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Tag: Power Oil

  • Power Oil spreads love, shares joy this Christmas

    Power Oil spreads love, shares joy this Christmas

    In the spirit of the season, Power Oil took its festive platform, Powering Love, Sharing Joy, beyond words and into action by visiting the Bethesda School of the Blind, following overwhelming consumer suggestions across social media.

    What began as a digital call to nominate communities where love could be shared became a powerful moment of connection. With the highest engagement and mentions, Bethesda School of the Blind emerged as the clear choice, reinforcing Power Oil’s belief that community voices should shape meaningful impact.

    The visit marked a Certified Christmas in line with the brand’s “Certified Healthy. Be Certified Fit” theme for the year.

    At the heart of the day was the school’s end-of-year talent showcase, proudly sponsored by Power Oil. Students took the stage to sing, perform, and express joy through their talents, reminding everyone present that ability, not limitation, defines potential.

    In a defining moment of the celebration, Power Oil awarded the winning talent a cash prize of one million naira, underscoring its commitment to empowerment, inclusion, and shared joy.

    According to Roland Akpe, Marketing Manager, Oils and Fats Portfolio, Tolaram, more than a festive visit, the experience reflected what Power Oil has stood for over the years. Caring for wellbeing, celebrating life, and creating moments that keep people connected. From the meals Nigerians cook to the lives they touch, Power Oil continues to stand for love, joy, and healthier futures for all.

  • World Heart Day: Why Nigeria’s heartbeat trusts Power Oil

    World Heart Day: Why Nigeria’s heartbeat trusts Power Oil

    Power Oil’s flagship health initiative, WalkHearton, has celebrated a decade of promoting healthier lifestyles across Nigeria. 

    Now in its 10th year, the nationwide campaign has recorded over 10,000 registrants in its latest edition, with 5,250 people actively participating in 2025 alone.

    Over 5,000 Attendees at This Year’s Walkhearton Roland Akpe, Marketing Manager, Oil Portfoliom Tolaram Group, said: “This World Heart Day, Power Oil broke boundaries with an unforgettable skyline takeover: a drone banner soaring over Lagos, stopping traffic, filling timelines, and sparking nationwide conversation. It was more than a stunt, it was a symbol of the brand’s commitment to advocacy beyond advertising.”

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    Alongside these bold moments, Power Oil introduced the Certified Healthy seal and the rallying call Be Certified Fit, inspiring Nigerians to combine smart eating with joyful movement. 

    From transforming TV studios into a Dance and Fitness session with Kaffy to painting the sky with reminders of health, Power Oil has proven once again that it is not just oil, it is a promise of wellbeing and a healthy heart.

  • Power Oil shifts focus from commodity to wellness

    Power Oil shifts focus from commodity to wellness

    In a bid to reshape Nigeria’s cooking oil market, Power Oil, a leading brand under Tolaram’s fast-moving consumer goods (FMCG) portfolio, is shifting focus from price and quantity to health and lifestyle.

    The company has introduced a new framework, “Certified Healthy, Certified Fit,” designed to position its products as essential to modern wellness-oriented living. According to Roland Akpe, Marketing Manager for the Oils and Fats Portfolio at Tolaram, the initiative directly appeals to the growing health awareness among urban millennials and Gen Z consumers.

    Akpe noted that this demographic increasingly views food not just as sustenance but as healthcare and a key part of personal identity, a shift that has disrupted traditional cost-and-taste-driven marketing strategies.

    To strengthen this approach, Power Oil is leveraging its partnership with Big Brother Naija to link nutrition with physical activity, reinforcing its commitment to promoting healthier lifestyles.

    He said, “The brand is linking its nutrition equity in the kitchen with the everyday physicality of Nigerian life: walking long distances, dancing, hustling, or chasing fitness goals. It is building a lifestyle ecosystem where Power Oil Lite is an enabler cum everyday inspiration, while Power Oil Vegetable supports wider family wellbeing.

    “What sets this approach apart is the way Power Oil fuses cultural relevance with wellness platforms, rooted in a deep understanding of Nigerian consumers’ needs.

    Akpe cited the brand’s outreach efforts, which include fitness campaigns and health camps; he said they reached over 72,000 Nigerians. The company also points to its long-standing advocacy work with the Kanu Heart Foundation, which facilitated three heart surgeries in 2024.

    Read Also: Power Oil sensitises workers on heart health

    “Power Oil has, for 13 years, consistently gone beyond being a cooking companion to becoming a true lifestyle catalyst, inspiring healthier choices from the kitchen to the streets and even the boardroom.”

    “This is not just brand marketing. It is a bold category leadership statement. Power Oil is the only oil brand that provides consumers with a dual badge of approval: Certified Healthy meals and Certified Fit lifestyles. In doing so, it sets a precedent for how FMCG brands should not just be commodity players but empathetic partners in their consumers’ lives,” Akpe stated.

    According to him, “The cooking oil aisle has been commoditized for too long. With this move, Power Oil continues to show genuine care for the heart health of the Nigerian consumers through carefully crafted healthy, nutritious and quality products.”

  • Power Oil’s Life-Saving Mission: How Every Bottle Supports Heart Health

    Power Oil’s Life-Saving Mission: How Every Bottle Supports Heart Health

    In Nigeria, cardiovascular diseases account for 11% of all non-communicable disease-related deaths (Minister of State for Health, 2023). Yet, 8% of premature deaths from heart disease and stroke can be prevented through lifestyle changes, including diet and exercise (Dr. Kingsley Kola Akinroye, Nigerian Heart Foundation).

    For over a decade, Power Oil has led the charge in heart health education and wellness:
    ✅ About 101,000 individuals educated on lifestyle change and heart health in the past year through the Power Oil Health Camp.
    ✅ Thousands of consumers engaged in market fitness activations across open markets in  states across the country.
    ✅ WalkHeartOn initiative, an annual walk for heart health awareness, recorded 3,500+ attendees, with Power Oil donating a token per attendee to heart-related causes.

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    Now, through its partnership with the Kanu Heart Foundation, Power Oil has taken this mission further—funding life-saving heart surgeries for those in need. Every bottle purchased became a step toward saving lives.

    “This is not just a campaign—it’s a movement,” says Roland Akpe, Marketing Manager, Oils Portfolio at Tolaram Group. “We’re making it easier for Nigerians to make healthier choices while giving back in a meaningful way.”

    Your choice matters. Let’s keep making a difference—one bottle at a time.

    #Power Oil #TogetherWeCan

  • Three aspiring chefs win in contest

    Three aspiring chefs win in contest

    Three winners have emerged in the second annual cooking competition organized by the HOJ Foundation, in partnership with Power Oil.

    Winner of the competition went home with N300,000; first runner up got N150,000 and second runner up got N100,000.

    Programme Coordinator for the Foundation, Mrs. Uchenna Ofonmata, said the initiative is also part of plans to celebrate the World Food Day celebrated every October.

    She said: “It is also a form of empowerment for the contestants because some of them are looking at going into the food business after now though they never gave it a thought before now.

    “It is a way of bringing different cultures and communities together to breed unity and progress. It is an all-inclusive competition because there was a Person Living with Disability (PWLD) at the preliminary stages but she couldn’t proceed to the finals.

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    “So we hope this annual contest will continue to grow bigger and better.”

    Convener of the HOJ Foundation, Okey-Joe Onuakalusi, represented by Mazi Chuks Nwosu, said the competition was organized to empower the people of Oshodi-Isolo, and especially to motivate the people to aspire for greater things.

    He said: “This is an empowerment programme that will enhance the innovation of chefs in Lagos, particularly in Oshodi-Isolo local government area, where our founder, Okey-Joe Onuakalusi, represents in the House of Representatives.

    “We believe the prize money would help the winners be self-sufficient to start their own business. We believe this will be an encouragement to become entrepreneurs in cooking business.

    “We will not abandon the winners; we will speak to some of our sponsors so they would become mentors to these young chefs so we don’t lose them. They are young in experience and skill set, so we would allocate mentors who will train them more so they can become better at their craft.”

  • Power Oil sensitises workers on heart health

    Tolaram Group, maker of power oil, has taken its health fitness promotion project to the group’s factories in the country to sensitise factory staff on ways to take care of the heart and maintain healthy calories body system.

    The project titled “Pay with Calories,” which is currently on-going, is a three-week nationwide tour that engaged over 4,000 members of staff in nine ultra modern factories.

    Speaking at the event, the Brand Manager, Miss Amisha Chawla, noted that the campaign was strategic as most the staff do not have enough time for exercise outside work hours hence, the need to bring the activity closer to them.

    “Beyond the physical exercise involved, which will see a lot of staff winning fantastic prices, they will also be enlightened on making the best meal choices towards maintaining a healthy lifestyle” she said.

    Also, the Public Relations Manager, Tolaram Group, Mrs Omotayo Azeez-Abiodun, at the visit to Insigna Print Ibeju-Lekki, said the sensitisation was needful to encourage every Nigerian to be mindful of their heart health by maintaining good body fitness and healthy consumption habits that reduce the risk of blood pressure and heart-related ailments.

    Some participants; Mr Adiogbemiga of Indomie Seasoning Plant and Mr Ugo Chiemela of Insignia Prints won sneakers after burning some amounts of calories.

     

  • Power oil charges factory workers on healthy living

    Power Oil, a healthy cooking oil has raised health advocacy another notch higher by taking its fitness promotion project “Pay with Calories’ round the group factories nationwide particularly to sensitize the factory staff about ways to nurture the heart to a perfect condition while maintaining a healthy calories body system.

    The Pay with Calories project engages consumers in a series of fitness exercise on treadmill and cyclers, after which participants can buy various items based on the number of calories being able to burn on the spot within a specific allotted time.

    Power Oil Pay with Calories project is currently on a3 weeks nationwide tour with plans to engage over 4000 staff in 9 ultra-modern factories across the nation namely, De United Foods Industries, Ota- Ogun, Seasoning Factory- Ota, Ogun, Dufil Prima Foods Plc- Choba, Port Harcourt, Pure Flour Mills- Port Harcourt, Northern Noodles- Kaduna, Insignia Prints- Ibeju Lekki, Raffles Oil Enterprises- Ibeju Lekki, Ikorodu Noodle Factory, Standard Flour Mills- Apapa, Lagos.

    Speaking on the activity, the Brand Manager, Power Oil, Miss. Amisha Chawla, said “ taking the campaign to these factories is most strategic, as we reckon that most of the staff might not have sufficient time to build their physical strength outside work hours, that’s is why we decided to bring the activity closer to them within their comfort zone. And the most interesting part was the free time excused to participate in the health friendly yet rewarding activity”.

    “Beyond the physical exercise involved which will see a lot of staff winning fantastic prizes in exchange for the number of calories burnt, they will also be enlightened on making the best meal choices towards maintaining a healthy lifestyle” she said.

    According tothe Public Relations Manager, TolaramGroup,Mrs. Omotayo Azeez- Abiodun, during the activity at Insignia Prints, Ibeju Lekki , said thisexperiential campaigncurrently touring the factories, was borne out of the necessity to encourage every Nigerian irrespective of the social economic class to further become mindful of their heart health by making efforts to maintain good body fitness and possibly eliminate unhealthy consumption habits, as these factors are important tolowering the risk of blood pressure and heart-related ailments. Six factories have been covered, three more to go.

    Power Oil as a brand, seeks to help build healthy families, and by implication a nation of strong and healthy citizens by providing them with nutritious products of quality standards.

    The activation begins 9:00a.m running till late noon creates an exciting atmosphere for the brand to cater to its teeming customers’ health in a fun, relaxing and rewarding manner. Various labelled items were laid out for consumers to pick from in payment for the amount of calories burnt such as Yoga Mat, Sneakers, Water Bottles, Footballs, Smart Watches, Tummy Trimming Machine etc.

    Mr. Adio Gbemiga, staff of the Indomie Seasoning Plant was clearly elated to have won for himself a pair of sneakers after working out to burn 70 calories within six minutes on the treadmill, said health promotion activities like this inspire him and encourage others to take exercise as a daily routine.

    Mr. Ugo Chiemela of Insignia Prints, Ibeju Lekki who got another pair of sneakers in exchange for burning 76 calories said “because of my busy schedule, it becomes difficult to create time for fitness routine. However, I applaud the Power Oil brand for extending to us such a remarkable activity.

  • Power Oil celebrates World Heart Day with campaign

    To  commemorate the annual World Heart Day and encourage Nigerians to adopt healthy lifestyle, Power Oil has staged the 5th edition of its health promotion campaign tagged: “Pay with Calories”. The campaign is meant to sensitise the public about ways to nurture the heart to perfect condition and maintain a healthy calories body system.

    The campaign was further activated at locations such as, Festival Mall, Amuwo Odofin, Lagos and various areas in Ibadan, Oyo State capital, in form of street engagement.

    At the Lagos event, everyone had the opportunity to use exercising equipment for at least, five minutes to burn some calories, after which they were rewarded with amazing gift prizes based on the amount of calories burnt on the spot within the allotted time.The campaign created an exciting atmosphere for the brand to cater to its customers’ health in a fun, relaxing and rewarding manner. Various labeled gift items were laid out for consumers to pick from equals to the amount of calories burnt.

    Speaking on the activity, Power Oil Brand Manager, Miss. Amisha Chawla, said: “Pay with Calories is actually one of our major events being held annually, interestingly this edition  has coincided with a day when the heart is being celebrated worldwide. Power Oil as a brand, seeks to help to build healthy families, and by implication a nation of strong and healthy citizens by providing them with nutritious products of quality standards.”

    According to Power Oil Public Relations Manager, Mrs. Omotayo Azeez- Abiodun, the experiential campaign was borne out of the necessity to encourage Nigerians to further be mindful of their heart health by making efforts to maintain good body fitness and possibly eliminate unhealthy consumption habits, as these factors are important to lowering the risk of blood pressure and heart-related ailments.

    “And because the world Heart Day is a symbolic event for us, we went a step further to enter into the streets of Ibadan to engage consumers to some calories-burning moves while they get to win gifts in exchange,” she said.

    The activation, which began at 9:30a.m, continued till early evening. It witnessed a huge participation as individuals and families came en masse to exercise because everyone stood the chance to win a gift.

    A participant, Miss. Judith Biegusa, who was clearly elated to have won a smart wrist watch after working out to burn 75 calories within 6 minutes, said healthy activities like this inspires her and encourages people to believe that going the healthy the way remains one of the best channels to long and sickness free life.

    Another participant in press up challenge, Mr. Obaide Austin, said “it has been so much fun and getting rewarded for that made it more interesting. “I applaud the Power Oil brand for coming up with such a remarkable campaign, and we shall be looking forward to next edition,” he said.

     

  • Power Oil takes healthy heart campaign to PH, Onitsha

    Jogging and other aerobics like walking have more benefits for the heart than most people realise.

    It is for this that Power Oil healthy cooking oil has extended one of its yearly consumer health awareness  tagged ‘Power Oil pay with calories’, to Rivers and Anambra states to encourage more Nigerians to embrace body fitness and healthy living.

    The ‘Power Oil pay with calories’ idea began five years ago to help consumers who are willing to  trade off some calories in exchange for gifts.

    This year’s events, which held at the Onitsha Mall and Port Harcourt Mall,  created a platform for the brand to interact with its consumers. Various gift items were offered to the consumers burnt some calories.

    Its Brand Manager, Miss Amisha Chawla explained that the campaign was borne out of the necessity to encourage Nigerians to further become mindful of their heart health by maintaining good body fitness and eliminate unhealthy consumption habits, as these factors are important to lowering the risk of blood pressure and heart-related ailments.

    “The activation is simply to promote healthy living by encouraging Nigerians to pay more attention to their body and be cautious about the quality of what they consume to maintain a healthy heart. We also make it a point of duty to advise Nigerians against the consumption of low-quality or sub-standard cooking oil, which on the long run puts consumers at risk of heart related diseases and other health issues.

    “The idea is to engage consumers in a series of exercise on the treadmills and cyclers to burn some calories, of which will eventually be rewarded with amazing gift items depending on the amount of calories being able to burn within a specific time,” she said.

    According to Mrs. Omotayo Abiodun, the firm’s Public Relations Manager, the campaign had been held in Lagos, Ibadan and Abuja.

    However, to have more people, especially from the east, benefit from the campaign, it has being extended to two more states – Rivers and Anambra. It was also extended to more states with the belief that it would motivate consumers to understand the importance of leading a healthy life.

    Mrs. Ngozi Ibekwe, from Onitsha, who lost up to 30 calories and got rewarded with a tummy trimmer, commended the brand for its efforts in encouraging Nigerians to live a healthier and better life through their various health friendly activities.

    Mr. Tony Chris, a participant in Port Harcourt, who also burnt 53 calories said: “We had so much fun while getting rewarded for that made it more interesting. I applaud the Power Oil brand for bringing the event to Port Harcourt, and we shall be looking forward to another edition.

  • Power Oil receives double awards

    It was a double recognition for Power Oil, a vegetable cooking brand when it bagged two brilliant awards in different categories at the prestigious Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence, 2017 West Africa.

    The brand emerged the first in the category of Corporate Social Responsibility, contending against other equally big brands such as Nigerian Breweries, MTN Foundation & Indomie nominated under this group.

    Also under the most anticipated award category amongst other categories, which was Brand of the Year Award, Power Oil came second place, being nominated amongst other giant brands such as; Coca-Cola, Airtel, Indomie, Hayat, Unilever and others who entered for the category.

    ADVAN is a reputable and the only body in the nation, founded to advance the interest of the Marketing Industry in Nigeria by spearheading and ensuring global best practice as well as facilitating collaborative partnership with relevant stakeholders.

    According to Mrs. Folake Ani-Mumuney, president of ADVAN, ‘’ it  was really a tough task awarding the brand of the year category especially for this edition, because all the brands nominated under the category performed excellently beyond expectations.However, what needed to be done had to be done and we congratulate recipients of all the award categories’’.

    Also during the event, Amisha Chawla, brand Manager, Power Oil who was clearly elated expressed her excitement having received two awards. She also thanked the association behind the ADVAN Award, as it has indeed been true to its purpose of creating value for the nation’s Marketing Communication community.

    “We all know how tough and meticulous ADVAN can be with entries, also considering the level of screening and scrutiny entries are being subjected to before transiting to the nomination stage, then to final-  the winning stage” Amisha stated.

    Power Oil is proudly Nigerian heart-friendly vegetable cooking oil under the staple of Raffles Oil Enterprise which offers consumers a healthier way of cooking as well as initiatives that educates and promotes a healthier lifestyle amongst Nigerians.  Power Oil is endorsed by the Nigerian Heart Foundation.