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  • OAAN throws weight behind proposed Media bill

    OAAN throws weight behind proposed Media bill

    • By Afolabi Idowu

    The proposed Chartered OOH Media Practitioners Bill, which has gone through the second reading on the floor of the National assembly, has received full support from Outdoor Advertising Association of Nigeria OAAN.

    According to the association’s president, Mr. Sola Akinsiku, the bill has become imperative going by the not-too-pleasant fate befalling the OOH sector in Nigeria.

    The Association argued that though it never initiated the Bill, which had gone through the second reading on the floor of the national assembly, it is however in its full support; since it will go a long way in enhancing the fortunes of practitioners and the practice, and bring sanity to the out- of -home Advertising ecosystem.

    OAAN noted that, when passed into law, the Bill will go a long way in checking destructions, usually meted out to Out-of-Home Media assets in the country, and the bastardisation of the environment, through cluttering.

     “For the avoidance of doubts, our Association has unequivocally and unambiguously expressed our support for the Bill, as proposed by the most distinguished Senator Enyinnaya Abaribe Harcourt because we are convinced that the anticipated Charter will promote sanity, excellence and professionalism in the Out-of-Home media ecosystem.

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    “We believe very strongly that it is in the best interest of our practice and business as well as the industry to have the proposed chartered status. At the least, onslaught against Out-of-Home Media Assets in the country would be protected and bastardisation of the environment with cluttering would stop, the proposed chartered status is meant to bring sanity into the Out-of-Home media ecosystem in the country,” OAAN said in a statement release to journalists recently.

    Out-of-Home media assets owners, he stated, continue to grapple with challenges, especially in the hands of government departments that claim to control the practice.

    He cited the experiences of practitioners in some states such as Kaduna, Lagos, Abuja and Enugu, where investments running into millions of naira had been lost in the past due to the high-handedness of the regulatory agencies in the states.

    “We also know that a lot of charlatans exist in the business. A situation where the number of unregistered billboard owners is far higher than the registered ones is not good for the space. I think the bill is also seeking an end to such practice. Anybody that must practise advertising would have to be certified by the proposed council,” Akinsiku added.

    Akinsiku posits that while the Advertising Regulatory Council of Nigeria (ARCON), has been effective in the management of the advertising leg, the non-advertising leg has been a cause of worry and challenge to business sustainability over the years.

  • LASPARK, OAAN reach agreement on ground rent

    The Lagos State Parks and Gardens Agency (LASPARK) has reached an agreement with the Outdoor Advertising Association of Nigeria (OAAN) on the payment of ground rent on billboards installed in any of its parks or gardens.

    The agreement was reached at a meeting between officials of the association and LASPARK General Manager Mrs. Bilikiss Adebiyi-Abiola at LASPARK’s head office in Agidingbi, Ikeja.

    The General Manager, who praised the association for its commitment to paying the ground rent, Said the fee was not an additional charge by the state government as claimed by the association.

    “The payment to the Lagos State Signage and Advertising Agency (LASAA) is an advertising permit fee, which is statutory while the charges from LASPARK is purely a fee for placing billboards on the agency’s beautified and landscaped sites,” she explained.

    Responding to some issues raised by the association, Adebiyi-Abiola stated that, over the years, the agency’s management had reduced the ground rent twice, hence, asking for further reduction would not be tenable considering the concession the agency had granted  OAAN. Full enforcement for payment of the fee began yesterday.

    The GM reminded OAAN that the agency had been magnanimous, noting that the issue had been lingering for the more than two years. Adebiyi-Abiola enjoined OAAN to collaborate more with the agency towards making the environment a better place to live.

    The General Secretary of the association, Mr. Femi Ogala, who had earlier sought for justification for the ground rental fee, pleaded with LASPARK to make the fee more affordable for members of the association. Ogala, while thanking the management of LASPARK, promised that the executive would reach out to other members of the association to ensure total compliance with the payment.

    He appealed to the agency to always consult the association on all issues that would impact the already existing relationship between the agency and the association.

  • Great expectations ahead of OAAN elections

    Come July 26-29, 2017, all roads will lead to Asaba, Delta State capital, as the leading lights of the Outdoor Advertising Association of Nigeria (OAAN), the umbrella body for outdoor media practitioners, converge at the famous oil city for their Annual General Meeting (AGM).

    The AGM promises to be different from other AGMs for many reasons. It will prepare the ground for the election of new executive of the over 50-year-old Association.

    To this end, the Association recently released the guidelines for the 2017 elective positions including: President, Vice President, General Secretary, Assistant General Secretary, Treasurer, Publicity Secretary and five Ex-Officio members.

    Besides, the guidelines state that candidates eligible to contest any of the elective posts are those who have been in the business of advertising, marketing, mass communications or other related field, with at least five years experience as a CEO or Executive Director of a reputable and relevant organisation.

    It also mandated that candidates vying for the post of President or Vice President must have served the Executive Council as an elected officer for a minimum of qualitative and cumulative period of four years and that the member-company of the candidate must have outdoor businesses in at least two-thirds of the geo-political zones of Nigeria and must have at least three operational offices in at least three different geo-political zones of Nigeria.

    Other eligibility conditions include that candidate contesting for any of the posts must be a full registered member of Advertising Practitioners Council of Nigeria, APCON, and also financially up-to-date, and his or her member-company must not be indebted to the Association beyond a period of 60 days after any subscription due or levy is payable in full.

    The guidelines equally state that all candidates shall submit audited accounts and tax clearance certificate in respect of the company he or she represents for the past three financial years and that the representative of the registered financial member-company is eligible to attend and vote.

    “The names of approved candidates for election shall be advertised on the Notice Board at the OAAN Secretariat on Friday, 14th July, 2017 during office hours of 8.00 a.m. to 5.00 pm,” the guidelines stated.

    “Any objection against the approval of any candidate should be forwarded to the OAAN Secretariat not later than 5.00 p.m. on Monday, 17th July, 2017 for consideration and determination by the electoral Committee,” added in the guideline.”

    On what the new executive is expected to focus on, industry players are expecting the new exco to continue from where the present executive led by Tunde Adedoyin will stop. During the last poster award ceremony of the association, the incumbent president decried the current state of the subsector. He seized the opportunity to equally reveal some of the challenges facing the OOH subsector of the Nigerian economy.

    Lamenting the effect of the challenges of the industry, the OAAN president said that their dependants as well as those of their employees in their hundreds of thousands are already badly affected.

    “Because we are losing businesses, our employees are also at the verge of losing their jobs,” he added.

    Envisaging the effect on the Nigerian economy, the OAAN boss stressed that “Outdoor Association of Nigeria are employers of labour. And of the multiplier effects of the emerging scenario is that the already highly populated unemployment environment will become more challenged.”

    He therefore, seized the opportunity to plead with governments at all levels to take another look at the existing policies with a view to making the operating environment friendlier for their practice.

  • OAAN holds AGM

    The Outdoor Advertising Association of Nigeria (OAAN) will hold this year’s Annual General Meeting (AGM)  July 29 at the Transcorp Hotel, Calabar.

    According to a statement released endorsed by its publicity secretary, Mr. Obi Nnaobi, the Governor of Cross River State, Prof. Ben Ayade is expected to declare the AGM open.

    Coming on the heels of a  successful 10th Poster Awards in Lagos, the AGM is expected to consider the financial reports and audited account for last year.  The AGM according to Mr. Nnaobi will also discuss issues affecting the out-of-home advertising industry in Nigeria.

    There will be no election as the tenure of the current executive led by Mr. BabatundeAdedoyin has not expired.

  • Pepsi’s Longthroat wins OAAN’s Grand PRIX

    One of Nigeria’s most inspiring brand campaigns in the last 12 months, Pepsi Longthroat, has won the Grand Poster Award at the 10th Outdoor Advertising Association of Nigeria (OAAN) Poster Awards in Lagos.

    The Longthroat creative beat 84 other brand entries to emerge the overall winner of the keenly contested Poster Awards. The brand also came tops in the Non-Alcoholic Drinks Category at the event.

    Head of Marketing, Seven Up Bottling Company Plc, Mr. Norden Thurston, said: “The Grand Prix award for the Pepsi Longthroat campaign from a credible body in the marketing communications industry in Nigeria is further affirmation of the creativity and the impact of the campaign. The campaign delighted our consumers and showcased Pepsi as a truly consumer-centric brand.”

    OAAN President, Mr. Tunde Adedoyin, described the 10th edition of the Poster Awards as a landmark and special edition  aimed at appreciating creativity and a forum for stakeholders in the Marketing Communications industry.

  • OAAN appoints Ambode as patron

    OAAN appoints Ambode as patron

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    The Outdoor Advertising Association of Nigeria (OAAN) has appointed Lagos State Governor Akinwumi Ambode as its patron, even as it appealed that the government to create an enabling business environment for its members.

    The association’s president, Mr. Babatunde Adedoyin, who led members to visit governor Ambode, enjoined him to constitute a board for the Lagos State Advertisement Signage Agency (LASAA), as well as review the high tariff its members were being charged.

    His words: “Your Excellency, by our tradition, the governor of Lagos State occupies the position of ‘patron’ of our association and our own dear Jagaban, Asiwaju Bola Ahmed Tinubu remains our key patron by virtue of the love showed us during his administration. To this end, on behalf of members of OAAN, I invite you to please accept our invitation to become our Patron and be decorated accordingly.”

    Responding on behalf of the governor, Deputy Governor Mrs. Oluranti Adebule hailed the group for appointing Ambode as their patron and assured them of the government’s continued support.

    The deputy governor assured them that their requests will be conveyed to Governor Ambode whom she said operates an open door policy.

  • OAAN gets new president

    OAAN gets new president

    The Outdoor Advertising Agency of Nigeria (OAAN) has elected a new president. He is Mr Babatunde Idowu Adedoyin.

    He replaces Mr. Charles Chijide who has completed his tenure.

    Chijide marked his exit after an election with the inauguration of the association’s house.

    Adedoyin is the Managing Director of Media View Limited.

    Adedoyin won after polling 47 votes to beat Mr. Ladi Sole of Uniksites Nigeria Limited who polled 11 votes.

    Other members of the new executive are Vice President, Mr. Emma Ajufo; General Secretary, Femi Ogala; Treasurer, Atilola Williams; Publicity Secretary, Obi Nnaobi and Mr. Tunde Oyekan as the Assistant General Secretary. The Ex-Officio members are Modupe Lawuyi, Bidwell Okere, and Churchill Nwagwu.

    A member of the American Marketing Association, Adedoyin attended Middlesex Polytechnic (now Middlesex University), Hendon, London where he bagged Higher National Certificate in Marketing Communication in 1980.

    According to Chijide, the completion and opening of the OAAN House is a major achievement, adding: “I really commend the foresight of all my predecessors as they are all men of high-level foresight and they played commendable roles both at different times when they had the opportunity to serve and collectively after their terms to ensure that the dream to have our own House is realised.”

  • Grenadines Homes sweeps OAAN Creative Excellence Awards

    A real estate development company, Grenadines Homes, has won the Outdoor Creative Excellence award at the Ninth Outdoor Advertising Association of Nigeria (OAAN) Awards.

    The yearly OAAN Award is the industry’s gold standard which rewards and promotes creative excellence in outdoor advertising.

    The panel of judges made up of very distinguished Nigerians was drawn the leading bodies in the practice of advertising in the country, including Advertising Practitioners Council of Nigeria (APCON), Advertisers Association of Nigeria (ADVAN), Association of Advertising Agencies of Nigeria (AAAN), Outdoor Advertising Association of Nigeria (OAAN), Media Independent Practitioners Association of Nigeria (MIPAN), Brand Journalists and the Consumer Protection Council.

    The ceremony, which held at the Eko Hotel, Victoria Island, Lagos, saw Grenadines Homes win in the Public Services/Real Estate category with its ‘Shoe and the Watch’ creative outdoor advert, which was adjudged as unconventional and innovative in its communications approach.

    According to the judges, ‘the Shoe and the Watch’ creative advert stood Grenadines out from other property adverts in the real estate category.

    The Director, Grenadines Homes, Mr. Adeyinka Adesope, said the award is significant for the company as it is organised by a reputable body – the OAAN.

    “The management of Grenadines Homes is pleased to receive the award, which is a testimony to the recognition of the silent revolution being championed by our company in the real estate sector.  Grenadines stands for best in class real estate product. We want to do it in a different way hence we sought to distinguish ourselves through bold and imaginative advertising which clearly distinguishes us from the clutter,” he said.

    He said he was elated that respected institutions and individuals were beginning to note and recognise the innovative role the company is playing in providing  luxury and lifestyle homes in its attempt to reduce the housing deficit.

    “We are encouraged by this award and we promise to continue to place innovation at the heart of our processes and products to support our customers. We want to do it in style and with a difference, that’s what Grenadines is all about; giving people beautiful homes, giving our children beautiful homes, giving people beautiful environment” he said.

    The Acting Managing Director, Grenadines Homes, Mrs. Noimot Olatunji, said the award was a testament to the excellence service delivery that we wear as a badge of honour.

    She explained: “This is the philosophy behind the creativity that we reflect in our home products, across board in terms of concept, design, architecture, aesthetics and finishing which has now enabled us clinch this award.

    “It gives us so much joy to be associated with “Creative Excellence’ because we build estates that we, our customers and indeed the nation will be proud of in so many years to come,” she added

    Adesope said the award was a triumph for every member of the Grenadines team for their hard work and unflinching commitment to the vision of the company.

    He also thanked the many loyal customers for believing in the company because they are the ones who have spurred them to think ahead in creative and architectural designs.

    Adesope said managing a real estate firm was not difficult due to the various challenges that come with it, adding that it is also very rewarding if you put in the hard work and the dedication it demands.

  • OAAN to hold Ninth Poster Award

    The Outdoor Advertising Agencies of Nigeria (OAAN) will hold its Ninth OAAN Poster Awards and Exhibition on June 25, at the  Federal Palace Hotels and Casino Victoria Island, Lagos.

    Its President, Mr. Charles Chijide, said the award was born in 1997 to promote and reward creative excellence in the Out-of-Home sub-sector of the economy. “It was also a designed platform for the advertisers, suppliers and partners to exhibit their products and services,” hesaid.

    He added that plans were in process to ensure that the event records significant improvement in all aspects.

    He listed the categories of the awards to include: Diary food and beverages; alcoholic drinks; non-alcoholic drinks; financial services; public service and real estate; electronics and electricals; automobiles and accessories; household products; pharmaceuticals cosmetics; telecoms; Information Communication Technology (ICT); grand poster and Legend of Out of Home.

    He explained that OAAN had tried to create opportunities for all the sectors of the Nigeria economy.  “Our focus, however, is primary on those sub-sectors that regularly engage our platforms to advertise their brands,” he said.

    Activities for this year’s event include: A press conference to intimate the media of plans that would boost the outing; courtesy visits of committee members along with OAAN leadership to their corporate allies and supporters; a stakeholders’ Breakfast Meeting/interactive forum, a day prior to the event and coordinated exhibition of OOH suppliers/partners.

    The reception is expect to kick off by 5pm, followed by a cocktail leading to the event.

  • Ebola: Lagos mobilises outdoor advertisers for campaign

    Ebola: Lagos mobilises outdoor advertisers for campaign

    The Lagos State Government through the State Signage and Advertisement Agency (LASAA), in partnership with the Outdoor Advertising Association of Nigeria (OAAN), some leading electronic billboard operators and Insight Communications Limited, will soon begin a public awareness campaign on how to contain the spread of the Ebola Virus Disease (EVD).

    The initiative, with the support of the Lagos State ministries for Health and Information, would involve electronic billboard operators mounting their platforms with messages on the deadly disease in strategic locations across the state.

    It is estimated that the operators would waive over N240 million in billboard space.

    LASAA’s Managing Director George Noah said the campaign would focus on key areas in the spread and management of the disease. These are: modes of transmission, preventive measures, symptoms and help lines.

    Noah said: “This initiative is designed to complement efforts by the Lagos State Government in curbing the spread of Ebola. It’s also borne out of the need to enlighten the public on the disease and the need to adopt preventive measures.

    “We hope to achieve this with the use electronic billboard ads, which we would be rolling out in collaboration with our esteemed partners who see this as a corporate social responsibility initiative.

    “In all, we would use 32 electronic billboards across strategic locations in the state.”