Dufil Prima Foods, makers of Indomie Noodles, has launched The Indomitables mobile game on Android.
The Indomitables is riding on Indomie’s well-known superhero cartoon characters. It features superheroes – Vision, Tweeny, Stretchy, Swifty and Big Boy, collectively known as The Indomitables – who take on the Hunger Monsters unleashed by General Wrath.
On the modalities for playing, Brand Manager Nikhil Das explained that the player could play as a superhero by collecting bowls of Indomie Noodles that satisfy hunger and Indomie amulets that give superpowers.
In the highly engaging game, The Indomitables face an insurmountable challenge; the despicable tyrant, General Wrath, has unleashed ‘Hunger Monsters’ across Nigeria and fled. These monsters feed off their victim’s, leaving them weak and helpless.
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The General will return to rule after his monsters turn healthy Nigerians into weaklings.
To tackle these evil monsters is to keep your stomach full and body healthy with Indomie Noodles. With superpowers and their favourite Indomie Noodles, The Indomitables can stop the Hunger Monsters.
Das said: “These superpowers are deployed by the player to vanquish Hunger Monsters and energise the players. Players can have fun as they run, slide, jump, swipe right and left and attack to save Nigeria. The player cum superhero with the most points will make it to the top of the leader board.”
Group Public Relations and Events Manager of Dufil Temitope Ashiwaju noted that the game was another way the brand engages its consumers.
He said: ‘’The Indomitables is the first game a food brand has launched on play store in Nigeria. This is another first by Dufil Prima Foods, pioneers in the noodles market … to keep our consumers engaged with the brand.”
He added that the company would work towards making the 55MB game available on IOS not to leave anyone behind.
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