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  • Pepsodent hygiene campaign targets 2.7million pupils

    Pepsodent hygiene campaign targets 2.7million pupils

    In its drive toward deepening oral hygiene among kids, Pepsodent, a leading global toothpaste brand, has begun the 2025 Brush Day & Night awareness campaign in three locations across the country with the target of reaching 2.7 million pupils.

    The initiative, which is part of Pepsodent’s ongoing move to sensitise pupils about oral hygiene, will be carried out in a total of 4,567 schools across six locations that include Lagos, Abuja, Kano in this current term and Enugu, Owerri and Port Harcourt in the next term.

    Speaking about the initiative, Brand Manager for Pepsodent, Mary Akindola said that the Challenge is being implemented in schools across Nigeria to embed proper oral hygiene habits in children, especially in areas where dental care is often neglected, with the goal of raising a generation of healthy, confident future leaders, who will also be change agents by being good oral hygiene ambassadors in their sphere of influence.

    Akindola noted that the initiative was conceived with instilling good oral hygiene practices from an early age adding that such behaviour sets the foundation for lifelong practices.

     “School absenteeism among pupils is often linked to dental problems, which can be prevented with simple oral hygiene routines. By encouraging children to brush their teeth twice daily for at least two minutes, we can significantly reduce the risk of tooth decay. And according to world oral health data, almost half of the world population battle with cavities. So the school program is our contribution in promoting good oral hygiene among pupils in Nigeria. Through initiatives like the 21-Day Brush Day and Night Challenge, we aim to instill lifelong good brushing habits in children. When these practices are adopted early, they not only improve oral health but also contribute to a better quality of life in the long term,” she said.

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    Also speaking, Consumer Engagement Center Specialist for Unilever, Gloria Olatunbosun said that Pepsodent aims to equip children with the knowledge and habits needed to reduce oral health issues by promoting consistent brushing with fluoride based toothpaste and embarking on the 21-Day Brush Day and Night Challenge.

    In his remarks, Education Secretary, Ajeromi-Ifelodun Local Government Education Authority, Barrister Remi-Williams Abiola, commended Pepsodent for consistently supporting oral health education in the Local Government.

    Abiola emphasised the importance of the brand’s efforts in teaching children proper brushing habits, while also calling on parents and local authorities to collaborate in sustaining the initiative.

    In her response, Headteacher, Oladipo Primary School 1, Iganmu, Mrs Ezeoke Chinenye lauded the company for the initiative noting that the idea helps educate children especially those whose parents may lack the knowledge while also motivating schools to continue promoting good oral hygiene practices.

  • Pepsodent joins schools to deepen awareness on Oral Health

    Pepsodent joins schools to deepen awareness on Oral Health

    As part of activities to celebrate World Oral Health Day 2025, Pepsodent, a leading voice on oral hygience advocacy, has carried out a nationwide school awareness campaign in select schools to promote healthy oral habits among children.

    World Oral Health Day is celebrated annually every March 20  to empower people with the knowledge, tools and confidence to secure good oral health, being a key indicator of overall health, well-being and quality of life.

    The World Oral Health Day school awareness campaign which took place in Lagos, Abuja, Enugu, Rivers and Oyo, provided opportunity to educate and enlighten thousands of school children on the importance of proper oral hygiene through interactive learning sessions and other engagement activities.

    The awareness campaign took place in 52 schools in Lagos State, four schools in Oyo State, five schools in Enugu State, seven schools in Rivers State and five schools in the Federal Capital Territory (FCT), Abuja.

    At the Lagos school awareness campaign, Unilever reinforced its commitment to improving oral health by teaching essential habits for strong and healthy teeth.

    Speaking at the school awareness campaign held simultanouesly at African Church Primary School, Karaole Primary School, Coker Memorial Primary School, and Ayanleye Memorial Primary School, all in Ifako-Ijaiye Local Government, Brand Manager, Pepsodent, Mary Akindola, emphasized the need for communities and parents to adopt early oral health education in preventing long-term dental issues.

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    Akindola also stressed the need for kids to reduce sugar intake and undertake regular dental check-ups noting that most oral health problems are preventable if one develops consistent habits of brushing twice daily—morning and night for atleast two minutes.

    “We are here today because we believe that good oral hygiene is essential for a healthy future. Unfortunately, many children and young people are at risk of developing oral health issues later in life. Our mission is to spread awareness and equip the next generation with the knowledge and habits they need to maintain excellent oral hygiene,” she said.

    Also at the event, Internal Communications Manager, Unilever Nigeria Plc, Afomre Ubogu reinforced the role of parents, teachers, and key stakeholders in ensuring children adopt good oral care practices.

    “Pepsodent is a brand focused on children because we know that developing good oral hygiene early leads to a lifetime of strong and healthy teeth. While we, as a brand, and teachers play a role in educating children, parents role in inculcating this habit in them cannot be undermined. The real impact happens at home, and parents should supervise their children to ensure they brush their teeth twice daily,” she stated.

    In her remarks, the Headteacher, African Church Primary School, Mrs. Oluwayemisi Adebambo, who spoke on behalf of other headteachers expressed gratitude to the management of Unilever Nigeria Plc for the laudable initiative stating that the program has made a lasting impression on the pupils.

    Adebambo pledged to intensify effort by reinforcing the message at the next Parent-Teacher Association (PTA) meeting, which would ensure that parents play their role in sustaining good oral hygiene practices at home.

  • Pepsodent targets 3 million pupils in nationwide oral health campaign

    Pepsodent targets 3 million pupils in nationwide oral health campaign

    In its bid to boost the nation’s oral health, Pepsodent, a leading global toothpaste brand, has launched a comprehensive dental health campaign aimed at reaching 3 million Nigerians this year. In partnership with the Nigeria Dental Association (NDA), the campaign,  with the theme: “Talk to A Dentist,” seeks to raise awareness about oral health and encourage Nigerians, especially children, to adopt good oral hygiene practices.

    Mary Akindola, Brand Manager for Pepsodent, revealed the brand’s ambitious goal during a press conference held to kick off the campaign. The 2025 campaign marks a significant increase from last year’s outreach, with Pepsodent planning to engage more individuals and families in an effort to improve the oral health of the nation. Akindola emphasised the importance of instilling healthy oral hygiene habits in children, noting that daily brushing for at least two minutes—morning and night—was a key component of the campaign. “We aim to drive a fundamental behavioural change across the country by making brushing twice daily a universal habit. Good oral health is a fundamental human right, one that should be accessible to everyone, regardless of their socioeconomic status or location,” she stated.

    According to the World Health Organisation (WHO), nearly half of the world’s population suffers from some form of oral health condition, with tooth decay being the most common. It is estimated that two billion adults are living with cavities, yet many people do not seek treatment until their conditions have worsened. A major component of Pepsodent’s 2025 oral health campaign is the expansion of its Schools Programme, which aims to reach 2.7 million pupils, increasing its overall reach to 11.8 million children by the end of 2025. Since its inception, the Pepsodent Schools Programme has already reached 9.1 million pupils in Nigeria, and with continued efforts, it aims to provide even more children with the tools and knowledge needed for lifelong oral health.

    Besides the school initiative, Pepsodent is organising dental camp activations across 20 states and the Federal Capital Territory (FCT). These activations are designed to provide oral hygiene education, dental screenings, and treatment to communities. The brand plans to conduct dental camps in key regions across the country, including five locations in the South-West, eight in the East, and seven in the North. Some of the states included in the programme are Lagos, Ogun, Oyo (Ibadan), Osun, Ondo, Edo, Delta, Enugu, Rivers, Akwa Ibom, Abia, Anambra, Cross River, Kano, Katsina, Kaduna, Borno, Plateau, Nasarawa, and Niger. Akindola also shared that the dental camps will benefit approximately 300,000 Nigerians, and an additional 30,000 pupils will receive oral health education and screenings across 50 schools located in Lagos, Ibadan, Port Harcourt, Enugu, and Abuja.

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    Dr. Elias Emedom, NDA President, spoke on the significant connection between oral health and mental well-being, noting that poor oral health can negatively affect an individual’s quality of life. “Oral diseases are often untreated due to limited access to dental care, lack of awareness, and poor oral health practices, all of which increase the burden of oral diseases,” Dr. Emedom explained. He added that the theme for this year’s World Oral Health Day, “A Healthy Mouth is a Happy Mind”, emphasis            es the impact oral health has on mental and emotional well-being.

    Dr. Gloria Uzoigwe, Director and Head of the Dentistry Division at the Federal Ministry of Health, acknowledged the government’s ongoing efforts to improve oral health policy and integrate oral health services into primary healthcare systems.

  • Pepsodent reaffirms commitment to oral hygiene

    Pepsodent reaffirms commitment to oral hygiene

    Pepsodent, a leading global toothpaste brand, has reaffirmed its commitment to preventing oral health disease in the country even as it pledged to deepen access to dental care for Nigerians.

    Speaking during the ministerial press briefing held in Abuja to commemorate 2024 National Oral Health Week and Noma Day, Brand Manager, Pepsodent, Mary G. Akindola noted that oral health remains an issue of interest that Unilever and its brands, Closeup and Pepsodent, will continue to canvass to improve the well-being and quality of life of the people.

    Akindola explained that Unilever has been collaborating with the Federal Ministry of Health to ensure improved oral health for Nigerians through our brush day and night campaigns and initiatives

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    She further stated that the brand remains committed to embarking on initiatives that would advance the promotion of oral hygiene among Nigerians.

    “Oral health is an essential component of overall health that is often overlooked. In a country as diverse and dynamic as Nigeria, ensuring every citizen, regardless of background or geographic location, has access to quality oral health education and care is no small feat. No doubt, the Federal Government is making tremendous efforts through policy initiatives and programs to encourage and boost awareness for oral health care in Nigeria. On our part, we will continue to take actions that would complement this effort in the quest to make oral health hygiene a routine among Nigerians,” she said.

  • Pepsodent targets 2.1 million pupils in nationwide oral health campaign   

    Pepsodent targets 2.1 million pupils in nationwide oral health campaign   

    Pepsodent, a leading global toothpaste brand, has launched a nationwide oral health campaign aimed at reaching 2.1 million primary school pupils across four states in Nigeria.

    This initiative is part of Pepsodent’s ongoing mission to promote oral hygiene and will cover 3,818 schools across Lagos, Ogun, Oyo, and Kano states.

    The school activation campaign commenced on  September 17, 2024, simultaneously at 20 primary schools in Lagos.

    In Lagos, the campaign will cover Local Government Areas (LGAs) including Alimosho, Ajeromi-Ifelodun, Oshodi-Isolo, Ikeja, Kosofe, Agege, Mushin, Surulere, Shomolu, Ifako Ijaiye, and Lagos Mainland.

    In Oyo, the LGAs involved are Afijio, Atiba, Iseyin, Lagelu, Oluyole, Egbeda, Akinyele, Ido, Ogbomoso, and Oyo East and West. In Ogun State, the LGAs include Odo Ota, Owode, and Abeokuta North and South, while Kano’s LGAs include Ungongo, Kumbotso, Nassarawa, Gezawa, and Gwale.

    Participating schools in Lagos include De-Bright Nursery and Primary School, Dele Ajomale Primary School, Isolo, Ire-Akari Primary School, Isolo, Kusoru Primary School, Isolo, Olokun Primary School, Isolo, Ayo Adegboyega Primary School, Ejigbo, Ejigbo Model Primary School, Ejigbo, Ifoshi Primary School, Ejigbo, Imakiyo Primary School, EjIgbo among others.

    Speaking about the initiative, Oiza Gyang, Marketing Head of Unilever Oral Care Nigeria, highlighted the importance of early intervention in building lifelong oral hygiene habits. ”Habits are formed from a young age, which is why we are focusing on primary school children to help them develop the important practice of brushing day and night with a fluoride toothpaste like Pepsodent. This early intervention can lead to lifelong, life-changing habits,” said Gyang.

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    Gyang further noted that simple acts, such as brushing twice daily and using fluoride-based toothpaste, can help prevent the incidence of tooth decay and improve overall oral health. “Brushing correctly and using a fluoride toothpaste is key to reducing the risk of oral diseases. By improving oral health, we not only boost individuals’ overall well-being but also contribute to reducing absenteeism in schools and workplaces due to oral health issues.”

    She emphasised the role of children as powerful change agents, stating, “Children can influence the adults around them, encouraging parents and guardians to adopt the habit of brushing twice daily. By teaching these young change-makers, we are fostering a ripple effect that will positively impact entire families and communities.”

    Mary Gbemisola Akindola, Brand Manager for Pepsodent, reiterated the significance of the initiative in raising awareness about oral health and noted the additional efforts Pepsodent is making beyond schools. “In addition to our school’s programme, we are also working with our partners, the Nigerian Dental Association, to take our oral health campaigns into various communities across the country, with a special focus on rural areas where access to dentists is limited,” Akindola explained.

    In response to the activation, Mrs Bosede Oduntan, Head Teacher of Ejigbo Model Primary School, expressed excitement over the initiative, noting that this would significantly empower pupils and boost their kids’ confidence.

  • Pepsodent deepens oral hygiene across schools

    Pepsodent deepens oral hygiene across schools

    As part of efforts to deepen awareness of oral health care, Pepsodent, a prominent global toothpaste brand, recently embarked on activation in 16 primary schools in Lagos.

    The activation exercise, which was held simultaneously in all the schools across four locations, namely Makoko, Yaba, Surulere, and Ikeja, is part of activities lined up to commemorate the 2024 World Oral Health Day.

    Some of the schools that were visited in Lagos include Makoko Primary School, Adekunle Anglican Primary School, Aiyetoro African Church Primary School, Blooming Greens Primary School, Myhoung Military Primary School, Hussey Military Primary School, Morocco Military Primary School, Military Primary School, Army Children Primary School, Ann’s Barracks School, Adebola Baptist Primary School, Estate Baptist Primary School, Baptist Primary School, Akin Jacobs Memorial Baptist Primary School; Dansol Primary School and Role Model School.

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    It was an afternoon of fun as kids from selected schools in Lagos were entertained with music and dance. During the activation exercise, the members of staff of Unilever Nigeria Plc educated the kids on the significance of brushing their teeth twice daily. The message of regular brushing of teeth with toothpaste containing fluoride was echoed to the excitement of the kids. Beyond that, the kids got the opportunity for free dental check-ups as dentists and nurses were on hand to provide dental care and advice.

    Making her remarks, Business Lead, Beauty Wellbeing and Personal Care, Unilever Nigeria, Oiza Gyang noted that the commemoration of 2024 World Oral Health Day coincides with Pepsodent’s aspiration to reach 10 million children on oral health in Nigeria by 2025.

  • Ministry, NDA partner Pepsodent on oral health

    Ministry, NDA partner Pepsodent on oral health

    Global toothpaste brand, Pepsodent, in collaboration with the Federal Ministry of Health, Nigeria Dental Association (NDA), has embarked on oral health campaign for schools and communities in underserved areas.

     The campaign’ Pepsodent Talk to a Dentist Activation’, is designated for 20 communities in nine states of Rivers, Plateau, Ogun, Kano, FCT, Delta, Edo, and Bayelsa. It held from July 6 to November 7.

     Business Lead, Beauty & Personal Care, Unilever Nigeria, Oiza Gyang, said the initiative was held to bring oral health care services and other oral health promotional activities to underprivileged and under-served areas to reduce the burden of untreated oral diseases as envisaged by the FDI World Dental Federation.

     Gyang stressed that the company remains committed to promoting oral health for children and adults as it intends to take the campaigns to all rural communities in Nigeria.

     Lagos State Chairman of the NDA Dr. Oluwole Olusanya noted that the campaign is to deepen the knowledge of good oral hygiene practices by encouraging and educating pupils across the country.

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     He said: “We are here to teach them how to brush their teeth properly, find out those who have teeth infection, offer some treatment to and refer those who need more advanced treatment to dental centres.”

     Assistant Category Manager (Oral Care) at Unilever, Chinonyerem Opara, explained that the campaign is borne out of the need to transform individuals who were once unaware of the importance of oral hygiene into advocates for healthier smiles. Opara noted that the company is committed to changing the narrative by ensuring that those residing in rural communities receive oral healthcare when confronted with any oral disease.

     Other areas where the outreach held include Makoko Community, Yaba, Lagos State, Ogoni Community, Ogoni, Rivers State, Community Secondary School, Elikkpokpowdo, Rupokwu, Rivers State, Ode-Itsekiri Community, Warri South, Delta State and Owhelogbo Grammar School, Owhelogbo, Delta State.

  • Pepsodent, NDA preach good oral hygiene

    TO promote oral hygiene in the country, Pepsodent, a brand of toothpaste from the stable of Unilever Nigeria, and the Nigerian Dental Association (NDA) have emphasised the need for parents and their children to adopt good oral care habits.

    This was the message at this year’s World Oral Health Day celebration, organised by Pepsodent and the NDA.

    Explaining why Pepsodent has been consistent in raising global awareness on oral care, Corporate Affairs and Sustainable Business Director, Unilever Nigeria and Ghana, Soromidayo George, said the toothpaste brand was promoting the benefits of good oral hygiene because there is a prevalence of tooth decay (a disease that is preventable), not only in Nigeria, but globally.

    “We are committed to helping children and adults manage their oral hygiene to forestall absence from school, work and socialising. We have communicated this effectively in the days leading to the World Oral Health Day. We will forge ahead in this direction throughout the year,” George said.

    Also speaking at the event, Dr. Evelyn Eshikena, president of NDA, said: “The theme for this year 2019 celebration: ‘Say Ahh!….Act On Mouth Health,’ motivates children, adults and the government to take tangible action towards oral health. She stressed that poor oral health can negatively affect a child’s confidence, social skills as well as potential for success later in life. Oral health is, therefore, essential to a child’s general health and well-being, Dr. Eshikena said. “We need to encourage children to brush their teeth twice a day with fluoride toothpaste and help them avoid foods and drinks high in sugars. We also need to prioritise regular dental checkups. The Nigerian Dental Association is grateful and appreciates Unilever Nigeria for their commitment and continuous support as Nigeria participates in the brush day and night project towards the actualisation of optimum oral health for all Nigerians,” she said

    Category Manager (oral care), Unilever Nigeria, Toluwaleke Salu, spoke on roles children can play in promoting oral care messages, noting that children are change agents.

    “They are naturally blessed with the potential to drive behavioural change among those close to them – their parents and peers. They are influential to the Pepsodent ‘Brush Day and Night’ Schools Programme, a 21-day behavioural change campaign that encourages brushing, day and night and transfer of this message to their parents and friends,” Salu said.

    Commending Unilever Nigeria for its oral care awareness efforts, Dr. Bola Alonge, head dentistry division, Federal Ministry of Health, urged children and parents to prioritise regular brushing to ensure general health. Dr Alonge said, “The Federal Ministry of Health is proud to associate with Unilever Nigeria, makers of Pepsodent fluoride toothpaste for sustaining efforts at making citizens appreciate oral hygiene. It is crucial to urge children and parents to give importance to regular brushing, twice a day – morning and before bedtime. Regular brushing forestalls oral diseases and ensures good health.”

    More than 2,000 school children joined the Unilever Nigeria team, owners of the Pepsodent brand, government officials, and health institutions at Teslim Balogun Stadium, Surulere, Lagos to observe the significant day set aside to raise global awareness about oral hygiene and demonstrate the importance of optimal oral health in maintaining general health and well-being.

     

  • PEPSODENT: A BRAND ON A MISSION TO PROTECT SMILES

    Oral diseases are the most common diseases worldwide even though many of them are easily preventable through brushing twice a day with a fluoride toothpaste. It’s not just developing countries that are affected: tooth decay affects nearly 100% of the adult population and 60–90% of children worldwide.

    Furthermore, untreated tooth decay can have a serious long-lasting effect on children’s growth, brain development and overall health. With many children consequently missing out on school and social opportunities, they may fail to reach their full potential in life.

    According to available research data on dental health status in the country, “Oral care in Nigeria is a major socio-economic challenge, with just about 4,125 registered dentists in the country, that’s approximately one dentist to 45,000 people. Majority of dental decay remains untreated due to inappropriate and/or unaffordable dental care services/products.

    This is why Unilever Nigeria, through its oral care brand, Pepsodent is raising awareness on the importance of good oral hygiene practices and has been driving this behavioral change with the ambition of reaching 100 million people around the world through its Brush Day & Night campaign. This initiative is premised on research results that have indicated that brushing twice daily with a fluoride toothpaste like Pepsodent greatly decreases the chances of cavities and toothaches in adults and children.

     

    Since the launch of the brand in Nigeria in 2011, Pepsodent has displayed a sincere and sustained commitment to tackling oral healthcare issues in Nigeria. This is consistent with the agenda of its parent company, Unilever, in solving social problems which is at the core of the brand’s purpose.

    The brand has initiated and sustained partnerships with stakeholders, shaped narratives and raised the bar of consciousness among children and adults promoting oral hygiene in Nigeria. Examples of such partnerships is the partnership with the World Dental Federation (FDI), which is the principal representative body for over one million dentists worldwide and the brand’s partnership with the Nigerian Dental Association, which is the local representative body of all dentists in Nigeria.

    Building on these partnerships, the brand has continued to promote the World Oral Health Day celebration as the official global sponsor of the event. An event which the brand has consistently used to drive the cavity-free Nigeria agenda. It was at the World Oral Health Day celebration in 2015 that the brand launched the Pepsodent Brush Day & Night school’s programme and set a target to reach 10 million children in Nigeria by 2020.

    The Pepsodent Brush Day & Night school’s program has been a huge success with Pepsodent having reached over 5 million children since the launch of this initiative. The program is based on the premise that Toothache is the number one reason for kids missing school in many countries including Nigeria. But it’s not just their education that suffers but also their overall development including their social interaction. Thus, Pepsodent goes to primary schools in Nigeria to teach children not just how to brush correctly, but also the importance of brushing twice daily.

    The Pepsodent Brush Day & Night campaign is managed together with the Federal Ministry of Health, Nigerian Dental Association, the State Universal Basic Education Board (SUBEB), State ministries of health, the Wellbeing Foundation and other key public and private stakeholders. Speaking at the 2018 celebration of the World Oral Health Day through his representative, the Minister of Health, Prof. Isaac Adewole commended the initiative saying that the partnership between the Federal Ministry of Health and Unilever Nigeria will help deliver optimal oral health care in the country.

    While also speaking at the event, Unilever Nigeria’s Marketing Director, Bunmi Adeniba said that the brand would also be enlisting Nigerian youths as Oral health advocates who will take the message of good oral health to their various communities.

    The President of the Nigerian Dental Association (NDA), Dr. Bola Ijarogbe also reiterated the association’s support for the Pepsodent Brush Day & Night Campaign and its commitment to empowering Nigerians to take charge of their Oral health.

    With local and international accolades pouring in for the initiative and the headway being made in the education of Nigerians about good oral hygiene practices, the Pepsodent brand is set to consolidate its position as a thought-leader in oral health matters in Nigeria and strengthen its resolve to tread the path of promoting good oral health among Nigerians. The Pepsodent brand is unmistakably a brand with a purpose and on a mission.

  • Pepsodent praised for promoting oral hygiene

    Pepsodent praised for promoting oral hygiene

    Speakers at the Pharmaceutical Society of Nigeria (PSN) have praised Pepsodent, produced by Unilever for promoting oral hygiene.    The PSN made the disclosure during its 90th annual conference in Umuahia, Abia State, from the 6th to 10th of November. Speakers at the event emphasized the importance of excellent oral hygiene, and focusing on the importance of brushing twice daily.

    With theme: Medicines Availability and National Security, the conference featured discussions on a personal approach to combat tooth ache and plaque build-up, as health experts at the event deliberated on measures to address health issues such as the prevalence of gum disease and tooth decay in Nigeria.

    In a statement, the Brand Manager, Pepsodent, Ogechukwu Anozie stated that with the organisation’s key mission to be a dependable healthcare provider of quality, safe and cost effective drugs and health information in the country.

    She said that Pepsodent, as a leading health vendor, strongly supports the responsibility of securing faster and equitable access to oral healthcare for all Nigerians.

    “Unilever is committed to doing business in a sustainable way and improving the lives of the Nigerian people, and our partnership with the Pharmaceutical Society of Nigeria is intended to create awareness about the importance of maintaining good oral hygiene” she concluded.

    Through the Pepsodent Brush Day & Night School Programme, the brand has a long term goal to improve the oral health of ten million children in the country by 2020. One of the highlights during the conference was the launch of the new close up variant ‘Cool Breeze’, a new toothpaste from Unilever that contains anti-bacteria mouthwash formula to gives cool and fresh breath for 12 hours.