Nigerians who relish a meal of pounded yam will have something to cheer with the entrance of Majestic Pounded Yam, from the stable of Sade Foods International Inc, into the market.
The brand, which arrived in Oke Arin market, Lagos has since gained attention.
The firm’s Chief Executive Officer (CEO) Mr. Damilola Akinnagbe, said the company’s marketing team gave retailers, major distributors and consumers samples for tasting ahead of its presentation.
He said: “Fantastic! Incredible!! Astonishing!!! These were the complementary statements from those that tasted our pounded yam. It was a phenomenon. They rated its taste, its smell and its creamy colour. Majestic Pounded Yam is perfect is and unparallel. Several times, those who tasted it bought several boxes and sachets for their families, friends and church members.”
He continued:“The Ekimoguns, the Kingdom of Ekiti, and Ilesha are considered to be experts on pounded yam. We gave more than 1,500 samples out to these groups and the results were 110 per cent acceptance rate. In Lagos, Ogun, Enugu, Kaduna, and Zamfara, states the results were equally great.”
Justifying the introduction of the branded pounded yam, he said, it was the need to serve the yearnings of customers.
“We introduced this product as a result of unsatisfactory comments or needed improvements on other poundos that were in the market. We devoted ample time in the development of this product realising that there were other poundos in the market and want to be noticed immediately.
‘’Above all, our poundos do not contain BHT in comparison with others. We are successful. The product is rapidly gaining market share. We know that the current exchange rate is not favourable, which has cut into our pricing, but we know that with volume sales, it will compensate for the negligible gross profit that we are currently earning,”Akinnagbe said.
He said the product will be good as a Christmas hamper, gift at weddings and for working class people who may not have the time to pound yam.
Leave a Reply