Tag: tourism

  • Civilisation as the stretch of tourism

    Civilisation as the stretch of tourism

    • By Rashidat Olamidayo Ajakaye

    The Nigerian Nomad, Idoko admits that the African country, Nigeria has a huge beauty to pass across to the world; she further advises that domestic tourism is the fundamental step for Nigerian citizens to sell proudly before thriving successfully in international tourism. Civilisation generally denotes advancement; it is a complex human society that definitely characterises cultural and technological development. Cultural and technological maturation arise from the rooting existence of identities- knowledge, traditions, social norms, values, language, customs and other sundries. The culture of a society becomes rich while it is being sophisticated by cultural integration.

    Cultural integration simply denotes the sense of achievement that features people or groups welcoming a strange culture without losing the former culture (Kessler & Arnold, 2025). Here, a strange lifestyle becomes a new lifestyle that can be adopted into the firstly acquired culture. As a result, civilisation is birthed from the pleasurable and tolerating approaches that individuals and groups employ to treat complexities. Journey entails moving or going away from one place and ending in another, with some kind of meaningful experience in between (Williams, 2024).

    Travelling does not limit its description to far distance; it is simply stepping beyond one’s familiar environment. Therefore, there is a rising need to approach travelling with mental openness and deliberate action, expand civilisation from the shared cultures of travelling and apply civilisation as a pathway to harmonious co-existence and social sanity.

    First, travelling has its essential benefits that require not only visible action but also mental openness. It is beyond a logistical shift from one location to another. It is the mind-set of a sojourner that makes him or her cultural literate; he or she becomes psychologically receptive to absorb new ideas with a neutral perception and not assumptive judgement. If not, false stories about places would be enough to withdraw action for learning, growing or even working in an unfamiliar space.

    Read Also: Atiku’s son defects to APC, vows to mobilise for Tinubu’s re-election

    One of the best ways to overcome false information about the world is to travel (Look, 2018).  Travelling with a willing intention eventually erases negative thoughts that might be relatively arising previously from secondary reports. Yet, it is best to avenue to re-create an avenue to reduce stress, enhance creativity, enhance perspective, increase awareness and first personal growth. The purpose of travelling is not depending on the distance covered. There is a need to test the mental and physical strength of travelling through the near environments that are easier to reach before attempting tasking destinations for the untried or professional breakthrough. When the earliest travelling experiences have shown a traveller sensibly recognising the complex beauty of human difference; transformation becomes a feasible aspect that can be connected to movement. Travelling is not just to experience but rather to report grateful tales that would inspire others to be culturally literate.

    Similarly, one of the preferable ways to expand civilisation is through shared cultures form travelling. For every location aside from a familiar one, there is always one, two or priceless values which one understands, retains and eventually borrow to supplement the existing ideology. Travelling is beyond mere theory; it is experimental when cross-cultural interactions germinate into innovations, intercultural and international co-operation for mutual benefits.

    For shared cultures to reach civilisation, it should be understood that civilisation is the progressive state of human society. It is the advanced level of culture and standards (Nehru, 2024). Therefore, when a traveller observes technological, infrastructural, gubernatorial, agricultural, medicinal, transportational, social aspects of a new environment, he or she recognises the element that surrounds it being equivalent, enhanced or underperforming to the locale. Definitely, it is necessary for individuals and groups to either utilise every opportunity to contribute to the second habitat without disregarding protocols or return to the first habitat to fix these aspects with the calculated sense of updated pieces of information and strategies. This would maintain heritage conservation and socio-cultural development.

    Essentially, the application of civilisation should be geared towards harmonious co-existence and social sanity. Civilisation is never closed for it is a system of growth and development that never ends its humane thirst and enduring relevance. The participants of the civilisation system are humans for messages are carried by individuals and eventually consumed with varying interpretations. Human advancement does not ever die, it only needs to take new forms; human beings are naturally programmed to keep changing. This draws a glaring relationship between humanity and civilisation.

    Random change makes human beings neither to understand themselves nor other beings, creates chaos in their lives and that of others (Damani, 2018). Therefore, the continuous modification of culture germinates civilisation.

    In recent times, the morphing of civilisation eventually becomes entirely new with the simultaneous force of lingering traumas and hopeful ideals (Newitz, 2021). There is a flaming need to water down the mismanagement of civilisation. Else, it would make men and women turn against each other. Definitely, when the receiving individual sees no single need to enjoy receiving a travelling visitor who reaches an unfamiliar environment for a social asset which the former possesses, the later would naturally in turn report less of the receiving society at the slight encounter of an underdeveloped aspect of the revered setting. Would this notion ever be turned the other way? This question relies on the brief that no single worldview is absolute. When positive lessons are reported, communities become reshaped; co-operation replaces competition and dialogue recovers the harms of hostility. Hence, civilisation becomes a continuous system for peace in the interconnected world.

    In the order of the discussed aspects related to change of environment- progressive experimental travelling begins with the mind, appreciation of distinct values as a daily ethic strengthens civilisation and civilisation is a continuous system that should be in favour of the world through collective responsibility. When we understand that civilisation grows through connection rather than separation, we begin to see travellers as gentle carriers of unity. Each conversation they share, each tradition they respect, and each moment of learning they embrace, quietly shapes their outlook and the outlook of those around them. These experiences soften hearts, open minds, and encourage a world where people treat one another with more understanding. In this way, travel becomes more than a journey from place to place—it becomes a living experience that helps us grow kinder, strengthens the bonds between communities, and reminds us of the simple humanity we all share.

    •Ajakaye writes from Lagos State University, Ojo.

  • Stakeholders back NSQF in tourism, advocate for strengthening of sector skills council

    Stakeholders back NSQF in tourism, advocate for strengthening of sector skills council

    Director-General, National Institute for Hospitality and Tourism (NIHOTOUR), Dr. Abisoye Fagade, has commended the commitment of stakeholders in the Travel, Tourism, Hospitality, and Allied Trades sector to skills development and capacity building initiatives. He pledged his agency’s readiness, as the national Sector Skills Council, to champion initiatives that professionalize the sector and raise industry standards.

    Dr. Fagade reiterated the critical importance of skills acquisition over reliance on academic paper qualifications, particularly in the travel, tourism, and hospitality value chain. Equipping young people with employable skills, he noted, is key to diverting them from social vices, strengthening national security, and addressing pressing challenges such as unemployment, poverty, social instability, and insecurity.

    A further boost to the skills agenda came with the circular issued by the Head of Service of the Federation last year, which conveyed the approval by the National Council on Establishment for the inclusion of National Skills Qualification (NSQ) Levels in the Scheme of Service across all public service sectors.

    This policy recognises that persons trained in any skill area, with qualifications from Levels 1–6, are employable and can be placed on salary grades corresponding to their certified competencies.

    Explaining the framework, the DG highlighted that the NSQF is anchored on National Occupational Standards (NOS), statements of competence and performance required in specific job roles, alongside the necessary underpinning knowledge.

    This, he noted, reinforces the vital role of the Sector Skills Council (SSC) and Awarding Bodies (ABs) in workforce development for travel, tourism, hospitality, and allied trades. Established in 2015, the Hospitality and Tourism Sector Skills Council of Nigeria (HTSSON), coordinated by NIHOTOUR, is mandated to engage employers and industry stakeholders to identify skills gaps, develop, validate, and implement NOS nationwide.

    The DG disclosed that 12 key areas have been identified and their NOS developed and approved by the National Board for Technical Education (NBTE) for the sector. These, he added, include: Airport and Passenger Service Operations, Event Handling Operations, Food Preparation, Packaging, and Dispatch, Food and Beverage Production, Food Safety Services, Food and Beverage Service, Front Office Operations, Housekeeping Operations, Laundry and Dry-Cleaning Operations, Tour Operations, Travel Agency Operations, Travel and Tourism Advisory Services.

    These NOS, according to him, are subsequently developed into National Skills Qualifications by the designated Sectoral Awarding Body.

    The NIHOTOUR boss stressed that the functionality of the SSC relies on strong collaboration between the NBTE, which approves the NOS, and the Awarding Body, which develops qualifications for nationwide implementation.

    “The entire system is designed to give trainees access to knowledge-based, practical skills and workplace ethics rooted in established occupational standards,” he noted. Awarding bodies, he added, go beyond issuing certificates; they are custodians of quality assurance and industry relevance. They set and enforce standards across training institutions, thereby safeguarding educational integrity and ensuring qualifications meet labour market demands.

    To enhance effectiveness, Fagade outlined that the ‘SSC must be strengthened through strong institutional support, robust industry linkages, up-to-date skills standards, continuous capacity building, effective advocacy, and rigorous monitoring.’

    “The awarding body must ensure credibility, global benchmarking, strong quality assurance systems, digital innovation, active industry engagement, and visible policy advocacy to establish itself as the trusted authority for professionalising travel, tourism, and hospitality,” he said.

    Looking ahead, analysts envision a Nigeria empowered by a highly skilled, adaptable, and entrepreneurial workforce, capable of meeting the demands of a dynamic global economy.

    They posit that such a workforce will not only reduce unemployment but also drive national development and boost Nigeria’s competitiveness on the global stage.

    On attaining the target goals of the NSQF in the sector, Fagade opined that it requires the collective responsibility of all stakeholders, including government, industry, educational institutions, and awarding bodies.

    “Sustained investment in skills development is not just an educational cost, but a strategic national investment, a pathway to dignity, productivity, and prosperity for all Nigerians,” he noted.

  • How Nigeria can be African leader in hospitality, tourism

    How Nigeria can be African leader in hospitality, tourism

    As Nigeria joins the rest of the world to celebrate United Nation’s World Tourism Day 2025 with the theme Tourism and Sustainable Transformation last Saturday, Group General Manager Continental Hotels, Mr. Karl Hala said that the Nigerian hospitality industry has shown remarkable resilience and innovation, despite facing some challenges. Citing World Travel & Tourism Council, he disclosed that travel and tourism contributed over N7 trillion to Nigeria’s GDP last year, accounting for nearly 5 percent of the total economy. The sector, he said, now supports 3.3 million jobs, with youth making up the largest portion of the workforce. “Investment in branded hotels has grown steadily, with Nigeria hosting over 9,000 quality rooms in international-standard properties,” he added.

    According to him, Nigeria has everything it takes to be the hospitality and tourism leader of Africa, noting that it has a rich cultural diversity, breathtaking natural assets, a dynamic youthful population, and a diaspora eager to rediscover their roots. He, however, added that Nigeria must build a strong national hospitality and tourism structure to realise this potential.

     “Telling a compelling national story is one step in the right direction. To compete globally, Nigeria needs to project its hospitality brand with clarity and pride. We must curate a narrative that showcases our unique strengths and attractions. At Continental Hotels, we say: Cradle of Humanity. This narrative exists, but it needs to be owned, structured, and broadcast consistently,” he said.

    Encouraged by emerging trends in the industry, Hala described Africa as the world’s fastest-growing tourism region, projected to grow by 5.4 percent annually through 2030.

    He noted that though Nigeria’s domestic tourism market alone is a sleeping giant worth billions, digital innovation is reducing costs and expanding reach, and the young people are the secret power behind our industry’s growth.

    He emphasized the need to invest in youth and innovation as the future of Nigerian hospitality lies in the hands of the young workforce. He stated that with proper skills, digital empowerment and entrepreneurship support, ‘they will carry us into the future. At Continental Hotels, we have seen the impact of investing in our people. A 23 year-old Nigerian graduate who joined our hotel as a trainee, developed a digital concierge tool that has cut our response time to guest requests by more than half.’

    Read Also: Nigeria at 65: A nation tested and triumphant

    For a sustainable tourism industry, he identified three critical steps stakeholders must take- ‘tell a compelling national story: Nigeria must project its hospitality brand with clarity and pride; build real structures: we need a fully empowered national tourism board—transparent, innovative, and globally competitive; invest in youth and innovation: The future of Nigerian hospitality is not just in marble lobbies or tall buildings, but in the hands of our young workforce.’

    While recalling part of Nigeria’s success stories in tourism industry, Hala said: “At Continental Hotels, we have lived this story firsthand. When we embarked on our mega expansion, many doubted our vision. But, we believed in Nigeria’s potential and invested in building a world-class hotel that would showcase the country’s hospitality. Today, our flagship property is a multi-award-winning hotel, employing hundreds and serving thousands. It has become a symbol of what is possible when vision, structure, and courage come together.

    “Our two flagship hotels-Abuja Continental Hotel and Lagos Continental Hotel have continued to be recognised in the hospitality industry. These iconic properties have consistently set the standard for excellence in Nigerian hospitality, and their recent awards are a testament to their unwavering commitment to quality and service.

  • ‘Prioritise tourism to explore its full potentials’

    ‘Prioritise tourism to explore its full potentials’

    Convener, 2025 Destination Nigeria Governors’ Tourism Conference, Ambassador Ayo Omotoso has urged state governors to give priority to the development of tourism sites in their states in order to reap the abundant gains of the sector. 

    He said that the gains of tourism as a huge money spinner will continue to elude Nigeria, if the governors refuse to prioritise tourism and be intentional and deliberate about developing the attractions in their respective states. 

    He stated that Nigeria’s unique festival products and tourist attractions can generate significant traffic inflow; thereby boost the nation’s internally generated revenue (IGR). 

    He described tourism as a viable sector that touches other sectors and capable of bringing value to every aspect of life. 

    “Each state in Nigeria has a unique comparative advantage in terms of tourism products. From the beautiful skyline to the fascinating flora and fauna, Nigeria’s tourism potential is vast. With over 45 breathtaking waterfalls across the country, the potential for revenue generation and job creation is immense,” he added. 

    Omotoso spoke at a media parley at Eko Hotel and Suites, Victoria Island, Lagos last Monday while unveiling activities for this year’s 2025 Destination Nigeria Governors’ Tourism Conference organised in collaboration with the Nigeria Governors Forum, holding at Abuja Continental Hotel, Abuja on August 25 and 26. 

    He said the two-day event is to discover tourism potential for job creation, explore tourism as a tool for economic development and facilitate tourism-related traffic among others. 

    Theme of conference is Harnessing Tourism: A Strategic pathway for Nigerian Governors to Foster Economic Growth and Empowerment. 

    Omotoso said Nigeria’s tourism industry is a goldmine waiting to be tapped, adding that with its rich cultural heritage, diverse natural landscapes, and warm hospitality, Nigeria has the potential to become a top tourist destination in Africa. 

    Read Also: Invest in Nigeria’s eco-tourism destinations, says Balogun

    “Let us embark on this journey to discover the wonders of Nigeria, harness it, promote it, and develop a vibrant and sustainable tourism industry that showcases the best of Nigeria to the world,” he noted.   

    According to him, the conference will feature cultural performances and music, states tourism shows and presentations, creative economy expo, digital innovation tourism forum, Pan-African tourism forum, Nigeria domestic tourism expo, tourism business opportunities networking, Nigerian fashion show and executive tourism conference among others. 

    Director, Sales and Marketing, Eko Hotels and Suites, Dr.Iyadunni Gbadebo reiterated the hotel’s support and commitment to the conference saying, as a hotel, we are ensuring that we portray a very positive image for the hospitality and tourism industry globally. 

    “We have remained a hotel of a wholly Nigerian brand. We have been very intentional about that. And I believe that even though the private sector does have a responsibility to project Nigeria positively, that the government has a much bigger responsibility to create an enabling environment for this industry to thrive,” he said. 

    Ikhuolegbe Samuel of Aero Contractors airline assured the convener of the airline’s support, describing the initiative as credible platform to perform its corporate social responsibility. 

    She noted that Aero Contractors will foster connectivity for participants at the the conference by making tickets available.  

    Team Lead, Sales and Business Development, Air Peace, Mr. Adekunle Aieru described the conference as an eye opener and a good platform for Air Peace to network. 

    “As biggest carrier in West Africa, we will carry Nigerian and participants for the conference seamlessly around.”

  • Invest in Nigeria’s eco-tourism destinations, says Balogun

    Invest in Nigeria’s eco-tourism destinations, says Balogun

    General Manager Glocient Hospitality, Mr Sharafa Olanrewaju Balogun has charged Nigerians to rediscover and invest in the country’s emerging eco-tourism destinations led by models such as the revitalised Ikogosi Warm Springs Resort in Ekiti State. He made the call during a high-level panel at the BusinessDay Tourism Conference 2025, held in Lagos recently.

    Themed People, Culture, and Infrastructure: Building Inclusive Tourism Models for Nigeria’s Growth, the conference brought together tourism stakeholders, policy leaders, and hospitality experts to discuss new frontiers for domestic tourism.

    Balogun who spoke on Sustainable and Cultural Tourism: Preserving Heritage, Creating Wealth described Ikogosi as a living ecosystem of heritage, wellness, and local enterprise.

    “We are investing in a tourism future that is local, sustainable, and proudly Nigerian,” Balogun said, adding that ‘one where our natural heritage becomes a driver of prosperity not just for visitors, but for the people who call these places home.’

    Read Also: Kunle Afolayan wins ‘Tourism Entrepreneur’ of the year at Oyo International summit

    He noted that “through sustainable financial investment facilitated by our parent company, Cavista Holdings, Ikogosi is living up to its status as one of Nigeria’s most cherished tourist attractions, while empowering local communities through job creation, artisan engagement, and cultural immersion.”

    “Our goal is to position Ikogosi as a flagship for nature-based, wellness-oriented, and community-driven tourism in Africa, and our efforts have been validated by the number of local and international awards we have received. This is why we firmly believe that Nigerians should spend their holidays here and not abroad.”

    Nestled in the lush hills of Ekiti State, the Ikogosi Warm Springs Resort and Conference Center is home to the only confluence of warm and cold springs in the world, a geological rarity that has drawn interest for decades.

    Winner of Best Holiday Resort in Nigeria 2 years in a row, the resort- now under the management of Glocient Hospitality, a subsidiary of Cavista Holdings – has undergone significant upgrades to align with global sustainability standards. The conference served as a powerful platform for Glocient Hospitality to reinforce its commitment to transforming domestic tourism in Nigeria through strategic investments, partnerships, and policy advocacy.

  • Boom time for creative, tourism sector

    Boom time for creative, tourism sector

    Nigeria’s creative and tourism sectors are entering a period of steady, strategic growth. Structural reforms, stronger industry alignment, and increasing global demand for authentic cultural experiences are beginning to reshape narratives and opportunities. Two years into President Bola Tinubu’s administration, operators and stakeholders are seeing the momentum build. Yet, alongside the optimism, they remain clear-eyed about the challenges ahead—and committed to making this progress durable and inclusive, reports Associate Editor ADEKUNLE YUSUF

    In the ever-beating heart of Africa, where time-honoured traditions entwine with the pulse of modern creativity, a new dawn is breaking. Two years into the administration of President Bola Ahmed Tinubu, the tapestry of Nigeria’s tourism and creative industries is being rewoven with threads of vision, innovation, and hope. Once dimmed by neglect and uncertainty, these sectors now shimmer with the promise of renaissance.

    A quiet revolution is afoot—disciplined, deliberate, and increasingly visible. It is an unfolding narrative of possibilities, forged through structural reforms, strategic leadership, and a growing recognition that Nigeria’s cultural and tourism wealth is not merely a national asset but a global treasure waiting to be fully unveiled. At the epicentre of this transformation is the bold decision to merge the domains of culture, tourism, and the creative economy under a single ministerial portfolio—a move that many stakeholders hail as catalytic. What was once a fragmented chorus of voices has become a symphony with shared rhythm and rising momentum.

    Few understand this evolution better than those within the industries themselves. “It’s a different ballgame for us now; it changes everything,” declares Mrs. Bolaji Mustapha, President of the National Association of Tour Operators (NATOP), her words resonate with the enthusiasm of one witnessing a long-awaited awakening. “Awareness of tourism has grown. More people are discovering the incredible sites our country has to offer.”

    Indeed, the dream of positioning Nigeria as a cultural and tourism powerhouse—one that many dared to envision but few thought achievable—is beginning to take visible form. From Lagos to Calabar, from Kano to Ondo, initiatives to elevate tourism and cultural experiences are taking root.

    For decades, Nigeria’s tourism potential lay largely untapped—overshadowed by the dominance of oil and hampered by infrastructural deficits, inconsistent policies, and global misperceptions. Yet beneath the surface, an ancient land of splendour awaited rediscovery: emerald rainforests, sun-kissed beaches, undulating hills, ancient kingdoms, and an artistic vibrancy unmatched across the continent.

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    The decision to unify culture, tourism, and the creative economy was more than an administrative adjustment; it was an ideological pivot. For the first time, the sectors are being recognised not as ancillary pursuits, but as engines of national identity and economic growth. With global tourism contributing nearly 10 percent of world GDP, Nigeria’s new strategy taps into a lucrative and sustainable opportunity.

    Already, early wins are emerging. Strategic marketing campaigns, enhanced partnerships with international stakeholders, and targeted infrastructure investments are drawing fresh attention to Nigeria’s offerings. Initiatives such as the Door of Return Festival in Badagry, the resurgence of the Lagos Fanti Carnival, and the promotion of hidden gems like Idanre Hills and Araromi Beach exemplify the shift. The creative industries—film, music, fashion, and art—are equally invigorated. With Afrobeats conquering global charts and Nollywood reaching ever-wider audiences, Nigeria’s cultural narrative is being reframed on the world stage.

    “The game is changing,” Mustapha affirms. “We’re seeing tourists from across Africa arriving here. The tourism products we’ve advocated for are finally thriving and selling.” At the heart of this momentum lies a new wave of political will—one that sees in Nigeria’s creative and tourism sectors an opportunity to reshape the country’s global narrative and stimulate sustainable development.

    If one city exemplifies this renaissance, it is Lagos. Restless, resilient, and richly layered, Nigeria’s commercial capital has become an incubator for the new cultural economy. The Lagos State Government, under progressive leadership, has invested in infrastructure, rehabilitated roads and museums, and embarked on an ambitious programme to market the state as a must-visit destination.

    From the sparkling sands of Elegushi Beach to the pulsating nightlife of Victoria Island, Lagos now brims with offerings for both domestic and international travellers. The once-neglected National Museum is seeing new life, while annual cultural events attract audiences from near and far. Yet challenges remain. Inflation continues to stretch household budgets, rendering domestic travel costly for many Nigerians. Mustapha calls for deeper government-private sector collaboration to both manage and market tourism sites effectively.

    Security perceptions, too, must be addressed. “Nigeria is safe,” she insists. “People need to travel and experience this themselves. We need more stories, more videos that showcase the positive experiences visitors are having.”

    Parallel to the tourism upswing is the surging tide of Nigeria’s creative industries—a sector that has long been a font of soft power but is now gaining institutional recognition. Otunba Michael Balogun, General Secretary of NATOP and Chief Operating Officer of Tour2Nigeria, offers a sweeping view of this ascent. “The creative industry is pushing hard,” he observes. “You see it everywhere—from our presence at Cannes to Nigerian films dominating Netflix listings.”

    The establishment of a dedicated ministry for the creative economy is hailed as a game-changer. Yet, Balogun stresses, tourism must fight to ensure its narratives receive equal prominence in this evolving ecosystem. One solution: a coordinated calendar of cultural activities that allows tour operators to market experiences in advance—transforming spontaneous local festivals into sought-after global events. Balogun points to the recent Lagos Boat Regatta as an exemplar of this synergy between tradition and modern tourism. “When the private sector and government collaborate effectively, the results speak for themselves.”

    Perhaps no initiative better encapsulates the spirit of this new era than the forthcoming Motherland Festival—an event poised to spotlight Nigeria’s rich heritage, creative dynamism, and boundless energy. In a recent statement marking his administration’s second anniversary, President Tinubu articulated this vision: “This landmark gathering will showcase Nigeria’s beauty through tourism, culture, and innovation—inviting the world to rediscover our nation.”

    Such declarations are more than ceremonial. They signal a growing consensus that tourism and the creative economy are central to Nigeria’s national renewal—a strategic pivot from resource dependency to a diversified, resilient economy powered by culture and creativity. While ministerial pronouncements and state-level initiatives garner headlines, much of the real work unfolds quietly—at the grassroots, where operators and advocates labour to map, promote, and preserve Nigeria’s vast cultural wealth.

    For NATOP, grassroots advocacy remains the cornerstone of strategy.

    Speaking at a recent roundtable with the Association of Nigerian Journalists and Writers of Travel (ANJET), Mustapha outlined efforts to identify and promote lesser-known tourism sites. The upcoming Annual General Meeting (AGM) of the Nigerian Association of Tour Operators (NATOP), set to take place in Ondo State, will shine a well-deserved spotlight on some of the region’s best-kept tourism secrets—hidden gems waiting to be discovered by a wider audience.

    At the top of the list is the awe-inspiring Idanre Hills, a majestic cluster of ancient granite formations that rise dramatically above the landscape. Visitors can hike its scenic trails, explore centuries-old settlements carved into stone, and take in panoramic views from the summit. Equally captivating is Araromi Beach, an unspoiled stretch of coastline where pristine sands meet the tranquil Atlantic, offering a perfect escape for relaxation and eco-tourism. Also set to impress is Nibanola Farms, a sprawling agricultural haven featuring a picturesque lakeside hotel—an ideal blend of rustic charm and modern comfort for visitors seeking immersive agritourism experiences. Adding a touch of enchantment is La Campagne Tropicana Hills, where lush greenery and luxury accommodations merge to create a serene, culturally rich retreat.

    “It’s mind-blowing,” recounts Mustapha of a recent visit. “We had breakfast atop a beautiful mountain. To witness such experiences within Nigeria—it’s transformative.” The NATOP AGM promises to unveil these treasures to the world.

    Yet the path to renaissance is strewn with thorns. Inflation, lack of innovation, multiple taxation, and lingering security concerns remain formidable challenges. Mustapha urges the government to deepen its partnership with industry stakeholders and to incentivise domestic tourism beyond the usual public holidays. Balogun echoes this call, advocating for a united front across the tourism value chain—from airlines and resorts to logistics companies—offering attractive packages that make travel more accessible.

    Equally pressing is the need to counterbalance negative global narratives. “The U.S. and South Africa also have crime,” Balogun notes. “But that’s not the dominant image they project. We must boldly tell our own story.” Encouragingly, progress is already visible. “On a recent trip to Ondo, I was struck by the new roads under construction. Government is working,” Balogun affirms.

    In this unfolding renaissance, the media plays a pivotal role—not merely as observer, but as custodian of narrative. Mr. Okorie Uguru, President of ANJET, pledges the association’s support: “We will echo the voice of operators and project positive narratives—locally and globally. Nigeria’s story deserves to be told in all its richness and potential.” Such alliances between industry and media are vital to shaping the perceptions that drive tourism flows.

    As Nigeria prepares to host the Motherland Festival, and as NATOP and its partners continue to champion the cause of domestic tourism, one truth emerges with clarity: this renaissance is not a fleeting trend, but a movement with deep roots and an expanding horizon. The coming years promise even greater strides, as collaboration, innovation, and an indomitable national spirit forge a new chapter in Nigeria’s cultural and tourism narrative.

    “Nigeria is not only a leader in Africa but a committed global partner—ready to engage, inspire, and lead,” President Tinubu affirms. It is a vision that resonates far beyond the corridors of power. From bustling Lagos to the mist-clad peaks of Idanre, from the cinematic brilliance of Nollywood to the ancient rhythms of masked festivals, Nigeria is ready to enthral the world. And in doing so, a nation once described in terms of its struggles may soon be defined by its splendour.

  • ‘Lagos is Africa’s emerging tourism hub’

    ‘Lagos is Africa’s emerging tourism hub’

    The Chairman Victoria Crown Plaza (VCP) Hotel, Mr. Emeka Ofor has commended the efforts of Lagos State in developing its tourism and hospitality sector, describing it as a promising journey towards becoming a leading tourism destination in Africa. Speaking during an interaction with The Nation, Ofor highlighted the deliberate steps taken by the Lagos State government, while also emphasising need for further investment in infrastructure, security, and branding to sustain growth.

    According to Ofor, the state’s commitment to transforming Lagos into a tourism hub is evident in its actions. He noted that while the state has not fully achieved its vision, the intentions are unmistakably clear. “Lagos State has taken significant strides to improve its tourism sector. The government is undoubtedly intentional in its efforts to position the state as a tourism hub, not just in Nigeria but across Africa. However, there is still more work to be done to create a truly friendly and conducive environment for the hospitality industry to thrive,” he said.

    Ofor underscored the economic importance of tourism, describing it as the backbone of many successful global economies. He lamented that Nigeria is yet to fully recognise or capitalise on the sector’s potential. “Tourism is the key driver of most economies worldwide. Sadly, in Nigeria, it has been relegated to the background.

    Read Also: Eno flags off reconstruction of Ibom convention centre to boost tourism

    Industries like oil, gas, and even real estate are often by-products of a thriving tourism sector. Fortunately, Lagos is beginning to understand this, and the deliberate actions we are seeing now signal a positive shift,” he remarked.

    As the Chairman of one of Lagos’ premier hospitality establishments, Ofor commended the role Victoria Crown Plaza Hotel plays in aligning with the state’s tourism goals. He described the hotel as a reflection of Lagos’ cultural richness and potential, offering a blend of top-tier hospitality services and entertainment. “At VCP, we aim to provide our guests with a holistic experience that showcases the best of Lagos. Whether it’s relaxing in our indoor lounge, enjoying the vibrant nightlife at our outdoor pool bar, or dining at our piano restaurant, we want to embody the vibrancy and diversity of Lagos as a tourism destination,” he said.

    While acknowledging the progress being made, Ofor identified key challenges that need to be addressed to sustain tourism growth in Lagos. He pointed out the need for better infrastructure to facilitate movement, enhanced security to reassure visitors, and improved healthcare facilities to handle emergencies. “The space for tourism activities is still insufficient. We need robust infrastructure, efficient transportation systems, and a safer environment for tourists. Additionally, quality healthcare services are crucial for handling any health concerns that may arise while visitors are in the state,” he noted.

    Ofor also emphasised the importance of rebranding Lagos to change its global

    perception. He observed that the city’s portrayal as a chaotic and tough place has often deterred potential tourists. “Lagos needs to be sold as a welcoming and safe

    destination. We must change the narrative and highlight the city’s unique offerings, from its rich arts and culture scene to its vibrant nightlife. The goal is to show the world that Lagos is a place where you can have fun, feel safe, and create unforgettable memories,” he explained.

    He pointed out that Lagos’ strength lies in its diversity, which should be

    harnessed to appeal to a broader audience. According to him, the intentional strides

    being made by the state government are commendable and have already begun to yield results. However, he urged other states in Nigeria to follow Lagos’ lead by leveraging their unique resources to drive sustainable tourism growth. “Tourism should not be limited to Lagos alone. Every state in Nigeria has something unique to offer. By tapping into these potentials, we can position the country as a global tourism destination,” he said.

    Victoria Crown Plaza Hotel, Ofor said, remains committed to supporting Lagos State’s vision of becoming a tourism and economic hub for Africa. He described the hotel as a shining example of what can be achieved through intentional investment in the hospitality sector. “Our work at VCP is a testament to the potential of Lagos. By offering world-class services, we hope to inspire confidence in Nigeria’s tourism sector and contribute to the economic growth of the state,” he stated.

    As Lagos continues to evolve into a tourism powerhouse, Ofor expressed optimism

    about the future, noting that with the right investments and collaborations the state

    can attract millions of tourists annually. He reaffirmed Victoria Crown Plaza Hotel’s dedication to playing an active role in this transformation. “Lagos has the resources and the willpower to achieve greatness in tourism. At VCP, we are proud to be part of this journey and are committed to supporting the state’s efforts to make Lagos a safe haven for tourism and hospitality in Africa,” he said.

  • Nigeria can be leading global tourism destination, says minister

    Nigeria can be leading global tourism destination, says minister

    • 20 ministers for CAF tourism forum in Abuja

    The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musawa, said yesterday that Nigeria has the potential to become a leading global tourism destination, with its vast array of natural and historical sites, vibrant cultural heritage and dynamic creative industry.

    Musawa spoke when she played host to the visiting Director, Regional Department for Africa, UN Tourism Commission for Africa, Ms Elscia Grandcourt, in Abuja.

    Grandcourt is in Nigeria to review the country’s readiness to host the forthcoming 68th UN Tourism Commission for Africa (CAF) meeting in Abuja.

    The event, which is scheduled for June 11-13, 2025, will focus on “Harnessing Technological Solutions (AI) for the Future of African Tourism: Innovations, Growth, and Digital Transformation in Tourism”.

    The meeting will bring together key stakeholders, policymakers, and industry experts to discuss strategies and innovations for driving tourism in Africa.

    Musawa highlighted the contribution of the tourism sector in the economy, saying that the sector has the potential to create direct and indirect economic benefits. The minister stressed that the creative industries play a pivotal role in Nigeria’s economic growth, contributing significantly to both GDP and employment.

    She said: “As a diverse and culturally rich nation, Nigeria has the potential to become a leading global tourism destination, with its vast array of natural and historical sites, vibrant cultural heritage and dynamic creative industry.

    “The tourism sector creates both direct and indirect economic benefits by generating income from tourist activities, including accommodation, transportation, food services and entertainment.

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    “Beyond the immediate economic impact, tourism stimulates ancillary industries such as construction, retail and agriculture, leading to job creation and fostering a more diverse and resilient economy. As more people travel to Nigeria for business, leisure, and cultural exploration, the sector’s contribution to national revenue continues to grow.

    “In addition, our creative industries play a pivotal role in Nigeria’s economic growth, contributing significantly to both GDP and employment. With a dynamic and thriving sector encompassing film, music, fashion, literature, and visual arts, the creative industries have become a major source of income and job creation, particularly for Nigerian youth.

    “This sector fosters local entrepreneurship by enabling individuals and small businesses to tap into domestic and global markets, showcasing Nigeria’s unique cultural products and creative talents. Beyond direct economic benefits, such as revenue from media production, events, and performances, the creative industries stimulate indirect growth by driving demand for supporting industries like marketing, advertising, retail and technology.

    The sector’s ability to create jobs, promote local talent, and position Nigeria as a global creative hub further underscores its potential as a cornerstone of the country’s diversified and sustainable economic future.”

    She therefore reaffirmed “Nigeria’s strong partnership with the UN Tourism, recognisng the critical role collaboration plays in achieving sustainable growth for Africa’s tourism industry.”

    No fewer than 20 ministers of Tourism are expected to attend the forthcoming 68th UN Tourism Commission for Africa (CAF) meeting.

    The event will focus on “Harnessing Technological Solutions (AI) for the Future of African Tourism: Innovations, Growth, and Digital Transformation in Tourism”.

    The meeting will bring together key stakeholders, policymakers, and industry experts to discuss strategies and innovations for driving tourism in Africa.

  • Nigeria, Trinidad & Tobago sign BASA to boost trade, tourism

    Nigeria, Trinidad & Tobago sign BASA to boost trade, tourism

    The Federal Government and Trinidad and Tobago have signed Bilateral Air Service Agreement to boost trade, tourism and air connectivity.

    The Minister of Aviation and Aerospace Development, Festus Keyamo and his counterpart, the Minister of Works and Transport, Rohan Sinanan signed the agreement on behalf of both countries at the Piarco International Airport, Trinidad and Tobago.

    The agreement, according to a statement by the Media Aide to the Minister of Aviation and Aerospace Development, Tunde Moshood marks the official commencement of direct air links between both nations.

    According to the statement, the agreement is the culmination of diplomatic and technical conversations that began during the administration of former President Olusegun Obasanjo.

    Keyamo stated: “Today’s signing not only fulfills a long-standing bilateral vision initiated during President Obasanjo’s time but also represents our commitment to expanding Nigeria’s global aviation footprint. This agreement will enhance trade, tourism, cultural exchange, and connectivity between Nigeria and the Caribbean region.”

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    The agreement grants designated airlines from both countries the rights to operate passenger and cargo flights, establish commercial agreements, and access the other’s territory under agreed terms. 

    It is expected to strengthen economic and people-to-people ties.

    Sinanan expressed optimism about the potential of the agreement to boost cooperation and expand aviation opportunities for Caribbean and African carriers.

    The agreement adds to Nigeria’s growing list of strategic international aviation agreements and reinforces President Bola Tinubu administration’s commitment to improving air connectivity, promoting regional integration, and strengthening diplomatic relations through aviation diplomacy.

  • ‘Why we transformed from agro to tourism’

    ‘Why we transformed from agro to tourism’

    Managing Director, Xtralarge Farms & Resort Dr. Moji Davids, has called on governments at different levels to make agriculture more attractive to Nigerians in order to boost sufficiency and ensure food security in the country.

    Speaking on a TV programme in Lagos, Dr Davids urged Nigerians to take advantage of the many untapped business opportunities in agriculture.

    Explaining the concept of Xtralarge Farms and Resorts, which metamorphosed from being a farm to a tourist and real estate investment destination in the country, she said Xtralarge Farms was set up to raise a generation of passionate farmers to feed the world with healthy natural products and provide a sustainable platform for financial empowerment to its members through the food and agricultural business.

    She added that as the pioneer digital farming in Nigeria in 2015, Xtralarge Farms and Resorts provided opportunities to people to participate actively in farming in a more dignifying form.

    “Xtralarge Farms and Resorts, is gradually becoming a destination for relaxation and unique experiences. We came into existence as an agricultural business with the aim of producing foods that are free of chemicals which pose serious dangers to the human system and have evolved into a major destination for tourism with huge prospects for real estate investment in the area of holiday homes establishment in the resort,” she said.

    On the vision of Xtralarge Farms and Resorts, Mrs Davids said  Xtralarge Farms and Resorts was established to produce foods that are free of chemicals because there is a lot of damage and hazards, which chemicals bring to the body system. We want to ensure that people have quality, natural food products. With our experience over the years we have discovered that to be a very profitable farmer you need to have an accommodation facility in the farm because every time we farm we have to go home and before we come back a lot of things would have happened- stealing and even the workers need a lot of supervision. So, we decided to have a place where we can stay on the farm, relax and not miss home.”

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    Davids disclosed that Xtralarge Farms was set up to redefine the practice of agriculture and wear a new apparel for agriculture in Nigeria in order to stimulate the interest of young Nigerians in farming. “As a nation if we try to wear a new apparel for agriculture; not just presenting the hardship side alone, we will be able to stimulate the interest of most people in agriculture. That’s what led to the establishment of the resorts.

    “It’s been carefully named resorts not just a hotel but it is situated in a farm. All the comfort people have in their houses have been duplicated here. We place so much priority in ensuring the quality of the facilities we have there and the experience you get when you come there. Don’t forget that it’s a farm resorts, apart from all the fun, we also ensure we take you on a tour of the farm where you not only see all farm animals, we also tell you the process.

    “We also have some mini-processing plants, whereby you can make some garri, palm oil. So, you experience it- you go to milk the cow, to feed the rabbits because we want to arouse the interest of people in farming. We have a goal to attract at least one million visitors to the resorts every year.”

    She explained that Xtralarge Farms and Resorts also offers unique opportunity for home ownership.  “A lot of people love the idea of real estate but at the end of the day most people just end up buying the house and they lock it. Or you buy a house with the aim of renting it out to tenants, but you don’t really get as much as you expect from rentals. But, at Xtralarge, a commercial city, a tourist centre, a lot of people are coming in for different reasons. We have a package that makes you have a holiday home. You own the home and at the same time it is an investment for you. You can authorise us to give out your house to vacationers and you earn money,” she added.