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Tag: Dufil Prima Foods

  • Firm trains educators on using technology

    Firm trains educators on using technology

    Dufil Prima Foods, makers of Indomie Instant Noodles, has trained teachers on use of technology.

    It hosted them to its 14th Annual Teachers’ Seminar, which was a reflection of its commitment to uplift and support educators.

    The event, on October 26 at Nigeria Ports Authority Sport Event Hall, Surulere, Lagos brought together over 500 teachers.

    This year’s seminar:  “Reinventing the Classroom Through Digital Literacy,” focused on equipping teachers with digital skills for today’s evolving educational terrain.

    Group Corporate Communications and Events Manager at Dufil Prima Foods, Temitope Ashiwaju, noted this year’s seminar was to encourage teachers to adopt digital tools and resources to make learning innovative and accessible.

    “We have journeyed with our teachers, recognising their dedication and looking forward to an even greater celebration next year,” he said.

    Key speakers shared insight on integrating technology into  class activities.

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     Senior IT Business Analyst and Project Manager, Obiora Ngwu and Miriam Wokocha, digital technology consultant and motivational trainer, led a  session: “Understanding the Role of Digital Literacy in Modern Education.” They demonstrated how AI and digital tools transform learning, equipping teachers with methods to increase engagement and access to resources.

    Director of Education, Co-curricular, Science & Tech Department, Education District IV at Lagos State Ministry of Education, Mrs. Onatoye Kemi, urged teachers to embrace continual learning and innovation.

    Coordinator of Indomie Fan Club, Mrs. Faith Joshua, encouraged them to carry on their work with pride and determination, as Indomie was poised to support them.

  • Dufil Prima Foods donates noodles

    Dufil Prima Foods donates noodles

    As part of its on-going efforts to combat food insecurity by supporting families worst hit by economic hardship, Dufil Prima Foods, makers of Indomie instant noodles, in partnership with the Human Rights and Grassroots Development Society, has distributed cartons of Indomie noodles were distributed to the underprivileged families in Abeokuta, Ogun State.

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    At the product distribution event, thousands of vulnerable families went home with a carton of Indomie each. Individuals present were also provided with cooked noodles to help relieve their immediate hunger. The outreach had in attendance members of the disabled community, orphans, widows, the elderly, pregnant women, and vulnerable families.

  • Raw materials for Indomie, others to be sourced from Edo

    Far-reaching reforms in land administration, tax system coupled with a favourable investment climate and an endearing support structure being spearheaded by Edo State Governor, Mr. Godwin Obaseki, have set the stage for the coming on board of Dufil Prima Foods to the oil palm scene in the state, as the company has acquired 17,954 hectares of land in the state to operate an oil palm plantation.

    The plantation, according to the management of Dufil Prima Foods, will serve as the company’s source of raw materials for its products which include Indomie Instant Noodles, Power Oil, among others.

    During a recent meeting with governor Obaseki, where the company finalised the take-off of the oil palm plantation project following the acquisition of the land, Chairman, Dufil Prima Foods, Haresh Aswani, said that the project was initiated to boost Nigeria’s economy while fulfilling the raw material requirement for the company’s backward integration programme.

    Aswani added that the project will provide raw materials for the production of Indomie Noodles, Power Oil (Vegetable Oil) and other products manufactured by the Dufil Group as well as create employment opportunities for Nigerians.

    Aswani explained that Nigeria has a great potential to increase production in the agro-allied sector through the application of improved processing methods and creation of incentives for manufacturers in the agro-allied industry sector to embark on backward integration by investing in palm plantation and sourcing their vegetable oil requirements locally.

    On his part, Governor Obaseki commended the company for indicating interest in establishing palm oil plantation and sourcing of other raw materials in  Edo State, noting that the state government is always ready for investment.

  • Indomie Noodles, Fab-5 Initiative renew partnership

    In its quest to boost development of the Nigerian child, especially in the area of sports and education among children, Dufil Prima Foods, makers of Indomie Noodles, has renewed its partnership with the Fab-5 Football Initiative.

    The Fab-5 Football Initiative, which started in 2012, is a platform designed for promoting education through sports participation at the grassroots and primary schools. It includes a mini football competition, scholarship activities and the opportunity to attend the FCB Escola Lagos mentoring programme.

    Justifying the need for the partnership, Tope Ashiwaju, PR & Events Manager, Dufil, said: “We are happy to partner the Fab-5 Initiative once again and contribute our quota to keeping our children engaged and active. What continue to endear us to the Initiative is the credibility of the organisers as well as the fusion of education and sport. At Dufil Prima, our objective is to cater to the well being of the Nigerian child, making them strong and healthy.”

  • Dangote sells noodles plants to De United for $12.26m

    Dangote sells noodles plants to De United for $12.26m

    A unit of Dangote Flour Mills, Dangote Noodles Limited, has sold two production lines to rival pasta maker, De United Foods Industries, for N3.75bn ($12.26m), the company said on yesterday.

    De United said it had signed an agreement with the firm to buy plants at its Ikorodu and Calabar factories. It will also buy stock worth N383.94m, according to a statement from the company.

    The deal comes after Dangote sold a small stake in its cement business to foreign investors in a one-off stock market deal valued at N27bn.

    The company, majority owned by Africa’s richest man, Aliko Dangote, had said it wanted to quit the noodles business to focus on flour and pasta production.

    Nigeria’s noodle market is fiercely competitive and De United, with a market share of around 70 per cent, is seeking to consolidate the sector.

    Privately-held Dangote Industries Limited, with interests in agriculture, real estate and truck assembly, bought back the flour unit it had sold to South Africa’s Tiger Brand for $1 in 2015 after it posted losses.

    Shares in Dangote Flour Mills have more than doubled so far this year after rising by 276 per cent last year. The stock price was down by 3.17 per cent on Tuesday at N9.20 naira.

    Dufil Prima Foods, the parent of De United Foods, is a privately held company set up over two decades ago, which has grown to become the largest pasta maker in West Africa.

    De United said the transaction had been approved by both companies and the regulators.

    It was learnt that De United would continue to produce noodles under the Dangote brand for two years after the acquisition.

    In July Dufil Prima Foods said it would raise N40billion in the local debt market to broaden its funding base.

  • Indomie rewards consumers in online youth engagements

    Indomie rewards consumers in online youth engagements

    Dufil Prima Foods, makers of Indomie Noodles, recently rewarded Nigerian youths on social media as it seeks more ways to interact with its teeming consumers at their passion point. The brand used the opportunity to improve on its brand equity with consumers creating several engagement platforms.

    Some of the platforms were: comedy – “Belleful Comedy Challenge” which saw over 20 consumers win mobile phones, headphones and a year’s supply of Indomie Bellefull; football fans – “Indomie on EPL Pitch Panel”, the brand gave out 353 cartons monthly to 530 EPL match winners with over 1,060 cartons already won.

    There was also the “Guess the Advert Lyrics” that enabled consumers to guess the lyrics of jingles in order to win. Thousands of young Nigerians throng the social media handle to engage with the brand by answering teasers and questions about Indomie Instant Noodles.

    Consumers were asked questions such as: “what year did Indomie open its first production factory in Nigeria?” Radio consumers also got giveaways of 8 headphones and 20 cartons on the popular programme “My wedding Radio Show” with Toke; broadcast on Cool FM Radio station.

    Winners emerged from across different cities such as: Port Harcourt, Ogun, Owerri, Ilorin, Onitsha, Uyo and Lagos. Amongst the winners were Prince Okwonso and Ben Cash, they both won Phones and a year supply of cartons of Indomie Belleful.

    Speaking after receiving his gifts Prince Okwonso thanked the brand: “I am grateful to Indomie for these gifts. Indomie is a stable food to me and my family which is why I really appreciate the one year free supply of Indomie Belleful because we will definitely enjoy it.”

    According to the Group Public Relations and Event Manager, Dufil Prima Foods, Mr. Tope Ashiwaju, “Indomie is a brand loved by Nigerians. It has been with the youths for as long as they could remember and so has a strong connection with them. Youths engaging the brand on social media confirms what is already known, which is: Indomie is the choice brand for the future leaders of Nigeria.”

    “The next generation of doctors, the next generation of lawyers and presidents had their first real taste of quality with Indomie and this is why even adults consume Nigeria’s leading noodles because quality has no category or generation.” Ashiwaju said.

    Indomie has led the noodles market since the brand was first launched in Nigeria. The brand has been synonymous with quality and has won several local and international awards for its unique standards in taste and quality.

     

  • Indomie to sample 10 million consumers nationwide in 2017

    Indomie to sample 10 million consumers nationwide in 2017

    Dufil Prima Foods, Makers of Indomie Instant Noodles, has revealed its intention to reach 10,000,000 million Nigerians in the year during its annual sampling exercise. The program will see millions of Consumers freely taste the number one brand in the noodles category across the country.

    Speaking on the free sampling program for the year, Brand Manager, Indomie Instant Noodles, Mr. Amber Yadav said: “Indomie is using this exercise to remind Consumers of how quality taste like. We know things are hard at the moment but people should always remember that there is no price tag that can justify inferiority. Noodles globally is loved by families and when you love your family you are expected to give them the very best; in the noodles market that best is Indomie.”

    Amber affirmed that the sampling exercise will include all variants (SKU’s) of Indomie Instant Noodles and this will be carried out in all geopolitical zones in the country: North-Central, North-East, North-West, South-East, South-South and South-West with special focus on key cities such as Lagos, Port Harcourt, Kano, Kaduna, Owerri, Enugu among others.

    “Indomie has remained the favourite instant noodles in homes, offices and restaurants because it thrives on getting Consumers insight and using the knowledge of Consumer preferences to improve on the brand. Last year Indomie won awards even outside the noodles category because the brand is built on the preferences of Consumer rather than marketing benefits.” Amber said.

    On his part the Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said “As a brand we do not claim to know what the Consumer wants; that would be arrogant and misleading. We are merely asking our Consumers who are the reason we are in business to guide us as we continue to produce the best noodles for their satisfaction and enjoyment. The sampling will also give the undecided Consumers a trial experience and gear them towards becoming not just Consumers but Indomie ambassadors.”

    According to Ashiwaju, the sampling programs would be strategically executed not only to serve as a feedback mechanism but to also strengthen the bond between the brand and its Consumers. In addition, the sampling will assist the brand in fine tuning its offerings more accurately to meet Consumer expectations which Ashiwaju says is regarded with the highest esteem by the world’s favourite noodles brand, Indomie.

  • Indomie reaches ‘you like no other’ N50m promo target

    Indomie reaches ‘you like no other’ N50m promo target

    Indomie Instant Noodles has announced that its “You Like No Other” promo which kicked-off in October has rewarded the projected 500 lucky cash prize winners with a total of N50m. Notwithstanding the 500 mark, consumers will continue to win lots of gift prizes in the ongoing promo.

    Speaking at the prize presentation ceremony, Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju said that the promo, which was designed to celebrate and reward consumers for their loyalty, has enjoyed an unprecedented participation from consumers across the country with hundreds of gift prize winners emerging since the promo commenced and the target of 500 consumers slated to win cash prizes worth N50m has also been reached.

    “We planned to give out prizes worth over N600m in the ‘You Like No Other’ promo, amongst whom 500 consumers are expected to walk home with a cash prize of N50m (N100,000 each).

    “As I speak to you, I am delighted to announce that in less than 2 months into the promo this sum of N50m has already been disbursed to these lucky winners. The promo, however, runs till the end of the year and we look forward to seeing more winners walk home with other gift items” he said.

    Explaining the modality of the promo, Ashiwaju noted: “Consumers are required to simply cut out the unique character in front of any Indomie special pack and once they collect any 20 different characters they win an instant indomitable carton. On the other hand, those being rewarded here today with cash prizes are those who collected up to 50 different unique characters, and we are glad to have reached these lucky 500 consumers.”

    Ashiwaju, therefore, urged consumers not to relent, as the promo which is ongoing till December seeks to celebrate the uniqueness in everyone, and it promises to reward many more consumers with gift prizes such as delicious Indomitable cartons.

  • Indomie to hold independence day award in Lagos

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles on Thursday announced the 9th edition of the Indomie Independence Day Award for Heroes of Nigeria (IIDA) initiative which will hold on Saturday, October 8, 2016 at the Federal Palace Hotel in Lagos.

    This us contained in a statement made available to newsmen, saying this year’s edition of the IIDA for Heroes of Nigeria promises to be a very exciting event, as the crème de la crème of the society including top government functionaries, captains of industries and members of Nigeria/Africa entertainment communities are expected to be in attendance to celebrate heroism and bravery of the Nigerian Child.

    According to the Group Public Relations & Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, “Our goal is to establish a platform that will continue to recognise and reward heroism and bravery in young children. This year’s edition promises to be distinctive as the award enjoys partnership with DAAR Communications and Stanbic IBTC”.
    Ashiwaju further explained that the three winners for this year’s edition were carefully selected out of the 15 finalists after a thorough assessment of the stories shortlisted in line with the set criteria for the three award categories – Intellectual, Physical and Social bravery by the respected panel of Judges for this year’s edition of the award under the distinguished chairmanship of the Executive Director of Corona Schools, Mrs. Olufunto Igun.
    Other members of the panel were: Mr. Jimi Disu, a broadcaster and resident analyst on FRONT PAGE NEWS on Classic FM, Mr. Abraham Obomeyoma Ogbodo, Editor, The Guardian newspaper, Mrs. Sarah Boulos, Chief Executive Officer/Founder, the Society for the Performing Arts in Nigeria (SPAN), Dr. Yemi Oke, a Senior Lecturer at the Faculty of Law, University of Lagos, Mrs. Ngozi Igbokwe, Founder and Executive Director, Bales of Mercy Orphanage Home and Mr. Taiwo Akinlami, a social empowerment advocate and child protection specialist.

    Commenting after the conclusion of the selection process, the Chairman of the 2016 panel, Mrs. Olufunto Igun, said: “It is indeed a great privilege to be a member of this Judges panel. I must confess that IIDA is such a laudable initiative that will continue to impact the lives of children positively.”

    The IIDA award which has been running for nine years, extols the exemplary accomplishments of children who have shown courage and determination in situations that ordinarily would bring fear. The 2016 edition of the award is supported by Daar Communications and Stanbic IBTC Bank.

    The support from Daar Communication provides IIDA with the opportunity to utilise DAAR Communications Plc platforms – RAYPOWER, AIT and FAAJI FM for guest appearances, news coverage and advert spot bookings.

    The three lucky winners of the three award categories – Intellectual, Physical and Social bravery for this year’s edition of the award are expected to win the sum of N1,000,000.00 worth of scholarship each. The three winners for this year will bring to 27, the total number of awardees that have benefited from this initiative.

  • Indomie: Dufil to sample eight million consumers

    Dufil Prima Foods Plc, makers of Indomie instant noodles in Nigeria has disclosed its intention to sample over eight million consumers nationwide in 2016.

    This is part of the company’s efforts to continually ensure objective consumer feedback and satisfaction.

    Speaking on the development, the Brand Manager, Indomie, Mr. Amber Yadav stated that the major reasons behind the projected sampling exercise is to create excitement and increase emotional connection between the brand and its consumers.

    Amber affirmed that the sampling exercise will include all variants of Indomie and this will be carried-out in all geopolitical zones in the country namely: North-Central, North-East, North-West, South-East, South-South and South-West, with special focus on key cities across the regions.

    “Sampling our consumers is important to us because it affords us the opportunity to have an idea of their preference, which no other medium can provide.

    “The feedback generated from the sampling exercise will assist in improving our product development process,” he said.

    Also speaking on the sampling exercise, the Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said: “Sampling is a sure way of converting prospective consumers into brand loyalists. This will also give them the opportunity to experience the brand firsthand.

    “The sampling will give the undecided consumers a trial experience which would gear them towards becoming our consumers.”

    The sampling exercise, according to Ashiwaju, would be strategically executed not only to serve as a feedback mechanism, but to further strengthen the bond between the brand and its consumers.

    In addition, it would assist the brand in aligning its offerings more accurately in meeting consumer’s’ expectation.
    He also revealed that several CSR and consumer engagement activities are billed for this year in order to ensure maximum consumers’ satisfaction and engagement.

    “Dufil Prima Foods Plc. prides itself, in embarking on initiatives that enable us to give back to society. This is because we cherish our loyal consumers, as our existence is based on their continuous patronage.

    “These various activities are conducted every year with new additions this year as a way of saying ‘thank you’ to consumers for their unflinching support,” he said. (more…)