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Tag: Google

  • Google unveils new Android features as it kicks off I/O season

    Google unveils new Android features as it kicks off I/O season

    Tech giant Google has introduced a series of new Android features as it officially opened this year’s I/O developer conference, setting the stage for what’s next in the world’s most popular mobile operating system.

    During a special session titled “The Android Show: I/O Edition”, Google offered early insight into eight major updates aimed at transforming user experience across its Android ecosystem.

    With over 3 billion active devices worldwide, Android continues to evolve with a focus on practicality, innovation, and seamless device integration.

    For people in Africa, these advancements promise easier, safer, and more personal digital lives.

    Here is how Android’s latest offerings empower users across the continent:

    1. Your Device, Your Canvas: The Expressive Evolution of Android and Wear OS

    Tired of a generic phone look? Android 16 and Wear OS 6 introduce Material 3 Expressive, a significant design makeover. It’s about making your devices truly personal and easier to use. Imagine animations reacting to your touch, like icons subtly shifting when you dismiss a message, making interactions feel alive. Born from research with over 18,000 users, the result is beautiful, enjoyable interfaces.

    Customize phone colours and quick settings – place your flashlight for easy access. On smartwatches, the design wraps smoothly around round screens, and your watch face theme will colour the entire system. For users in Kenya, South Africa, and Nigeria, where personal expression is key, this means technology that truly reflects you.

    Availability: Coming to Android 16 and Wear OS 6. Pixel devices first later this year, then other manufacturers.

    2. Driving Just Got Smarter: Gemini Becomes Your Ultimate Co-Pilot

    Remember when your car was just for driving? Now, with Gemini, Google’s smart AI assistant, coming to your car, every journey becomes more productive and enjoyable. Whether you use Android Auto with your phone or have a car with Google built-in, Gemini is designed to be your ultimate co-pilot.

    Imagine talking naturally to your car, without needing to remember specific commands. You can ask Gemini to find the best local food along your route and even get summaries of reviews. If you’re messaging a friend who prefers a different language, Gemini can remember to always translate your messages for them. It can even help you find the location of your child’s soccer game that got buried in your email!

    But Gemini isn’t just for navigation. On longer drives, you can ask it to summarise the news, or give you a quick rundown of a book for your book club. It’s like having a knowledgeable friend riding shotgun, ready to help with anything from finding a charging station near a park to helping you prepare for a big meeting.

    This smart integration means less distraction and more convenience, making your time on the road in Nairobi, Johannesburg, or Lagos more efficient and fun.

    Availability: Android Auto in coming months; Google Built-in later this year (new Lincoln Nautilus, Renault R5, Honda Passport).

    3. Beyond the Phone: Gemini Smarts Extend to Your Watch, TV, and More

    Gemini’s intelligence is expanding beyond your phone to your Wear OS smartwatch, TV, and future Android XR smart glasses. On your Wear OS watch, get help hands-free: set gym locker reminders while baking or find restaurant details from an email. Google TV will get Gemini later this year for movie recommendations or educational content for kids.

    Future Android XR headsets (starting with Samsung) will use Gemini for immersive experiences like vacation planning. Expect personalized, proactive help for a seamless, intelligent experience across your Android devices. Gemini Live’s camera and screen sharing capabilities are available now for Android users (no Advanced subscription required).

    Availability: Wear OS in coming months. Google TV later this year. Android XR with Samsung’s first headset later this year.

    4. Never Lose Anything Again: Find Hub for All Your Belongings

    Android’s “Find My Device” is evolving into Find Hub, a central spot to locate tagged items and track friends and family (with permission). Easily track luggage, keys, or confirm a loved one’s safe arrival from one app. Find Hub supports more devices and Bluetooth tags (July, Mokobara, Pixbee). Ultra-wideband (UWB) tech (first on moto tag) offers precise tracking down to a few feet.

    Later this year, satellite connectivity arrives for supported devices, enabling tracking without mobile coverage – ideal for adventures. Airline partnerships (e.g., British Airways, Singapore Airlines) will help locate luggage by sharing tag locations. For those in Africa facing varied network coverage or frequent travel, Find Hub is a powerful tool.

    Read Also: Google blocked billions of harmful Ads in 2024 – Report

    Availability: Rolling out with new compatible devices/tags later this month (UWB on moto tag). Satellite connectivity later this year. Airline partnerships early next year.

    5. Crystal Clear Communication: RCS Messaging Soars

    Android has championed RCS (Rich Communication Services) for simple, reliable, feature-rich messaging, regardless of phone type. Success is clear: over a billion daily RCS messages in the U.S. alone enable high-quality photo/video sharing and improved group chats. RCS offers features like read receipts, typing indicators, and large file sharing directly in your standard messaging app for seamless communication.

    Availability: Globally available within Google Messages.

    6. Smarter App Management: Google Play Protect Gets More Intelligent

    Malicious apps are a constant threat, and Android is making it even harder for them to hide and cause trouble. Google Play Protect, Android’s built-in security scanner, is getting smarter to keep you even safer.

    One tricky tactic used by bad apps is to hide or change their icon, making them hard to find and remove from your device. Now, Google Play Protect’s live threat detection will spot this sneaky behaviour and alert you, so you can easily remove the unsafe app.

    Google Play Protect also checks every app before it’s installed on your device, no matter where you download it from. It uses advanced on-device machine learning to quickly identify new and emerging threats. This means if an app shows suspicious patterns – like trying to steal information or control your device – Play Protect can warn you before you even install it! These rules are updated frequently to ensure you’re protected from the latest malware.

    These updates mean better, faster protection against unwanted and harmful apps, keeping your phone and data safe without you having to do anything extra.

    Availability: Google Play Protect updates for faster malware detection (using new on-device rules) are now available globally for all Android users with Google Play services. Live threat detection for hidden app icons will be available for Google Pixel 6+ and a selection of new devices from other manufacturers in the coming months.

    7. Comprehensive Mobile Theft Protection: Stronger Than Ever

    The loss or theft of a phone can be devastating, not just for the device itself, but for the sensitive information it contains. Android has been a leader in theft protection, and these new updates make it even harder for thieves to access your data or reset your device.

    Building on last year’s comprehensive suite of features, Android is further hardening its Factory Reset protections. This means that if a thief tries to wipe your phone without your authorization, key functionalities will be restricted. You’ll also get more control over the Remote Lock feature, with the addition of a security question to prevent unauthorized actions.

    A key new protection in Android 16 targets a common scam tactic: thieves trying to access one-time passwords (OTPs) on your locked screen. In high-risk scenarios – when your phone isn’t connected to Wi-Fi and hasn’t been recently unlocked – Android will hide OTPs on your lock screen. This ensures that only you can see them after unlocking your device, protecting your online accounts.

    These continuous improvements demonstrate Android’s commitment to keeping your personal and financial information safe, even if your phone falls into the wrong hands.

    Availability: Hardened Factory Reset protections and enhanced Remote Lock (with security question) are coming later this year. OTP lock screen protection (hiding OTPs in high-risk scenarios) will be available in Android 16. Identity Check for Pixel and Samsung One UI 7 devices is expanding to more manufacturers on supported Android 16 devices.

  • New Google AI tool boosts African businesses

    New Google AI tool boosts African businesses

    Google has announced the global beta rollout of AI Max for Search Campaigns, an upgrade to its Search Ads platform that brings smarter, more intuitive advertising tools to businesses, including those in Africa, looking to grow and expand their online presence.

    This feature uses artificial intelligence to improve how ads are shown, helping local businesses connect with a larger customer base in the rapidly changing online environment.

    This launch comes at a time when African businesses are navigating an increasingly digital economy. As more people across the continent turn to Search to make decisions — whether they’re looking for the nearest tailor in Yaba or comparing prices for solar panels in Nairobi — the opportunities for businesses to connect with local customers have never been greater. But reaching those customers, especially in a region as diverse and fast-evolving as Africa, isn’t always easy. That’s where AI Max steps in.

    AI Max is designed to help businesses show up in more relevant searches, even when potential customers don’t use the exact words the business might expect. By drawing on the latest AI models, including Google’s Gemini technology, the feature allows businesses to expand their reach beyond traditional keyword targeting. That means a small shop in Kumasi selling handmade bags can now appear in searches like “durable carryall for weekend travel” — even if the ad didn’t include those specific words.

    “People are asking more specific questions on Search, and they expect more helpful answers,” said Brian Burdick, Senior Director of Search at Google. “With AI Max, we’re using advanced AI to better understand those questions and help businesses show up at just the right moment, with content that’s more relevant and more likely to help people find what they’re looking for.”

    The new feature suite includes: Search term matching, which automatically finds new relevant queries that a business might not have thought of; Dynamic text customization, where ad copy updates in real-time to better match user intent; Final URL expansion, which directs customers to the most relevant page on a business’s website; And control settings, like location targeting and brand filters, that give advertisers more say in where and how their ads appear.

    Read Also: From Google to Xvideos: How Nigerians surfed the web in March 2025

    For African business owners — many of whom operate in crowded marketplaces with limited marketing budgets — these tools can make the difference between being discovered or being overlooked. The platform’s automation doesn’t just save time; it helps ensure that limited ad spend goes further by connecting businesses to higher-intent customers.

    Results from early adopters globally are promising: businesses that activated AI Max in their campaigns saw an average 14% increase in conversions at a similar cost-per-action. For those still using more traditional targeting methods, like exact-match keywords, the uplift was even higher.

    Crucially, this is not a new campaign type — it’s a setting within existing Search campaigns. That means African businesses can turn on AI Max and begin experimenting right away, without needing to start from scratch.

    “We know many African entrepreneurs wear multiple hats. They’re managing stock, serving customers, and handling finances — often all at once,” said Burdick. “AI Max is about making their advertising work harder for them, not adding to their workload.”

    This announcement also builds on Google’s broader efforts to support small and medium-sized businesses in Africa. Through training programs like the Hustle Academy and its ongoing digital skills initiatives, Google has helped millions of African entrepreneurs build the skills they need to succeed in a digital-first world.

    With the launch of AI Max for Search Campaigns, those businesses now have an additional tool — one that not only understands their goals but helps them get there faster.

    AI Max will begin rolling out in open beta globally, including in Africa, later this month.

  • From Google to Xvideos: How Nigerians surfed the web in March 2025

    From Google to Xvideos: How Nigerians surfed the web in March 2025

    Nigerians’ internet habits continue to reflect a dynamic mix of information-seeking, entertainment, communication, and economic survival. 

    New data from Statisense reveals that in March 2025, Google dominated the digital landscape, attracting an astonishing 378.4 million visits, reaffirming its role as the primary entry point to the web for millions across the country.

    Trailing far behind in second place was Facebook, which amassed 84.32 million visits, followed by YouTube in third place with 55.07 million visits, underscoring Nigerians’ deep engagement with social networking and video content platforms.

    In a statement accompanying the report, Statisense said: “Google’s dominance mirrors a global pattern, but in Nigeria, it also speaks to the increasing importance of access to information, whether for education, business, or entertainment.”

    Betting, entertainment and AI on the rise

    Interestingly, the fourth most visited platform was not another tech giant but SportyBet with 35.12 million visits, a testament to the nation’s thriving sports betting culture. Right behind it, in fifth place, was adult content site Xvideos at 34.86 million visits, highlighting another consistent, if controversial, facet of online activity.

    The growing influence of artificial intelligence was also evident. ChatGPT, the AI-powered chatbot developed by OpenAI, claimed the sixth spot with 32.7 million visits, signalling the platform’s expanding role in assisting users with writing, research, and productivity tasks.

    “The rise of platforms like ChatGPT shows Nigerians are increasingly leveraging technology not just for fun, but for learning and business enhancement,” said digital strategist Chinedu Ibekwe.

    Social media retains its grip

    X (formerly Twitter) was the seventh most visited site with 24.12 million visits, while WhatsApp’s web platform followed closely at eighth, recording 22.12 million visits. Both platforms remain essential for communication and social discourse.

    In the ninth and tenth positions were Bet9ja with 20.81 million visits and Livescore with 18.72 million visits, respectively, again emphasising how deeply sports and betting are woven into Nigeria’s digital culture.

    Completing the second half of the top 20 were other major social and entertainment platforms: Instagram ranked 11th place with17.85 million visits, while Flashscore, another sports score update site took 12th place with 15.05 million visits.

    Adult content, freelancing, and the gig economy

    Further down the list, adult site Xnxx came 13th with 14.96 million visits. In 14th place, Fiverr, a freelance services marketplace, logged 13.63 million visits, reflecting the growing importance of the gig economy in a country grappling with high unemployment rates.

    Read Also: Google blocked billions of harmful Ads in 2024 – Report

    Commenting on this trend, employment analyst Maryam Ajayi said: “Freelancing platforms like Fiverr offer a global marketplace for Nigerians seeking alternative income sources outside the formal economy.”

    Emerging communities and streaming

    Discord, popular among gamers and online communities, ranked 15th with 11.8 million visits. Short-form video sensation TikTok followed at 16th with 10.96 million visits, pointing to the continuous rise of entertainment and influencer-driven content in the country.

    Search engine Bing secured 17th place with 10.35 million visits, ahead of Nkiri, a Nigerian movie streaming platform which recorded 10 million visits and ranked 18th. 

    Msn, another Microsoft-affiliated platform, came 19th with 9.93 million visits, while Wikipedia, the world’s largest online encyclopedia, rounded off the list in 20th place with 8.63 million visits.

    With Nigeria boasting over 220 million people and mobile internet penetration rapidly expanding, the March 2025 data offers critical insights into the nation’s evolving digital culture.

    “Whether it’s education, entertainment, or economic advancement, Nigerians are demonstrating a sophisticated, multi-layered relationship with the internet,” Statisense concluded.

    As internet access deepens across urban and rural communities, the ways Nigerians engage online – from search and social media to betting and freelancing, will continue to evolve, reflecting broader changes in society, economy, and culture.

  • CBEX and the rest of us

    CBEX and the rest of us

    By Zayd Ibn Isah

    Curiosity made me ask Google for reliable statistics on the world’s most desperate and gullible citizens, especially in the wake of the controversy surrounding the sudden collapse of a Chinese online investment scheme called CBEX. To my dismay, I couldn’t find a specific answer to my question, as there are currently no statistics on which country has the highest number of desperate and gullible citizens. But if statisticians ever decide to conduct that research, I’m sure Nigerians would make the top ten, because, as we say in pidgin, “we no dey carry last.”

    It is this desperation, fuelled by gullibility that has turned Nigeria into fertile ground for scammers cleverly disguised as investors. I’m sure that when the CBEX perpetrators from China were perfecting their tactics and scouting for a destination to carry out their heist, much like it was done in the Spanish crime drama “La Casa De Papel, created by Álex Pina, Nigeria was selected as the preferred destination due to several factors: our large population, a history of scam-related activities, and the get-rich-quick syndrome that pervades our society.

    To tell you how bad the situation is, there have been over 50 Ponzi schemes that have made away with Nigerians’ money since 2016, beginning with MMM—CBEX being the latest, but certainly not the least, on the list. You might even have heard of, or had an encounter with any of them here: Ultimate Cycler, Twinkas, Loom, Racksterli, YellowTraders, MBA Forex, Chinmark Group, Ovaioza Farm Produce Storage, Helping Hands International, WealthBuddy, BitFinance Global, FINAFRICA, etc. The list goes on and on and on.

    Just like most of the other fraudulent trading and investment platforms before it, CBEX deployed tested tactics to deceive its users. For one, after its emergence in July 2024, it rented an office in Ibadan, Oyo State. This was set up to give the impression that it was a serious company with physical headquarters. Secondly, CBEX also displayed falsified documents to appear legitimate, including supposed U.S. registrations. This creative illusion was taken further when it claimed to be a global platform with links to a government-owned business in China. However, Beijing Equity Exchange, in a statement released in 2024, denied any affiliation with CBEX.

    But most Nigerians did not listen, and many more were not even aware when Beijing Equity Exchange announced that it had no connection with CBEX. All these warnings fell on deaf ears. Instead, people were more attuned to familiar goodwill messages being spread by various CBEX agents: “Invest one hundred thousand naira and get two hundred thousand naira.” And when users logged into the platform, they would be put at ease by fake charts and balances with no real trading being done behind the scenes. Successful referrals also earned bonuses, motivating people to recruit new members in order to earn commissions.

    Read Also: Artificial Intelligence and the future of Nigeria’s public service

    Unsurprisingly, the beginning was smooth. This smoothness went according to plan, until CBEX reached its target number of customers. Then its masterminds zoomed off, leaving behind pain, sorrow, and, in some cases, broken homes. Reports indicate that the platform has allegedly absconded with over N1.3 trillion (approximately $850 million USD) from unsuspecting investors, although crypto analysts believe the actual amount deposited was likely a few million dollars.

    There is the story of a woman who didn’t like the car her husband bought for her. She sold it and invested the money in MMM, hoping to double the amount and buy a better one. Unfortunately for her, she never got to buy her dream car from the proceeds of her investment, because, as we say around here, her money “entered voicemail.” Now imagine how the husband would feel.

    I am surprised that none of the victims of the Ponzi scheme has blamed the government for its inability to provide employment opportunities, because even civil servants also fell victim in their desperation to become millionaires overnight. The whole thing has to do with our value system, our desire to become super-rich without lifting a finger from the comfort of our homes, and the propensity to believe and trust easily without deep thought or even simple scrutiny via diligent research, all of which have combined to create a society that rewards shortcuts over substance, illusion over integrity, and fantasy over financial discipline.

    The CBEX saga is just one chapter in Nigeria’s long-running tale of economic deceit. But if there’s anything to learn from it, it’s that financial literacy is no longer optional, it’s a necessity. We must begin to educate ourselves, our families, and our communities on the risks of too-good-to-be-true promises. Wealth that is not built on value creation or hard work is almost always a trap.

    But beyond individual awareness, the government must rise to its duty of protecting citizens. Regulatory agencies must be proactive, not reactive. Laws must be enforced. Justice must not only be done but must be seen to be done. We cannot keep watching our fellow citizens walk into well-laid traps while we remain silent or indifferent. It is unfortunate that CBEX was never approved by the SEC, which is against Nigerian law, as investment platforms are required to register. And it is even more unfortunate is that most people ignored the enormous red flag of an unapproved investment platform, especially when the Economic and Financial Crimes Commission listed CBEX among dozens of suspicious schemes.

    Now that the worst has already happened, the EFCC has announced that it would collaborate with Interpol to track down the masterminds, including those possibly hiding overseas. That is welcome news, although some might see it as medicine after death. And speaking of death, as at the time of reporting this, there are already reports going round of a young man in Uyo who took his own life after falling victim to this latest Ponzi disaster.  If this is true—though I hope to God that it isn’t, it would not be the first time that the victim of a Ponzi scheme has chosen to end their lives in unimaginable despair.

    For every CBEX, MMM, or MBA, there are thousands of Nigerians left emotionally broken, financially wrecked, and socially shamed. Unsurprisingly, new perpetrators of Ponzi schemes are sometimes old victims of previous ones. This vicious cycle guarantees that even after the fall of CBEX, another would rise to scam Nigerians further. And by God, they would have fresh victims to defraud.

    And who knows, by then there would be an evolution of methods and tactics for perpetrating these schemes successfully. I have heard that in being aware of the grimy reputation of so-called investment/trading platforms on social media, CBEX primarily targeted an older demographic of Nigerians. They must have reasoned that the elderly would be unaware of the danger.

    I also saw a video where deep fake technology was being deployed to deceive unsuspecting Nigerians. Just so you know, a deep fake is a type of artificial intelligence used to create fake videos, audios, or images that look and sound real. This technology can be used to deceive people by making it seem like someone said or did something they didn’t. In this particular 58-second video, deep fake technology was used to show a journalist, Seun Okinbaloye of Channels TV fame, endorsing a Ponzi scheme in the exact manner of a news report!

    Of course, Okinbaloye and Channels TV would never endorse a fraudulent investment/trading platform, especially one claiming to reward users with impossible ROIs. But just how many of us would be able to discern what is real from what is fake particularly now that artificial intelligence can be used to hoodwink vulnerable people?

    Now, more than ever, we must take action against misinformation, outright deception and the scourge of untrustworthy elements amongst us. This is because the failure to act, as individuals, as a society, and as a nation, will always enable another Ponzi scheme to spring from around the corner, ready to exploit our people and leave misery behind in its wake.

    •Isah can be reached at lawcadet1@gmail.com

  • Google blocked billions of harmful Ads in 2024 – Report

    Google blocked billions of harmful Ads in 2024 – Report

    Google has revealed that artificial intelligence played a critical role in blocking billions of harmful advertisements in 2024, according to its newly released Ads Safety Report. The company said it blocked or removed 5.1 billion ads, restricted 9.1 billion more, and suspended over 39 million advertiser accounts—most before any ad was ever shown.

    The report highlights how Google’s AI models, particularly those powered by its Gemini technology, are increasingly effective at detecting fraud signals such as stolen payment methods, fake business credentials, and large-scale scam networks. The shift toward AI-powered prevention comes amid a surge in online scams and AI-generated misinformation.

    In 2024, Google intensified efforts to tackle impersonation scams, especially in regions like Nigeria, where such threats are on the rise. As part of its strategy, the tech giant updated its Misrepresentation policy, deployed a team of more than 100 global experts, and took down over 700,000 scam-related advertiser accounts, leading to a 90% drop in reported impersonation scams.

    With nearly half of the world’s population heading to the polls last year, Google also bolstered election ad transparency. Political advertisers were required to verify their identities and disclose funding sources, resulting in the removal of over 10 million election-related ads that failed to meet these standards.

    “Online safety is essential for a free and trustworthy internet,” said Alex Rodriguez, General Manager for Ads Safety at Google. We launched over 50 enhancements to our AI models in 2024. These improvements helped us move faster, identify threats earlier, and take action before bad actors could reach users.”

    Read Also: Google introduces AI-Powered weather forecasts across Africa to bridge data gaps

    While the figures are global, their impact is tangible for users across Africa. From small business owners to everyday internet users, the improved ad safety framework helps protect livelihoods and foster trust in digital platforms. In Nigeria, where misleading ads and phishing attacks have threatened both consumers and creators, enhanced safety measures are seen as a major win.

    The report also emphasises how AI has freed up human reviewers to focus on more complex, high-risk investigations. Google said it continues to collaborate with regulators, consumer protection bodies, and organisations such as the Global Anti-Scam Alliance to stay ahead of evolving threats.

    Google’s Ads Safety Report underlines the growing importance of AI in securing the digital space—not just by responding to threats, but by stopping them before they ever reach the screen.

  • Google opens applications for 2025 AI-focused accelerator program in Africa

    Google opens applications for 2025 AI-focused accelerator program in Africa

    Google has announced the opening of applications for the 2025 edition of its Google for Startups Accelerator Africa program, aimed at empowering early-stage startups leveraging artificial intelligence to solve critical challenges across the continent.

    The three-month accelerator is designed to support Seed to Series A-stage startups building AI-first solutions in Africa. Eligible startups must have a live product, at least one founder of African descent, and a clear vision for responsible AI development.

    Selected participants will receive up to $350,000 in Google Cloud credits, access to expert mentorship from Google and industry leaders, and inclusion in a global network of investors, partners, and collaborators. They will also benefit from targeted workshops on product strategy, technology development, leadership, and AI integration.

    Read Also: Google introduces AI-Powered weather forecasts across Africa to bridge data gaps

    Highlighting the potential of AI to drive inclusive growth in Africa, Folarin Aiyegbusi, Head of Startup Ecosystem, Africa at Google, said: “Startups are Africa’s problem solvers. With the right resources, they can scale their impact far beyond local communities. This program reflects our belief that AI can be transformative when shaped by those who understand the context deeply.”

    The initiative has already supported 140 startups across 17 African countries since its launch in 2018. These startups have collectively raised over $300 million in funding and created more than 3,000 jobs. One standout alumni, Nigeria-based agritech platform Crop2Cash, uses AI to help smallholder farmers access credit and build financial identities, showcasing the transformative power of AI in agriculture.

    Google’s commitment is rooted in research that suggests AI could add $1.3 trillion to Africa’s economy by 2030, provided that grassroots innovation is nurtured.

    Applications for the 2025 cohort are currently open. Interested startups can apply via the program’s official page at: https://startup.google.com/programs/accelerator/africa

    For updates and more information, visit the Google Africa Blog or follow @GoogleAfrica on social media.

  • The Screen in Their Hands: How Digital Natives are Rewriting Nigeria’s Video Consumption

    The Screen in Their Hands: How Digital Natives are Rewriting Nigeria’s Video Consumption

    By Olumide Balogun

    The familiar flicker of television screens, often powered by the ubiquitous generator, has long defined Nigeria’s media consumption. However, a significant evolution is underway, driven by a generation whose formative years have been intrinsically linked with digital technology. For Nigeria’s Gen Z, the smartphone has become a primary interface with video content, and within this digital ecosystem, platforms like YouTube are increasingly shaping their viewing habits, often eclipsing traditional television.

    The “Africa Entertainment and Media Outlook 2024 – 2028” study by PWC underscores the dynamism of Nigeria’s entertainment and media (E&M) market, identifying it as one of the fastest-growing globally. This growth is significantly influenced by the country’s youthful demographic, with a median age of 18.1 years, representing a substantial consumer base with a clear inclination towards digital platforms. Understanding the media consumption patterns of this generation is crucial for navigating the evolving landscape.

    Globally, the shift towards online video platforms is well-documented. A recent Deloitte survey indicates a clear preference shift away from traditional pay TV and towards streaming video services, social video platforms, and gaming. This trend is particularly evident among younger audiences, who are spending more time engaging with user-generated content (UGC) and less time with conventional television and films. The sheer scale of content available on platforms like YouTube, encompassing everything from individual creators to professional productions and even live events, presents a compelling alternative to the scheduled programming of traditional broadcasters.

    For Gen Z in Nigeria, the appeal to YouTube, as an example, lies in the unparalleled control and breadth of content it offers. Unlike the fixed schedules of traditional television, these platforms provide on-demand access, empowering young viewers to “enjoy the freedom of building their own schedule and watching what they want, when they want”. This level of personalisation is a key driver for a generation that values autonomy in its media consumption. Furthermore, platforms like YouTube serve as vital spaces for exploring niche interests. Research indicates that a significant portion of Gen Z globally believe that “YouTube has the most content that lets them deeply explore their interests”. This holds true in Nigeria, where young people utilise such platforms to acquire new skills, delve into their passions, and connect with online communities built around shared affinities.

    The interactive nature of these platforms also fosters a different kind of engagement compared to traditional television. Features such as comment sections and live chats create a sense of community and offer direct interaction with content creators, cultivating a more dynamic relationship than the often passive experience of broadcast viewing. This resonates strongly with Gen Z, who value authentic connections and the ability to participate in online conversations.

    Data indicates a growing appetite for online video in Nigeria. YouTube watch time in Nigeria grew by over 55% year over year in October 2024, and the platform reached over 25 million people aged 18-44 in the same month. While connected TV penetration might still be developing compared to some global markets, YouTube still reached over 2 million people aged 18+ on connected TV in Nigeria in October 2024, suggesting an increasing trend of larger screen consumption for this type of content.

    From an advertising perspective, the evolving media landscape presents both challenges and opportunities. Meta-analyses by renowned research group Kantar suggest that “YouTube drives brand awareness as effectively as TV” and “YouTube drives brand favorability more effectively than Social Media”. This implies that for advertisers seeking to connect with the Nigerian audience, particularly the digitally engaged Gen Z demographic, platforms like YouTube offer a significant and increasingly impactful channel. The “rapid growth in internet advertising” in Africa, including Nigeria, further highlights the ongoing shift in advertising expenditure towards online platforms.

    While traditional television continues to hold a place, particularly for live news and events that still command large audiences, the consumption patterns of Gen Z in Nigeria point towards a clear trend. They are increasingly turning to online video platforms as primary sources of video content, attracted by the flexibility, diversity, interactivity, and opportunities for in-depth exploration that these platforms provide. This shouldn’t necessarily be viewed as a complete displacement of traditional media but rather as a redefinition of video consumption habits for a new generation. The screens they readily access are playing an increasingly central role in shaping their understanding and engagement with the world.

    Understanding this evolving dynamic is crucial for media stakeholders in Nigeria. While the enduring influence of traditional television cannot be discounted, the undeniable rise of online video platforms, particularly among the influential Gen Z demographic, signals a fundamental shift in how younger Nigerians consume media. By closely observing the behaviours and preferences of this digitally native generation, and by considering the data that highlights the growing reach and engagement of platforms like YouTube, a more accurate understanding of the future of video consumption in Nigeria emerges – a future where digital platforms play an increasingly dominant role in the lives and media habits of its youngest citizens. For advertisers seeking to effectively reach this valuable demographic, a considered understanding of their online video consumption is becoming increasingly essential.

    By Olumide Balogun is the Director West Africa, Google.

  • Google introduces AI-Powered weather forecasts across Africa to bridge data gaps

    Google introduces AI-Powered weather forecasts across Africa to bridge data gaps

    Google has launched an AI-powered weather forecasting feature across Africa via its Search platform, offering millions of users access to more accurate and timely precipitation predictions. The new tool is powered by MetNet, an advanced artificial intelligence model that uses satellite data to provide short-term rainfall forecasts — a move that could significantly improve weather preparedness across the continent.

    The rollout marks a major technological breakthrough for Africa, where traditional ground radar systems — critical for accurate weather predictions — are sparse. While North America has 291 radar facilities to track weather, Africa has just 37, making the continent particularly vulnerable to inaccurate or delayed forecasts.

    Google’s solution leverages satellite observations and artificial intelligence to compensate for the lack of ground-based radar. The technology can predict rainfall patterns within a 5-kilometer radius, updating every 15 minutes for the next 12 hours, and delivers results in under one minute.

    Enhancing Daily Decision-Making

    Weather affects everyday decisions, from whether to carry an umbrella to more critical choices such as farming schedules and fishing trips in coastal communities. By integrating AI-powered nowcasting into Google Search, users across Africa can now access near-instant, hyperlocal weather updates with unprecedented precision.

    “For farmers, transport workers, and even students, timely and reliable weather forecasts can make a significant difference,” said a spokesperson from Google Research Africa. “Our goal is to help users understand exactly when and where rain is expected, and to empower them to make better decisions for their safety, productivity, and well-being.”

    Addressing Global Inequities in Forecasting Infrastructure

    The development of MetNet and its expansion into Africa was led by teams in Google Research’s offices in Accra, Ghana and Nairobi, Kenya. Recognizing the lack of radar coverage in many regions, the team designed an innovative solution that uses satellite observations from a multitude of sources to fill in the data gaps — especially in data-sparse parts of the world.

    “We’re using AI to address a global inequity,” said the team. “People in areas with limited infrastructure shouldn’t be left out of technological advancements that can save lives and improve livelihoods.”

    A Broader Vision for AI in Africa

    The new weather feature is part of Google Research Africa’s broader effort to apply artificial intelligence to real-world problems on the continent. Other initiatives include Open Buildings, a project that maps structures across Africa to support urban planning, disaster response, and humanitarian operations.

    Looking ahead, Google plans to further refine MetNet’s accuracy in collaboration with African scientific institutions and explore expansion into other regions with limited radar coverage.

    “We are proud to see this technology, developed in Africa for Africa, now reaching users across the continent,” said the spokesperson. “It’s a step toward climate resilience, better planning, and more inclusive access to vital information.”

  • Google unveils two Gemini’s new AI-powered features

    Google unveils two Gemini’s new AI-powered features

    Google has introduced two groundbreaking features to its advanced AI model, Gemini: Canvas and Audio Overview. 

    These innovations aim to transform the way users collaborate, create, and engage with digital content, reinforcing Gemini’s role as a powerful tool for productivity and creativity.

    Dave Citron, Senior Director of Product Management for Gemini Apps, highlighted the significance of the update, stating that Gemini is evolving into an even more powerful partner for creativity and productivity. 

    With Canvas and Audio Overview, users now have intuitive tools to refine their work, learn more effectively, and bring their ideas to life.

    Canvas is an interactive workspace designed to streamline document and code creation. It offers real-time writing, editing, and refining capabilities, allowing users to work more efficiently with AI-driven feedback and intelligent editing suggestions. 

    The feature enables seamless document refinement, allowing users to generate high-quality drafts, adjust tone and style, and export their work directly to Google Docs for enhanced collaboration. 

    It also enhances the coding experience by helping developers and learners transform ideas into working prototypes for web apps, Python scripts, and more. 

    The platform supports HTML and React previews, enabling seamless iterative development. Canvas is now available to Gemini and Gemini Advanced subscribers in all supported languages.

    Read Also: Google launches Hustle Academy 2025 for African SMBs

    Audio Overview introduces a revolutionary way to consume information by converting documents, slides, and research reports into AI-generated, podcast-style discussions. 

    It generates conversations between AI hosts who summarize, analyze, and provide unique insights on uploaded content. This feature enhances accessibility by catering to multitasking professionals and students, allowing them to absorb complex information effortlessly via the web or the Gemini mobile app. 

    Currently available in English for Gemini and Gemini Advanced subscribers, additional language support is expected soon.

    Google’s latest enhancements to Gemini reinforce its commitment to advancing AI-driven collaboration and content engagement. 

    With Canvas and Audio Overview, users can work smarter, refine content more efficiently, and consume information in a more interactive and engaging way.

    As Citron noted, there has been tremendous excitement around Audio Overview in NotebookLM, and Google is thrilled to bring this innovative feature to Gemini. 

    The technology transforms how people engage with complex information, making learning more accessible and enjoyable.

    These updates expand Gemini’s capabilities in AI-powered productivity. Canvas provides real-time collaboration and intelligent editing for documents and code, while Audio Overview delivers AI-generated podcast-style discussions for content summarization. 

    By streamlining workflows for content creation, coding, and learning, Google continues to push the boundaries of AI-driven creativity and efficiency. Canvas is available in all languages, while Audio Overview is launching in English first, with more languages to follow.

    With these updates, Gemini continues to evolve as a leading AI tool for creativity and efficiency. Users can explore these new features at gemini.google.com.

  • Google launches Hustle Academy 2025 for African SMBs

    Google launches Hustle Academy 2025 for African SMBs

    Google today announced the opening of applications for the 2025 edition of its Hustle Academy program, designed to empower small and medium-sized businesses (SMBs) across Kenya, Nigeria, and South Africa. Building on the success of previous years, the program will continue to emphasize AI-powered business training, alongside the launch of a new season of the popular “Hustle Academy Brings You” speaker series.

    Despite their critical role in driving Africa’s economic growth, SMBs across the continent often face significant hurdles. Limited access to funding, inadequate business resources, and a lack of specialized skills hinder their ability to scale and thrive. Google’s Hustle Academy directly addresses these challenges by providing practical training, expert mentorship, and a robust entrepreneurial network, enabling SMBs to overcome obstacles and unlock their full potential.

    Since 2022, Google’s Hustle Academy has provided critical support to over 15,000 SMBs who have completed the bootcamp. The 2025 program will further equip entrepreneurs with the skills and knowledge needed to scale their businesses in today’s digital landscape.

    “We are thrilled to launch the 2025 Hustle Academy, continuing our commitment to empowering African entrepreneurs,” said Kristy Grant, Head of B2B Marketing, SSA at Google. “This year, we are reinforcing our focus on AI-powered business training, enabling SMBs to leverage cutting-edge technology for growth. We are also excited to bring back ‘Hustle Academy Brings You’, featuring inspiring stories from successful African business leaders.”

    Read Also: Google organises AI workshop for journalists in Lagos

    The free, virtual Hustle Academy 2025 bootcamp will provide participants with in-depth training on: AI Integration: Learning how to incorporate AI into operations, marketing, and customer engagement; Core Business Fundamentals: Covering business strategy, financial management, digital marketing, and leadership development.

    To be eligible, SMBs must have been operating for at least one year in Kenya, Nigeria, or South Africa and be seeking to expand their business. Participants will benefit from expert mentorship, practical case studies, and networking opportunities.

    Complementing the bootcamp, the new season of “Hustle Academy Brings You” will feature candid conversations with prominent African entrepreneurs, including: Adenike Ogunlesi, Founder and Chief Responsibility Officer, Ruff ‘n’ Tumble; Brian Jura, Founder & CEO, Home 254 Apparel; Foluso Ogunwale, Founder of i-Fitness Gym and Wellness Center; Nobukhosi Mukwevho, Founder and CEO of Khosi Nkhosi Fashion House and Yolanda Odida, Founder of Pure Purple

    These episodes, available on the Google Africa YouTube channel, will offer valuable insights into the challenges and successes of building businesses in Africa.

    “By combining practical training with inspiring stories, we aim to provide SMBs with the tools and motivation they need to succeed,” added Grant.

    Applications for Hustle Academy 2025 are now open at g.co/hustleacademy.

    Watch the new season of “Hustle Academy Brings You” on the Google Africa YouTube channel.