Category: Arts & Life

  • Anietie Udoh joins Global Marketing Titans as finalist for Native Advertising Marketer of the Year

    Anietie Udoh joins Global Marketing Titans as finalist for Native Advertising Marketer of the Year

    MARKETING EDGE’s Anietie Udoh  has been Nominated Among the World’s Top Content Marketers at the 2025 Native Advertising Awards.

    Anietie Udoh emerges only African finalist for Native Advertising Marketer of the Year after series of initial screening and forensic back- check on his pedigree.

    Anietie Udoh, Divisional Director of Marketing at MARKETING EDGE Publications Ltd, has been shortlisted for the prestigious Native Advertising Marketer of the Year award at the 2025 Native Advertising Awards.

    This recognition places him among an elite group of marketing experts globally, including influential figures such as Becky Vinter, Executive Director of Content at Business Insider, and David Lennon, SVP & Head of Fortune Brand Studio.

    The shortlist released by the organisers of the awards  recently shows Anietie as the only African on the list for the Marketer of the Year category.

    The Native Advertising Awards, organized by the Native Advertising Institute, celebrates excellence in non-disruptive brand storytelling. As the world’s largest global program dedicated to native advertising, this award honors those who have made a remarkable impact through creativity, strategy, and measurable outcomes in both print and digital media.

    Read Also: Anietie Udoh joins global jury panel for 9th Native Advertising Awards

    Anietie’s inclusion in this prestigious shortlist is a testament to his outstanding leadership and innovative approach in the marketing and advertising industry as well as his deep insights in creating narratives that tell the African stories.

    With nearly two decades of experience, he has led successful marketing campaigns, positioned brands for growth, and driven forward-thinking strategies for global and local companies.

    The grand ceremony for the 2025 Native Advertising Awards will take place on May 14 in Kings Place, London, where Anietie and other nominees will be celebrated for their contributions to the evolution of content marketing.

    In a year filled with extraordinary global contenders, Anietie’s nomination serves as a proud moment for Nigeria’s marketing community and highlights the growing recognition of African marketers on the international stage.

  • Culture Academy opens campuses in Lagos, Oyo, Cross River, Abuja

    Culture Academy opens campuses in Lagos, Oyo, Cross River, Abuja

    The Federal Government specialised monotechnic for cultural studies, Nigerian Academy for Cultural Studies (NACUS), will commence its academic session  in September, with pilot campuses in Lagos, Cross River, Ogbomosho in Oyo State and the Federal Capital Territory, Abuja.

    The Monotechnic, which is powered by the National Institute for Cultural Orientation (NICO), a parastatal of the Federal Ministry of Art, Culture, Tourism and the Creative Economy, is established to train Nigerian citizens on dynamics in cultural studies and instill in them, cultural education to boost cultural pride in Nigeria. 

    Executive Secretary/CEO of NICO said countries like Japan, China, and Korea have demonstrated that national development is indeed a function of cultural realisation, alluding to the fact that part of the reasons why Africa is backward is purely as a result of cultural imperialism, which we need to stand and fight against.

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    According to him, with the curriculum of the Academy already approved by the National Board for Technical Education (NBTE), and its registration with the Corporate Affairs Commission, certificates to be awarded to graduates of the monotechnic for National Diploma in Cultural Administration Resource Management and Postgraduate Diploma in Cultural Administration can be used for employment and career progression.

    He maintained that the curriculum for the Academy is designed to foster and boost cultural knowledge in a competitive way, as comparative cultures will be studied to appreciate that Nigeria’s culture is not in any way inferior to any other culture in the world. It is gratifying to note that those in the arts and culture sector in all states of the federation, now have a specialized certification that qualifies them to be professionals as the civil service will acknowledge the certificates for promotion and employment.

    The National Diploma and Postgraduate Diploma programmes are open but not limited to cultural officers, theatre practitioners, workers in the hospitality sector, filmmakers, and foreign students who are interested in Nigerian culture. These certificates qualify Nigerians all over the world to be cultural officers in the nation’s foreign embassies, which is indeed a necessity at this point in Nigeria’s development.

    The Academy is also introducing courses such as Cultural Technology and the Cultural Pharmacology, with the aim to contribute to the GDP of Nigeria by developing a few things locally that will reduce pressure on foreign exchange in Nigeria.

    While the Cultural Technology department is expected to look into what the Nigerian environment can produce, in terms of natural resources to be easily converted to human usage through technology, the Pharmacology department will work on existing and yet to be created botanical gardens on how to convert our plants into capsules or tablets for usage,

    To support Federal Governments interest in promoting cultural heritage through education, the Cross River State Government has graciously donated a befitting building to serve as the South-South campus of the Academy, in demonstration of its commitment to enriching cultural research, preservation and promotion in the state.

    Similarly, the Soun of Ogbomosho, His Imperial Majesty, Oba Ghandi Afolabi Olaoye has equally donated a building to serve as campus for the Academy in the South-West region.

    While appreciating the Federal Government for establishing an Academy for cultural training, Oba Ghandi Afolabi Olaoye said the entire Ogbomosholand is grateful for the opportunity to have a campus of the Academy situated within the region, stressing his commitment to support the preservation and promotion of the rich cultural heritage of his people.

    He also emphasized his commitment to the success of the Academy, saying it will serve as a hub for cultural studies and research that will not only promote our cultural values but also foster unity and understanding amongst the people of Nigeria.

  • MOWAA’s fundraiser blends art, culture, call for local support

    MOWAA’s fundraiser blends art, culture, call for local support

    Art enthusiasts and patrons gathered on Tuesday, April 8, for an exclusive fundraising dinner in Lagos, celebrating the Museum of West African Art (MOWAA) and the return of the Nigeria Pavilion from the 2024 Venice Biennale.

    The private event, held at MÌLÍKÌ on Etim Inyang Crescent, was hosted by investment banker and MOWAA Development Board member, Ike Chioke, alongside his wife, Yvonne Chioke.

    In his welcome address, Chioke spoke passionately about his deep-rooted connection to Nigerian culture and the urgent need to invest in preserving the nation’s heritage. 

    “One of the projects my wife and I have supported is the Museum of West African Art,” he told the room of MOWAA patrons, collectors, and cultural advocates.

    He highlighted MOWAA’s mission to redefine the traditional museum model by creating a dynamic institute that not only safeguards Nigeria’s cultural heritage but also educates future generations about the country’s identity and traditions. 

    Describing the museum as a hub for art lovers, Chioke underscored its role in deepening public engagement with Nigeria’s rich cultural legacy.

    He said: “This initiative comes at a time when global attention is increasingly focused on Nigeria’s development and cultural influence.

    “Since its establishment in 2019, MOWAA has made significant strides, with its first operational building now standing on its Benin City campus,” he stated.

    According to Chioke, the museum has “come of age,” and its location in Benin, a city globally recognised for its iconic bronzes was a strategic decision. This choice, he said, reflects the nonprofit organisation’s commitment to grounding cultural ownership in a historically significant center of African artistic excellence.

    He called on art enthusiasts and advocates of Nigerian history to rally support for its preservation efforts.

    Outlining the institute as a beacon for storytelling and cultural education, Chioke stressed its role in helping both adults and children understand their roots and the impact of heritage on personal identity while appealing to individuals who are passionate about Nigeria’s culture to aid in promoting and sustaining the institution’s mission.

    Philip Ihenacho, director, MOWAA, followed with a passionate address that detailed MOWAA’s evolution from a conversation about restitution to an ambitious platform for contemporary African creativity while re-echoing Chioke’s appeal for local investment in the facility.

    According to him, despite the institute having received $25 million, primarily from foreign donors, many international partners would prefer to see Nigerian control.

    He said: “What we decided from the beginning was that we did not want to be a memorial for art done hundreds of years ago and disconnected from the present. We wanted to support contemporary creative, not just visual artists, but fashion designers, filmmakers, musicians, and photographers.”

    He noted a paradigm shift in global perception, stating: “Twenty-five years ago, if you said you were Nigerian abroad, people might talk about their strange airport stories or spam faxes. Today, they say ‘wow!’ And that’s not because of oil and gas, it’s because of our culture.”

    Ihenacho revealed a robust sustainability plan aimed at ensuring the long-term viability of the project, which is set to operate differently from traditional museums.

    Responding to concerns about financial sustainability, he emphasised that the initiative is not just focused on construction but also on consistent maintenance. 

    “We don’t want to just build something, we want to make sure that we maintain it,” he said.

    Structured as an independent, non-governmental charitable foundation, the project, Ihenacho explained, will rely on two key income streams: continual donations and international grant support.

    He said: “One is continual donations. So we’re setting up a membership scheme. If you join as a member, that entitles you to a number of privileges, privileged access to exhibitions, but also we run seminars, educational programming, etc. So as a member, you are able to access some of these things.

    “And then secondly, we are plugged very much into the international foundations. So people like Ford Foundation, Getty Foundation, Mellon Foundation, large US foundations, large European foundations are also providing support to us.”

    While re-echoing Chioke’s appeal for local investment in the facility, Ihenacho noted that despite the institute having received $25 million, primarily from foreign donors, many international partners would prefer to see Nigerian control.

    He made a heartfelt appeal to Nigerian stakeholders, stating: “Every institution asks us: What about Nigerians? What is the local support? Your donations, no matter the amount, will help unlock additional support.”

    He further described the new building as the largest and most sophisticated collection and storage facility in Africa. “It is the only EDGE-certified museum in the world, powered entirely by solar and battery by year-end,” he remarked.

    Beyond the physical structures, he shared that the museum has planted a rainforest at its centre, a homage to the natural environment in which the ancient art was originally made. 

    “Ten years from now, I suspect the most memorable part of MOWAA won’t be any building, it’ll be that rainforest, right in the heart of Benin,” he added.

    Curator at MOWAA and the visionary behind the Nigerian Pavilion at the Venice Biennale, Aindrea Emelife, said: “It’s incredible to see Lagos’ art ecosystem come together to support this initiative. The Nigeria Imaginary exhibition debuted at Venice last year to incredible reviews, it was among the top 10 out of 150 country pavilions.”

    Emelife emphasised the importance of bringing the pavilion home, noting: “In many ways, the exhibition resonates more on Nigerian soil. It expands the conversation on how we can reimagine Nigeria, not from a place of loss but from creativity, resilience, and possibility.”

    Scheduled for a formal unveiling on November 9th and 10th at MOWAA’s Benin campus, the exhibition, she said, will include both contemporary commissions and historically significant periodicals that shaped Nigerian modernism.

    “It will be multidisciplinary and multigenerational, showcasing how incredible Nigeria has been and can continue to be,” Emelife added.

    Read Also: MOWAA partners with NGA, CBAAC to preserve Nigerian art, culture

    The evening’s narrative was further enriched by Director of the MOWAA Institute, Ore Disu, who spoke about the transition from conceptualisation to activation.

    She said: “Many of you have heard about MOWAA as a vision. But now, it’s becoming real. We are shifting from the inspirational to the operational. We’re opening our space next month and we’re ready to activate a campus that truly reflects African excellence.”

    Disu emphasised that the institute’s agenda extended beyond traditional notions of art. She detailed how the collections facility, equipped with world-class technology, down to controls for humidity and even vibrations will serve not only for preservation but also for generating global exhibitions and exchanges.

    According to her: “We’re embracing traditional craft makers, researchers, archaeologists bringing together knowledge systems that have long been underrepresented. This is about telling stories that haven’t been told because the infrastructure and support haven’t existed until now.”

    She also highlighted the importance of their upcoming artist residencies, describing them as a platform to incubate ideas, foster dialogue, and expand the boundaries of African creativity.

    By the end of the dinner, it was clear that the evening had transcended the limits of a fundraiser. It was a cultural moment, a call to action, and a celebration of the past, present, and future of African heritage.

  • Curation in the Digital Age: Harnessing Technology and AI Without Losing the Soul of Art

    Curation in the Digital Age: Harnessing Technology and AI Without Losing the Soul of Art

    • By Kikelomo Solomon-Ayeni

    Abstract
    The rapid evolution of artificial intelligence (AI), machine learning (ML) and other immersive technologies, such as virtual reality (VR) and augmented reality (AR) have now opened a whole new realm for curatorial practice. These technologies offer the potential for more audiences, more personalized interaction, and a new form of storytelling. But when they are introduced into the use of the exhibition they pose important questions on the authenticity of art and of the contexts of the art and of the human connection that is a part of art. This article looks at ways in which curators can integrate AI audience data, immersive installations, and algorithm-based recommendations into their programming. Informed by trends in digital practices in museums, it advocates for a “human-centered” digitality, one that utilizes technology to amplify, rather than substitute, the curatorial gaze, thereby preserving the human-centered nature of art engagement.

    Introduction
    For centuries, the work of a curator was defined by the material nature of objects, the space of galleries, and the intangible sense that curators had of context. But information technologies are remaking that foundation anew in the 21st century. The encounters, interpretations, and interactions of audiences with art that involve artificial intelligence, data analytics, or immersive media are no longer on the margins but are increasingly becoming part of the norm. There is a real and compelling push for museums and galleries to embrace these trends, not just to “keep up” but to increase accessibility and engagement as part of a global cultural marketplace (Parry, 2010).

    The problem is that technology can offer access and broaden audiences but can also turn art into content, an algorithmically determined feed or spectacle. According to Parry and Sawyer (2021), therefore, the curator should not remain a caretaker of objects, but rather become a creator of significant and hybrid experiences that respond appropriately to what technology can offer, while acknowledging our deep and innate human need for depth, context, and connection.

    Technology as an Insight Engine
    AI’s most immediate use for curatorial practice is in understanding audiences. Machine learning has the potential to mine visitor data on duration of stay in particular galleries and return visitation rates to discover these hidden patterns of engagement (Schroeder, 2020). Such findings can be applied to the design of exhibitions, helping curators to tailor interpretive resources, exhibit spaces, and/or exhibit themes to meet the needs of varying public audiences.

    But here, AI is not valuable because it makes curatorial decisions, but because it supplements them. Audience research can help determine what types of work appeal more to visitors, or indicate demographic groups that haven’t been sufficiently tapped into, but ultimately, it is up to the curator to give meaning to these results and weave them into a meaningful story. This mixture of the two models, where data is used but does not drive, allows for maintaining the scholarly integrity and aesthetic quality of the exhibition whilst being responsive to audience dynamics.

    In addition to analytics, cultural institutions are investigating the use of algorithmic recommendation systems like those employed by streaming services to match audiences with artworks they would like to experience. Although these tools can enhance discovery, they also have ethical implications. Algorithms are effective at reinforcing things people already prefer, which may limit exposure to complex or new work (Beer, 2017). Curators can counter this by creating “serendipity pathways” that integrate algorithmic recommendations with intentional curatorial disruptions, such that audiences are neither overwhelmed by all things familiar nor unable to engage with anything familiar.

    Creating Immersive and Interactive Experiences
    Curators can use immersive technologies, namely VR and AR, to expand the reach and access of exhibitions in new ways. In VR, viewers can step inside recreated historical spaces or virtual studios of artists without geographic or logistical limitations . Augmented reality (AR), which layers digital content atop real-world objects, can also enhance interpretation by providing animation, historical photographs, or narrative interactivity and storytelling (Champion, 2015).

    The judicious application of these technologies allows them to transcend gimmickry and become authentic extensions of curatorial discourse. For instance, the Smithsonian’s digital rendering of the Apollo 11 command module invited users from all over the world to explore the interior of the module and experience a multimedia history of its significance (Smithsonian Institution, 2019). Augmented reality in African art exhibitions can similarly make links between objects held by collections in the diaspora and their original geographic locations, allowing audiences not just to see the objects’ beauty, but to understand the journeys of these objects.

    The principles of interactive design can also be applied to the online world, in which online exhibitions enable audiences to engage more deeply in content that they may choose to explore non-linearly, providing a sense of agency. This shift from passive viewing to interactive engagement makes for a more personalized experience of the artwork and, as Falk and Dierking (2016) describe it, a model of “personalized museum experiences,” which focuses on the importance of personal agency in the process of making meaning.

    Preserving the Soul of Art in a Digital Context
    The most difficult task as technology becomes part of the curatorial process is to preserve the “soul” of art, the emotional, cultural, and historical resonances that cannot be measured. This is where the curator turns into a digital genius and authenticity protector.

    Digital documentation and imaging, although primarily used as a preservation methodology, can have an interpretive function as well. The documentation of transient artworks, performances, or site-specific installations provides a means of access to these works for future viewers as well as meaningful contextual metadata that assists both scholarship and public access (Gilliland, 2014). This archival role is also an equity matter because it allows more people to participate in cultural heritage beyond those who actually come to the site.

    But the curator should not succumb to allowing technology to dominate the artwork. An immersive VR installation can make a viewer aware of its presence from the outside, but this may have the side effect of taking focus away from the content of the art. As Cameron (2021) states, digital interventions should be “invisible supports,” used to enhance the frame of interpretation but not necessarily to become the focus of it.

    The human element cannot be replicated. Virtual exhibitions, even when completely detached from in-person experiences, attempt to maintain these ideas of dialogue and community that are behind the art experience by offering live interactions on virtual tours, “meet the artist” questions and answers sessions, or community forums. Technology may help by connecting these, but it is still the curator responsible for creating them.

    Ethical Considerations and Institutional Responsibility
    Issues of an ethical nature arise from the use of AI and immersive technology that are not project-specific. Data collection should be automated and follow privacy guidelines and not infringe on visitors’ rights to make their own decisions. When left unchallenged, algorithmic bias can reinforce existing inequities of access and visibility by advancing those works that fit into the majoritarian culture’s ideal (Noble, 2018).

    There is institutional accountability in creating transparency around the role of AI tools in curation. This means dialoguing with audiences regarding when algorithmic recommendations are happening and creating room for feedback and critique. On top of that, ethical technology use involves matters of access; VR and AR experiences should be mindful of physical, sensory, and cognitive diversity in design as well as considerations of access to digital and physical exhibition spaces.

    Conclusion
    Digital curation does not mean that art’s presence and phenomenology are transformed into pixels and code. But instead, it provides curators with a broader toolkit to bring in richer, more inclusive, and more resonant stories. AI insights will allow for more tailored approaches to exhibition design; immersive technologies will create potential for new modes of interpretation and access; and digital platforms will support the extension of exhibitions beyond their physical timeframe and space.

    The danger, and the challenge, is bringing these elements into the art experience without eroding the depth, context, and human connection that make it art. The best curators are going to be the ones who do not allow technology to become the spectacle, but rather, the servant to the narrative – and therefore the digital age will enhance, not replace, the soul of art. The hope for the future exists somewhere in this middle ground, where the future of art is not one where art is forgettable because of technology, but where art is not forgettable because technology has become part of its narrative.

    About the Author

    Kikelomo Solomon-Ayeni is a UK-based experienced visual artist, curator, and cultural entrepreneur with a strong background in photography, creative business development, and arts programming across Nigeria and the United Kingdom.

    References
    Beer, D. (2017). The social power of algorithms. Information, Communication & Society, 20(1), 1–13. https://www.tandfonline.com/doi/full/10.1080/1369118X.2016.1216147

    Cameron, F. (2021). Digital futures for the museum: A human-centered approach. Museum Management and Curatorship, 36(4), 329–348.  https://www.researchgate.net/publication/229756933_Digital_Futures_I_Museum_Collections_Digital_Technologies_and_the_Cultural_Construction_of_Knowledge


    Champion, E. (2015). Critical gaming: Interactive history and virtual heritage. Routledge. https://www.researchgate.net/publication/335029528_Critical_Gaming_Interactive_History_and_Virtual_Heritage


    Falk, J. H., & Dierking, L. D. (2016). The museum experience revisited. Routledge. https://www.taylorfrancis.com/books/mono/10.4324/9781315417851/museum-experience-revisited-john-falk-lynn-dierking


    Gilliland, A. J. (2014). In Conceptualizing 21st-century archives (pp. 1–22). Society of American Archivists. https://archivaria.ca/index.php/archivaria/article/view/13550


    Noble, S. U. (2018). Algorithms of oppression: How search engines reinforce racism. NYU Press. https://psycnet.apa.org/record/2018-08016-000


    Parry, R. (2010). Museums in a digital age. Routledge. https://www.routledge.com/Museums-in-a-Digital-Age/Parry/p/book/9780415402620?srsltid=AfmBOoqlcLDdBbMF6E83fGhaCg4E_gjhCCaMAA-95IQa7pAoFZ5-FgCy


    Schroeder, R. (2020). Digital art spaces: How online platforms and algorithms shape cultural value. Cultural Sociology, 14(4), 355–372. https://scholar.google.com/scholar?q=Schroeder,+R.+(2020).+Digital+art+spaces:+How+online+platforms+and+algorithms+shape+cultural+value.+Cultural+Sociology&hl=en&as_sdt=0&as_vis=1&oi=scholart


    Smithsonian Institution. (2019). Apollo 11 command module: VR experience. Smithsonian National Air and Space Museum. https://www.si.edu/object/command-module-apollo-11%3Anasm_A19700102000

  • Gospel Music will change the World, says Kunle Kenny

    Gospel Music will change the World, says Kunle Kenny

    Popular Nigerian gospel singer, Kunle Kenny has made a powerful statement, asserting that gospel music has the ability to change the world.

    Known for his captivating voice and inspirational lyrics, Kunle Kenny shared his vision during a recent interview, emphasizing the transformative power of the genre in today’s society.

    Kunle Kenny, who is widely admired for his heartfelt and soul-stirring songs, believes that gospel music is more than just entertainment—it’s a vehicle for positive change.

    Gospel music speaks to the heart,” he explained. “It has the unique ability to inspire, heal, and unite people. When we sing about faith, hope, and love, we are not just making music; we are sending out a message that can change lives.

    His conviction in the power of gospel music stems from his own personal experiences.

    Growing up in Nigeria, Kunle Kenny was deeply influenced by the strong faith-based community around him.

    Over the years, he has used his platform to share that same message of love and faith with a global audience.

    “I’ve seen how gospel music has touched people in ways words alone cannot,” he said. “It is a universal language that transcends cultural and religious boundaries.”

    Read Also: Gospel musician Mercy Chinwo sues VDM for alleged defamation

    Kunle Kenny’s latest single, “When I Call,” is a testament to his belief in the healing power of music.

    The song, which has quickly become a fan favourite, is a heartfelt expression of prayer and trust in God. Its soothing melody and powerful lyrics resonate deeply with listeners, encouraging them to find comfort and strength in their faith, even in challenging times.

    This song is about trusting that when we call on God, He answers,” Kunle Kenny shared. “It’s a reminder that no matter the struggles we face, God is always there, ready to listen and help.”

    The popularity of gospel music globally is also something Kunle Kenny is excited about, as he noted that what was once a genre primarily associated with churches and religious settings is now gaining recognition across various cultures and regions.

    Collaborations with artistes from different musical backgrounds have further expanded the reach of gospel music, making it a global force. “Gospel music has found a home everywhere,” Kunle Kenny said. “The message of hope and love resonates with everyone, regardless of their background. It’s a language that unites us all.”

    In addition to his music, Kunle Kenny encourages other artistes to use their influence for positive change. “As musicians, we have the power to shape the world through our words and melodies,” he said. “Let’s use that power wisely to spread messages that build up, encourage, and inspire.

  • Art as emotional medicine

    Art as emotional medicine

    Amid the daily pressures of modern life, a new wave of artists is harnessing the power of sound as emotional medicine. Groups like the Lagos Sound Artists Collective are using experimental sound to heal, reflect and challenge societal norms. Blending ancient traditions with modern technology, these artists craft immersive performances that foster emotional release and promote community engagement, transforming sound into a powerful tool for emotional release and social change in challenging times, reports Associate Editor ADEKUNLE YUSUF.

    What if music could do more than just entertain us? What if it could heal, guide, and transform the emotional landscape of our lives? This idea has driven artists for centuries. Sound, after all, is not merely a form of entertainment. It has the power to express emotion and, more profoundly, to shape and soothe it. As science and art continue to converge, we’re beginning to truly understand the depth of sound’s impact on our bodies and minds. From ancient chants to modern sound baths, artists have long sought to turn sound into something far more than mere noise—something that heals.

    Today, there’s a growing movement of sound artists turning to their craft to provide emotional release and healing within communities worldwide. One compelling example of this transformative use of sound is the Lagos Sound Artists Collective (LSAC), a group of artists based in Lagos, Nigeria, who have taken sound beyond entertainment, making it a tool for resistance and reflection in the face of ongoing societal challenges. In a world where the socio-political and economic struggles of daily life can seem overwhelming, sound is offering a powerful avenue for introspection, healing, and reconnection.

    A recent performance by the LSAC, titled Echoes and Balance, took place at the J. Randle Centre for Yoruba Culture and History in Lagos. The event was more than just a performance; it was an attempt to create a communal space for emotional release and social reflection, using sound to address what the artists call the “normalisation of challenges” in Nigeria. Issues like insecurity, the cost of living, and gridlocked city traffic have become constant burdens, so much so that they often go unnoticed in their weight. Nigerians, in many ways, have become numb to the everyday struggles they face. Yet, through sound, the LSAC sought to offer a moment of pause, an opportunity to confront and reflect on these challenges, and perhaps find a way to reconnect with what’s been buried beneath the noise of daily life.

    Tosin Oyebisi, a member of the collective, explained that the performance wasn’t just about providing entertainment but about confronting the daily burdens people carry. “People are carrying a lot—cost of living, insecurity, traffic. We’ve become numb to it. Through sound, we create space to reflect and possibly reconnect with what we’ve suppressed,” Oyebisi said. The intention was clear: to help people confront and release emotions they might not even have been fully aware of, allowing sound to open up the possibility for healing.

    Qudus Onikeku, the director of the J. Randle Centre, encapsulated the ethos of the event by describing the performance as “sound as material, not information.” He emphasised that it is not about what is heard, but what is felt. Sound, he explained, has the power to communicate deeply personal messages to each listener, shaping internal conversations based on individual memories and experiences. “It’s not what you hear but what you feel. The sound becomes a personal message to each listener.” This was not just a concert; it was an immersive sonic journey. The performance featured a unique blend of indigenous instruments like agogo, dundun, djembe, and bata drums, fused with modern electronic sound technology, inviting the audience to actively participate in their own emotional journey. Instead of passively listening, they were encouraged to become co-creators in their own healing experience.

    Read Also: The Road to 2027

    For LSAC, sound is not simply a medium of expression; it is a weapon of resistance, a tool for challenging the status quo and providing release to those overwhelmed by modern life’s pervasive difficulties. The use of sound as a form of emotional medicine is not unique to Nigeria. Artists around the world are tapping into the transformative power of sound to address the emotional needs of communities, guiding individuals toward personal and collective healing.

    Sound, however, is more than just an auditory experience. It is a vibrational force that affects us on a cellular level. The frequencies, rhythms, and tones we hear influence our neural pathways, alter brainwaves, and even trigger emotional and physical responses. The scientific community has long recognized sound’s power. Fields like music therapy and neuroscience reveal how certain sounds can reduce stress, improve mental clarity, and even aid in trauma healing. In this context, sound becomes a form of “vibrational medicine,” grounded in the belief that our bodies are energetic systems, and sound waves can interact with and recalibrate our energy fields, restoring balance and well-being.

    One of the most captivating examples of this healing power is the practice of sound baths. In these immersive experiences, participants are enveloped by resonating tones from instruments like crystal singing bowls, gongs, and chimes, each designed to resonate at specific frequencies aimed at reducing stress and promoting relaxation. The vibrations travel through the body, helping to clear energetic blockages and restore emotional clarity. Many people report feeling profoundly rejuvenated afterward, as though their emotional state has been cleansed and realigned. These experiences remind us just how deeply sound can influence our emotional and mental states.

    Similarly, music therapy plays a significant role in emotional healing. For individuals dealing with trauma or grief, music offers a channel for emotional expression and release. Its power lies in its ability to bypass the rational mind, reaching the subconscious in ways that words cannot. Whether it’s a song that resonates with personal memories or a piece of music that facilitates the expression of otherwise inexpressible emotions, music offers a balm for the soul. Music has been shown to help individuals heal in ways that many other therapeutic approaches cannot, offering both release and solace.

    Genres of music themselves also carry emotional weight. Classical music, with its intricate arrangements and soothing harmonies, is known for its ability to reduce anxiety and promote focus. Ambient music, with its ethereal, atmospheric qualities, is often used to induce calm and tranquility. Even genres like rock or electronic music, with their intense energy and rhythm, can provide a powerful outlet for catharsis and self-expression. In every case, sound moves beyond being mere entertainment—it becomes a form of emotional medicine.

    The healing power of sound isn’t a new discovery. Ancient cultures worldwide revered sound for its transformative qualities. Tibetan singing bowls, for example, have long been used in meditation and spiritual ceremonies, their resonant tones believed to clear energetic blockages and restore harmony. In many indigenous cultures, drumming circles and chanting rituals were central to spiritual and emotional healing. These rhythms and frequencies were thought to connect participants to the earth, the universe, and the divine, facilitating deep emotional release and a sense of unity. Gregorian chants, with their slow, melodic rhythms, were used in monastic traditions to calm the mind and facilitate spiritual connection.

    These practices provide a direct link between ancient traditions and modern sound healing. Today, technologies like binaural beats—audio tracks that play slightly different frequencies in each ear, producing a third frequency in the brain—are used to guide individuals into states of relaxation or heightened focus. Such innovations blend ancient wisdom with modern science, expanding the healing potential of sound.

    What makes sound as emotional medicine so powerful is its deeply personal nature. A song that touches one person’s soul may not have the same effect on someone else. This personal connection to sound is often linked to our memories, experiences, and physiological responses. Sound has the unique ability to bypass our logical minds and speak directly to our emotions and bodies. It can evoke memories of a loved one, create clarity during moments of confusion, or offer comfort during times of sorrow. Sound connects us to our inner worlds in a way that few other forms of art can, offering a direct line to our emotional selves.

    Artists, in turn, are uniquely positioned to channel their raw emotions into sound. Through melody, rhythm and texture, they create spaces for listeners to engage with their own feelings. Whether through a song, a beat or an ambient soundscape, artists guide their audience on emotional journeys, providing a medium for release and catharsis. In doing so, they offer a tool for emotional processing and healing, helping others work through complex feelings and experiences.

    As our understanding of the relationship between sound and emotion deepens, it’s likely that we’ll see an even greater integration of sound therapy into mainstream healthcare. In the future, music therapy may become as common as physical therapy or mental health counselling, with sound technologies designed to enhance sleep, focus, or relaxation. Imagine a world where immersive soundscapes—potentially enhanced by virtual reality—can transport individuals to serene, peaceful spaces, fostering emotional well-being. As the boundaries between art and science blur, sound will undoubtedly become an even more powerful tool for emotional and spiritual healing.

    Sound is not merely an artistic medium; it’s a potent force capable of healing and transforming our emotional and mental states. Whether through the resonance of a Tibetan singing bowl, the energy of a live concert, or the catharsis of a beloved song, sound has the ability to shape our emotional well-being in profound ways. Artists, through their creative expression, have long recognised this power, using sound to entertain but also to guide listeners toward emotional awareness and healing. As movements like LSAC demonstrate, sound holds the potential to serve as resistance, reflection and healing in the face of personal and societal challenges. The next time you listen to a piece of music or engage with sound, consider this: it might not just be an artistic experience—it might be emotional medicine for the soul.

  • Promoting reading culture among children

    Promoting reading culture among children

    As part of initiative to cultivate a love for reading among children, celebrated children’s author and literacy advocate Theresa Ameh popularly known as Aunty Talatu, has launched an book giveaway project targeting 500 children in 2025. With eight published children’s books to her name, Ameh has long been committed to promoting literacy.

    “All through the years, I’ve always given out my books to children. But this year, I wanted to do something bigger. You’ll be surprised some children have never held a storybook in their hands apart from their school textbooks. So I decided to launch this project, and already schools are reaching out to benefit from it,” she said.

    The initiative falls under the work of the Aunty Talatu Reads Foundation,  which has set up libraries, distributed books, and run reading campaigns in communities and orphanages.

    The 2025 project has already kicked off with beneficiaries including children from Victoria Home, an orphanage where Ameh previously established a library and regularly runs reading programs.

    Ameh noted that she sources books through personal donations, purchases, and contributions from supporters.

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    “I buy books, I write books, and I give books. So many children-focused organisations are learning from this. Before we talk about poor reading culture, we need to spread books around,” she said.

    The author noted that she plans to expand the initiative further.

    Known affectionately as Aunty Talatu, a name borrowed from her popular book Lessons from Aunty Talatu has become a household name among young readers. “Most children who’ve read the book call me Aunty Talatu when they can’t remember my real name,” she added.

    She however called on parents and guardian not to underestimate the power of books.

    “Books can help children travel, dream, and shape their futures. Read with them, read to them it’s important”, she added.

  • Broadway Comes to Lagos: “The Jewel” lights up the stage at Eko Hotel

    Broadway Comes to Lagos: “The Jewel” lights up the stage at Eko Hotel

    By Precious Godwin and Anu Ajibade

    A captivating theatrical experience is set to light up the Eko Hotel Convention Centre this Easter as The Jewel, a futuristic musical theatre production, takes centre stage.

    Scheduled for April 18 and 19, ‘The Jewel’ draws inspiration from two iconic works of Nigerian literature—Wole Soyinka’s The Lion and the Jewel and Ola Rotimi’s Our Husband Has Gone Mad Again.

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    The production blends these classics with contemporary music, choreography, and visual storytelling to create a bold reimagining of African theatre.

    Critics have hailed the show as a groundbreaking attempt to bring a Broadway-style spectacle to the African stage.

    Featuring innovative set designs, electrifying performances, and a powerful musical score, The Jewel promises an immersive and unforgettable experience for theatre lovers this Easter season.

  • ‘Human capital is our greatest asset’

    ‘Human capital is our greatest asset’

    Three years after 22 Hospitality Limited acquired majority shares of 51 percent of Capital Hotels Plc, owners of Sheraton Hotel, Abuja, now Abuja Continental Hotel, it remains a work in progress. The management of the hotel continues to transform its facilities and human capital for better service delivery. Group Managing Director Continental Hotels, Mr Karl Hala described the ongoing transformation at Abuja Continental Hotel as a total overhaul of the entire hotel system ranging from its landscape, physical facilities and human capital, which he said, is the greatest asset of the hotel.

    “Since the acquisition few years ago, you can see that we are here for the long term. We are here to better the hospitality industry and to show by example. Of course, we want to bring back the legacy of the former hotel. Abuja Continental Hotel is a landmark place, which is comparable beyond Nigeria and it is from its own power of status as the capital and the seat of government.

    “It’s actually a real walk in the park now. From the floral arrangements to the newly designed guest’s rooms, convention centres, lobby, pool bar and the recreation areas, it is a brilliant picture. And wherever you go the transformation doesn’t stop anywhere,” he said.

    Hala who spoke with tourism writers during a recent tour of the facility, assured that the hotel is strategically positioning itself to be at the top level of the MICE business. He observed that though lots are happenings in Abuja travel and tourism market, yet ‘there is a market that is sleeping.’

    He said Abuja Continental Hotel has equipped itself with topnotch facilities and services to meet the needs of MICE business. “If our guests are planning a meeting, whether presidential or huge corporate events, an exhibition and a launch, we have the design for all. Our hotel is strategically positioned such that it can fit the top level within the MICE business. We have an amazing commercial team and both hotels need to cover Nigeria and our strength is that we have the two powerhouses in the two power cities under our umbrella. That’s key. So, the synchronisation of our clients, how we approach the MICE business, who are the MICE decision makers, how do we offer them the best in both places? And we will take care of all that.

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    “Guests can convene; have their gatherings and meetings while we are here to deliver. We have 14 hectares of land, three towers and each of them has 200 rooms each. You have almost two and a half thousand square metres of convention facility at the Ladi Kwali wing, which will soon turn into a Congress centre. Abuja is the place to meet. It doesn’t matter from which direction. We want to be there for that,” he said.

    Reacting to the ever growing MICE business and how Abuja Continental is tapping into that, Karl said: “We have refurbished almost 3,000 square metres, which is a major investment. We put it to a standard, so we don’t have to go as far as cities such as Cape Town, Barcelona.

    “We have the space and we cater for the guests. The best of audiovisual, recreation space, large gatherings of breakouts, and others already in place for the guests. But, a lot is required because of government conditions for their meeting spaces. We host a lot of high-level meetings and conventions. We are also looking into auditoriums, amphitheaters for the relaxation of our guests. And we have on going renovations of a couple of the convention centres.”

    The success so far recorded in the hotel is not a function of the upgrading of facilities alone. But, on how to keep enhancing the performance of staff in line with the trending technology, he said capacity development in the hotel is a given, adding that the staff remains the greatest asset of the organisation.

    “The hotel’s commitment to staff development has not gone unnoticed. Staff morale has in¬creased significantly, and employ¬ee retention rates have improved. The hotel has also seen a significant improvement in guest satisfaction ratings, with many guests praising the friendly and efficient service provided by hotel staff” he added. He noted that as the hotel continues to grow and expand its operations its commitment to staff development will remain a top priority. The ho¬tel’s management team recognizes that their staffs are its greatest asset and is committed to providing them with the skills and knowledge re¬quired to succeed in their careers.

    Continuing, he said:  “Our staffs are the backbone of our hotel, and we are committed to investing in their fu¬ture. By providing them with the skills and knowledge required to excel in their roles, we are not only improving their career prospects but also enhancing the overall guest experience.

    “Our staffers are our biggest asset. It’s not the building. It’s all about our people. That’s why our key focus is on them. And development is a big thing. And it is evolving. It will never stop.

    “So, we have internal training programme, which is between both hotels in Abuja and Lagos. We have direct trainings for each hotel as well. We run programmes online that are very sophisticated, which are used not just by us, but also by the international partners. The training programames cover areas such as how to serve a cup of tea or how to strategically approach a client. We run a transformation training where we bring in experts as facilitators, which we did in both hotels.

    “But having said all that, we are also working in direction of the Academy, which we are working within the basic operations of the hotel, like service, kitchens, cleaning, housekeeping, and guest relations. This is to enable staff develop further in their career paths. We are already working with institutions and it is in progress.

    “We are talking with quite a number of partners, business schools, and some top Nigerian professionals.  We also know we need certain other inputs, but we do have the interest and we are very enthusiastic about the response from the Ministry of Education,” he said. 

    As part of the ongoing transformation, Papillon, one of the popular restaurants is being converted into a breakfast place, where all the terraces outside will be available for a full food and beverage delight while the shops opposite it will be turned into conference rooms. For the wellness of guests, Ladi Kwali Sport Village has been redesigned to offer a wide range of exciting sports activities for the guests. From paddle and pickle ball to tennis courts, football fields, table tennis, squash, basketball and volleyball, the village is an ideal setting for team building events. It is also ideal for hosting exhibitions or fairs, training programmes and breakout sessions during conferences. For the outdoor, the pool bar has also been redesigned making it really trendy.

    The Group Managing Director hinted that henceforth there will be constant improvement in all sections of the hotel in order to create much better ambience for customers to meet with friends and business associates. “Like any industry, the hospitality industry is witnessing day-to-day changes spinning trends in food and beverage, new linen, Information Tech, recreation, wellness and all of that. So, with the transformation of the new guest rooms in Tower Three, which we will convert into Abuja Continental Hotel and Suites, guests will have a fulfilled experience,” he noted. 

  • Celebration of African textile

    Celebration of African textile

    A solo art exhibition of a stunning collection of 13 textile works crafted from vibrant designs of Ankara fabrics by one of Nigeria’s contemporary artists Kaosiemenma Uchendu-Edeh, was held at ArtQuay Gallery, Southampton, United Kingdom between March Mar 10 and 13. The collection projects the timeless traditions of African craftsmanship with innovative design focus and adornment sensibilities.

    Kaosiemenma Uchendu-Edeh, is a Nigerian multidisciplinary visual artist and an art lecturer. She holds a Bachelor of Arts in Fine and Applied Arts and a Master of Fine Art in Fashion Design..

    Kaosiemenma’s art is dedicated to celebrating African heritage through innovative textile-based art. Her handcrafted creations include soft sculpture figures made from wool balls and African prints balls, vibrant African print tote bags, accessories, and one-of-a-kind beaded collectibles. With a passion for storytelling through art, her designs blend traditional African elements with modern flair, resulting in unique pieces that honour her cultural roots.

    She is passionate about crafting unique, handmade pieces that blur the lines between fashion and art. As a talented artist and designer, she loves exploring with her indigenous African fabrics and textile fibres using various studio methods to create unique arts and crafts.

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    Her goal is to explore the use of textile and art as a social identity. The exhibition is a celebration of African textiles and craftsmanship as it showcases the beauty and significance of traditional African textile designs, reimagined for a contemporary utility by the artist. 

    Essentially, the collection presents the beauty and diversity of African cultural visions, the importance of preserving traditional craftsmanship and the power of textiles to shape identity and community.

    This stunning collection of Kaosiemenma’s 13 works, crafted from vibrant designs of Ankara fabrics, offers both decorative and functional items rendered in bright and multiple colour shades.  Kaosiemenma who is the Creative director Kakao Kouture explores African textile to elevate different styles expressively while creating exciting handcrafted African prints and other collectibles.