Category: Life – The Midweek Magazine

  • The courts and injustice to MKO Abiola

    The courts and injustice to MKO Abiola

    justice is the will of the strong and while the strong does what he likes, the weak suffers what he must. This is the most appropriate way to describe the case of Chief Moshood Kashimawo Olawale Abiola, the acclaimed winner of the June 12, 1993 Presidential Election, under the military. The military, the strong, did what it liked while MKO Abiola and indeed, those who voted for him, the weak, suffered what they must.

    What seems to have escaped the attention of many in the political impasse that followed June 12, 1993 Presidential election is the role of the courts played in the annulment of the election by the then Military President, Gen. Ibrahim Babangida, and how the courts were manipulated to deny Abiola justice in the electoral matters before them shortly before and immediately after the annulment.

     

    Abiola, the Aare Ona Kakanfo:

     

    Before the 1993 Presidential election, Nigerians would recall that there was a sensational case, which involved the Alaafin of Oyo, Oba Lamidi Olayiwola Adeyemi III, and the immediate past Ooni of Ife, Oba Okunade Sijuade, over the announcement by the Alaafin to install Abiola as the Aare Ona Kakanfo of Yorubaland. The announcement was given the widest of publicity. A day was fixed for Abiola’s installation. Because Abiola was a popular international business man, guests from all over the world had started arriving for the installation.

    But just two days before the installation, the late Ooni filed an action at an Oyo High Court, claiming that the Alaafin had no right whatsoever to install Abiola as the Aare Ona Kakanfo of Yorubaland. He (Ooni) coupled it with a motion ex-parte asking the court to restrain the Alaafin from installing Abiola as the Aare Ona Kakanfo.

    In law, an ex-parte motion is one in which one can get an order without the knowledge of the other party. Somehow, Oba Adeyemi got wind of the fact that a motion ex-parte had been filed. Hitherto, I have been Oba Adeyemi’s lawyer in the supremacy tussle between Oba Adeyemi and Oba Sijuade. So, the Alaafin contacted me. I proceeded to the court, filed a formal application to search the court’s file from where I obtained a copy of the paper filed by the Ooni and thereafter filed a counter affidavit. This was a novel one because it has never happened like that before.

    The case came up a day before the installation. It was the case of the year. The court rejected Ooni’s prayers and so Abiola was installed as the Aare Ona Kakanfo the following day with pomp and pageantry.

     

    June 12, 1993 Election:

     

    It is a notorious fact that the June 12, 1993 has been adjudged as the freest, fairest and most credible election in the annals of elections in this country. All the same, it is now a well-known fact that Abiola’s electoral victory did not go down well with the military. This naturally led to many court cases filed on the matter, which ended up at the Court of Appeal in Kaduna.

    It is important to note that two days to the election, Hon. Justice Bassey Ikpeme of the Federal High Court, Abuja, in a rather bizarre manner, had delivered a nocturnal ruling around 9.15 pm to the effect that the election could no longer continue, one of the reasons that emboldened former Military President Ibrahim Babangida to annul the election.

     

    Abiola appealed Justice 

    Ikpeme’s decision:

     

    Before going into the nitty-gritty of the Appeal at the Kaduna Division of the Court of Appeal, it is apposite to note that Justice Ikpeme’s ruling was patently wrong on all fronts, particularly as the enabling law had provided that the Chairman of the National Electoral Commission, Prof. Humphrey Nwosu, was the only one empowered by law, to stop the election. This was the beginning of a series of acts of omission or commission, using the courts to manipulate the duplicitous annulment of the June 12, 1993 Presidential election to the consternation of many locally and internationally.

    Abiola had briefed the late Chief Roimi Williams, SAN and my humble self to fight the case for him. Both on points of law and facts available, we were sure to win.

    Immediately the case came up at the Court of Appeal, Kaduna, the then President of the Court of Appeal, the incorruptible Hon. Justice Mustapha Adebayo Akanbi, because of the peculiar circumstances of the matter, did not want anyone to know, who among the Justices of the Appellate Court would sit to hear the Appeal. And so, he empanelled 10 of his best Justices of the Court of Appeal and gave all of them the records, even when it was only five that would sit to hear the Appeal. He simply did not want anybody to interfere in the matter because of the importance and the sensitivity of the matter. Justice Akanbi remains one of the most diligent men of integrity that have ever adorned the Bench in this country. No wonder, he was the first Chairman of the Independent Corrupt Practices Commission (ICPC).

     

    On hearing date:  

     

    On the day of the trial, Chief Williams was not in court and so, I led a team of 30 lawyers. To me, based on the law and on the facts of the matter, we believed we would win the case for Abiola. We went to court with several relevant authorities (law books). But before the Judge sat, Chief Phillip Umeadi, SAN, representing the Federal Government, came in late. When he saw the formidable team of lawyers I brought to court as well as the volumes of authority that we brought, he asked rather derisively that: “Afe, what are you doing with all these lawyers and volumes of authorities?” I replied that: “But you know that hearing in this case has been fixed for today and we are here to do justice to the matter at hand.”

    But he replied that the case could not go on as there was no lis before the court to which I answered, let us wait and see!

    At the mention of the case, I announced my appearance for Abiola while Umeadi announced his appearance for the Federal Government and told the court that he wanted to make a preliminary objection. The court allowed him and he said: “My Lord, there is no lis before this court because the election had been annulled.”

    In my reply, I summited to the court that such a pronouncement cannot be through oral statement, but that it should be through a Government Gazette. After all, all the Decrees by the Military Government were always gazetted.

    At this point, Umeadi applied for a short adjournment. It is important to note that up to this point in time, there was no Gazette. The court granted his oral application for a short adjournment. When he came back few minutes later, he was armed with a Gazette and so he renewed his application, which he supported with the Gazette which he was flashing with relish. The court had no choice than to admit the gazette in evidence. The court then asked for my opinion now that the Gazette had been tendered.

    I instantly became disturbed when I saw the Gazette because I was alarmed that a Gazette could be procured in a matter of minutes. I had no choice than to admit to the fact that there was no lis before the court. In my reply, with tears in my eyes, I said, rather courageously that “this is the saddest day for the judiciary in this country and the beginning of a journey the end of which no one knows”.

    The over-crowded court dispersed in audible murmurings! What happened that day has continued to hunt us to this day. The court was denied the opportunity of hearing the case. Abiola, his lawyers and his teaming supporters became helpless before the court of law.

    Twenty-three years after I made that statement, we are still on that journey. Today, we have to contend with all manners of contentious issues like the problem of Boko Haram, which has been getting worse with the incursion of herdsmen into the polity and the attendant blood bath they have consistently inflicted on the country as well as the militancy in the South-South part of the country because we allowed ourselves to miss that golden opportunity in 1993.

    At the international level, the price of oil, the only source of our national income, has fallen drastically. Many of the states of the federation have not been able to pay salaries since the beginning of the year . People, as a result of their not being paid by their employers, have resorted to petty larceny, including stealing of pots of Amala and eating it with palm oil! A ludicrous situation indeed!

     

    • Aare Babalola is a Senior Advocate of Nigeria (SAN) and founder of Afe Babalola University (ABUAD), Ado-Ekiti

     

  • WAKAA! goes to London

    WAKAA! goes to London

    Bolanle Austen-Peters (BAP) Productions will be taking its play, WAKAA! The Musical, to London. This was made known at a recent press briefing at Terra Kulture, Victoria Island, Lagos.

    Supporting the temporary translocation of the production are MIXTA Africa, MTN, Bank of Industry, Nigerian Export Promotion Council (NEPC), Nigerian Ministry of Information and Culture, Ministry of Foreign Affairs, TV Continental, Africa Magic, Ebony Life TV, Africa Movie Channel, Beat FM, Waka Now, Arik Air, and others.

    The play has been staged severally in Nigeria with success. It embodies an affecting satirical representation of the Nigerian socio-political clime, and it also explores the peculiarly woven web of intrigues and treachery, which people spin in their lives daily.

    Austen-Peters said it was by popular demand that the musical was heading to London and that it has the potential to boost cultural diplomacy and promote Nigeria’s cultural heritage abroad.

    On the importance of taking the production to the English stage, Austen-Peters said: “It is historic. We represent us, as Nigerians at our best and we also create jobs for the young ones. There is a lot of cultural exposition; the best of which we will be showing. We have tried to create a berth for our people.”

    Meanwhile, Toyin Osinulu of MIXTA Africa said: “We are sponsoring this production because it is an original African export. Our support is well aligned with our strategy for the Diaspora market. There is a very strong African presence in London and we want to use this medium to reach out to them about the opportunities back home.”

    Echoing this sentiment was Babatunde Faleke, Regional Co-ordinator of the NEPC, who said: “There is a foreign exchange deficit and people may not know it, but one of the ways we can boost our currency is through export. Not just export of products, but export of services. BAP productions is doing just that because through them, we are exporting entertainment.”

    On a similar trajectory, Chinelo Mbonu of Waka Now said: “Our support is in line with a new initiative, which we launched in partnership with Ebony TV called destinations Africa where we foreground African ideals, heritages, and places that should be visited. With our support to this production, we are trying to show that Africa is beyond impoverished children. We are trying to promote African culture.”

    Lindsey Oliver, Chief Commercial Officer of Continental Broadcasting Service, representing TVC News, said: “TVC News is keen to promote the performance to not only the Nigerians in the United Kingdom, where we have broad coverage, but also to everyone all over the world. We are keen to promote more performances that showcase African culture.”

    The play will be staged from July 21 to 25 at The Shaw Theatre, 100-110 Euston Road, London’s West End.

     

  • Perceptive creativity in the intellectual cosmos of Dele Jegede (1)

    Perceptive creativity in the intellectual cosmos of Dele Jegede (1)

    The intellectual cosmos of Dele Jegede resonates with two interlocking motifs: the artistic imagination of visualisation and the cerebral articulation of scholarship. For him, art defines his stratosphere and his creative galaxy is propelled by both theoretical and studio activism.

    Jegede is one of Nigeria’s few artists/scholars, who never shied away from making critical commentary on sensitive social issues. However, the acerbic penetration of his visual and intellectual remarks is often cushioned by his amiable disposition to life. He understands perfectly the need for the artist to attract his audience with affective rhetoric while delivering potent messages. He, thereby, engages dynamic cultural and aesthetic motifs such as humor, ambivalence, paradox, and parody in order to creatively assert his authority.

    An artist of exceptional talent and intellect, Jegede bagged a First Class Honors degree in Fine Art at the Ahmadu Bello University, Zaria in 1973. The visual arts curriculum in Nigerian Universities concentrates on art practice and didn’t encourage specialisation in art history at the bachelor’s level. Only recently did a few art departments start graduating students with Art History major. However, there was adequate provision for theoretical courses in both the humanities and social sciences to nurture art graduates in scholarship.

    Nuanced Art History Curriculum

    The art history courses in most Nigerian universities in the 1960s and 1970s were limited in scope and did not include contemporary African art. Nigerian historians were very few and were mostly trained abroad. Their focus of research was mainly on traditional African art. It was, therefore, convenient for the curriculum designers to exclude the emerging areas of the more recent African art history.

    In the case of the available courses such as Egyptian art and Western European art, the narratives celebrated European creative supremacy over that of the others. Most of the reference books were written by Eurocentric scholars, who out of bias, considered African art as primitive.

    African scholars of the 20th Century such as Sheikh Anta Diop of Senegal, however, through scientific research, established that some Ancient Egyptian Pharaohs were indeed, Black Africans. Cornelius Adepegba, an Africanist art historian, also identified similarities of form and content between Egyptian art and Sub-Saharan African art thereby, reinforcing the fact that Egyptian civilisation is typically African. It was against this backdrop of Eurocentric art historical scholarship that we must locate Jegede’s determination to become an art historian in spite of having a robust career as a popular cartoonist and a venerable painter in Lagos, Nigeria.

    Jegede obtained M.A and PhD in 1981 and 1983 respectively from the Indiana University, Bloomington, U.S.A. His doctoral thesis, perhaps the first on contemporary African art, was supervised by Roy Sieber, a reputable American professor of African art. The continuing relegation of contemporary art of Africa, especially by some ethnocentric scholars, warranted Jegede and a few others to still courageously assert their allegiance to the Africanist perspective in art historical discourse. This is in spite of their allegiance to the West because of their career and residency in the U.S.A.

     

    Galaxy of Duality

     

    Jegede’s milestones are marked by humanistic notion of dualism. His bilateral approach to life is oftentimes symbiotic rather than disparate. His latent talent and creativity find lucid expression in visual arts, poetry and insightful essays. He successfully assumes significant recognition both as an artist and a scholar. Apart from his simultaneous engagement as artist/scholar, Jegede’s worldview is enlarged by his academic training both at home in Nigeria, and abroad in the United States (US). It is this duality of artist/scholar worldview that shaped his active career in Nigeria and the US.

    The notion of duality is equally expanded by his Diasporic citizenship, having relocated   to the US in the 1990s. Paradoxically, his heart never left Africa, especially his homeland Nigeria. He maintained constant physical and psychological return to Nigeria, thereby validating stories of socio-political interests. He constantly subjects his consciousness to the continuing cultural dynamics in Africa. His interrogation of trans-cultural realities of the African–American historiography afforded him a robust perspective on the colonial and post-colonial struggles in contemporary Africa. His activism is evident in his critical and sociological dissection of topical national issues through his cartoons, paintings and well-researched essays.

    With a deep sense of history, Jegede partitioned contemporary African art into two streams, namely: the Formal and the Informal Schools. The formal school represents the artists that had the academic mode of training, while the informal school represents those who developed their creativity from workshop centers and the apprenticeship system of training. His seminal doctoral thesis is the first major work on modern Nigerian art, a milestone that departed from the usual recourse to traditional African art studies.

     

    Septuagenarian Strut

     

    Jegede attained the septuagenarian status in 2015 and was adequately celebrated not only in the US where he has sojourned for decades, but more significantly in Lagos. The three-day event for “Jegede at 70” in Lagos included colorful opening ceremonies, with creative performances and lead papers from three foremost Nigerian intellectuals. There was the open academic conference and bazaar-like confabulation of creative activities that culminated in a group exhibition in his honour. It is difficult to remember any living contemporary artist or art scholar that was so well celebrated with so much panache in Nigeria. This exhibition can thus be seen perhaps as a continuation of the celebration; an icing on the 70th birthday cake.

    The two major areas of focus of this exhibition, according to Jegede, are “Celestial Aesthetics series and the Boko Haram Imbroglio”. While the first is introspectively personal, the other is expressively nationalistic. The interpretation of the exhibition themes conforms to his humanistic philosophy that expresses reality in contemplative binaries.

    Art is better appreciated when there is a basic understanding of what inspired the forms. Content of art is therefore a major criterion in art appreciation. It is important to briefly analyze the context of Jegede’s themes. The first is rooted in severe personal loss and stoic self-recovery while the other is on the traumatic after-effects of Boko Haram attacks with paradoxical comical contemplations.

    Visualising Memory

    It was Ali Mazrui, the erudite professor that quoted William Wordsmith’s definition of poetry as “powerful emotions recollected in tranquility.” Mazrui was justifying his first short novel titled The Trial of Christopher Okigbo, which he wrote in 1971 after the untimely death of Christopher Okigbo in 1967 during the Biafran war. Jegede’s anguish was intense even if disguised behind his sagacious gaze when on the 23rd December, 2011, he lost his beloved son Ayo. He bore the grief with stoical equanimity. The devastating loss however left a gaping vacuum in his heart, which he continually fills with visual and poetic metaphors.

    It is therefore instructive that a few years thereafter, Jegede’s emotions were sufficiently conditioned to ruminate over personal and national losses thereby culminating in the production of robust visual illusions and realities that further define him as a master aesthete.

    While explaining the concept behind the Celestial Aesthetics series, Jegede noted that the paintings represent his fascination with terminality and infinity. They were to draw attention to what he described as “cosmic vastness”. This is a conscious and subconscious reaction not only to the physical realities of the universe, but also to the ecstatic rhetoric behind life and death. Beyond the incomprehensible depth of the earth’s geological diversity, there is the infinite vastness of the Solar System where global secrets lurk.

    Religion has paved fluid pathways in the arid desert of human imagination, and human contemplations have adduced spiritual presence to the shrouded essence of the universe. With binocular vision, it is possible to perceive metaphysical entities. It is even assumed that the abode of all departed saintly souls is in heaven—a blissful haven located in spatial infinitum. Having contemplated on the origin and the magnificence of the universe, Jegede’s artistic mind therefore indulged in the visuo-spatial poetics of cosmic realities.

    Celestial Aesthetics

    The Celestial Aesthetic Series shares formal affinities with the paintings exhibited in his 2011 Peregrinations solo exhibition in Lagos, Nigeria, in which he explored issues relating to environmental pollution in the Niger Delta region as a result of crude oil spillage. He also examined the resultant armed militancy of the Ijaw Youths who protested the lackadaisical attitude of the Nigerian government towards environmental safety.

    In Peregrinations, Jegede matched visual forms with thematic relevance by employing stylistic and content correlation. In depicting the oil spillage and the pollution that devastated the Niger Delta land and rivers, Jegede used marbling effect to create liquidized features. He used colordrips to run over the canvases thereby generating pictorial fluidity. He tamed out recognizable forms that defined his chosen themes. This sub-style is equally present in the current exhibition and can be seen in the Boko Haram series.

    However, the works in the Celestial Aesthetics series have less defined images because the central preoccupation of Jegede was to depict the “inexhaustibility and prowess of cosmic vastness”. It is also instructive that while the paintings in Peregrinations exposed earthly problems, the celestial series celebrates the eternal glory of the Milky Way and its galaxies. Employing a masterly manipulation of the marbling technique, he turned the color-splash accidents to deliberate designs by conditioning the marbling to generate volume and void schematic splashes into discernable images.

    He appropriated the ambivalent volume and void effect of the color splashes into deliberate visual illusions that depict infinite depth of the heavens. Jegede used the Celestial Aesthetics series to elevate human imagination from mundane realities into the esoteric realm of celestial escapism. He lured our mental sensibilities to appreciate prophetic possibilities of life thereafter by conjuring colors with varying degrees of intensity and value. In Celestial Aesthetics Series 1, the dark night skyline became effervescent with sparkling dots of brilliant tones. Speckles of tinted hues illuminate the depth of the heavens and thus animated the spatial constellation.

    Celestial Aesthetics Series 1 is particularly interesting because it allows associated cultural imaging of Jegede’s creative mind. He seems to have extrapolated the chromatic taxonomy of the Yoruba and appropriated the emotive relevance of color symbolism. In Yoruba palette consciousness, all colors are classified into three generic groups namely dudu (darkish), pupa (reddish) and funfun (whitish). This chromatic connotation accommodates all cool and warm hues including the achromatic black and white colors. Jegede used his knowledge of Yoruba visual and verbal poetics to explore color symbolism in Celestial Aesthetics Series 2. He applied blue, red and white which are major colors in the chromatic lexicon of the Yoruba to articulate and contextualize the thematic relevance of the painting.

    It is therefore plausible to associate the emotive content of the painting with a popular Yoruba dirge often chanted by the bereaved while lamenting the loss of a beloved. The chant rendered in Yoruba can be translated to English thus;

    “He who knows the blue touraco

    Mourn the death of Indigo

    He who knows the red wood cock

    Lament the demise of cam-wood pigment

    He who knows the cattle egret

    Empathize with the transition of white chalk.”

    The above Yoruba dirge conceptualizes grief in colors by personifying some beautiful birds with comely plumages as visual metaphor for cherished personalities. It was perhaps the above dolor that prompted the use of blue, red and white colors in Celestial Aesthetics Series 1. The series of paintings were done by Jegede in memory of Ayo, his beloved son whose sparkling sun set so suddenly.

    Although there are more discernable facial forms rendered in flaming red and mauves of blue and purple, Celestial Aesthetics Series 2 is similar to Celestial Aesthetics Series 1 both in form and content. Jegede created depth of spatial illusion by painting glowing cloudy images that dissolve into space. A close look at the pictorial surface reveals series of painting techniques that crystallize into sparkling and colorful visual wealth. Jegede elevates color far above form in the celestial series in order to prick our affective domain and therefore allow us a peep into the inner crevices of his emotions. We hereby witness the enormous potentials of creative imagination that an artist wields when “emotions are recollected in tranquility”.

    The Boko Haram Insurgency

    The Boko Haram series is the second strand of Jegede’s creative exposition. While the first is celestial in concept, Boko Haram series is based on earthly experiences where defined forms were used to illustrate and express temporal emotions. The paintings and drawings in Boko Haram series are formally characterized by precise expertise in draughtsmanship. Jegede seems to pointedly display excellent painterly attributes and profound understanding of pictorial composition. He appreciates the necessity of using illustrative forms to clearly depict the theme and sub-theme of Boko Haram, which has become a scourge in the history of Nigeria.

    As a social commentator, Jegede’s visual activism found appropriate expression in painting and drawing the unfortunate terror activities and the devastating mass displacement of people following Boko Haram’s invasions and attacks. The members of the Boko Haram group are self-acclaimed Islamic Jihadists that pretentiously hate and fight against Western education and civilization. The Boko Haram insurgency in Nigeria came with disastrous terror attacks in most parts of the North-eastern Nigeria. Many villages and towns were completely sacked with houses bombed and razed down. Women and children were violently kidnapped and enslaved while farm products including herds of domestic animals were looted and confiscated. Cities and suburbs including Abuja the capital of Nigeria were bombed with heavy human and capital casualties. These dastardly acts led to unprecedented migration of people from the Northern part, especially the troubled-spots to the relatively safer central and Southern Nigeria. The Internally Displaced People (IDP) became refugees in their own country. They suffered hunger and were emotionally traumatized with many children and the aged losing their lives.

    Jegede’s witty impulse as a cartoonist manifested while dealing with the social problems caused by Boko Haram insurgency. In the IDP series, he lessened the burden and tension of the havoc by introducing comical interventions in paintings such as Internally Displaced Politician and Internally Displaced Police (Rofo Rofo Fight).

    The Internally Displaced Politician is a political pun played on the immediate past President of the Federal Republic of Nigeria Dr. Goodluck Jonathan whose tenure witnessed the peak of the Boko Haram terror activities. Indeed, the unabated escalation of insurgency during his presidency was a major factor that led to his defeat and the ousting of his party from the leadership of the country. Jegede painted Goodluck Jonathan wearing a tattered bowler hat and looking despondent with a jaw-in-hand pose. A dark bird perched on the tip of the hat with ominous premonition. The worn-out hat symbolizes agony of defeat and the trauma of political displacement.

    A white dove that connotes peaceful handing-over of the presidency roosted on the shoulder of the man whose lonely figure is silhouetted against a reddish background. The painting satirizes the reign of Boko Haram terror and the agony of displacement suffered by the people. It castigates Jonathan’s leadership and holds him responsible for the consequences of his actions and inactions.

    IDP (Internally Displaced People) is typical of Jegede’s early advanced compositions with excellent painterly renditions. The displaced people are depicted with loads on their heads migrating to unknown destinations. The human figures seem to levitate in spatial vacuum since the pictorial field was rendered in birds’-eye view. The composition is very rich in palette considering the variety of receding green tones used to paint the foreground and background. The figures and especially the head-loads were made dynamic by the colorful hues used in defining the forms. The painting looks enchanting in formal presentation despite the unmistakable thematic discomfiture.

    There are more thematic and formal pranks played by Jegede in order to enrich the exhibition. He engaged excellently rendered pencil drawings to highlight the plights of people who experienced displacement in works such as Internally Displaced Persons and Generation What (Selfie). Using large paper surface, he explored the impact of digital and sophisticated information/phone technology on the older generation who are generally considered ‘analogue’ in thinking. The two elderly displaced people were snapping themselves in the ‘selfie’ style; thereby asserting their ‘youthfulness’ in spite of the trauma of migration and age.

    In this exhibition, Jegede reconciles the theory and practice of art through a dynamic interplay of cognitive and psycho-motor series. A versatile scholar who has distinguished himself as a researcher into contextual aesthetics he is sensitive to the nuances of artistic production and appreciation. Having survived the tough and slippery paths of creativity and scholarship for over four decades, Jegede has sufficiently mastered the principles of his trade and can therefore generate fresh strategic template for aesthetic considerations.

    His humanistic philosophy constantly translates to multiplex visions that are often rendered as visual activism. He parodies the state of the Nigeria nation and wittingly draws attention to the ills of the society. With uncanny visual and verbal poetics, Jegede speaks to the core essence of living. He entices the audience with profound technical skills in writing and painting and delivers his messages in coded comical punches.

    In this septuagenarian strut, Jegede’s emotional contemplations are revealed through his articulation of abstract concepts that are converted into visual reality. He referenced memories by addressing the physical vastness and the metaphysical depth of the universe in the celestial series. He continually demonstrates patriotic concerns on Nigeria national issues despite his dual citizenship as a bona fide resident in the United States of America. He captures the enervating effects of Boko Haram insurgency and forecast the rot and profligacy of corrupt officials that hindered the defeat of terrorism in Nigeria. He reminds us of the albatross around the non-release of the kidnapped Chibok girls in one of the paintings titled Boko Haram (Bring Back Our Girls). He reconciled the two painting styles used for the exhibition by rendering the head of the perturbed Chibok girl in naturalistic approach, while treating the trunk of the girl in abstract expressionism peculiar to the celestial series.

    It is plausible to observe that Jegede has upheld to a large extent his revolutionary manifesto declared in the brochure of the 1986 exhibition titled Paradise Battered. He had solemnly pledged to do nothing else than use his art for social and political activism. The Celestial Aesthetics series stands out as an emotional visual dolor that equally elevates the soul as much as the avowed expressive radicalism.

     

     

  • Ugwuanyi lauds Life In My City trustees

    Ugwuanyi lauds Life In My City trustees

    Enugu State Governor Ifeanyi Ugwuanyi has expressed delight at the activities of the Life In My City Festival (LIMCAF), a private initiative that promotes creativity among Nigerian youths. The Governor, who hosted members of the Board of Trustees of the festival at his Lion House office in Enugu, urged the board to keep him informed about the progress of their preparations for this year’s special anniversary edition which will end on October 29.

    The  courtesy call was led by the board Chairman Elder K. U. Kalu, a former Chairman of Union Bank and Managing Director Skoup,  accompanied by Chief Loretta Aniagolu a member of the Governor’s Economic Advisory Team and Principal Partner, FIT Consult, Chairman of the State Council for Arts and Culture, Dr. Obiora Anidi; a Chief Lecturer and Head, Department of Graphic Design IMT and Art Director of the Festival, Mr. Ayo Adewunmi, CEO Artsaels Ltd Mr. Tayo Adenaike, Mr Chuka Orji, son and representative of the Founder of Life In My City, Chief Robert Orji and Mr Kevin Ejiofor, a former Director-General FRCN and Executive Director of the Festival.

    The trustees briefed the governor about the aims, objectives and vision of the festival which is not just a youth empowerment project but also a burgeoning national and international art and culture tourism destination and therefore a future source of significant contribution to the GDP of Enugu State and Nigeria.

    In a presentation, Mr. Kevin Ejiofor explained that this year’s edition would be the 10th anniversary of the Festival at which past winners and donors and other specially invited prominent guests were expected.

    He spoke on past winners of the festival’s overall prize who are now significantly advancing their careers in various ways. Such winners he said, included Mr. Olamide Oresegun the Festival’s first overall winner in 2007 as a student at Yaba College of Technology, Lagos and Ngozi Omeje now a Phd student at the University of Nigeria who also later won the Nigerian Breweries National Art Competition.

    Mr. Ejiofor disclosed that LIMCAF was now seeking a working partnership with the Institute of Management and Technology Enugu to become the intellectual home of the festival as it now seeks to deepen and broaden its impact in contemporary art in the Nigerian and international art world.

    “Enugu State young artists have won the overall prize at four of the nine editions of the Festival so far,” he added.

    According to Ejiofor, the festival has hosted some high profile art personalities in its panels of judges including professors of art in premier institutions in Nigeria and Africa, internationally renowned gallery operators, contemporary art scholars and promoters, high profile studio artists such as Jerry Buhari, Chike Aniakor, Kunle Filani, Bisi Silva, Frank Ugiomoh, Ayo Aina, Muhammed Muazu, Tony Okpe, Obiora Anidi, Nsikka Essien and Jacob Jari.

    “There have also been academic papers and other such contributions during some of the earlier editions of the festival by highly learned academics including Pita Ejiofor, Ola Oloidi, Chike Aniakor and Kryzd Ikwuemesi, with external support from Obiora Udechukwu, Mor Faye (Senegal) and Akwele Suma-Glory (Ghana) among others.

    “The Photo Africa contest for young African photo artists under 35 years of age was added to the festival’s portfolio in 2012 and has since attracted entries from not less than 18 African countries with jurors drawn from Nigeria, South Africa, Australia including such renowned photography experts as Tam Fiofori, Timipre Amah, James Iroha, Emeka Egwuibe, Piere Duffour (France), Margie MacClelland (Australia), and John Fleetwood (South Africa),” he said.

    He noted that the most interesting development in recent years is the endowment of prizes by prominent families, individuals and institutions including the Justice Anthony Aniagolu prize, the Pius Okigbo Prize, the Centre for Contemporary Art prize, the Mfon Usoro Prize, and the Thought Pyramid Art Gallery Prize among others.

  • ‘In Liberia, Johnson-Sirleaf believes in press freedom’

    ‘In Liberia, Johnson-Sirleaf believes in press freedom’

    Ex-diplomat and first runner-up in Liberia’s 2011 presidential election  Mr Winston Tubman is running for next year’s election for the third time.  He was in Nigeria last week. He spoke with WALE AJETUNMOBI on how he would engage the youth to surmount his country’s challenges, if elected president.

    I am visiting Nigeria because the country is our number one power in the West African region. Every problem you find anywhere in West Africa, you find it in Nigeria. Sometimes, it looks like that problem is bigger in Nigeria and this is because the country is bigger than other countries in the region. But the size of the problem also generates huge efforts from the Nigerian government. Nigeria is of interest to all of us, who are interested in serving the people in the West African region. In the past one year, Nigeria has had President Muhammadu Buhari, and he has made efforts to confront corruption and this has resonated all around the world.

     

    Reason for running for Liberia’s  presidency the third time

    I ran for the president of Liberia almost six years ago and I intend to run again in the election, which will hold next year. I will still like to run again. When you have achieved the thing that made you to run in the beginning, you will not be satisfied until you’ve done it. So, if you haven’t done it, you would still have to do it. When I ran for president five years ago, I ran with George Weah. He was the Vice Presidential candidate on the ticket. We did our best. But, unfortunately we didn’t get the job. I believe that if we run again, we will get the job. But, Weah has been urged by many people in our party (Congress for Democratic Change) that he should be the head of the ticket. And he has said he would be interested in doing that. However, the decision as to who will be the presidential candidate of our party does not get to be made until next year. So, nobody can tell what would happen by then. But, I am interested in being presidential candidate. If it is possible for Weah and to run on the ticket again, we would be successful.

     

    My dream of change for Liberia

     

    By the time the incumbent President Ellen Johnson-Sirleaf steps down next year, she would have spent 12 years in office. So, it is time for change, new idea and new people to get involve. On what we would do differently, you must know that in all parts of Liberia, problems are the same. We want development, schools, hospitals… we need so many things. In fact, everything that is needed in Nigeria is also needed in Liberia. I would be different in my approach. I want to be able to bring new and younger people, who have not been in government, on board. These younger people have not become corrupt. We are all hearing their agitations on how better to move Liberia forward. But, it doesn’t happen. Each time we have a new government, we soon find out that the same problems are there. I think part of the reasons we keep having problems because  we never get enough young people in government. It has been sort of recycling; the same people.  And these people have their habit, which makes ‘Change’ difficult. I think if we are able to gather new people, who have not become contaminated by the system, we will change our story for good.

     

    At 70, stepping down

    for the young to run

     

    Many people would have asked the same question to know why I shouldn’t allow young people to do the job. But there are many young people, who want to be leaders. It is going to be unlikely that one would say ‘I will stand back and let another person go forward’. I am fortunate to have had George Weah, who is younger and very popular. He decided and agreed that he would stand as number two and I would be the head of the ticket. So, that gave me exposure and experience, which a very few politicians have had. We both made the sacrifice. And I think if we go forward and bring that ticket to form the government, it would be good for the country. If you say let the young person be the president, and about 30 young people are jostling for the position, which one of them would say ‘Let one of the others go forward?’ It is unlikely. But, if you have someone, who is older, more experienced and who has been involved in events both in the country and outside, he would have a better chance of getting the younger people to say ‘the only way we can get power is to form a team and consolidate’. Through this, we would offer the people of Liberia an effective leadership choice. Look, in the United States, the man (Bernie Sanders) who challenged Hilary Clinton is only one year younger than me. There, nobody talks about his age. In fact, he attracted more young people than Mrs Clinton, who is younger. Serious countries are looking for people not just to come and solve their problems, but bring them together to jointly tackle the problems. That is what Bernie Sanders is doing and I believe Liberia could benefit from it. That is the kind of leadership I want to provide. I want to bring young people, who want to see their country doing better. I believe at my age and with my experience, I can inspire.

     

    On President Johnson-Sirleaf’s performance

     

    The biggest thing that strikes you is that, coming out of the war, everything had broken down-discipline, schools, physical infrastructure, as well as the social fabrics. She came in at that point. Because she was the first woman to be  elected president in Liberia and in Africa, she caught the attention of the international community for help to restructure Liberia. She went on to become very famous internationally. We are proud of that achievement; that she’s able to do that for our country after the terrible thing (civil war).

    Another good thing that happened under her rule is that she believes in press freedom. When she was  in the opposition during the previous regime, she was constantly threatened and jailed. She suffered. Now, she knew what it was to be intolerant. That is why she promotes freedom of expression and press. She has not shut down newspapers; she has not jailed journalists. When journalists were jailed, they  came back immediately, not because of her action. But, she has always tried to maintain tolerant atmosphere. And this is good for Liberia. But, we need to move forward now. We need to get on to serious agenda like fight against corruption.

    One of things that got me excited about Nigeria is that fight against corruption is very strong here. President Buhari has said many strong views on how to tackle corruption and everybody is waiting to see this battle sustainable. When Johnson-Sirleaf came, she said corruption was Liberia’s number one enemy. Coming nearly to the end of her term, you could see that corruption hasn’t gone down. Lately, there was an international report of bribery on some of our top officials. She took a strong stand and the concerned officials are being investigated. People have applauded the strength she showed in doing that. So, we are waiting to see what would happen. Something similar has happened in Nigeria. You see the  list of how much money that has been recovered. People know it is just a tip of an iceberg; it is much more. President Buhari’s effort is sincere. Our president has also shown that she is ready to tackle corruption. It is a welcome development.

     

    On Liberia’s infrastructure

     

    To tackle Liberia’s infrastructural problem, I would seek external assistance like Johnson-Sirleaf has done, with emphasis on rebuilding roads and physical infrastructure. The fact that we’ve had 12 years of peace and stability means that there is something to build on; rather than starting from the institutions, where everything had broken down when Mrs. Johnson-Sirleaf came.

    The main difference we seek to make is to involve people in the restructuring. We will encourage young people to go to the soil and grow crops, so that Liberia can be self-sufficient in food production. It is something that needs to happen. The government has tried in doing that over many years, but we need to put more effort in achieving results. So, the longer the period of peace lapse, the more the normalcy returns; then, we will be able to address development of our country. There is no new formula that I know that would make a needed transformation than to give fresh opportunity to people, who have not been contaminated by the system. They should be given a chance to bring something new and better to the fore.

     

    On strife between American-Liberians and Liberian natives

     

    This has been a big issue in our country. We have the American-Liberians, who came back from United States to Liberia and we have native Liberians. For many years, American-Liberians have dominated the political landscape of the country. In President William Tubman’s era, he did a lot to bring down those divisions. He had a programme called National Integration Policy, bringing tribes, people and settlers’ descendants together and it was successful. In my own case, my father comes from American-Liberians; my mother  comes from the native Liberians. So, I have both strands in my make-up. I have a real connection with the country. I would like to see everyone coming together to strengthen our relationship. In President Tubman’s time, he made progress on that. After he died, the progress was not maintained, then the war came. They shattered much of equality they had. We have to go back and bring unity and integration. We must put aside these kinds of divisions and distinctions, because they are not good for the country. This would be my main priority if elected the president of Liberia.

     

    On politicians and  controversies

    I think a politician, who is not seen as being controversial, is not doing what he should do. It means such a politician is complacent. The first thing to note is that, I am involved in politics to make things better. I don’t think I am controversial on the bad side. At least, I am not one of those that brought the civil war. However, there were some politicians, who felt things were so bad that needed to bring about war. It didn’t matter to them how many people were killed, but their aim was destruction and they did that. The crop of leaders we nurtured for so many years were shot and killed in the war. To me, those people that brought the war were not controversial, but radical. I am certainly not that way. I would like to see us solve our problem urgently and peacefully. Liberian people have seen that doing it in violent way has not resulted in success; so, we need to find a way to do it peacefully. And this is the leadership that I want to provide. I want to use my image as someone that believes in reconciliation. I have been called a great reconciler, because I’ve been bringing people together. So, it is not true to say I am being controversial. I am not.

     

    On boycotting of the

    last presidential election

     

    We were cheated in the first round. I felt that if we were cheated in the first round, the second round would not be fair. This is because there was a policy being put forward by the incumbent. And that policy required that they should win. If they cheated us in the first round, then they would do the same in the second round. When we called for the second round to be boycotted, there was hardly anyone at the poll. And this was a clear demonstration that our contention was not wrong; that there was something hanky-panky about the results that they declared in the first round.

    However, we accepted the outcome because we didn’t want to plunge the country back into confusion and fighting. So, we accepted the victory that the Johnson-Sirleaf administration had claimed. We had a peaceful inauguration and United Nations (UN) has been there; they are leaving at the end of this month. Things have been brought to a stage where we can consolidate the peace and build on it. We believe that we can do that. If we (himself and Weah) have the same ticket, we will be able to do it, because we will win power. But, if we don’t have the same ticket, I would find a way, myself, to be involved in strengthening the stability of the country and uniting our people.

     

    My thoughts on Liberian

    electoral system

     

    Well, this is the best that we have. We need to be more vigilant. The way our electoral system is structured, too much power is given to the incumbent. They appoint the people. If I dispute and want to seek redress, it goes to the court…the Supreme Court. Judges in the court now in Liberia are people appointed by the present administration. Of course, President Johnson-Sirleaf will not be a candidate in the coming election, but she would have a favoured candidate. It is not unlikely that they will have their reason for supporting people that come from their party.

    So, this is an area where we need to make change. The last general election in Nigeria was very good. In fact, the former chairman of Nigerian Independent National Electoral Commission (INEC), Prof Attahiru Jega, was in Liberia to help us in our elections. We can always improve on what we have; we will make it more democratic and the people involved in the conduct of the election would be seen to be neutral. That’s what we hope for. But, in our case, we would have overwhelming results and it would be difficult for anyone to cheat. If we are to consolidate opposition group, these 24 young people, who are vying for president should hold talks and field a candidate. Then let everyone be behind him. Doing that, our amalgamation would be so strong; then, we will win the big majority.

     

    Position on

    Africa’s development

     

    Many people are wont to say colonialism is the problem. They would say the white man exploited us. But, the colonialists have long gone; Africans have been in charge of their countries. In Liberia, we would not say that because we were never colonised. We have been independent in running our own affairs for 168 years. But, the development is not to be based on the number of years. It is to be based on how much nation building efforts you have succeeded in bringing that involved everybody in it. And that is what we have not been able to do in most of our countries. We have had problems of corruption. Nigeria, for instance, has huge wealth coming from oil; but, corruption has been so staggering that the lot of the money that should have stayed here to develop the country is stashed elsewhere. We have to stop corruption. But, it is not going to be easy. There was a time African leaders were executing people for corruption; punitive measures were being taken. But, this didn’t solve the problem. We have to solve the problem by bringing our people together; let each person see that what is good for him is also good for other people. And there has to be tolerance and fair play. That is what we need in Africa; it has not happened, but it has to happen. We have a lot of work to do and we must know that we have to do it ourselves.

     

    On harnessing

    Africa’s resources

     

    I think we have more resources than we have people. We don’t have overpopulation. If we are to manage our countries better, poverty, illiteracy and backwardness would be reduced. Our countries are well-endowed. After Nigeria discovered oil, everything went to focusing on oil. But, before that, Nigeria had produced lots of agricultural products, such as groundnut, cocoa, cassava and things like that. We need to do more of that, so that we won’t just depend on oil. Now that the price of oil has gone down, it brings a great hardship for the people and for the government. So, we should diversify and I think this is the way forward.

  • Strategies of museum marketing

    Strategies of museum marketing

    Museum that is rich in both human and material resources without patronage is not an ideal museum. The existence of any museum is to collect, preserve and exhibit the cultural heritage of the people for the purpose of education and enjoyment. If the public lack awareness about the museum, how will patronage take place? This paper treats the strategies through which awareness is made about the museum.

     

    Museum marketing

     

    Museum marketing is different from other marketing. It is not about selling stuff to people that they do not really need, or even about creating demand. It’s about communicating the unique and valuable offers that you have to those who are ready to listen. Essentially, it is about letting your existing and potential audience know what great things you are doing.

    Marketing connect a consumer who is ready to buy a product that is suited to his or her needs. It is really about communication.

     

    Marketing objectives

     

    The main objectives of museum marketing are to increase visitor number, increase public awareness of services and events, increase revenue through temporary exhibitions, sales in craftshops, publication, events and museum kitchen and attract new audiences.

     

    Marketing mix

     

    This is also known as the four Ps, which are the four key elements used to implement marketing strategy: Product, Place, Price and Promotion.

     

    Product

     

    Other marketers different from museum have product, museum just like one of them have its product like wise. Museum products include:

    Museum Exhibition: Objects acquired, conserved and documented, needs to be display systematically to arouse the viewers interest.

    Museum Membership: Museum has association/club e.g. American Museum of Natural History, British Museum, The Metropolitan Museum of Art. In Nigeria, we have Museum Society, Children Saturday Art Club.

    Public programmes: These are museum programmes which include seminars, workshops, lectures to schools, Immigration Officers, Police Officers, Military Officers etc.

    Museum Collections: These are objects on display or in the store that are useful for researchers.

    Shops: This varies from craft shops where visitors can buy art works as souvenir, museum kitchen where traditional dishes and drinks (Palm wine) are sold.

    Infrastructural Facilities: Purposely built museum where all categories of visitors will be put into consideration. An ideal space for galleries, stores and open space, children play ground, rest rooms for visitors and lots.

     

    Place

     

    Location of museum is very important as it must be accessible to visitors, good road, and should be at the centre of the town.

     

    Price

     

    Entrance fee should be moderate and price of their commodities too should be moderate.

     

    Promotion

     

    This aspect of the marketing mix represents the possible tools used to communicate with and attract the target audiences.

     

    Museum consumers

     

    Museum consumers are the beneficiaries of museum products. They are museum audience which could be categorized into four; Children, Youth, Adult and Physically Challenged.

     

    The needs of

    museum consumers

     

    Museum consumers have needs that must be met. The needs are to see an interesting exhibit, i.e. the object on display, to have their children learn about something (children programmes), to carry out research (documented objects), to have a conducive environment for recreation (leisure) to be warmly welcomed (hospitality) to be well secured (security of life and properties). Meeting theses needs should be paramount to the museum.

     

    How can we market museum?

     

    Satisfying the Need of the Society

     

    The main strategy of marketing museum is giving individual member of the public what they want rather than what is good to the museum. For museum to be well patronized, it must ensure that the exhibition on display meet the needs of the society or the targeted audience. An implication of increased market awareness is the adaptation of the product to satisfy the requirements of the user. (Middleton 1985:20-25)

    In planning an ideal exhibition, the first stage of the planning is the feasibility studies which should take place at the very beginning of the exhibition to evaluate possible benefits of implementing an idea or system. It often involves knowledge of both the environment where exhibition is to be mounted, the need of the people and the expected out come to be derived from the exhibition.

    Feasibility methods include; stakeholder interview, visitor survey, staff interview, data and reporting. Having known the need of the targeted audience other process of exhibition can continue. If an exhibition is well packaged, patronage is guaranteed.

     

    • Jolayemi is Chief Museum Education Officer, National Commission for Museums and Monuments, Ilorin, Kwara State

     

  • Itsekiri leaders donate artefacts to NCMM

    The Itsekiri Leaders of Thought (ILoT) has formally handed over some historical artefacts and books relating to Nanna Olomu to the National Commission for Museums and Monuments (NCMM) in Abuja for the conservation and promotion of the country’s heritage.

    The leaders showered praises  on Nanna Olomu, who was the last Governor of the Benin River (Itsekiri Country), described him as a true symbol of African resistance against British imperialism.

    The artefacts, procured from a London Museum and donated by ILoT Chairman, Mr Johnson Ayomike, related to the Famous Nanna Olomu, as the great merchant of the Niger Delta, the last Governor of the Benin River (Itsekiri Country). According to the group, Nanna vehemently resisted British Imperialism and the military expedition which was carried out by the British on Ebrohimi, his hometown in 1894, which is in the present day Delta State.

    Nanna Olomu they say, later surrendered in Lagos, was tried and found guilty in their Kangaroo Court of Enquiry in Calabar and sent on exile to Accra, Ghana in 1890s. He was allowed to return to Nigeria in 1906, ten years later, Nanna died peacefully in Koko on the 3rd of July 1916.

    To commemorate the 100 years of the death of Nanna Olomu, Ayomike in collaboration with ILoT prepared some historical artefacts; Two large framed photographs of; (a) Nanna Palatial Residence; out-house and Stores in Ebrohimi before the expedition of 1894, and (b) four British Warships booming canon-fire on Ebrohimi (air Filled with heavy smoke) about a week before the fall of Ebrohimi.

    Copies of books relating to Nanna Olomu, and other historical books on Warri and ethnography in the Niger Delta Region were also presented.

    Presenting the items to the Director General of NCMM on behalf of Ayomike, in Abuja, the Secretary of ILoT, Bar. Edward Ekpoko described Nanna Olomu as a true symbol of African resistance to British Imperialism imposed on the African continent.

    He reminded the NCMM Boss, the role of Ayomike in the establishment of the Nanna Living History Museum in Koko similar to the Mandela House in South Africa, adding that “he (Ayomike) also donated other nanna artiffacts to the University of Benin in 1988. This is also in further pursuit of Mr Ayomike’s position that knowledge of history brings a feeling that we are part of a fellowship that runs through the ages from long before our birth to long after our death.”

     

    Quoting Awake Magazine “To live without history is to live without a form of memory. Without history you, your family, your tribe or even your nation would seem to be without roots, without a past.”

     

    Responding, NCMM Boss, Mallam Yusuf Usman said the presentation would help the government to ensure proper conservation and promotion of the country’s heritage. He emphasised the need for the private sector partnership in the preservation of the museum, calling for ethical rebirth among Nigerians to appreciate the country’s past.

     

    Usman noted that the artefacts presented would be placed in National Museum to further expose the heroic deeds of Nanna Olomu to the younger generation to promote African culture with aim of improving the country’s economy.

     

    “We hope to receive the similar support from other Nigerians to be able to adequately promote our culture with the aim of improving our economy,” said the DG.

     

  • Governor lauds Life In My City trustees

    Governor lauds Life In My City trustees

    Enugu State Governor Ifeanyi Ugwuanyi has expressed delight at the activities of the Life In My City Festival (LIMCAF), a private initiative that promotes creativity among Nigerian youths. The Governor, who hosted members of the Board of Trustees of the festival at his Lion House office in Enugu, urged the board to keep him informed about the progress of their preparations for this year’s special anniversary edition which will end on October 29.

    The  courtesy call was led by the board Chairman Elder K. U. Kalu, a former Chairman of Union Bank and Managing Director Skoup,  accompanied by Chief Loretta Aniagolu a member of the Governor’s Economic Advisory Team and Principal Partner, FIT Consult, Chairman of the State Council for Arts and Culture, Dr. Obiora Anidi; a Chief Lecturer and Head, Department of Graphic Design IMT and Art Director of the Festival, Mr. Ayo Adewunmi, CEO Artsaels Ltd Mr. Tayo Adenaike, Mr Chuka Orji son and representative of the Founder of Life In My City, Chief Robert Orji and Mr Kevin Ejiofor, a former Director-General FRCN and Executive Director of the Festival.

    The trustees briefed the governor about the aims, objectives and vision of the festival which is not just a youth empowerment project but also a burgeoning national and international art and culture tourism destination and therefore a future source of significant contribution to the GDP of Enugu State and Nigeria.

    In a presentation, Mr. Kevin Ejiofor explained that this year’s edition would be the 10th anniversary of the Festival at which past winners and donors and other specially invited prominent guests were expected.

    He spoke on past winners of the festival’s overall prize who are now significantly advancing their careers in various ways. Such winners he said, included Mr. Olamide Oresegun the Festival’s first overall winner in 2007 as a student at Yaba College of Technology, Lagos and Ngozi Omeje now a Phd student at the University of Nigeria who also later won the Nigerian Breweries National Art Competition.

    Mr. Ejiofor disclosed that LIMCAF was now seeking a working partnership with the Institute of Management and Technology Enugu to become the intellectual home of the festival as it now seeks to deepen and broaden its impact in contemporary art in the Nigerian and international art world.

    “Enugu State young artists have won the overall prize at four of the nine editions of the Festival so far,” he added.

    According to Ejiofor, the festival has hosted some high profile art personalities in its panels of judges including professors of art in premier institutions in Nigeria and Africa, internationally renowned gallery operators, contemporary art scholars and promoters, high profile studio artists such as Jerry Buhari, Chike Aniakor, Kunle Filani, Bisi Silva, Frank Ugiomoh, Ayo Aina, Muhammed Muazu, Tony Okpe, Obiora Anidi, Nsikka Essien and Jacob Jari.

    “There have also been academic papers and other such contributions during some of the earlier editions of the festival by highly learned academics including Pita Ejiofor, Ola Oloidi, Chike Aniakor and Kryzd Ikwuemesi, with external support from Obiora Udechukwu, Mor Faye (Senegal) and Akwele Suma-Glory (Ghana) among others.

    “The Photo Africa contest for young African photo artists under 35 years of age was added to the festival’s portfolio in 2012 and has since attracted entries from not less than 18 African countries with jurors drawn from Nigeria, South Africa, Australia including such renowned photography experts as Tam Fiofori, Timipre Amah, James Iroha, Emeka Egwuibe, Piere Duffour (France), Margie MacClelland (Australia), and John Fleetwood (South Africa),” he said.

    He noted that the most interesting development in recent years is the endowment of prizes by prominent families, individuals and institutions including the Justice Anthony Aniagolu prize, the Pius Okigbo Prize, the Centre for Contemporary Art prize, the Mfon Usoro Prize, and the Thought Pyramid Art Gallery Prize among others.

  • Faleke leads dignitaries to Ogidi Day Festival

    Faleke leads dignitaries to Ogidi Day Festival

    Kogi State Governorship contender and Chairman, House of Representatives Committee on Customs and Excise Mr James Abiodun Faleke will lead dignitaries to this year’s Ogidi Day Festival in Ogidi-Ijumu.

    The festival will hold at the Community Hall Grounds, Agegbe, Ogidi in Ijumu Local Government Area of Kogi State on June 18, at 10 am.

    Ahead of the festival, Faleke, who is billed to be the Chairman of the day, has embarked on the palliative repair of the 16 kilometre Kabba-Ogidi-Ayere Road.

    Also expected at the event are the former Deputy Chief of Staff in the Obasanjo Presidency, Prince Olusola Akanmode, Father of the Day; Otunba Gani Adams of the O’odua Peoples Congress; Chief Executive Officer, CIG Motors (Lagos), Ms Diana Chen; Managing Director, Thisday Newspapers (Lagos), Mr Eniola Bello, and Chairman, House of Representatives Committee on the Capital Market, Tajudeen Ayo Yusuf.

    The occasion, which marks the official presentation of the new yam, is also used by the community to raise funds for various development projects in the ancient community.

    The National Publicity Secretary of the Ogidi Development Union, organisers of the programme, Otunba Shuaib Ipinmisho, in a statement in Lokoja, said cultural troupes from Lagos, Edo, Ekiti and Osun States will join their local counterparts to thrill the audience at what he termed the nation’s biggest culture event in June.

    Prominent indigenes of the community and organisations deemed to have contributed to its development in the course of the year will be honoured with various awards, while the Ologidi of Ogidi, Oba Rabiu Oladimeji Sule, will also present honourary chieftaincy title to various dignitaries on the occasion.

    The yearly Ogidi Day Medical Outreach organised by the ODU and Ripples Foundation, a United Kingdom (UK) based charity, will be held to conduct tests and give free drugs to the people of the community.

    This year’s event will also feature a Youth Connect Night where the popular hip-hop artiste, 9nice, will entertain guests at an all night show and a mountain climbing expedition to the famous Oroke Oda, which offered refuge to the people of the community during the Nupe raids of the late 19th Century.

     

  • Strategies of museum marketing

    Strategies of museum marketing

    Museum that is rich in both human and material resources without patronage is not an ideal museum. The existence of any museum is to collect, preserve and exhibit the cultural heritage of the people for the purpose of education and enjoyment. If the public lack awareness about the museum, how will patronage take place? This paper treats the strategies through which awareness is made about the museum.

     

    Museum marketing

     

    Museum marketing is different from other marketing. It is not about selling stuff to people that they do not really need, or even about creating demand. It’s about communicating the unique and valuable offers that you have to those who are ready to listen. Essentially, it is about letting your existing and potential audience know what great things you are doing.

    Marketing connect a consumer who is ready to buy a product that is suited to his or her needs. It is really about communication.

     

    Marketing objectives

     

    The main objectives of museum marketing are to increase visitor number, increase public awareness of services and events, increase revenue through temporary exhibitions, sales in craftshops, publication, events and museum kitchen and attract new audiences.

     

    Marketing mix

     

    This is also known as the four Ps, which are the four key elements used to implement marketing strategy: Product, Place, Price and Promotion.

     

    Product

     

    Other marketers different from museum have product, museum just like one of them have its product like wise. Museum products include:

    Museum Exhibition: Objects acquired, conserved and documented, needs to be display systematically to arouse the viewers interest.

    Museum Membership: Museum has association/club e.g. American Museum of Natural History, British Museum, The Metropolitan Museum of Art. In Nigeria, we have Museum Society, Children Saturday Art Club.

    Public programmes: These are museum programmes which include seminars, workshops, lectures to schools, Immigration Officers, Police Officers, Military Officers etc.

    Museum Collections: These are objects on display or in the store that are useful for researchers.

    Shops: This varies from craft shops where visitors can buy art works as souvenir, museum kitchen where traditional dishes and drinks (Palm wine) are sold.

    Infrastructural Facilities: Purposely built museum where all categories of visitors will be put into consideration. An ideal space for galleries, stores and open space, children play ground, rest rooms for visitors and lots.

     

    Place

     

    Location of museum is very important as it must be accessible to visitors, good road, and should be at the centre of the town.

     

    Price

     

    Entrance fee should be moderate and price of their commodities too should be moderate.

     

    Promotion

     

    This aspect of the marketing mix represents the possible tools used to communicate with and attract the target audiences.

     

    Museum consumers

     

    Museum consumers are the beneficiaries of museum products. They are museum audience which could be categorized into four; Children, Youth, Adult and Physically Challenged.

     

    The needs of

    museum consumers

     

    Museum consumers have needs that must be met. The needs are to see an interesting exhibit, i.e. the object on display, to have their children learn about something (children programmes), to carry out research (documented objects), to have a conducive environment for recreation (leisure) to be warmly welcomed (hospitality) to be well secured (security of life and properties). Meeting theses needs should be paramount to the museum.

     

    How can we market museum?

     

    Satisfying the Need of the Society

    The main strategy of marketing museum is giving individual member of the public what they want rather than what is good to the museum. For museum to be well patronized, it must ensure that the exhibition on display meet the needs of the society or the targeted audience. An implication of increased market awareness is the adaptation of the product to satisfy the requirements of the user. (Middleton 1985:20-25)

    In planning an ideal exhibition, the first stage of the planning is the feasibility studies which should take place at the very beginning of the exhibition to evaluate possible benefits of implementing an idea or system. It often involves knowledge of both the environment where exhibition is to be mounted, the need of the people and the expected out come to be derived from the exhibition.

    Feasibility methods include; stakeholder interview, visitor survey, staff interview, data and reporting. Having known the need of the targeted audience other process of exhibition can continue. If an exhibition is well packaged, patronage is guaranteed.

     

    Documentation System:

     

    Apart from services to ordinary visitors, there are increasing demands for scholarly and specialist services provided by the museum. Hence museums should of necessity continue to examine the way in which they handle enquires and quality of their “documentation system, in short, all aspects of their work which provide access to their collections. An implication of increased market awakeness is the adaptation of the product to satisfy the requirements of the user”. (Middleton 1985:20-25)

     

    Proper Guiding

     

    Museum visitors have less or no knowledge about museum collections: such visitors acquire rapidly the knowledge of the collections from the nature of displays and the quality of information provided. Following from the above therefore most visitors to the museums need to be guided through the exhibit and rooms, which route to follow when there are several floors or more than one building, which best for children and so on. “Efforts should be made by museums to have well-trained and reliable guides because “successful guiding must be a highly relevant input to a rewarding visit”.

     

    Conclusion

     

    Marketing museum helps in meeting the goals and objectives of National Commission for museums and monuments. It helps attract visitors, and by identifying and meeting their needs, ensuring they have a satisfying experience. For patronage to take place in the museum, the museum product must be well packaged such as its’ exhibitions, museum membership, public programmes, museum collections, museum shops, building and ideal space for gallery, store and open space.

    The major challenge to this important function is inadequate funding. There are great numbers of programmes to be carried out by the museum to promote its existence but funding has been a barrier. In addition to the above mentioned, lack of professionals in the field of museum marketing is another barrier.

    I recommend that special allocation should be made for museum activates, also seminars and workshops should be organized frequently for museum professionals.

    Moreover, there should be a marketing department and press office in the Commission. A new directorate should be formed to handle the public affairs, who should act as a public voice for the Commission, communicating with many different audiences, including fourists, diverse, communities, journalists and press, sponsors. All for the aim of promoting museum.

     

    • Mrs Jolayemi is Chief Museum Education Officer, National Commission for Museums and Monuments, Ilorin, Kwara State