Category: Small Business and Entreprenuership

  • From tutoring to the big league

    From tutoring to the big league

    Neo Media and Marketing, Chief Executive Ehi Braimah has enjoyed financial freedom since he began tutoring at 17. Now a big player in public relations, Braimah believes tutoring business owners and would be entrepreneurs can give them a new lease of life, DANIEL ESSIET reports.

    Neo Media and Marketing, Chief Executive  Ehi Braimah became an entrepreneur at 17. He shared his experience with entrepreneurs who gathered for the maiden edition of CFA’s startups’ hangout in Lagos. He is a public relations consultant. He started running with tutorials teaching mathematics after secondary school education.

    Braimah said the business brought him so  much money and it was something he truly loved.

    He said: “When I finished at Government College,Ughelli,Delta State at the age of 15, I moved on to do the Higher School Certificate (HSC). I finished my HSC at 17 and I went to Benin.  At that time, the late Prof. Ambrose Alli as the Governor of Bendel State, under the Unity Party of Nigeria introduced free education. There were so many new secondary schools and also a crave for mathematics teachers too. During that period, I  made some money  as  a private tutor.

    “I was paid good money at the time by many parents. I then took it a step further when I and three other guys set up a summer school business. Every long vacation, we used to organise the summer lessons. We were making good money, I was teaching mathematics and physics. After the long vacation classes, we would then move to evening classes, preparing students for the General Certificate Examination (GCE). I always had a full class because mathematics was compulsory. Each student then paid N10 per subject.I was not taking money from my parents because I was making my own money. I was having fun.”

    He said his little project turned into a big business and that was the beginning of his entrepreneurial career. After a university degree in Industrial Mathematics in 1986,  Braimah committed himself to a career in public relations and has acquired enormous experience in media relations, sports, entertainment and leisure marketing, event management, brand strategy and development.

    Along the line, he aligned himself with the best and smartest people in public relations. The idea of working with experts was an extremely appealing learning opportunity.

    For one to be successful in any business, he counselled that one must know the subject, develop self and   train well.

    Gboza Gbosa Technology Limited Chief Executive Ade Atobatele, described entrepreneurs as problem solvers.

    He has been in the information technology business since 1977 and has extensive design, managerial, and project lead experience in transactional systems, data warehousing, and the internet. He has  worked on projects in the real estate, utilities, telecoms, financial services, and retail industries, in Canada, Denmark, and the United Kingdom.

    Chief Host, CFA Startup Hangout, Chukwuemeka Agbata, said mentorship and networking were among the reasons to kick-start the event.

  • Changing the face of legal service

    Anthony Rhodes, a start-up company is one of the several new “disrupters” changing the face of legal tech service for businesses and families. The online start-up is looking into the future of the industry and the opportunities entrepreneurs should be exploring, writes DANIEL ESSIET.

     

    Small and medium-sized enterprises (SMEs) are bracing for a better year with a fledging legal tech sector.

    Anthony Oisaghie, co-founder, AnthonyRhodes Limited, a company with a simple objective to impact lives, said the SMEs and middle class Nigerians are sure to accelerate technology in that sector.

    Working with  an organized community of forward-thinking technologists and legal experts, the  online tech start up  matches SMEs and entrepreneurs with legal documents needed to protect ones families and business from third party intruders like a will, trust, power of attorney, deed, prenup, postnup, digital asset, name change, divorce eligibility etc.

    All you need to do is simply fill a form online at www.anthonyrhodes.net, then applicants receive a peace of mind review with their specialists to ensure all information are correct and receive their documents, signature ready with little or no physical contact.

    The co-founders, Anthony Oisaghie has engineering and IT background, while Rhoda Obi-A has a background in law and is specialized In Estate Planning.

    Anthony said the country’s legal services market is feeling the disruptive impact of the digital revolution, creating the demand for online services.

    According to him, the company in the near future will provide lawyers online via its platform with relevant expertise to service Nigerians all over the globe.

    He explained that SMEs’ and family legal need remain unmet by service providers. For them, the significance and growing importance of small firms and families to the economy in terms of employment, output and innovation is widely acknowledged by the international market, so what makes Nigeria any different? As this continues to be a huge section of the Nigerian community whose legal needs are not being catered for, it is an opening, which the legal sector should be addressing like we are.

    AnthonyRhodes last year won the “Hill Innovating Justice Award” from The Hague, Netherlands. They were the only Nigerian co-founders to win this award.

    How it all started: Anthony said the co-founders were colleagues at a multinational company and worked together for years. In the course of their work, they realized they both shared a vision to help families and individuals plan for their estate so their loved ones could have easy access to them in the future. They both decided to use technology as the tool to simplify the process of estate planning by creating an online and offline platform where people could go to, to prepare their wills, trust, power of attorney, name change among other services. This service is the first of its kind in Nigeria.

    They formed the company after the demise of a close colleague, whose wife and children had difficulty in identifying and claiming his assets. This triggered to implement their plan.

    “ Our colleague did not have any legacy instrument to protect his loved ones, a trust, will, power of attorney if these tools were available at the comfort of his space he would have done what was necessary for them to have access to his assets at his demise,” he said.

    Anthony Rhodes has six major services in its grasp, online legal platform, data management, knowledge sharing, asset management, elderly care and real estate.

    For him, the battleground for clients has never been so competitive and complicated with the rapid adoption of technology and the Internet.

    Consequently, businesses and their customers are adopting technology at a rapid pace. Taken together, he believes these trends are creating business opportunities and eventually, economic growth.

    The firm is hosting a one-day forum at Radisson Blu Hotel, 3rd February, by 9am to induce Nigerians to take a deliberate and broad approach to financial planning, including personal wealth and various business success and succession scenarios. Discussions will cover a wide variety of investment topics including direct investing, assets, and family’s wealth among others.

    With its unique combination of legal experience and IT skills, the company prides itself on being a forward-thinking group of consultant professionals who help with everything from strategic planning to wealth management.

     

  • Providing financial lifeline to entrepreneurs

    Providing financial lifeline to entrepreneurs

    Startups and entrepreneurs are starved of funding. Kinetic Consulting Founder Edward Esene is helping early stage companies to get backers and grants.

    Founder, Kinetic Consulting, Mr Edward Esene  trained and practised  geology. He   delved into management consulting  after some years in a leading venture capital firm in Lagos and School for Startups(S4S), the United Kingdom (UK). He observed a pattern among young entrepreneurs who were trying to launch a business and  discovered  that many  were struggling to raise funding to start. Even if they demonstrated strong business plans or great potential for growth, funding remained a major challenge. His goal  is to raise seed fund for  start-ups.

    A co-founder, www.Crowd fund Africa.com, said finding seed money to get ideas off the ground remained a sore spot for many entrepreneurs.

    He said any shortfall in early stage funding was worrisome because of the knock-on effects it will have for startups in years to come.

    Esene said he was determined to cultivate budding entrepreneurs, capable of generating income that could change the economic landscape.

    He is running an incubation centre to help entrepreneurs develop and commercialise their  business ideas.

    He offers an entrepreneur-in-residence programme and local office space, and provides early-stage investment to selected start-ups.

    Esene also provides a range of services including coaching on business management, introduction to new market opportunities, access to finance support, staff coaching among others.

    Following a process, he evaluates the viability and bankability of the business, provides tailored coaching to accelerate and scale up their businesses.

    Since its inception, his business has spawned numerous successful ventures, many  in Lagos.   He trained 1000 youths on different businesses.

    In the last five years, he has successfully raised over N2.1billion for business owners and startup entrepreneurs from institutional lenders and business angels.

    In addition to increased earning power, the youth have found fulfilment and renewed purpose.

    As a Zonal Coordinator in the Federal Government You Win Programme (2010-2014), he incubated and mentored 483 start-up businesses across the nation.

    Despite his success story, Esene started the business with N100, 000.

    Out of this, he  used N60, 000 to buy a laptop and other things.

    He believes it is part of his goal to help ignite the entrepreneurial ecosystem by providing an environment with the potential for starting and developing high-impact and high-growth ventures.

    After working with a venture capital firm and seeing startups fail with loans repayment, Esene said life is  easy if they got grants rather than loans.

    To address this, he started capacity building training to help entrepreneurs succeed in their application to receive grants.

    The programme provides funding information for SMEs and access management advice.

    The training, according to him, is aimed at driving local economic growth through support for entrepreneurs and small businesses.

    The workshop, expert mentoring and networking opportunities, he added, gives them the platform to really kick-start the growth of their business.

  • ‘I defied odds to start my business’

    Naija Wears Ltd founder Ruth Okechukwu is a passionate entrepreneur. DANIEL ESSIET reports that she grew her business through hardwork.

    Co-Founder  Naija Wears Ltd, Ruth Okechukwu, carried a dream with her for many years. Today, she has achieved her dream through her business Naija Wears Limited.  She saw opportunities in hospitality, publishing and fashion. After a painstaking market research, she registered a business. She refined her business model, and started businesses in publishing and hospitality.

    She said:  “I started with the hospitality industry because it’s something I love so much that I will do even if I don’t get paid for it. So it’s easy to cope with disappointments.”

    Along the line, she spotted the business opportunity within the online shopping space.  She decided it would be a great business selling the nation’s incredible fashion designs. She believes the business environment provided an advantage.

    She started with N100,000, prepared a budget and worked within that budget.

    “I bought a new laptop with N70,000, WiFi router with N20,000 and miscellaneous with 10,000 (official letter-heads, receipt, stamps and others). In exchange for her knowledge in the field, a colleague agreed to share his office space with her and that was all she needed. Her online platform provides   a market place for different brands, from high end luxury, to high street fashionable wears.  Fashion lovers have a great place to check out  vintage items.

    For Ruth, it was the right idea at the right time, helping Nigerians  with the capacity to buy designer items at home or at their desk, taking away the pressure of walking. The other issue is that her site is all about affordable, up to date fashion for those who do not have a huge money.  New designs are released to keep up with changing tastes.  She has raised awareness about her platform by promoting its products on social networking sites.  She is five years old in the business world. So far, the business is striving. She has four workers now. She sees the business as still very young and full development of the business a long way off. But she is working in small steps.

    He said: “To stay afloat in the economy, you must be able to predict the ups and turns of the curve and stay ahead of it. You must be able to understand each new policy and know how it affects your customers and know what policy you also have to put in place to counter its negative effects on your business. If you can do this correctly and consistently, the sky is your starting point.

    “To truly be a competitor, you must bring in a new flavour, something they haven’t been getting from anywhere before.”

    For her, life is perseverance and that comes with patience, prioritisation and correct time management.

  • Passion for cooking

    Passion for cooking

    The prevailing harsh economy it has not killed the appetite for good food. Chief Executive, Fifi’s Food House, Onimim Fifi Karibo, runs a flourishing restaurant in Port Harcourt, the Rivers State capital. DANIEL ESSIET reports.

    Fifi Karibo is a young chef/entrepreneur in Port Harcourt, the Rivers State Capital, and she is doing well.

    She  has  two missions: to challenge  food lovers  to  seek good food; and make the sector the most sustainable in the country. Her initial interest was not in food business as she did not read food technology. She studied biochemistry from University of Port Harcourt.  “After my national service year, I nursed the aspiration of going for an MSc programme in the United Kingdom. I successfully got admission in a couple of schools, but my funding plans fell through. I tried a couple of times and was actually losing my mind.  I felt stuck to a particular spot even though I had engaged in other things. I felt the need to earn more. Ifeoma my friend was the chief pesterer. She would say to me: ‘Fif, you should start a business with this talent. You can cook.’ All my mind was were snow was falling and in a more ‘dignifying’ MSc programme. I paid no attention until the realisation hit me. Naira fell even further,“ she said.

    According to Fifi her cooking and keeping house talent began when she was young. Her home was a huge influence on her  and she decided to do something with food.

    She started Fifi’s Food House  in March last year. However, before she fully lauched her outing, she has done a lot of cooking since 2013, starting with her  sisters’ pot and gas cooker.

    Providence worked for her as her business began to grow. Inspired by the array of customers that patronise her business and the  feedback she got, she went a step further to develop a range of menu, fulfilling her ambition to make it easy for everyone to get a good local or international dish. “The business is young and a lot of things are still taking shape. We are growing.”

    She uses fresh ingredients  and popular local dishes.

    Aside food business, Fifi is also running a high profile events management business.  She has one permanent and a couple of temporary workers, and hires more hands when the occasion arises.

    She, however, said she has made a couple of mistakes in the course of her business  and  has learnt from them.

    “ One mistake I made was under pricing and over pricing. Either way, I shot myself in the foot,” she said.

    Giving tips on how to take off in such business, she said: “Just start, even if you have to start small. Get knowledge in your chosen field. Network like your life depends on it. Do not be shy to talk about your business, you never know who is your next client. Use the new media (especially social media) to your advantage. This is more than one, let me stop here.”

    She said she was satisfied with the  feedback she was getting, even when she  made little or no profit. The fact that her clients were satisfied made her happy and fulfilling.

    Her Fifi’s Food House, as she called, is a one stop shop for good food.

    Her  purpose of doing the business, she said, was to serve beautifully prepared, restaurant food to discerning professionals through an unsurpassed delivery/take-out-eat in experience. The business, she said,  has been enterprising, as she always seeks to improve on ways of offering better services.

    Fifi was involved in Port Harcourt International Food Festival, a platform designed to celebrate different culinary cultures with focus on indigenous cuisines. The primary objective is to enlighten the public on the issue of food insecurity.

    While it took her a lot of efforts and financial commitment to do successful food business, she is happy she is  realising her vision and plan, and giving customers every reason to stop by for a meal at her place.

    One of her criteria for measuring success is running a business where people  and families want to eat. When regular customers recommend people to eat at her place, to her, it is a clear indication that she has created exactly the right environment.

  • How I grew my chicken farm

    How I grew my chicken farm

    With a background in agro entrepreneurship, Sipasi Ayodele is an ambitious innovator, who plans to resolve the country’s agricultural problems. He has used income from the farm to pay his school fees, DANIEL ESSIET reports.

    Chief  Executive, L’Afrika Integrated Farms, Sipasi Ayodele, is  happy  that  he owns a farm, but that he is using the money he makes from his farm to fund his masters’ degree programme in Animal Science at the University of Ibadan (UI). He attended the Federal University of Technology, Akure, Ondo State for his Bachelor in Technology (Agriculture). He has just bagged the Africa Youth Award for Agriculture, among other honours.

    He started farming when he was nine years with just a cock and a hen, which was  given to him by his grandparents. He took care of them very well. The result was a fantastic production. His grandparents were excited and gave him the necessary support to expand by building more cages as the chicken were multiplying into hundreds.

    He said: “With careful management, I quickly multiplied my flock into hundreds. When I moved to Lagos for secondary school, I was no longer able to raise chickens, but had not lost my love of animals and livestock management. One of the punishments at school (Mayflower School, Ikenne) was to work with the pigs and poultry. In order to spend more time with the animals, I would get into trouble on purpose. During my secondary school years, offenders were always sent to piggery/ poultry to serve punishment, because of my love for agriculture, I committed more offence in order to be sent to the piggery/ poultry always. This led to my poor academic performance. Upon graduation from Mayflower School Ikenne, Ogun State, it was time to proceed to the university, because of my poor performance, I decided to choose animal production and health because it’s the only course I pass without struggles.

    “On getting to the university, I had low grades from my first year to the third year, but during my Industrial Training and practical years, I did exceptionally well to the surprise of my lecturers.”

    As there was a high demand for fresh poultry meat, he was convinced his business could potentially bridge the gap in the market by producing a large quantity of quality fresh broiler meat and developing good market strategies in order to acquire a good position in the market.

    During his undergraduate studies, he carried out an academic research on “the comparative effect of herbal alternatives on the carcass and organ characteristics of broiler chicken”.

    He discovered that poultry sicknesses were a big issue that was silently wiping out large number of chickens.  He dicovered herbs that could be used to address livestock health issues.

    He started applying herbs in their diets and suddenly, he noticed a change in their health.  The singular initiative gave him an edge in the field.

    “Our solution was  replacing chemical (synthetic) additives with herbal alternatives in poultry feeds, which leaves no residue on man’s organ. It is totally absorbed because it is natural, thereby resulting into increased production, more affordable, increased lifespan of human and better health of man and the animal,” he said.

    Today, he has not only made money, he  has earned recognition and awards through his  eco-friendly farming  system and has been invited to events to speak and inspire others.

    He founded L’afrika Integrated Farms (livestock farm) where  herbal alternatives are used to replace  poultry feeds micro-nutrients.

    But he also had challenges. “During my first production in 2011, I lost about 45 per cent of my birds. I never got discouraged, to my surprise, I recovered my total variable cost from the 55 per cent left over and made little profit. So, I said to myself, this is a viable business to continue. I learnt that failures are meant to build and not abuse us,” he siad.

    His advice for young entrepreneurs is to persever. “Painstaking endurance is the way to go. Don’t allow peer pressure to pull you out of your way. We all have our unique time to shine. I believe in anything you do, I’m convinced beyond any reasonable point that if you’re faithful in what you do, opportunity will catch up with your diligence.

    “My most satisfying moment in business was when I was invited by education concern for hunger organisation, Echo East Africa, to discuss my local content initiative. Imagine participants from all the continent paying  attention to what is happening in my field back home in Nigeria was wow.”

    At L’Afrika Integrated Farms, his use of herbal alternatives has helped to solve the problem of poultry feeds and products contamination that led to various diseases and ultimately death, which claims about 400,000 lives yearly.

    ”We achieve this by replacing the synthetic micronutrients in the feed with herbal alternatives, leveraging on the local natural resources of our rich continent. We offer clean poultry products; our birds are fed on feeds with herbal micro-nutrients. Our success factors rest on the fact that it has improved the health and well-being of the consumers; it has been locally accepted, increased labour force and healthy family,” he said.

    He has carried out diverse environment friendly projects, established demonstration farms, and trained 4,003 children, youths and farmers. He has also trained people on sustainable agricultural practice and the re-use of waste materials to fight climate change and alleviate poverty.

  • Amazons turning waste to wealth

    Amazons turning waste to wealth

    The campaign to use waste as a means of economic empowerment is being led by elite women, DANIEL ESSIET reports.

    n scrubby waste points tucked behind bustling marketplaces and undeveloped land in Agege, Igando, Alagbado, on the outskirts of Lagos, Oyingbo and on Lagos Island are women in green overalls and tattered dresses searching for waste.

    The waste collectors are involved in the enterprise, whose aim is to teach people about good refuse management and how to turn waste into wealth.

    One of the waste collection and recycling groups is led by the Chief Executive Officer, T. Cynthia Nigeria Limited, Mrs Cynthia Saka, an expert in waste management business, which she started 26 years ago. She is one of those leading some groups to improve the Lagos environment.

    Mrs  Saka’s story illustrates how both entrepreneurship and green jobs could help unemployed youths to combat the environmental challenges.

    An entrepreneur, she recognises the role of plastic waste recycling. She is concerned with the neglect of waste in some areas of the state and on how garbage pile up in street corners, open spaces and on the roads, creating a horrible stench and spreading diseases, such as cholera.

    She retrieves recyclable plastic materials from households, businesses, streets and dump yards. She sorts the materials and uses them to produce plastic products.

    Her company created packers and slippers out of unwanted plastics that would otherwise have been destined for landfills. It converts them into durable, affordable, cost-effective and environmental-friendly products. To help the business, she set up a collection system.

    For her, a constant supply of raw material to the factory is pramount for the business.

    So far, the project has created employment opportunities. She employs 20 workers and creates other indirect jobs for waste collectors and sorters.

    Mrs Saka is focusing on getting more people to make a living from waste.

    She is excited about collecting waste and educating Nigerians on how to recycle them. She believes that waste processing offers women a route to economic empowerment.

    She provides training to help people start their own businesse, by employing waste pickers.

    Her Waste-to-Wealth programme trains people to become refuse entrepreneurs, transforming waste into wealth.

    Those she trains, collect garbage from dump sites, sort and process them.

    She and other recycling merchants buy the waste. She turns the salvaged materials into products, such as plastic packers and other products.

    The benefits of the project are multiple: unemployed women can earn a living; residential areas are much cleaner; and households are better off financially.

    Earlier, the littered refuse attracted flies and other germs. Now, incidents of water borne-diseases, such as cholera and dysentery, have been reduced, thanks   to Mrs. Saka and other waste entrepreneurs   who clear Lagos and Ogun states of garbage.

    In major areas, she is working with other members of United Waste Recyclers Association from secured land for a dumping site, where residents deposit recyclable material, such as bottles, papers and plastics.

    Another waste entrepreneur is Bilikiss-Adebiyi Abiola, co-founder, Wecyclers, which  go from door to door to collect waste. The firm’s workers also collect waste from markets. They bring them to the shed to sort.

    This done, the waste are prepared for sale to recyclers. For every kilogramme of material that families recycle, they receive redeemable wecyclers points over their cell phones. These points are then redeemed for goods, such as cell phone minutes, basic food items, and household goods. Families receive collection reminders and rewards updates directly on their mobile phones making the benefits of recycling immediate.

    The company aggregates the materials into different level of well-sorted, high quality recyclable material to processors alleviating their supply constraints.

    Since its launch, the company has collected more than 200 tonnes of waste from more than 5,000 households.

    As they’re recycling, they see the other benefits, from the cleanliness, the reduction of flooding, reduction in diseases.

    Wecyclers employs about 100 people and  plans to increase its reach across Lagos.

    She said her company can create 500,000 jobs. This is because it engages tailors that sow the bags, painters, carpenters, graphic designers and people that support at the hub. They are also machinists, drivers and cleaners.

    WeCyclers  is becoming a household name in waste collection and recycling. The company has generated over $20,000 in revenue and owns 15 wecycles.

    WeCyclers partners the Lagos Waste Management Authority (LAWMA) and aims to educate and equip people about the need for better waste management.

    Mrs. Abiola is the one-woman dynamo taking the waste business world by storm. Her life started in what seemed to be an ideal situation.  She holds a B.Sc in Computer Science from Fisk University and an MSc in computer Science from Vanderbilt University in the United  States.

    After graduation, Mrs Abiola worked with the IBM Corporation in the US on a social media platform for the Enterprise. While there, she had the inspiration to form a waste management  company.   She felt Nigeria needed a lot of support with waste management and recognised there were a lot of opportunities within the sector to be explored.

    An MBA graduate of the Massachusetts Institute of Technology (MIT), Sloan School of Management, United  States, she moved back home  to set up WeCyclers. On her return to Lagos, she confronted a city with a major waste management crisis, producing 10,000 tonnes of refuse daily, much of which clog the city streets and leaches chemicals into the soil and groundwater. To solve the problem, she launched the social enterprise, Wecyclers, to incentise low-income households to hand off their recyclable goods to a fleet of low-cost cargo bikes.

    The company  uses a fleet of custom made low-cost cargo bicycles to offer convenient household recycling service in densely populated low-income neighborhoods. A fleet of specially outfitted cargo bicycles pedals through the dense neighbourhoods to pick up the recycling on a regular schedule.

    Families are motivated to recycle plastic bottles, plastic sachets, and aluminum cans through its innovative SMS-based incentive programme. She doesn’t do this alone as she has access to other women.

    Mrs Abiola is also working with other waste and recycling industry safety professionals on developing positive safety cultures.

  • Recession as boost to shoe making

    Recession as boost to shoe making

    Young entrepreneurs are flourishing, despite the recession, DANIEL ESSIET reports.

    THE Central Bank of Nigeria (CBN) policy on the allocation of foreign exhange which led to its scarcity is producing results: it is encouraging local production of some products.

    One of the beneficiaries of the policy is AB Works, a micro enterprise which produces shoes.

    It makes quality fashionable footwear. Some of its products are men’s shoes, unisex sandals and slippers, school sandals and security boots.

    Given that the population of Lagos is more than 12 million, it means that the firm has a huge market waiting for it. And that means big business.

    The owner of the business is Abraham William, a graduate. He is among the young entrepreneurs exploring the merits of the recession. He is discouraging Nigerians from buying expensive imported shoes by producing their equivalent.

    He is working with his colleagues to make it this possible.

    For him, the future is bright as Nigerians dump imported shoes and go for good local ones, following scarcity of forex.

    Though he enjoys the experience, he acknowledges the challenge to make shoes that can get more markets.

    He lamented that the company  does not have the fund to get expensive raw materials and acquire finishing machines that are imported from China, United States and  Europe.

    His shoes are made with various  components. They go for N15,000 for a particularly sophisticated model. Such shoes abroad go for £30 per pair, as they because of their quality.

    He works passion and pays attention to details. Having designed a shoe that would deliver on comfort, William said he needed funds to provide the quality and quantities the market needs.

    To cater for the lower and middle classes, Williams is fashioning homemade sandals and  inexpensive, light shoes.

    He said doing business in Nigeria is not easy. Though the political atmosphere is conducive, there are  institutional challenges young enterprises face, such as taxation.

    As his company continues to make inroads and build a national outlook, his advice to other entrepreneurs with good business plans is to work hard.

    He urged youths who are wants to go into shoe manufacturing not to be discouraged, saying the industry is lucrative.

  • Transforming lives

    Transforming lives

    EIAO Global Services and Exit Strategist Inc. founder Mrs Ibukun Omololu knew she could no longer put off her dream to become a life coach. So, she took a leap of faith and started the business to equip corporate professionals for life after their working years. DANIEL ESSIET reports.

    QUITTING an aviation company as a young employee was not easy for Mrs. Ibukun Omololu. She had no time to plan her exit before she lost her job.

    However, in her search for a new life, she discovered she had a passion to guide others in their exit from corporate life.

    Now,  she is  committed to helping  professionals plan a smooth transition from their nine-to-five a day jobs to entrepreneurship by helping them tame the fear of taking a plunge.

    Currently,  she works with one of the leading financial institutions in the country, where she helps executives and other employees to achieve higher performance in planning for their exit.

    What inspired her to start her company?

    Her words: ”I witnessed two close friends get laid off from their jobs; they were both sound and competent people who lost their jobs and struggled to sustain themselves and family after the job loss. Having gone through a similar experience earlier in my career, it was a like a replay of my life watching them go through it. I realised there was a need in the industry to address this and no one was really paying attention to it. For a long time, I have always loved personal development and invested a huge chunk of my income into it. I didn’t even realise what industry it was then, all I knew was I loved presenting to people, teaching them, advising colleagues and helping them to make plans.”

    She started the business a year ago with N250,000.

    Now, the business is self-sustaining not without some  challenges though.

    She recalled: “ My first failure was I wish I had started earlier but I am happy with my progress in one year. My first set of delivered seminars were catastrophic failures as no one signed up for my services, and this is also my first lesson to my clients that they must never be discouraged in the face of failure as the situation will always change as it changed for me.”

    Having survived this far, she advised: ”Start from where you are, every great entrepreneur was once an amateur.  You don’t have to know it all, have the tenacity, the willpower and let your “why” drive you like crazy.There have been several satisfying moments but one of the most significant ones is when I get feedback from people, telling me what I do has impacted their lives and made them plan their lives better; that totally melts my heart.”

    On the whole she is  proud of what she has  accomplished so far. Her words: “By all means, I am very proud of myself. I realise that I have not attained a quarter of my goals and not reached where I aspire to be but then I believe in starting with baby steps and celebrating my wins either big or small as I go on. The most important thing is to keep growing and measuring how fast and well you have grown. if only for that, yes I am extremely proud of my accomplishments so far.”

    To take off, Mrs. Omololu used all her  salary and allowances at various times of the year to do trainings, register the business and the likes.

    Her story shows great insight into the everyday life of an entrepreneur. She’s able to see that the constant ups and downs of owning a business are completely normal and that new opportunities are always on their way. Step by step, she’s grown her company and stayed true to her principle of dreaming big while staying grounded in proper planning. Through creativity and persistence, she’s found a unique way to provide executives and employees with the resources and education that they need  to start their own businesses and live their dream lives.

    In  20 years, she  sees her  business  becoming  one of the most formidable to be reckoned with  in personal development and retirement planning globally.

    She said: “My goal, as a trainer, is to open up a world of new possibilities to well over two million corporate professionals globally who want to know and believe they can succeed on their own with or without their jobs and in creating more jobs.’’

  • A digital entrepreneur

    A digital entrepreneur

    The Sparkle Writer’s Hub founder Adedoyin Jaiyesimi is using technology and leveraging on blog to boost the digital economy. She has created opportunities for youngsters through the platform. DANIEL ESSIET reports.

    He Sparkle Writer’s Hub Founder, Adedoyin Jaiye- simi, started  a blogger. She found she was interested in talking to young people about blogging and writing and sharing the same on social media.

    Being a freelance writer gives her a lot of flexibility and access to platforms where she could speak her  mind and share opinions.

    The impact of her work was witnessed when lots  of people contacted her, asking  to be trained    on content creation.

    Her words: “I love to write. It is the best means of expression for me. I also love to read and help people. I live a life that is completely dedicated to God and He leads me in all that I do.

    ‘’The idea came when a lot of people started to ask me how I write effortlessly. They had a lot on their minds but found it difficult to write them down. Hearing their questions made me realise that writing isn’t something that comes effortlessly to everyone. So, I decided to start a writing series on my personal blog. This didn’t work out well because there were weeks I wasn’t inspired to write about writing. One day after a personal retreat with God, the idea came to start a blog just to help people to become better writers. That was really how The Sparkle Writer’s Hub started.”

    Today, entrepreneurs use her   services and to learn about content creation, communication, and social media.The most compelling advantage she  brings to the table is her many years of  writing experience online and offline.

    She said: “My love for writing started when I was three and by the time I was in secondary school, I was reading magazines, newspaper articles and so on. After my stint as the Assistant Editor of Y! Magazine (now Y! Africa), I knew that being in the creative industry  was like putting a fish in water. It is where I’m meant to be.“

    Sparkle Writer’s Hub was  launched in July, last year. She has been in business for a year and five  months. She started Content Craft, a content and social media consulting company to  help businesses get returns on their social media investment using creative content and social media strategy.

    Her words: “I realised that it would take some time before we begin to make profit at The Sparkle Writer’s Hub. So, while I get to follow my passion for writing and help people to write, I also get to make money from it at the same time through Content Craft.”

    She started Content Craft with about N10, 000 and with The Sparkle Writer’s Hub, she  started from scratch.

    So far,  Sparkle Writer’s Hub is still growing. She has not broken even yet.  She said: “I still use my personal savings to support the business. This is changing gradually as more people are getting to know about us and what we do. With Content Craft, our profit is gradually increasing as well.”

    Jaiyesimi had some challenges. “I think the very first failure happened when we did our first event earlier this year. The event was free and overbooked but on the day, only about a quarter of the people who had registered showed up.

    “Money spent on refreshments and other things was wasted because the event was free. I learnt a valuable lesson from that in terms of requiring people to pay for value. We tend to take things for granted when they are free. The same applies to our online courses. The attitude to our free online course was not encouraging. People are more committed to our paid courses. Also with Content Craft, I have learnt to put everything on paper and collect my fees upfront.”