Tag: campaign

  • New campaign underscores Skye Bank’s exploits

    New campaign underscores Skye Bank’s exploits

    A new marketing communication campaign by Skye Bank Plc for the Q2 has underscored how it rode over storms to build an innovative brand. Highlighting its antecedents and flaunting its achievement, the bank in the new campaign,  re-stated its commitment in a bid to position for future opportunities and threat.

    While the campaign makes an attempt to celebrate the 10th anniversary of its merger and the evolution of the Skye Brand, it also shows impact of the institution on key sectors of the national economy.

    According to a source from the bank, the current campaign, focuses on bank’s humble beginning when it was an unknown brand with no distinct identity, its little market presence, and ranking 23 out of 25 banks in Nigeria’s banking industry by various measure criteria.

    It also underscores classification of the bank as one of the Systemically Important Banks (SIB), and how it later ranks among the top 10 lenders in Nigeria and one of the top 50 in Africa.

    The bank also scripts in its new campaign its contribution and impact on the nation’s hospitality industry. “In 10 years, the brand supported the highest number of international hotels and hospitality chains in Nigeria, as well as several home-grown brands that have attained international standards. In impacting the hospitality sector, Skye Bank has contributed greatly to the development of the nation’s tourism industry and by extension, supported job creation for thousands of Nigerians,” said a brand analyst.

    Also, the new commercial reveals the bank’s exploit in the Agricultural sector. “The bank is known to have rekindled national enthusiasm towards farming and agriculture. In partnership with the Federal Government and the Central Bank of Nigeria (CBN), through the Growth Enhancement Support Scheme (GESS), the bank implemented one of the most successful agricultural funding models in Nigeria’s history. The process ensured the elimination of the hitherto entrenched corruption that was associated with the distribution of fertiliser in the country. By 2013, over one million Agro-Allied and Small holder farmers had experienced significant yield in food crops across Nigeria,” said a source from the bank.

    The new campaign also showed the footprint of the bank in the area of SME. The bank source said, “Skye Bank’s footprint is indeed bold, as the lender has supported and nurtured arguably the highest number of SMEs in all sectors of the economy, and in all the socio-economic zones. The bank has supported many one-man-businesses to large industry players and national corporate and even supported many of them to become publicly quoted at the national Bourse, the Nigerian Stock Exchange (NSE).”

    Explaining the rationale behind the new campaign, the Group Managing Director and CEO of the Bank, Mr. Timothy Oguntayo is quoted thus “Having clocked a decade of our merger, there is the need to remind stakeholders and the general public how our bank has impacted individual, groups, corporate, government and the society at large through creative and impactful intervention.

  • Dettol launches Clean Naija campaign

    Dettol launches Clean Naija campaign

    Reckit Benckiser (RB) has launched a new product, Dettol Multi-Surface Cleaner and new campaign tagged “Dettol Clean Naija”.

    The new product which was unveiled at the premises of Lagos University Teaching Hospital, LUTH with a public awareness campaign tagged ‘Dettol Clean Naija’ according to the Marketing Director RB West Africa, Oguzhan Silivrili is the first of its kind in the surface-cleaning brand category.

    He said the new product provide 10 times better cleaning and germ kill versus detergents and bleach while providing all day freshness,

    Silivrili said the campaign “Dettol Clean Naija” also is a public awareness campaign to draw the attention of consumers to the need of promoting best hygiene practices across different platforms.

    “This campaign does not only introduce the new product but also making a difference on the grass root level via actively cleaning places like the Emergency and Accident Unit at LUTH where a germ free environment is of utmost priority in order to break the chain of contagious diseases,” he said.

    “This campaign brings like-minded institutions like LUTH and other health conscious institutions across Nigeria to promote jointly best hygiene practices, including personal and surface hygiene. The Clean Naija initiative team will travel from city to city and Nigerians will decide which places to clean through voting on the social media platforms,” he added.

  • Stanbic IBTC inaugurates new campaign

    Stanbic IBTC inaugurates new campaign

    Stanbic IBTC Bank has launched a campaign that offers financial solutions to help individuals and businesses achieve their aspirations.

    Tagged Switch, the campaign, which was launched in Lagos, is aimed at encouraging individuals and businesses to harness vast opportunities embedded in Stanbic IBTC Bank’s bouquet of products such as its salary or business accounts.

    The bank’s Executive Director, Personal and Business Banking, Babatunde Macaulay, said the need to enrich the banking experience of Nigerians necessitated the launch.

    According to him, the financial needs of bank customer are very dynamic and, as a result, there is a demand for financial solutions that address specific needs in real time.

    The expertise and experience of the Stanbic IBTC Group across the spectrum of financial services ensure that the bank is able to provide solutions that meet and exceed such needs, Macaulay said.

    “The Switch campaign is aimed at ensuring that Nigerians enjoy the best financial services experience. At Stanbic IBTC, we fully understand the need by banking customers for quality and timely financial solutions at minimal cost, and we constantly strive to provide innovative banking solutions tailored to those needs,” Macaulay added.

  • More celebrities make Rémy Martin’s global campaign

    More celebrities make Rémy Martin’s global campaign

    In line with the much taunted Rémy Martin’s philosophy and lifestyle, three notable celebrities have been unveiled as the new set of the brand’s influencers. They are nightlife mogul Shina Peller, Video Jockey Adams Ibrahim and entertainment entrepreneur Charles Okpaleke.

    The initiative which was launched in October last year, celebrates individual multiple talents. And it kicked off with notable DJ Jimmy Jatt, rave-of-the-moment rapper Folarin Falana, aka Falz the Bahdguy, and online personality Noble Igwe as the first set of influencers.

    The tagline, One Life/Live Them, identifies that today’s consumers are not defined by one talent or skill and encourages consumers to explore and celebrate all their talents.

    Fondly called the ‘King of Nigerian Nightlife’, Peller is the Chairman, Aquila Group Limited, a multi-million Naira conglomerate with international investments in real estate, hospitality, energy, financial services, entertainment and international trade. He set up Quilox Restaurant, Bar and Night Club which was the first purpose built world class night club in Nigeria. He also set up Aquila Records in 2014 in a bid to develop and support exceptional young talents.

    Apart from being a VJ, Ibrahim is a fashion entrepreneur, rapper and executive music producer.  The CEO, Embruto Denims by VJ Adams and Smada Entertainment, Ibrahim believes there’s no second shot at living this one life.

    For Charles Okpaleke, health economist, lecturer and co-founder of one of Nigeria’s most successful nightlife chains, the Play Entertainment Network, his foray into entertainment goes beyond nightlife and hospitality, as he’s also a Nollywood movie producer. Okpaleke is of the belief that life is all about giving back. He often says: “A tight fisted hand is unable to receive.”

    There are indications that Rémy Martin will unveil other men it recognizes, and admires over the coming months.

    According to promoters of the #OneLifeLiveThem, the cognac brand remains committed to the core principles and values that its founders used to establish the company more than 290 years ago; supporting the community, highlighting skills and revealing the talents of people and nature, honouring craftsmanship and embracing the luxury of time.

    “It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac,” they said.

  • Ensure Insurance breaks No Wahala campaign

    Ensure Insurance Plc has launched a new campaign, tagged No Wahala. According to Ensure, the aim of the campaign is to revolutionise retail distribution in the country through the use of technology and products that have been designed with benefits to the consumer.

    The No Wahala according to the firm is a distribution platform that provides convenience to customers giving them flexibility to send their desired products name (Motor or life or house) to the short code 30812 to get insurance.

    Speaking at the launch, Mr. Oyetunji Oshiyoye said Ensure Insurance No Wahala platform is a new system called No Wahala, a phrase that cut across every ethnic group in Nigeria which simply means insurance without stress.

    He explained: “We understand insurance purchase is a bit difficult and because of this we have decided to launch a process that will make people buy insurance easily from the comfort of their offices and the comfort of their homes.”

    He said to buy any of the insurance package, customers can simply text the product that they want “to buy with name, middle name, surname to 30812. After texting you will get an automatic response that tells you our customer representative will speak to you shortly. The customer representative will take your details and you will get another text message giving you your reference number for the insurance you are buying and you will get your certificate,” he explained.

  • Campaign Slush Funding

    If anything is established beyond doubt in the festering $2.1billion armsgate scandal, it is that there is a close link between questionable disbursement of the public treasury and slush funding of election campaigns. I advisedly used the words ‘questionable disbursement of the public treasury,’ and not embezzlement of public funds that it really seems to be, because not much is incontrovertibly established yet about the sundry allegations, the bulk of which pends in the realm of partisan altercation. The judiciary will have to pronounce soonest on what is fact and what is hype, and I won’t jump on the mob-jury train ahead of what is proven in court. But it is eminently clear, as it were, that nearly all of the funds involved in the present scandal were disbursed in connection with electioneering campaign for the re-election bid of former President Goodluck Jonathan in the 2015 poll. And it is hard to find a sector of the Nigerian society that is spared some indictment in the booty sharing: the political class, naturally – across party lines, traditional rulers and religious leaders, community leaders and elders, the armed forces and, indeed, the media industry. It was an all-embracing sleaze of slush money fest.

    I stand with the Deputy National Publicity Secretary of the Peoples Democratic Party (PDP), Alhaji Abdulahi Jalo, who has called on former President Jonathan to speak up on the scandal. Jalo was apparently indignant at the class accusation of PDP members in the scandal, and had wanted the former President to clarify his own role as well as the involvement of the party. It is a shame that the party saw differently and distanced itself from this sensible call. In what betrayed gross moral deficit on the part of the former ruling party, its Acting National Chairman Uche Secondus was reported as saying Jalo spoke for no one but himself. Well, I think that only makes proving the scandal in court all the more imperative for the present government, so that the world could see whether the party was hand in gloves with the former National Security Adviser, Sambo Dasuki, who is accused of being the paymaster, or whether he acted as alleged outside the purview of the party, as Jalo was keen to establish. But that is really not my point of interest here.

    Earlier on, Senate President Bukola Saraki was reported as saying the funds diversion scandal exposed the failure of the National Assembly to effectively perform its oversight function. That is largely true, but I think there is more to it. The issue is that there are fundamental weaknesses in the legal regime for campaign financing that most politicians exploit. And unless relevant stakeholders, especially the National Assembly (NASS), work at correcting the existing weaknesses in the laws, the hysteria over armsgate would be tantamount to attacking a skin rash symptom while ignoring leprosy that is its root cause. Also, since there is some connection between misuse of the public treasury and slush funding of election campaigns, as armsgate suggests, the extent to which an incumbent could misapply public funds for campaign purposes under the present legal framework depends heavily on the personal morality of that incumbent. And that is not very helpful in this clime where strong morality is not a common trait of the political class.

    It isn’t that the Independent National Electoral Commission (INEC) is itself doing enough under existing provisions to regulate political party and campaign financing. The Commission, as I recall, never denied that it needed to do much more to live up to billing under the current provisions of the Nigerian Constitution and the Electoral Act in monitoring political party finances and accounts; and I’ll be shocked if it makes any pretension to the contrary even now. But I was once on the inside in that Commission and I know from experience that its task is not made any easier by effete and nebulous provisions of the laws.

    We can’t contemplate highlighting all issues with the laws within the space that we have here, but we will illustrate. Take the provision in both the 1999 Constitution, as Amended (e.g., Section 225) and the Electoral Act 2010, as Amended (Section 89) requiring political parties to file their audited statement of finances with INEC, for instance. The much that INEC is required to do with those statements is to publish them for public information, and also submit a report on same to the NASS. The NASS is, of course, empowered by the Constitution (Section 228) to hold any political party that infringes some of the provisions liable through enactment of relevant laws, or by conferring on the Commission powers to enforce compliance. Another point here is: audited accounts, by their very nature, are after the fact of financial transactions by the political parties; and it is in the course of those transactions that ethical issues arise.

    Section 91 of the Electoral Act stipulates caps on election expenses that can be incurred by candidates seeking different political offices. Many analysts have questioned the logic and empirical basis of the expenditure caps, but that is not our interest here. Section 92 of the Act defines election expenses as “expenses incurred by a political party within the period from the date notice is given by the Commission to conduct an election, up to and including the polling day in respect of a particular election.” Also, by Section 30 of the same Act, notice of election must be issued by INEC not later than 90 days before the day of a particular election. Some implications of the foregoing framework are:

    (i)            The prescribed ceiling exempts expenditure that is incurred by a politician aspiring for elective office before INEC issues the notice of election, and could therefore encourage aspirants to ‘frontload’ their expenses; and

    (ii)          The expenditure limit seems to exclude expenses incurred by the political party on the candidate, and encourages the transfer of accounted expenses from the candidate to the party so as to beat the stipulated caps.

    Sub-section 10 of Section 91 of the Act further outlines penalties for breaches of the expenditure caps that no Nigerian politician, as far as I know, would consider a serious deterrent.

    The point being made is that there is much that needs to be done to the legal framework on elections to curtail slush funding of electioneering campaigns, which could encourage abuses of the common treasury by political incumbents at all levels. Armsgate should be an eye-opener to this reality. I also think it is not coincidental that the present scandal, which some have described as unprecedented in Nigerian financials, centres on security funds. The biggest fraud in the Nigerian public finance system is the so-called security vote. Put bluntly, security vote is a cesspit of filthy financing with the public treasury. Yet, nearly all political office holders at different levels have the vote. It will not do to just get outraged over what Dasuki may have done or didn’t do with armsgate; we need to have specific provisions in our laws for due process application of security votes if the fund must exist at all.

  • HP kicks off Star Wars campaign

    HP kicks off Star Wars campaign

    HP, a device manufacturing company, has partnered with Star Wars, the American epic space opera franchise, to create exceptional experience for its customers.

    The HP Star Wars campaign, which was kicked off recently, selected HP customers across Lagos, to have a feel of the campaign at a private screening of Star Wars: The Force Awakens VII.

    At the screening, customers had the rare opportunity of experiencing the new HP Star WarsTM Special Edition Notebook, loaded with customised Star Wars images and movies.

    The new campaign, which is global, is being run in Nigeria and Kenya simultaneously for the African market, with a consumer promotion built into it to ensure customers get full value for their money.

    Marketing Manager for HP West, East and North Africa, Tolulope Lawani, described the campaign as the brand’s way of further supporting its drive to reach the young and old.

    According to him, to localise the campaign, HP will be partnering with a Nigerian artiste, Ice Prince, to engage with their consumers and fans in the ‘Awaken Your Force Competition,’ where fans with the most creative entries and most likes are entered to win amazing HPdevices.

  • P&G unveils new campaign

    P&G unveils new campaign

    Procter & Gamble (P&G) Nigeria has announced that a new mom and popular R&B singer, Tiwa Savage will lead its new advertising campaign “Moms Know Best” for its flagship brand, Pampers Baby-Dry diaper.

    This was disclosed at the unveiling of the campaign with the new television commercial (TVC) of Pampers Baby-Dry Diaper held at Sheraton Hotels, Ikeja, Lagos,

    During the unveiling, the Brand Marketing Director, Procter and Gamble, Nigeria, Ehis Enekabor, said the Pampers ‘#MomsKnowBest’ Campaign is about encouraging moms to discuss what is best for their babies and share useful tips with one another.

    She said this is neccessary because the everyday decisions moms make about their babies, play a role in their overall healthy development.

    According to her, the campaign also aims to share the improvements on Pampers Baby-Dry that have made it the driest diaper in the Nigerian market as at today

    ”Moms know what is best for their babies as they always seek the best for them. That is why they need to know about the Pampers Baby-Dry diaper. Pampers diapers keep your baby dry up to 12 hours helping your baby get a dry and comfortable sleep. Part of the latest improvement is the new stretchy sides, which expands and relaxes with the baby’s tummy thereby preventing leakages. More so, the Super Gel locks wetness away better than any other diaper”.

    Meanwhile, Savage said she seems not to understand why many moms are discouraged from using the Nigeria Pamper, saying as a mother, her experience with the brand so far has been great.

    Tiwa said: “When I was in the UK, I used Pampers for my baby and when we came back, I decided to try the Nigerian Pampers out of many other diapers available in the market. My experience was just as great as with the one I used in the UK. It keeps my baby dry throughout the night. He wakes up full of strength and so I have come to trust it.”

    A Pampers Paediatrician doctor, Ronke Akinola, a fellow of the European Society of Paediatric Endocri-nologists, described Pampers Baby-Dry as a diaper that is well suited for the long hours of comfortable and sound sleep that the baby needs.

    Meanwhile, getting enough sleep is important to any baby. According to Pampers Paediatrician and fellow of the European Society of Paediatric Endocrinologists, Dr Ronke Akinola growth hormones are usually released throughout the day, but for kids the intense period of release is shortly after the beginning of deep sleep.

    “Wet babies do not sleep soundly, especially for those on napkin clothes, fake or substandard diapers. Pampers Baby-Dry guarantees a dry night, even when wet because of the gel that absorbs the urine and this will ensure your baby sleeps for a longer period with the resultant effect of aiding babies’ development,” she stated.

    Akinola said the stretchy sides which expand and relax with the baby’s tummy prevent leakages and keeps the baby comfortable all night. ‘’I commended Procter & Gamble (P&G) for improving on its Pampers Baby-Dry Diaper. It would significantly aid the general wellbeing and development of babies,’’ he said.

  • Niger APC flags off campaign for LG polls

    Niger APC flags off campaign for LG polls

    The All Progressives Congress (APC) in Niger State Monday received some decampees from the Peoples Democratic Party (PDP) during its flag-off campaigns for local government council elections which is slated for January 16, 2016.

    Among the decampees was former Niger State Commissioner of Finance, Alhaji Mu’azu Bawa and about 10 others.

    Though they were not formally given APC flags, The Nation observed that the decampees were moving freely along with some top APC Chieftains during the flag-off campaign.

    Speaking at the flag-off campaign, the Niger State Governor, Alhaji Abubakar Sani Bello solicited for the support of the people urging them to massively vote APC during the local government elections the same way they voted for the party during the general elections.

    According to him, having APC in the 25 local government councils will ease administration at both state and local government levels.

    The State APC Chairman, Engineer Jibril Imam who expressed optimism over the victory of the party during the January 16th local government polls urged people to come out en masse to give the party the desired victory.

  • Firm’s She Will Connect campaign yielding fruits

    World’s leading silicon innovator, Intel, has underscored the need for the girl-child to be empowered through technology, saying it will open avenues where their voices can easily be heard.

    Its Group Manager, Corporate Affairs, Babatunde Akinola, spoke while hosting female beneficiaries of  Intel’s ‘She Will Connect‘ (SWC) programme in Victoria Island, Lagos.

    The programme is aimed at reducing  gender gap all over the world through collaborations that would bring about an innovative combination of digital literacy training, online peer network and gender relevant content.

    Akinola observed that access to technology has opened a window of opportunities for women and the girl-child, noting that it is transforming their roles across the world.

    He explained that breaking the stereotypes on appropriate career paths for girls is critical to women’s economic empowerment.

    She reaffirmed Intel’s commitment to push for gender equality in the world of technology as well as equip young girls and women with digital literacy skills.

    “We started She Will Connect with a mission to empower five million girls in the next five years. This is the first year running and we are excited that the initiative is already yielding fruits among the beneficiaries present today,” Akinola said.

    Meanwhile, the programme’s Team also stopped at the Pastor Bimbo Odukoya Foundation (PBOF) Girl’s Home to train the girls on the use of computer and internet, using the Intel Easy Steps curriculum before heading to the cinema.

    Titilope Sonuga, She Will Connect ambassador, urged the girls to believe in their potential.

    “You can be whoever you want to be and your sex should not impede your career path. This is why we want more women to embrace technology, because technology is a liberator,” Sonuga said.

    One of the beneficiaries, Opeyemi Anifowose, a 26-year-old fashion designer and University of Ibadan undergraduate, expressed her gratitude to Intel for the initiative.

    “I participated in the training in May and since then, I have been applying what I learnt to my work. I now go online to research on latest trends in fashion designing and learn how to make them by myself,” Anifowose said.

    Coordinator of PBOF, Osasu Paul-Azino, said: “She Will Connect ties into our objective which is to rescue, empower and protect the rights of woman and the girl-child. It is important that we give a voice to them, and She Will Connect is doing so with technology empowerment.”