Things are looking up for Nollywood stars Lateef Adedimeji and his wife, Adebimpe Oyebade Adedimeji, as the celebrity couple has been unveiled as brand ambassadors for KON Group, an international consulting firm based in Doha, Qatar.
The appointment comes months after the successful release of Lateef’s epic film, Lisabi, and is in recognition of their growing influence and remarkable contributions to the Nigerian film industry.
In a statement personally signed by Lateef, he shared the news with excitement: “My wife and I are beyond thrilled to announce that we’ve signed a mega deal as ambassadors for KON Group Qatar, an international consulting firm specializing in business management, cultural consultancy, and global partnerships.”
As the official faces of KON Group in Nigeria and across Africa, the couple will help drive initiatives that empower entrepreneurs, businesses, and industries.
Their ambassadorial duties will cut across several sectors, including project management, business development, communication strategy, public-private partnerships, medical tourism, digital life coaching, and cultural diplomacy.
Lateef added, “With this honour, my wife and I are inspired to do even more to enhance Nigeria’s image on the global stage. We are committed to showcasing the best of Nigeria and proving to the world that great things are happening in our country.”
Qatar-based Nigerian artiste and hypeman, Olanrewaju Odumewu, popularly known as Labosky, added another feather to his cap as he co-hosted the maiden edition of the BTN Awards in Doha, Qatar, alongside celebrated Nollywood actor, Lateef Adedimeji.
The star-studded event, which held recently in Doha, saw a display of African entertainment excellence and had top Nigerian movie stars such as Kunle Afod, Kemity, Itele, Ijebu, Damilola Oni, Billique, Taiwo Adeyemi, Adekaz . Mo Bimpe, Uzee Usman, Sanusi Izihaq a.k.a Apankufor in attendance. Many of the celebrities also received awards in recognition of their contribution to the Nigerian movie industry.
Absentials who received awards includes Ali Nuhu, Odunlade Adekola, Mercy Aigbe, Ibrahim Chatta and Femi Adebayo
Labosky, who was also a member of the event’s organizing team, expressed immense pride in the success of the event and the opportunity to share the stage with Lateef Adedimeji. He described the moment as a defining one in his career as a hypeman and entertainer.
“Hosting alongside a respected figure like Lateef Adedimeji was more than an honour for me—it was a dream come true,” Labosky said. “Bringing the Nigerian entertainment spirit to life in Qatar, while celebrating our stars, made the night magical. It’s proof that we can take our culture and talent anywhere in the world and be celebrated.”
The event was spearheaded by Tunde Adedeji, popularly known as BobbyT, who serves as the President of BTN, alongside his partner, Ramon Lawal, also known as the Asiwaju of Qatar. The duo, both influential figures in the Nigerian community in Qatar, have been at the forefront of promoting African excellence and entertainment in the diaspora. Their vision for the BTN Awards is to create a global platform that honors talents and bridges the gap between local stars and their international audiences.
“The BTN Awards was birthed from a deep desire to celebrate our own, no matter where they are in the world,” said BobbyT. “We believe our stars deserve global recognition, and Qatar is just the beginning.”
Ramon Lawal added, “This is more than an event—it’s a movement. We’re showcasing the strength and beauty of African talent while building a legacy for future creatives in the diaspora.”
The BTN Awards aims to celebrate African talents making waves both locally and in the diaspora, and its maiden edition in Qatar marks a remarkable step towards uniting creatives across borders.
In 2020, Lateef Adedimeji embarked on a one-man, twelve-character stage play, attracting massive attendance from thespians and prominent brands. Little did he know that this would mark a turning point in his career. Four years later, he produced his first major big-screen movie, Lisabi, which has established him as one of Nollywood’s highest-grossing film producers. The multitalented actor and producer speaks with The Nation’s ADENIYI ADEWOYIN in this interview.”
What are your expectations for the ‘Lisabi’ sequel?
I know people will love it and this second part is an answer to a lot of questions that popped out when part one came out because a lot of people don’t know the story of Lisabi, they don’t even know that it has a second part so this will answer a lot of questions and people will love it.
You chose a streaming platform for ‘Lisabi;’ how do you measure the success on the platform compared to cinema?
According to Netflix, part 1 was about the most viewed and it was the most searched film of 2024 which is a good thing for me. It’s my first big screen job. I’ve never produced anything that is this big in my entire career and receiving all of these attractions is a big deal for me and this is a story that resonates with love. It’s an original story, it’s not fiction.
What were your fears when you started this project?
I was scared because I had never done one before. There were questions like can he do it? Would he be able to do it and all of that? I am stubborn when I’m being told I can’t do something, I don’t mind if I fail. At a point even if this flops I know that I’ve taken a bold step which will give me another edge to want to take another step. If you don’t try, you don’t know what risk there is and I tried it, it was tough but I’m happy with the result.
I know you have a supportive wife in Mo Bimpe, who is also an actress, what was her role in helping you achieve this feat?
She’s the engine room, she’s the ginger; even when we were filming and sometimes I felt like it was getting tiring, she’s always the one to say you can’t get tired, you are a star, you must do it, you will do it don’t worry, look at me, I am here, we will go together. When she says that to me, I will bounce back. She produced the film because I had to take care of being an executive producer. The joy is that we are both growing and doing well. Most of the time people will be like since we got married his wife’s career has gone down but I’m not a fan of that. We support each other equally.
Did she deliberately step down a bit in her acting career for you?
She didn’t step down, she just stopped being in every film. Being in every film and being in strategic films are two different things. I used to be like that too but we both decided that we should be selective of films we will be. Look at the story if it’s challenging enough, would it stretch you as an actor to get better? If that is it, take it. I don’t want to be comfortable in my comfort zone. I need something that will stretch me, so that’s why she would always pick scripts that she knows will stretch her.
What informed that decision for you, you wouldn’t do that when you were up and coming.
As of 2020, I sat and saw a lot of my films and I took a break sometime which was when I did my stage play. I was like what have you not done? What is the next thing you can do that will stretch you? That was why I did that one-man twelve-character stage play at Radisson Blu on my birthday in 2020 and it was a deliberate effort because I invited thespians, I invited brands because I didn’t want to be the one running after brands anymore and they all came. I think immediately after the play they started lockdown and that year was my best year ever because all of the brands that came for the stage play started reaching out to me to do one-minute promo and when they asked how much, I said three million naira, they would be like we don’t have but we have two million naira, I said me? I just thank God that the deliberate effort brought something to me. Ever since then, I thought being scarce does not mean you’re not being called. It only means you’re giving yourself time to evolve and do one or two that will stretch you like you’ve done ten.
Does it mean you don’t do the regular home videos anymore?
No, I still do but I think people are just scared to call me these days, maybe they think my money has skyrocketed. I still get a lot of calls for jobs but it’s such a busy time for me but I pick some that I feel is quite challenging for me. If I feel it’s something I just want to go and play then there’s no need to collect the money.
How would you describe your life journey?
It’s been amazing, I’m glad that I learned every way till this very minute and it’s beautiful. Lisabi gave me another strength. I’ve always been a fan of “I don’t want to produce any small film.”
When Lisabi came my budget was two hundred million but I hit over three hundred million plus when we got to the location, I didn’t break but bent on finishing it. At that time I didn’t know if Netflix would accept it or if it would go to the cinema but I was just certain in myself that I’ll do a good job and there would be a market for it.
‘Lisabi’ showcased a lot of juju which, according to the movie, played a significant role. In your perspective, will you confirm that voodoo truly exists?
Only a mad person will say it doesn’t exist, it does. The truth about it is that Christianity and Islam were brought to us, what were we doing before then? In the true essence of it, these people that fought that battle, what did they use? It was word of mouth.
Prominent actor and filmmaker, Lateef Adedimeji, has expressed his disapproval of the growing trend of actors taking on roles without compensation, stating that it undermines the industry and demotivates practitioners.
In a chat with The Nation, Adedimeji reacted to a recent outburst by one of his colleagues on social media regarding the practice.
He emphasized that he neither seeks free jobs nor participates in productions without remuneration.
“I’m not a fan of such, I don’t do it, and I don’t think I’ll ever do it no matter what,” Adedimeji stated firmly. “I may not be able to pay someone as much as they expect, but not paying at all is something I will never do and would never advise anyone to do.”
The actor further explained how unpaid jobs negatively impact the entertainment industry. According to him, the lack of financial motivation stifles creativity and discourages talent development.
“It will definitely affect the industry,” he said. “You’re killing the motivation. Everyone with a talent that works needs to be encouraged, and money is that motivation. It assures the individual that if they keep improving, there is financial reward for their effort.”
Actor and filmmaker Lateef Adedimeji has shared the humorous story of how he proposed to his wife, Bimpe Oyebade-Adedimeji, in a recent interview with Chude.
He revealed that Mo Bimpe thought he was joking when he proposed over the phone.
According to Lateef, Mo Bimpe’s initial hesitation was due to his Islamic faith, as she feared her father would not approve.
“I called her and told her I wanted to ask her something, then I told her I wanted to marry her. She was just joking, like, ‘What is doing this one? Get out! I can’t marry a Muslim; are you okay? My daddy won’t even hear that”, he said.
He recounted how he arranged to meet Mo Bimpe’s father and asked for her hand in marriage.
After promising to take care of his daughter, Mo Bimpe’s father agreed to the union.
“Then I told her that we’d go see her dad, and I’d speak to him and calm him down. So we went to her village during one of their masquerade festivals, and towards the end, I asked to see her dad. I promised him that I’d take care of his daughter, and he said he’d pray and get back to me, and that was it”, he said.
The couple had consistently denied being in a romantic relationship before their wedding, but Lateef revealed that they dated for about three months before tying the knot.
“The proposal wasn’t planned because we just dated for like two, three months and then we got married”, he added.
Lateef and Mo Bimpe got married in December 2021, with a traditional wedding in Ekiti State and a Nikkai ceremony in Lagos State.
Actor and filmmaker Lateef Adedimeji has opened up about his journey to success and marital life in an interview with Chude Jideonwo.
Lateef recalled how a mentor in the Yoruba movie industry doubted his potential, predicting he would fail within a year.
However, Lateef confidently asked for two years to prove himself.
He also shared the romantic story of how he proposed to his wife, Bimpe over the phone and how she has been a rock for him despite facing online trolls and hurtful comments, including being called barren.
Lateef expressed gratitude for his wife’s support, particularly during the challenging time when he was working on his project, Lisabi.
He said despite facing disappointment from those who promised to support him, his wife’s encouragement helped boost his confidence.
“Someone once told me in the Yoruba movie industry that he gave me one year to see what I would become. I told him to give me two years and he will see what I will become.
“My wife and I have received a lot of trolls. Recently, someone called her barren on social media. She would always show it to me and would say they would be all right.
“I just called her one morning and asked if she would marry me and she said Yes.
“When I wanted to do my first big screen job, Lisabi, I realiyzed that everybody that I felt would stand by me was not there; there was nobody,” he said.
Actor and filmmaker Lateef Adedimeji is celebrating a remarkable achievement on Netflix, with his newly released movie, Lisabi: A Legend Is Born, reaching number 1 on the platform in less than 24 hours.
His previous movie, Lisabi: The Uprising, which was released last year, has also risen to number 3 on Netflix.
Lateef Adedimeji expressed gratitude to fans, supporters, and lovers, crediting his Maker for the double blessing.
He urged his audience to continue streaming Lisabi 1 & 2 on Netflix, and also provided an alternative viewing option for fans outside Africa on Circuit TV.
“Look at God! In less than 24 hours of release, Lisabi – A Legend Is Born is number 1 on Netflix, and guess what? Lisabi – The Uprising, which was released in September of last year, is now number 3!
“Thanks to you all for making this happen. Please, let’s keep up the energy; Lisabi 1&2 is streaming on Netflix. Thank you once again
“For fans outside Africa, please watch on Circuit TV. LisabiALegendIsBorn LisabiTheUprising,” he wrote.
Nollywood actor Lateef Adedimeji has opened up about the origin of the popular ‘Nduka’ character he portrays in movies and skits.
According to the versatile actor, the idea for the character stems from his secondary school days, where he mimicked a teacher known for speaking in a distinct manner.
Adedimeji revealed that he first experimented with the unique language style while on set with notable actors like Odunlade Adekola, Okunnu, and Sanyeri.
Recalling the moment, he said: “I was on set with big names like Odunlade Adekola, Okunnu, and Sanyeri, and they were all delivering in Yoruba. I thought to myself, ‘How do I stand out in such a movie?’ So, I approached the director and told him I had an idea – one unique tongue I could try out. He agreed, and I went for it. The moment I spoke, everyone on set burst into laughter and started asking where I got it from.”
The actor added that the scene was later included in the movie’s promo, which garnered a lot of attention and marked the beginning of the audience’s love for the character.
Actors Lateef Adedimeji and Bimpe Oyebade Adedimeji are celebrating their third traditional wedding anniversary today.
The couple marked the milestone by sharing heartfelt messages, nostalgic photos, and videos from their 2021 pre-wedding shoot on Instagram.
In his romantic post, Lateef expressed gratitude to Mo Bimpe for her steadfast support, reflecting on their love story and promising a brighter future together.
He wrote: “Like the sun, thought of you rises with me every morning, only to rest with me as I lay my head to sleep in the middle of the night.
“My baby, my fight buddy, my confidant, my number one critic. I keep counting my blessings every day with you. Thank you for all that you are. I am glad we made it. It can only get better my love.
“Happy traditional wedding anniversary my love @mo_bimpe 3 YEARS feels just like yesterday! I love you more and more with each passing day,”
Mo Bimpe responded with an equally affectionate message, sharing images of them in their stunning Yoruba traditional outfits from their wedding day.
“It’s my wedding tradi-versary today. This lyrics of our favorite song best describes our love story! Look how far we’ve come B!
“Happy traditional wedding anniversary my king @adedimejilateef, 3 YEARS feels just like yesterday! I love you more and more with each passing day”, she wrote.
Adebimpe Oyebade, a famous Nollywood actress, is the young and beautiful wife of sterling actor, Abdulateef Adetola Adedimeji.
With a rising career that kicked off in 2016 after she began establishing herself as a model, the native of Ijero Ekiti, Ekiti State, Mo Bimpe, as she’s fondly referred to, is the last of her parent’s six children of her parents who grew up in Akure, Ondo state.
Unknown to many, her incursion into the world of films and storytelling is one of the traits she picked up from her father, who is a renowned historian best known for his storytelling.
Despite denying her relationship with Adedimeji for fears of scandals in the industry, this English graduate of the Ekiti State University, the leggy actress cum model walked down the aisle with Adedimeji in a colourful wedding that remains the talk of the town till the end of 2021.
“At first I was like ‘no way’ because I was scared obviously because of the way the industry is. And the way society is. I was so scared. I told him no, we can’t do this,” she told The Nation.
On her journey into being Mrs Adedimeji, she said, “Lateef is a very open person. He made it very easy for me because he told me everything, even the things that would really annoy me. He told me everything, this is me, can and will you accept me like this? So if you want to marry me, know that. This is my past. So, he told me everything. There’s nothing I would hear that I would say what am I hearing because I’ve already heard it from him. So he made the journey easy.”
For her primary and secondary school education, Mo Bimpe attended Asset College and Omelete school in Akure, Ondo State before she proceeded to study English at Ekiti State University (EKSU), Ado Ekiti after which she observed her compulsory National Youth Service Corps service in Benin, Edo state.
Unlike her husband, who just made his mark as a producer with the Netflix feature film, ‘Lisabi,’ Mo Bimpe has made her mark as a producer with over 20 films in her kitty. Some of her films include ‘Entrapped,’ ‘Jade’s Cross,’ and ‘Dear Sister.’
As a supportive wife, Mo Bimpe featured and also co-produced the biopic ‘Lisabi,’ alongside her husband.
On taking criticisms and backlash as a producer, she said, “Okay, the only thing I would say is, as a producer, you have to check. I was telling him (Lateef) that the only reason I’m reading all this thing – comments and criticisms – is to take notes for next time. Some will open your eyes to things that you didn’t even know. Some make sense, but some are just talking. So for me, I would say I picked my pen and paper, writing down some sensible ones, so that’s it. You learn better.”
In a brief chat, Lateef Adedimeji confirmed that Mo Bimpe joined in the casting of the film. She revealed why she chose Ibrahim Chatta and Mr Macaroni for their individual roles.
“Like he (Lateef) said, choosing uncle Ibrahim has been since when we came up with the story because personally, I’m a big fan of uncle Ibrahim and I feel like I’ve never worked with him personally. I was like, ah finally, there’s a chance to work with uncle Ibrahim closely. And then the character you can tell you’ve seen the movie can tell he killed it. So we knew that oh, it was either uncle Ibrahim or no nobody else. And for Debo (Mr. Macaroni), he is obviously very close with my husband in real life. They are very close. He was his best man for our wedding. So they are very close and we knew that for this role, we needed somebody that is very close with him so that people can relate with the character and with the friendship. And that was why we chose Debo.”
