Tag: Kunle Afolayan

  • KUNLE AFOLAYAN teaches young filmmakers

    KUNLE AFOLAYAN teaches young filmmakers

    AS  part of the industry sessions at the just concluded Africa International Film Festival (AFRIFF), award-winning Director, Kunle Afolayan, facilitated a Master Class in film directing, providing insights into the fundamentals of the filmmaking process from his wealth of experience.

    With award-winning movies like Araromire (The Figurine), Phone Swap, October 1, and most recent, The CEO, the seasoned Director provided ample information based on personal experiences and research which he hoped will prepare burgeoning filmmakers and others alike for their next projects.

    “Some directors focus only on the artistic performance of actors while others focus on the technical aspects of a production, thereby choosing one and undermining the other. I personally tend to focus on all areas of a production. Nobody is a boss and people have to work together in order to make a good film,” he said.

    Afolayan identified a general problem which was the nature of most individuals who tend to talk more than they act, basically belittling every other person’s effort without having any credit themselves. “The best filmmaking experience is on the job,” he added.

    He continued his charge on the need for Directors to seek to broaden their outlook and aim at versatility; “Do not learn only one style, learn the global style and know the do’s and don’ts  before you choose what style resonates with you. As a filmmaker you have to watch a lot of films, both good and bad, because the bad teaches how not to make a movie.”

    Going further to share his personal experiences, he underlined the necessity of every member of the crew to be in tune with the job at hand, an understanding of the vision and the combination of ideas to aid the achievement of the set goal. He advised that everyone on set must read the script so that interpretation is more of a collective effort rather than the explanation of one person.

    “As a director you must be able to defend anything you create, even if it is bad; but take note that what seems bad to everyone else may just be an effort of you as a director to be different or think out of the box. The growth and the interpretation of the actors lies with the ability of the director to make known the uncertain.” He concluded.

  • AIR FRANCE MADE A SHOW OF KUNLE AFOLAYAN’S FILM IN LONDON

    IT was yet another glamorous event for Nigerian filmmaker, Kunle Afolayan, as Africa converged in London, penultimate Thursday, for the Gala premiere of The CEO, a pan African film which stars Grammy Award winner, Angelique Kidjo, Wale Ojo, Kemi Lala Akindoju, Hilda Dokubo and Aurelie Eliam who were all present at the event.

    Sponsored by Air France London, the premiere was one of the many commitments of the airline to the film project which they are part sponsors of, and for which Afolayan sways as their brand ambassador.

    The popular Vue Cinema, Cranbourn Street, Leicester Square, London, witnessed a huge convergence of African movie buffs and their foreigner friends, who graced the red carpet, savoured a lavish cocktail, before proceeding to see the movie at 8pm.

    There was so much from giggles, laughter and clapping to humorous side of the thriller, just as some moments of tensed silence seemed to grip the audience over the twists, turns and intrigues in the race for the CEO.

    The movie tells the story of five top level staff of a company who are selected for a retreat where the new CEO will be chosen. What starts off as cordial soon goes sour as they attempt to outdo one another in the bid.

    The event was attended by top personalities from the social and corporate worlds including the General Manager for Air France-KLM for UK and Ireland, Mr. Warner Rootliep, Managing Director of Heritage Bank, Mr. Ifie Sekibo, Mr. Chris Oshiafi, Managing Director of PanAfrican Capital Plc, Founder of Terra Kulture, Bolanle Austen-Peters, U.K-based publisher and film promoter, Mike Abiola and his wife actress Golda John.

    Other crew members of the movie who attended the premiere include the writer, Tunde Babalola and the Cinematographer, Dawid Pietkiewicz.

    Expectedly, fans took turns to catch picture moments with stars of the movie who were elegantly dressed for the occasion. Angelique Kidjo was resplendent in traditional African print, just as Wale Ojo’s s stealing the show in a matching shirt and blazer created from beautiful African print also.while Kemi Lala Akindoju, Aurelie Eliam and Hilda Dokubo sparkled in long white, Yellow and green dresses respectively.

  • KUNLE AFOLAYAN: A CULTURE AMBASSADOR NEXT DOOR (2)

    WE have had a couple of fun times together during local and international film festivals and other events that took the African cinema on tour, and many would tell you that the presence of filmmaker Kunle Afolayan usually adds glitz and entertainment to every outing, a situation which sets him aside an in-born entertainer. But the first time I took a notice of his more diverse creativity was in 2014, at the African International Film Festival (AFRIFF) which held in Calabar, Cross River State.

    Afolayan and his Dazzling Mirage spouse, Kemi Lala-Akindoju took to the stage when it appeared the band members at the Tinapa Lake Hotel were tired. From Kcee’s Limpopo, which Lala remixed into reggae to Victor Olaiya’s Baby Jowo which Afolayan led, and several other contemporary and highlife tunes, both artistes showed that their talents aren’t limited to acting – it was the best of duets by these artistes who merely improvised to make the evening tick, and fellow artistes not only cheered them to high heavens, they danced emotionally to the songs.

    Again, away from his promotion of the African culture through his films, Kunle Afolayan, last month, made debut with a magazine entertainment event which targets the renaissance of the African tradition through a potpourri of exciting offerings such as local food and drinks, music, dance and poetry.

    Tagged Kulture Centrik, the aura at the pool side of Airport Hotel, Ikeja, Lagos, venue of the event, on September 29, 2016, brought so much to desire of life before the massive rural-urban migration.  Afolayan’s opening signature at the show was greeted with loud applause, as he arrived paddling a canoe.  This was just as masquerades and a troupe of dancers announced his grand entry.

    The cultural fanfare continued with performances by Nigerian soul singer, GT Da Guitarman, performing his hit single, Ejika; Adekunle Gold with his rave songs; the legendary Jimi Solanke ever green show; Salawa Abeni with her classics and Seyi Solagbade’s popular songs which he jointly performed with Afolayan.

    It is very likely that this monthly event will celebrate the foods, drinks, music, dance and splendour of other ethnic groups in the country, going by what the convener described as a goal to celebrate the arts, culture, and heritage of the great people of Nigeria.

    Another strong incident that defined this filmmaker’s passion for tradition was his recent trail of Yoruba deities; considered as the original religions of Africa which he said have been declining over time owing to the influence of western acculturation by Christianity and Islam. Ifa, the original religion of the Yorubas, is one of such African religions caught in this erosion and Afolayan thought it would make an interesting exposé if reasons leading to this are revisited and presented in film documentary. The result was a series of lessons on Yoruba traditional religion that made debut on Mnet on January 1, 2013.

    A young and curious filmmaker; the creative ingenuity of Afolayan is so riotous to the degree that some feel that playing along the edge of the rule is precarious. But the young man has got the creative license to provoke thoughts.

    At the wake of 2013, the native of Igbonna, Kwara State, thought of the traditional connection of the Yoruba race with Brazil, and decided to travel to Rio, armed with still and video cameras.

    Six hours by flight to South Africa, five hours of waiting to connect, another 10 hours by flight to Sao Paolo, eight hours of waiting to connect, yet another 1 hour’s flight to Rio, Afolayan made for himself another family of Ifa worshippers, spending seven days as a sojourner. Yes, their language is Portuguese, but like a Muslim who may not speak Arab but recites the Holy Quran fluently, these families who do not speak Yoruba recite the Ifa verses in Yoruba language. A stunned Afolayan could not believe this.

    Needless to say that this experience which later took him to Cuba, was the beginning of his studentship of the Yoruba traditional religion, honing his skills around Ifa divination, the Olodumare (self-existing deity) and the Orishas; known to be the intermediaries between Olodumare and humanity. These smaller deities, like you would find in a Babalawo scene in a Yoruba movie include: Esu, (a trickster deity who generates confusion but is also a protector); Ibeji (the deity of twins); Ogun (the god of iron, war, justice); Orunmila (the oracle divinity); Osanyin (the god of magic and medicine); Osun (the goddess of the river Osun); Oya (the goddess of the river Niger); Sango(the god of thunder and lightning; Sopona (the divinity associated with smallpox); and Yemoja (the goddess of all rivers) among others.

    Back in Nigeria, the expedition took him round the South Western states where for several weeks he was the guest of Obas, High Chiefs and Ifa Priests, and other custodians of culture, tradition and religion within the Oduduwa kingdom. The said 26-episode documentary features these Royal Fathers of Yoruba land, Ifa Priests, shrines, cultural festivals, traditional games and the general lifestyle of the descendants of Oduduwa. When next you find yourself in the company of the actor, dial his phone number, and just listen to his ring tone. You may find out that it is an Ifa chant through the voice of High Priest Ifayemi Elebuibon, a famous Babalawo in Yoruba film and title holder of Araba Awo of Osogboland, Osun state.

    This is how personally passionate Afolayan is getting with culture and tradition. He is not only thrilled by his new discoveries, he is excited about its predictive audiences and perhaps the filmic style that will further assert him as a creative filmmaker.

    For this unusual passion in a world widely eroded by western culture, this rave-of-the-moment filmmaker and scion of doyen of Nigerian theater; Ade Love, dumped a promising banking career to promote our culture through arts and entertainment. Indeed, Kunle, as many call him, is a cultural ambassador next door, if only we can see it.

  • KUNLE AFOLAYAN: A CULTURE AMBASSADOR NEXT DOOR

    KUNLE AFOLAYAN: A CULTURE AMBASSADOR NEXT DOOR

    I spent so much time last night thinking about how astern culture and tourism in Nigeria has been, until my mind rested on the missing link, and this has so much to do with having the wrong people in the right places.

    The journey to this narrative is a bit far, but let me state quickly that Nigeria has gone backward in promoting her tourism since the exit of Otunba Segun Runsewe as the Director General of the National Tourism Development Agency (NTDA) by the last administration.

    The tenure of his successor, Sally Mbanefo, is similar to the slump that has happened to the film industry in the hands of Engineer Danjuma Dadu of the Nigerian Film Corporation (NFC). It is indeed a shame how we play politics with our national heritage.

    Now, there is a man known to many of us as a filmmaker, but I found he has offered much more than we could imagine, so much so that filmmaking seems to have succeeded in defining a small part of what he stands for.

    This man; Kunle Afolayan, has merely used filmmaking to convey his several other callings. And like a fan who is usually carried away by the comics, we have not spared some moment to digest the message of this auteur.

    I checked up the meaning of passion in the course of writing this piece and Wikipedia tells me it is from the Greek verb πασχω meaning to suffer: “… a very strong feeling about a person or thing. Passion is an intense emotion, a compelling enthusiasm or desire for something. This, to me, is cardinal in how Afolayan wants to be perceived; hence you can see a subtle but glaring promotion of Nigerian art, culture and tourism in all his films.

    In Irapada, his first feature film, there was a conscious harnessing of the three major tribes in Nigeria. This remarkable opening of his film career took him round the country where he explored the rivers and forests of the North and South, using the National Youth Service Corps (NYSC) objective to announce his interest for his country, its myths, languages and natural endowments.

    If there was any doubt of Afolayan being a detribalised Nigerian, especially after the controversy that arose when on April 6, 2015, he posted a tweet which implied that Igbos are the majority group behind copyright infringement in Nigeria, the filmmaker merely followed the cue of his distributor, Gab Okoye, who made it clear that, that indeed was the case, when his film, October 1 was hugely pirated.

    Enter his sophomore effort, The Figurine: not only was the NYSC scheme used once again to connect the different ethnic divides in Nigeria, Afolayan took us farther into the deep forest and rivers of Africa, and played up our ancestry, myths, culture, deities and art through our beliefs which he transported to the foreign land and back.

    And by matching tradition and modernisation, not only were the educated who seem to have ‘missed it’ schooled about their roots, foreigners had the hint of what African traditional culture represents.

    As modern as his third effort, Phone Swap was, we were taken to Owerri, a prominent town in South-East Nigeria and we saw how huge subsistence farming can be. We also saw local menu and the need for any Nigerian to learn to savour meals from other tribes.

    This was despite the fact that Phone Swap was conceived as an advertising agency’s proposal for a movie that would cut across ages 15 to 45. His fourth work, October 1, again brought together, the three ethnic groups in Nigeria which he weaved round a fictitious incident on the eve of Nigeria’s independence of 1960. If this film didn’t evoke nostalgia, it makes you feel proud to be an African.

    It demystifies some of the perceived selflessness of the colonial masters and celebrates our resilience to conservatism. Afolayan preaches against the danger of neo-colonialism which has brought so much confusion about sexual identity. The epic also played up our traditional attires, means of livelihood, communications, transportation, our trading system and royalty.

    In his bid to harness Africa as a continent with similar culture and tradition, Afolayan’s latest film, The CEO, is another modern film that did not lost the flavour of nature and tradition. Not only is the musical chair game nostalgic, the Nigerian attire is made to fit elegantly, even on the white South African cast.

    If you miss a river in any Afolayan’s film, there is a pool to substitute for this natural element. The Inagbe Beach Resort, the main location of the film provided almost everything to be cherished in nature. The sea, the raffia roof chalets, the beach, the horses and indeed, African music provided by Adekunle Gold.

    …To be continued

  • KUNLE AFOLAYAN’S ‘THE CEO’ GETS LONDON GALA PREMIERE

    COURTESY of Air France London in conjunction with DJAMedia and Golden Effects Pictures and Kunle Afolayan Productions (KAP), London residents will get to watch KunleAfolayan’s blockbuster movie, The CEO.

    The movie which has been getting rave reviews shows at the Vue Cinema, 566 Chiswick High Rd, London,W4 5XS, Leicester Square, London, England.

    The CEO revolves around five top level staff of a company selected for a retreat where the new CEO of a global company will be chosen. What starts off as cordial soon goes sour as they attempt to outdo one another to be named The CEO.

    The Pan African movie reaffirms the renaissance of the new Nigerian cinema on the global landscape. The cast include Wale Ojo, Angelique Kidjo, Kemi Lala Akindoju, AurelieEliam, Jimmy Jean-Louis, Fatym Layachi, Hilda Dokubo, Peter King Nzioki and Nico Panagio.

  • Aftermath of Zuckerberg’s visit, Kunle Afolayan slams critics

    Aftermath of Zuckerberg’s visit, Kunle Afolayan slams critics

    In response to critics of his comments to Facebook founder Mark Zuckerberg on how Nollywood can make a profit from Facebook during their meeting, KunleAfolayan has hit back, describing them as ‘jobless’ and ‘failures.’

    During his recent visit to Nigeria, Zuckerberg had sought audience with Nollowood stakeholders and Afolayan approached on him on developing a way content providers could earn from their contents.

    Taking to Facebook video yesterday afternoon, the ace filmmaker in two short videos addressed critics who felt he shouldn’t have bothered the Facebook founder with challenges of Nollywood and should have reverted instead to broaching such issues with president Muhammadu Buhari.

    “I just want to correct this notion,” started Afolayan, who believed otherwise.

    “My meeting with Mark of Facebook was not an accident… I was contacted by Facebook team weeks before his arrival in Nigeria. And I didn’t even know he was going to come but when he came, I was privileged to meet him.

    “As an artiste and also an entrepreneur, for me, growth is what I am so interested in. It’s what I would always advocate for… I mean, Facebook can come to Nigeria, they can speak to us, they can look at how to expand their businesses. But what are we getting back in return? A lot of us post our contents on Facebook and we pay. So, why can’t we also put content on Facebook and monetise it?”

    The filmmaker whose latest movie, The CEO, has been generating waves globally however, believes thinks that it is some unsuccessful people with online platforms that were throwing snide remarks at him.

    “Of course, I got a lot of positive comments, especially from people who are forward-looking and people who believe in growth or in potentials… but there are some people, losers, out there, you know, who either have interest in… maybe they have their own platforms and they’re not doing so well and they’re wondering, why do we have to go to Facebook? Or they are wondering, is he the only one?

    “I think that is one of the problems we have around here. We always, instead of us supporting what we have, have all of us coming together and doing collaboration… Some of us, when you see someone growing, all they want to do is ‘bring the person down.’

    “What is wrong with when you put your content online on their platform, it generates revenue for you and it’s a win-win situation for everybody? Things like this don’t really bother me because, look, I am destined to be where I am. It is not by my making. And anybody who is trying to emulate the same thing, I’m very sure that if they put their mind to it, I’m sure you’re definitely going to get there. But all of those negative comments, especially from those jobless people who have no other thing but sit on blogs. And if you see their comments, you will anonymous because they are losers, they are failures, they have nothing going for them and all they like to do is look at someone who is growing or who is doing something good and they just want to bring the person down.”

    Afolayan who is already garnering major recognition globally also thanked his supporters and all those whose support Nigerian entertainment.

    The video generated so much comments, most of which commended Afolayan and asked him not to bother with ‘haters’ who thought differently.

    A commenter, Famurewa Simbo, said; “I AV seen a lot of great vlogs by Nigerians and wondered how they will make money in return based on views and like monetize it like it’s happening on YouTube… So Kunle made a great suggestions towards that and now people re criticizing? This is ridiculous.”

    Also, Eshiomomoh Ifoga, said; “I wish you could just ignore those negative vibes. We are very proud of you,” while Folaranmi Abimbola Biodun wrote: “They don’t deserve your attention. They are time wasters. More grace.”

     

  • ‘Food Africa’ project will enhance campaign against poverty – Tonye Cole

    ‘Food Africa’ project will enhance campaign against poverty – Tonye Cole

    Recently, the United Nations Sustainable Development Goals Fund (UN SDG-F), Sahara Group, Kaduna State Government and Roca Brothers, unveiled the Food Africa project in Kaduna to promote food security. In this interview with Assistant Editor, Seun Akioye, Mr. Tonye Cole, Executive Director and Co-Founder, Sahara Group speaks on the importance of the project which is ultimately expected to enhance inclusive growth in the African food industry. 

     

    How much of a threat would you say poverty represents to communities and nations across the globe?

    Poverty is a serious threat to communities and nations globally.  Apart from the fact that people die daily from starvation due to poverty, the constantly increasing gap between the rich and the poor has accounted for further strife, violence and conflicts in many regions of the world.  Some world bank reports have stated that nearly half of the world’s population – more than 3 billion people live on less than $2.50 a day, more than 1.3 billion live in extreme poverty – less than $1.25 a day and 1 billion children worldwide are living in poverty. According to UNICEF, 22,000 children die each day due to poverty. The statistics are very disheartening hence the need to develop sustainable solutions required to reduce the threat to humanity.

     

    How has Sahara’s corporate responsibility projects addressed the poverty menace?

    Through multiple partnerships with public and private sector organisations, Sahara has been involved in the implementation of several economic empowerment programmes within and beyond our locations across the globe.  Most of the projects involved provision of platforms for skill acquisition for indigent and disadvantaged beneficiaries to promote inclusion and socio-economic growth. The recently launched Food Africa project is another platform we believe will enhance the campaign against poverty on a massive scale given the involvement of local, regional and global partners.

     

    How did the Food Africa project emerge and what is the focus of the project?

    The Food Africa project, a very first of its kind is the product of a partnership between Sahara Group, the United Nations Sustainable Development Goals- Fund (SDG-F) and the Kaduna State Government aimed at empowering the people of Kaduna State and alleviating poverty through food security. The project was birthed after the SDG-F looked to the private sector as a possible contributor to the success of sustainable goals particularly because they had observed in multiple countries across the world, many private companies had carried out very successful and thriving CSR projects with little or no involvement of the host governments. The agriculture initiative aims to integrate the entire food value chain – the farmer, wholesaler, retailer and consumer – using a forward/backward integration approach that would help improve the farmers, their farming techniques and reduction in farm produce wastages, thereby providing a sustainable source of food security, poverty eradication, skill acquisition and social inclusiveness. The target is to touch at least 500,000 beneficiaries (30% direct beneficiaries and 70% indirect beneficiaries) providing families with better nutrition and livelihood opportunities are estimated to benefit from the project over a five year period.

     

    Who are the partners involved in the project?

    The United Nations Sustainable Development Goal Fund (SDG-F), Sahara Group, UN specialized agencies, Kaduna State Government and Roca Brothers of Spain who were recently given the award of the best restaurant in the world. The SDG Fund and Sahara Group will be responsible for project design and will together provide the bulk of the co-financing, mobilize matching fund contributions and oversee the preparation of the work plan in agreement with all partners. They will jointly chair the bi-annual trustees committee, assume overall oversight of the project implementation, provide guidance to the project management office and oversee the appointment and development of the capacities of the processing facility management.  UN specialized agencies will assume responsibility for technical assistance in their core areas of expertise and implementing those activities agreed upon in the work plan. The Roca Brothers will contribute to overall technical oversight to the project. They provide their technical expertise, including the sharing of best practices in resource efficiency, recycling and recovering of waste as secondary resources to help optimize the operations of the processing facility. Kaduna State Government will provide the land upon which the facility will be constructed and other arable land within the identified Local Government Areas in addition to access to utilities and all-year round armed security for the facility.

     

    tonyeYou recently unveiled your extrapreneurship framework for corporate responsibility, how does the Food Africa project key into this?

    The extrapreneurship is a cross sectoral collaboration that identifies, creates and connects young people with business interests in emerging markets through skills training, mentoring and access to a network of committed stakeholders. In the same vein, the project provides a platform for partnership between the various stakeholders to offer trainings and mentoring services to rural farmers in Kaduna in order to help them develop and improve their farming techniques and methods to meet global standards, providing a platform to learn and understand the business and commercial aspect of agriculture value chain as well as also providing access to a network of committed product off takers.

     

    How will Sustainability be enshrined into the project?

    Considering the fact that Sahara has over the years nurtured businesses from incubation to maturity, we have along with our partners developed and designed an appropriate framework during the project conceptualization to ensure ownership of project by beneficiaries hence guarantying sustainability. The project beneficiaries will be empowered with the right skills, training, resources and network connections that will guaranty the sustainability of the project.

     

    How would you describe the formal launch of the project in Kaduna and what does this mean for Nigeria?

    Very symbolic! The enthusiasm expressed by the local farmers in Kaduna was palpable. They are eager to learn new ways of improving their work and collaborating to achieve the big picture of sustainable productivity for the benefit of all. I must commend the Kaduna State Government ably led by His Excellency, Mallam Nasir El-Rufai for providing the foundation and support for the commencement of the project. In fact, prior to the formal launch we had been working closely with the relevant ministries, agencies and organisations in the state. Everyone is excited about the expected outcomes from Food Africa and I can tell you that Sahara and other partners remain committed to ensuring that we record a resounding success that can be replicated elsewhere.  In addition, considering Nigeria’s position on the African Continent, it will afford us the opportunity to equally lead efforts that would stimulate stronger commitment and enthusiasm in other parts of the continent towards the attainment of the critical development action.

     

    What other projects is Sahara currently implementing under its extrapreneurship platform?

    The concept is gradually unfolding and we are currently collaborating with Kunle Afolayan, an award winning film maker on a project tagged ‘Grooming film Extrapreneurs with Kunle Afolayan’.  The project was designed to provide a platform to task youths in Nigeria to channel their creativity and innovation in film making to celebrate entrepreneurship in Nigeria using the theme -My Nigeria, My Platform…Seeing Nigeria through an entrepreneur’s eyes. Interested budding film talents are expected to send in 15-minute documentaries that highlight the story of Nigerian entrepreneurs, with a focus on how their activities are providing sustainable solutions, creating employment and promoting socio-economic development in the nation. All submitted documentaries will be screened by one of Africa’s best film makers, Kunle Afolayan and the overall winner will undergo a mentorship programme with Kunle for six months. Sahara Foundation is also in partnership with ENACTUS Nigeria to create a platform that will identify and reward business ventures while also improving the efficiency of extrapreneurs to ensure growth and sustainability.  This will be achieved by granting young and innovative individuals with business interest access to a network of mentors and angel investors who will guide them to success.

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  • Again, Kunle Afolayan shines as The CEO premieres in Lagos

    Again, Kunle Afolayan shines as The CEO premieres in Lagos

    •Filmmaker pleads with pirates

    One month after the Air France in-flight/Paris premieres of Kunle Afolayan’s latest offering entitled The CEO, Lagos, last Sunday witnessed another huge convergence in honour of the filmmaker with a ‘sold-out’ showcase at the Eko Hotel and Suites, Victoria Island.

    From an exquisite red carpet through a music-filled cocktail arena to a large viewing hall, the show stood the celebrant out for his brand recognition, as producer of critically acclaimed movies such as Irapada, The Figurine, Phone Swap and October 1.

    For The CEO, it is the filmmaker’s first shot at the Pan- African market, which further explains the robust size of attendees which include Nigerian and foreign cast members, corpoarate sponsors, government officials, stakeholders in the film industry, friends, colleagues and fans of the filmmaker.

    Among them, Minister of Information and Culture, Alhaji Lai Mohammed, Lagos State Commissioner for Information and Strategy, Steve Ayorinde and Lagos State House of Assembly member, Desmond Elliot.

    Others include officials of sponsor companies such as Bank of Industry from which Afolayan took a loan of N50 million; Air France, Peugeot Nigeria; Africa Magic, Adron Homes and Properties Ltd; Inagbe Grand Resorts and Leisure and K Square Security outfit among others.

    The Lagos premiere which followed the first-of-its-kind premiere on the Air France Flight AF0149 from Lagos to Paris on June 1 provided the desirable ‘noise’ ahead of the cinema release this Friday.

    Some of the cast in attendance include lead character Wale Ojo, Hilda Dokubo, Kemi Lala-Akindoju, Haitian actor and model, Jimmy Jean-Louis and Kenyan actor, Peter King.

    The CEO tells the story of TransWire Communications; a global phone network with major operation in Nigeria, whose chief executive has just retired.

    To fill the vacant seat, the Paris-based company sends five nominees amongst his most senior level staff across Africa on a leadership course in order to determine who to appoint as the new boss in Africa’s biggest market.All five arrive from their respective destinations and check into a beach resort where the course is holding.

    Assisted by Lisa (Akindoju), the HR Coordinator for TransWire Global, course tutor, the mysterious Dr. Amet Zimmerman (Kidjo), starts off the course by making all five executives indulge in a round of the child’s game of musical chairs.

    It was not a day of long speeches as every were eager to see the much anticipated. However the filmmaker used the opportunity to plead with pirates not to feast on the film as they did October 1, saying: “I borrowed N50million from Bank of Industry to produce this film,” said Afolayan. “Please do not pirate the film. I beg you o. I need to pay back the money.  I think I have 13 months left. Please help o.”

    He noted that The CEO is an experiment carried out in the hope that the film will cut across all African countries as a pan-African movie.

    The CEO as an experiment to develop value for African cinema. It is something that I am very passionate about. This all started as a kid, every time I see the pictures of my father and his contemporaries at film festivals.

    “It became a concern as I have not seen any film from neighbouring African countries brought to Nigeria for screening; hence there is a gap among African countries. The CEO is an experiment that I hope will do the magic. The original cast was Nigeria, Togo, Ghana and one Francophone cast. But after my trip to Egypt, it became an eye opener after meeting with colleagues, where we had a co-production meeting,” he added.

    Continuing, Afolayan said “with close to 500 cinemas in South Africa, if my films could screen in 200 cinemas, it would be great, as this is what cinema distribution can do to the success of a filmmaker. If we can lock down Africa, then we do not need Hollywood.”

    Other cast members of the movie include Grammy Award-winning singer, songwriter and entertainer from Benin Republic, Angélique Kidjo; French-Ivorian actress and model, Aurelie Eliam; South African actor and presenter, Nicolaos Panagioto-poulos; Moroccan star, Fatim Layachi as well as Nigerian singer, Adekunle Gold, who performed one of his hits, Orente in the film.

     

  • Sahara Group partners Kunle Afolayan

    Sahara Group partners Kunle Afolayan

    With the premiere of Kunle Afolayan’s movie, The CEO, drawing close, Sahara Group has announced the Grooming Film Extrapreneurs With Kunle Afolayan Initiative.

    Afolayan made the announcement in a release which read; “As we excitedly count down to the Grand Premiere of our film The CEO on the 10th of July 2016 at the Eko Hotel and Suites, in Lagos, Sahara Group yesterday, has officially partnered with Kunle Afolayan in a brilliant initiative called Grooming Film Extrapreneurs with Kunle Afolayan.”

    The idea aims at encouraging aspiring young minds within the society to get a chance to understudy the award winning filmmaker for a period of 6 months. After, which they will undoubtedly leave with vast technical and intellectual resources to take them forward towards a promising career.

  • Sahara Group partners Kunle Afolayan

    Sahara Group partners Kunle Afolayan

    With the premiere of Kunle Afolayan’s movie, The CEO, drawing close, Sahara Group has announced the Grooming Film Extrapreneurs With Kunle Afolayan Initiative.

    Afolayan made the announcement in a release which read; “As we excitedly count down to the Grand Premiere of our film The CEO on the 10th of July 2016 at the Eko Hotel and Suites, in Lagos, Sahara Group yesterday, has officially partnered with Kunle Afolayan in a brilliant initiative called Grooming Film Extrapreneurs with Kunle Afolayan.”

    According to him, the idea aims at encouraging aspiring young minds within the society to get a chance to understudy the award winning filmmaker for a period of 6 months. After, which they will undoubtedly leave with vast technical and intellectual resources to take them forward towards a promising career.