The Nation Newspaper

Tag: Dufil Prima Foods

  • Dufil’s search for next Heroes begins

    Dufil’s search for next Heroes begins

    Dufil Prima Foods Plc, makers of Indomie Noodles, has begun the seventh edition of the Indomie Independence Day Award for Heroes of Nigeria (IIDA) where three new heroic children are expected to emerge.

    The award is the corporate social responsibility initiative of Dufil Its Head of Marketing, Manpreet Singh, at a press conference said: “Our motivation rests firmly on the fact that a lot of kids are out there who do the extraordinary day by day, yet are unsung heroes who have never been celebrated, that is why Dufil has resolved that every year we would not relent in our search all around Nigeria for children who have performed unique acts of bravery/heroism, worthy of celebration.”

    The Public Relations and Events Manager, Dufil Prima Foods, Mr. Tope Ashiwaju, said the last six editions were immensely successful, attracting strong commendations from various quarters across the nation.

    “Spurred by these remarkable successes and the lives we have touched who have continued to be role models to other kids, Dufil is now more than motivated to make this 7th edition which is a unique number, an even more memorable one for all.”

    Ashiwaju said: “In reinforcing our brands commitment to corporate social responsibilities, Dufil feels that it is very important to help ensure that kids are set in the right direction very early in their lives. The award has so far recorded huge success in the last six editions producing a total of 18 winners in all who have been rewarded with scholarship prizes ranging from N1,000,000, N750,000 and 500,000 for the first, second and third winners respectively.”

  • Noodles Market :Indomie pioneers 450g pack

    Noodles Market :Indomie pioneers 450g pack

    Premium noodles brand, Indomie Instant Noodles, has introduced into the market its 450gram Chicken Family Pack.

    The new variant, said to be a landmark achievement in global noodle circles according to the company is part of its efforts to cater for the growing needs of the family and easing the hassle associated with purchasing multiple packs for meals on the home front.

    “As far as the global culinary landscape is concerned, Indomie has recorded a major breakthrough with the launch of our new Family Pack,” said Mr. Deepak Singhal, CEO, Dufil Prima Foods Plc, manufacturer of the product.

    “We deemed it necessary to say a big thank you to the family unit which has been largely responsible for our growing sales volume over the years, and the 450 gram pack was the best way we felt we could achieve that.”

    Singhal, who said the new Indomie variant was not only sizable but packed with enough spice designed to suit the taste buds of parents and kiddies alike, added that it was pocket-friendly and would therefore be easily accessible to varying consumer classes in the market.

    “ This, no doubt, is a feat no other noodles company in the world can lay claim to, as Dufil Prima Foods can now be said to have effectively taken center stage in the global culinary landscape. After all, the new 450g will cater to not just the taste but also the pockets of all consumer classes in the market.

    “With all this and more, it is no surprise that consumers view Indomie as the noodles brand of choice which constantly prioritises and guarantees their satisfaction at all times, as captured in its evolving strategies over the years,” Singhal reasoned.

    The new 450gram Indomie pack is joining a wide array of other variants previously launched by Dufil Prima Foods, including Indomie Chicken flavour, Onion Chicken flavour, Pepper Chicken and Oriental Fried Noodles.

    “These variants have done incredibly well in the market, laying claim to a strong level of acceptance among consumers in Nigeria’s burgeoning noodles industry,” Tope Ashiwaju, PR/Events Manager, Dufil Prima Foods Plc said.

    “Our surveys over the years have shown there is a skyrocketing demand for Indomie, which explains why our 450gram pack is riding on the back of our 210gram Hungry Man Pack and 120gram Super Pack. Little wonder Indomie is the only noodles brand in Nigeria with the Superbrand status, which it bagged after being voted one of Nigeria’s strongest brands in recognition of its market leadership status,” he added.

    Ashiwaju assured consumers that with the new 450 gram pack berthing in the market, they are set to enjoy more value for their money and a deeper bond when they sit to eat the new enriched 450g family pack.