The Nation Newspaper

Tag: Fashion

  • ‘How I moved from banking to fashion designing’

    Adetokunbo Amosu is a creative entrepreneur within the fashion industry. With experiences in corporate Nigeria spanning stockbroking, insurance, marketing and direct retail, she runs the day to day affairs at Reniques Dezigns Limited. She is also a partner with the BizMobile learning Solutions. In this interview with Yetunde Oladeinde, she talks about how she honed her expertise in inventory management, sourcing, procurement, collection assembly, visual merchandising and scaling businesses. Excerpts:

    Let’s talk about your first job?

    I used to be a broker and then I had fashion dreams like all of us. I had always had something from the creative. I studied Banking and Finance. I decided that I would do fashion but I had to look for somewhere to learn. These days, I am not sure where the passion is because the books must balance now.

    But then, I knew that I wanted to do something different. I had an eye for details. If a graphic designer is here, he will probably be seeing colours, the cut of the dress and how it contrasts. That has always been me. I went to study, I had learnt majorly right after service year .I lived all my life in Ekiti and I did not want to go back to the civil service. So, I went to Ibadan, where my friend, who was newly married, stayed and I wanted to make myself useful. I did a certification course on weekdays and learnt to sew on weekends. It sounded perfect and then the job came and I became a stock broker. When I wanted to go back, I knew I needed more than what I had learnt. So, I went to the export school, at the National Export Promotion Council. They are affiliated to several garment industries and I was learning somewhere in Ikoyi.

    All of what I learnt was majorly bulk and when everyone is thinking of making one piece , I think about making 100 and how to turnover on that. I put in my resignation shortly before the recession, just before the market crashed. Maybe at that time, I did not want to be called a tailor and everybody thought I was making a mistake. My boss, colleagues and everyone. I started my bridal store and we were at it. I was getting customers in bits and pieces but it wasn’t adding up.

    I wanted more and I struggled at it, tried to get a liquid line and did so many other things by the side. It did not look like the luxury line that I was trying to sell. I sold for a while and in 2011, two years after I had a store in Ogudu and said maybe it is not working.

    I closed the store and decided to go and learn properly because there is the business side of fashion which is what I am expert at now. At the time, I had my eyes set on a fashion bride, that I could work with and gather more knowledge as regards this arm of business that seems to be not about talent. I was told that if I had to work with Nike Ogunlesi, you had to be a performer.

    Our head of team, then said if I could deliver the next event, she would make me her mentee. Part of what would get you into that place would be to be a performer. It was an annual symposium for grassroots designers and because I had always done some volunteering in the fashion space, I was a natural publicist. We did the next event and she credited it to me and that was how I went to work with Ruff and Tumble.

    What was the experience like?

    It remains till date the most strenuous, it was hard work and it was 14 months and it turned out to be the best 14 months of my life. I came out of that experience knowledgeable, not knowing that I had gathered that much. I came out more resilient, with more clarity. It was as if someone took me on a helicopter view to see the fashion industry that I wanted to play in. Procurement, outsourcing, inventory management were some of the things that I learnt while at Ruff and Tumble. What happened was that I built my store and I saved it. It is a chain kiddie’s retail store.

    Then we had seven stores but now there are about 20 stores. The mall was just opening and even though I was employed, ownership was infused into everybody. It is about the people working. At the time, I didn’t know I was learning, it was just hard, wearing T-shirts for someone that had owned a brand before.

    A lot of people who didn’t have vision asked me what became of my company .For me, it was a proper learning process and these days  I tell everyone who cares to know, that maybe that is what every aspiring entrepreneur should do. I go through the trenches and come out better. One of the things that I do well now is building structure. I went to learn there and I was team lead. When I came out, I wish I could say that I was the star performer but that wasn’t the case. There were things that I was really bad at, like report writing but there were things that I was good at. I always knew that I could sell, that brand enabled my selling skills. In fourteen months, we had two high seasons, I made N88 million. I didn’t make it alone; I made it with my team. I wasn’t the highest and I probably wasn’t the lowest too.

    What that reinforced for me was that I could sell. Part of my mistakes also is that thinking, that when you are an employee you tell yourself that I did that. Even though, I sold Mrs. Ogunlesi kept my sales channel open. Everybody in head office was working for me and for us, as it were. My content writers were writing, my business developers were developing, marketers were marketing. Everything that needed to be done was done and when you walk into the store as a customer, it is the cumulative investment that you see. So, it was easy for me to replicate this at Reniques designs Limited. We also have Reniques Occasions.

    What happened immediately after that?

    Armed with the knowledge I came back to work for myself with more clarity. I still wanted occasional wears but I discovered that the one business model wasn’t going to work for me. As a bride, if you like me and you are convinced you buy from me, you can tell your sister or your friend who probably has another person. So, it is a fairy tale experience. So, I wanted to deal with the whole bridal crew and I began to infuse things. There was the brides’ maid party, the train and the aso ebi line. This was how I got affiliated to a luxury fabric company, Ayanski Limited. We are therefore a fashion support to manufacturing company. I started with them in 2013 and we are an occasion wear company. We do wears and accessories. Our main customers are businesses as against the retail experience. We have positioned the brand to solve the problems of fashion designers. Apart from the training arm, there is also the fact that I do a lot around fashion volunteering advocacy. There are made designers, upcoming designers and there are bodies that have position themselves to link them together. What me tell the made designers is would you like to pull up this struggling ones. So, I was an integral part of an organisation called the business side of fashion. We had symposiums. Mentors series and I met a lot of designers in the process. That was where I knew that they had issues as little as where to source fabrics, sorting zips to staffing and hiring. So, I came in here and was latching onto the bigger brands in the value chain and sorting things. Just like my Ruff and Tumble experience, I learnt a whole lot here. So, I am not there trying to go to China or Dubai. So, I positioned myself to outsourcing materials and I got to the point of me realising that I wasn’t meant to be a designer.

    I found out that I loved to sell and be in the fashion value chain. I have over the years acquired several skills through the AEP programme at FATE Foundation, the National Export Promotion council /AGOA Bulk Apparel Manufacturing training and recently completed advanced training in Leadership at Daystar Leadership Academy.I was also one of the 1,200 exceptional women who won the Federal Government Youth with  Innovation grant for young women entrepreneurs in the 2nd run of the program tagged YouWin Women.

     

  • 8 out of 10 Nigerian women wear wigs – Survey

    No fewer than eight out of ten Nigerian women wear wigs as part of their fashion items for their day-to-day activities, a survey by the News Agency of Nigeria reveals.

    The study, conducted on 1, 100 urban and suburban women from Abuja, Lagos and Port Harcourt, showed that 81.8 percent of respondents own wigs and prefer them to sew-in weaves.

    showing statistics of women who wear wigs

    While a sew-in is a weave sown onto the wearer’s hair, a wig is a head covering made from human hair, animal hair, or synthetic fiber.

    The lace front wig is fast becoming a favourite, replacing the weft wig. The illusion of hair growing from the scalp is the feature that makes this wig the most preferred.

    The survey also showed that 54.5 percent of them own between 1 to 3 wigs and the remaining 45.5 percent owned up to six or more wigs for rotation purposes.

    Chart showing number of wigs respondents own

    Explaining their preferences, the women told NAN that convenience, ease of use and cost-effectiveness were the major reasons they preferred wigs to sew-in weaves.

    Bolaji Osofisan said, “Its super comfy because I can take it in and out at ease. It is durable because I can reuse over and over after a wash. It is trendy, doesn’t smell and my hair gets to breath daily.”

    Similarly, Akpezi Ikede stated it was easy to take out and style by oneself thereby reducing frequent salon visits and saving cost.

    However, the 18.2 percent who preferred sew-in weaves to wigs told NAN that they were more customisable to fit the head and not as heavy as some wigs.

    Read Also:‘New wigs’ reward is in heaven’

    Some others added that they were afraid of the wig falling off and that the cost of wigs keep rising everyday making it difficult to keep up with.

    NAN gathered that prices of wigs start from N15, 000 to as high as N500, 000 depending on the quality of human hair used and the illusion of the lace front.

    Commenting on the wig trend, celebrity hairstylist, Ada Kanu of Dugykay hair said, “Wigs are trending now because of the weather and the fact that it is an alternative to sew-ins.

    “They are time-saving, very convenient to wear and can change one’s look in seconds. I would advise clients to go for convenience – either sew-ins or wigs.

    “Hairstyle should be about what best suits you and how comfortable you feel wearing it,” she said.

  • Rainy season fashion: How to look chic

    Rainy season fashion: How to look chic

    The rainy days are here again in many parts of the country, and it is usually a very cold period of the year. But do not let the downpour send your fashion into a tailspin! Covering up most part of your body is what you need to do in this cold season. And no other piece of wear does this well than the sweater. And when you are thinking in terms of the sweater to wear, it doesn’t have to be the normal, swollen pullover or close fitting knotted jackets with or without sleeves. You can combine a good jacket and a stylish sweater with either skirt or trousers under. Go for long fitted hand length tops. Search through your wardrobe, you will certainly get some few things to work on. That way, you won’t have to look dull. Gone are the days of wearing sweaters on formal wear. Some sweaters are now being worn as main wear.

    There are some lovely fitted sweaters that can be worn as tops on skirts, trousers, even under suits. And these can be worn by both sexes. Men too are not left out. Brighten up with stylish turtleneck and v-neck sweaters. Remember, the most important thing is that you must make a fashion statement despite the showery spell. You do not have to look dull.

  • I only wash once a month, says Westwood, British designer

    I only wash once a month, says Westwood, British designer

    Vivienne Westwood, 76, British Fashion designer says not washing too much is her secret to staying young.

    The businesswoman and Environmentalist is largely responsible for bringing modern punk and new wave fashions into the mainstream.

    Westwood, who is an example of a modern day female impresario, says achieving eternal youth may not be as difficult as one imagines.

    She said she had a bath only once a week when reporters asked her about her youthful appearance while she watched her husband, Andreas Kronthaler’s show at Paris Fashion Week, according to vogue.com.

    “Don’t wash too much,” Westwood smiled and said.

    Kronthaler interjected: “She only takes a bath every week. That’s why she looks so radiant … I only wash once a month.”

    Westwood, who has campaigned against the meat industry depleting water supplies, previously said, “I just wash my bits and rush out in the morning and more often than not get in the bath after Andreas.’’ (NAN)

  • Sandra Odige, others for business of fashion seminar

    Sandra Odige, others for business of fashion seminar

    As its way of tackling the rising level of unemployment, fashion entrepreneur and fashion stylist, Jane Michael and a host of others have put together a fashion seminar tagged Building A Successful Career In Fashion; Secret From The Experts.

    The seminar, which is scheduled on hold on October 5 at the Oriental Hotel, Lagos, will be witnessed the crème de le crème in the fashion world.

    Speakers who will be impacting in the lives of the aspiring fahion entrepreneurs  are Jane Micheal Ekanem, Sandra Odige (Editor-in-Chief of one of the nation’s foremost La Mode Publication), Lola Emeruwa Taiwo (founder and CEO of LE Retailer), as well as Olamide Olarewaju (Brand Strategist, PR Expert and journalist).

    According to the organizers, the programme is to encourage and offer young talented ones the opportunity to learn the basic foundation of building a fashion brand and earning a sustainable living; and the careers that are available in the fashion industry.

    The event is held in conjunction with Blue Pearl Services International, Organizers of African Fashion and Design Week.

  • Hey! Stop that fashion blunder

    Hey! Stop that fashion blunder

    Looking good is good business! A typical lady loves to be complimented and appreciated for her looks, and most especially her fashion sense, however, a lot of ladies in the process of dressing up are fond of making too many fashion blunders which is a total eyesore.

    Of a truth, a well-thought out and planned fashion style makes you unique and sexy, however, going to extremes just to prove a point makes it a NO.

    Generally, guys feel uncomfortable when their ladies are not dressed appropriately and fit for an occasion. My sister, it’s so not cool when you dress up and your bra straps are dropping off like a leave that fell off from its branch or your pant colour showing like a bulb light covered with a white handkerchief…trust me the guy will be so turned off.

    Are you not tired of being jeered at on the road for one or two silly but avoidable fashion mistakes? If you are not, I’m tired of seeing blunders that are bad enough to make me go blind.

    Check out these simple tips to prevent you from making those blunders.

    1. Underwears

    Underwear
    Underwear

    Don’t wear see-through leggings and hot pink or shouty yellow underwears. Surely it will always be obvious, but even if you are 100% certain that your leggings aren’t too obvious, don’t wear that faded pants in your closet with your tightest pair and a shirt that doesn’t cover things up.

    If you so badly want to rock your leggings do well to put on an underwear that won’t show through your leggings.

    For a bra, do not put on a regular bra with a top that doesn’t cover so much; this gives you an incomposed look, for example, tops like a racerback, tank top or a funky backless top. It drifts peoples attention away from how hot that top looks rather they see more of your bra straps.

    If you are so much in love with backless tops and racerbacks , then, go with a backless bra or a raceback bra.

    2. High heels

    high heels
    high heels

    Putting on heels either gives you a corporate look, professional look or classic look. Whichever look you are in for, ensure that the heels you are rocking are perfect match for the clothes you are putting on.

    When shopping for heels do not buy heels that are uncomfortable for you or are too tight. Wearing an uncomfortable heel could spoil your day, give you less of the confidence you want and cause terrible pain in your ankle region.

    Do buy a comfortable lower heel that make your legs look rocking and gives more sexiness to your legs. Sacrifice some inches to be comfortable and look confident.

    3. Clothes that are too small

    small clothes
    small clothes

    While shopping for clothes, ensure you go for the right size. Don’t buy a shirt that is too small and shows off all your insecurities. Instead go for your right body size that covers those insecurities but still make you look awesome.

    Stop hoarding those clothes that no longer fit you. You could choose to sow them as a seed into someone’s life. But if you are the type that doesn’t give, you could keep them and use them to motivate yourself if you want to shed off some weights.

    4. Crop tops and low-rise jeans

    Crop tops and low-rise jeans

    Right from the era of crop tops, this has been a constant mistake. We know you have a wonderful body but showing off those hairs on your tummy could be disgusting at some point. Why put on a crop top with a low -rise jean when there is high waisted jean?

    The right combo for a crop top is a high waisted jean. So whenever that idea of putting on a low waisted jeans with a crop top comes up all in the name of showing off some skin shake it off your head and throw it into the refuse bin. Low-rise jeans look great with flowy, or at least longer, tops.

    5. Colour contrast

    Colour contrast
    Colour contrast

    Putting on a red top on a red trouser or skirt is not always a good idea.

    The best way of dressing is contrasting your colours. Contrast colours really look good and gives each of the colour an avenue to pop.

    Playing on colours could be a fun thing while dressing but don’t go overboard.

    Monochrome is a look best left to the runways, but if you decide to rock a monochrome, be sure to rock it stylishly!

    I consider all these tips to be simple tips that one could easily learn. Remember while shopping, shop wisely. Shop like one who wants to dress like a lady, not just an ordinary lady but a lady with class.

  • Fashion entrepreneur explores Ghana’s market

    Fashion entrepreneur explores Ghana’s market

    Fashion business is highly competitive. Only those with creative skills can survive. Hope Okoronkwo has taken his expertise to Ghana. DANIEL ESSIET reports

    Hope Okoronkwo is the chief executive, L’insoumis Ghana Limited, a men’s wear retail business in Accra, Ghana.

    His business provides a selected mix of stylish dress shirts and shoes that appeal to business executives and working professionals in Ghana.

    As a young man living and working in New York, Okoronkwo knew that style mattered. He was a regular shopper in Soho and on Fifth Avenue, his favourite stores were Express, Club Monaco, and Kenneth Cole, all in the United States.

    He said: “Having lived in New York for most of my working life, I was imbued with the importance of having a unique sense of style. I was a regular shopper in Soho and on Fifth Avenue; my favourite stores being Express, Club Monaco, and Kenneth Cole. Yet, after moving to Africa seven years ago, I realised that the fashion industry on the continent was broken. Low-cost production centres outside the continent were pushing sub-par products on the African consumer, facilitated by South African clothing chains and franchises of global brands, and spurred on by the rapidly expanding shopping malls serving a growing middle class.”

    Now, the 40-year-old Okoronkwo  dedicated to bring the concept to Accra. He has built an online presence, a supply chain, and a logistics partnership for his e-commerce business.

    On how long he has been in the business, he  said: “I have been in business for the past one and a half years, though in the first six months, I was engaged in market research and business formation activities.’’

    He started the  business with $15,000 as capital, but the business is growing.

    “The business is still in the early stages of customer acquisition and distribution channel development so any additional valuation of the business is premature until customer traction is firmly established,” he said.

    According to Okoronkwo,  L’insoumis is a direct-to-consumer contemporary men’s wear brand that utilises internationally-sourced materials and international best practices in garment- and footwear-making to give working professionals and business executives a select range of stylish, well-constructed, and durable shirts and shoes that are great-fitting as an alternative to poorly made, though inexpensive, imports available on the market.

    Since arriving Accra early last year, Okoronkwo has worked on finding the right foreign and local partners to bring his vision to reality. The key elements of his approach have been building strong partnerships and having quality work done. To date, he has worked with Ghanaian, Canadian, American, and Indian companies.

    He hopes to expand  to other major West African cities through agreements with sales agents in select cities, such as  Abidjan, Lome, Abuja, Lagos, among others and subsequently, to the United States (U.S.) and the United Kingdom (U.K.).

    Over the past seven years, he has lived in Ghana, Rwanda and Zambia. He has worked in various industries, from fintech to agriculture, with a stint in financial advisory, and now a first-time entrepreneur.

    “Our business has, so far, signed an agreement with a sales agent in Nigeria whose primary role is to develop partnerships with e-commerce companies/retail stores in Lagos so that our products can be sold to middle-class consumers. We are on the lookout for other prospective sales agents in Ghana, our home market, to perform a similar role in Accra and Tema. We anticipate more agreements being signed with sales agents in major West African cities in future,”Okoronkwo said.

    For young entrepreneurs, he said: “My advice for young entrepreneurs is that they should seek out the right partners, whether foreign or local, that can help their business grow. For my business, the partnerships we’ve formed have been invaluable in getting us to this point and I’m certain that they’ll prove even more valuable in future. Also, having a sound board for your ideas that is, advisors, both formal and informal, is crucial for giving you perspective and keeping you grounded when making large or small decisions that can impact the future profitability of your business.”

  • Fashion is my passion, says Onafuye

    Fashion is my passion, says Onafuye

    Creative Director of Olajiji Cordwainer Couturier, Olatunji Onafuye, has said that Nigerian designers have what it takes to compete internationally.

    The fashion entrepreneur, who has clothed the likes of Vector, Chidinma, Aki and Dayo Adeyeye, stated that he had received few mails about partnership from foreign investors and met with an Italian designer who was ready to invest in Made-in-Nigeria products.

    “I began by styling myself and that is because if you have a brand and you really want to push it far, you have to start by wearing your product and it will attract customers. My late dad also brought a pair of shoes from me,” Onafuye recounts.

    Coming from a background where one had to dress the way you one to be addressed helped him to grow. Growing up in such an environment, he insists, has made him to be conscious of what he wears at all times.

    “Fashion is a passion for me, I love to look nice and make people look nice as well. But I plan to venture into other businesses as we grow along, he stated”

    He adds that passion is not enough to make one successful. According to him, working hard and making all efforts to improve himself are essentials in his rise in fashion. He says he will never stop researching and coming up with new designs.

    Olajiji, however, laments that consistency and non-availability of fabrics when there are out of stock is a major problem in the fashion industry. He accepts that they can do little or nothing about that.

    He also explains his brand name. “Olajiji is a native name from the western part of Nigeria while Cordwainer is simply a craftsman that makes footwear and Couturier is a stylist that makes and designs clothes to specification,” he said.

  • Following fashion blindly

    A northern lady would not put out her nu-nu jugs for all to see

    The ‘printers devil’ had pounced on a previous version of this piece – please enjoy this one now: walking down a busy New York street one chilly autumn day one time, wrapped up in my jacket like all the other people around me, a gust of wind forced me to put my face down because the wind felt as if it could easily freeze my eyes!
    Shortly though, I lifted my head to see where I was going, and could not believe my eyes at what I saw ahead of me. A tall rangy man was standing at a vantage point at a junction beyond where CNN is. He was dressed in nice cowboy boots and hat. And jockey pants. Nothing else. I was shocked at two levels; he was so scantily clad! And in that nippy weather.

    Well, he was being guarded by a benign looking black police officer. If the skin-show cowboy was tall, the policeman by him was a giant, standing at well over six feet tall. Slim and stately, the officer was dashing in his uniform,(The reason rodeoman had a police ‘escort’ is that nudity is a felony out there so they had to have someone keep an eye on him;lest he would have wanted to pull down his drawers; it was about ‘crime’ prevention!).
    I was actually almost upon the cowboy when I saw him, and when I got right up to him, I said to him – Go Get some Clothes On.
    Cowboy was completely shocked. His eyes widened like saucers. And then cowboy, whose cheeks were already pink because of the weather, turned bright red in the face.

    The police officer gave me a broad smile. You Tell Him – he said to me, making cowboy turn even redder.
    I can only guess that was the end of the body-show that day.
    Come back now to a cool evening stroll right in the estate where I live (the Deputy Governor and the Governor’s brother live here, amongst others).
    Walking in my direction were two ladies (although calling one of them a lady is a little hard to do). For the purposes of this story, I shall name her Lady J. Lady J was tall fair and elegant, but what she was wearing was unbelievable! She had on a very stretchy orange dress, very very clingy and it stopped just short of … ahem. Hmm.
    The effect was that with each step she took, I quivered with fear – what if her barely there dress should ride even a hairsbreadth higher, what if she lost her step and had to increase her stride – good grief! It was terrifying. But she just walked along, jistin gun concernedly with her friend who had a different and look from Lady J, hers was intimidating. She was tall too, but heavyset, and was wearing baggy combatant shorts and a T-shirt. She is one of these androgynous type women that look more like men with their short cropped hair and general look – I suppose you know the type. When they got alongside where I was, I did what was the only good thing to do, to save humanity.
    I smiled very brightly at Lady J, and said Hi. They turned and looked at me (no greeting). I started sweating even though there was no sun.
    Ermm, I said, (nervously). Emm your dress is err aa… aaa – a little sssh – short for you.
    HUH – she snorted loudly, instantly I began to calculate how many weeks I would have to spend in hospital if the two of them set on me that moment.
    Huh – she queried again, looking at me like I was an ant, while I stood wringing my hands and praying silently to my Creator.
    I, I, I, said, that your dress is a little bit short there emm mmm. As I finished my sentence, I looked awayfrom her murderous glare and glanced at the road behind her; where I would have long reached; if I had only kept my mouth…
    HaHa- A loud chuckle rang out. I looked at her again – but it was her friend who spoke.
    Eh-heh. I’ve been telling her too.
    I’ve told her.
    I just couldn’t believe my ears. Or my luck. I rocked from one foot to the other, gave them both a cheesy smile then dropped my poor hunched shoulders and proceeded along, a silent goodbye on my tongue and a thank you to my maker, for my deliverance.
    My goodness, those ladies could have ‘shown’ me just then, I thought. But then, lets face it, it’s worrisome what some ladies wear, right out in public.
    Upon all that the churches and educational institutions have been talking shouting and crying!
    I will admit indecent exposure has remarkably reduced over the past few years, but it is still with us, it is still disgracing us and I believe that just the way it sprang up, it can also be rooted right out of our society and sanity can return.
    Just pick up your Sunday Sun and your eyes will be assaulted at what is displayed there; the week’s worst.
    Big cities, small localities, there are always some young ladies out on the streets, putting out what is NOT for the streets.
    I’m talking about in shops, eateries, highways, byways –everywhere you go, it’s a menace all its own.
    I remember one day at the airport when a group of us were travelling out on a chartered flight. We were only two ladies on that trip whenone other lady who definitely should know better came by. Something dropped from her, and she bent to pick it up. The sight she gave us was enough to throw all of us into a one minute horrified silence,I will spare you details!
    After she had picked it and passed, and with the shame just settling on my face and that of the other lady in our group – our male colleagues turned and pounced on us!
    You see – See what your fellow woman is wearing. Just imagine, etc. They carpeted us thoroughly, and we were unable to say a word.
    Ladies, Ladies – your underwear is NOT your outerwear.
    Your bra should not be on the road – the contests are NOT for our eyes!!!
    Flimsy transparent clothes are a NO – NO, methinks not even in your own living room.
    The southerners, young and not so young ladies, this is for you, particularly. A northern girl would not put out her nu-nu jugs for all to see. Following fashion blindly should not make others go blind!
    Finally, if the motivation is simply to follow the dictates of fashion, then those exposing their sensitive parts are completely off the mark.
    Vogue UK, the December 2015 issue declared that Showing Cleavage Is No Longer Fashionable.

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  • Heineken funds Lagos Fashion, Design Week

    Heineken funds Lagos Fashion, Design Week

    The Heineken Lagos Fashion and Design Week (Heineken LFDW) has held its inaugural Autumn/Winter (AW17) presentations with premium beer brand, Heineken, deepening its role as sponsor of the globally-acclaimed fashion event.

    At an exclusive party to launch the event, Senior Brand Manager, Heineken, Ngozi Nkwoji, said: “Heineken, as a premium brand, seeks to bring premium experiences to its consumers. Using the LFDW platform, Heineken has created more awareness about Nigerian fashion and its commercial possibilities.”

    Nkwoji further noted that Heineken has successfully showcased the growing number of talents within the fashion industry while promoting fashion-related commerce, hence reaffirming Heineken’s continued support for the thriving sector. She further affirmed that Heineken LFDW AW17 will set an unprecedented standard in African fashion and design industry.

    Heineken LFDW AW17 presentations, a three-day event, saw top Nigerian designers exhibit their designs in an installation format.

    The AW17 presentation is aimed at bringing Heineken LFDW in line with the global fashion calendar while giving fashion designers an opportunity to showcase their work.