The Nation Newspaper

Tag: Star Lager

  • Star Dangles N400m on Football Fans in New Promo

    Nigerian Breweries Plc, makers of Star Lager Beer, has launched a national consumer promo designed to reward football fans and lovers of Nigeria’s premium beer brand.

    The millionaires mega promo, expected to be the company’s biggest ever, is billed to give out over N400M in cash between June 15 and August 15, 2018.

    Mr. Olayinka Bakare, Portfolio Manager National Premium, Nigerian Breweries Plc, said the Millionaires Promo is part of Star Lager’s ‘Nigeria United We Shine’ campaign which commenced a few weeks ago with the FIFA World Cup going on in Russia.

    He said, “Since 1949 when the first Star bottle was produced, the brand has always been about celebrating the unity of Nigeria, rewarding and enabling the passion of Nigerians, and supporting the team we love no matter what. It is because of this common desire for success and love for the country that we have launched the Star Lager Millionaires Promo across the entire country.”

     Thousands of consumers from across the country are expected to win instant airtime, plus whooping cash prizes of N1 million, N2 million, N5 million and the mega dream cash of N10 million naira. These are in addition to millions of free drinks and other items up for grabs.

     The announcement of Star’s Millionaires Promo also comes on the heels of its launch of special edition bottles, which were released in honour of Nigeria’s national football team, the Super Eagles, who are currently in Russia for the World Cup. The promo winners are expected to look under the crown corks and see a winning code that is redeemed via a USSD code of *566*20# which can be dialed on any network from all mobile phones.

    Since its partnership with the Nigerian Football Federation was unveiled earlier in the year, Star Lager, the official beer of the Super Eagles, has been engaging fans in a number of activations and events, including the Star Fan Parks known for fusing music, party and live viewing experience that were held in multiple cities during the team’s preparations.

    Also, the recently opened Super Eagles Dome in Lagos has been hosting fans to memorable nights of football, music and fun with special appearances and analysis by Super Eagles legends, and performances from top entertainers such as Ice Prince, MI, Small Doctor, DJ Neptune, DJ Big N and many others.

  • Star Lager releases limited edition bottles

    Star Lager beer, the official beer of the Super Eagles, has officially launched the limited edition bottles wrapped with a new refined look that mirrors the much-celebrated Super Eagles Jersey.

    The football inspired bottles carry the bold Star crest with a backdrop of green and white on the front, representing the colours of Nigeria and the national team.

    Three different jersey numbers — “1” representing the Star brand,

    “11” representing the Super Eagles, and “12” representing the Nigerian fans, who are regarded as the “12th player” on the pitch, can be found at the back of the label.

    Commenting on the new design, Senior Brand Manager, Star Lager Beer, Nigerian Breweries Plc, Abayomi Abidakun, said: “With the nation about to begin its outing at the global tournament in Russia, it is only befitting that we show love for our team.

    “Star is proudly supporting the national team and millions of Nigerian football fans, and we wish the team a successful outing.”

     

  • Star Lager thrills Uyo football fans

    Nigeria’s premium beer brand and the official beer partner of the Super Eagles, Star Lager Beer, on Tuesday, thrilled fans with an unforgettable football and music spectacle at the Star Fan Park in Uyo, Akwa Ibom State.

    This was as the Super Eagles of Nigeria battled Spanish Football Club, Atletico Madrid FC in an international friendly game.

    Thousands of excited Super Eagles fans in Uyo thronged the Godswill Akpabio Stadium to watch the National Team take on the newly-crowned Champions of the UEFA Europa League.

    Designed to bring excitement, energy and entertainment to Nigerian football match venues, Star Fan Park fuses music and football, offering great live performances and special appearances from Nigeria’s biggest music stars at different venues around the country, including DJ Neptune and DJ Big N who went head to head in a friendly match-up at the Uyo venue.

    As MC Laugh Up entertained the audience with his witty jokes and football banter, fans participated in exciting Star-themed games and a raffle draw, with the winners awarded instant prizes, including refrigerators, generator sets and flat screen television sets among others.

    Speaking, the Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi, said: “We take pride in delivering highly engaging and memorable moments to our consumers nationwide, and we are determined to keep upgrading football viewing experiences for Nigerian fans.

    “We have a few more exciting activities lined up for fans in the coming weeks through our ‘Nigeria United We Shine’ campaign, and we are truly delighted to be part of this national support for the Super Eagles and Nigerian football in general.”

    The Portfolio Manager, National Premium, Nigerian Breweries Plc, Yinka Bakare, said, “Star Lager Beer is a consumer-focused brand, and a listening brand. We know how passionate Nigerians are about good football and we are proud to be involved with this friendly match, being a major one for all Nigerians as our partners, the NFF and the Super Eagles prepare for Russia.”

    As official beer of the Nigerian national football team, Star Lager provided the ultimate Star experience with two luxury buses to convey the Super Eagles throughout their stay in the Akwa Ibom state capital.

    The iconic Nigerian brand and product of Nigerian Breweries Plc, which is a Heineken International Company, has enjoyed decades of success since its launch as the first indigenous Nigerian beer brand in 1949.

    Reiterating the essence of the multi-million naira partnership with the Nigerian Football Federation and the Super Eagles, Star Lager Beer promises to continue bringing unique and exciting experiences to passionate football fans in Nigeria.

     

     

     

     

     

     

     

  • Massive prizes for Star Beer consumers

    Massive prizes for Star Beer consumers

    STAR Lager is rewarding its customers with massive discounts and amazing prizes as they countdown to 2015. The beer brand satisfied excited customers at Star Beer Village, Eko Atlantic City; venue of 2014 Lagos Countdown.

    Eager fun lovers and consumers were seen trooping to the colourful beer village throughout the week to enjoy the exciting activities Star has prepared for fun seekers.

    Apart from a discount in the price of beer at the village, over 80 consumers are going home with prizes ranging from TV sets, Home Theatres, DVD players, fans, amongst others.

  • Curtains fall on Star Music Trek

    Curtains fall on Star Music Trek

    LAST Saturday, Star Lager, from the stable of Nigerian Breweries, drew the curtains on its 10 week, 10 cities pan-Nigeria music tour with a grand finale.

    The event, which held at Eagles Club, Surulere, Lagos, featured top Nigerian artistes, including Tuface, Tiwa Savage, Phyno, Olamide and Kcee, among others.

    Featuring energetic live performances, music, dance and comedy, DJs Xclusive, Neptune and Switch took turns to thrill the fans with explosive party mixes for the over eight-hour event.

    As comedian Gbenga Adeyinka teamed up with Laff Up as hosts for the event, the brand gave consumers the opportunity to go home with fantastic prizes at the pre-trek gig raffle draws, where various stars, including Tuface, Naeto C and Mr Raw, made surprise appearances to present the gifts to the winners.

    Tokunbo Adodo, Senior Marketing Manager Star, Goldberg and Export, said: “At Star, we are always seeking ways to make our consumers happy and are excited about the response from Star Music Trek. With thousands of fans coming out to watch their favourite artistes perform live at every city we visit, you can be sure that Star will continue to support projects like this.”

    The 2014 edition of Star Music Trek kicked off on March 29, with a massive turnout at the local government stadium, Nsukka, from where it moved to Makurdi, Uyo, Umuahia, Orlu, Ekwulobia, Onitsha, Benin, Ado Ekiti and Lagos.

  • Star Lager rewards consumers

    Star Lager beer has kicked off the reward of 32, 179 lucky consumers with customised Ipads, DVDs and headphones. The winners emerged from its ‘Text and Play’ activation promo.

    The items will be delivered free at the doorsteps of winners.

    During the activation, the brand doled out N500 recharge cards each to over 7, 000 participants.

    The brand invited some of the league leaders across different states to exclusive gigs with international singing superstar, Tuface and other A-list music artistes.

    The exclusive party took place in Lagos, Abuja, Benin, Enugu and Port-Harcourt. The league leaders were able to have an interaction with Tuface and friends.

    While it lasted,the Star League ‘Text and Play’for many consumers across the 36 states, including Abuja to display their creativity while engaged in an exciting battle to accumulate the highest number of points on the specially created league table.

    Consumers were expected to look under the crown cork of their Star beer bottle for a code and SMS the code under with their full name, age and state of residence to a short code 30383.

    The consumer will receive a feedback, stating the number of points the consumer has earned. The SMS system worked with major telecoms operators.

    The mobile phone number used to send the code was used to register the consumer on the Star website. Consumers had the unique opportunity of checking their “standing” on the “Star League Table” at (www.star-nigeria.com), where they will see their position on the state League table compared to other consumers.

    Points were accumulated over the period of the promo, using the registered mobile number.

    The simplicity of the promo was, indeed, evident as everyone stood a good chance of winning something. The number of points accumulated was not necessarily based on the amount of Star lager beer a consumer consumed. For instance there were a lot of consumers who accumulated less than 10 points but still won headphones!

    Brand Manager, Star, Mr Omotunde Adenusi, said: “Star Lager Beer, the No.1 beer in the country has continued to keep its consumers actively engaged all year round through its exciting consumer engagement platforms that cut through music, football and exciting promotions and reward programmes.”