opportunity to express their creative talents and abilities.”

    In the final stage of the competition, the top ten that qualified from all over the country battled it out for the first, second and third positions with cash prizes for the best in each region of the Indomie fan’s club nationwide. In all, the sum of one million naira was shared among the top contenders in the competition with loads of other gift items.

    Mrs. Dupe Ogunwo, a parent present at the event, expressed her gratitude to Dufil Prima Foods for putting together the exciting events for children, particularly for kids that their parents can’t afford such luxury. “The impact of this event cannot be quantified as it will go a long way to boost our children’s morale.”

    The Indomie Children’s Day celebration which started on Monday, 22nd May will end Saturday, 27th May, 2017 and will be held simultaneously in Lagos, Abuja, Akure, Abeokuta, Benin and Ibadan.

     

     

     

     

  • Indomie ‘You Like No Other’ winners get school bus

    Indomie ‘You Like No Other’ winners get school bus

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has rewarded several schools and individuals in Lagos who won in the just concluded Indomie ‘You Like No Other’ (YLNO) promotion. The Indomie YLNO promo, designed to appreciate uniqueness and hard-work saw millions of consumers and schools send Indomie wrapper entries in a bid to win prizes.

    The grand prize, a brand new deluxe school bus, was eventually won by Our Lady of Mount Camel Nursery and Primary School with many other schools and individuals winning other prizes such as: premium power generating sets; music instruments; photocopying machines; public address systems and Indomie Bukas.

    The prize presentation took place on March 27, 2017, in Lagos with winning consumers and representatives of winning schools in attendance. A total of 11 Bukas, seven power generating sets, two musical equipment, six photocopying machines, six sports kits and one public address system were presented by Indomie to the excited consumers and school representatives.

    Our Lady of Mount Camel School was declared the grand prize winner after sending the highest entry of 1,550 cut Indomie Noodles ‘You Like No Other’ caricatures. The closest to Mount Camel School was Saint Joseph School with 595 ‘You Like No Other’ caricature cut-outs.

    Speaking at the presentation event, General Manager, Indomie, Mr Girish Sharma said “This prize presentation is to officially close the Indomie YLNO promotion by handing over the school bus and gifts to the winners who participated.’’

    “Over 330,000 consumers have been rewarded in the YLNO promo and Indomie is keen on fulfilling every promise made to consumers. We thank our consumers for having faith in the brand and also for their participation,” he added.

    Also speaking at the prize presentation, Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju said: “Indomie ‘You Like No Other’ promo was used to celebrate the uniqueness in consumers of all walks of life. If you are a photographer and musician such as TY Bello; a model like Olajimoke; a rapper such as MI Abaga; a screen queen like Omotola Jalade-Ekeinde or music icon like Yemi Alade, you are unique.”

    “How unique you become is a function of your exclusivity and effort. Unique taste cannot be replicated easily which is why Indomie remains the market standard for noodles. The YLNO promo was distinct from any other promo and this made the acceptance by consumers easy. Consumers appreciated the special packs which bore a perfect caricature picture of top celebrities and highlighted their uniqueness.” Ashiwaju said.

    Representatives of Schools and individual winners at the event expressed joy and delight towards the brand for fulfilling the promise made. They explained the surmountable task they had to face to become winners of the promo, while also thanking the brand for the gifts received.

    It would be recalled that the “You Like No Other” promo which kicked-off last year October, saw different prizes worth over N600 million being won amongst which 500 consumers walked home with cash prize of N100,000 each.

    Participants were required to cut out the YLNO characters on the Indomie special pack and present a collected number of 20 different characters to win an instant Indomie carton. Those who collected up to 50 different unique characters were amongst 500 lucky consumers that received one hundred thousand Naira (100,000 Naira).