Tag: tourism

  • The demands of office have robbed me of leisure…Osun Tourism and Culture Commissioner Sikiru Ayedun

    The demands of office have robbed me of leisure…Osun Tourism and Culture Commissioner Sikiru Ayedun

    Time was 7am on a Tuesday morning, and Sikiru Ayedun, the Commissioner for Tourism and Culture in Osun State, was already busy attending to visitors who started arriving at his house early in the day. Though he was already dressed and ready to leave for office, as a leader, he had to attend to them and try as much as possible to meet some of their demands. That done with, he dashed off to his office at state secretariat in Abere area of Osogbo, the state capital.

    The scene at the office was not too different from the early morning scene at home, as other visitors were waiting for him. But Ayedun is unperturbed. He believes it is a call to duty. Raised in a blue-blood setting, Ayedun was saddled with administrative responsibilities early in life.

    He said: “I am from the Giesi ruling house in Ile-Ife. You know, for some of us who grew up in a royal house, there were certain trainings you must have; things that would be bestowed on you not just for your immediate development, but for your future. Because it is believed that one way or the other, you may attain the position of leadership someday. You receive training on relationship, how to settle matters, how to deal with issues generally and also seeing yourself as a man of exemplary character.”

    Armed with the training, it was not a surprise that Ayedun made tremendous success of his marine and transport business. In the same vein, the acumen he brought to bear on the office when he was eventually appointed the commissioner for tourism and culture in Osun State has begun to yield noticeable result in the sector.

    He said: “We have brought a lot of changes, and I will tell you today that we have changed the face of festivals in the state. In all the nooks and crannies of the state, festivals are now more of carnival than just a parlour party that they used to be. We are also giving more exposure to our culture and traditions by making them more attractive to people all over the world.

    “Aside that, all our tourists’ sites are being turned around to make them attractive for increased patronage. I can tell you that this is already yielding result.

    “If you get to Olumerin now, the minimum number of visitors you can see there is between 50 and 100. Various clubs and associations now come to Osun to hold their programmes because of the new things that we have put in place. These are the kind of things we are trying to promote. We believe that whosoever comes to Osun would have to spend some money. By doing that, such person is contributing to the economy of the state.

    “When we talk about foreign tourists, what we expect from you is a minimum of a thousand dollars. Imagine if we have between 40 and 50 thousand tourists who spend a thousand dollars every month, then a huge sum of money would have been injected into our economy,” Ayedun noted.

    While he loves every bit of what he is doing with tourism and culture in Osun State, he is somehow unhappy that he has virtually lost his privacy. “People now pry into what you do every day. It also restricts some aspects of your social life. For example, if it were in my private office, whatever money I spend, nobody pries into it. But now, for you to have the money to spend is an issue because everybody believes that you are wasting whatever public fund that you spend,

    “Also, this responsibility is real service that takes you away from your family most of the time. Even relating socially is an issue. Things are no longer the same as when you were not a public office holder. In those days, you could do anything and get away with it because nobody cares. But anything you do or say now becomes instant news. So, you have to be very careful about what you do.”

    However, in his private capacity, the success in public office has come at a cost, denying him of his time and relaxation.

    He said: “Well, relaxation is quite different. You might say because I’ve not gone to the office, I am relaxing. But it is not so. Leisure hours are the hours that will take you out of the official responsibility. It is supposed to take you to a place where you can cool your nerves.

    “But while you are in office, even when you wish to relax, you cannot do it because your attention is always needed in one way or the other. For instance, I am a lover of football. I am a man who wants a good environment to relax. But the schedule and responsibility of office will not permit me.”

    To cope with the demands of his office, the marine expert has abandoned his suit and tie for traditional dresses. “I’m a cultural man, and inasmuch as I’m promoting Yoruba tradition, religion and culture, it will be odd for me to put on suit. I wear traditional attires 24/7 now. It was when I was in my private business that I last wore a suit. I have had to drop it for traditional outfits since I assumed this office. All my suits are now wasting away in my wardrobe.”

     

  • World Tourism Day : Travel writer launches e-books

    World Tourism Day : Travel writer launches e-books

    TO mark this year’s World Tourism Day celebrations, award-winning travel writer, Pelu Awofeso, has launched the e-versions of his travel books, Tour Of Duty: Journeys Around Nigeria And Sketches Of Everyday Life And Nigerian Festivals: The Famous And Not So Famous.

    Both titles have been available in print over the years but travel book lovers can now get them in the electronic form. “I have opted for a 21st Century approach to book publishing, which is the e-book,” Awofeso, winner 2010 CNN/Multichoice African Journalist Awards (Tourism), says. “What this means simply is that there are no physical inconveniences of any kind—the books can be bought at the click of a mouse and from anywhere in the world.”

    In 2009, with just a backpack and a camera, Awofeso crisscrossed 18 states in eight months in his ‘Underbelly’ project, giving birth to the entralling collection in Tour Of Duty. With Nigerian Festivals, he celebrates the rich, exotic and diverse culture on Nigeria and Nigerians.

    “At a time when the world is used to being fed with lots of negative news about Nigeria, Nigeria needs to encourage the publication of more travel-based literature,” Awofeso asserts. “Tour of Duty and Nigerian Festivals show some of the absorbing sights and stories that make Nigeria a go-to destination for both domestic and foreign tourists.”

  • South African Tourism congratulates CHAN 2014 qualifiers

    SOUTH AFRICAN TOURISM (SAT) has congratulated each of the 16 teams that qualified for the African National Championship 2014(CHAN). SAT said all was set to welcome them to South Africa

    “The passion and energy of AFCON 2013 – as Africa came together in South Africa and celebrated the game of soccer as one – was incredible. CHAN moves to three new host cities in South Africa and they are eagerly preparing for the tournament next year. We invite all soccer enthusiasts to come to South Africa to support their teams and to enjoy the diverse leisure and lifestyle activities here in South Africa,” says South African Tourism Chief Executive Officer, Thulani Nzima.

    The cities: Cape Town, Bloemfontein and Polokwane were announced by the Local Organising Committee (LOC). The three cities offer soccer fans limitless choices for adventure, culture and heritage, shopping, dining, nightlife, wine tasting and scenic beauty… and opportunities aplenty to make new friends.

    “African tourists are the backbone and lifeblood of South Africa’s tourism industry, and they are highly valued by the destination. African markets are critical markets, and South Africa invests heavily in growing its share of visitors from the rest of the continent. In 2012 tourist arrivals from regional Africa grew by 8.5%. The individual markets performed really well: Nigeria grew by 13.8%t, Ghana grew by 23.8 %, Uganda grew by 7.4%, Kenya grew by 9 %, Angola grew by 21.7 % and Tanzania grew by 25.4 %.

    “CHAN gives South Africa an important platform to follow up on the awareness and visibility that AFCON afforded us earlier this year as we continue to entrench South Africa’s status as a welcoming, exciting, alluring, capable and accessible destination. We want to build on that momentum, push it forward and keep African tourist arrivals to South Africa growing strongly,” concludes Nzima.

    The 16 teams that will compete are: South Africa, Burkina Faso, Burundi, Congo Brazzaville, Democratic Republic of Congo, Ethiopia, Gabon, Ghana, Libya, Mali, Mauritania, Morocco, Nigeria, Uganda, Zimbabwe and Mozambique.

  • Namibia to market  tourism assets at Akwaaba African Travel Market

    Namibia to market tourism assets at Akwaaba African Travel Market

    The Namibian Ministry of Tourism and Environment and the Namibian Film Commission will be showcasing at the only international tourism expo in West Africa that takes place in Lagos annually. Namibia, with its wild Skeleton beach, the famed national parks and picturesque city of Windhoek, offers a composite blend of attractions that appeal to the adventurous, the sedentary and the urbane shopaholic, the types that have been flying out of Nigeria in huge numbers recently.

    West Africa, with a population of over 270million people, has two of the fastest growing economies in the world in Ghana and Nigeria. Nigeria,with over six million international passengers, generates over $1.25b from flight tickets annually. Today, almost all the leading African and Middle east airlines are increasing flights into Nigeria with the rapid rise in passenger figures. Ethiopian Airline is the king over the Nigerian skies with daily flights into Lagos, Abuja and now Enugu. Its sister airline, Asky, has flights into Lagos and Abuja. Kenya Airways flies twice into Lagos and is about to start Abuja flights. Emirates flies twice a day to Lagos and soon to Abuja, Etihad and Qatar are all hauling huge figures from the ever-growing travellers. Nigeria with 167million people has only 15million passengers annually which is less than 10% of its population. So the trend will be upwards in the coming years.

    Air Namibia flies to Ghana and will soon start flights to Lagos and Akwaaba provides a huge opportunity for Namibia to reap from the huge West African travelling public who patronise South Africa and Dubai as first choice of regional destinations.

    Namibia now joins The Gambia in planning big for Nigerian Travellers at Akwaaba. ”As you are aware The Gambia Day has always been a very important activity for The Gambia on Akwaaba .“ This is according to Adama Njie, the Director of Marketing for The Gambia Tourism Board. The Gambia celebrates The Gambian Day at Akwaaba African Travel Market that takes place in Lagos,Nigeria annually. The preparations for this year’s edition is in high gear.The Gambian High Commissioner to Nigeria, Her Excellency Mrs Angela Colley-Iheme, is a permanent fixture at all major tourism events in Nigeria, winning friends for the country. She was the special guest of honour at The Abuja Bantaba event early July.

    The Gambia, as part of its strategic plans, had planned a study tour of Nigeria by its tourism technocrats to further understand the market. According to a position paper by The Gambian authorities, the Nigerian market is important to the growth of travel and tourism in The Gambia. In the Gambian context, tourism is considered a strategic sector and the engine that drives the economy. Therefore, to increase the arrival numbers during the green season the adopted strategy is to promote sub-regional tourism where Nigeria is identified as an important market.

    This decision was as a consequence of a strong participation in and attendance to Nigerian travel shows, increased travel industry, increase in Nigerian Banks and collaboration with Nigerian regional airlines and media. Today Nigeria is the fastest growing market for The Gambia, having registered over 8000 arrivals by air alone in 2011. The Nigerian market is a “high end” and “high spending” visitors (higher than most of our traditional European markets), with only three hours flying time (far less than travelling from Lagos to Victoria Island).

     

  • Garden Show’s organisers commended

    The Director General of the Nigerian Tourism Development Corporation (NTDC), Mrs. Sally Mbanefo, has described the NTDC as one that is focused on the transformation agenda of the current government.

    She was speaking at the just- concluded Garden and Flower Show which came up recently at the Grand Banquet Hall, the Oriental Hotel Ozumba Mbadiwe Victoria Island, Lagos.

    Mbanefo commended the organizers of the show for uniting the societal dimensions of the sciences, arts and commerce into one event for the discerning urbanite and tourist.

    According to her, the refocused NTDC will be at the leading edge of harnessing the rich eco-diversity of the nation, as in flora and fauna (aquatic) endowments-to fundamentally entrench domestic tourism as a necessary condition for encouraging international tourists to visit Nigeria.

    “The NTDC will be counting on partners like the Garden and Flower Club of Nigeria to further our re-energized focus on using eco-tourism as one of the key sustainable differentiators for Brand Nigeria”.

    The Garden and Flower Show was organized by the WinihinJemide Series, in collaboration with the Garden and Flower Club of Nigeria. The first in its series of shows, the event featured exhibitors in gardening related businesses such as landscaping, pottery, floral arrangement, interior designs and event management.

    According to initiator of the Winihin Jemide Series and President of the Garden and Flower Club of Nigeria, Mrs. Winihin Ayuli Jemide, the Garden Show comes as part of efforts to encourage a culture of gardening, and also to provide a platform where gardening related businesses can network with a view to evolving a plant and flower industry in Nigeria.

    A major highlight of the event was the launch of her book showcasing Nigerian gardens from across the nation. The book, titled ‘Imagine a Garden’ was written by Mrs. Winihin Ayuli Jemide.

     

  • ‘Government should pay greater attention to tourism’

    The Vice President of the Federation of Tourism Associations of Nigerian (FTAN) overseeing the South East geopolitical zone, Chief Charles Okafor, has called on the government to pay greater attention to the development of tourism in the country. He said that is the only way the country can achieve its full potential as a tourist destination. Chief Okoroafor said this in a presentation he made recently during a tourism programme in Abuja.

    He said part of the bane of tourism in the country is the government’s inability to put the right calibre of personnel to man tourism positions in the country. Chief Okorafor said it was only ex-president Olusegun Obasanjo that has so far approached tourism development with the seriousness it deserves. He said government was adopting ‘a token’ approach to tourism development. He said this was responsible for the dismal performance of the sector.

    He said: “The National Tourism Policy (17.4) assigned to the Nigerian Development Corporation (NTDC) the task of being the technical organ of the government in the tourism development in the country. It is interesting to observe here that since the inception of NTDC through Decree 81 of December 14, 1992, no university degree or even diploma holder in the academic discipline of tourism has been deemed suitable for appointment as executive director of the corporation.

    “The Nigerian Tourism Master Plan produced by the United Nations World Tourism Organization (UNWTO) and delivered to the Ministry of Culture Tourism and National Orientation for implementation on December 12, 2005, is gathering dust on the shelves of the ministry. Since the Tourism Satellite Account machinery is yet to be activated, vital tourism statistics in Nigeria are all a matter of conjecture. Major highways leading to important tourist destinations, like Calabar to Obudu road are in poor state of repair. The Tourism Development Fund which is highlighted in the National Tourism Policy document of 2005 has never featured in any budget approved for the ministry.”

     

  • Ekiti Set To Unleash Tourism Asset

    EEkiti State is a land blessed with tourist endowments. The state, with its laid back mien coupled with the picturesque countryside, is leisure therapy for any leisure-minded visitor. But in addition to that, it has the phenomenal Ikogosi Warm and Cold Spring, the pristine Arinta Waterfall and many more. It is in line with this that the current government of Ekiti State made tourism as part of its agenda.

    The state, apart from its famed status as Nigeria’s “home of professors” and “Fountain of Knowledge”, Ekiti State is arguably one of the places in Nigeria that has developed a clear roadmap for destination marketing.

    While articulating the eight-point agenda of his administration on assumption of office on October 16, 2010, Governor Kayode Fayemi said, among others, that making Ekiti State the most attractive destination for relaxation and holidays would be a major focus of his government.

    He added that tourism corridors around Efon, Okemesi, Ikogosi and Ipole-Iloro, among others, would be upgraded and well marketed as part of efforts to reposition the state for sustainable development and economic prosperity.

    A few years down the line, the Fayemi administration has not only talked, it has walked the talk with the launch of a number of initiatives aimed at actualizing its vision for destinatsion marketing and tourism promotion. One of them is the aggressive revamp and massive infrastructure development at the Ikogosi Warm Spring Resort in Ikogosi-Ekiti.

    The dilapidated resort, which hitherto had suffered years of neglect by successive administrations, is now a splendid tourists’ haven boasting state-of-art and world-class amenities such as asphalt-laid access roads, cozy chalets, spacious multi-purpose halls, swimming pool, amphitheatre, terrace tour walkways and exquisite cuisine, among others. The tourist site is also being managed by a South African tourism development firm, Mantis Collection.

    Aligned to the new status of the resort, the Ikogosi Warm Spring Resort is almost living far ahead of its expectation, playing host to different spheres of tourism from leisure to academic tourism. Thus, the resort was the choice attraction for the hosting of the maiden edition of the Ikogosi Graduate Summer School (IGSS), a multi-pronged knowledge and capacity building platform for promoting qualitative postgraduate scholarship in the state.

    A total of 50 Ekiti indigenes participated in the summer school, the first of its kind in Nigeria. An array of respected international scholars from Nigeria and those in the Diaspora were also on hand to take various sessions of teaching and knowledge sharing during the two-week residential mentoring school, with all expenses borne by the state government.

    Erudite professor of literature at the University of New Orleans, United States, Niyi Osundare, who gave a keynote address at the opening of the IGSS, commended the Fayemi administration for the achievements made in such a short time to put the state back on the global tourism map.

    Speaking on ‘‘The Spirit of Ikogosi’’, he celebrated the new allure that the Ikogosi Warm Spring has become among other tourism sites thus:

    ‘‘But as we look round today, a terrific difference arrests our gaze: gleaming access roads, enticing swimming pools, cozy chalets, capacious multi-purpose halls, spacious amphitheatre (with dramatic intimations of the famous Christ’s School Quadrangle), wood-terraced tour walks, etc. A world-class golf course is rearing to tee off into existence to the pastoral astonishment of a sleepy Ekiti terrain, etc. A world-class golf course is even teeing into existence much to the pastoral astonishment of a sleepy Ekiti terrain. There is every indication that Ikogosi is beckoning to the world; the tourist naira rain is about to fall’’, he said.

    Osundare further foresaw the Fountain of Knowledge state as a beckoning ‘‘Disneyland’’ and one of the most exquisite tourist sites around the world, declaring that ‘‘but Ikogosi has more pages to its book of wonder. It is a natural endowment not just a tourist bonanza; a tender habitation, not a mindless haunt; a deep spiritual haven, not a mere sybaritic asylum; a place to stand and stare, not just to hail and holler.’’

    Governor Fayemi, while speaking at the graduate school, revealed that the administration was committed to the development of the resort. ‘‘For those that have been here before we embarked on our reconstruction project, you must be amazed at the transformation that has taken place already. I am certain that the tranquility and beauty of the ambience here would augur well for the rigorous intellectual engagements that would be taking place here’’, he declared.

    Indeed, it only took a few days for Prof. Osundare’s near prophetic assertiveness to come to manifestation as the warmth of the same Ikogosi Spring enchanted a group of young Nigerian ladies who were on a tour of the expansive splendor on Sunday, June 23 as part of their knowledge tour of Nigeria, preparatory to their main contest for the coveted Miss Nigeria crown.

    The Miss Nigeria Pageant contestants who were hosted by the First Lady of Ekiti State, Erelu Bisi Fayemi, also undertook a film shoot at the Ikogosi Warm Spring Resort. Their experience of the spring resort is something that they would not forget in a hurry.

    Receiving the team, the First Lady said that although she was not pleased with the current bastardisation of beauty pageantry in Nigeria, she agreed to host the young contestants as an opportunity to showcase the achievements of the present administration in tourism development and destination marketing.

    ‘‘It’s so great to see you all in one piece here in Ekiti State. When the proposal came to me about Ekiti State being part of the Miss Nigeria, I decided to consider it because of the people promoting this.

    ‘‘Again, I saw it as an opportunity for people to see what we are trying to do in the field of tourism and to promote the state as a place people can come for business, for leisure and for other productive things because they will see that Ekiti is peaceful, there’s stability and we have warm-hearted people. So, welcome to our state, I’m glad to hear that you have enjoyed your stay and I pray that when you leave, you will arrive at your various destinations safely’’, Mrs Fayemi said.

    As a way of restoring the glory of beauty pageant, she counselled the contestants to develop quality personal character.She told them to be compassionate and comport themselves well at all times. She said these virtues would see them through life successfully, if they could embrace them. The Miss Nigeria team also visited the Ewi of Ado-Ekiti, Oba Rufus Adejuyigbe, in his palace.

    The Ikogosi Warm Spring Resort is the most popular and most developed tourist site in the state. Its warm spring is a unique natural feature that draws hundreds of international and local tourists to the site. What is mysterious about the Ikogosi Warm Spring is the fact that flowing side by side the warm spring is another spring, a cold one.

    According to experts, it is a geological wonder to have such occurrence out of the same rock formation and this Ekiti flagship tourist destination is said to be the only one of its kind discovered anywhere in the world. The warm and cold springs of Ikogosi originate from a close proximity, come to a meeting point and flow onward together with each spring retaining its thermal identity. It represents uniqueness and is the first of such occurrence in the world. The warm spring has a temperature of up to 70 degree Celsius at the source and 37 degree Celsius after meeting the cold spring. The meeting point of the warm and cold springs is a unique attraction to tourists.

    The springs sprout out and flow with a constant temperature and volume up to 150 litres/seconds from morning till night, at all seasons, all-year round. The whole environment of the spring has been deliberately left untampered with, for eco-tourism appeal while the source of the warm spring has been provided with a viewing structure for easy spotting by tourists. Strangely also, there is a tree and a palm growing from the same source at the meeting point area of the warm and cold springs. A wonderful work of nature!

    Another unique quality of the Ikogosi Warm Spring is its acclaimed curative power. It is widely believed to have some kind of therapeutic effect which relieves body aches and all sorts of ailments. A lot of tourists visiting the place take advantage of the large warm water swimming pool provided for this purpose and other recreational needs. Owing to the uniqueness of the spring, UAC of Nigeria, one of the largest conglomerates in the country has established a table water processing and packaging firm around the resort providing jobs to hundreds of indigenes.

    Many stakeholders have also applauded the resort as a haven to be any time of the day or season. For instance, the General Manager of Mantis Collection, John Dixon, said that ‘‘what’s key in tourism is location and Ikogosi Springs Resort is in a beautiful location.

    ‘‘We’ve seen the sincerity of purpose of the Ekiti State government. I am impressed with the passion of every member of the government team’’, he added, while promising that part of his firm’s mandate is to train and manage members of the community in helping to run the resorts.

    Ekiti is also a land blessed with many other tourist attractions, namely, Ipole-Iloro Water Falls; Olosunta Hills, Ikere; and Fajuyi Memorial Park, Ado-Ekiti, among others. The state is also blessed with water resources like Ero, Osun, Ose and Ogbese rivers.

  • New chapter for tourism as Nigeria unveils tourism brand

    New chapter for tourism as Nigeria unveils tourism brand

    The tourism industry is peculiar in the sense that it is an industry where a person pays for product even without seeing it. The experiencing the product comes after. Because of this, many tourism destinations put together enticing packages to lure tourists into booking for visits to come and spend their money. One way of doing this is building tourism brand that is capable of attracting tourists.

    Most viewers of cable television have fallen in love with destinations like Malaysia and India with their enticing catch phrases “Malaysia truly Asia,” “Incredible India” and “South Africa, it is possible”.

    These tourism slogans help in building positive image of the country even before seeing them. The importance of creating positive image becomes very important since income from tourism has become a major source of revenue for these countries. It not only helps to boost the GDP (Gross Domestic Product) of countries, it also solves the unemployment problems of various countries.

    Almost every country of the world has its own unique kind of marketing slogan and logo to promote their tourism industry. They help attract tourists to come to these countries.

    Promoting tourism products successfully requires a context that allows your audience to appreciate what your country has to offer to visitors. That context is the overall image, or brand of your country.

    Nigeria, by adopting the new identity of Fascinating Nigeria, is creating a new tourism profile for the country.A few years ago, the Otunba Segun Runsewe-led Nigerian Tourism Development Corporation came with the slogan “Tourism is Life”. That was the catch phrase for Nigeria within the tourism circle for many years before this new initiative.

    Nigeria, from next week, would build a new tourism profile for the country predicated on the catch-Fascinating Nigeria. The question many would ask is that what is fascinating about Nigeria? Does the word fascinating actually capture Nigeria’s tourism endowments?

    For anybody who has had the privilege of travelling round the country and visiting tourist sites, attending cultural festivals and generally mingling with the people, there is much to fascinate any tourist, even if the person decides to embark on a year-long trip round the country.

    However, it is very important that it does not just end with the ceremony of Thursday next week, but the unveiling of the tourism brand opens up a new chapter in the tourism development of the country.

    Most in-bound tourists who have had the privilege of visiting Nigeria always say that the image the country has outside was much different from the reality and experience of Nigeria. “Fascinating Nigeria” becomes effective if it will not only showcase Nigeria’s rich tourism endowments, but help in furnishing the battered image of Nigeria. It is only then the new brand identity would be worth it. Any thing short of that would be a waste of public funds.

  • Libya counts on tourism to help rebuild country

    Libya´s Ministry of Tourism hasenlisted the UNWTO to help implement an action plan to rebuild its tourism sector as an effective way to increase national revenue, create employment, foster national cohesion and enhance the county’s international image.

    A UNWTO mission led by Secretary-General Taleb Rifai made a first approach on the specific needs of the country during a workshop on technical cooperation in the capital, Tripoli.

    Libya is counting on tourism to help rebuild the country in the light of its ongoing socio-political transformation. Libya´s Ministry of Tourism has drawn up an action plan focused on institutional capacity building to pave the way for sustainable tourism development and calls on the support and participation of its public and private sectors to help implement its plan.

    “Achieving sustainable tourism is a propeller to create employment, diversify Libya´s national sources of income and promote our image as an attractive tourism destination domestically and abroad,” said the Minister of Tourism, Mrs. Ikram Bash Imam.

    “Revitalizing domestic tourism will likewise help foster national cohesion in this significant period of nationwide rebuilding,” she added.

    During the visit, Mr. Rifai met the Vice President of the Libya National Council, Mr. Saleh Al Makhzoum, as well as high-ranking members of Libya´s private and public tourism sector.

    “Libya is a prime setting for tourism development, being blessed with natural, cultural and archaeological assets, including five UNESCO World Heritage Sites,” said UNWTO Secretary-General. “Tourism is the right vehicle to contribute to the international repositioning of Libya whilst contributing to its sustainable economic development and job creation particularly among the youth,” he added.

     

    Following a request by the Ministry of Tourism to assist in its tourism development efforts, a UNWTO delegation delivered a first approach during a two-day workshop, addressing issues such as institutional framework building, human resources development, sustainability and image building and marketing.

     

  • Now that educational tourism has come to stay

    In the process of writing today’s article I called up some undergraduates to authenticate some facts I had and to ascertain if they have professors or lecturers on sabbatical on their campuses. I was shocked when all of them did not hide their ignorance about what sabbatical actually meant. They were honest enough to tell me they simply couldn’t say what the term meant; this is the sad place we find ourselves today meaning we have serious work to do.

    As I turned the flipside of the issue, should I really hold our undergraduates responsible for their ignorance? Yes and no. Yes because they ought not to wait for anyone to teach them but strive to be knowledge seekers which invariably is what the university system is all about; and no because our varsities are no longer attractive for visiting professors from outside our shores to come for their sabbatical leave, so if there are no professors on sabbatical – some will argue – how then will undergraduates know what it is? It is against this backdrop that I want to address a new lexicon that has entered our vocabulary because of our peculiar situation: educational tourism.

    Educational tourism is the marketing and sale of a product or service which main purpose is to disseminate knowledge, in one form or another. It involves the collection of knowledge, both local and specialized, from which a well-defined product is created, which is then developed and marketed. Even the most casual observer would have noticed the series of education fair taking place almost on a daily basis, Nigeria is now one huge ‘untapped market’ for education tourists.

    A worrisome data I came across recently said Nigerians allegedly spend an average of $500 million annually on European and American universities, which represents about 70 per cent of the total allocation to all federal universities in 2008. In the United Kingdom, over 20,000 students are said to be undertaking various courses there. Ian Stewart, a member of the British parliament, was quoted by a British Council Report published a few years ago as saying that by 2015 the number of Nigerian students studying in British universities will reach 30, 000 and would constitute seven per cent of the entire university student population in the United Kingdom. Stewart went on to say that this is significant and, of course, that Britain should make the most of the opportunity.

    The British Council report said: “Calculations are based on a number of factors including the poor quality of Nigerian universities and the rapid growth in the number of families that can afford to send a child overseas to study.” Sadly, everyone knows that Nigeria has the wherewithal and human capital base to create at least a few decent and qualitative universities; but for some inexplicable reasons we just cannot, so why would others not cash in on this.

    Britain, for one knows this and they did their thorough home work. They knew that the growth and prominence of both tourism and education as key industries over the past few decades has led to growing recognition of these sectors from both an economic and social perspective. It may also be argued that developments in the tourism industry during this time, allied to changes in education, have seen the convergence of these two industries. Education increasingly enables or facilitates travel mobility and learning has become an important part of the contemporary tourist experience.

    In this unprecedented global economic time, the Tourism Alliance – comprising 50 Tourism Industry Organisations that together represent some 200,000 businesses of all sizes throughout the UK – highlighted the fact that the UK will be faced with two crucial issues: ‘maintaining employment and generating sustainable economic growth’. This proclamation comes at the same time as the Government’s Department for Business, Innovation and Skills (BIS) published its higher education blueprint document – Higher Ambitions. As we all know most European countries are passing through difficult economic times with unemployment rate soaring and this framework for universities acknowledges that higher education has been a success story and sets out the important role universities must play in securing the country’s economic recovery and long-term prosperity.

    For instance, total spending by international students on all types of course in the UK – from English language to doctoral degrees – was estimated to be a whopping £14 billion with the potential to grow to £21 billion by 2020. The industry is seen as one of the keys for rebuilding the UK economy and for generating employment, especially where it is most needed such as in rural communities or among young school-leavers. In 2011, inbound tourism revenue grew at over 5 times the rate of the economy as a whole while it is estimated that domestic tourism revenue ended the year 14% higher than 2010. In total, this is additional expenditure in the sector of £3.8bn – enough to generate 76,000 new jobs in 2011 alone! Did you get that? We were instrumental in creating jobs for British citizens while we have millions roaming our streets in search of elusive jobs.

    The British are very smart people; they know that as the global landscape changes more students would travel and study abroad, boosting their tourist industries. Not only will friends and family come to visit them while studying, but students are likely to spread the news of their positive tourism experience to other travelers and return for future visits. In essence, they become “brand ambassadors” for Britain to the detriment of their home country.

    Is it only Britain that is cashing in on our woes? Certainly not, Ghanaians must be jubilating wildly for failure to get our act together. Recall that the Chairman, Committee of Pro-chancellors of Nigeria, Dr. Wale Babalakin, first alerted the nation last year to the fact that over N160billion annually is expended by Nigerian parents to educate their wards in Ghana, this he said, is higher than what our government votes annually for education. With over 75, 000 Nigerians studying in universities in Ghana for 2012, the Ghanaians would simply not believe their luck. This figure is bound to soar this year in the light of the recent revelation that of the almost 1.7 million Nigerian youths that sat for the Unified Tertiary Matriculation Examination, only 520, 000 will be admitted to our universities.

    A more desolate picture of the status of the educational system emerges, when you factor that less than 750, 000 out of the 1.7 million scored 200 and above in the exam. In other words, there is both a crisis of quality and a quantitative shortage of facilities, bedeviling the once world-class system of Nigerian education and opening the floodgate for other nations to swoop on us like vultures feasting on a decomposing animal.

    You think it is only the Ghanaians that are cashing in? Wrong, you only need to travel to Benin Republic and Togo to realise that universities are set up basically for Nigerians with full-fledged faculty members from Nigeria.

    The obverse side of educational tourism is the exposure of impressionable Nigerian youths to other countries and cultures which often comes with a price tag which includes their being taken advantage of by unscrupulous operators. There are reports on how unethical private university owners in Ghana exploit Nigerian students, sometimes by issuing certificates in the name of an established university and transcripts in the name of another virtually unknown private university.

    Don’t get me wrong, studying abroad undoubtedly has its own merits, including opportunity to attend top-class universities in different cultural settings and, of course, brighter international career opportunities, but what about our home front? Unfortunately, much of the resources of the universities, which should have been used to rectify these anomalies end up as recurrent expenditure – payment of salaries and spending on non-capital projects. The precarious situation is ever bogged down by poor funding as well as ill-conceived, inconsistent and outright failure of government policies. For instance, the 2013 budget’s allocation of N426.53 billion to education, though a drastic improvement over those of past years – is still a far cry from a bail-out.