The Nation Newspaper

Category: Consumer Watch

  • Carex Chemistry Challenge winners visit PZ Cussons

    Carex Chemistry Challenge winners visit PZ Cussons

    Riding on the success of the third edition which climaxed last December, PZ Cussons Nigeria has reiterated its commitment to nurture the winners in industrial chemistry by taking them on a facility tour of the company’s Lagos administrative office in Ilupeju, and the factory at Ikorodu.

    The four finalists of the 2015 PZCussons Carex Chemistry Challenge who went on the tour were Anthony EkeneIke-Okoro of Top Grade Secondary School, Surulere, Wajud Kareem and Samuel Joseph, both of Abibat Mogaji Millennium Senior Secondary School, Agege, and Jude Nnaemeka Chineke of Great Esteem Secondary School, Surulere.

    The students were accompanied on the tour by Mr John Nna Odinibe and Mr Tolulope Joseph Odusanya, both Chemistry teachers.

    Mr Christos Giannopoulous, Chief Executive Officer of PZ Cussons Nigeria, alongside the Corporate Affairs Director, Mrs Yomi Ifaturoti, welcomed the students and their teachers to the organisation and also congratulated them on their emergence as finalists of the rigorous competition.

    Giannopoulous said: “I congratulate you on your success at the just concluded chemistry challenge. The company is focused on chemistry because of its importance to the society. I particularly salute your courage and enthusiasm to study chemistry and I hope in the nearest future you will be working in the corridors of this organisation and making an impact.”

    The group was received at the PZ Cussons Group training centre by Mr Pieter Stroek, Head of Research, Development and Innovation, who conducted them round the laboratories, while Mr Alex Goma, Managing Director, Family Care, encouraged the students to pick up some other skills while on internship with the company to help them become better in terms of management, organisation and accountability.

    On his thoughts about the facility tour Ike-Okoro, the 2015 grand prize winner, expressed satisfaction with the tour. “I want to thank PZ Cussons for this wonderful opportunity and I hope the competition will spur other students to take Chemistry and other science subjects seriously.”

  • Coke’s ‘Share a Feeling’ campaign inspires friendliness in Lekki

    It was an unusual atmosphere at Lekki Palms Shopping Mall, Lagos recently, when beverage giant, Coca-Cola Nigeria, stopped by to encourage consumers to express special feelings to friends, families and strangers by sharing coke cans personalised with their names and smileys which best represent those feelings.

    A lot of excited fans walked to the customisation booth to buy cans of coke to be customized within minutes with their names and the right smileys representing the right feelings. The consumers were also treated to free ice cold bottles of Coca-Cola for refreshment as they waited for their customised cans.

    Femi Ojo, a policeman, said in excitement after he got his customised can of Coke, “This is a very interesting initiative from Coca-Cola. I just had my Coke can customised in less than 10 minutes and it is a special way of telling my wife that I love her. I cannot wait to get home and give it to her and I am sure she would love it!”

    Several other consumers got different smileys to pick from and place on their Coke cans for loved ones, or to express their personalities. Customers were allowed to buy as many cans as they wished and had them customised.

    Another delighted customer, Ojeka Vincent, customised eight cans of Coke with different emoticons on each of the cans. Vincent said gleefully, “I am really feeling like a boss right now and as you can see on my can, I do not have to introduce myself. I have the ‘Boss Smiley’ on it. The other cans are for my friends and loved ones and I am sure they are going to like them as well.”

    Speaking on the ‘Share a feeling’ campaign, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon, stated that “the idea is about making it personal to our consumers, giving them the chance to share a personalised Coke with their loved ones and creating special moments of happiness.”

  • Coca-Cola repositions to meet increasing consumer demands

    Coca-Cola repositions to meet increasing consumer demands

    Consumers are in for a new experience as Coca-Cola moves to harmonise products under one umbrella, offering consumers’ choice with more clarity.

    The ‘One Brand’ global marketing strategy will for the first time ever unite Coca-Cola, Coca-Cola Light, Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign ‘Taste the Feeling’.

    Addressing a global press conference at the Waldorf Astoria Hotel, Dubai Palm Jumeirah last Thursday, the company’s Executive Vice President and Chief Marketing Officer, Marcos de Quinto, said the new strategy reinforces the company’s commitment to choice, allowing consumers to choose whichever Coca-Cola that suits their taste, lifestyle and diet.

    At the event which was attended by about 75 journalist from Eurasia and Africa,   Marcos de Quinto enthused that “this campaign is supposed to fulfil 80per cent of the needs of consumers while also responding to the needs of people who want to limit the consumption of sugary drinks as Coca-Cola Zero, Light and Diet made with artificial sugar, will, for the first time, be better positioned.

    “We are emphasising that Coca-Cola is for everybody,” de Quinto said. “Coca-Cola is one brand with different variants, all of which share the same values and visual iconography. People want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and refreshment.”

    Speaking further, the company’s Chief Marketing Officer explained that the new strategy shows that the company can adapt more quickly to changing consumer needs. “It will do this by making consumers more aware of its low or no calorie variants while strengthening the overall brand.”

    Speaking on the new strategy, Nathan Kalumbu, Coca-Cola’s Eurasia and African Group President, said, “This is not just a campaign but a new business approach, a new communication approach to meet the needs of every consumer.”

    On the African market, he excitedly said, “We are optimistic about the marketing strategy helping us to enhance the relevance of what African consumers are looking for. The entire campaign will appeal to every consumer as it speaks to all segments of the market.”

    “There is virtually no remote area on the African continent that the brand had not penetrated,” said the company’s Eurasia and African Group President. Buttressing his point, he said he was amazed to see Coca-Cola in Dogon, a very remote town in Mali.

    Throwing more light on the campaign strategy, Rodolfo Echeverria, Vice President, Global Creative, Connections and Digital, the Coca-Cola company said, “There is nothing quite like the taste of an ice cold Coca-Cola. The campaign creative was designed to celebrate the notion that the simple pleasure of drinking an ice cold Coca-Cola makes any moment more special. A simple pleasure you can access and afford.”

    “The universal moments and storytelling depicted in the campaign were created to resonate with our consumers globally. We are going from open Happiness to exploring the role Coca-Cola plays in happiness,” said Rodolfo Echeverria.

    ‘’ ’Taste the Feeling’ will bring to life the idea that drinking a Coca-Cola is a simple pleasure that makes everyday moments more special. While Coke’s award winning ‘Open Happiness’ campaign leaned heavily on what the brand stands for over the last seven years, ‘Taste the Feeling’ will feature universal story telling with the product at the heart to reflect both the functional and emotional aspects of the Coca-Cola experience,’’ explained Rodolfo Echeverria.

    Responding to the question on why the company was embarking on this new approach to business, speaking exclusively to The Nation on Sunday, Coca-Cola’s Chief Marketing Officer disclosed that the company was doing it as the former strategy of multiple brand campaigns was not the logical thing.

    “Through the one brand strategy, we will move away from multiple brand campaigns to one single iconic brand campaign that celebrates both the product and the brand,” emphasised de Quinto

    He further said, “Over the years, consumer taste, preference and lifestyle have changed, and with that has Coca-Cola. We have innovated to include a range of lower and no sugar and calorie alternatives, each with their own identity.”

    However, added de Quinto, “recent research has shown that not everyone understands the options available to them, and the benefits of each drink, which is why we are introducing the new ‘one brand’ strategy to help make the choice easier and simpler.”

    The new changes that the company is introducing are that their advertisements will show their full range of Colas. The television advertisements will feature all four variants in the final frame. The new packaging will clearly highlight the benefits of each variant.

    Also, the branding of every Coca-Cola can and bottle will be in the same style with different colours to distinguish each variant while the marketing spend for lower, no sugar and calorie colas has been doubled.

    The strategy which is expected to roll out all over the world this year has already been launched in the UK and Paris. According to Bobby Brittain, the Brand’s CMO for the UK and Ireland,” ‘The ‘One Brand’ strategy has had a positive effect on sales in the UK. During the 52 weeks ending 25 December, Coke as a trademark grew in the UK. Sales of diet coke and coke zero also increased but coke life was the only variant to see a decline in sales.”

  • Konga revolutionises mobile phone industry

    Konga revolutionises mobile phone industry

    Nigeria’s largest online marketplace, Konga.com, has partnered with mi-Fone, the first African mobile devices brand, to unveil the introductory series by both companies, the mi-Tribe A500. The media presentation was held at the Protea Leadway in Lagos on Tuesday.

    Mayowa Adebayo, Director,  Customer  Experience and Marketing, Konga.com, says “The partnership between the two companies represents Konga’s efforts to ensure that we continue to provide great product offerings to our customers, who deserve value without compromise.The primary concept behind the development of the mi-Tribe A500 smart phone was to create a device that uniquely caters to the need of the people of Nigeria and the introduction of this proprietary smart phone, developed with mi-Fone, is a step in that direction.”

    Introducing the partnership over a video presentation, Alpesh Patel, Founder and CEO of mi-Fone, said, “With the mi-Tribe A500, we have launched a mobile device that offers convenience, style and affordability, made exclusively for the people of Nigeria, as a way of giving them quality, backed up by superior after sales support.”

    Patel added that the mi-Tribe A500 will ignite a whole new digital movement in Nigeria that ensures Nigerian consumers get the best value for their money, while providing a great platform to gain access to information which in turn helps productivity.

    Exclusively available on Konga.com, the mi-Tribe A500 offers a stunning, all-new design with a sandstone textured back that is luxurious to the touch yet robust in the grip. The vivid 5-inch HD IPS display packs an incredible pixel density bordered by an ultra-narrow bezel, which maximises viewing experience — everything you see is big, bright and more beautiful. The smart phone is powered by a 1.3 GHz Quad-core processor which ensures that consumers enjoy slick web surfing, smooth video playback, great gaming experiences and multitasking that does not leave them waiting. Finally, the device possesses quick charging battery with low energy dissipation to keep performance running.

    As a special introductory offer, buyers of the mi-tribe A500 will get N2000 off their first ride on UBER on providing the code ‘miafrica’.

  • Viber partners Jumia to deepen communication

    Viber, a messaging and calling app with more than 664 million unique users globally has received partnership from diverse online platforms in Africa and the Middle East with the launch of its new social media channel ‘Viber Public Chats.’

    Its Chief Marketing Officer, Mark Hardy, said the Middle East and Africa are important markets for Viber, stressing that he is pleased to welcome local influencers and brands to the Public Chats platform.

    Some of the partners are Jumia, The Future Project, an organisation designed to empower citizens across Africa; Naij.com, leading online news platform; YNaija, the internet newspaper for young Nigerians and BellaNaija, Nigeria’s premiere online lifestyle magazine, among others.

    He said selected partners in Africa, Pan-African level and in key markets including: Nigeria, Ghana, Senegal, Ivory Coast, South Africa, Kenya, and Egypt have joined Public Chats for the regional launch in a bid to be the first players to offer local conversations on Viber.

    “Jumia, the leading ecommerce platform in Africa, recently opened Public Chats in Egypt and Nigeria and were one of the first partners to join this new social channel in the Middle East and Africa. Viber users can expect more Jumia Public Chats to open in the African continent in the coming months,” he said.

    The Chief Executive Officer of Jumia, Jeremy Doutte said the company is excited with the partnership.

  • Fanfare as company rewards customers

    In what may easily be described as a show of gratitude, Chemstar Paints Industry Nigeria Limited, manufacturers of Finecoat branded paints rewarded its loyal customers.

    The event was at its annual customer’s forum, which held at the Lagos Airport Hotel, Ikeja, with hundreds of customers across the 36 states of the federation in attendance.

    Speaking at the event, the Group Managing Director, Aderemi Awode who acknowledged the bond between the company and its customers over the years, also seized the occasion to reward the customers for staying the course despite the prevailing economic turbulence.

    Awode subsequently revealed that the management of company has earmarked a total sum of N80million to show its appreciation for unalloyed loyalty of the customers.

    The highpoint of the occasion was the presentation of awards to deserving customers in different categories.The overall best winner in one of the categories, Anthony Ebunam, who is also Managing Director Tonason & Sons Limited, Makurdi, Benue State, was effusive with praises to the company, when he received his award.

     

  • GOtv engages subscribers at customer forum

    GOtv engages subscribers at customer forum

    Subscribers to GOtv, the digital terrestrial pay-TV brand, were recently hosted at a customer forum in Ikotun, Lagos.

    The GOtv Customer Forum, a subscriber engagement initiative of MultiChoice Nigeria, provides a platform for subscribers to ask questions regarding GOtv services and receive responses from the management of GOtv operations in Nigeria.

    Present at the forum were GOtv subscribers, GOtv dealers, sales agents and representatives of MultiChoice, the subscriber management company of GOtv.

    Notable among the topics raised and addressed at the forum, which took place on 6 February, were reconnection after subscription payment, signal loss, hardware swaps and proliferation of MultiChoice branches. Suggestions on how to improve GOtv services were also made.

    Speaking at the forum, GOtv Public Relations Manager, Efe Obiomah, thanked the subscribers and everyone present and gave assurances that the issues raised will be addressed.  “We are happy to get feedback from you all. Be assured that all issues raised here will be addressed as we are continuously working to ensure that GOtv remains the trusted digital migration partner in Nigeria,” she said.

    On the proliferation of MultiChoice branches, she explained that MultiChoice operates a vast distribution network, but stressed the need for subscribers to adopt the GOtvEazy self-service option because it offers convenience by eliminating the need to visit a physical outlet to renew subscriptions. Subscribers can access the self-service option by logging on to www.eazy.gotvafrica.com to renew subscriptions, clear error codes and update their personal information.

    Obiomah also noted that the pay-TV brand took its customer service a step further in December by launching the “GOtv Clinic”, an initiative dedicated to hardware and installation checks, urging subscribers who are experiencing signal loss or service disruption in the Ikotun-Ejigbo environs to visit the GOtv Clinic situated at Ejigbo.

    She concluded by saying that GOtv’s channel offering was significantly boosted in 2015 with GOtv Plus now offering 48 channels, listing some of the new channels as; Afro Music Pop, Emmanuel TV, Galaxy TV, TVC News Nigeria, Trybe TV, Wazobia TV and Wazobia FM.

  • Gains of Ugwuanyi’s economic mission to Dublin

    The visit of a 13-man economic mission from Enugu State to Dublin, the capital of Ireland, has come off as a major move by Governor Ifeanyi Ugwuanyi’s administration to attract investors to the state to shore up the state economic fortunes and as well find opportunities to attract international donor agencies to the development needs of the coal city state. Led by the governor himself to the European country, the Enugu State Government delegation began the working visit penultimate Thursday and was engrossed  in intense engagements with investors and business operators, as well as the management of the Dublin City University, Ireland’s foremost tertiary institution, for four hard-working days ending on Sunday, January 18, 2016 when the delegation wrapped up the working visit with a review session at the Intercontinental Hotels before departure for Nigeria.

    At the end of the economic mission anchored by a Dublin-based newspaper organistion- Metro Publishing Consultancy Ltd, publishers of Metro Eireann, Ireland’s multicultural newspaper, Enugu State entered into a working agreement when it  signed a Memorandum of Understanding  with Dublin City University (DCU) to work  together to promote mutual relations between the two parties for purposes of developing education in the state in a manner that would also offer value to the university in the capital of Ireland.

    According to the document, signed at the university by Enugu State commissioner for education, Prof. Uche Eze, and the institution’s President, Prof. Brian McCraith in the presence of Governor Ifeanyi Ugwuanyi, ‘the Dublin City University (DCU) and the Enugu agencies will enter into reciprocal visits relationship where the university would have to examine opportunities to broker relationships with funding agencies and other higher education institutes in Ireland and possibly other parts of Europe for the Enugu government and its educational institutions as may be spelt out by the terms of such proposed interventions.

     

    Terms of the MOU:

    At the end of the negotiations whose sessions held at the university, both parties agreed that “the purpose of the MOU is to provide a framework to develop a set of activities underpinning the collaborative and to promote mutual understanding between the parties.” And they agreed as follows: (a) that DCU and Enugu state government will enter into a reciprocal visit relationship. (b) DCU to examine opportunities to broker relationships with funding agencies and other higher education institutes in conjunction with Enugu state government and other parties both nationally and internationally. (c)To examine opportunities to provide professional training opportunities and examine the potential for staff and student exchange programmes and promote both locations for Study Abroad Programmes.

    They also agreed to promote for both locations, the possibility of international student joint research collaboration and joint applications for research funding and to explore the potential to provide Enugu state with access to expertise on digital learning, among others. The MOU document was signed on behalf of Enugu state government by Prof. Uche Eze, commissioner for education while for the DCU, its president, Prof. MacCraith signed the document.

     

    Fishing for investment as focal objective:

    Before leaving for Ireland with members of the state delegation to the economic mission, Governor Ugwuanyi left no one in doubt that it was going to be a business trip and not a tea party. Hence, from the point of selection of the team, it was a case of “only required round pegs in round holes.”

    It was a slim 13-man delegation, including the governor who travelled with only one personal assistant. All the members of the delegation had specific duties to discharge in one or more engagements during the visit.

    Earlier on arrival in Dublin, the first port of call for the governor was a visit to the Dublin Bus, Ireland’s gigantic and very successful transport company with a view to learning first hand, how the company is run so that Enugu government could tinker with domesticating snippets of its success story into the Enugu state Transport Company.

    The visit also offered the governor and mission delegates the opportunity of touring the headquarters of Guinness in Dublin, especially in view of the fact that whereas Heineken has about the largest of its plants in Enugu, Guinness which acquired a large expanse of land in the state has left it unutilised in the past years.

    – Abugu is the Chief Press Secretary to Governor Ifeanyi Ugwuanyi of Enugu State

  • Tomato paste importers seek review of forex policy

    Tomato paste importers seek review of forex policy

    Some importers have called on the Federal Government to review the Central Bank of Nigeria forex policy banning them from accessing foreign exchange from the official window just as indigenous producers are saying that the restriction is a welcome development in restoring agriculture as the main stay of the economy.

    Labour union officials in some of the local tomato processing companies have called on the presidency to prevail on CBN to review the forex policy listing of triple concentrate tomato paste among the 41 items banned from accessing foreign exchange from the official window by the Central Bank of Nigeria as the inability of the firms to import tomato concentrate which is the main raw materials used in their production process had drastically affected them.

    According to the President, National Union of Food, Beverage and Tobacco Employees, Lateef Oyelekan, the companies involved should be given the latitude to plan for backward integration as one of the downside of the policy is that it could lead to massive job losses, as an estimated 1000 jobs are likelyto be lost in the tomato process manufacturing sector.

    “The jobs of the workers are at stake unless the ban is reversed, and that the opportunity for backward integration would be lost by the affected companies.”

    According to him, the quantity of the produce being cultivated presently in the country is not enough for local consumption and the quality is not good enough to be processed into paste. However, Mr. Felix Aigoro, an Agricultural Expert with over 20 years experience in tomato farming, pointed out that Nigeria produces high quality tomato and is ranked the 2nd largest producer of tomato in Africa and 13th in the world with a total production estimated at 1million hectares of land producing 1.701 million tonnes per annum with average of 20-30 tons/hectare yet Nigeria remains the largest importer of tomato from China.

    In an interview with The Nation, the Agricultural expert on tomato adviced those clamoring for the review of the CBN forex policy to rather ask Government for greater aid and support towards granting low interest loans, infrastructures, steady energy and creating enough tomato processing plants.

    “It is estimated that between 35 per cent and 40 per cent of the total agricultural produce in the country is lost due to absence of non- provision of processing facilities. This has resulted in cycles of scarcity and plenty of fluctuations in prices”, regretted the tomato farmer.

    Decrying the unfortunate situation, the tomato farmer said that Nigeria imports 65,809 tonnes of processed tomato annually worth over N11.7 billion despite its massive local production adding that the trend may continue if adequate processing and storage mechanism is not developed and put in place.

    “Take for instance, a recent survey has revealed that most of the brands in the market are imported and the presence of local brands is scarcely noticeable’’, he said

    Speaking further, he said that although more than 200,000 Nigerian farmers grow tomato, not one of the more than 50 tomato paste brands for sale is made from their produce resulting in half rotting in the fields before reaching the market.

    “The market is assured for any entrepreneur who comes out with good quality brands because tomato products are in daily use, have high repeat sales tendency and a long cycle therefor establishing more tomato fruit processing plants in the country will go a long way towards utilizing the enormous quantities of fresh tomato that go waste for lack of processing and preservation especially during post harvest periods of plenty.

    Reacting to the statement that local production may not be enough to meet demand and the quality of the locally grown tomato may not be good enough to be processed into paste, Mr. Aigoro who has a 1st and 2nd degree in Agricultural science said that “Nigeria has the capacity to meet local demand and even for exportation and the quality of our tomato especially from the northern part of the country is top quality”.

    “We have seen a lot of improvement in the demand for our products especially our Life vegetable oil since the new CBN forex policy restricting importers of Vegetable oil from accessing foreign exchange through the official way” enthused Chris Chigbo, Executive Director of Chicason Group an indigenous company.

    Speaking, he noted that the restriction of imported finished products will greatly encourage local manufacturers who hitherto were finding it difficult competing in terms of price with most of the importers who were not even paying full duty on their products.

    “We are also happy with the increased tariff on imported lubricants. Before now, the market was filled with all brands of adulterated and substandard lubricants but with the increased tariff we now have some semblance of sanity in the lubricant market” said the Chicason, Director,manufacturers of A-Z oil.

    However he stated the need for a little review of the CBN forex policy on some raw materials which Nigerians are not yet producing enough to meet demand adding that restrictions on those materials will only make the manufacturers to source from parallel market which will  increase the price of the finished products.

    Also speaking on the policy, President of the Lagos Chamber of Commerce and Industry (LCCI), Remi Bello, while criticizing the policy, warned that most manufacturers might be forced to shut down and move their operations to neighbouring countries due to their inability to access foreign exchange for raw materials and other critical inputs.

    According to him, the government needs to first address the issue of post-harvest wastage emanating from inadequate storage and the absence of processing facilities and the development of agro-allied industry. “No matter how bounteous the nation’s harvest is, such productivity will count for little if the produce cannot be stored.” he said.

    However the CBN Governor, Godwin Emefiele noted that as a result of the policy, the bank has been able to conserve some foreign currencies with a lot of progress made on local production of the 41 listed items.

    According to reports, Nigeria imports 65,809 tonnes of processed tomato annually worth over N11.7billion.

    The CBN Governor clarified that “the Apex bank did not ban total importation of the said items but only restricted access of foreign exchange from official markets to the importers of those items that we think we can produce competitively locally so as to improve our local industries due to the challenges we have, due to the fall in crude oil revenue.”

    Appealing for more patience and understanding, from Nigerians and the people affected, he said that the Government and some other stakeholders are convinced that these items can be produced locally adding that forex can only be made available to those importing essential raw materials and goods that cannot be produced within the country.

  • Kasapreko boss warns on dangers of illicit alcohol

    Kasapreko boss warns on dangers of illicit alcohol

    Nigerians need to be wary of the dangers inherent in the consumption of illicit alcohol because of the severe health implication, Mr. Kojo Nunoo, Managing Director, Kasapreko Nigeria Limited has said.

    Nunoo made this appeal when he led some members of his management team namely: Peter Adegor, Marketing Manager, Sam Osafo, Sales Marketing Director on a courtesy visit to the corporate headquarters of Vintage Press Limited in Lagos, at the weekend.

    Kasapreko Nigeria Limited makes the popular brand, Alomo Bitters.

    The Kasapreko team was received by Mr. Lekan Otufodunrin, Managing Editor and Mr. Simeon Ebulu, Group Business Editor, who impressed on the alcoholic beverage company the need to step up public awareness programmes on responsible drinking among old and potential consumers.

    The Kasapreko boss, who observed that unsuspecting members of the public could be consuming adulterated drinks in the market, said there is need to educate the masses. “The consuming public needs to be aware of fake products on the shelves to avoid medical challenges and health implications so they don’t endanger their lives. They need to be wary of these dangerous products.”

    According to him, most of the products on the streets with a few exceptions like Kasapreko had the benefits of reserve and development, thus it may be foolhardy to vouch for them as safe for human consumption.

    “We’re very concerned about the consumer as such, we have never stopped trying to ensure that consumers are protected and because of that we have tackled the problem from different angles.”

    One of the ways it seeks to protect consumers against unscrupulous individuals faking their products is through product development, changing of bottles as well as introduction of security features like hologram among others.

    Thankfully, Nunoo said the Alomo Bitters, which is its flagship product has come to stay. “Almost everywhere you go, you find Alomo Bitters. We have both alcoholic and non alcoholic beverages. We’re popular to the extent that virtually everybody wants to attach the name to their brands.”

    The company, with headquarters in Ghana, has footprints in the sub-region including: Nigeria, South Africa, Cote d’Ivoire and also hopes to expand to European markets and the US, he assured.