Category: Arts & Life

  • Africa’s recycling festival showcases art, culture

    Africa’s recycling festival showcases art, culture

    NMO Management and PR is billed to hold  the inaugural Artistic Pulse Festival (#APF), Africa’s first sustainable recycling festival, running from 3 to 7 December 2025 at the Remembrance Arcade, Tafawa Balewa Square (TBS).

    The five-day event is themed ‘Footprints of Interconnectivity, Growth and Expansion.’

    Speaking about the festival, Dr Ngozi Omambala, Group MD/CEO of NMO Management Ltd and Vice Chair of NACCIMA Creative Economy Trade Group Nigeria, said, festival would showcase, integrate the main pillars of the creative industries: music, fashion, film (Nollywood), food, art, and technology at Remembrance Arcade TBS.”

    The Artistic Pulse Festival is a cultural showcase that integrates the pillars of Africa’s creative industries, music, fashion, film (Nollywood), food, art, and technology, while championing sustainability and recycling.

    The festival is poised to showcase the best of Nigeria’s cultural heritage and creative vitality while pioneering eco-conscious practices that underscore the importance of sustainability in Africa’s evolving creative industries.

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    Designed to be both immersive and impactful, the event will feature symposiums, debates, a children’s corner, an art gallery, a play zone, creative workshops, and the Artistic Pulse Festival Trade Fair, where ‘Creativity meets Commerce’.

    Central to the festival is the Pan‑African 11th Annual Music Fashion Runway (#MFR), recognised as Nigeria’s most influential fashion brand showcase. Scheduled for Saturday, December 6, at the Naval Dockyard, the runway will blend contemporary Pan‑African designers, international models, and live music performances.

    Adding star power to the festival, organisers have confirmed that global superstar and American Idol winner Jordin Sparks will headline the event as the international performing artist, performing live during the celebrations.

    The evening will also feature the Game Changer Africa Acknowledgement (#GCAA) awards, honouring industry trailblazers, and the Golden Break Through (GBT) Auditions, a youth empowerment initiative searching for the next top models for 2025.

  • In National Interest – book that says it all

    In National Interest – book that says it all

    The public presentation and launch of the book took place at the Muson Centre, Onikan, Lagos, recently.  Hosted by The Vanguard Newspapers, the book titled In the National Interest – The Road to Nigeria’s Political, Economic and Social Transformation, written by Olu Fasan, a columnist with The Vanguard, dwelt so much on the problem areas of Nigeria.  It also seeks solutions to the  problems.  Edozie Udeze who attended the event writes on the burning issues raised by prominent Nigerians that spoke on the book, on national issues and the ways forward.

    The programme attracted high caliber personalities who came to identify with the author Dr. Olu Fasan and the Vanguard family.  The title of the book is: In the National Interest – The Road to Nigeria’s Political, Economic and Social Transformation.  Fasan is one of the columnists with the Vanguard Newspapers.  His column on Thursdays titled Viewpoint dwells essentially on myriad of problems militating against the society.  As a lawyer, scholar and mass communication expert, who is based in England, his worldview on many  issues on global affairs, has helped him to dwell deeper on the problems of the world, mostly Nigeria and Africa.

    The book presentation saw the likes of Dr. Olusegun Aganga, former Minister of Finance, former Minister of Industry and Trade Investment, Prince Julius Adeluyi, former Minister of Health, Chief Nike Akanke, former Minister of Industry, in attendance.  Other notable Nigerian intellectuals who graced the occasion were Professor Anya O. Anya, former Chairman, Nigerian Economic Summit Group, Frank Aigbogun, publisher, Business Day Newspapers and the chief host Sam Amuka, publisher of the Vanguard Newspapers, Lagos.  Dr. Rueben Abati was the MC.  The book is totally on the issues that bedevil the nation-state and what has to be done to make it move forward, make it work in the national interest.

    Fasan confessed that he wrote the book to address some of these urgent troubles and problems in order to help the nation make progress.  He said: “Nigeria goes by the sobriquet, Giant of Africa, principally because of its size.  But the best metaphorical description of the country is a sleeping giant.  And being asleep, Nigeria is not fulfilling its potential.  The challenges are daunting and if things remain as they are, the omens are not good.  Cobbled together by Britain in 1914, Nigeria remains today, over 110 years later a deeply fractured society, lacking internal cohesion and a shared purpose.

    “The core ethnic identities compete with, and often trump, the national identity.  On the economic front, Nigeria is one of the world’s most volatile and fragile economies. Socially, Nigeria is ravaged by endemic corruption, widespread unemployment, extreme poverty and inequality and debilitating insecurity.  Put simply, Nigeria lacks the political wherewithal and institutional capacity to engender stability and prosperity.  The foregoing therefore is the context in which I wrote the book…..” (Vanguard, Thursday November 20, 2025).

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    Based on this, the book situates that Nigeria cannot move forward until and unless its leaders and citizens alike begin to act in the national interest.  In his keynote address, Dr Aganga regaled the people with the problems of Nigeria and why the nation has not made steady and meaningful progress since nationhood.  He aligned with the issues raised by the author that the basic issues troubling Nigeria come mainly because the problem of leadership has not been sorted out properly in the society.  “Three basic components of Nigeria’s problems are on – tribalism, religion and money”, he said. “As long as our political lives are tied to these three, progress will remain an illusion.  A society where leaders do not go to serve but to loot, to milk from the national coffers, where party chairmen are bigger than the parties and so on will not make concerted progress”.

    A place where religion rules the waves; where your tribe, the ethnic group you come from is more important than the national interest, cannot be said to be on the road to civilization.  Aganga has been minister twice in two different core ministries where basic economic decisions were important.  His honest assessment of the troubling situation of the nation was also troubling.  The Agip Hall of Muson Centre, venue of the event was packed full.  Both the older and younger generation of the people in the hall were amazed to hear these issues rehashed and re-presented to them.  But the core issues were made known nonetheless.  As he did so, he enlightened more people about the true state of the nation-state.  Aganga did not spare any aspect of the society and what leaders do to subjugate the citizens.

    “Elsewhere, in the world people go into government as public servants.  In Nigeria, it is the opposite”, he bemoaned.  Aganga, author of many books and someone who has formulated economic blueprints for many society, across the globe went on.  “This society is founded on primordial triangle.  Nigeria is indeed hybrid, nothing is working that will take us to the next level of development and growth.  It is not that Nigeria is bereft of good leaders.  No.  In all facets of life, Nigerians are there to offer good and sound leadership.  Anywhere you see or encounter Nigerians in the world, they are doing well.  The problem is the type of democracy we practice in this clime.  Once a good leader gets in there, the issues that rule others also rule him.  These issues are money, tribe and religion.  A place where you use money to obtain favour, to obtain form to contest and to do other things in politics breeds corruption, greed and avarice”, he said.

    He went further: ‘We have policies, sound policies but they cannot be truly and honestly implemented.  We have laws that only the less privileged can obey or you go to jail.  Laws are based on who you are or such.  No society grows where the obedience or compliance to the law is selective, a place where you cannot call political office holders to order.  Even in the US and other developed climes, political office holders are answerable to the people.  In England, for instance, when you are given a national honours award and you mess up or misbehave, government can withdraw it from you.  But has it ever happened here?  We have to be seen to serve the people so that the society will grow, the economy will be sound and buoyant for employment to be available for the youths”.

    The country has to be restructured to accommodate fairness in all facets.  There has to be equity based on merit, based on your capability, irrespective of who you are or where you come from.  We have trained many people to work in this regard.  Today Rueben Abati is one of them.  Unfortunately, the potential of Nigeria is locked up somewhere.  It is nowhere near progress. The Asian tigers did their own by looking inwards.  Nigeria has to device its own mode of government.  Presidential system of government is too unwieldy, too expensive and extravagant for Nigeria.  It is time to go back to the parliamentary or device our own native or home-grown system to suit and guide us.  Yes, in all, leadership is the main issue here.  We need sincere public office holders with genuine national interest and that is what this book, in all intents and purposes, entails”.

    Professor Anya who was the chairman of the occasion berated INEC for its shoddy way of conducting elections in Nigeria over the years. “May be we are confused or that democracy is not supposed to work well here”, he said with all seriousness.  “Democracy here in Nigeria is not the same as it is in other nations and societies.  INEC told us they registered 93 million voters in the last elections.  In the end no single candidate got the constitutionally required votes to be declared winner.  INEC should have done a re-run or call for an inclusive government. Yet it is not that Nigeria lacks competent and sound leaders.  Then we ask: is our democracy different?”.  He went on: “About 160 million Naira was budgeted for each official car for each of our federal legislators.  No single one of them raised an objection that this amount was too high.  This is in a society where poverty is ravaging the people.  That shows you that none of them is there for the national interest, for the overall good of the people”.  Democracy is meant for all, for all the people in all situations.

    In his comments, Amuka said: “It is an honour and pleasure to have you all here today.  But I know the author of the book.  He is a columnist in the Vanguard, very deep and incisive.  I do not miss his columns every Thursday. And here we are today to see, read and know what he has written to help Nigeria advance further as a nation.  So, get a copy of the Vanguard and red to see the quality of his writings to help grow the nation.  He lives in London but he knows more about this society than many of us who live here.  His grammar is impeccable.  His views carry weight.  His insight on issues call for a rethink.  You learn a lot when you read him.  This book, no doubt, will help to change this society…  The killings in Nigeria are too many.  Fear everywhere.  But what can we do to stop all that?” he asked.

    Abati, the MC was good at his job.  He recalled how he got to know Aganga and how he has trained them to make a change in the society.  The event was well attended as people bought copies of the book to be able to have closer glimpse into the many problem areas of Nigeria and what to do to correct the anomalies.

  • Story of slave abolitionist Olaudah Equiano now children’s book

    Story of slave abolitionist Olaudah Equiano now children’s book

    It began as a presentation during Black History Month in London to celebrate the annual UK event in October and has now evolved, four years later, into the publication of a children’s book about one of Britain’s most inspiring Black heroes, Olaudah Equiano.

    “The Awesome Equiano” tells the true story of an 18th-century African boy, Olaudah Equiano, who was kidnapped into slavery from the Igbo village of Essaka, Southern Nigeria. This beautifully illustrated book, drawn from Equiano’s autobiography written by Hugh Closs and brought to life by award-winning British Nigerian artist and illustrator Tayo Fatunla, is aimed primarily at 8 to 12-year-olds but holds appeal for readers of all ages.

    Despite the cruelties and hardships he faced, Equiano rose to become an accomplished seaman, an adventurer, and a leading London citizen who campaigned tirelessly for freedom. His extraordinary travels took him to America, Europe, the West Indies, and even the Arctic in search of a route to India. When his memoirs were first published, they were sponsored by the then Prince of Wales.

    This beautifully illustrated book, drawn from Equiano’s autobiography written by Hugh Closs and brought to life by award-winning British Nigerian artist and illustrator Tayo Fatunla, is aimed primarily at 8 to 12-year-olds but holds appeal for readers of all ages.

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    Hugh Closs, author of the autobiography adaptation, is an experienced journalist who contributed to local London newspapers prior to joining the BBC, where he promoted television and radio services internationally. Closs also has a background in social research, having conducted nationwide surveys on topics such as health, crime, and income. Currently, he serves as a volunteer at Peckham Library in Southeast London.

    The book’s illustrations are provided by TAYO Fatunla, an esteemed British Nigerian author, comic artist, and illustrator, whose portfolio includes collaborations with the BBC, the British Museum, The Guardian UK, and Action Against Hunger several international clients. Fatunla is also the creator of  “OUR ROOTS,” an illustrated feature that documents Black history.

    The Awesome Equiano – A True Story is published by Colne House Publishing in the UK; inquiries may be directed to: equiano@colnehouse.net

  • National Museum, L’Extinction artists mark world conjoined twins day

    National Museum, L’Extinction artists mark world conjoined twins day

    The National Museum, Lagos, and artists from L’Extinction Art have marked World Conjoined Twins Day with an exhibition featuring conjoined plantains, fused carrots, and joined thorn carvings, unveiled as part of a global call for greater support for children with disabilities.

    Titled Conjoined Rarities, the exhibition was created by twin artists and founders of No to Extinction Art and L’Extinction Art, Kehinde and Taiwo Olapeju, known as the Olapeju Twins.

    The centrepiece features the twin sisters merging their heads in a conceptual installation that symbolises the physical and emotional realities of conjoined twins.

    Kehinde, who declared the exhibition open and serves as the Ondo State Goodwill Ambassador for Environment, said the United Nations General Assembly officially set aside 24 November each year as World Conjoined Twins Day, following a Saudi led initiative to promote global action for children with disabilities.

    She explained that conjoined twins “are rare twins who are born with their bodies physically connected,” noting that the level of fusion can range from minor tissue links to complex connections involving shared organs.

    She said the 2025 commemoration marks only the second observance of World Conjoined Twins Day and that Conjoined Rarities aims to create a platform for medical treatment for twins and children with disabilities.

    “We created the art installation of conjoined plantains, fused carrots, and joined thorn carvings to illustrate conjoined twins and to identify physically with twins born with disabilities, in order to create increased healthcare awareness for them.

    “We are exploring the theme of World Conjoined Twins Day artistically by exhibiting courage and compassion while calling for stronger global support for children with disabilities as we stage this exhibition across the globe,” she said.

    The curator, Alabi Abiodun, praised the National Museum, Lagos, for hosting the exhibition despite ongoing renovation work.

    She said the exhibition would be displayed in galleries across Nigeria and internationally, allowing collectors to acquire the conjoined plantains, fused carrots, and joined thorn carvings.

    She stressed that the twins’ merged head installation is not for sale.

    “The original conceptual artwork, which comprises the merged twin sisters, is priceless, but art collectors will be able to collect the exclusive print versions as well as the conjoined plantains, carrots, and thorn carvings for humanity,” she said.

  • Culture at a crossroads: Confronting harm hidden behind tradition

    Culture at a crossroads: Confronting harm hidden behind tradition

    • By Ahmed Salami

    Nigeria stands at a complex intersection of heritage, identity, and moral conscience. Across the country particularly in parts of the South-West certain customs that once served to bind communities now coexist uneasily with the demands of modern ethics and human rights. From Female Genital Mutilation (FGM) to degrading widowhood rituals, and from rigid initiation rites to harmful corpse-related practices, a quiet but urgent cultural reckoning is underway.

    When culture becomes a cage

    Traditions are meant to provide structure, belonging, and ethical guidance. For centuries, African customs from initiation rites to communal justice systems shaped responsible citizenship and maintained social cohesion. These practices were philosophies in motion, grounded in moral teachings about duty, responsibility, and community.

    But some customs have strayed far from this moral foundation. They now operate less as rites of unity and more as mechanisms of control especially over women.

    Consider the deeply ingrained widowhood rituals still practiced across parts of Nigeria. Behind the walls of family compounds, many widows experience humiliation that modern society should no longer tolerate. Some are forced to shave their heads, drink water used to bathe their husbands’ corpses, or remain isolated for weeks all under the guise of “purification.” These rites are not harmless antiques; they are forms of gender-based violence, and their persistence in 2025 is not simply cultural nostalgia it is a national failing.

    Similarly, FGM despite legal prohibition, advocacy campaigns, and medical evidence of harm continues quietly in rural, semi-urban, and even aristocratic households. In elite South-West communities, the practice is seen as a marker of lineage, moral discipline, and family prestige. Girls subjected to FGM are often treated not as individuals with rights, but as custodians of social and ancestral honour. Rejecting the ritual risks family disapproval, spiritual condemnation, and public shame.

    Culture, in these contexts, becomes a cage gilded with heritage, morality, and tradition, yet sustained by silence and coercion.

    The Myth of necessity and the burden on women

    Supporters of harmful widowhood rituals and FGM often defend them as cultural imperatives, claiming they preserve identity, protect lineage, or prevent moral decay. But these justifications disproportionately target women, controlling their sexuality, policing their behaviour, and denying bodily autonomy.

    If culture must be preserved, it should never come at the cost of human dignity. Rites that degrade, endanger, or traumatise women weaken, rather than strengthen, communities. They transmit fear instead of values, trauma instead of morality, and silence instead of solidarity.

    To insist that such practices are untouchable because they are “traditional” is to confuse heritage with harm. Culture is not static. African societies have historically adapted customs in response to evolving realities. Reforming traditions today is not betrayal it is continuity.

    Silence as an enabler of abuse

    Harmful practices persist not only because of belief, but because of silence. Many widows never report the abuse they endure. Many girls undergo FGM in secrecy, subdued by fear of ostracism or spiritual threat. Families reinforce this silence by treating such matters as “household issues,” insulated from public scrutiny.

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    This silence extends to institutions meant to protect the vulnerable. Law enforcement officers often hesitate to intervene, citing cultural sensitivity or fear of backlash from traditional leaders. Meanwhile, Nigeria’s Violence Against Persons Prohibition (VAPP) Act and constitutional protections remain under-enforced.

    Laws are meaningless when moral courage is absent and enforcement is selective. Nigeria cannot continue to boast of constitutional rights while entire communities operate parallel systems founded on fear, coercion, and patriarchal control.

    Decolonising tradition: Reform without erasure

    Reforming harmful customs does not mean rejecting African identity. It means reclaiming heritage from distortions of both colonial oppression and internal patriarchy. Decolonisation requires introspection. It calls for communities to preserve what uplifts and discard what destroys. Rituals can retain symbolic meaning while shedding violence.

    Some communities are already leading the way:

    Initiation rites now emphasise leadership, life skills, and cultural education rather than physical harm.

    Widowhood support programs focus on social and economic assistance rather than humiliation.

    Traditional courts increasingly integrate fairness and individual rights, especially for women and vulnerable members of society.

    These examples show that cultural pride and human rights are not incompatible. Harm is the enemy, not heritage.

    FGM and Widowhood: A Test of National Morality

    The persistence of FGM and degrading widowhood rituals represents a deeper crisis: the conflict between our moral aspirations and our cultural allegiances. Nigeria cannot aspire to gender equality while tolerating customs that violate human dignity.

    A nation’s moral character is not measured by the text of its constitution, but by what it allows within homes, compounds, and communities. Widowhood should be a period of mourning not torment. Womanhood should be a journey of dignity not mutilation. Tradition should bind communities not break bodies.

    The path forward

    Ending harmful cultural practices requires coordinated, courageous action:

    Government enforcement: Laws such as the VAPP Act must be applied rigorously, especially in rural areas.

    Engaged traditional leadership: Leaders must become agents of reform rather than guardians of harm.

    Religious accountability: Religious institutions must refuse to sanction cruelty in the name of culture.

    Civil society awareness campaigns: Grassroots education should empower widows, girls, and communities to reject harmful practices.

    Alternative rites: Communities should develop non-harmful ceremonies that preserve symbolic meaning without violating rights.

    Family and community courage: Households must choose dignity over fear, empathy over intimidation.

    Nigeria has the legislative framework. What remains is political will and moral courage.

    Conclusion: Culture for a new era

    Nigeria faces a defining moment. The question is not whether tradition should survive, but what kind of tradition deserves to. Customs that unite, teach, and strengthen must be preserved. Practices that humiliate, scar, or silence must be reformed or abandoned.

    True cultural pride is not the stubborn preservation of everything old; it is the courageous refinement of what is inherited.

    The female body is not a battleground for culture. Widowhood is not a stage for humiliation. And tradition must never serve as an excuse for cruelty.

    Nigeria must choose a future where culture and dignity walk hand in hand where heritage is celebrated without sacrificing humanity. Only then can the nation honour its past while protecting those who will carry it into the future.

    Salami, a Journalist and public Analyst, writes from Ibadan, Oyo State via amedolas1@gmail.com

  • Taking picture with armed robber, by Rotimi Sulyman

    Taking picture with armed robber, by Rotimi Sulyman

    Once upon a time in the early 1990s, when Legend Extra Stout entered the Nigerian stout market, its promoters set up exhibition stands at a trade fair in Ilorin, Kwara State, offering free drinks to visitors.

    I was in my early twenties then, an undergraduate at the University of Ilorin, and my late father was publishing a newspaper for the trade fair. A man of many business ideas, Daddy had earlier come to Lagos—before a Shariah Court in Ilorin granted him my custody—to visit my younger brother and me while we lived with our maternal grandmother in Ijora.

    Observing the large Kwara population in the area and convinced that pap (eko) was a staple for many of them, he believed selling eko there would be profitable.

    He never found success in business, but one failed venture that benefited my elder sibling and me was his cinema house in the Sango area of Ilorin, where we sold tickets and quietly kept portions of the sales to survive.

    Back to the trade fair: I was there on Daddy’s instruction to distribute his newspapers. I cannot recall how devoted I was to the job, but I vividly remember getting tipsy on several bottles of promo Legend, wobbling home, joking endlessly, and giving myself the nickname “Legendary Rotimi.”

    Just a few days ago, I found myself choosing between visiting two monuments in Nottingham, UK—the statue of the famed outlaw Robin Hood and the home of acclaimed writer D. H. Lawrence. I eventually chose the former.

    Accompanied by my son—who told me he avoids a place called Prospect Centre in Hull after learning it once held slaves during the slave trade era—we visited the Robin Hood monument. When we arrived, other tourists were already taking pictures with the iconic statue, and I soon joined them.

    According to popular history, Robin Hood was a heroic outlaw who robbed the rich to support the poor. His story has been retold in countless films and books, often portraying him as a symbol of wealth redistribution and resistance to inequality. The admiration he enjoys is astonishing.

    To me, however, he was simply a criminal—one who strikingly resembles Nigeria’s own Lawrence Anini, famously known as “The Law.”

    Media reports show that Anini, executed in 1987, carried out a series of bank robberies across the old Bendel State (now Edo and Delta States). His habit of throwing stolen money into the streets for the poor to pick up while fleeing mirrored the so-called generosity attributed to Robin Hood.

    Yet, despite their similar operations, Anini occupies an unshakeable place in Nigeria’s hall of shame, while Robin Hood enjoys a revered status in the UK. What a world of conflict!

    Rotimi Sulyman is a media entrepreneur and travel writer

  • Upskilling creatives key to economic growth, ABC conference 3.0 insists

    Upskilling creatives key to economic growth, ABC conference 3.0 insists

    Gazmadu Education has declared that deliberate upskilling of African creatives is critical to unlocking the continent’s economic growth, a position it reinforced at the Art, Business and Creative (ABC) Conference 3.0 in Lagos.

    The four-day event, themed “Beyond Borders – Connecting African Creativity to the Global Stage”, gathered more than 3,000 participants from across Africa and the diaspora, onsite and virtually.

    The conference, held in partnership with Fujifilm, featured welcome cocktails, a main conference day, and two days of masterclasses aimed at advancing professionalism among creatives.

    Special Assistant to the President on Art, Culture, Tourism, and Creative Economy, Ayo Adeagbo, said the Federal Government was committed to creating an enabling environment for the creative sector, noting that funding remained the industry’s most pressing need.

    According to him, the recently approved Creative Government Fund, the ongoing IDICE Fund, and partnerships with private sector financiers were part of efforts to provide access to grants and loans for young creatives.

    “We want to collaborate with them, we want to facilitate for them,” Adeagbo said. “The government is not leaving the industry to the private sector alone. We want creatives to know they have a voice and people in government they can walk up to when they face challenges.”

    Convener of the conference and CEO of Gazmadu Ltd, Yagazi Eguare, said the gathering was created to close the knowledge gap in the industry and equip creatives to build sustainable businesses.

    “This conference challenges creatives to see their work beyond passion. Creativity is evolving and so must we,” she said. “The future is collaboration. AI is not a threat; it is a tool. Our goal is to help African creatives strengthen their mindset, scale, innovate, and position themselves as global solutions.”

    Eguare explained that the ABC Conference targets young, mid-level, and older creatives, offering a platform for intergenerational learning and cross-industry collaboration.

    She noted that the long-term impact would be “endless,” as participants are expected to use knowledge gained to create work that could influence society for years to come.

    Photographers and visual artists who spoke at the conference highlighted how access, mentorship, and funding remain central to strengthening the creative ecosystem.

    Henri Ojimadu of Big Age Studios described the gathering as “a kingdom project,” noting that photography is still seen as an expensive career to start. He urged the government to invest more in grants and support systems for young creatives.

    “Hard work is good, but you also need guidance,” he said. “One of the surest ways to grow is to have mentors who have gone ahead.”

    For photographer and creative entrepreneur Emmanuel Oyeleke, the conference underscores the shift from seeing photography as a last resort to recognising it as a viable profession that can be built into structured enterprises.

    “We want younger creatives to take their craft seriously and see it as something they can scale and pass on,” he said.

    Fujifilm’s Marketing Manager for Middle East and Africa, Richard Lackey, said the brand’s partnership with Gazmadu Education was a long-term investment in community building. “We want to help energise and inspire creatives to take their art and businesses to new levels,” he said.

    Keynote speaker and documentary photographer Tolani Alli spoke on how storytelling transcends borders, drawing from her journey from Ibadan to documenting world leaders. She emphasised consistency, authenticity, and the importance of government recognition in elevating the craft.

    According to her, Nigeria’s creative sector has benefitted from government support in recent years, citing national awards given to photographers, empowerment programmes, and the growth of festivals such as Ojude Oba, whose global visibility was boosted by innovative storytelling.

    As the conference closed, participants expressed optimism that the knowledge shared, coupled with emerging government support, private sector interest, and rising youth participation, could reposition African creativity for stronger global impact.

    Gazmadu Education said it would continue to build platforms that help creatives improve their skills, grow their businesses, and tell stories capable of shaping Nigeria and the continent.

  • Detty December: Lagos set for culture week

    Detty December: Lagos set for culture week

    Lagos, a major tourist destination in Nigeria, known for its vibrant culture, lively nightlife, and diverse attractions, is set for Lagos Culture Week. 

    The event is to celebrate rhythms, flavours, fashion, art, and limitless creative spirit of residents of the city.

    Lagos Culture Week, a two-day event scheduled for Sunday, November 30 and Monday, December 1 at Victoria Island is organised by the Ministry of Tourism, Arts and Culture in partnership with Lagos Cultural Mission. 

    ‘Tour and Flavour of Lagos’ will be held on Sunday at Nahous Federal Palace Hotel V/Island, by 9am, while ‘See Lagos, See Culture’ will take place on Monday at NAHOUS in Federal Palace Hotel, by 6pm. 

    Speaking about the Lagos Culture Week, the Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Culture and Arts, Mr Idris Aregbe, said the event is a vibrant celebration of Lagosians’ roots, rhythms, flavours, fashion, art, and limitless creative spirit.

    He said: “Detty December just got louder, prouder, and more cultural! Lagos is stepping out in full colour as we unveil LAGOS CULTURE WEEK—a vibrant celebration of our roots, rhythms, flavours, fashion, art, and limitless creative spirit.

    “This is where tradition meets the now, and where Lagos shows the world that culture isn’t just preserved—it is lived, remixed, and celebrated with pride.

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    “Lagos is no longer about music and films alone. The city is also known for culture, arts, food, fashion and many other things. 

    “We want to use Lagos Culture Week to re-echo that as people are preparing for December, they should also plan for some of our best action, music, movies, culture and arts for Detty December.  

    “We want people to come and experience the energy, feel the heritage and taste the soul of the city. This December, Lagos isn’t just vibing—Lagos Means Business.”

  • RED|For Africa secures two major wins at the 2025 Nigerian Marketing Awards

    RED|For Africa secures two major wins at the 2025 Nigerian Marketing Awards

    RED|For Africa has reaffirmed its position as one of the continent’s most influential communications and storytelling agencies, securing two major wins at the 2025 Nigerian Marketing Awards NMA), held on Saturday, 15th November, at the Jewel Aeida Events Centre, Lagos.

    Red Media Africa, the public relations arm of RED|For Africa, received the award for Best Sustainability Marketing for its work with Segilola Resources Operating Limited (SROL).

    The recognition underscores the agency’s leadership in delivering purpose-driven, socially responsible campaigns that influence public perception and advance sustainable development.

    The agency also emerged as Second Runner-up for PR Agency of the Year, further demonstrating the organisation’s steady performance and commitment to elevating industry standards.

    Subsidiary company CREO was also named PR Agency of the Year 2025, highlighting its creative excellence, strategic innovation, and consistent impact across the marketing and communications landscape.

    Established to celebrate outstanding achievement in marketing and communications, the Nigerian Marketing Awards remains one of the sector’s most respected platforms. It honours organisations and practitioners who demonstrate exceptional creativity, strategic insight, measurable results, and professional excellence.

    This year’s recognition comes at a pivotal moment for RED|For Africa, as the organisation marks 20 years of shaping narratives, driving social impact, and building some of the continent’s most influential brands.

    Since its inception, RED|For Africa has evolved from a youth-focused media brand into a full-service communications powerhouse transforming culture, governance, corporate strategy, and sustainability across Africa.

    Speaking on these recognitions, Ayodeji Razaq, Group CEO, RED|For Africa, expressed gratitude to the NMA and reaffirmed RED|For Africa’s commitment to excellence.

    “These awards are an affirmation of the work we have done for two decades; work rooted in passion, innovation, and the belief that African stories deserve to be told with clarity and creativity. As RED|For Africa marks 20 years, we remain committed to pushing boundaries and shaping narratives that move industries and inspire transformation.”

    With these latest achievements, the agency has become instrumental in shaping the future of marketing and storytelling in Nigeria and across the continent.

  • CREO wins PR Agency of the Year at 2025 Nigerian Marketing Awards

    CREO wins PR Agency of the Year at 2025 Nigerian Marketing Awards

    CREO, a subsidiary of RED|For Africa, has been named PR Agency of the Year at the 2025 Nigerian Marketing Awards, held on Saturday, the 15th of November at the Jewel Aeida Events Centre, Lagos.

    This prestigious recognition highlighted the firm’s influential role in shaping modern communications and storytelling in Nigeria. It also crowned a milestone season at RED|For Africa, which just turned 20 and continues to cement its reputation as a pioneer in purpose-led communications.

    The Nigerian Marketing Awards, a prestigious platform dedicated to spotlighting outstanding creativity, innovation, and excellence in marketing, recognised CREO for its strategic, bold, and impactful campaign delivery, particularly for the #OwnTheSweat campaign created for Reckitt’s Dettol Cool. This campaign stood out as an immersive, consumer-centred, and influential storytelling effort, reaching millions of Nigerians and reshaping perceptions around hygiene, confidence, and active living.

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    This recognition reinforces CREO’s commitment to delivering culturally relevant communications rooted in insight and human connection. It also reflects the broader success of RED|For Africa’s two-decade journey in building brands, shaping narratives, and influencing culture across Nigeria and the continent. With a commitment to data-driven insights and culturally grounded creativity, RED|For Africa meets client campaign objectives while also making meaningful contributions to public conversation.

    Speaking on this recognition, Ayodeji Razaq, Group CEO of RED|For Africa, shared his pride in the team’s consistent delivery and enduring impact.

    “This is a remarkable moment for us as an organisation. CREO being named PR Agency of the Year is a powerful affirmation of our purpose, passion, and pursuit of excellence. For 20 years, we have committed ourselves to telling stories that shift culture and create meaningful impact, and it is great to see that impact recognised,” he said.

    With a growing portfolio spanning multinational partnerships, social impact interventions, and youth-focused cultural campaigns, RED|For Africa continues to nurture the next generation of storytellers, strategists, and communication leaders across the continent.

    As CREO looks ahead, the team remains committed to pushing creative boundaries, shaping public narratives, and delivering work that inspires lasting change.