Category: Arts & Life

  • Dami Dania named among 2025 forty under 40 global change makers

    Dami Dania named among 2025 forty under 40 global change makers

    In a powerful testament to the influence of African marketing leadership on the global stage, Dami Dania, Category Manager for Nutrition at Unilever West Africa, has been named one of the 2025 Forty Under 40 Global Awards winners in the Brand and Business Strategy category.

    The prestigious ceremony, held in Dubai, spotlighted visionaries under 40 from 17 countries who are redefining business, governance, and creativity in a fast-changing world.

    Dania was recognised for her transformational work shaping consumer behaviour and building culturally resonant strategies that deliver both business growth and societal impact across African markets. With a career marked by bold insight, empathy, and execution, she has emerged as a leading voice in a generation of marketers building purpose-led, insight-driven brands that don’t just sell—but connect.

    Themed “Connecting Global Champions,” the 2025 edition featured standout honourees from Harvard, the United Nations, Sony, and more, underscoring the elite nature of the recognition.

    In her address, Dania described the award as more than a personal milestone—it is a broader signal that marketing is increasingly being recognised as a driver of real business value.

    “I believe marketing is crucial for any organisation’s success,” she said. “It’s like the engine that drives growth, not just noise.”

    Read Also: Martins earns Africa’s under 40 CEOs title

    She also offered heartfelt thanks to her team and organisation:

    “Thank you to Unilever for valuing creativity, accountability, and purpose. They trusted me to try, even when outcomes weren’t guaranteed, and grounded that trust in strong principles and expertise. This structure allowed me to grow, contribute, and find confidence in our work.”

    Since joining Unilever Nigeria, Dania has been instrumental in crafting marketing strategies that are not only structurally sound but emotionally intelligent, anchored in local truths with global relevance. Her approach blends commercial insight with deep cultural awareness, setting new standards for how multinational brands engage meaningfully in African markets.

    “I accept this honour not just for myself,” she added, “but for every marketer doing the real, behind-the-scenes work to move businesses forward.”

    Dania also used the moment to dedicate her win to the unsung heroes of the African marketing world—the thinkers, creatives, and doers who often work without the spotlight:

    “There’s a silent army of African marketers rewriting the playbook—idea by idea, campaign by campaign. From planners navigating tight budgets to creatives shaping powerful narratives—this win is for you. Your work matters, and the world is beginning to see it.”

    Since 2017, the Forty Under 40 Global Awards have honoured rising stars across industries—technology, media, finance, health, agriculture, fashion, and beyond—each edition celebrating individuals creating systems, brands, and cultures that shape the world’s future.

    With this honour, Dami Dania joins a distinguished league of African professionals earning global acclaim for bold, human-centered business thinking. Her recognition affirms what many in the industry already know: Africa’s storytellers, strategists, and brand architects are not just participating in global conversations—they are leading them.

  • The Repression of Widowhood: CBA Foundation Shines at the Pitcher Awards 2025 with Two Awards

    The Repression of Widowhood: CBA Foundation Shines at the Pitcher Awards 2025 with Two Awards

    When we began the Repression of Widowhood campaign, it wasn’t about awards, it was about dignity. About restoring voices that have been silenced, about standing for widows in society, often forgotten, and left behind.

    In Nigeria, over 15 million women are widows, with a huge proportion classified as underprivileged / disadvantaged widows.  Many face abuse, exclusion, neglected or accused of killing their husbands.  Some are thrown out of their homes, whereas most are left to survive alone with children to care for and no one to care for them.

    That’s where we stepped in.

    What started as a podcast to educate widows on their legal rights became a national movement. From online awareness to real-life action, we mobilized a Walkathon that inspired everyday Nigerians to walk in solidarity.  We weren’t just raising voices—we were raising support to echo the pain of disadvantaged widows.

    But awareness was never enough. We listened to the cries behind the silence. And we acted.

    With the help of five FMCG brands, we delivered:

    • Food relief and healthcare to 412 widows across Lagos, Ogun, and Anambra
    • Seed funding and financial empowerment for over 20 women to start their own businesses
    • Free healthcare for 202 widows
    • 169 children back in school
    • Seven impactful podcast episodes reaching over 51,000 listeners
    • A sustainable skill-building initiative, Art Piece of Hope, teaching widows tie & dye fabric making for long-term income

    These are not just numbers, they are stories of resilience.

    Read Also: College awards First Lady doctorate

    This campaign gave them more than resources gave them back hope, dignity, and a future.

    And then came the win.

    At the Pitcher Awards 2025, The Repression of Widowhood was honored with:

    🏆 Silver for Societal Impact in Effectiveness Category – This category celebrates the measurable impact of creative work. Entries in the Societal Impact subcategory demonstrate how the campaign drove tangible results, was instrumental to cultural change, social change, environmental change or was integral to achieving a brand’s purpose.


    🏆 Bronze for Non-Profit Organizations in Pitcher for Good Category – This subcategory recognizes communication or initiative that addresses social or environmental issues created by non-profit organizations or a partnership between a for-profit organization and non-profit organization.

    A proud moment for the CBA Foundation, digitXplus, and for every widow whose life was touched.

    “This recognition is for every woman who thought her story had ended. It’s a reminder that we see you, we hear you, and we will keep fighting for you.”

    • Chinwe Bode Akinwande, Founder – CBA Foundation

    “It’s not every day you get to be in the forefront of a vision that truly changes lives. We’re proud of this win, but even prouder of the impact.”

    • Damilola Popoola, Head of Strategy – digitXplus

    This wasn’t just a campaign, it was a commitment to justice. to humanity. to lasting change.

    And we’re not stopping here. We’re walking for hope—until every widow stands tall again.

  • Office of the SGF, TBS, set for NEAPS 2025

    Office of the SGF, TBS, set for NEAPS 2025

    The Office of the Secretary to the Government of the Federation (SGF) in collaboration with The Best Strategic PR (TBS) are set for the third edition of the annual Nigeria Excellence Awards in Public Service (NEAPS 2025).

    Annually, NEAPS recognizes and rewards innovation, purposeful leadership and other exceptional deserving individuals that have contributed immensely to the growth and development of the public service and Nigeria at large. 

    While endorsing NEAPS 2025 on May 27, the SGF, George Akume, said: “The NEAPS, which is designed to be a grand and prestigious independent award, promises to recognize and reward innovations, change, leadership and other exceptional demonstration of selfless public service delivery, with the greatest impact in Nigeria.”

    The Founder of NEAPs, Ms. Mariam Mohammed said individuals and groups in both the public and private sectors will be eligible to be selected for NEAPS 2025. 

    Ms. Mohammed adds: “To qualify for an award, recipients must have made significant contributions in public service. Winners of the NEAPS will be those who have improved the quality of public service delivery, taken risks to achieve change, have unblemished and commendable public service record, made significant and notable contributions to a more democratic society and have helped in championing social equity.

    “Nomination and shortlisting will be democratic to engender wide acceptance and boost recognition of the Awards as a benchmark for excellence in public service and social welfare delivery.”

    Read Also: College awards First Lady doctorate

    NEAPS 2025 awards will be presented to a number of Nigerians, in categories that include excellence in infrastructure service delivery, urban renewal, financial innovation, digital innovation, outstanding reform initiative, security management, transparency and open governance.

    The maiden edition of the NEAPs Awards held in October 2022, at the State House Conference Center, Abuja, honoured 44 Nigerians, with the then President Muhammadu Buhari presenting the awards.

    The second edition in 2024, also held at the State House Conference Center, Abuja, honoured 49 Nigerians. At the award, President Bola Tinubu, represented by Vice President Kashim Shettima, said he was truly delighted to witness the second edition of NEAPS, and thanked TBS led by Ms. Mariam Mohammed, “for this initiative and for deploying one of the best indices to determine the level of performance of Public Officers.

    Winners of previous NEAPS awards have continued to make progress in politics and business. They include former President Goodluck Jonathan; the Comptroller-General, Nigeria Customs Service, Adewale Adeniyi, who has turned the NCS into a major revenue earner for the government; the Governor of the CBN, Yemi Cardoso;  former governor of Rivers State, Nyesom Wike, who is now FCT Minister; Governor of Adamawa State, Umaru Fintiri, who got a second term; Governor of Bauchi State, Bala Mohammed; President of the Senate, Godswill Akpabio; Minister of Works, Dave Umahi; Governor of Enugu State, Peter Mbah and Ms. Hadiza Bala-Usman.

    The Best Strategic PR is a Strategic Communication and Policy advisory firm. The firm is at the forefront of galvanizing support for the promotion of Nigerian ideals and the achievement of sustainable development goals, through effective partnerships with government, International NGOs, diplomatic community, multinational companies and individuals.

  • National Gallery of Art mourns legendary artist Olu Ajayi

    National Gallery of Art mourns legendary artist Olu Ajayi

    National Gallery of Art (NGA) and the entire visual art community was Friday, 23rd May, 2025 thrown into mourning following the passing of renowned painter, cartoonist and art aficionado, Olu Ajayi in Lagos

    With a career spanning over 4 decades, Olu left an indelible mark on the nation’s cultural landscape through his innovative and captivating works.

    His legacy and immeasurable contributions to the development of our cultural heritage will be sorely missed.

    A native of Ososo, Akoko Edo LGA, Edo State, Ajayi was born on August 18, 1963 and graduated from Auchi Polytechnic with a Higher National Diploma (HND) in Fine Arts in 1984. Olu was one of the very first graduate artists who ventured into full-time studio practice.

    Throughout his illustrious career, he held several successful solo exhibitions while featuring in numerous group exhibitions around the world including Nigeria, South Africa, USA, UK, Canada, and other European countries, showcasing his exceptional talent to the global audience. His works have been sold at Burnham’s Auction house, further solidifying his reputation as a master artist listed in the Who’s who in Art compendium and honoured as a top 100 artists.

    READ ALSO: Neglected Lagos roads

    As a past chairman of the Society of Nigerian Artists (SNA), Lagos State chapter, Ajayi played a pivotal role in shaping the art community. He instituted the October Rain and Art Café events, which have become a hallmark of SNA’s yearly programs. He was also a trustee of the Guild of Professional Fine Artists of Nigeria (GFA) and a board member of the Visual Art Society of Nigeria (VASON). Additionally, he was a Fellow of the Society of Nigerian Artists, a testament to his dedication and contributions to the art world.

    Ajayi’s artistic style was characterized by his bold use of colors and pseudo-human figures caught in candid positions. His works have been commissioned by several institutions, commercial banks, churches, galleries, and blue-chip companies including listed in Nigeria’ National collection domiciled with the National Gallery of Art. As an accomplished cartoonist, he illustrated Xanti by Neville Ukoli and the Aboki Comic Strip for The Sunday Observer Newspapers, and was the in-house cartoonist for The Nigerian Observer Newspapers.

    NGA joins art enthusiasts, colleagues, and friends in paying tribute to this artistic legend and celebrate his contributions to Nigerian art. May Olu Ajayi’s soul rest in peace, and may his legacy continue to inspire future generations of artists.

  • ‘Museums must adapt, innovate to remain relevant’

    ‘Museums must adapt, innovate to remain relevant’

    Director-General National Commission for Museums and Monuments (NCMM) Mr. Olugbile Holloway has said that museums in this changing time must adapt and innovate to remain relevant and impactful in its community. He stated that museums are not merely buildings that house antiquities, but living institutions that offer spaces for learning, dialogue, and cultural continuity. “They reflect our past, engage with our present, and help us shape our future. In rapidly changing communities, museums serve as anchors of identity, offering context and understanding in times of uncertainty,” he said.

    Holloway who spoke at this year’s International Museum Day celebration held at National Museum, Onikan, Lagos last week, tagged The Future of Museums in Rapidly Changing Communities, observed that across the globe, communities are evolving at an unprecedented pace and experiencing rapid urbanization, demographic shifts, technological advancements, and significant socio-political changes. Holloway was represented by the Curator National Museum, Lagos, Mrs Nkechi Adedeji.

    READ ALSO: Neglected Lagos roads

    “For us in Nigeria, where our cultural heritage is rich and diverse, museums play a critical role in preserving indigenous knowledge systems, promoting intercultural dialogue, and fostering national unity. They help us connect with our roots, educate our children about their history, and empower communities through cultural pride and awareness.

    “As change sweeps through our societies, museums must not remain static. We must embrace digital innovation, inclusivity, and community engagement. Museums of the future must be interactive, participatory, and accessible to all. They must represent the voices of youth, marginalised groups, and the dynamic realities of our times. In Africa, where oral tradition and community memory remain vital, museums must continue to be custodians of both tangible and intangible heritage,” he added.

    According to him, museum must foster research, creativity, and resilience in the face of global challenges such as climate change, conflict, and displacement. He tasked museum staff to reaffirm their commitment to building museums that evolve with their communities. “Let us envision institutions that do not just preserve the past, but actively shape the future,” he said. 

    Guest speaker at the celebration, Curator, Jaekel House/Railway Museum, Mr. Henry Oyediran identified environmental concern, social change, demographic shift, technological advancement and political shifts and alignment as factors that may hinder the progress and progressions of museum professionals.

    He said museum plays multifaceted roles in the community, which include preservation of heritage, educator, repository of knowledge, community hub, centre of inspiration among others. 

    Oyediran stressed that museum is expected to impact the community it serves by documenting its history and other community events and serving as a must-see tourist destination. “They collect, preserve, and showcase artefacts and stories that reflect the community’s heritage and help to build a sense of identity and belonging. The Museum chronicles and documents the histories of communities lest they forget and provides a compass for the future as well, and posts a reminder of changes in the community,” he added.

    On how museums can be relevant in changing time, he said: “For the museums to stay important, impactful and relevant there is a need to adequately fund them. The museum of the 21st century museums must be well funded to ensure its continual relevance to the community it serves and to have an impact on the society. The modern museums are no longer just institutions of preservation, they are beacons of community engagement, learning, and cohesion.

    “If and when museums are adequately funded, more collaboration is expected, and the museums will continue to chart new paths forward for both the institutions and the communities they serve. Modern museums must be dynamic and responsive, leveraging new technology and community partnerships to stay relevant.

    The future of the museum lies in partnership with schools, libraries, associations, other museums at home and abroad to maintain its stand against the future advocacy – to know about what you do, who you are helping and what you are.

    “The museum must always be there to promote and spread information that is committed to the truth and emerging societies/communities, by so doing laying good information about the community they serve. This way, the museum must gain more visibility in the society or communities in which it is situated.”

    International Museum Day is a significant event celebrated globally every May 18. This annual celebration, established by the International Council of Museums (ICOM) during its 12th General Assembly in Moscow in 1977, aims to raise awareness about the important role museums play in the development of society.

    The IgboUkwu Development Union delegation led by its president general Dr. Sir Mck Ubah, the Ezeakajiugo, performed the traditional breaking of the kola nuts. Other members were
    Chairlady, IgboUkwu Development Union,(Women), Lagos, Nono Nkechinyere Umeobi, who was represented by Mrs Obialunamma Pamela Onyemena, Vice Chairlady and Chairman,IgboUkwu Development Union,Lagos, Mr Anigbogu Chukwudi.

    The day was not all about speeches as some friends and stakeholders of the museum were recognized and presented some gifts. The event, which also featured cultural performances by White Diamond Troupe, and talks by students on theme of the day, had guests as Prof Ebun Clark, Dr. Mudiare Onobrakpeya, Taiwo Olaniyan, Ronke Ashaye, Mrs. Caro Sosu in attendance. Also, a guided tour of a permanent exhibition titled Cycle of Life was conducted by some secondary school students. 

  • Ajido honours Grammy Award winner Olatunji

    Ajido honours Grammy Award winner Olatunji

    The serene community of Ajido in Badagry Local Government Area of Lagos State was in a festive mood last Saturday as residents converged on the community’s open square, Aholu Thanji, to honour the legendary drummer and Grammy Award winner Dr. Micheal Babatunde Olatunji. They defied the scorching sun and the intermittent shower of rain to celebrate one of their own who brought honour and pride to Ajido Kingdom. Masqueraders in their numbers danced round the community in procession as homage and traditional rites prelude to the big feast of a legend.

    Men, women, young and old occupied the sandy Aholu Thanji to be part of an unprecedented celebration of a legend.

    At the core of the celebration is the promotion of Ajido heritage, which His Royal Majesty Saheed Sedonu Adamson, Aholu Topon Toyiaga 1 of Ajido Kingdom, Sato dancers and Zangbeto performance and magic display represent.

    Last Saturday’s event tagged Feast of a legend, an initiative of Bond Africana in conjunction with the Olatunji Family, is a build up to the 2027 centenary celebration of the legendary drummer. 

    READ ALSO: Celebrating President Tinubu’s remarkable two years in office

    Feast of a Legend is an annual cultural event initiate by Bond Africana, a vibrant organization dedicated to celebrating African heritage, history, and creativity. The festival is designed as a grand homage to iconic African figures—both historical and contemporary—who have shaped the continent’s story through leadership, innovation, arts, activism, and cultural excellence.

    Launched as part of Bond Africana’s broader mission to preserve and promote African narratives, Feast of a Legend weaves together elements of history, storytelling, music, and visual arts.

    Chairman of the event, Mr. Abraham Olukayode Seton Hodonu described the celebration not only as an eye-opener, but also an unprecedented honour no one has been so given in Ajido. He urged the people to emulate the good works of Dr. Olatunji, adding that “if you do right, you will reap the fruits as we have done today.” 

    “This type of ceremony has never been done to anybody in the history of this town. Your father has laid a precedence that has never been laid by anybody… As a community we will establish a hall of fame. And your father will be the first person whose picture will be exhibited in the hall.

    It may be in the palace or in the town hall. Your father photograph will be number one. There is no other honour you can give to anybody than what is being done now. The Lord will continue to bless you as you honour your father, the Lord will honour you,” he added.

    Speaking on behalf of the family, Mrs. Modupe Maume Olatunji commended everyone for participating in the celebration of Baba Olatunji, adding that Baba grew up in Ajido and was inspired from young age to take to drumming, which took him all over the world.

    “He always told us if you have a good name and you do good deeds, you will go far. And we are grateful that each and every one of you is here today to witness this occasion to celebrate and kick off his 100th birthday which will be in 2027,” she said.

    In a tribute from Mwagale, Kozza, Tukie, Basi and lyabo, the family said: “Baba, you lived as both a humanist and a legend. You were and still legendary. A Grammy-winning percussionist, a devoted philanthropist, a proud Pan-Africanist, a beloved father. And to us, a cherished grandfather. “

    “At your core was a deep and abiding belief in the power of family-biological, chosen, and global. You cared for all of us with grace, strength, and unwavering love. And even now, beyond the veil, we feel your care guiding and uplifting us. You gave us the greatest gift: a radiant legacy woven with vibrant fabrics, melodic songs, rhythmic movement, and mighty drum beats. We pledge to share that gift with the world.

    “We are ready and deeply honored to carry your legacy forward: a legacy of love, unity, and peace. As we step into new chapters and welcome the 4th generation, we do so with reverence for your words and wisdom, forever honoring the truth that ‘rhythm is the soul of life.’ And when the wind carries our collective heart ‘beat’ to your corner of the universe, we know you will respond with infinite love, with eternal Ife. Love is eternal, love is Ife.”

  • Family Meeting: building block of society

    Family Meeting: building block of society

    Parents, students and other stakeholders recently converged on Gallery Hall National Council for Arts and Culture, National Theater Complex, Iganmu Lagos to share thoughts on the need to create a supportive structure and family environment where members realise their full potential, thus creating a progressive society. It was at the instance of Family Meeting series project, an Entertainment Bus-Stop Ltd, community engagement and Corporate Social Responsibility initiative marking its 10th edition, under the platform of the United Nations declaration of International Day of Families. Participants engaged in conversations on the theme Preserve Our Family Unity in Peace, Security and Moral Values, as it is essential for every society to create a supportive structure and family environment where members realize their full potential, thus creating a progressive society.

    Project convener, Ms. Eki Faith Eboigbe, highlighted the need for an environment of love, understanding, encouragement, and healthy relationships between parents, caregivers, and their wards. She stressed the importance of instilling vital soft skills such as attentive listening, emotional intelligence, and a sympathetic presence to nurture a humane character that is essential in today’s society.

    Head of Directorate, National Council for Arts and Culture, Lagos zonal office, Princess Ivie Betty Uwa-Igbinoba who hosted the event welcomed guests to the gallery hall.

    She reiterated the significance of a healthy family unit to society and expressed the agency’s delight in collaborating with Entertainment Bus-Stop Ltd on this laudable project that aligns with the Directorate’s goals and mission. The moderator, Mrs. Onome Odili, engaged the speakers and guests in robust conversations based on the theme. Speakers including Mrs. Deborah Odutayo, Executive Director Royal Roots Communication Network, and Engr. Ifeanyichukwu Avajah, Former Chairman, Association of Nigerian Authors, shared personal experiences to encourage parents towards intentional responsible parenting. This, he said, involves actively fulfilling parental duties to ensure the well-being of their wards and develop them into responsible adults who contribute to society.

    READ ALSO: Celebrating President Tinubu’s remarkable two years in office

    Other guests present at the event were; Mrs. Toki Mabogunje; past President, Lagos Chamber of Commerce and Industry, Dr. Prevail Farida; Peace Ambassador, Mrs. Jomion Shogbola; a renowned Educationist, Mrs. Juliet Odesanya; a Seasoned Banker and Mrs. Moji Oshodi-Glover, all shared their perspectives on aspects that will further strengthen the family unit.

    The conversations were focused on sharing relatable hands-on experiences and workable solutions that have been successful, which can be utilized as part of the toolkit for family sustainability. Thereafter, children from the Kings & Queens Arts Academy presented a drama performance titled Dancing Mosquito, a thematic stage play with a message to create awareness and stimulate proactive measures towards eradicating malaria in Nigeria and the Sub-Saharan continent.

    Master of ceremony, Mr. Steph Ogundele said the Family Meeting series project is dedicated to building and stabilizing the family, an essential building block of society. Entertainment Bus-Stop Ltd has shown unwavering commitment to continuing conversations that will ignite impactful outcomes for families and society.

  • Driving safety culture through films

    Driving safety culture through films

    When art and public safety converge, powerful change follows. In the third quarter, Abuja will host the first Road Safety International Film Festival (RSIFF), a pioneering initiative that enlists Nollywood storytellers, FRSC experts, and youth advocates to confront Nigeria’s road crash epidemic. Under the banner Drive Right, Drive Smart, audiences will experience immersive films, live skits and celebrity roundtables—all crafted to transform road use habits, galvanise community responsibility and spark a nationwide commitment to safer streets, reports Associate Editor ADEKUNLE YUSUF.

    In a bold convergence of art and advocacy, Nigeria is preparing to unveil its inaugural Road Safety International Film Festival (RSIFF), a pioneering endeavour aimed at redefining how citizens absorb, internalize, and respond to the principles of safe driving. Against the vibrant cultural tapestry of the Federal Capital Territory, this festival aspires to transcend the typical trappings of public service announcements, harnessing cinema’s emotive resonance to make road safety both deeply personal and powerfully persuasive.

    Far more than an opportunity to screen short films and skits, RSIFF represents a collective movement spearheaded by the Federal Road Safety Corps (FRSC), the I Am the Future of Nigeria Youth Initiative (IFON), and the Actors Guild of Nigeria (AGN). Its guiding mantra—“Drive Right, Drive Smart”—distills an urgent message within a nation where road traffic accidents claim thousands of lives each year, many of them young and brimming with potential. In staging this festival, the organisers are acknowledging that facts and figures alone, however compelling, often lack the staying power of a well told story.

    At a recent press conference in Abuja, FRSC Corps Marshal Malam Shehu Mohammed described RSIFF as an “entertainment based education project,” one that builds on the Corps’ existing programmes by weaving road safety lessons into narratives that resonate. “We are leveraging film and celebrity influence to deepen understanding of traffic laws and encourage responsible driving,” he explained. Through this blend of star power and storytelling, the festival aims to engage viewers on an emotional level, allowing them to see themselves in the drivers and passengers who populate these short dramas.

    For young audiences in particular—those most at risk on Nigeria’s roads—the festival offers a fresh approach. Rather than didactic lectures or dry statistics, RSIFF presents real world scenarios dramatized with authenticity and flair. These cinematic vignettes will illustrate how a moment’s inattention or a single lapse in judgment can lead to tragedy, while demonstrating how simple choices—wearing a seatbelt, obeying speed limits, or avoiding distractions—can preserve life.

    READ ALSO: Celebrating President Tinubu’s remarkable two years in office

    Behind the glamour, there is a carefully considered strategy. By situating film screenings alongside panel discussions with road safety experts, interactive workshops for filmmakers, and public viewings in open air venues, RSIFF will create multiple touchpoints for learning. Media coverage and social media campaigns will extend the festival’s reach well beyond its physical venues, ensuring that the festival’s messages ripple through communities nationwide. The involvement of the Actors Guild of Nigeria is particularly significant. As cultural influencers whose work already shapes public opinion, Nollywood stars can amplify RSIFF’s impact—transforming on screen lessons into off screen behavioural change. When beloved celebrities share personal commitments to road safety, their fans are far more likely to follow suit.

    Ultimately, the Road Safety International Film Festival seeks to usher in a cultural shift: from viewing road regulations as impediments, to embracing them as safeguards that enable mobility, protect families, and preserve futures. By marrying the captivating power of cinema with a life saving message, RSIFF stands poised to spark a nationwide conversation—one that moves beyond mere awareness to real, lasting transformation. In the flicker of each frame, the festival carries the promise that safer roads and saved lives may yet become Nigeria’s greatest box-office successes.

    It is, by all accounts, a pioneering move on the African continent, but one that joins a growing global chorus. From France to Chile, India to Morocco, Ethiopia to Congo, film festivals have increasingly become platforms for amplifying road safety narratives, dramatising real-life traffic scenarios, and urging behaviour change in a format that sticks.

    In many ways, Nigeria is uniquely poised to make RSIFF a runaway success. The nation’s film industry—Nollywood—is the second-largest in the world by volume and enjoys tremendous reach across demographics. By partnering with the Actors Guild of Nigeria, the organisers are harnessing not only the power of storytelling, but also the influential heft of some of the country’s most recognisable public figures. The President of AGN, Emeka Rollas, was unequivocal in the Guild’s commitment to the festival. “The Actors Guild of Nigeria is proud to collaborate with ‘I Am the Future of Nigeria Youth Initiative’ (IFON) and the Federal Road Safety Corps (FRSC) on this historic journey,” he stated.

    Rollas went further to explain that many actors have already signed on as Road Safety Ambassadors. “They are lending their voices, faces, and influence to this noble cause as we call on many more to join,” he said. “To my colleagues in Nollywood, this is our opportunity to give back to society by using our art for advocacy; let us create stories that matter—stories that save lives. When film meets purpose, magic happens. Let us make that magic count; let us make Nigeria’s roads safer one story at a time.”

    At the heart of RSIFF lies a simple but powerful truth: narratives matter. And in the realm of road use, where reckless driving, disregard for traffic rules, and poor enforcement have cost lives and livelihoods, the ability to frame the conversation differently is a game-changer. Mrs Noni Okocha, the Chief Executive Officer of IFON, captured this vision with eloquence and conviction. “This campaign is not just another programme; it is Nigeria’s first-ever road safety movement powered by film, media, and celebrity advocacy,” she said. “In collaboration with the Actors Guild of Nigeria and other key partners, we are harnessing the power of Nollywood storytelling and youth engagement to make road safety education more relatable, impactful, and far-reaching.”

    Her words bear the weight of a pressing national crisis. According to data from the World Health Organization (WHO), road traffic crashes remain a leading cause of death in Nigeria, particularly among people aged 15 to 29. Okocha’s call to action is both poignant and powerful: “When we come together—government agencies, communities, schools, media, and celebrities—we cultivate a culture where safety becomes our second nature. Together, we can save lives, we can protect families, we can build a future where every road user gets home safely.”

    Beneath the glitz of celebrity endorsements and red carpet screenings, RSIFF is anchored by a clear strategic vision. According to the Corps Marshal, the festival seeks to elevate public understanding of traffic laws through vivid, relatable storytelling, using films that place viewers directly into the heart of real life driving scenarios and their consequences. By doing so, it aspires to foster genuine behavioural change—especially among young motorists—boost compliance with safety regulations and rekindle national interest in responsible road use. At the same time, it will broaden the FRSC’s presence across digital and traditional media, give creative professionals a meaningful channel for civic engagement, and ultimately reduce road accidents through enhanced driver education and awareness. In short, RSIFF hopes not just to inform but to inspire every road user to embrace safety as a personal commitment.

    The Corps is extending an open invitation to entertainers, content creators, skit makers, actors, directors, and youth influencers to join the movement. It is a call to wield their creative talents in service of a national cause that affects every Nigerian, regardless of status or station. “The Corps is convinced that the objectives of this festival will help the re-education and re-orientation of road users through dramatising real life scenarios using short films, skits, and interactive media contents,” Mohammed reiterated.

    This emphasis on “dramatisation” is critical. In the age of TikTok, YouTube, and Instagram Reels, where digital content is consumed voraciously and at speed, the potential to saturate public consciousness with safety messages is unprecedented—if done creatively. For too long, road safety campaigns have been couched in bureaucratic language, buried in officialdom, or consigned to dull lectures in school auditoriums. RSIFF disrupts this pattern by making learning visceral, visual, and vibrant. In doing so, it aligns perfectly with global best practices that advocate for behavioural science-informed campaigns—ones that leverage emotion, relatability, and repetition. Moreover, RSIFF is emblematic of a broader shift towards soft power approaches in public policy. It recognises that to change how people behave, one must first change what they believe—and that belief is often shaped not by rules but by stories.

    As the Federal Capital Territory prepares to host the maiden edition of the Road Safety International Film Festival in the third quarter of the year, a sense of anticipation is in the air. What stories will emerge? What impact will they have? How many lives will be touched—or even saved—by a powerful skit, a short documentary, or a fictional tale that mirrors real danger?

    For every parent who has lost a child to a preventable crash, every commuter who has witnessed recklessness on the highways, every young person tempted to ignore traffic rules, RSIFF offers more than entertainment—it offers redemption, reflection, and renewal. It is not just a festival. It is a national reckoning. It is a cultural renaissance that beckons us to reimagine the road as a place not of peril but of purpose, not of loss but of life.

    In the final analysis, the Road Safety International Film Festival represents an inflection point for Nigeria. It is a rare convergence of art and advocacy, passion and policy, cinema and citizenship. And if the vision of the FRSC, IFON, and AGN finds full expression, the festival will not only enrich Nigeria’s cultural calendar—it will recalibrate the nation’s collective conscience on the sanctity of life and the civility of road use. For a country too long haunted by the sirens of emergency vehicles, RSIFF may just be the clarion call for a safer, saner journey ahead. And in that journey, every Nigerian—whether behind the wheel, in the back seat, or behind the camera—has a role to play.

  • Oladoyin Idowu’s journey to empower dyslexics in Nigeria

    Oladoyin Idowu’s journey to empower dyslexics in Nigeria

    Oladoyin Idowu wears many hats: assistant psychologist, psychosocial support consultant, mental wellness advocate, and operations lead at Serenity Nigeria. At 17 years old, she founded One Word Africa Foundation. Her work is rooted in equity, sustainability, and creating real impact for those often left behind.  In this interview with Assistant Editor, EVELYN OSAGIE, she speaks on her journey to empower dyslexics in Nigeria and more.

    The inspiration behind my One Word Africa Foundation and dyslexia advocacy

    Honestly, it all began with a personal struggle. I discovered I had dyslexia in 2015, and it changed my life. At that point, I had already gone through so much from academic frustration, self-doubt, anxiety, and years of feeling like I was just not enough.

    But discovering I had dyslexia gave me an identity. It helped me understand that I wasn’t lazy or stupid. I just learned differently. By 2016, I had started sharing my story online, and the response was overwhelming. People were reaching out; adults, parents, teachers, saying things like, “This sounds like me” or “This sounds like my child.”

    That’s when I knew this wasn’t just about me. It was bigger. So, I started One Word Africa Foundation in year 2016, when I was 17 years old, to push for awareness, support, and dignity for people with dyslexia, especially in Nigeria where conversations around learning difficulties are still very limited.

    My personal experience that shaped my advocacy

    What started for me as an academic struggle eventually compounded into mental health struggles, terrible imposter syndrome, anxiety disorder, and self-esteem issues. The way society responded to my inability to learn; in school, at home, everywhere made me internalize a lot of negativity.

    Because of that, our advocacy at One Word Africa is holistic. We don’t just focus on helping people read better, we pay attention to the emotional, psychological, and social dimensions of dyslexia. We want to heal the whole person. That perspective is what makes our intervention programs effective.

    READ ALSO: Neglected Lagos roads

    Growing up that impact the woman I became

    Growing up was challenging, especially as I struggled with my identity. But even in that uncertainty, one thing was always clear, my sense of empathy. From a young age, I have always been someone who cared deeply for others, stood up for people, and found joy in seeing others happy. That quality has shaped the woman I have become. It shows up in my work, my advocacy, and my desires to build systems that help people not just survive, but thrive. At the heart of everything I do is a simple mission: to contribute to people’s happiness and make life easier and more meaningful for those around me.

    Being a woman, to you?

    To me, being a woman means holding the power to give life, not just biologically, but in the way we nurture people, ideas, and communities. It means being a legacy builder and a changemaker. As a woman navigating spaces like neurodiversity and advocacy, I see it as a privilege to challenge stereotypes and redefine what’s possible. For me, womanhood is an open canvas, a template through which I can drive positive change, mentor younger women, and contribute meaningfully to nation-building and the future.

    Beauty to me

    To me, beauty is coming into your essence, truly knowing and being comfortable in your own skin. It’s about self-awareness, recognizing your identity, your power, and being proud of the person you are becoming. Beauty is the ability to behold yourself, not just in the mirror, but in your thoughts, your values, and your growth.

    It’s both internal and external: doing the self-work to improve your mindset, your appearance, and how you carry yourself. Beauty is dressing in a way that reflects your body, your style, and your truth, without needing anyone else’s validation. It’s loving what you see and who you are, because you have taken the time to truly know yourself.

    My hope for the future of dyslexia advocacy in Nigeria and across Africa

    I want to see policy change; bills passed that mandate screening and support for dyslexic learners. I want inclusion to be built into our education and workplace frameworks, not something we have to beg for. I want to see more research done in Nigeria, by Nigerians, so that when we quote statistics, they reflect our actual realities.

    And I want to see cross-African partnerships, for us to develop frameworks that work in our own context. We need to build systems that understand our culture, our schools, our families. Ultimately, I want to see a world where dyslexics can thrive, where they’re not just surviving, but actually flourishing.

    My professional journey outside of the NGO

    It’s been a beautiful journey of growth. I started out as the struggling student no one believed in, I couldn’t read properly, teachers were frustrated with me, and I honestly felt like I wouldn’t amount to much. But after my diagnosis, I decided to go back to school to study psychology, and I ended up graduating as one of the top five in my class.

    Since then, I have written and published research on dyslexia, obtained multiple certifications in dyslexia and mental health, and worked across different settings. I currently serve as an assistant psychologist at Serenity Nigeria and consult on various mental health projects. I have also worked on psychosocial support frameworks for women in internally displaced camps and people in low-resource settings. I am passionate about building systems that are scalable, inclusive, and accessible to the people who need them most.

    My books

    Yes! I am so excited about my two books I’m writing.

    The first is a children’s storybook called Audrey’s Amazing Adventure. It’s basically my story, but simplified for children. It’s about encouraging kids to dream big, push through struggles, and believe that their challenges don’t define them.

    The second is a memoir titled Redefining Dyslexia: My Path to Leadership. It’s my story from the beginning ; growing up with undiagnosed dyslexia, navigating school, discovering myself, building One Word Africa, and becoming a leader in this space. I wanted to encourage an underdog by showing them that the child everyone thought wouldn’t amount to anything can actually go on to make impact.

    Biggest challenge people with dyslexia still face in Nigeria

    Support is the biggest issue. People either can’t access resources, or the ones available are too expensive or too complicated to understand. A lot of families don’t even know where to start. There are very few dyslexia-focused organisations in Nigeria, and even fewer that offer free support.

    My fashion style

    My fashion style is evolving. I am currently learning to understand what truly suits me, learning to dress for my body type, choosing colors that compliment my skin tone, and embracing outfits that make me feel confident and authentic. I have become more intentional about what I wear, and that shift has made a big difference in how I carry myself. One of my favorite fashion choices is African print, especially Adiré. I love how versatile and expressive it is, whether it’s styled into a flowing boubou, a chic two-piece, or a midi dress. Adiré gives me comfort, elegance, and a cultural identity. I love outfits that are loose yet stylish, they allow me to move freely while still looking put together. Overall, comfort is my priority, especially for my day-to-day work, public speaking engagements, or meetings. But I also enjoy being unpredictable with my fashion, I like the idea that you never know what look I will show up with next. Whether it’s traditional, edgy, or soft and minimalist, I love having that freedom to express the different layers of who I am.

    Fashion item I cannot do without

    Honestly, my glasses! I can switch up my clothes, shoes, and accessories, but my glasses are non-negotiable. I literally can’t see without them, so they are both a necessity and, over time, they have become part of my signature look. So yes, glasses first, fashion follows.

    Relaxation

    While I am involved with people through my work, I am also someone who values solitude. I cherish my quiet moments, whether that’s a spa day, sleeping in, or watching a good movie, as a way to recharge and stay grounded.

    What’s next for me

    That is a really exciting question. I am stepping into authorship, I am about to publish books that are very dear to my heart: My Dyslexia Story. There will be a version for children and another for adults, and both are aimed at raising awareness, offering hope, and changing the narrative around dyslexia in Nigeria and beyond. Alongside that, I am formally launching a neurodiversity consultation firm. While I have consulted informally with families and schools for years, I am now building a structured platform to offer professional services, supporting parents, educators, and organizations in understanding and helping individuals with learning difficulties. It’s a natural progression of the work I have done for nearly a decade, and I am excited to see it grow.

  • IPC, NAWOJ partner to promote women issues in elections

    IPC, NAWOJ partner to promote women issues in elections

    To boost democratic participation and elevate the voices of women in Nigeria’s political discourse, the International Press Centre (IPC) and Nigeria Association of Women Journalists (NAWOJ) held a high-level consultative forums with key women media stakeholders, aimed at promoting gender-sensitive reporting and amplify women’s voices in the electoral process.

    Themed “Advancing Female Journalists’ Impactful Reporting on Women Issues in Election and Democracy,” the forum, which was held in Port Harcourt at the weekend, was supported by the European Union under the Support to Democratic Governance in Nigeria Phase II (EU-SDGN II) programme.

    IPC Executive Director, Lanre Arogundade, emphasised the organisation’s commitment to strengthening democracy and increasing women’s participation in politics. He announced plans to provide training and support to female journalists, enabling them to effectively cover women-related issues in elections and project Nigeria’s women politicians globally; the initiative’s objectives include: enhancing female journalists’ capacity to report on women’s issues in elections; increasing the visibility of women’s voices and perspectives in the electoral process; and fostering a culture of gender-sensitive reporting

    READ ALSO: Celebrating President Tinubu’s remarkable two years in office

    Senior lecturer at the University of Port Harcourt, Dr. Titilayo Osuagwu, who gave the keynote address, highlighted the need for women’s recognition in politics and encouraged female journalists to promote women in their reports.

    NAWOJ National Chairperson, Hajiya Aisha Ibrahim, represented by Deputy National Chairperson Dr. Lilian Okonkwo Ogabu, appreciated IPC’s initiative and pledged collaboration on women’s empowerment and social responsibility issues. “By empowering female journalists, we can create a more inclusive and equitable democratic process,” Dr. Ogabu said.

    IPC) and NAWOJ reiterated their commitments to promoting democracy, human rights, and gender equality through various initiatives and programmes. The meeting was attended by NAWOJ officials, top women journalists from across the country, and IPC representatives.