Category: Shopping

MOLFIX, from the stable of Hayat Kimya Nigeria, is three.

Over the years, it has made its footprint known in the market. For example, at the Advertisers Association of Nigeria Marketing Excellence Awards in Lagos, it won the Brand of the Year Award,  and came second with its first-ever corporate social responsibility (CSR) “HAPPY MUMS, HAPPY FAMILIES” CSR campaign.

Its Marketing Manager Mrs. Roseline Abaraonye, said: “Amid the highly cluttered and competitive environment, MOLFIX defied all odds and played against the already established brands in the category. The brand kept growing until it took over the diaper market. Within these three years, MOLFIX has won multiple awards based on quality, innovation and execution.”

On the firm’s CSR’s intiative Mrs. Abaraonye said: “Hayat Kimya, as a global organisation, is a firm believer in giving back to the society. Hence, in Nigeria, we identified the fact that unemployment is a key issue.

“In addition to the fact that a lot of women have become the bread winners of their families, the brand thought it wise to empower our mums and enable them earn a living through the brand. As a result, the brand launched the “HAPPY MUMS, HAPPY FAMILIES” CSR campaign. With our first ever award entry on CSR, MOLFIX came second  amid all the established brands that have been doing this for many years. This has refuelled our energy to do more knowing that we have taken the right step in the right direction.’’

On the ADVAN awards, the  Marketing Manager stated that ADVAN awards is one of the most credible awards for celebrating the marketing professionals for their hard work.

Mrs Abaraonye said: “I will say what we did right was putting the square pegs in square holes. We got real insights about our consumers and we ensured we met the needs and bridged the identified gaps. This way, MOLFIX delivered satisfaction to its consumers while living out the brand promise of keeping our mums and babies happy. The team challenged convention with well-thought out strategies and tactics. Overall, the success was borne out of focus, diligence and hardwork.”

The brand also enjoyed a greater success at Marketing Edge Awards early in the year.  According to the  awards board, MOLFIX emerged as a unique brand.

“Consumer and trade awareness of MOLFIX is very high, she said, adding: “Despite its young age in the market, the brand profile shot up.”

According to her, MOLFIX’s packaging, marketing campaigns and grand entry into the market were  stamped with marks of innovativeness. As a result of MOLFIX’s performance, the panel concluded that it was compelling, hence, making the competition to re-think and re-jig their strategies.”

She said, MOLFIX could not have recorded all the successes without its amazing partners, Mo’Babies, Mo’mums and Mo’Dads.

Hero Lager  Beer from the stable of International Breweries Plc, has rewarded another set of 43 consumers with cash prizes and gifts in its ongoing national consumer promo, tagged, HEROnaires Mega Promo.

The winners emerged at various draws held across the country, bringing the number of consumers who have won N1 million and other consolation prizes to 97 since the promo kicked off on October 1.

The promo is a reward scheme offering consumers who are above the legal drinking age of 18 with N1 million weekly wins for 17 weeks as well as cash prizes of N50, 000 over the next two months.

“As a business, our dream is to bring people together for a better world. We are therefore delighted that Hero Lager is able to reward and empower loyal consumers via this exciting and life-changing promotion. We are committed to impacting lives for good and putting smiles on the faces of our consumers by creating an opportunity for them to become millionaires,” said Marketing Director, International Breweries Plc., Mrs. Tolu Adedeji.

”We encourage all our existing and potential consumers who are within the legal drinking age to participate in the ongoing promo and increase their chances of belonging to a tribe of HEROnaires,” she added.

“As we enter the season of sharing, caring and giving, what better way is there to salute our teeming consumers than avail them with the opportunity to become success stories as HEROnaires.”

On how to be the next HEROnaire, Tolu explained that all consumers need do is to text HERO and the unique code under the crown cork to 3810 and they will be eligible for the draws and subsequent entries will qualify consumers for the weekly cash prize of N1 million and other mouth-watering consolation prizes.

Marketing Manager, Hero Lager, Obumneke Okoli, said: “HERO has continued to inspire Nigerians on their journey and helping them to achieve heroic feats and giant strides. Our products are highly famed for quality and also the exceptional consumer experience they provide.

We are happy because this platform is an avenue that is translating the dreams of our consumers into reality.”

It will be recalled that HERO Lager started its journey from the Eastern part of Nigeria in 2012 and this sojourn has so far seen it attain and achieve HEROic feats as the preeminent beer brand in the region and a market leader in its category.

Consumers are encouraged to follow @HeroLager on Twitter and Instagram to find out more about becoming #heronaires and more updates on the promo.

Young street-wear designers will get a platform for their creativity at the Lagos Urban Fashion Show (LUFS), which holds at the Conference Hall of the Naval Dockyard, Victoria Island, Lagos on December 9.

Lush Hair, known for its range of quality products, would light up the walk way with its products.

A statement by Lush Hair Brand Manager, Ms. Sukhmbir Pannu, said Lush Hair would feature during the show.

Models strutting the runway will be adorned with Lush Hair extensions, while Lush fans will also get an opportunity to meet with the brand  as Lush Hair will be set up at the show for consumers to savour the Lush experience.

“Lush Hair Nigeria will thrill the public during the show,” Pannu said.

Pannu noted that Lush Hair would have a  catwalk with a celebrity appearance during the event. ‘‘Lush hair experts will guide consumers on hair management techniques ’’ she added.

Lush will also give hair products to visitors to Lush Hair stand.

LUFS founder, Mr Olawale Aina said: “Our organisation has proven to be a capable platform for young street wear designers to properly showcase themselves as designers and do business.”

Aina added that the show will help put upcoming Nigerian street wear designers on a global pedestal.

With Lush Hair on board this year as lead sponsor, the event promises to be an exciting one with fashion connoisseurs, celebrities and the general public all coming together to witness an event to remember.

Nigerians who relish a meal of pounded yam will have something to cheer with the entrance of Majestic Pounded Yam, from the stable of Sade Foods International Inc, into the market.

The brand, which arrived in Oke Arin market, Lagos has since gained attention.

The firm’s Chief Executive Officer (CEO) Mr. Damilola Akinnagbe, said the company’s marketing team gave retailers, major distributors and consumers samples for tasting ahead of its presentation.

He said: “Fantastic! Incredible!! Astonishing!!! These were the complementary statements from those that tasted our pounded yam. It was a phenomenon. They rated its taste, its smell and its creamy colour. Majestic Pounded Yam is perfect is and unparallel. Several times, those who tasted it bought several boxes and sachets for their families, friends and church members.”

He continued:“The Ekimoguns, the Kingdom of Ekiti, and Ilesha are considered to be experts on pounded yam. We gave more than 1,500 samples out to these groups and the results were 110 per cent acceptance rate. In Lagos, Ogun, Enugu, Kaduna, and Zamfara, states the results were equally great.”

Justifying the introduction of the branded pounded yam, he said, it was the need to serve the yearnings of customers.

“We introduced this product as a result of unsatisfactory comments or needed improvements on other poundos that were in the market. We devoted ample time in the development of this product realising that there were other poundos in the market and want to be noticed immediately.

‘’Above all, our poundos do not contain BHT in comparison with others. We are successful. The product is rapidly gaining market share. We know that the current exchange rate is not favourable, which has  cut into our pricing, but we know that with volume sales, it will compensate for the negligible gross profit that we are currently earning,”Akinnagbe said.

He said the product will be good as a Christmas hamper, gift at weddings and for working class people who may not have the time to pound yam.

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide,

has entered Nigeria in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm in Lagos , to create  shared value.

JCDecaux will operate in the outdoor ad industry through a deal between JCDecaux and Horizon Outdoor Advertising Limited, a  subsidiary of GLP.

Horizon, certified by the Advertising Practitioners Council of Nigeria (APCON), is a member of the Outdoor Advertising Association of Nigeria (OAAN).

JCDecaux Grace Lake has started work with the installation of four  public service programmes, free to Lagosians.

The programmes cover the installation, operation and maintenance of Lagos Traffic Information System (LATIS), a network of 94 sq.m. digital traffic arches designed by Marc Aurèle to provide real-time traffic information to commuters at strategic driving decision points across Lagos – installed at Oworonshoki and Fadeyi; a self-cleaning automatic public toilets programme, designed by Patrick Jouin, located at the city’s busiest bus stations and free to use for Lagosians – installed at Oworonshoki and Ogudu Berger bus stops and a network of 92 sq.m. billboards for the stations under construction of the upcoming Lagos cable car system (LCCT), which will link the key hubs of Lagos Island, Mainland and Victoria Island.

This deal gives JCDecaux a foothold in the country, the largest economy of the continent, with Gross Domestic Product (GDP) of over €332 billion in 2017 and the most highly populated country on the continent, with 190 million people (a population which will double in the next 30 years).

The partnership will also help maximise the economic potential of Lagos. With about 21 million people, it is market with huge potential for advertisers and media agencies.

The arrival of JCDecaux is expected to increase the market’s value estimated at €115 million, offering brands an unprecedented digital communications platform to grow their audience.