The Nation Newspaper

Category: Arts & Life

  • Observing Religious Tenets through Healthy Sleep in the Period of Ramadan

    Observing Religious Tenets through Healthy Sleep in the Period of Ramadan

    By Dr. Usman Abba Ahmed

    It is stated in the Quran that Allah says, “O ye who believe, fasting is prescribed for you, even as it was prescribed for those before you, that ye may ward off evil. 

    Fast a certain number of days, and, for him who is sick among you or on a journey, the same number of other days, and for those who can afford it, there is a ransom, the feeding of a man in need.

    But whoso doeth good of his own accord, it is better for him, and that you observe fasting is better for you, if you know – ‘The month of Ramadan in which was revealed in the Qur’an, a guidance for mankind, and clear proofs of the guidance, and the criterion, of right and wrong.

    And whosoever of you is present, let him fast the month, and whosoever of you that is sick or on a journey, let him fast the same, the number on other days. God desireth for you ease, and not hardship, and that you should complete the period, and magnify God for having guided you, and be thankful. And when My servants question thee concerning Me, surely, I am nigh. I answer the prayer of the supplicant when he crieth unto Me.

    So let them hear My call and trust in Me, so that they may be led aright. It is made lawful for you to go in unto your wives on the night of the fast. They are raiment for you and you for them. God is aware that ye were deceiving yourselves in this respect and He hath turned in mercy toward you and relieved you. So, hold intercourse with them and seek that which God hath ordained for you, and eat and drink until the white thread becometh distinct to you from the black thread of the dawn. 

    Then strictly observe the fast till nightfall, and touch them not when at devotions in the mosques. These are the limits imposed by God, so approach them not. Thus, God explained His revelation to mankind that they may ward off evil.”— Quran 2:183-187.

    Fasting has primarily been prescribed to all Muslims as a form of religious obligation for overcoming their lust and desires within a reasonable limit so that one can control oneself and prevent being a slave to the pleasures of life. According to the Qur’an, if humans cannot prevent themselves from desires, they cannot achieve salvation. “As for him who fears to stand before his Lord and restrains himself from low desires, Paradise is surely his abode” — Quran 79: 40-41.

    During Ramadan fasting, Muslims’ routine includes rising for the pre-dawn meal (Suhur), dawn (Fajr) prayer, Salatul Tarawih (prayers at night immediately after Isha’s prayers), and midnight prayers (SalatulLayl) during the last ten (10) days of Ramadan.

    Several habits and lifestyle changes occur during Ramadan to accommodate these routines. The changes in eating habits and lifestyle modification have been proven to alter the normal human day-night routine and can have harmful effects on sleep patterns and general health.

    Certainly, studies have shown that sleep deprivation has adverse harmful effects on how the body functions. Over 1,400 years ago, Islamic literature emphasised the importance of getting enough sleep at night during the Holy month of Ramadan. Several Hadith by the Prophet Muhammad (PBUH) stressed this point.

    One Hadith in Sahih Al-Bukhari (SB) states that the Prophet (PBUH) told one of his companions who was praying the whole night to “Offer prayers and also sleep at night, as your body has a right on you” (SB 1874). Another says, “If anyone of you feels drowsy while praying, he should sleep until his slumber is over” (SB 210).

    Read Also: Ramadan, lent: detox, energy, other questions (2)

    A third Hadith describes how the Prophet (PBUH) entered the mosque and saw a rope hanging between its two pillars. He said, “What is this rope for?” The people said, “It is for Zainab who, when she feels tired, holds it to keep standing for the prayer.” The Prophet (PBUH) said “Don’t use the rope; remove it. You should pray as long as you feel active, and when you get tired, have some sleep” (SB 1099).

    Usually, most people sleep 7 to 9 hours at a stretch during the night, but this might not be possible during Ramadan. Therefore, some practical measures are recommended to ensure quality sleep for successful fasting during Ramadan.

    · It is advised to make up for the lost night-time sleep. This may involve going to bed earlier than normal. For example, try to go to bed by 9-10 pm and sleep 5 hours following Iftar, wake up at 4.00 am for Suhoor and Fajr, and return to sleep at around 6 am for 2 hours.

    · If possible, reduce working hours. If not, a nap after work before Iftar can compensate for the loss of 1-2 hours of sleep.

    · Additionally, this new Ramadan routine might mean sacrificing or reducing time spent socialising or on leisure activities, but necessary for your body.

    · It has been stated in an earlier article that sleep deprivation directly affects hormones that control appetite. Therefore, fasting gets even more difficult with a surge in sleep-deprived appetite. Thus, adequate sleep can make fasting much easier during Ramadan fasting.

    For maximum comfort that will give you quality sleep during Ramadan fasting, the Nigeria Society of Physiotherapy (NSP) recommends using MOUKA mattresses, pillows, and beddings.

    Dr. Usman Abba Ahmed, (PT), Ph.D., MNSP, is the Vice President, Nigeria Society of Physiotherapy.

  • Gender advocacy: Sylvia P.R. honoured with Global Ambassador’s Partner Award

    Gender advocacy: Sylvia P.R. honoured with Global Ambassador’s Partner Award

    The 69th Session of the Commission on the Status of Women (CSW69) has officially come to a close, marking another milestone in global gender advocacy. 

    The event, held at the United Nations Headquarters, brought together global leaders, policymakers and changemakers committed to advancing women’s empowerment and economic inclusion.

    At the heart of these impactful discussions, Sylvia P.R. was honoured with the prestigious Global Ambassador’s Partner Award, recognising its outstanding contributions to international diplomacy, strategic PR, and gender advocacy.

    CSW69 welcomed a powerful lineup of high-profile UN Ambassadors, African royalty, and government officials, including H.E. Ambassador Anwarul K. Chowdhury – Chairman, Global Forum on Human Settlements (Gfhs)/Former Under-Secretary-General and High Representative of the United Nations.

    Also present were First Deputy Commissioner Tania Kinsella, distinguished leader in global peace and security efforts; and Olori Atuwatse III, Queen Consort of Warri Kingdom, a fierce advocate for women’s education and entrepreneurship.

    Minister of State for Foreign Affairs Bianca Ojukwu, who was former Nigerian Ambassador to Spain, championing women’s leadership, also graced the event.

    First Lady of Bayelsa State, Alanyingi Sylva, committed to gender and youth empowerment; Former Nigerian Minister of Women Affairs, an influential figure in gender policy reforms, Pauline Tallen and First Lady of the Bahamas, Ann Marie Davis – a strong voice in the global gender equality movement, all graced the event.

    The presence of these dignitaries and global leaders solidified the forum’s importance in shaping policy and fostering international cooperation.

    Throughout the event, thought leaders engaged in high-level dialogues centered around the GEPS (Global Economic Priority Strategy) Global Ambassadors Think Tank.

    They focused on economic empowerment for women through financial inclusion and investment initiatives; strategic policymaking to increase women’s representation in governance and leadership; hunger solutions through gender-responsive agricultural and food security policies and global partnerships to expand market access and entrepreneurship opportunities for women.

    Read Also: Polo honoured as Luxury Brand of the Decade

    A significant outcome was the GEPS Toolkit & Pact of the Future for Women and Girls, which provides a strategic framework for actionable gender equality solutions worldwide.

    With its extensive expertise in international public relations and luxury event planning, Sylvia P.R. was instrumental in enhancing media visibility, facilitating diplomatic engagements, and amplifying the impact of key discussions. 

    The firm’s recognition with the Global Ambassador’s Partner Award reflects its unwavering commitment to ensuring that gender advocacy translates into real-world implementation and policy transformation.

    “As CSW69 officially comes to an end, Sylvia P.R. reflects on the immense privilege of engaging with esteemed global leaders, UN ambassadors, and changemakers dedicated to driving gender equity forward. 

    “The insights gained, partnerships formed, and strategies developed at this landmark event will serve as a springboard for lasting change across industries and governments.

    “With the momentum from CSW69, Sylvia P.R. remains a leading force in global advocacy, high-profile PR strategy, and luxury event execution, ensuring that progress continues beyond the conference and into tangible action worldwide,” the firm said in a statement.

  • Minister Musawa’s “partnerships strategy”, economic lifeline for Nigeria’s creative economy, tourism sectors

    Minister Musawa’s “partnerships strategy”, economic lifeline for Nigeria’s creative economy, tourism sectors

    By Chindaya Ahmadu

    Nigeria’s creative economy and tourism sector are both offering a veritable economic lifeline to Nigerian creatives and upbeat investors, and this is as a result of the policy initiatives and bold reforms of the Honorable Minister of Arts, Culture, Tourism, and Creative Economy, Barr. Hannatu Musa Musawa. 

    In alignment with President Bola Ahmed Tinubu’s vision of building a $1 trillion economy, the Ministry under her leadership has already forged strategic partnerships that will drive growth, enhance cultural diplomacy, and boost GDP contribution from the Ministry to the Nation’s economy.

    A landmark achievement recorded by the Ministry recently through a core strategic partnership between the Ministry and the African Export-Import Bank (Afrexim Bank) has led to the $200 million financing facility with the Afrexim Bank which is scheduled to come into full operations by the mid-2025, and is set to provide essential funding for businesses and entrepreneurs in the creative sector. This move ensures that Nigeria’s creatives—ranging from filmmakers to digital innovators—have the capital needed to scale their ventures, create jobs, and expand their global reach.

    One of the most impactful initiatives is the Creative Leap Acceleration Programme (CLAP), developed in partnership with Lebara Nigeria. This initiative provides creatives with equitable loans, digital financing, and affordable internet access, ensuring their seamless participation in the digital economy. Additionally, inbound tourists will benefit from streamlined financial services and eSIM activation, enhancing their experience in Nigeria.

    To strengthen Nigeria’s creative workforce, FMACTCE has partnered with Alison, a global e-learning provider, integrating its Learning Management System (LMS) into CLAP. This offers creatives access to courses in digital media, gaming, music production, and cinematography, positioning Nigeria as a globally competitive creative hub. Recognizing the need for financial security, the ministry has also joined forces with Prembly to implement advanced Know Your Customer (KYC) verification, Anti-Money Laundering (AML) compliance, and fraud prevention measures, ensuring financial integrity within the creative sector.

    A boost to digital storytelling comes through the Content Creators Challenge, a partnership between FMACTCE and TelAirVision. This initiative provides funding, mentorship, and distribution support for digital creatives transitioning from short-form to full-length productions. By expanding opportunities in the content economy, the program fosters innovation and employment while promoting Nigerian talent on a global stage. 

    Attracting investment into the creative industry is another key focus. FMACTCE has collaborated with the Presidential Tax Committee to introduce tax incentives and credits, making Nigeria’s creative sector more appealing to foreign investors. On a grassroots level, the ministry is partnering with state governments to establish Renewed Hope Cultural Villages across Nigeria, including the Federal Capital Territory. These cultural villages will preserve historic sites, promote local festivals, and create employment opportunities, reinforcing economic diversification and tourism development.

    Infrastructure investment is also receiving attention through an MoU with Cavista Holdings, which focuses on developing tourism infrastructure, digitizing tourism experiences, and investing in human capital. By strengthening public-private partnerships, this initiative positions Nigeria as a global tourism destination and stimulates job creation in the sector.

    Read Also: Musawa signs MoU on Abuja creative city project 

    Beyond local initiatives, FMACTCE is strengthening international collaborations to elevate Nigeria’s creative and cultural economy through another grand partnership with the British Council, with this milestone partnership agreement focusing on skills development, cultural exchanges, and strengthening the creative sector in Nigeria. 

    Recognising the importance of global benchmarking, the Ministry has engaged the Boston Consulting Group (BCG) to analyse best practices from South Korea, Saudi Arabia, India, Japan, and China. These insights will help Nigeria tailor policies that drive the creative economy’s growth and maximize its GDP contribution.

    A strategic agreement with Brazil includes the renovation of Casa da Nigeria in Salvador, fostering co-productions in film and music and promoting cultural exchange. Similarly, a partnership with the French Republic grants Nigerian creatives access to French markets and specialized training in fashion, gaming, and cinema.

    To further enhance tourism experiences, FMACTCE’s collaboration with Wakanow will introduce cultural desks at international airports. These will feature live performances, curated exhibitions, and digital travel solutions, enriching visitors’ first impression of Nigeria.

    Recognizing the need for skills development, FMACTCE has partnered with Lens For Good to implement capacity-building programs that equip young entrepreneurs with the expertise required to thrive in the creative and tourism industries. 

    One of the most ambitious undertakings is the Nigeria Destinations 2030 Initiative, designed to create 2 million jobs in Nigeria’s creative economy by 2030. 

    Financial sustainability is further reinforced through a partnership with the Ministry of Finance Incorporated (MOFI), which aims to securitize both tangible and intangible assets in Nigeria’s creative and cultural economy. By unlocking new revenue streams and attracting private-sector investments, this initiative ensures long-term economic growth in the creative sector.

    Highlighting its commitment to global recognition and innovation, FMACTCE has formalized a landmark partnership with Africana Bespoke Tailoring Nigeria Limited. Signed by Minister Hannatu Musa Musawa and Africana’s Managing Director Charles Oronsaye, this collaboration establishes a strategic framework to drive Nigeria’s creative and tourism industries to international prominence. 

    Through these strategic partnerships, Minister Musawa is taking decisive steps to place Nigeria on the global map, ensuring that the creative and tourism sectors are not just contributors to the economy but key drivers of national prosperity. 

    The Ministry’s initiatives will not only create jobs and attract investment but also position Nigeria as a cultural powerhouse in the global economy.

    *Ahmadu is the Director of Press, Ministry of Tourism

  • Exhibitors explore opportunities for manufacturing in Nigeria

    Exhibitors explore opportunities for manufacturing in Nigeria

    Exhibitors from countries across the globe at the Pharma West Africa Exhibition 2025 in Lagos have called on the Federal Government to grant opportunities to them to set up manufacturing facilities in Nigeria in order to deepen their market penetration in the pharmaceutical/ healthcare sectors.

    The exhibitors also called on the Federal Government to remove the hurdles put on the way by some its regulatory agencies in the drug, health, food and beverage value chain to enable them introduce cost effective medicines.

    The programme which brought together hundreds of manufacturers, pharmacists ,and other players in the health sector was put together by Trade Show Organisers of Nigeria, an outfit that leverages the power of network , commerce and capacity to offer practical solutions to the challenges of the industry.

    Speaking to journalists at the event, Mr. Jamie Hill, the Managing Director of Trade Show Organisers of Nigeria, organisers of the exhibition,, described Nigeria as a good market, saying the intention of the exhibition has always been to bring as many exhibitors as possible from around the globe to connect with local players in the pharmaceutical sector.

    He said; “I am very excited at the Pharma West Africa Exhibition.

    “We are obviously going to be back here in 2026 and continue with this. We always plan to bring as many companies as possible to meet with local players in the sectors and this is just the seventh edition; it is growing year on year.

    “We are going to become the biggest show in the West African region and that is our plan. We have had massive support from our partners and that has made it possible to get to this level, but talking of challenges, we have been able to get over that,” he said.

    Meanwhile, some of the exhibitors also spoke to journalists on their impressions at the event.

    Mr. Simranjit Singh Gandhi, the founder and director of Aprazer Healthcare Private Limited in India, one of the companies exhibiting at the event, said this was their first time of being at the event, however promised to have a discussion with the Nigerian regulatory agency in order to make available their products in the country.

    “This is our first time in Lagos Nigeria and it is great,” he said.

    “We have some businesses to seal but we want people to see the big opportunities in this Pharma West Africa because this is a very big event.

    “This is a great opportunity because Nigeria is a great market to be honest. We are here to have discussions with NAFDAC, have discussions with business associates so that our products can be available in Nigeria in a legitimate manner.

    “We want to be part of the Nigerian market and make sure our products are here to help the country in areas needed,” he said.

    Also speaking, Victor Chinedu, the Vice President (Commercial and Branding) PURELIFE HEALTH, whose company came up with a platform to help connect the people with healthcare experts, said the innovation would help to integrate various aspects of primary healthcare, including health and wellness products, vaccinations, diagnostics, specialist consultations, and medication delivery.

    He said; “We are utilising technology to address hitherto difficult medical processes. We are serving as a platform for all primary healthcare activities, from medical doctors to diagnostics, to pharmacists and we are making sure that individuals that have access to this app can have access to all these primary healthcare drivers on one platform.

    “We are here at Pharma West Africa because it is one of the largest gatherings of pharmaceutical stakeholders and this is a veritable platform to connect with business owners, to companies. We feel that if we want to make it easier for people to access their health, why can’t we create a general platform whereby they would have access to all these things at a go and so this is good because at the comfort of your home, you can list orders. At the comfort of your home, you can see the doctor, run diagnoses and get prescriptions.

    “This is because four out of every ten Nigerians do not completely care for their health, so we saw all these loopholes and decided to make healthcare accessibility easy for them by coming up with this,” he said.

    Read Also: Exhibitors woo partners to penetrate Nigerian market

    On his own, Mr Kausher Nayabali of KNA, a group of companies which is into so many health sectors, said of their mission in Lagos for the Pharma West Africa.

    “We are into many sectors like pharmaceuticals, cosmetics, FMCG appliances. It is about a 100 years old company. We are in Nigeria for exhibition with our products and we want to offer these products to Nigerian people at an affordable price.

    “We are enjoying our presence here and hope to be here for second time. We are looking to discuss with big importers and we can also produce our products right here. Because of logistics, we at times have issues bringing our products here but we can produce them here. We have been dominating the market for the past 15 years and we want to do the same in Nigeria.

    “If we have good support from Nigeria, we can do more. Nigeria is one of the strongest economies in Africa with a big population, so we can help Nigerians to get good quality products at reasonable prices.”

  • 10-year-old author Osaivbie Izedonmwen makes literary debut with “Wonders of Me”

    10-year-old author Osaivbie Izedonmwen makes literary debut with “Wonders of Me”

    In a remarkable achievement, a young author, Osaivbie Edmund Izedonmwen, has launched his debut book, “Wonders of Me”, a 34-page inspirational guide that delves into his personal life experiences, offering a unique glimpse into the mind of a talented young writer.

    This extraordinary book is proof of Osaivbie’s creativity, enthusiasm, and dedication to pursuing his dreams.

    In an interview with The Nation Online TV, Osaivbie chronicled his journey, from learning to read at the tender age of three to developing his writing skills.

    Osaivbie has cited Nobel Laureate, Prof. Wole Soyinka, as his role model, drawing inspiration from the renowned author’s literary prowess and commitment to promoting African culture.

    This admiration for Prof. Soyinka’s work reflects Osaivbie’s own passion for storytelling and his desire to make a positive impact on his community.

    He also shares his passion for football, revealing how it ranks alongside reading and writing as his favourite activities.

    Through his storytelling, Osaivbie showcases his creativity, enthusiasm, and dedication to pursuing his dreams.

    His writing is infused with a sense of wonder, curiosity, and joy, making “Wonders of Me” a delightful read for audiences of all ages.

    Through his book, Osaivbie aims to inspire others to develop a love for reading, emphasising its transformative power to broaden one’s perspective, foster creativity, and promote empathy.

    He believes that reading is essential for personal growth, learning, and development, and is committed to sharing this message with the world.

    By sharing his own experiences and passion for reading, Osaivbie hopes to motivate others to explore the world of books and discover the joy of reading.

    As an avid reader, Osaivbie has already consumed over 200 books in 2024, demonstrating his commitment to lifelong learning.

    His mission is to make reading accessible and enjoyable for everyone, regardless of age or background.

    By sharing his love for reading, Osaivbie hopes to inspire others to develop a similar passion, and to make reading a central part of their lives.

    With “Wonders of Me”, Osaivbie Edmund Izedonmwen is poised to become a role model for young readers and writers, inspiring a new generation to embrace the joy of reading and learning.

    As Osaivbie continues to pursue his passion for reading and writing, he remains committed to spreading the joy of reading to others.

    His dream of a world where everyone has access to books and education is truly special, and he is determined to help make that dream come true.

    The launch of “Wonders of Me” is a significant milestone in Osaivbie’s journey as a writer, and marks the beginning of an exciting new chapter in his life.

    As he continues to write, read, and inspire others, Osaivbie Edmund Izedonmwen is determined to make a lasting impact on the world of literature, and beyond.

  • Lush Hair unveils star-studded ambassadors for beauty, confidence

    Lush Hair unveils star-studded ambassadors for beauty, confidence

    Lush Hair, a leading premium hair extension and hair care brand, has announced the signing of three of Nigeria’s most influential female stars—Funke Akindele, Anita Alaire Afoke Asuoha (Real Warri Pikin), and Rachael Okonkwo (Nkoli Nwa Nsukka)—as its official brand ambassadors.

    The unveiling took place on Monday, March 10, during a special edition of Your View on TVC, broadcast live from Eko Atlantic, Victoria Island, Lagos. 

    The event featured a lively press session where the newly signed ambassadors shared their excitement and their commitment to promoting confidence and self-love among women.

    Renowned Nollywood actress and filmmaker Funke Akindele, popularly known as Jenifa, reacting said, “for me, it’s all about a woman being confident, owning herself, loving herself, and celebrating her unique beauty and that’s exactly what Lush Hair stands for.”

    Funke Akindele, who has captivated millions with her talent and vibrant personality, sees this partnership as the perfect fit. 

    “When you see me, you see a hardworking, beautiful, and confident woman, that’s what Lush represents. And with my influence, this brand is about to soar!” she said with a radiant smile.

    The room erupted in laughter and applause as award-winning comedian and actress Real Warri Pikin brought her signature energy to the stage. 

    “Lush Hair and I? It’s a perfect match! They celebrate women in all their beauty—different shapes, sizes, and backgrounds. That’s exactly what I stand for,” she said.

    With her larger-than-life personality and devoted fan base, Real Warri Pikin is confident that her partnership with Lush Hair will be a game-changer. “I’m not just an influencer; I AM an influence. Lush Hair, get ready—something BIG is about to happen!” she declared, sending the audience into cheers.

    Bringing a heartfelt message of empowerment, Rachael Okonkwo, fondly known as Nkoli Nwa Nsukka, shared why Lush Hair aligns with her mission. 

    “Lush Hair is not just about looking good—it’s about feeling good, standing tall, and embracing your confidence. That’s why I’m so proud to be part of this movement.”

    Okonkwo, who actively champions female empowerment through her Girl Child initiative, is excited to bring her influence to the brand. 

    “I have fans all over Nigeria and beyond. With Lush Hair, we’re not just talking beauty—we’re making confidence a lifestyle. And trust me, this is only the beginning!”

    Vivian Obiano, Lush Hair’s Marketing Manager, described the partnership as a significant step in the brand’s mission to empower women.

    “With Funke, Anita, and Rachael on board, Lush Hair is set to redefine beauty in Nigeria. Our goal is simple: to make every woman feel beautiful, confident, and unstoppable,” Obiano stated.

    With these three powerhouse celebrities leading the charge, Lush Hair is not just promoting hair products—it’s building a movement of self-love, confidence, and beauty where every woman feels empowered to embrace her natural glow.

  • NSIA, Cascador partner to empower Nigerian entrepreneurs

    NSIA, Cascador partner to empower Nigerian entrepreneurs

    The Nigeria Sovereign Investment Authority (NSIA) and Cascador, the premier accelerator for mid-stage Nigerian entrepreneurs, have formed a strategic partnership to drive innovation and scale impact-driven businesses across Nigeria.

    According to a statement, the partnership comes as Cascador launches its $2 million annual Catalytic Fund, designed to provide growth capital to its program’s alumni. NSIA’s involvement will further enhance the support available to promising entrepreneurs.

    “This collaboration represents a major step in both organizations’ shared mission to accelerate sustainable economic growth and expand opportunities for Nigerian entrepreneurs,” the statement said.

    This year’s focus sectors include Healthcare, Education, and Agriculture—areas critical to Nigeria’s development and aligned with both organizations’ impact objectives.

    Read Also: NSIA, partners launch $500m renewable energy fund

    Dave DeLucia, founder of Cascador noted that by leveraging NSIA’s institutional expertise and Cascado’s track record of developing high-impact entrepreneurs, the partnership unlocks new opportunities for Nigerian business leaders to tackle pressing societal challenges.

    Applications for Cascador’s Alumni Funding Cycle were open only to Cascador alumni who had completed the program. Cascador has produced six cohorts of mission-driven entrepreneurs since 2019.

    The program will culminate in a Pitch Day Event on May 14, 2025, where finalists will present their ventures to a distinguished panel of judges and investors, including representatives from NSIA.

    A $10,000 NSIA Prize for Innovation will be awarded at the event to the Cascador alumni whose business proposition best exemplifies the spirit of creativity and innovation that NSIA is fostering across Nigeria through the National NSIA Prize for Innovation competition.

    Trish Thomas, CEO of Cascador, discussed the financial incentives for entrepreneurs, saying, “Both Cascador and NSIA believe in the power of innovation to create an impact in Nigeria.

    “We are sponsoring prizes in each competition to motivate finalists for the NSIA Prize for Innovation and the Cascador Catalytic Fund to focus on leveraging imagination and drive to solve tough challenges. We intend that these prizes accelerate efforts in the business community to make a positive impact on the world.”

    Applications for the Cascador 2025 program open on April 1st. To learn more about Cascador and to apply, visit www.cascador.org. Submissions for the NSIA Prize for Innovation close on April 5th. For more information and to apply, visit http://nsia-ip.com/.

  • Movie screenings, award ceremony to light up celebration of Journee De La Francophonie in Lagos

    As part of activities to mark this year’s International Day of Francophonie on Thursday, March 20, Alliance Française of Lagos is partnering with the Consulate General of France, the Consulate General of Switzerland, and the Embassy of Canada in Nigeria to offer a day of movie screenings and an award ceremony.

    The International Organization of La Francophonie (OIF) and the International Day of Francophonie, celebrated every March 20, aim to showcase the French language, solidarity, cooperation, and the diversity of member states.

    The OIF’s mission is to promote language and cultural and linguistic diversity, peace, democracy, human rights, education, training, higher education, research, and economic cooperation for sustainable development.

    In Nigeria, French is the first foreign language taught at the secondary school level with about 15,000 French teachers, 10 Alliances Françaises, a French Institute, and two French high schools.

    Each year, a theme intended to convey a message about the French language and ten words illustrating it is chosen by Francophone partners (France, Belgium, Quebec, Switzerland, and the International Organization of La Francophonie) for an initiative called “Tell me ten words.” The 2025 edition of this initiative has the theme, “Tell me ten words for the planet.” It invites us to explore major environmental challenges, such as climate, biodiversity, and resource-related conflicts.

     “The effects of climate change on the planet concern us all today. This theme was chosen by the members of the Group of Francophone Ambassadors (GAF) and has helped consolidate the cultural programming of the Francophonie month in Lagos, Abuja. In the nine other cities where there is an Alliance Française,” the organizers said.

    As part of the celebration, two films will be shown at Alliance Francaise Lagos, the first at 3:00 pm, a screening of Karnaval, a Canadian film directed by Henri Pardo that won the Audience Award at the Toronto International Film Festival. At 5:30 pm, The Crusade by Louis Garrel (2021) will be shown. This French film was featured in the Cinema for the Climate selection at the Cannes Film Festival.

    The afternoon will conclude with speeches by the Consul General at 6:30 PM, followed by an award ceremony for the “Tell me ten words” contest in the categories of schools, Alliance Française students, and the general public. A cocktail reception will close the day. Both movies are free to watch for the general public.

    In addition, Alliance Française Lagos offers two other highlights to celebrate the richness and diversity of artistic and linguistic expressions. 

    On Saturday, March 15 at 2:00 PM, Alliance Francaise Lagos will host Mona de Pracontal for the first time, winner of the Baudelaire Prize for her translation of Half of a Yellow Sun by Chimamanda Ngozi Adichie. On the occasion of her visit to the media library of the Alliance Française de Lagos, she will present the French translation of The Fishermen by Chigozie Obioma in a dual French and Nigerian voice, in front of an audience composed of Nigerian writers, translators, and publishers. 

    Finally, the French Bazaar will close Francophonie month on Saturday, March 22, with a karaoke box of Francophone songs, Nigerian culinary tastings, and a DJ set of English and French music.

  • Omoge Asa: Preserving our heritage

    Omoge Asa: Preserving our heritage

    After last year’s successful hosting of its maiden edition, Omoge Asa cultural beauty pageant, a unique initiative aimed at promoting and preserving the cultural heritage, norms and values of Yoruba people will hold on April 10, at Lead City University, Ibadan.

    The south-western institution culture queen fiesta, the brainchild of Prof Anjola Robbin under the auspices of the Faculty of Arts, Lead City University, is organised in collaboration with Academy Suites.  Omoge Asa is a celebration of the rich cultural traditions of the Yoruba nation. According to the convener of the event, Prof Robbin, ‘Omoge Asa is not just a cultural beauty pageant; it is a platform for young African women to showcase their talents, celebrate our cultural heritage, and project the future we envision, especially as many aspects of our culture are fast eroding.

    “The Omoge Asa Cultural Beauty Pageant enables us to express ourselves through dance, spoken word, and the celebration of our traditional attire, highlighting what makes Africa unique. The pageant is an avenue for empowering African women who are ready to step forward from various universities, polytechnics, and colleges of education in the southwestern region of Nigeria.

    She explained that ‘it is a collective effort to showcase our beliefs as a people while respecting our diverse cultures and origins. For us, it is a unifying strategy to bring everyone together in celebration of our cultural heritage.

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    ‘Also there are rewarding prizes and opportunities for collaboration to be won by contestants in the Omoge Asa Cultural Beauty Pageant 2025.’

    This year, Omoge Asa is in collaboration with Lead City University and Academy Suit as its main sponsor.

    “Academy Suite will be donating the prizes for the winners of the Omoge Asa and they have put everything in place to host the boot-camp for the contestants with their welfare inclusive for the period for their stay.

    “We are also working with the Ministry of Culture and Tourism in Osun, Ekiti, Oyo and Lagos states. We are honoured to have Chief Mrs. Tamunomini Olufunke Makinde, the First Lady of Oyo State, as our distinguished guest, along with the Commissioners for Culture and Tourism in Southwest states.

    “If you are a talented young undergraduate in any institution in southwest—whether a university, polytechnic, or college of education—this is your opportunity to showcase your talent, gain empowerment, and network with others who share a passion for celebrating Africa’s diverse culture.

    “This is not just a cultural pageantry; it’s a movement. Whether you are sponsoring, contesting, participating, or simply an enthusiast of our culture, join us on this incredible journey at Lead City University, Faculty of Arts. Let’s make history together,” she added.

    Director Center for Entrepreneurial Innovations at Lead City University Ibadan, Dr Esther Aderinto expressed excitement about the center’s partnership with the Faculty of Arts for the 2025 edition of Omoge Asa Cultural Pageantry.

    “This partnership aims to showcase the entrepreneurial skills and talents of our students in Africa through cultural arts. The event will cover a wide range of options, including Adire and Batik production, Aso Oke weaving, bead making, fashion design, shoe making, and other African crafts. Lead City University entrepreneurial initiatives stand to present viable economic opportunities which we give to our students to help them to bridge the gap between culture and innovation.

    “The cultural pageantry will feature participants from all higher education institutions across the southwestern region of Nigeria.Join us as we celebrate this unique fusion of culture and innovation at Omoge Asa 2025 Cultural Pageantry.” Aderinto said.

  • Alerte: transforming emergency response

    Alerte: transforming emergency response

    Founder, Alerte Universal Limited, Mr James Useghan has expressed strong commitment to integrating Alerte app with government agencies and private security firms in the near future. He said his ultimate vision is to position Alerte as a global leader in emergency response technology.

    Speaking shortly after the recent launch of the app at Café One in Yaba, Lagos, he said in the next five years, he plans to introduce predictive analytics to preempt emergencies before they escalate, implement multilingual support, and integrate with wearable devices for real-time health monitoring. While Alerte currently operates as an independent emergency response tool, Useghan observed that because technology infrastructure is limited in some regions, his team have implemented strategies to ensure Alerte remains accessible to everyone.

    “The app is designed to function efficiently with minimal data usage, making it reliable even in areas with low connectivity. Additionally, community representatives have been deployed to raise awareness and assist users in rural areas,” he added.

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    Useghan assured that his goal is to create a platform that ensures emergency response is swift, coordinated, and accessible to all. The app, which is much more than just a distress signal, integrates real-time location sharing, AI-driven safety recommendations, and seamless communication with emergency responders to provide users with immediate assistance.

    At its core, Alerte is more than just an app, as it is a movement, a lifeline, and a beacon of hope in times of crisis. By leveraging technology, community support, and AI-powered assistance, Useghan is pioneering a new era of emergency response, ensuring that no one feels helpless in an emergency again.

    “The app, which is much more than just a distress signal, integrates real-time location sharing, AI-driven safety recommendations, and seamless communication with emergency responders to provide users with immediate assistance,” he added.

    For years, Useghan observed the glaring flaws in Nigeria’s emergency response systems. Understanding these challenges, he envisioned a system that would eliminate unnecessary delays by allowing users to alert trusted individuals, first responders, and even nearby community members within seconds. Alerte was designed with this in mind, offering a user-friendly interface that empowers individuals to take control of their safety.

    “Alerte operates on a simple yet powerful premise: when users find themselves in distress, they can trigger an alert with a single swipe. The app then shares real-time location data, personal details, and a distress signal with pre-selected emergency contacts. This immediate communication ensures that help is mobilized without the usual bureaucratic delays.

    Beyond personal safety, Alerte also fosters a community-based alert network, where nearby users can respond to distress signals, providing an added layer of security. Whether it’s a fire outbreak, a robbery, a car accident, or a missing person case, Alerte ensures that someone is always listening and ready to act.

    Another standout feature is its AI-driven assistance, which guides users through emergency protocols in real time. Unlike conventional emergency apps that rely solely on automation, Alerte uses a chatbot that offers step-by-step guidance, helping users make informed decisions during a crisis,” he noted.

    According to him, one of the most pressing concerns with any safety technology is privacy, adding that users want to feel secure without compromising their personal information. Understanding this, Useghan ensured that Alerte only shares data with authorized contacts and emergency responders, and only when explicitly permitted by the user. All data is encrypted and erased after the emergency, reinforcing the app’s commitment to security.