Our Reporter
Adebowale Zainab, founder of Glowessence Skincare brand believes it takes being innovative to thrive in the Nigerian business terrain.
According to the astute entrepreneur: “When it comes to doing business in Nigeria one has to be innovative and dynamic. Because Nigerian business terrain keeps changing, one needs to adapt to the change in order not to be left behind.
“In addition, you need to develop a thick skin if you desire to succeed doing business in Nigeria. Things won’t always work out according to your plan. You must stay persistent and have an unshakeable faith in your brand”.
Sharing the inspiration behind the name of her company, the bubbly skincare expert said: ” Glowessence Skincare was crafted out of my belief in making our customers glow which is my essence. Anyone who comes in contact with our skincare products will have positive feedback”.
Going down memory lane, Adebowale shared some of the challenges she experienced when she started her Glowessence Skincare business.
“When one is just starting out in business it takes time for customers to believe in one’s expertise. That was the challenge I encountered. However, I was able to win the trust of my customers through excellence service delivery”
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