The Nation Newspaper

Tag: Itel Mobile

  • itel mobile marks eggciting Easter

    itel Mobile has celebrated its Eggciting Easter with its launch of #itelEasterFiesta campaign to create a unique customer experience which gives each customer the opportunity to win fantastic gifts.

    Customers were engaged with colourful parades, power challenges, and dancing whilst enjoying the thrills and excitement of the season.

    The 20-day campaign started with two simple fun tasks in mind for customers to win washing machines, blenders, bags of rice, itel smartphones and other amazing goodies.

    There was electrifying and colourful parades around town from Kano, Kaduna, Port-Harcourt, Abuja, Lagos, Ibadan, and Onitsha.

  • itel Mobile introduces max-power battery smartphones

    itel Mobile, has in Lagos announced its latest gadget technology with the unveiling of a significant upgrade to its existing super Max-power flagship series, itel P33 and itel P33 plus, with a heroic, ‘My power, my hero.’

    The budget-friendly and high-quality smartphones manufacturer with premium legacy of long-lasting battery performance kicked off its annual product launch event by showing off all-ground upgrades with advanced AI Power Master that takes smartphone battery experience to a whole new level.

    Fast growing in past 12 years, itel ranked the top 10 global smartphone brand for the first time as its global smartphone shipments grew to over 200% in Q1 2018 according to Counterpoint Research.

    In line with itel’s commitment to pushing the boundaries of smartphone innovation and design, itel P33 combines a 4000mAh battery with a futuristic AI Power Master and ultra-battery endurance that offers an exceptional value of long-lasting battery designed to last 80 hours on a single charge. P33 Plus comes with 5000mAh big battery for 100 hours normal usage. The Artificial Intelligence technology in the P33 series makes the device smarter and helps control its power consumption in many scenarios automatically without bothering the users.

    The itel P33 is a pivotal landmark in itel’s P-series lineup, as it is the first itel smartphone to debut with a 16GB ROM and supports an expandable microSD card up to 32GB. It also spots a multi-functional fingerprint sensor and a face unlock system for easy and secure access to the phone.

    In a related development, the mobile manufacture recently  in Lagos, launched a tricycle popularly known as Keke Napep campaign to sensitize the public and commercial tricycle riders the dangers of texting, and answering call with one a hand while on the wheel.

    According to a statement made available to the Nation by the Marketing Communications Manager, itel mobile, Oke Umurhohwo, the number of road accidents in Nigeria has been on a steady increase with distracted drivers who divert attention from the road, usually to talk or text on their mobile phones

     

     

  • itel Mobile introduces new max-power battery smartphones

    itel Mobile, Africa’s foremost customer-centric brand, has revealed in Lagos its latest gadget technology with the highly anticipated unveiling of a significant upgrade to its existing super Max-power flagship series – the itel P33 and itel P33 plus, with a heroic theme, My power, my hero.

    The budget-friendly and high-quality smartphones company with premium legacy of long-lasting battery performance kicked off its annual product launch event by showing off all-ground upgrades with advanced AI Power Master that takes smartphone battery experience to a whole new level.

    Before unveiling the products, itel looked back at their achievements in the past.

    Fast growing in past 12 years, itel ranked the top 10 global smartphone brand for the first time as its global smartphone shipments grew over 200 percent in Q1 2018 according to Counterpoint Research.

    Today, itel still remains the top 4 smartphone brand and top 1 feature phone brand in Africa in 2018.

    As part of itel’s commitment to pushing the boundaries of smartphone innovation and design, itel P33 combines a 4000mAh battery with a futuristic AI Power Master and ultra-battery endurance that offers an exceptional value of long-lasting battery designed to last 80 hours on a single charge.

    P33 Plus comes with 5000mAh big battery for 100 hours normal usage.

    The Artificial Intelligence technology in the P33 series makes the device smarter and helps control its power consumption in many scenarios automatically without bothering the users.

    The itel P33 is a pivotal landmark in itel’s P-series lineup, as it is the first itel smartphone to debut with a 16GB ROM and supports an expandable microSD card up to 32GB.

    It also spots a multi-functional fingerprint sensor and a face unlock system for easy and secure access to the phone.

    The theme display of My power, my hero

    To create a unique user experience, itel has integrated the P33 to be more innovative with a unique customized interface of UI 3.0, 5.5” HD+ IPS FullScreen, 8MP dual rear camera, new trendy color (Blue) amongst others.

    For P33 Plus, it comes with 6.0” IPS Full Screen display and a fashionable gradation blue color.

    Addressing the media at the launch, Marketing Communications Manager, itel mobile, Oke Umurhohwo said that with the newly unveiled itel P33 and P33 Plus, itel Mobile is reiterating its commitment to providing best-in-class smartphones for everyone that offers more value with cutting-edge technology, features, and style but at a very budget-friendly price.

    “The itel P33 is extending the reputation of an exceptional value proposition, and we are confident, this device will not just raise the bar but will satisfy our consumer’s need of a long-lasting battery to the fullest,” he said.

    The itel P33 and P33 Plus are available nationwide from April 1st, 2019 for a recommended retail price of 24,000 and 26,000 naira respectively.

    The technology breakthrough in itel P33 series shows itel’s continued advancement towards its goal to be among the top three mobile brands globally and thus, is significant progress for the brand.

  • itel Mobile sensitises tricycle operators on road safety measures

    Africa’s mobile phone giant, itel Mobile in Lagos, has launched a Keke Napep campaign to sensitize the public and commercial tricycle drivers popularly known as Keke Napep on the dangers of texting, answering call with one a hand while driving.

    The Corporate Social Responsibility (CSR) initiative tagged “LOVE ALWAYS ON”, is the customer-centric smartphone maker’s drive to prioritize its community’s needs and ensure a safer traffic environment and reduce road-related tragedies.

    A statement made by Oke Umurhohwo, Marketing Communications Manager, itel mobile, said that the number of road accidents in Nigeria has been on a steady increase with distracted drivers who divert attention from the road, usually to talk or text on their mobile phones, becoming one of the leading causes of road accidents.

    According to the National Bureau of Statistics (NBS), no fewer than 2,598 Nigerians died in road accidents between October 2017 and March 2018. In response to this growing concern, itel Mobile joined hands with LASTMA to sensitize drivers on safe driving and road maintenance through physical demonstrations, interactive courses on driving safety, visual aids, and donations such as reflective jackets and caution stickers.

    READ ALSO: Itel rewards communities

    Speaking at the occasion, Umurhohwo, said that itel Mobile position as Africa’s leading customer-centric brand which provided smartphones for everyone has always been in the forefront of raising awareness on social issues that affect everyone, “Irrespective of class, location or any other factor, and road safety is one of them. We aim to engage in activities that ensure safer behavior, especially safe driving, to help drivers understand the intricacies and unpredictability’s of driving as accidents can happen in a brief moment.

    “The one day campaign which was refreshed by Pepsi Nigeria had over 30 tricycles (Keke napep) drive around Ikeja axis to spread awareness on safety.

    The event was graced with the presence of notable dignitaries such as AIG of Police, Chris Olakpe; CEO of LASTMA, Hon. Engr. Mojeed Balogun; Executive chairman, Ikeja Local Government, Comrade Joseph Olu-Odunsanya; Lagos state chairman, TOOAN (Tricycle Owners Operators Association of Nigeria), CSP Titilayo Oriyomi Oluwasanmi; State Traffic Officer, Lagos State, and itel mobile management staff.

    Some of the Keke at the event

     

  • Itel Mobile fetes couples 

    Itel Mobile has taken its romance and love tale with its customers a notch higher with a public display of affection to show that it owes them more than just high flying mobile experience.

    As part of activities to mark Valentine’s Day, while the world expects chocolates, roses, and dinner dates, itel Mobile stepped out of the norm by hosting lucky couples to a special treat of a romantic cinema date, with the intent to share a warm feeling of genuine love with its customers.

    With the romantic evening, beautifully adorned with love symbols and balloons like hearts and fragrant flowers; lucky winners, couples and fans were treated to a red carpet experience and complimentary tickets for an exclusive premiere of a romantic sci-fiction movie at Genesis Cinema, Maryland mall, Lagos on February 14th, along with other amazing treats.

    In creating this memorable experience, itel Mobile had earlier informed its customers from the 4th-14th February to participate in the just concluded itel’s Red Valentine promo offer of writing a matchless love message to their loved ones across all social media platforms in a campaign tagged #LetterToMyLoml and also purchase any itel smartphone in authorized itel retail stores to increase their chances of winning itel branded items and a brand new itel S13 smartphones.

    Speaking during the special Valentine treat, Oke Umurhohwo, Marketing Communications Manager, itel Mobile,

    “ For any campaign that itel Mobile embark on, we want to communicate our brand’s belief which is to put smiles on people’s faces, by creating seamless devices that are trendy, reliable and affordable. As a customer-centric brand, we are happy to put the joy of love in the air and celebrate the season with our fans.”

     

  • itel Mobile: The journey so far

    itel Mobile is a household name in Africa. But only a few of its users that enjoy the reliability, trendiness, and affordability of the devices made by this Hi-innovative brand, have heard of the marketing tricks, inspiring brand campaigns, meticulously researched consumer culture, business plots and resilient characters that transformed the Chinese manufacturer into a global brand.

    From its humble beginnings to its spectacular takeovers and accomplishments, indeed, the itel brand has come a long way since it was founded in 2007 and this is the gripping tale that unravels the heart of the story from which an iconic phone brand emerged.

    Coming into a competitive space, such as the consumer electronics industry, itel whose business strategy spun around being a low-cost provider, faced a critical challenge of being a low-quality alternative. In 2009, itel combined its technological prowess with groundbreaking interactive and immersive consumer communication campaigns to address this issue, as it reached a sales record of one million.

    Being a customer-centric brand has set itel from its competitors. It has positioned its products as technologically advanced problem solvers through its Android, selfie, and Max-power devices.

    Last year, itel Mobile was recognised as the 16th most-admired brands in Africa. That same year, its best-selling monster battery smartphone, itel P32 was honored as the best big battery smartphone by United States famous tech media  Android Authority.

    Product has always been the buzzword for itel Mobile but its consumers remain the core focus of the brand. Itel also continues to reinforce its commitment to giving back to society through its corporate social responsibility campaigns tagged “Love always on”- an initiative that tackles social issues such as A child’s right to education, fight against hunger and poverty alienation.

  • Itel Mobile is ‘16th most-admired brand in Africa’

    Itel Mobile has praised its rating as the 16th most-admired brand in Africa in 2018 by branding advisory and ratings firm, Brand Africa.

    The mobile phone manufacturer noted that since the company was founded in 2007, it had maintained a customer-centric brand that set itel from its competitors.

    It said apart from its high rating, its best-selling monster battery smartphone, itel P32, was also honored as the best big battery smartphone by United States-based tech media firm, Android Authority.

    The company noted that although product has always been the buzzword for itel Mobile, its consumers remain the core focus of the brand.

    “Itel also continues to reinforce its commitment to giving back to society through its Corporate Social Responsibility (CSR) campaign tagged “Love always on”, an initiative that tackles social issues such as a child’s right to education, fight against hunger and poverty alienation,” it said in a statement.

  • Telecom firm thrills UNILAG students at Hall Week

    A mobile telephone company, itel Mobile, has partnered six halls of residence during this year’s edition of the University of Lagos (UNILAG) Hall Week.

    The halls are: Eni-Njoku, Kofo, Jaja, Mariere, Honours and Madam Tinubu.

    For every celebration at the selected hall of residence, there was a fun campaign, tagged: “itel hour”.

    The company’s Master of Ceremony (MC) and Disc Jockey (DJ) engaged the students in several games and dance competition, itel’s ultimate search, Mr. Macho Man contest and the beauty pageantry competition to crown the week.

    Also, student-artistes performed, making their music the heartbeats of the crowd.

    itel mobile excited the students and presented celebrities, like Sexy Steel, Jaywon, Victor AD, Belinda Effah, CeeCee and Khloe of this year’s Big Brother Naija (BBN) to enchant the students into a groovy session.

    The hall week climaxed with some people winning gifts and goodie bags from itel Mobile, especially those whose  performance was outstanding during the events.

    itel’s special edition of the newly launched P32 Smartphone was one of the best gifts the company gave away at the event.

  • itel Mobile eyes Africa’s youth segment

    Africa’s mobile phone giant, itel Mobile, said it has its eyes on the youths segment of Africa’s smartphone market with its  itel A32F.

    Its Marketing Communications Manager, Oke Umurhohwo, said based on an inherent belief in every user’s right to progress, the firm is consumer-driven to provide mobile devices that integrate performance, functionality and value.

    He said: “We are delighted to unveil the itel A32F, as our latest smartphone designed specifically for young, independent smartphone users as well as artisans. The latest mobile device will be itel’s first entry level fingerprint smartphone for this market’s generation. It is a perfect blend of style and function. With a rear-mounted fingerprint sensor, our aim is to provide our users with an optimised security feature and a reimagined smooth and fast smartphone experience with the Android Oreo (GO Edition) at an affordable price. At itel, we understand and listen to the demand of our customers, hence we are introducing a device that is trendy, reliable and is the most affordable fingerprint smartphone.“

  • Itel celebrates 10th anniversary

    Itel celebrates 10th anniversary

    Itel Mobile, one of the world’s fastest growing mobile brands, has always provided a variety of reliable and trendy communication devices for people in emerging markets. This time, it celebrates its 10th anniversary, unveiling its latest mobile devices, itel S12 and S32 at Sheraton Hotel in Lagos.

    Year on year, the mobile phone giant rolled out affordable and reliable mobile phones without compromising on quality hence the reason for its mobile success in Africa as it understands the major need for the African consumer.

    Speaking at the event, the Marketing Communications Manager of itel mobile, Oke Umurhohwo said the newly launched itel Selfie centric phones are affordable, sleek and of high quality with one selling for N24, 000 and the other N32, 000 respectively.

    “At itel Mobile, we understand the demand of our customers, hence the reason we are introducing the most affordable dual selfie camera phones in Africa. These new itel phones come with an innovative front camera that can accommodate more people in a single selfie.”

    “Compared to the previous S31, the latest S32 boasts of 63° portrait lens for solo selfie and an ultra-wide 86° angle lens which makes it easy for users to take group selfie.”

    Adding he said, “Judging by the itel mobile trajectory, it is hard not to be excitement for what the brand intend to achieve in the future. This can be seen today with launch of three new models S32, S32 LTE and S12; a clear upgrade on previous products. The three new models all come with Dual selfie cameras as well as fingerprint, with the S32 LTE version having 4G network ability.”

    Commenting on the success of itel mobile, Umurhohwo said itel have always put the customers at the forefront of their business.

    “We believe that by providing customers with affordable, reliable and trendy mobile devices, we can allow more people to get connected with the rest of the world in an efficient way.”

    “With such belief in mind, itel is continually making efforts to get close to customers and understand their needs and expectations in various ways, so as to continue to meet their expectations.”

    Over the past decade, the brand has become a household name in the industry spreading its presence to over 50 countries across the globe. Last year, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa.

    itel mobile positioned itself in Africa inspired by a mission to empower everyone with seamless mobile communication through reliable, trendy and affordable mobile devices.

    Giving back to the community is also at the core of itel Mobile’s philosophy. This has made the brand develop a robust CSR policy on education via the “Love Always On” initiative. Through the Love Always On campaign, various life-touching projects geared towards empowering pupils and students in different schools were carried out. Some of such projects include provision of education materials to school children, scholarships to brilliant students, as well as sponsorship of different student events across different tertiary institutions. As at October, 2017; over 1,300 students have benefited directly from itel mobile education support initiative.

    Speaking on service care issue, Oke said, the company has provided trained engineers, as well as made spare parts available for free software repairs.

    “It’s been 10 years of a fantastic journey. It is a milestone, we have grown over the years and this means beyond just selling our phones, we take service delivery more seriously and follow our users all the way as we are a people friendly phone.

    He added that the itel phones are known for durability as the tides are changing.