Our Reporter
Music, they say, is more than a form of art, it is business. When it comes to business, the right investment must be made and all available apparatus explored. Whether as art or business, music can only be truly appreciable when it is deployed using the right quality equipment. These reasons and more are what prompted Chukwudebelu Elochukwu Samuel, Managing Director of Auxell Musical Equipment to go into the business of musical equipment.
According to him in a recent interview, “Delving into musical equipment for me,comes with a perception that we Nigerians is yet to enjoy sounds that emanate from musical equipment that connects minds together, notwithstanding the situations we Nigerians find ourselves in. By this, many Nigerians due to lack of money settle for fake products just for the sake of having it. But I have come to bridge the gap and also for us (Nigerians) to be intrinsic with quality sounds from Auxell Musical Equipment which I guarantee to make available nationwide.”
“Problems of the Nigerian music industry are getting the quality sounds from the equipment they use. Also, there’s a man-management problem when it comes to musical equipment. These are based on my own field experience,” he added.
He said quality musical equipment and its effect on quality music production cannot be overlooked.
“It works just like in computer processing; garbage in garbage out. Your outcome is a sequel to your musical equipment” he said.
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Auxell Musical Equipment which runs under the brand name of Auxell Professional Sound System was founded by Chukwudebelu Elochukwu Samuel in 2015. Growing in leaps and bounds the brand has become top player in the industry, delivering solutions to musical needs of studio owners and musical artists
The maverick businessman behind the brand, Chukwudebelu is a medical microbiologist from Anambra State University. After the completion of his National Youth Service Corps (NYSC) programe he worked with a private hospital called De Marvel Hospital, in Festac, Lagos. Not long, he quit the job to give his entrepreneurial spirit a breath of life. This took him to Alaba International Market, where he learnt the rudiments of the trade that has made him popular as a businessman.
Prompted by the boom and vibrancy of the music industry, Chukwudebelu Elochukwu Samue started his business by importing musical equipment. And today his company is rated the largest musical equipment store in Nigeria.
Chukwudebelu Elochukwu Samuel hails from Oraifite, Anambra State. He was born on the first of April 1989. He graduated from Anambra State University, Anambra State in the year 2011 and finished his NYSC 2012.
The Auxell Musical Equipment company is situated in the Lekki area of Lagos, Nigeria. They sell all kinds of musical equipment like DJ equipment, studio gadgets, club sound management and many more.
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