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Tag: Pepsodent

  • Unilever urges improved oral hygiene among Nigerians

    Unilever urges improved oral hygiene among Nigerians

    Unilever Nigeria Plc has called for improved oral hygiene among Nigerians.

    The Brand Manager, Pepsodent, Ogechukwu Anozie, who made the call at the Annual General Meeting (AGM) of the Nigerian Dental Association, held in Asaba, Delta State, said good oral hygiene improves oral health.

    She said Unilever is committed to doing business in a sustainable way and improving the lives of the Nigerians.

    This, she said, led to the firm’s partnership with the NDA and other stakeholders to create awareness on the importance of maintaining good oral hygiene.

    Anozie said 90 per cent of the world’s population suffers from oral diseases and through the Pepsodent Brush Day and Night School Programme, Unilever has educated over two million Nigerian children.

    She charged Nigerians to imbibe the culture of brushing twice daily, using a fluoride toothpaste such as Pepsodent.

    “We believe children are change agents. They have the will power to influence their parents, siblings and people around them positively, by telling them to adopt good oral care habits like brushing twice daily (morning and night),”the Unilever official added.

    A Consultant Pediatric Dentist, M.O. Ashiwaju, in a presentation titled:  “Oral Health and Fertility” described good oral hygiene as remedy to poor oral health.

    The Pepsodent Triple Protection toothpaste is a big breakthrough formulation that guarantees protection against cavities, stains and bad breath which are the most prevalent oral problems in many homes.

    Earlier this year, Unilever partnered with the NDA, Federal Ministry of Health and other stakeholders to celebrate the World Oral Health Day and create awareness on issues emanating from poor oral health and the importance of maintaining good oral hygiene in Nigeria.

    Unilever was commended by the NDA for its support to the campaign over the years.

  • Pepsodent wins world oral health challenge

    pepsodent Nigeria has emerged first in the World Oral Health Day 2016 challenge at the continental and global levels.

    The organisers said the achievement was measured by delivery of over one million pledges from a fully integrated campaign across multiple touch points with best-in-class in-market or store and digital activation executed by the Terragon Group.

    Brand Manager, Pepsodent Nigeria, Umoh George, said: “This win has demonstrated that our social mission equals business mission.

    “We are encouraging people to adopt the habit of brushing twice daily (morning and night) as a global best practice to healthy (oral-care) living,” he said.

    The #BrushBrush campaign was the digital leg of the World Oral Health Day 2016 campaign aimed at getting people to take their oral hygiene seriously by pledging to brush day and night.

    A key success to this campaign was the digital execution carried out by Terragon Group, Africa’s largest Digital Media Company.

    Head of Business and Strategic partnership at Terragon Group, AnuSanya, congratulated the global brand on the achievement.

    “We are happy to be a part of the success story and we will continue to provide value for our clients as it’s our primary focus.

    “This win is another step to show that that no one knows Africans like we do,” she said.

  • Pepsodent NDA drives oral health awareness in schools

    Efforts to boost oral hygiene among school-age children is proving effective through the Pepsodent Oral Health Schools’ 21-day campaign.

    The programme being implemented by Unilever’s Pepsodent toothpaste brand in collaboration with the Nigerian Dental Association (NDA), the Universal Basic Education Commission (UBEC), and the Federal Ministry of Health, involves visits to about 2,000 primary schools across the nation.

    At the launch of the campaign at Central Primary School, Ikeja, Lagos, Mr David Okeme, Brand Building Director, said the choice of children to drive a programme on oral hygiene was hinged on the fact that the firm believes in their pressure power to convince their parents and others to change once they learn healthy oral habits.

    To stimulate their interest in oral hygiene, he said the Super Dentists cartoon characters (Doctor Dee Dee, Star Smile, Mighty Bite and Bristle) introduced by the firm would help the young ones adopt the habit of brushing twice daily morning and night.

    In addition to brushing with an advanced toothpaste, the Pepsodent Triple Protection 123 would protect against cavities, stains and bad breath; he advised the pupils to floss daily to remove plaque from between the teeth, avoid snacking on sweet or acidic foods and drinks that can cause cavities and wear away tooth enamel, and make regular visits to the dentist for check-ups and advice on oral hygiene routine.

    Underscoring the importance of the campaign, the NDA President, Dr Bode Ijarogbe, said children are more vulnerable to dental cavities because they consume a lot of sweetened food.

    He said: “Children are the ones that have flair for sugar-based products like sweets, cakes, chewing gum, candies, chocolates and even some of the syrups that are taken as medicine. But in this case, we refer to fermentable sugar, that is, sugar that can be acted upon by the bacterial in the mouth.

    “Normally, everyone has bacterial in the mouth and other parts of the body. But as regards formation of cavity, the bacterial in the mouth only becomes very dangerous in the presence of fermentable sugar-based diet.

    The sugar acts as diet for the bacterial and produces a by-product of diluted acid which eventually results in cavity formation, resulting in holes which gradually becomes larger and eventually into tooth ache.

    “And if this is not quickly addressed, it results to severe pain which could lead to loss of manpower at work for adults and school absenteeism for the child. The kids are the major target in this programme because they have more cravings for sweet foods. And when these children adopt the habit of a healthy oral lifestyle, they can then spread the message to their parents.

    Mrs Ukandu Kate, Central Primary School, Ikeja, Lagos, said her pupils have improved on their oral hygiene unlike the past where many of them rarely brushed their teeth.

  • Unilever launches Pepsodent

    Unilever Nigeria Plc has unveiled a new Pepsodent gel toothpaste.

    At the launch attended by over 1000 school children, parents, teachers and the executive members of the Nigerian Dental Association attended, the Brand Building Director, Unilever Nigeria, David Okeme, said the toothpaste would cater for consumer’ need of consumers.

    “The New Pepsodent Cavity Fighter toothpaste integrates Active Micro Calcium and Pro-Floride Complex. This dual technology is proven to effectively fight cavity and fortify teeth in the long term. Micro Calcium- helps repair tiny invisible holes before they become cavity. Pro Fluoride Complex – protects teeth for longer,” he said.

    He noted that as part of the company’s commitment to supporting the  fight against tooth cavity, Unilever is donating over N10 million worth of Pepsodent toothpaste to Nigerian Red Cross Society (NRCS).

    The guest speaker at the launch, Prof Adeyemi Olusile, from the Obafemi Awolowo University, Ile Ife, said: “Tooth Cavity is a bacterial infection that causes removal of mineral irons from the dental enamel and destruction of the hard tissues of the teeth. This is a result of the production of acid by bacterial fermentation of food debris accumulated on the tooth surface.

    “Bacteria have means of sticking to our mouth, and if we do not brush them properly in the morning and night, they cause holes in our teeth. Therefore, we must brush our mouth twice daily with calcium and fluoride filled toothpaste, like Pepsodent to reduce bacteria in our mouth and make it not to smell.”