Category: Arts & Life

  • The journalist as a chronicler

    The journalist as a chronicler

    It is often said that journalism is history in a hurry. Every day, every moment of his career life, the journalist breathes, dreams, and sources for stories. Anywhere an issue is called to question, the journalist is there. Wherever an event takes place, he is expected to be in attendance and report it accordingly. He is also not found wanting as a snooper, a restless nosey newshound, eager, ready and willing to tear at the heart of any matter that falls within his purview, within his professional area or beat.

    It is also on record that some journalists go beyond their beats or professional and everyday reporting to write books. Take for instance, the case of Frederick Forsyth, the erstwhile British wartime reporter. After several years of being a war correspondent, Forsyth, historian, journalist, writer and chronicler went full time into writing. He lives on writing. He is known to have produced some of the most incisive, educative, rewarding and revealing books and novels on war tactics in the world. His works will forever stand out.

    An expert in espionage novels that leave nothing to the imagination, Forsythe also produced two amazing books on the Nigerian Civil War. He was able to accomplish so much because he was duly embedded by the powers that be. This brings us closer to the case of Jibrin Baba Ndace of the Blueprint Newspapers, Abuja. At the inception of his career as the Chief of Army Staff, Lt. Gen. TY Buratai did not hide his love for him the moment he was posted to cover his military exploits to dismantle terrorists and restore the nation back to safety.

    What is most interesting is that Ndace went beyond his usual brief to produce three striking books (trilogy) on the tenure of Buratai. The books were presented to the public at the Shehu Musa Yaraudua Centre, Abuja, last week. It was a momentous occasion. The event rankles as one of those rare moments to be proud to be a reporter, to be an inquisitive and daring professional, keen on the minutest details.

    Like James Hardley Chase who himself was not only a police officer but a reporter and who was able to churn out plenty of literary materials from many of his interloping lifestyle, Ndace’s three books are provocative, profound. They hit the nail on the head. They take a swipe at the heart of the matter. They show in very special and colourful ways how reporting must go beyond the usual parlance of meeting the deadline and minding only the everyday routine.

    The three books are: Walking War Front with Lt. Gen. TY Buratai, Duty Call Under Buratai’s Command and The Lonely Grave and other poems. Each book dwells on an aspect of the intimidating profile of Buratai in the cause of the discharge of his calling. A prudent, resourceful warrior, the books do not spare his gallantry, his stubborn resolve to stampede terror out of the land, out of these shores.

    One thing stands out clear in the books. It is only when you are close to someone that you can perceive the smell of his mouth. Due to his closeness to Buratai and his army command, Ndace is able to pen-down all the inner workings of this brave Infantry Army General who is never known to waste his smiles or laugh for the sake of laughing. We can equally see the hand of professional expediency in the way the author presents events in clear chronological order. A chronicler of no mean stature, Ndace is deep into the affairs and workings of the military. He is now an authority in that regard.

    This goes to show that being embedded is glorious; it paves way to producing comprehensive, water-tight and indisputable dossier on a person. Closeness to a cause, to a person in all situations therefore helps to have inner access to the real facts that give vent to accuracy. The books do not contain moments of speculations or hazardous guessing or undue innuendoes. It is really in order when a reporter is allowed or groomed to remain on a beat for too long. The period allows him to master the sector, its many techniques and terminologies and knowing the main players in the sector. This is one of those advantages that worked for Ndace. A specialist in military reporting now, he can be likened to Christine Armanpour of the CNN. Armanpour is considered the foremost war reporter of this century. Even now, the world is waiting for her to produce more literature to back up her on-the-job experiences and encounters overtime.

    Literature is inspiring, indoctrinating and much more when the narrative is juicy, poignant and instructive. Kudos has to go to the military for the rare privilege that gave Ndace this leeway. The opportunity is unprecedented. And like most guests pointed out at the launching of the books, more journalists should endeavor to write books. The reason for this advice is clear. The journalist is a recorder of events. He is a historian, albeit hurriedly, as well as a documentalist. He holds the world in his palms in terms of information gathering. His pen is ever poised to reveal a lot of issues, hidden, incongruous and somewhat heinous. He is at liberty to report all aspects of the social, political, economic and cultural norms and nuances that distort the society, or hold the people together.

    So, he is supposed to pause occasionally to put those into books. Sam Omatseye of The Nation Newspapers, Lagos, he is one of such smart and great journalists who has written and translated a lot into a number of books while also trying to meet deadlines and much more. And it must not be forgotten that the famous Chinua Achebe, Africa’s most accomplished novelist, critic, author and academic was also a journalist. Life can indeed be a roller coaster of sorts when reporters finally condense all their experiences, exploits and knowledge on the job into books. Books remain veritable and everlasting archival materials for posterity.

    And so, we give big, thunderous salutation to Gen. Buratai, to the Army and to the author Ndace for this uncommon literary feat and accomplishment.

  • Eriata, poet, celebrates at 60

    Eriata, poet, celebrates at 60

    • By Denja Abdullahi

    The name Eriata Orhibabor is today associated with a nationwide movement for the projection of the poetic art , vocation and practice to virtually all aspects of life and living. The force behind this movement , which started gaining trajectory over a decade ago in the heart of the Federal Capital Territory, Abuja , is an imagination which  believes that poetry in all its forms can be used to beautify and make spectacular the most mundane things in life. Under his focused ,multiverse and multi-layered  pull and push, Eriata Orhibabor has applied poetry to food, music, advocacy, tourism, carnival, education, language, tourism, entrepreneurship  and all sorts of things to the extent that he is today referred to as “Merchant of Poetry.”  He has had a passionate and abiding interest in nurturing the young  through literary philanthropist gestures towards developing their arts, social and cultural practices. He founded Poetry in Nigeria (PIN) which has become a formidable networks of poetic activities coordinated by young persons across various “connect centres” in the country and which has become hubs to the marketing of everything poetry and its numerous extensions.  Eriata Orhibabor in the course of his two decades of dedication to the art and gospel of poetry has been prolific in writing, editing and publishing many volumes of poetry ;starting with his Abuja Na Kpangba and Oda Puem Dem(2011) and at the last count of about 35 books (solely written and  edited anthologies)  ending with the latests in triple: Letters of Poetry, Shells of Shell, One for the Road (2022).

             On the 13  of May,2023, the literati in the  city of Abuja came together at the FCT Exhibition Pavilion , opposite the Radio House to celebrate Eriata Orhibabor as he unveiled 30 books written and edited by him to mark his 60th birthday. The event was the second leg of the 3 city earmarked to celebrate the merchant of poetry . The first leg of it happened in Lagos on the 22 of April, 2023. The Abuja event organised by a small committee  of a group of friends, colleagues and mentees of the celebrant headed by Mallam Denja Abdullahi, also a renowned poet and former President of the Association of Nigerian Authors(ANA), attracted a lot of people from all walks of life and an  array of people whose friendship and mentorship the celebrant has cultivated and attracted over the years through his unique social skills, vivacity and industry .

    The day kicked off with dignitaries invited to the event all underscoring the unique contributions of Eriata Orhibabor to the propagation of the writing of poetry in the lingua franca of the masses, pidgin, and the extension of poetry to almost every areas of life and his passion for mentoring young people. Performances came from inspired poets in the house , crescendoing with a delightful one – act musical performance by the artiste Asian, who sang like Asa and danced all the dances of Nigeria while singing and strumming the guitar. Salamatu Sule,the literary agent did a composite and melifulious review of the 30 books on display and spiced it with oriki to the poet in Esan language.  The review was followed by a short talk on ” The art of mentorship for literary sustainability” delivered by Dr. Yusuf Ofeimile of the FCT College of Education,Zuba , who emphasised the benefits of literary mentorship which many of his students enjoyed in the junior ANA which was formed at his school when Eriata Oribhabor was chairman of ANA Abuja.There was a then a replay of a documentary testament in which many youngsters recounted how Eriata Oribhabor mentored them selflessly in the art of writing.  The occasion saw to the unveiling of the 30 books of the celebrant cutting across poetry, play and prose , many of which he wrote singly and some which are edited anthologies by him. The subjects and the literary styles of the books were so diverse that everyone in the full hall went home with at least a book, apart from those who collected a pile by way of launching.

    The occasion was indeed a celebration of the doggedness of one man in the business of glamorizing and popularizing the writing,production and appreciation of poetry beyond the confines of the literati.

  • Eriata, poet, celebrates at 60

    Eriata, poet, celebrates at 60

    The name Eriata Orhibabor is today associated with a nationwide movement for the projection of the poetic art , vocation and practice to virtually all aspects of life and living. The force behind this movement , which started gaining trajectory over a decade ago in the heart of the Federal Capital Territory, Abuja , is an imagination which  believes that poetry in all its forms can be used to beautify and make spectacular the most mundane things in life. Under his focused ,multiverse and multi-layered  pull and push, Eriata Orhibabor has applied poetry to food, music, advocacy, tourism, carnival, education, language, tourism, entrepreneurship  and all sorts of things to the extent that he is today referred to as “Merchant of Poetry.”  He has had a passionate and abiding interest in nurturing the young  through literary philanthropist gestures towards developing their arts, social and cultural practices. He founded Poetry in Nigeria (PIN) which has become a formidable networks of poetic activities coordinated by young persons across various “connect centres” in the country and which has become hubs to the marketing of everything poetry and its numerous extensions.  Eriata Orhibabor in the course of his two decades of dedication to the art and gospel of poetry has been prolific in writing, editing and publishing many volumes of poetry ;starting with his Abuja Na Kpangba and Oda Puem Dem(2011) and at the last count of about 35 books (solely written and  edited anthologies)  ending with the latests in triple: Letters of Poetry, Shells of Shell, One for the Road (2022).

             On the 13  of May,2023, the literati in the  city of Abuja came together at the FCT Exhibition Pavilion , opposite the Radio House to celebrate Eriata Orhibabor as he unveiled 30 books written and edited by him to mark his 60th birthday. The event was the second leg of the 3 city earmarked to celebrate the merchant of poetry . The first leg of it happened in Lagos on the 22 of April, 2023. The Abuja event organised by a small committee  of a group of friends, colleagues and mentees of the celebrant headed by Mallam Denja Abdullahi, also a renowned poet and former President of the Association of Nigerian Authors(ANA), attracted a lot of people from all walks of life and an  array of people whose friendship and mentorship the celebrant has cultivated and attracted over the years through his unique social skills, vivacity and industry .

    The day kicked off with dignitaries invited to the event all underscoring the unique contributions of Eriata Orhibabor to the propagation of the writing of poetry in the lingua franca of the masses, pidgin, and the extension of poetry to almost every areas of life and his passion for mentoring young people. Performances came from inspired poets in the house , crescendoing with a delightful one – act musical performance by the artiste Asian, who sang like Asa and danced all the dances of Nigeria while singing and strumming the guitar. Salamatu Sule,the literary agent did a composite and melifulious review of the 30 books on display and spiced it with oriki to the poet in Esan language.  The review was followed by a short talk on ” The art of mentorship for literary sustainability” delivered by Dr. Yusuf Ofeimile of the FCT College of Education,Zuba , who emphasised the benefits of literary mentorship which many of his students enjoyed in the junior ANA which was formed at his school when Eriata Oribhabor was chairman of ANA Abuja.There was a then a replay of a documentary testament in which many youngsters recounted how Eriata Oribhabor mentored them selflessly in the art of writing.  The occasion saw to the unveiling of the 30 books of the celebrant cutting across poetry, play and prose , many of which he wrote singly and some which are edited anthologies by him. The subjects and the literary styles of the books were so diverse that everyone in the full hall went home with at least a book, apart from those who collected a pile by way of launching.

    The occasion was indeed a celebration of the doggedness of one man in the business of glamorizing and popularizing the writing,production and appreciation of poetry beyond the confines of the literati.

    By Denja Abdullahi

  • The journalist as a chronicler

    The journalist as a chronicler

    It is often said that journalism is history in a hurry. Every day, every moment of his career life, the journalist breathes, dreams, and sources for stories. Anywhere an issue is called to question, the journalist is there. Wherever an event takes place, he is expected to be in attendance and report it accordingly. He is also not found wanting as a snooper, a restless nosey newshound, eager, ready and willing to tear at the heart of any matter that falls within his purview, within his professional area or beat.

    It is also on record that some journalists go beyond their beats or professional and everyday reporting to write books. Take for instance, the case of Frederick Forsyth, the erstwhile British wartime reporter. After several years of being a war correspondent, Forsyth, historian, journalist, writer and chronicler went full time into writing. He lives on writing. He is known to have produced some of the most incisive, educative, rewarding and revealing books and novels on war tactics in the world. His works will forever stand out.

    An expert in espionage novels that leave nothing to the imagination, Forsythe also produced two amazing books on the Nigerian Civil War. He was able to accomplish so much because he was duly embedded by the powers that be. This brings us closer to the case of Jibrin Baba Ndace of the Blueprint Newspapers, Abuja. At the inception of his career as the Chief of Army Staff, Lt. Gen. TY Buratai did not hide his love for him the moment he was posted to cover his military exploits to dismantle terrorists and restore the nation back to safety.

    What is most interesting is that Ndace went beyond his usual brief to produce three striking books (trilogy) on the tenure of Buratai. The books were presented to the public at the Shehu Musa Yaraudua Centre, Abuja, last week. It was a momentous occasion. The event rankles as one of those rare moments to be proud to be a reporter, to be an inquisitive and daring professional, keen on the minutest details.

    Like James Hardley Chase who himself was not only a police officer but a reporter and who was able to churn out plenty of literary materials from many of his interloping lifestyle, Ndace’s three books are provocative, profound. They hit the nail on the head. They take a swipe at the heart of the matter. They show in very special and colourful ways how reporting must go beyond the usual parlance of meeting the deadline and minding only the everyday routine. The three books are: Walking War Front with Lt. Gen. TY Buratai, Duty Call Under Buratai’s Command and The Lonely Grave and other poems. Each book dwells on an aspect of the intimidating profile of Buratai in the cause of the discharge of his calling. A prudent, resourceful warrior, the books do not spare his gallantry, his stubborn resolve to stampede terror out of the land, out of these shores.

    One thing stands out clear in the books. It is only when you are close to someone that you can perceive the smell of his mouth. Due to his closeness to Buratai and his army command, Ndace is able to pen-down all the inner workings of this brave Infantry Army General who is never known to waste his smiles or laugh for the sake of laughing. We can equally see the hand of professional expediency in the way the author presents events in clear chronological order. A chronicler of no mean stature, Ndace is deep into the affairs and workings of the military. He is now an authority in that regard.

    This goes to show that being embedded is glorious; it paves way to producing comprehensive, water-tight and indisputable dossier on a person. Closeness to a cause, to a person in all situations therefore helps to have inner access to the real facts that give vent to accuracy. The books do not contain moments of speculations or hazardous guessing or undue innuendoes. It is really in order when a reporter is allowed or groomed to remain on a beat for too long. The period allows him to master the sector, its many techniques and terminologies and knowing the main players in the sector. This is one of those advantages that worked for Ndace. A specialist in military reporting now, he can be likened to Christine Armanpour of the CNN. Armanpour is considered the foremost war reporter of this century. Even now, the world is waiting for her to produce more literature to back up her on-the-job experiences and encounters overtime.

    Literature is inspiring, indoctrinating and much more when the narrative is juicy, poignant and instructive. Kudos has to go to the military for the rare privilege that gave Ndace this leeway. The opportunity is unprecedented. And like most guests pointed out at the launching of the books, more journalists should endeavor to write books. The reason for this advice is clear. The journalist is a recorder of events. He is a historian, albeit hurriedly, as well as a documentalist. He holds the world

  • The Artists Commune presents work of 20 emerging creatives

    The Artists Commune presents work of 20 emerging creatives

    The creative paintings of 20 emerging artists are currently on display at the One Art Gallery space, Lagos. The event is the sixth edition of The Artists Commune.

    The artworks on display include eight digital and twelve non-digital beautiful art pieces.

    Themed “Into The Multiverse,” the exhibition, which opened to the public on Sunday, May 28 and runs till June 30, 2023, features a hybrid show of digital and physical exhibits.

    The Artists Commune is an artist-run gallery and community established to create a platform for emerging artists to showcase their works professionally while offering them an opportunity to ease into the Art industry.

    On display at the white walls of the gallery are captivating pieces of different forms of artworks of Abdulazeez Ganiyat’s oil on canvas titled, ‘the healer also needs healing,’ Akingbade Adeniyi’s ‘Realest One’, a sculpture of a man on locks made with toothpicks and wooden skewers.

    Also on display are Claire Oluwaseun George’s paintings on Ankara, and Nwankwo Uchenna’s paradoxical painting on canvas, which he titled, ‘Curiosity did not kill the cat’.

    According to the Director of One Art Gallery, Mr Abiola Bodunrin, the artworks were selected from exceptional works of 20 artists and were picked randomly out of 150 entries.

    He said: “We had no clear criteria. We were looking for exceptional work and didn’t want to leave anyone out. This ongoing exhibition is called The Artists Commune, and the idea is to get different arts enthusiasts and art lovers to gather in the same space and have a conversation.

    “We did an open call, and about 150 artists applied to showcase their works, and we were able to select 20. And out of the 20, we had to divide them into digital and non-digital artists and collections from female and male artists,” he said.

    Explaining why digital artwork is the way forward for emerging contemporary artists, Bodunrin said, “Digital art is not entirely new; it’s just that we have evolved, especially during the covid-19 period when NFT (online marketplace for artists) became very big. That propelled digital artists to reach wider audiences and sell their works big.

    Read Also: How we connect artists and audiences, says entrepreneur Ogunkoya

    “The internet has made everything more accessible; more opportunities have arisen because of the internet. We have brilliant Nigerian Artists that are displayed all over the world. It’s a lot easier now because galleries abroad- in the Middle East, the Indian market, and the rest of them can easily reach artists because of social media. Tech has been a major player in making African artists visible worldwide.”

    On what informed the setting up of the gallery, Bodunrin, who is also known as Peniel The Artist explained that the decision was borne out of his struggles as a young artist.

    He said that his journey as an artist was not an easy one and resonates with some of the struggles many young artists face, hence, the need to create a space to support and encourage artists with exceptional crafts.

    “I have been an artist professionally for half a decade. There have been a lot of challenges. It was some of the things I experienced personally that made me set up this place to give opportunities to young artists. Some of the challenges are funds, platforms, and PR,” he said.

    As a multimedia artist, Bodunrin said he is foreseeing a future where all forms of art such as dance, music, and visual art would come together in one space in the gallery.

    He also urged young artists who are at their crossroads to stick to one path adding, “Art is a very jealous craft, if your attention is divided you might not be able to maximise the opportunities. Let them stick to art and keep getting better and try to put themselves out there as often as possible.”

  • Countering the single story

    Countering the single story

    In this review of Ukamaka Olisakwe’s young adult novel, ‘Don’t Answer When They Call Your Name’,OLUKOREDE YISHAU concludes that the US-based novelist accomplishes a feat worthy of a thousand salutations.

    One of the concepts Chimamanda Ngozi Adichie is renowned for is ‘the danger of the single story’. Ukamaka Olisakwe’s young adult novel, ‘Don’t Answer When They Call Your Name’, deals, in a way, with this. Times are, many times indeed, that a story is told from one perspective and it assumes a life difficult to dispel. In such instances, the world glosses over the fact that “evil is an incomplete story”, which “tells the story from one point of view”.

    The story at the heart of Olisakwe’s book is one that was told and told and told and told to the point that the possibility of there being another side to it was not given a chance. All that stopped when a girl, unaware of her powers, met the woman they had been told was responsible for their woes.

    The novel follows Adanne, a thirteen-year-old girl, who knows suffering the way a mother knows her child. Her mother and others in their community are partakers of this damned existence.

    They are all paying the price for the Original Sin committed by an ancestor known as Mother.
    All through Adanne’s childhood, she heard the story of Mother, whose ambition was to be the best possible and she sought no undue advantage to reach the zenith. But, her father felt she was asking for too much. He was all smiles as he sent her off to a man’s house as a wife when she was not ready. She was tricked into believing that in her husband’s house she could be whatever she wanted to be. It took just a little time for her to realise she had been scammed to become a wife. The fraud was just beginning. Her resolve to be who she wanted to be was the tonic her husband, Big Father, needed to set her on the path of motherhood when she was not ready. He decided her into having not one, not two, not three but four boys for him. And she demanded the ultimate prize for this humongous stride, she was told it was not time. And when it dawned on her that the husband never intended to fulfill his promise, she wrought damages.

    For causing chaos, she was banished into the “Forest of Iniquity”. But, she never stopped seeking revenge and she loomed large over the people in Ani mmadu.

    Adanne turns out the one who “can walk through worlds” without shedding her body.
    The novel is also about her dog, a worthy partner in a quest to change their community’s destiny.
    The story is set in two worlds, the one we know and the one we will never truly understand, where geysers are needed for access, where marbled palaces exist under water, where anything is possible. The part of the setting that we know is clearly Igbo.

    The fantasy rooted in Igbo mythology highlights the suffering of women and how they escape these sufferings. Olisakwe is most insightful when she is exposing the shenanigans against women. She drills holes big enough to expose patriarchy and its bias against women.

    In “Do Not Answer When They Call Your Name,” Olisakwe’s interest is not to paint women as saints.Though the author’s feminist roots glitter all through, she displays their flaws but you are also made to see that when you push them to the wall, they can turn at you and the results are usually brutal.

    The book also shows the need to avoid the perils of a single story.

    Olisakwe knows how to build tension. She takes us on a ride that leaves us gasping for breath. There is magic in the transition between one chapter and the next as most chapters end on a cliff-hanger and will force you to turn to the next page.

    The novel is easy to read. The language is simple but not simplistic with poetic prose here and there that gives the storytelling a sizzling effect.

    ‘Don’t Answer When They Call Your Name’ is a feat worthy of a thousand salutations because it is a rich and unforgettable artistic triumph.

  • Nigeria tops consumer of cologne brand

    Nigeria tops consumer of cologne brand

    Nigeria is the highest consumer of Clive Christian all over the world, the Regional Director, Clive Christian, for Northern European, United Kingdom and Africa, Mr. Tate Torongo has said.

    He described its Nigerian consumers as special and having a more refined taste and great knowledge about perfumes.

    “Nigerian clients have always been our clients. When I look at every other place where we sell our products, whether it is in the US or the UK, one of our top consumers is Nigeria. Nigerians have been flying overseas for years and decades to come and buy our products so for me it is important to have the product unveiled here.

    Torongo spoke at the unveiling of the brand 1925-inspired newer release titled Town & Country which took place at the roof top of Providus Bank Head Office, Victoria Island.

    Clive Christian is one of the world’s luxurious perfume brands.

    The event was in collaboration with Clive Christian, Seinde Signature and Providus Bank.

    Torongo said the new cologne was inspired by the original recipe from 1925.

     ”It was a perfume that was worn by Winston Churchill and what we did was to look at the original recipe from 1925 and took inspiration from that to create Town and Country,” he said.

    He said its partnership with Seinde Signature, a one-stop shop for perfumes in Nigeria, was because of its expertise in the perfume industry.

    At the launch, the Managing Director/CEO, Seinde Signatures Experience Studio, Mr. Olufemi Olaseinde Olusola, said his perfume studio offers only 100% niche products which, “Clive Christian saw and it also aligned with their brand.”

    He said the company’s partnership with the Clive Christian brand and the launch of its new product in Nigeria was to further expand the niche market in Nigeria to compete at the global stage.

    According to him, “Clive Christian coming into the Nigerian space with their prestige all over the world further projects what we stand for as the best in the country.

    “Apart from validating the business, that we don’t do fake, and communicate directly with niche manufacturers, Clive Christian’s partnership further expands the Nigeria niche market.

    “This new product cost £400 and we sell in all our stores at the Naira equivalent. So even though they are not exclusive to us alone in Nigeria, they approached us for collaboration. And after several meetings in Italy and London, we finally made it happen.”

    He added that the partnership with Providus Bank is about customer acquisition. “Providus customers who use their cards in any of our stores get a specific discount, while they talk about us to their customers. So the partnership at both ends is all about customer acquisition. We get customers through them and they also get customers through us,” he said.  

  • ‘Nigeria is fastest growing digital market’

    ‘Nigeria is fastest growing digital market’

    The Managing Director Ad Dynamo by Aleph Nigeria, Mr. Tintin Imevbore has described Nigeria as one of the fastest growing digital markets in the world with over 100 million internet users.

    He said that Aleph’s entry into the market is to help bridge the gap between brands and consumers, and provide a platform for businesses to reach new audiences and grow their sales.

    He spoke in Lagos while unveiling the platform’s official entry into the Nigerian market. Aleph, is the world’s leading digital global enabler of digital advertising in emerging countries. 

    “We are excited to bring Aleph’s expertise and experience to Nigeria. We believe that there is a huge opportunity for digital advertising in this market, and we are committed to helping brands reach their target audiences and achieve their business goals,” Imevbore said.

    Aleph offers a comprehensive suite of digital advertising solutions, including media planning and buying, creative development, and measurement and analytics. The company has a team of experienced professionals who are experts in the Nigerian market. Aleph also works with a network of local partners to provide additional support to brands.

    “We are here to solve Digital Media Education in Nigeria and Africa at large with Digital Ad Expert, our proprietary and FREE digital media education platform,” said Michael Owatunde, Regional Marketing Manager. “Digital Ad Expert is educating and certifying the next generation of digital professionals across the globe, enabling more people to compete in the global digital ecosystem. Over 1000 Nigerians have already benefited from this program.”

    “Our platform welcomes newcomers into the industry by teaching the basics. It also keeps experienced advertisers on top of their game by helping them sharpen their skills. Compared to other MOOCs (Massive Open Online Courses) our methodology leads to 2x higher graduation rates, 50% less dropout rates, and 90% more engaged learners” said Stephen Newton, MD, Sub Saharan Africa on Digital Ad Expert.

    According to Partner and Global Chief Operating Officer Mr. Ignacio Vidaguren over the past 18 years, ‘we have built a global infrastructure that aggregates untapped advertising revenue from digitally developing economies.’ 

    “Our infrastructure acts as a bridge, widening access to and equalizing the global digital media ecosystem. Our comprehensive solutions and the value that we create for our partners and advertisers has given us a first-mover advantage that puts us light-years ahead of any global competitors. Our team is made up of people from all walks of life – with different stories, cultures, and aspirations. That means that we are constantly learning from each other and growing together” 

    Regional Meta Director in Meta Nigeria Mr. Stan Martins said: “Aleph has access to global platforms, and focuses on bringing these platforms to brands in Africa. We are Meta’s Authorised Reseller in Nigeria, providing strategic consultation and local solutions expertise.

    As a Meta ASP, we are here to help you choose the right advertising strategy for your business across Meta technologies, including Facebook, Messenger, Instagram and WhatsApp. We offer local, in-market support and consulting, and provide access to workshops and training in Nigeria to help you and your team learn new skills to get the most out of the platforms and your advertising budget.”

  • Agu excites guests with impressionistic works

    Agu excites guests with impressionistic works

    The painting of Arugungun festival by impressionistic artist Wilson Agu, ushered guests into the newly established Art Gallery at the local wing of the Murtala Muhammed Airport Two.

     The place was agog with artistic zest Agu’s exhibition berthed penultimate weekend and would run till the end of the month. The painting was one of the over 20 works of paintings and sculptures on display in diverse areas of life. The event, which was anchored by Nollywood actor Mofe Duncan, drew dignitaries from all spheres of business and art worlds.

    The exhibition was a major highlight at the official launch of the Art Gallery at MMA2 Bi-Courtney Aviation Services Limited (BASL) as part of activities marking its 16th anniversary.

    Speaking at the launch of the gallery, Bi-Courtney Aviation Services Limited (BASL), Dr. Wale Babalakin, said the company is committed to promoting such initiatives, the gallery was part of moves to up its game in the hospitality business. “People can relax, unwind and shop, even as they travel,”

    The philosophical appeal of Agu’s painting depicting Nigeria’s political trajectory excited guests. As Nigeria matches into a new republic, like “a prophet crying in the wildness”, his painting, entitled: “Contention for power”, warns the incoming government of the unseen forces that often militates against the better judgement of the political leadership in the country. The painting is both political as it is historic: it shows a representative of all the heads of states, using their caps. While the battle for survival by the caps is on, you’d see the electorates watching from a distance. “The Lion-like sprite on the ground depicts the demons confronting our leaders when they get to the throne; while the people standing by the side are the electorates.”

    He said: “We are not doing enough” whereas, there is potential to do better, but all hands must be on deck to change the present trend and narrative.”

    As an engineer, who delved into arts over 32 years ago, his works seem to reflect the influences he has had in the past.  When asked about the choice of his works, Agu stated: “the exhibition showcased his works are on leisure, commentaries on the society, as well as women, all bothering on arts forms and movements over time.”

    Also, a large number of his works had women motifs.

    On his keen interest in women, Agu declared that they (women) are a unique gender, saying that his interest was rooted in the significant roles they play in every society. According to him, “Most cultures appreciate women, it is, however, unfortunate that Africa was the least that accords due recognition to women.”

    According to Agu, who is the CEO of the gallery, the project is beyond the normal buying and selling of arts, or exposing people to the arts and updating the same, revealing that another component of the initiative was a section to profile celebrities – achievers, arts collectors, individually or through organisations.

    His words, “Airport is a peculiar facility meant to be the parlour of the country, a parlour of stage, just like you make your room and leave your parlour for the stranger. As a welcoming space, it ought to be a foremost projector of our culture. I commend BASL for its foresight in leading the pack to having a first-of-its-kind gallery at an airport. I thank the Bi-Courtney Chair, Dr. Babalakin, for approving the initiative and creating a space for its realisation.

    “The initiative, which began as a “discussion” was to create a platform where arts can lead, thrive and interact with the people. The place would promote the arts, tourism and is meant to have an interaction, creating a platform for young artists to interact with the art collectors; for the connoisseurs.”

    On his part, BASL’s Head of Corporate Communications, Oluwatosin Onalaja, said the company recognises the importance of the arts in travels and tourism and its contributions to the economy.

    The launch, which had gallery’s curator Anthonia Nze, was attended by artists, curators, art ambassadors, such as former Editor, The Guardian on Saturday, Jahman Anikulapo; award-winning travel journalist, Pelu Awofeso; academia, senior aviation and arts  correspondents, Principal Officers of Bi-Courtney, manager of MMA2 and staff.  

  • China to train 3000 Nigerian youths on creative economy 

    China to train 3000 Nigerian youths on creative economy 

    No fewer than 3,000 Nigerian youths will undergo cultural tourism training in China, billed to reduce unemployment and crime, as well as to  mobilise  them to drive the Nigerian creative cultural tourism economy. 

    This was disclosed by the Director- General, National Council for Arts and Culture (NCAC), Otunba Segun Runsewe, who led an African delegation to  the International Culture Tourism Reform for Developing Nations, put together by the Chinese Government and the Academic International for International Business Officials (AIBO) holding in Beijing, China. 

    Speaking to reporters on the sidelines of the forum in Beijing, Runsewe, who also the President, World Craft Council (WCC) Africa Region,  said the training and exposures for Nigerian youths to acquire new skills were not limited to cultural tourism economy but on technological breakthroughs and innovations. 

    “The meetings were strategic,  successful, and eye opener to how our youths can benefit from training by the Chinese government who are ready to partner and support us to bring about 3,000 youths from Nigeria at first instance to undergo diverse areas of trainings in area such as manufacturing of chips and even on  electrical car production” Runsewe said,  adding that “it will be a new beginning for us as a  nation and for our young persons as the collaboration will bear verifiable gains to our immediate and future capacity building ecosystem in cultural tourism and technology ecosystems.”

    He said the Chinese training offer will take up about 100 young persons per state, which would help reduce crime and unemployment and beneficial to rural development.

    “Am excited about this opportunity for our young persons in Nigeria. It is no elephant project, and we know how committed the Chinese are to promises  to us a nation, and this is certainly huge.  On arrival back in Nigeria, we shall, in earnest, put up strategies to actualise these milestones, “ Runsewe said.

    Runsewe in his presentation, “Public cultural Reforms and Health  Development for Developing Countries,” urged top government officials in developing nations to pay attention to cultural tourism issues as  they are the bedrock of peace and security in the world. 

    “ For tourism to thrive,  attention must be paid to  public washrooms as no tourist wants to visit a place or destination with a dirty washroom. There’s no denying the fact that people are attracted to places that are good-looking as cleanliness is next to godliness, “Runsewe noted.