Tag: tourism

  • Tourism: Lagos Govt opens 2025 in style, aims new records

    Tourism: Lagos Govt opens 2025 in style, aims new records

    Concerned by the need to double contributions from tourism to Lagos State Gross Domestic Product (GDP) beyond previous years records, the State Government has opened Year 2025 in a spectacular style, hosting Nigerians from the diaspora and lovers of Lagos to unforgettable events that exposed them to the cultural heritage and tourism sites across the state.

    Swapping the norm of holding events at a centralized location for a roadshow for the first time in the state, further exposed the Diasporans and visitors from other states, who came to celebrate the Yuletide and the new year in Lagos, to the state’s beauty.

    The roadshow themed “Lagos Tourism is Rising”, gave guests opportunity to enjoy a fun-filled ride with music, dance, and conversations as the double-decker tour bus, convoys of motorbikes, and the beautiful Lagos Ride vehicles moves around.

    During the tour, everyone on the ride had a close feel of the state as the buses and bikers displayed through landmark axis in Ikoyi, Lekki, Lagos Island, and its environs. 

    With a touring initiative that allowed the guests to explore the beauty of the city, the group made stops at the JRandle Centre for Yoruba Culture and History as well as the Nike Art Gallery, and other strategic locations where they got more knowledge on Lagos than they had expected.

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    The event, which was the first and part of the new initiative the government is embarking upon in 2025 to further expose the world to beauty of Lagos, was later concluded with a delightful dinner where everyone tasted the best of cuisine from the centre of excellence.

    The Special Adviser to the Lagos State Governor on Tourism, Art, and Culture, Idris Aregbe, who spoke on the initiative, said that the government aims to double the achievements recorded in 2024 in the current year without lowering standards.

    To achieve this, Aregbe noted that the government under the leadership of Governor Babajide Sanwo-Olu, aimed to do things better than the previous years particularly as it concerns tourism contribution to the state’s Gross Domestic Product (GDP) while promoting the Lagos cultural heritage.

    The Special Adviser added that this formed part of the reasons the roadshow was put together to give visitors an unforgettable sweet experience.

    Aside from that, the governor’s aide stressed that he created this initiative to appreciate Nigerians in diaspora and lovers of Lagos across the globe for choosing the city as their preferred business and holiday destination. 

    Aregbe added that many programs of this magnitude would be introduced under the current administration to promote the Lagos cultural heritage and strengthen the bond between the diaspora community and Lagosians. 

    According to him: It was an opportunity for all to admire scenic views, and learn as well as appreciate our rich cultural heritage. 

    Aregbe stated that this will pave the way for further collaboration as the government recognizes the contribution of the diaspora community to the festivities and Lagos economic development. 

    While underscoring the primary aim of this city tour initiative, the Special Adviser announced that it will take place monthly, to give visitors reasons to pick Lagos ahead of other destinations.

    He said the tour will be held on both land and water, reaffirming his intention to showcase Lagos and its growing transportation and tourism to the world. 

    Some dignitaries who attended the event included Khadijat Omotayo, Personal Assistant to the President on Constituency Affairs, and Oluwatoyin Atekoja, Permanent Secretary, Lagos Ministry of Tourism. Also in attendance was Nike Davies-Okundaye, Femi Adebayo, DJ Six7even, DJ DSF, Timi Agbaje, Kelvin Manpower, Hannah Montana, Former Miss Universe Nigeria, among others.

  • Religious tourism sites in Badagry will be developed – Lagos lawmaker Bonu

    Religious tourism sites in Badagry will be developed – Lagos lawmaker Bonu

    Hon. Bonu Solomon Sannu, a Lagos State House of Assembly member representing Badagry Constituency 1 and Chairman of the House Committee on Tourism, Art, and Culture, has assured residents of plans to develop the area’s religious tourism sites. 

    He envisions transforming Badagry into “the Jerusalem of Nigeria.”

    The lawmaker made this pledge during a Christmas event held at the historic Agia Tree site in Badagry, the location where Christianity was first preached in Nigeria.

    Speaking at the event, Hon. Bonu remarked, “If the leaders of your church have not visited Badagry, they have not completed their religious assignments.” 

    He highlighted the town’s historical significance as the birthplace of Christianity in Nigeria in 1842 and reaffirmed his commitment to making it a renowned religious pilgrimage centre. 

    “It has always been my dream to make Badagry a religious pilgrimage destination. This is where Christianity was first preached in Nigeria, and we must change the narrative by sharing this history with the world. By doing so, Badagry will become a place where people come for religious pilgrimages,” he added.

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    Hon. Bonu also highlighted ongoing infrastructural developments in the area under the leadership of Governor Babajide Sanwo-Olu. 

    He assured residents that the first quarter of 2025 would see the revitalization and reconstruction of tourism sites in Badagry. 

    “Once these sites are upgraded, you will see people flocking to Badagry,” he said.

    The lawmaker thanked Governor Sanwo-Olu for supporting religious celebrations and promoting tourism in Badagry. 

    He also promised to bring more artists and entertainers to future events, following the success of the performance by gospel singer, Apeke Ola, who thrilled attendees at the event.

    Hon. Bonu’s commitment reflects a renewed focus on leveraging Badagry’s historical and cultural heritage to boost religious tourism and economic development in the region.

  • Tourism summit to chart new roadmap

    Tourism summit to chart new roadmap

    • By Samiat Oyedeji

    National President, Institute for Tourism Professionals of Nigeria (ITPN) and Chairman, Inter-Ministerial Committee for NTTS 2024, Chief Abiodun Odusanwo, has said this year’s summit will prioritise implementation of vital communiques from past editions of the annual business meet, as it seeks to further deepen synergy already established between the tourism and transportation operators in the country. He noted that such implementation was expected to form the focus of the seventh edition, and, by implication, a roadmap for industry players.

    Odusanwo, who spoke recently in Abuja, added that with the implementation, the summit aimed to effectively equip industry operators with the leeway to play their respective roles in the most appropriate ways that guarantee the best economic benefits and further ensure growth and development for the country.

    Theme for the summit is Tourism, Transportation Connectivity: Accelerating The Synergy for National Economic Development, and will hold between December 3 and 4, at the Velodrome, Package ‘A’, of the M.K.O. Abiola National Stadium in Abuja.

    According to Chief Odusanwo other thematic areas of focus at the summit include encouraging massive investment in waterfront properties, resource and etiquette training, as well as; ensuring professionalism and improved customer service delivery at Nigerian airports through the eradication of unwholesome practices.

    Committee chairman also disclosed that as part of programmes lined up for the summit, the traditional Host City Walk will hold on November 30, with participants starting the race from the Old Parade Ground, Area 10, Garki Abuja.

    Read Also: Tourism, arts, culture, entertainment interwoven –Mr. Latin

    “This is intended to give participants the opportunity to build the vigour and strength that will see them through the two-day event.

    “The Summit and Expo events will come up with paper presentations, discussion sessions as well as the exhibition of products and services by delegates and participants at the Summit and Expo. In addition, B2B and G2B sessions will also feature in the two-day event that promises to be fulfilling,” Odusanwo stated.

    On the exhibition’s content, the committee chairman disclosed that it will seek to create a platform among stakeholders at both national and international levels, as well as, public and private sectors ‘to interact in a serene atmosphere with customers and investors leading to a healthy understanding of the connectivity and operational ease of cooperation between the two industries and to most importantly overcome impending challenges and hurdles of the tourism transportation inter-connectivity.’

  • LASG targets tourism boost, commerce through cultural mission

    LASG targets tourism boost, commerce through cultural mission

    As part of efforts to boost the Lagos Gross Domestic Product (GDP), the State Government has unveiled its Cultural Mission Initiative, designed to showcase the Lagos cultural heritage to the world and aid partnership with countries globally.

    Through this initiative, the government also aimed to boost local and foreign tourists visit all year round to Lagos as well as increase buying and selling between the tourist and their host.

    It noted that the vision behind the initiative is to make Lagos the culture powerhouse for Africa, where joint festivals, educational exchanges, and tourism promotions will be determined.

    Spearheading the initiative, the Special Adviser to the Governor on Tourism, Arts, and Culture, Idris Aregbe, noted that Lagos’ rich cultural heritage must be promoted, saying we must tell our story to the world.

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    While stressing that the mission will solidify Lagos as global hub for culture, arts, and tourism, the governor’s aide stressed that the initiative will strengthen diplomatic ties with nations worldwide.

    Aregbe disclosed this at the launch of Lagos Cultural Mission Movement at the Nike Arts Gallery, Lekki, yesterday, theme: “Advancing the Essence of Culture”, featured art exhibitions, cultural performances, and traditional food display, which was attended by representatives from over 20 embassies.

    According to him, the Lagos State Cultural Mission Initiative is to ensure a year-round calendar of activities designed to create ongoing opportunities for learning, collaboration, and global partnerships.

    “We are using this mission to promote international collaboration and advance cultural diplomacy between Lagos and other nations.

    “Through this mission, we are creating lasting cultural partnerships that will not only benefit Lagos but also build bridges and foster mutual respect and collaboration with our international friends. Together, we are advancing culture and elevating Lagos as a global meeting point for creativity and connection.

    Under the initiative, Aregbe said the youth will have the platform to interact with elders, get acquainted with the state’s cultural heritage to prevent it from going extinct.

    He described it as a journey to explore, discover and celebrate the beauty of the state to increase investor confidence in the commercial nerve centre.

    “We need to be able to tell our story and sit down and learn more about our values. We came up with this Lagos Cultural Mission, and what we intend to do is to tell our story and make sure that we appeal to lovers of Lagos.

    “Let’s see how we can help each other, let’s see how we can cater for more youths on the streets. We have a lot of people waiting to add value to Lagos, we want to continue to give them a platform,” he added.

    Earlier, the founder of Nike Arts Gallery, Nike Okundaye-Davies, appealed to the minister of interior to make entry visa easy for tourists, saying this will encourage more visitors into Nigeria.

    “We want the minister to make visa easy for those who want to invest. It is difficult to get a Nigerian visa, we need to address this”.

  • Mixed reactions trail merger of tourism, culture ministries

    Mixed reactions trail merger of tourism, culture ministries

    Stakeholders in the tourism and culture sectors have expressed divergent opinions over the merger of the tourism ministry with the arts, culture and creative economy ministry.

    The stakeholders bared their minds in separate interviews with the News Agency of Nigeria (NAN) in Lagos on Thursday.

    NAN reports that President Bola Tinubu, on Oct. 23, announced minor cabinet reshuffle during which he merged the tourism ministry with arts, culture and creative economy ministry

    The cabinet reshuffle, however, led to the sack of Mrs Lola Ade-John as the Minister of Tourism.

    Mr Israel Eboh,  President, National Association of Nigerian Theatre Arts Practitioners (NANTAP), told NAN that the decision was right as tourism cannot be separated from arts and culture.

    Eboh said as a matter of fact, arts and culture provide the needed content for tourism to thrive and as such should be under a single ministry.

    “We recall when the two ministries were announced earlier in the year, we raised concerns because we felt the two ministries ought to be one, looking at the inter-relation of culture and tourism industries.

    “Arts and culture provide the materials that boost tourism. Our festivals, crafts, performances and all are products of our culture that can boost tourism activities. This should be well understood.

    “We are not surprised this is happening and it is a beautiful development for us because obviously the tourism industry has been in comatose in the last two years.

    “We await visible results from now because we believe the current Minister of Artts, Culture, Tourism and Creative Economy should be able to channel those lofty programmes toward promoting inbound tourism,” he said.

    Also, Bolaji Amusan, National President, Theatre Arts and Motion Pictures Practitioners Association of Nigeria (TAMPAN), commended President Tinubu for merging the two ministries.

    According to him, this will help in cutting cost of governance.

    Amusan said: “Tourism, arts, culture and entertainment are interwoven, so, it makes no sense for any of those sectors to be separate.

    “As actors, we make use of hotel facilities across the country as well as tourism sites, we still operate within the tourism space, so, the decision is the right one.”

    Amusan also commended President Tinubu for converting the Ministry of Nigeria Delta Development to the Ministry of Regional Development to oversee the activities of all the Regional Development Commissions.

    He said more of such decision was needed to reduce the cost of governance in the near future.

    For Olugbenga Adebayo, Chief Executive Officer, Gadeshire Travel Company, the decision was improper as he envisaged that the tourism industry might not attract the needed attention.

    Adebayo said over the years, the arts, culture and entertainment sectors had been given priority attention over tourism.

    According to him, the same scenario may be repeated again.

    “I believe tourism sector over the years has been abandoned and as one of the stakeholders, I was really elated when we received the news on stand-alone ministry for the sector, in fact, I was happy when the Ministry of Tourism was created.

    “It was an opportunity for us as a sector to get more attention from the current administration in terms of working policy development and implementation.

    Read Also: Ministry of culture, tourism hold retreat for management staff

    “I believe, merging tourism ministry with other ministry, though with related ministry and integrated activities, is still a setback for tourism because the sector may not be able to receive proper and required attention.

    “In the last administration, tourism sector suffered a lot of setback due to the fact that it wasn’t operating as a stand-alone ministry,” he said.

    Chief Tony Okoroji, Chairman, Copyright Society of Nigeria (COSON), said regardless of the recent cabinet reshuffle and the various merger, the association was more concerned with having fully functional systems.

    Okoroji said the association was interested in having leaders who would be capable of harnessing the enormous tourism and cultural potential the nation is endowed with, to produce meaningful results.

    (NAN)

  • Tourism ministry, NATOP partner to market Nigeria

    Tourism ministry, NATOP partner to market Nigeria

    Tourism Minister Mrs Lola Ade-John, has promised to partner members of the Nigeria Association of  Tour Operators (NATOP) to promote Nigeria’s tourism sites and landmarks,  not excluding the diverse cultural heritage.

    The minister, who received the president of NATOP, Mrs Bolaji Mustapha, and her executive members, expressed her excitement at the focal intention of the Nigerian tour trade practitioners to visit the entire stretch of country’s vast landscape to process, under study, package and promote the various tourism, hospitality, festivals and heritage offerings to the world and to Nigerians in particular. 

    “We shall partner together and I do assure you of my ministry’s support and encouragement. Going forward, we shall endeavour to invite and carry your association along in whatever we are going to do. We need you to furnish us with a list of your accredited members and when we are going to present the tourism policy, which we think we needed to review, we shall invite Natop to look at it and further add values to the document “ she said.

    On fund support to NATOP activities particularly to showcase Nigeria at the World Travel Market (WTM), the minister stated that the ministry is working on tourism budget, which currently cannot help drive the many pending tourism projects of the ministry. She noted that this may impact on the ministry’s participation at the global tourism trade event this year in London, but assured that at the next budgetary releases, Nigeria will take steps to showcase her tourism offerings to the world.

    “We are constrained financially for now and can’t do much but hopefully by next year budget, we should have done our homework well. I assure you that we are going to do many tourism projects together because what you did during the World Tourism Day in Lagos,  was the way to go in promoting Nigeria which is very dear to my heart,” the minister said.

    NATOP President,  who visited the minister in company of her deputy,  Ms Geraldine Itoe,  the National Publicity Secretary Onyeka John,  Financial Secretary  Ms Ogugua Anobili,and  Deputy  National Secretary, Joy Alexander Oziegbe,  had earlier briefed the minister on  association’s  short and long term plans to intentionally market Nigeria’s rich tourism assets and also of  their intention  to participate at the world Travel market.

    “We here to assure you and the ministry of our partnership and collaboration to market Nigeria’s diverse offerings cutting across cultural heritage, ecological tourism,  hospitality,  festivals, and fashion. We are interested in sharing our knowledge concerning Nigerian tourism policy and other industry related concerns, which would help reposition our tourism within the domestic and international space,” Mrs Mustapha explained. She noted that the association would reinvent the strategic socioeconomic importance of tourism economy to  job creation and empowerment of the people,  with eyes on improved global ranking as a destination to visit in Africa.

    “We have started looking inwards, and in weeks and months to come, NATOP will embark on project rediscover Nigeria and, with it, glavernise the states and local authorities and the Nigerian people to think Nigeria culture and tourism first. Nigeria tourism is important to us, and we want to have your ministry’s backing in this noble effort, “ she explained.

  • How Nigeria can unlock multibillion tourism assets – Expert

    How Nigeria can unlock multibillion tourism assets – Expert

    • Shares insightful lessons from Caribbean

    A combination of factors from the superficial to the complex have made it almost impossible for Nigeria to maximise all the accrued benefits and harness the full potential of its tourism assets, Dr. Vicki L. Otaruyina, Group CEO of The Africa Guide LLC, has said.

    Otaruyina, a business development coach with focus on the emerging markets who has travelled widely across Africa lamented that Nigeria is missing out in the ecotourism space where otherwise smaller countries are making a huge kill.

    According to her, Nigeria’s tourism potential is vast and unlocking it requires strategic action. By learning from the successes of the Caribbean, Nigeria can develop a sustainable and thriving tourism industry that showcases the country’s beauty, culture, and people to the world. The key is in execution, collaboration, and leveraging the unique assets that make Nigeria an extraordinary place to visit.

    Inspired by her personal visit to Africa and the realisation of its unique beauty and value, the Barbados citizen says she remains dedicated to providing engaging content and interactive experiences that promote admiration and understanding of Africa.

    “The Africa Guide LLC was founded with a clear mission to present Africa in a way that reflects knowledge and experience. Our focus is on sharing an authentic, positive narrative that showcases the continent as a remarkable global treasure.”

    In a treatise aptly captured, ‘What Nigeria Can Learn from Caribbean Tourism: A Blueprint for Growth,’ the Market Expansion Consultant, said Nigeria, a country rich in cultural heritage, natural beauty, and vibrant entertainment, has long been viewed as a sleeping giant in the global tourism sector. “However, as the world increasingly turns to Africa for new travel destinations, Nigeria stands at a crossroads. To unlock its full potential, Nigeria can take valuable lessons from the Caribbean, which has successfully built a thriving tourism industry that continues to drive economic growth.”

    Drawing a nexus between the Nigeria and other countries within the Caribbean, she said despite being a region of small islands, each destination has carved out its own unique identity.

    “Whether its Jamaica’s associations with reggae and Rastafarian culture or Barbados’ reputation as a luxury beach getaway, these countries have successfully marketed themselves as must-visit destinations by focusing on their unique cultural offerings. For Nigeria, the lesson is clear: a strong, unified brand is essential. Nigeria’s diverse regions, from the bustling cultural hub of Lagos to the ecotourism haven of Cross River State, each offer something distinct.”

    She was however quick to admit that to attract tourists, Nigeria must develop a consistent national tourism brand while also promoting regional attractions.

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    Specifically, she said themed tourism packages — like cultural festivals, heritage tours, or ecotourism adventures — can provide a cohesive way to market the country to both domestic and international tourists.

    “The Caribbean has made music and cultural festivals a cornerstone of its tourism success. Events like Reggae Sum fest in Jamaica and Crop Over in Barbados draw thousands of visitors each year, turning culture into a commercial asset.”

    Nigeria, she emphasised, “is already home to global music and entertainment icons like Burna Boy, Davido, and Wizkid, whose influence has spread Nigerian culture across the world. This existing global footprint offers a unique opportunity for Nigeria to leverage music tourism.

    “Festivals such as the Calabar Carnival or the Ojude Oba Festival have the potential to attract international visitors if marketed correctly. By aligning these cultural events with global tourism campaigns, Nigeria can capitalise on the growing international interest in Afrobeat and Nollywood.”

    Still drawing parallels between both countries, she said, “The Caribbean has made significant strides in promoting sustainable tourism, ensuring that their natural beauty remains intact for future generations. Countries like St. Lucia and the Dominican Republic have implemented eco-friendly practices to preserve their beaches, coral reefs, and rainforests while creating eco-tourism products that benefit local communities.”

    Nigeria, with its diverse landscapes — from rainforests and waterfalls to wildlife reserves and beaches — is well-positioned to develop eco-tourism as major attractions like the Agbokim Waterfalls and Obudu Mountain Resort.

    But sadly, she lamented most of these stunning natural assets, remained underdeveloped and under promoted.

    “A focus on sustainable tourism practices, including conservation efforts and community engagement, could help Nigeria build a long-term tourism strategy that protects its environment while generating income for local economies.”

    While noting that the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry has been a game-changer for tourism in the Caribbean with countries like the Bahamas and Jamaica well-positioned as prime locations for international business events, providing state-of-the-art conference facilities that attract high-spending business travelers.

  • Beyond the barrel: The tourism imperative (2)

    Beyond the barrel: The tourism imperative (2)

    According to the World Tourism Organization, tourism generates over $1 trillion in exports annually, creating millions of jobs and stimulating local economies. Be that as it may, it is important to note that Nigeria’s vast growth and development opportunities are being overlooked due to a lack of vision and self-centeredness on the part of its successive leaders, ultimately hindering the greater good and benefiting only a privileged few. This issue pervades all levels of government, from state to local, with authorities neglecting their duties to harness the potential of natural attractions for promotion and development. The plight of Erin Ijesa Waterfall in Osun State is a story for another day!

    For now, let’s delve into the essence of tourism in Ekiti State where, beyond the superficial allure of spectacle and entertainment, lies a profound narrative that whispers secrets of the human experience. As the world surrenders to its beauty, let us embark on a transformative odyssey that transcends borders, fosters empathy and understanding, and kindles the flame of economic prosperity for the communities that call the state home.

    For Ekiti, Geographical Tourism showcases a diverse range of landscapes, including hills, waterfalls, caves, springs, valleys and mountains while Water-based Tourism attractions feature attractions like Ikogosi Warm Springs and Ureje Dam. Its diverse Spiritual Heritage is also reflected in its various religious sites, including Sacred Hills and Ancient Shrines.

    Ecotourism in Ekiti showcases unspoiled natural attractions, rich cultural heritage and community-based initiatives while Environmental Tourism features natural wonders and its unique biodiversity, scenic landscapes and cultural heritage. The state is also a hub for Education Tourism, boasting an impressive array of institutions, including 6 universities, 3 polytechnics and other higher learning centers, catering for a population of 3.9 million.

    Let’s begin with Usi-Ekiti which holds a significant place in Nigeria’s history as the site of the first Catholic Mass in 1884, led by Father Julien   Mourneau and his team of missionaries. This pivotal event not only marks the birthplace of Catholicism in Nigeria but also makes Usi-Ekiti the cradle of Catholicism in the country and a landmark in the spread of the faith.

    Ori  Oke  Erio and Ori  Oke  Ido Ajinare, two sacred hills in Ekiti State, are culturally significant attractions offering stunning views, spiritual importance and a connection to God. These hills draw tourists for their historical values, panoramic vistas and eco-tourism opportunities, making them unique destinations for cultural and nature enthusiasts.

    In Efon-Alaaye lies the final resting place of Apostle Joseph Ayo Babalola, founder of the Christ Apostolic Church (CAC). He died on Ori  Oke Baba Abiye, Ede in Osun State on July 26, 1959 and his mortal remains were transported to Efon  Alaaye for burial. Babalola’s tomb has become a venerated pilgrimage site, attracting devotees seeking spiritual connection and inspiration.

    In terms of traditional worship, Igede-Ekiti, for example, is the source of the Osun River. As such, it is sacred to the goddess Osun. To this end, devotees of Osun Osogbo must first visit this ancient town to pay homage and make offerings to the goddess before proceeding to Osogbo for the main celebration. This highlights the significance of Igede-Ekiti in the Osun Osogbo worship tradition.

    Similarly, Eshu, or Esu, a respected Yoruba deity, has Ijelu-Ekiti as his ancestral home. As the guardian of crossroads, communication, and chaos, he maintains balance in nature and human affairs and protects the natural world – a vital aspect of Yoruba spirituality and culture.

    Osanyin, the deity of herbalism, healing and fertility, is from Ikole-Ekiti. As god of medicine and divination, Osanyin embodies nature’s power, guiding traditional healers and herbalists. His shrine in Ikole-Ekiti symbolizes the connection between nature, culture and spirituality.

    In Yoruba mythology, Ogun, the god of iron and the patron of artisans, originated from Ire-Ekiti. His legacy inspires innovation, expertise and recognition of knowledge’s transformative power, influencing contemporary thought and human progress. The convergence of seven roads at Ire-Ekiti represents Ogun’s significance and his role in fostering connection and progress.

    Ifa   Agboniregun Shrine, dedicated to Ifa, the revered Yoruba deity of wisdom, divination and knowledge, is nestled in Oke   Igeti, Ado-Ekiti. As a premier hub of Ifa practice, it has continued to inspire and guide generations, shaping the identity and traditions of the Ekiti people and the Yoruba race worldwide.

    For vacationers and adventure seekers who care to know, Ikogosi  Warm Springs is a unique natural wonder where warm and cold water flow together, yet maintain their distinct identities. Currently managed by a private firm, the resort is thriving, with over 17,000 tourists visiting in just the past three months alone, according to available data.

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    Not only that, Arinta Waterfalls in Ipole-Iloro is also a natural wonder with crystal-clear water cascading down a seven-step rocky terrain, creating scenic views and a cool ambiance. Its unique rock formations and cave are sources of cultural heritage and local economic growth, while preserving traditional practices and cultural identity.  Another unique feature of this ancient site is that the more one shouts, the more the sound increases.

    What about the Ero Dam in Ikun-Ekiti? Built in the 1940s, it is the 3rd largest dam in Nigeria, spanning 16 kilometers across 9 Local Governments. There are also Egbe Dam, formerly known as ‘Little Ose’, in Egbe-Ekiti; and Ureje Dam in Ado-Ekiti, with its unique 7 falls and a cave.

    Like it or hate it, Afe  Babalola University, Ado-Ekiti (ABUAD) stands out, featuring the largest planetarium in Africa and a state-of-the-art Teaching Hospital, which not only enhances Ekiti’s reputation as a hub for intellectual and scientific inquiry but also fosters social mobility, empowers local communities and contributes to the region’s socio-economic development, making Ekiti an attractive destination for students, researchers and academics seeking world-class educational experiences.

    Abanijorin Rock on Old Iyin-Ekiti Road is a majestic natural wonder, embodying nature’s splendor and human spirituality. This ancient monolith features a massive size, unique shape and sacred significance, with a natural amphitheater, seven caves and an under-rock tunnel.   History also has it that those warriors who fought for Ekitiparapo always converged on it for security meetings.

    Ekiti State is a unique biodiversity hotspot, boasting 660 species of butterflies, the highest in Nigeria. It’s also home to the Monkey Colony in Ise-Ekiti, and serves as a refugee camp for chimpanzees in the Ise-Ekiti Forest. But that’s not all – Ekiti is also the only place in the world with a remarkable 42-headed palm tree, and that’s located in Iloro-Ekiti.

    Golgotha is also a revered sacred hill and cultural monument in Efon-Alaaye. Interestingly, it is one of two spots in Nigeria and the only one in the Southwest where one can walk in the cloud. Golgotha also houses the largest plantation in Southwest Nigeria.

    Okorobo Festival in Ifaki-Ekiti celebrates fertility, prosperity and communal harmony. It exemplifies the connection between nature’s cycles and human existence. The festival showcases the town’s rich heritage while promoting cultural identity and pride through rituals, masquerades and merriment.

    Lots more! There’s still much to explore and discover!

    From the foregoing, one can safely say that Ekiti State’s enigmatic landscape weaves a rich tapestry of identity and community, inviting exploration. And as Governor Biodun Oyebanji is reportedly striving to secure the future of the sector, a critical question lingers: can tourism balance preservation and progress, or will growth sacrifice Ekiti’s mystique? Again, only time will tell!

    May the Lamb of God, who takes away the sin of the world, grant us peace in Nigeria!

    •Concluded.

  • Beyond the barrel: The tourism imperative (1)

    Beyond the barrel: The tourism imperative (1)

    Nigeria is at the moment in a precarious position, teetering like a heavy toddler due to the instability of its monocrop economy. The country’s heavy dependence on crude (not even refined) petroleum exports exposes a cumulative effect of defective political economies and the complacency of the ruling elite “who have been trained as to how not to think”. It also reminds one of the stage-like observations of Robert Nester Marley, that “in the midst of water, the fool goes thirsty”.

    Nigeria’s reliance on oil can be diversified, but the elite’s mindset stands in the way. A notable example is Mexico’s Acapulco, which transformed from an insignificant town to a luxurious tourist destination. In the 1940s, President Miguel Alemán Valdés spearheaded its transition into a world-class resort town, showcasing Mexico’s natural beauty and culture. This earned Acapulco the nickname, ‘The Pearl of the Pacific’, and made it a popular destination for relaxation, culture and adventure. Today, Acapulco boasts stunning beaches, vibrant nightlife and rich history, making it a hotspot for millionaires from Canada, the USA, Latin America and Europe.

    Once upon a time in Mexico’s rich history, a visionary president adopted the role of the Chief Marketing Officer, transforming Acapulco into a thriving tourist destination and this has made it a major contributor to Mexico’s economy, with a notable impact on the country’s revenue. Given adequate development and security measures, Nigeria’s natural attractions like Obudu Cattle Ranch and Yankari Game Reserve, combined with vibrant cultural events like the Calabar Carnival, Argungu Fishing, Eyo, Ojude Oba  and Udiroko  also have the potential to become tourist hotspots.

    The failure to think critically has consequences. Nigeria’s inability to generate at least $5 billion in tourism revenue annually, despite the growing demand for ecotourism, raises questions. For instance, why did Stevie Wonder, a renowned musician, choose to reside in East Legon in Accra, instead of Lekki in Lagos, Maitama in Abuja, or Eta Agbor Layout in Calabar? Consider also the recent presidential election, where governors met in hotels in Madrid, London, and Paris. Why not in Obudu or La Campagne Tropicana, to showcase Nigeria’s potential to international investors and sightseers?

    A place like Tinapa Resort or Abraka Turf and Country Club would have been developed like Acapulco, attracting the multinational hotel chains to build five-star hotels, Eco  Lodges, Golf Courses and the like. Matter-of-factly, any sustainable inflow from tourism will generate local taxes, induce a positive multiplier effect and enable the country to begin to deal with its perennial current account deficits and balance of payment crises. That this is not so is a reflection of the warped mindset of the ruling elite across the board.

    The reason Nigeria is not making it is the reason it is not making it from Solid Minerals, agro-allied exports as well as ‘invincible earnings’ from sectors such as Creative Arts, Information and Communication Technology (ICT) and ‘outsourcing’. Nigeria possesses significant advantages, including its widespread use of English and high levels of education. But then, the colonized mindset of Nigeria’s elite, evident in their preference for Dubai’s manufactured appeal over domestic tourism development, has led to a neglect of the unique attractions of Obudu, Yankari and other domestic destinations, which remain underdeveloped and underappreciated.

    Take, for example, over a million Indians are involved in outsourced jobs, bringing in billions of dollars-a-year into the Indian economy. They have leveraged the English-speaking skill, which is not as good as the English-speaking skill in Nigeria, to do so.  Again, how many outsourced jobs have been created in Nigeria, compared to even Ghana, Kenya, Rwanda and the Republic of South Africa? Yet, Nigeria has the best human capital on the continent, actual and potential. The facts have been stated here! Indeed, it is a statement of the obvious to say that, without reworking a political economy that is an obstacle to production and creative thinking, the country will continue, very sadly, its slide into irrelevance.

    Tourism in Nigeria offers a wide range of benefits, including positive social change, cultural exchange, community development and social cohesion. By facilitating cross-cultural understanding, it fosters global citizenship, empowers local communities through entrepreneurship and skill development, and promotes national unity by bridging ethnic and religious divides. Tourism also drives economic growth, alleviates poverty and inequality by creating jobs, and raises environmental awareness, promoting conservation and peace. Through the sector, individuals can engage with diverse perspectives, challenge their assumptions, and develop a broader understanding of the world. Over and above all, it helps preserve Nigeria’s cultural heritage and cultivates national pride and patriotism.

    Obviously, reflecting on Nigeria’s current state can be disheartening. The country boasts a rich cultural heritage, comprising over 250 ethnic groups, each with distinct traditions, festivals, and cultural practices. It is also home to stunning natural attractions, including beaches, waterfalls, mountains, and national parks. Its ancient cities, such as Benin City with its rich royal heritage, and Osogbo with the Osun Osogbo Sacred Grove, a UNESCO World Heritage Site, hold immense cultural significance and economic potential for tourism development.

    Besides, natural attractions like the Ikogosi Warm Springs, renowned for their therapeutic properties and historical sites such as the Kanem-Borno Empire in Borno State, featuring ancient artefacts and monuments, offer opportunities for local economic growth, cultural exchange and educational enrichment.  However, security and safety concerns, including kidnapping and terrorism, continue to deter visitors from exploring Nigeria. Among other challenges are insufficient accommodation options, poor roads, and inadequate transportation networks. Despite its vast potential, funding constraints have also impeded the sector’s growth.

    Read Also:‘Domestic tourism vital for revenue drive, job creation’

    That being said, Nigeria has made efforts to develop its tourism sector, particularly during the 1970s and 1980s, when the country hosted several international events, including the 1977 Festival of Black Arts and Culture (FESTAC ’77) and the 1980 All-Africa Games.  In the 1990s and early 2000s, Nigeria’s tourism industry experienced a slight resurgence, with the government launching initiatives to promote cultural tourism and ecotourism.

    That Nigeria’s economy has long been overly reliant on oil, which accounts for over 90% of its foreign exchange earnings, is no longer news. That the global transition to renewable energy sources and the escalating impacts of climate change signal the decline of oil’s dominance is also a fact that’s no longer surprising. To address existing challenges and realize its full potential, the country must invest in upgrading its infrastructure, including modernizing roads, airports and hotels. Strengthening security measures, such as boosting police presence and introducing advanced surveillance systems, can help mitigate safety concerns. In addition, streamlining bureaucratic processes and combating corruption can facilitate smoother operations for tourists and investors.

    Implementing targeted and effective marketing and promotion strategies, including social media campaigns and collaborations with travel companies, can effectively showcase Nigeria’s unique attractions and and cultural heritage to a global audience. It will also help in boosting visitor numbers. Lastly, developing a comprehensive Tourism Master Plan can guide the sector’s growth and development, ensuring a sustainable and prosperous future for Nigerian tourism.

    As Nigeria’s oil reserves gradually dwindle, it’s time the country enhanced its visibility in the international market by embracing global best practices in tourism marketing. By doing so, Nigeria can unlock a more sustainable and prosperous economic future, generate employment opportunities and foster cultural exchange. Undoubtedly, the country’s economic future depends on tapping its tourism potential; and the time to act is now!

    • To be concluded.
  • ‘Domestic tourism is new bride’

    ‘Domestic tourism is new bride’

    Tourism Minister Lola Ade-John has described the nation’s tourism industry as a potent driver of job creation and economic diversification. She said Nigeria is blessed with an abundance of natural and cultural resources – from pristine beaches and lush rainforests to rich historical sites and vibrant cultural heritage. She added that these assets, if harnessed effectively, can be transformed into a goldmine of opportunities.

    The minister, represented by the Special Adviser on Medical Tourism, Mr. Kelvin Ikegwuonu, stressed that tourism when strategically developed, has the power to generate employment across multiple sectors. “From hospitality and transportation to arts and crafts, the ripple effects are far-reaching. It can be a lifeline for our teeming youth population, offering gainful employment and entrepreneurship avenues,” she added.

    She spoke at the unveiling of Destination Nigeria Governors’ Tourism Conference with the theme: Tourism as a Catalyst for Job Creation and Economic Diversification: A Call to Action for Nigerian Governors, organised by CEO Travelogue Communication, Ayo Omotoso in Abuja recently.

    Former Director-General, Nigeria Tourism Development Corporation (NTDC), Sally Mbanefo, called for the localisation of Nigeria’s tourism industry, saying the time has come for stakeholders to appreciate the country’s rich and abundant tourism potential to grow the economy.

    She praised the Federal Government for the creation of the Ministry of Tourism, which she said Nigeria could use as an avenue to rediscover the tourism sector as a money-spinner for the country.

    Mbanefo, however, called on stakeholders in the tourism industry to give the minister and the ministry every support they need to succeed.

    Read Also: ‘Domestic tourism vital for revenue drive, job creation’

    “What we need, as I stated before I left (NTDC), is for us to come back to domestic tourism. With the state of the economy, people don’t have money to travel. This is the time when we should appreciate what we have. And we’re lucky that the government has given us recognition. This is something we were fighting for. We were under communication when I was there.

    “This is a good step in the right direction, and it is the job of the government to create an enabling environment where tourism operators can operate. The Ministry of Tourism is just settling down, and I think the private sector should reach out to them and give them the support they need. The Nigerian tourism operators are so resilient. They don’t give up; they keep on moving and pushing. One day, the wall would break,” she noted.

    Reacting to security challenges in the country, she said security is a state of mind and has a broader sense, stressing that Nigerians must be connected to their roots in order to boost local tourism. “It’s also the culture of creation—the culture of appreciating where you come from. The culture of going back home and grass-rooting yourself and finding out where you came from. A community without a culture has no history. We just need to go back to the basis,” she said.

    Omotosho urged the government, especially the Nigeria Governors Forum, to give the tourism sector the necessary push to succeed as well as use the media to project Nigeria’s tourism to the outside world.

    “It is essentially to use the media to project tourism positively in Nigeria. It’s also to discuss various issues surrounding tourism development in Nigeria. This is not the first of its kind. We have been doing it in Lagos, but we are having it here in the city of Abuja for the first time so that we can communicate directly with Mr. President. I want to thank President Bola Ahmed Tinubu for listening to the yearnings of the stakeholders in Nigeria by creating the stand-alone Ministry of Tourism.

    “And ever since that time, the Honourable Minister, Lola Ade-John, has been very active in promoting domestic tourism through a community-based approach in all her policies. Today is another way and dimension of unveiling executive tourism MICE, the first of its kind in Nigeria.

    “We are a population of about 250 million established as a corporate country in 1960. Ever since that time, we have not seen what we’ve seen here today. You can see that the stakeholders are happy and they’ve endorsed it which is Destination Nigeria Governors Tourism Conference.

    “We are partnering Nigeria Governors Forum (NGF) and through them, we can reach out to other governors because we know there are governors who are tourism-friendly in Nigeria. But we want to incorporate all 36 states and the FCT into this project because tourism is life and is like politics.”