ONCE Rémy Martin Cognac launched its #OneLifeLiveThem campaign, a project that celebrates individual’s multi-talents last year; the brand has showcased different individuals that embody the brand DNA. Next in line are three strong celebrities; Arese Ugwu, Japheth Omojuwa and Ali Baba who have been considered by the brand as new brand Influencers.
The campaign tagline, One Life/Live Them, the grammatical imbalance notwithstanding, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.
Thus, the campaign encourages consumers to explore and celebrate all their talents. “It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced,” said the project promoters in a statement.
Arase Ugwu is a personal finance expert, author, thought leader and power babe. Arese is the Founder of Smart Money Africa, a personal finance platform for the African millennial. She is also the author of The Smart Money Woman: An African girl’s journey to financial freedom; a fictional personal finance book with smart money lessons. As a contributor to one of the leading newspapers, the host of two personal finance shows, – “Your Life Your Money”, and a co-host for “Analyse This” on Ndani TV, she has helped shape the new narrative on personal finance in the media.
Japeth Omojuwa is a public speaker, political expert, ideologist and mastermind. Thus, one can safely say that Japheth is a reflection of his name which means enlargement in Greek. As a man with these attributes, Omojuwa who was named among Africa’s top “50 Movers and shakers” by Switzerland’s Credit Suisse, has truly enlarged his life to be a multidimensional one, turning it all to a lifestyle.
For popular comedian, Atunyota Alleluya Akporobomerere, popularly called Ali Baba, some may also know him as a motivational speaker, but not many know he is a photographer and petrol head – indeed, there are quite a few men in all of history whose works resonate with such perfection and excellence that they actually need no introduction wherever it is they find themselves. The “Grandfather of Nigerian Stand-up Comedy” Ali Baba is undoubtedly one of such men.
Ali Baba was born in Warri, Delta State to the Royal family of Agbarha Otor. He acquired his first degree in Religious Studies & Philosophy from Bendel State University (now known as the Ambrose Alli University), Ekpoma. But, it was during his time on campus here that he discovered his first passion and purpose in life: making people laugh.
After making his professional debut on television shows in 1991 on the NTA network, with several cameo appearances on radio as well, Ali Baba dared to take his craft beyond being seen as a jester and irrelevant to being professionally acclaimed and accepted. He believed stand-up comedy could thrive as a profession in Nigeria, and he dared to stand up for his convictions.
Today, after a career spanning well over two decades, he is well acclaimed and respected home and abroad. Over the years, he has also delved into his other passions: photography, painting, writing, and motivational speaking. He is also an accomplished entrepreneur who has a strong flair for creating and developing ideas. In his words: “The value of your creativity can only be defined by you. Your creativity pushes your value proposition.”
In 2012, he was given the privilege of ringing the Year End Closing Bell of the Nigerian Stock Exchange, the first comedian to do so. A car lover as well as an avid reader, he also spends a lot of his time involved in mentoring and motivating young men and women.
Promoters say Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago. These include supporting the community, highlighting skills and revealing the talents of people and nature, honoring craftsmanship.
