Category: Consumer Watch

  • Terra Cube spicing BBNaija show

    Terra Cube spicing BBNaija show

    From the moment the BBNaija doors swung open this season, the Big Brother house has been buzzing with laughter, strategy, and unforgettable moments. Tucked away in the most unexpected corner of the kitchen, a quiet premium presence is making its mark; not with diary room confessions or dramatic nominations, but with a burst of aroma and a taste that transforms every shared meal into a celebration — that premium presence is Terra Seasoning Cube.

    This approach is not just ingenious marketing; it is an authentic fit. BBNaija thrives on real, relatable moments, and food is one of the most relatable of all. Whether viewers are laughing at a kitchen mishap or cheering on a cooking task, Terra Cube is subtly present, seasoning not just the meals but the narrative itself.

    Viewers don’t merely watch; they indulge in the unfolding drama, savour the moments of joy, and relish the sparks of rivalry that keep the audience captivated. And in a season where every second is a statement, Terra Cube has elevated the food experience, infusing everyday meals with a touch of refined flavour and premium indulgence.

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    In the BBNaija kitchen, where creativity meets competition, Terra Cube slips into the storyline with ease. From a simple breakfast to the elaborate feasts on special nights, it adds more than just flavor; it adds connection. A meal shared in the BBNaija house is never just about eating alone, but about bonding, laughing, and sometimes even strategizing over a plate. And Terra Cube has been at the centre of those moments, helping housemates and by extension, viewers Unwrap Joy, Unleash Taste.

    Speaking on Terra Cube’s role in the show, Probal Bhattacharya, Chief Marketing Officer, TGI Group, said: “BBNaija is a platform where culture, entertainment, and everyday life meet. Terra Cube’s presence in the house is about being part of the moments that Nigerians talk about the next day. When we say Unwrap Joy, Unleash Taste, we mean creating those connections that make food more than just sustenance. In the BBNaija house, every moment is seasoned with spice, with Terra Cube as the signature taste behind it all.”

    As the season unfolds, one thing is clear: in a house full of personalities, Terra Cube has managed to spice up the show and steal the spotlight one delicious moment at a time. In BBNaija and beyond, it continues to deliver on its promise to help Nigerians everywhere Unwrap Joy, Unleash Taste.

    Terra Seasoning Cube is made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.

  • Glo toasts to 22 years of trailblazing excellence

    Glo toasts to 22 years of trailblazing excellence

    Telecommunications giant, Globacom, has expressed deep appreciation to its millions of subscribers in Nigeria and across the globe, whose trust and loyalty have been the foundation of its remarkable 22-year journey.

    In a thank you message to its customers, Globacom said, “22 years of Glo is a story of resilience and strength, and through every storm, you, our loyal subscribers, have powered our network. With every connection, you have fuelled our growth”.

    From commencement of operations on August 29, 2003, the company has remained unwavering in its mission of empowering lives and transforming businesses. Glo reshaped the telecoms landscape, becoming the first network in Nigeria to introduce per-second billing and drastically reduce SIM acquisition costs, bold steps that gave mobile access to millions of Nigerians.

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    To strengthen international connectivity, Glo launched Glo 1, the first privately owned submarine cable in Africa. The facility has delivered unmatched broadband capacity and propelled Nigeria’s digital economy.

    For more than two decades, Globacom has continued to drive trailblazing innovations within the industry. This milestone includes a sweeping network expansion, powered by one of Africa’s widest fiber optic backbones, seamlessly connecting cities, towns, and underserved areas. Globacom has also introduced an array of innovative solutions and affordable voice and data plans that broaden communication access and empower individuals, businesses, and institutions.

    Not limited to telecommunications, Globacom has made significant contributions to national development by investing in sports, entertainment, education, arts, and culture, while promoting Nigerian and African talent on the global stage.

    Reflecting on its accomplishments, Globacom stated: “As we reflect on these achievements, we remain steadfast in our mission to lead Nigeria and Africa into a fully digitalized future. We will continue to invest in next-generation technologies, expand data services, and create platforms that will power innovation, e-commerce, fintech, entertainment, and everyday life. Globacom will stay committed to providing limitless opportunities for individuals and businesses. The future is bright, and together we will march into a new era of boundless possibilities”.

  • NAFDAC intercepts N20.5bn worth of fake drugs, toxic tomato paste at Onne Port

    NAFDAC intercepts N20.5bn worth of fake drugs, toxic tomato paste at Onne Port

    The National Agency for Food and Drug Administration and Control (NAFDAC) has, in its ongoing fight against the influx of fake and substandard regulated products, taken delivery of 16 containers of substandard and falsified pharmaceutical products imported through Onne Port and estimated to have a street value of N20.5 billion.

    This is contained in a statement signed by the Agency’s resident Media consultant, Mr. Olusayo Akintola.According to the statement, the seized products were handed over at Onne Port, Port Harcourt, to the Director-General (NAFDAC), Prof. Mojisola Adeyeye, by the Comptroller-General (Nigeria Customs Service) as part of the Institutional Collaborative Synergy between the two organisations.

    The consignment consisted of 11 containers of various unregistered/banned pharmaceutical products as well as four containers of unwholesome tomato paste.

    Among the various substandard regulated products seized were 1.3 million bottles of codeine syrup, ( a highly controlled prescription-only medicine), 12.6 million tablets of tramadol, a highly addictive prescription-only drug product used for the management of Post-Operative Pain in Adults, as well as 9.3 million tablets of substandard and falsified (branded) diclofenac tablets (A non-steroidal anti-inflammatory prescription drug used for the management of osteoarthritis and rheumatoid arthritis).

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    Other regulated products seized include 280 packages of hyergra tablets, (a falsified brand of sildenafil citrate for the management of erectile dysfunction in men) as well as 4 containers of unregistered and substandard tomato paste.

    While the Director-General (NAFDAC) commended the Comptroller-General of Customs and his team for joining the fight against the importation of illicit, substandard and unwholesome products, she sent a clear message to the importers and their collaborators in the illicit trade.

    In her words, she “warned unscrupulous merchants both at home and abroad, that under our watch, substandard and fake food and drug products will not be allowed access to our people. Recent threats of death, kidnapping of our staff and other attempts to dampen our zeal will continue to fail, because God, as well as our people, are on our side.”

    Adeyeye called on all well-meaning Nigerians to partner with NAFDAC by reporting all suspected cases of manufacture, importation, distribution or sale of fake and substandard products through NAFDAC’s offices nationwide or through the Agency’s various social media channels.

    She highlighted the dangers of consumption of unwholesome products, which include: acute food poisoning & gastrointestinal illness from adulterants in expired food products; nutritional deficiencies & undermined food value; chronic organ damage from toxic metabolites and heavy metals in expired food. 

    She also said there was increased cancer risk from expired colourants, dyes and preservatives; allergic & respiratory reactions from hidden allergens or artificial additives, as well as food addiction & cognitive disruption from Expired Ultra‑Processed Foods (UPFs) engineered to be hyper‑palatable, high in sugar, fat, salt, etc.

     Emphasising the need for strong institutional cooperation, she promised to continue to evolve new strategies towards partnering with well-meaning organisations and individuals to build a safer and healthier nation, noting that safeguarding the health of the nation is a collective responsibility which NAFDAC cannot possibly do alone.

  • Day Terra delivered joy in BBNaija screen

    Day Terra delivered joy in BBNaija screen

    The Big Brother Naija Season 10 now showing on screen witnessed “moments of joy” recently when Terra Cube unveiled the “House of Joy”, its vibrant digital home within the BBNaija universe.

    Tagged, Meme O’Clock, it is a line between audience and housemate, making every laugh, every spark, and every twist a shared celebration of joy.

    Participation is simple and accessible, as viewers are encouraged to spot a standout moment, screenshot it, and download the official House of Joy meme template from Terra’s Instagram page.

    A key feature of the campaign is the weekly Terra House of Joy Leaderboard, which spotlights the top three memes based on creativity, resonance, and share ability. These winning entries are celebrated within the BBNaija community and rewarded with prizes, creating a healthy blend of competition and community.

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    Justifying the need for the initiative, Probal Bhattacharya, Chief Marketing Officer, TGI Group, emphasised that, “Being part of Big Brother Naija is more than just visibility for us; it is about curating an experience that feels authentic and engaging for both the housemates and the viewers. Every moment in the house is an opportunity to connect, to spark joy, and to build tasteful memories that live beyond the screen. Terra Cube is deeply invested in keeping the house alive with energy, laughter, and shared connections because our promise has always been to Unwrap Joy and Unleash Taste.”

    In doing so, Terra Cube has not only preserved its legacy of unwrapping joy but expanded it, transforming spontaneous television entertainment into a nationwide, participatory cultural event.

    Terra Seasoning Cube is made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience.

  • 2025 CMA Awards: CMA appoints Buchi Johnson as judge

    2025 CMA Awards: CMA appoints Buchi Johnson as judge

    Buchi Johnson, the Founder/CEO of Lilvera Group, one the leading integrated marketing communication company in Nigeria, has been appointed into the 2025 Canadian Marketing Association (CMA) Awards jury as a judge.

    According to the statement made available to the media, Buchi will be judging in the Customer Experience and Shopper Marketing category at the 59th edition of CMA Awards.

    The Lilvera boss appointment comes on the back of his contributions, commitment and impact to the marketing industry both in Nigeria and Canada.

    In a terse statement to announce Buchi’s appointment, CMA said that “He has earned the call based on his support and commitment to the marketing community. You have been appointed as a judge for the 2025 CMA Awards. 

    “Thank you so much for the support and commitment, the Awards would not be possible without you. We truly appreciate your time,” CMA added.

    Buchi thanked the organisers for the honour and pledged his commitment towards the advancement of the industry.

    He said; “I am, indeed, grateful and appreciative of the appointment. I will commit myself to this function and dedicate my time to judging these creative works that would be presented to us.

    “I thank the Canadian Marketing Association for appointing me into the jury to judge some of the best works in the customer experience & shopper marketing category. This is an area that I am well conversant with even in Nigeria,” he said.

    Buchi, who also set up Lilvera Sales, Marketing & Distribution in Canada is regarded as a think-tank in the experiential marketing industry in Africa.

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    He is a member of Experiential Marketers Association of Nigeria (EXMAN), and a certified advertising practitioner in Nigeria with Advertising Regulatory Council of Nigeria (ARCON).

    Buchi has been a vocal proponent of customer experience, shopper marketing and digital marketing, urging businesses to allocate a larger portion of their marketing budgets to experiential and digital channels.

    He believes this is crucial for adapting to the changing dynamics of the global marketing landscape, especially in the post-pandemic era.

    The 2025 CMA Awards is a premier celebration of Canada’s most innovative and impactful marketing. This annual event honours the work that not only elevates brand stories with creativity and insight, but also delivers measurable business success.

    The awards would be held on November 7, 2025, at the Westin Harbour Castle in Toronto for a night that showcased the very best in Canadian marketing. From breakthrough campaigns to transformative strategies, the CMA Awards spotlight the people and ideas driving the industry forward.

  • Experts urge brands to give influencers creative freedom

    Experts urge brands to give influencers creative freedom

    • By Afolabi Idowu

    A dynamic panel discussion at Lagos Startup Week, hosted by Aktivate, an influencer marketing platform, delved into the effectiveness of influencer marketing and content creation in driving conversions. Titled ‘Create to Convert: Does Influencer Marketing and Content Creation Convert?’

    The session was moderated by Seun Longe, Growth Lead at Markova Digital, and featured Vincent Anani, Senior Strategist at Ogilvy Africa; Israel Oladipupo Ogunseye, Payments Expansion Manager at PawaTech; and Ayoola Ogunyomi, co-founder of Umbrella. The event drew a diverse audience of entrepreneurs, marketers, and creators eager to explore strategies for impactful digital campaigns.

    The 60-minute discussion tackled the core question of whether influencer marketing delivers measurable results. Longe opened the session by emphasising the challenge of cutting through the digital noise to achieve conversions, setting the stage for a conversation that blended strategic insights with practical advice.

    The panellists began by exploring what constitutes a conversion, agreeing it encompasses sales, signups, and shifts in brand sentiment. Israel Ogunseye, known for his marketing expertise in fintech and tech sectors, stressed the power of authentic storytelling. “Content works when it feels genuine,” he said, citing campaigns where creators’ unique voices drove engagement and trust. His experience as a creator on X, where he engages a loyal audience, underscored the value of relatability.

    Vincent Anani, drawing from his work at Ogilvy Africa, introduced the concept of the “Butterfly Effect,” where small, strategic decisions like selecting niche influencers can yield outsized results. “It’s not always about big budgets; it’s about precision,” he noted.

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    Ayoola Ogunyomi, whose career spans campaigns for Heineken and Dangote, emphasised universal principles of compelling content. “Clarity and emotional resonance are non-negotiable, whether you’re marketing cement or crypto,” he said.

    The discussion shifted to practical strategies, with the panellists sharing insights on metrics and budget allocation. Engagement rates and click-throughs were highlighted as key indicators of campaign success, over less meaningful metrics like follower counts. When asked about allocating a ₦5 million budget, Ogunseye advocated for niche influencers. “Five targeted creators with dedicated audiences often outperform one celebrity,” he explained, referencing successful fintech campaigns.

    The panel identified TikTok and Instagram as leading platforms for ROI in Nigeria, with short-form video content driving the most impact. Anani cautioned brands against overly controlling content on trend-driven platforms like TikTok, while Ogunyomi noted LinkedIn’s growing relevance for B2B influencer campaigns, particularly for startups.

    Authenticity emerged as a cornerstone of effective influencer marketing. Ogunseye, reflecting on his dual role as a strategist and creator, urged brands to avoid micromanaging influencers. “Trust creators to tell your story their way, that’s what builds connection,” he said. The panel also explored future trends, including AI-generated content and nano-influencers. Anani was optimistic about AI’s role in campaign optimisation but warned against eroding human trust. Ogunyomi highlighted nano-influencers’ ability to engage local audiences, while Ogunseye predicted Africa’s influencer market would expand rapidly, driven by mobile growth and platforms like Aktivate.

  • ‘Arewa24 operates legally’

    ‘Arewa24 operates legally’

    The Federal High Court has dismissed the suit filed by the Northern Broadcast Media Owners Association (NBMOA) against AREWA24, citing “lack of jurisdiction and lack of merit”, as seen on the certified true copy (CTC) of the judgment.

    The court affirmed that AREWA24 operates legally and is under no obligation to obtain any additional license for its operations, having breached no law.

    In its ruling, the court held that the plaintiff’s (NBMOA) case was “riddled with speculations and bare assertions without any concrete proof.”

    It further stated that the claims brought forward by the NBMOA, led by its board chairman, Dr. Tijjani Ramalan, who is also alleged to own and operate Liberty TV, a direct competitor to AREWA24, lacked credible evidence and legal basis.

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    On the issue of alleged monopoly, the court ruled that there was no proof presented to establish that AREWA24 holds a monopolistic position in the market. “The court does not rely on speculation, neither can it make the plaintiff’s case for it,” the ruling stated.

    Regarding trademark infringement, the court found no evidence supporting the claim that AREWA24 illegally used the “Arewa Knot.” It confirmed that the AREWA24 logo is a distinct and legally registered trademark.

    Chief Executive Officer of AREWA24, Celestine Umeibe  said, “This landmark judgment reaffirms AREWA24’s legal standing, its professional integrity, and its commitment to providing premium Northern Nigerian content to its viewers daily”. AREWA24 remains at the forefront of showcasing the richness of Northern Nigerian life, arts, culture and the Hausa language across the globe.

    It will be noted that AREWA24 recently launched its first English Drama, ‘Jos Chronicles,’ and a new season of its longstanding hit drama, ‘Dadin Kowa.’

    In the next 10 days, Mr. Umeibe added that AREWA24 will be launching “Zabi Biyu”, a brand-new Hausa language drama series that addresses life’s dilemmas, difficult choices and their consequences for a group of young Northern Nigeria friends. “We believe that this new series will be a gamechanger in the industry, boost TV audience ratings and offer advertisers more opportunities to reach their target audiences.”

  • CORA, NLNG honour 11 authors

    CORA, NLNG honour 11 authors

    Nigeria’s literary scene came alive over the weekend, as the Committee for Relevant Art (CORA), in conjunction with The Nigeria Prize for Literature, hosted a book party to honour the 11 authors longlisted for the 2025 edition of the literature prize in Lagos.

    The event marked the first public appearance of the longlisted writers. It featured book readings and a panel discussion, with authors participating both physically and virtually. The gathering brought together writers, readers, literary enthusiasts, and members of the media in a celebration of Nigerian storytelling.

    The longlist was selected from a total of 252 entries by a judging panel chaired by Professor Saeedat Bolajoko Aliyu of Kwara State University. Other members include Professor Stephen Mbanefo Ogene of Nnamdi Azikiwe University and Mr. Olakunle Kasumu, host of Channels Book Club.

    In her remarks at the event, Sophia Horsfall, NLNG’s General Manager for External Relations and Sustainable Development, described the NLNG/CORA Book Party as a standout among the activities leading to the announcement of the winner in October.

    “The NLNG/CORA Book Party is a unique celebration, one that draws authors, journalists, and lovers of literature together in a way that brings excitement and visibility to Nigerian writing,” she said.

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    “This Book Party is a testament to NLNG’s enduring belief in Nigeria’s creative future. While we produce energy to power homes, we also believe that stories power hope. In the past 20 years, the literature prize has ignited dreams, sharpened critical thinking, and inspired a new generation of Nigerian writers now stepping onto the global literary stage. The Nigeria Prize for Literature continues to give visibility, validation, and encouragement to stories that might otherwise go unheard, reminding the world that Nigeria has voices that matter,” Horsfall added.

    Horsfall highlighted the literary community’s growing anticipation ahead of the final announcement, adding that NLNG remains committed to promoting excellence through the Prize. She noted that beyond celebrating writers, the Prize has helped elevate standards in editing, publishing, and the overall literary ecosystem in Nigeria.

    She praised the shortlisted authors, stating that their achievement is a source of pride for their families, the nation, and NLNG.

    Also speaking at the event, CORA Secretary-General Toyin Akinosho underscored the critical role of public literary platforms in fostering deeper engagement between writers and their audiences.

    He emphasised the need for spaces where writers and readers can engage in meaningful dialogue, exchange ideas, and explore the inspirations behind the writing, which according to him are crucial to sustaining a dynamic literary culture.

    Now in its 21st year, The Nigeria Prize for Literature rotates annually among four literary genres: prose fiction, poetry, drama, and children’s literature.

  • Enforcement: Daleko Market rice traders resist  FCCPC

    Enforcement: Daleko Market rice traders resist  FCCPC

    It was mayhem and total disorder as traders at the popular rice market Daleko, Mushin, Lagos, vehemently resisted a team of Federal Competition and Consumer Protection Commission [FCCPC] officials, accompanied by armed policemen and journalists from carrying out an enforcement exercise regarding the illegal sale of rebranded rice.

    The traders came out in their hundreds insisting that their shops would not be sealed nor any enforcement carried out till the Federal Government officials got a clearance from the Iyaloja of the market [Jumlar] who unfortunately was not present in the market at that time.

    The FCCPC team had aimed to crack down on traders allegedly rebagging rice in different brand names and reproducing rice bags of companies like Mama Gold, Caprice Royal Stallion Rice, and Royal Stallion Rice, a company that has been in Nigeria since 2015.

    Royal Stallion rice had actually placed advertorials in leading newspapers and the social media some years back, informing the public that they were no longer producing rice and any rice with their name was not authentic, but despite that, bags of rice bearing their name are all over the Nigerian markets.

    Also, these rice traders bag substandard rice under the brand names of high quality rice and sell at exorbitant prices. For instance, at Shop 63 in the market, low quality grains of rice was bagged under the brand name of the popular Ma’choice rice and was selling for N85,000, per 50kg bag. The same thing applies to other popular brand names.

    Not just that, they also engage in so many negative practices to defraud consumers, tampering with their measuring scales and weights.

    However, despite the resistance from the traders, the FCCPC team successfully sealed Shop 117 that was involved in reproducing empty branded rice bags of different companies.

    Many empty branded rice bags recovered from the shop had the names of Big Bull, Original Tomatoes, Royal Stallion, Rising Sun, Tomatoe Aroso, Caprice amongst others.

    The owner of the shop, a female, threatened to unseal the shop as she had not done anything wrong. She claimed the bags were for those who wanted to bag into smaller sizes.

    The traders and makers of these fake branded bags are having a field day as they openly make these bags and also sell them openly, at Daleko Market. Our correspondent saw many of these bags littered in every part of the market and sold to anyone who cared to purchase without flinching.

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    Mrs. Margaret Aboluwade, the FCCPC Southwest Zonal Coordinator, told newsmen that the market leadership and the traders would face the wrath of the law.

     “The traders resisted us from carrying out our constitutional responsibility. We’ll get to our headquarters, and the needful will be done. We will not say what will happen now, but I know that the needful will be done. Also, some of them alleged that they were not the only ones selling rebranded Stallion and Cap rice products.

    “As we all know, these companies have folded up or left the country since 2015, and we still see their rice products in the market to date. They obstructed the officials from carrying out the exercise due to their population in the market, but we don’t want it to result in violence.

    “Both Stallion and Cap rice are no longer in the market; they are not functioning any longer. What they do is get local rice and rebrand it as Stallion or Cap rice,” Aboluwade noted.

    According to her, they rebrand Nigerian rice and expired imported products by packaging them and selling them to innocent consumers.

     The zonal coordinator further explained that the FCCPC would not relent in its mandate to protect the interest of consumers.

     “We are here to protect the rights of consumers, the reason why we are here is to seal up shops that sell products of companies that have ceased functioning several years ago because what the traders are now bagging under their names are not authentic rice,” she emphasized.

     One of the market leaders, who chose not to be named, said that the matter would be resolved by both the government and the market stakeholders.

     She added that efforts would be made to curtail the illegal activities in the market, as the leadership would ensure the market is free from the alleged rebranding.

     “We are widows and single mothers; this is the business we do to cater for our family, and we will put more effort into sanitizing the rice business in the market,” she said.

    The incident underscores the need for cooperation between regulatory agencies and market stakeholders to protect consumers from unfair practices as the alleged sale of rice bagged in the names of companies no longer operating in Nigeria raises concerns about consumer protection and the need for transparency in labeling and marketing practices.

    FCCPC also stormed the Utako Market in Abuja following a tip off that traders were rebagging local rice in branded imported bags and rebranding expired rice for sale. Among the major brands involved were Royal Stallion and Mama Gold.

    Leading the operation in Abuja was the FCCPC Director of Surveillance and Investigation, Mrs. Boladele Adeyinka, who stated that the act was a serious offence under the FCCPC Act, attracting administrative penalties and fines. At least 10 shops were sealed during the raid

    The FCCPC warned Consumers to avoid purchasing these products as they are either expired or deceptively rebagged local rice sold at exorbitant price.

  • News Central honoured at 2025 PR Power List Awards

    News Central honoured at 2025 PR Power List Awards

    The News Central Television has been recognized for its contribution to public engagement and communication at the prestigious 2025 PR Power List Awards, an event that celebrates Nigeria’s most influential public relations and communications professionals.

    The awards ceremony, held recently at the Alliance Française, Mike Adenuga Centre in Ikoyi, Lagos, highlighted 50 top individuals and organizations reshaping Nigeria’s communications landscape with innovation and impact.

    News Central’s inclusion alongside leading media houses and communicators underscores the station’s rising prominence and excellence in storytelling and public engagement. This accolade reflects the station’s unwavering commitment to delivering credible and insightful journalism, as well as its influential role in shaping public discourse across Nigeria and beyond.

    Curated by GLG Communications in partnership with The Guardian and Edelman Afrique, the PR Power List recognizes professionals who have consistently driven meaningful change and elevated the standards of public relations and strategic communications.

    The awards spotlight categories such as Rising Voices, Changemakers, Community Impact, and Fourth Estate, acknowledging diverse contributions that enhance transparency, trust, and influence within the media and PR sectors.

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    Rosemary Egabor Afolahan, News Central’s Director of Commercial and Communications, appreciated the organizers for their recognition of the station. She also thanked the News Central team for their achievement at the event, which further cemented its position as a key player in Nigeria’s media industry and reinforces its dedication to impactful and responsible journalism.

    This recognition is evidence of News Central’s quality and the strategic communication efforts that continue to elevate its brand nationally.

    The PR Power List awards reinforce Nigeria’s leadership in Africa’s PR and communications sphere, celebrating industry trailblazers who are shaping narratives, driving social impact, and connecting brands with society in innovative ways. News Central’s accomplishment at the 2025 edition is a well-deserved honor that promises to fuel further excellence in the station’s journey ahead.