An Indigenous firm, Bvndle, has launched a data-driven loyalty platform to help businesses thrive and maximise value for Nigerians.
By harnessing sophisticated data analysis and leveraging a vast network of partners including financial institutions like UBA, Piggyvest, VFD Microfinance Bank, AXA Mansard, and Aura by Transcorp, Bvndle aims to assist Nigerians in navigating the prevailing economic challenges and inflationary pressures that have reduced consumer spending.
Kemi Balogun, Managing Director of Bvndle, explained that the platform offers a unique approach to customer loyalty, rewarding customers for their everyday spending while providing businesses with the tools they need to build lasting relationships.
Speaking at a briefing in Lagos to unveil the programme, Balogun said the customer engagement and loyalty platform will redefine how Nigerians experience rewards and loyalty programmes.
Designed with the modern consumer at its core, Bvndle, she said will address the frustrations often associated with traditional loyalty programmes delivering meaningful rewards and personalised experiences that will make every Naira count.
Through Bvndle, Balogun said customers would earn rewards by simply engaging in their everyday activities – shopping, dining, or utilizing services from its extensive network of partners.
These earned rewards, Balogun said, will unlock curated benefits, ranging from exclusive discounts and special offers to unforgettable experiences and products.
He said: “Bvndle is like getting free money to spend on things you already buy. The more you use Bvndle, the more rewards you get. It is that easy. We understand customers’ frustration when loyalty programs fail to deliver on their promises. That is why we created Bvndle – a platform that puts the customer first, offering genuine rewards and a seamless experience that makes loyalty rewarding.
“The platform is more than transforming the customer experience. It empowers businesses and equips them with robust, intuitive solutions to understand, engage, and incentivise their customers.
“Businesses can use our gamification rules engine to reward specific actions and behaviours, fostering a deeper connection with their customers and driving brand loyalty.”
Also, speaking, the Head of Marketing and Corporate Communications, at Bvndle, Ikechukwu Nwaguru described the platform’s value proposition for businesses as game-changing.
He said: “As the economic landscape becomes more competitive, businesses must look beyond generic loyalty programs and seek solutions that provide the tools to cultivate lasting customer relationships.
“This is where Bvndle comes in. Partnerships with organisations like UBA, Piggyvest, VFD Microfinance Bank, AXA Mansard, and Aura by Transcorp highlight Bvndle’s commitment to innovative solutions that drive business growth and foster customer loyalty.”
He said The Yard, an exclusive event happening on June 29th and 30th, will showcase the full spectrum of Bundles offerings. Attendees, he said will have the opportunity to immerse themselves in the Bvndle’s experience and discover how the platform and its partners are giving back to customers while expanding the loyalty ecosystem in Nigeria.
“Bvndle offers a unique approach to customer loyalty, rewarding customers for their everyday spending and providing businesses with the tools they need to foster lasting relationships,” he said.
