The Nation Newspaper

Tag: chivita

  • Chivita|Hollandia wins double honours at 2025 Marketing Edge Awards

    Chivita|Hollandia wins double honours at 2025 Marketing Edge Awards

    Chivita|Hollandia (CHI Limited), one of Nigeria’s leading fruit juice and dairy manufacturers, emerged as a major winner at the Marketing Edge Awards 2025, taking home dual awards in a night that celebrated excellence and innovation in marketing and brand leadership.

    The glamorous award ceremony, organised by Marketing Edge, brought together dignitaries from both the private and public sectors, including representatives from the Ekiti State governor’s office to honour the best in Nigeria’s Marketing Communication industry.

    In recognition of the brand market dominance and consumer trust, Hollandia clinched the Segment Leadership Award (Yoghurt) on the night. This accolade reaffirms the brand consistency and commitment to delivering top-quality, nutritious dairy products that have become staples in Nigerian households.

    For over a decade, Hollandia has led the market with innovations that cater to the dynamic needs of consumers, offering a wide range of dairy beverages that combine taste, nutrition, and convenience that empower consumers to Stay Ahead with Dairy Power.

    The evening of recognition was filled with more surprises as Chivita, another powerhouse brand from Chivita|Hollandia (CHI Limited), was unanimously recognized with the Segment Leadership Award (Juice), celebrating enduring leadership in the juice category. Known for premium-quality, natural fruit juices, Chivita has consistently set the standard for healthy and delicious refreshments in Nigeria.

    With a focus on providing consumers with products made from natural fruit juice, The Chivita legacy of quality has earned the trust and loyalty of millions of consumers nationwide.

    Read Also: Nigeria’s mining sector records decade of growth —Alake

    Speaking on the dual recognition, Chief Commercial Officer Chivita|Hollandia (CHI Limited), Bola Arotiowa said, “We are deeply honoured to receive this dual recognition from a highly respected institution like Marketing Edge. The theme of the evening, ‘Excellence Beyond Borders,’ perfectly captures our aspiration.

    These awards are not just trophies, they re-affirm our commitment to world-class manufacturing, superior product quality, and consumer-centric innovation resonating loudly in the marketplace. We are inspired to continue our hard work, service, and dedication, ensuring that our brands not only meet but exceed the expectations of our loyal consumers across Nigeria and beyond.”

    These prestigious Segment Leadership Awards further cement the roles of Chivita & Hollandia as drivers of growth and innovation within the Nigerian Fast-Moving Consumer Goods (FMCG) sector, promising an even greater focus on consumer value and market expansion in the coming year.

  • FCCPC approves Chivita|Hollandia sale to UAC

    FCCPC approves Chivita|Hollandia sale to UAC

    The Coca-Cola Company says the Federal Competition and Consumer Protection Commission (FCCPC) has approved the sale of Chivita|Hollandia (CHI Limited) to UAC of Nigeria PLC (UAC), and the transaction has now been closed. 

    This follows the July 30, 2025 announcement of an agreement for the sale of Chivita|Hollandia (CHI Limited), a leading Nigerian food and beverage company with market-leading brands in value-added dairy and juice.

    Read Also: First Lady reaffirms maternal health as core of Renewed Hope Agenda

    “We are pleased to have received regulatory approval for this transaction,” said Eelco Weber, Managing Director of Chivita|Hollandia (CHI Limited). “We look forward to a smooth transition and to seeing Chivita|Hollandia (CHI Limited) thrive under UAC’s ownership.”

    Group Managing Director of UAC, Fola Aiyesimoju, commented: “We are excited to officially welcome the Chivita|Hollandia (CHI Limited) team and brands into the UAC family, and we are eager to work together to build on their strong legacy and market leadership.”

  • Chivita wins outstanding juice brand of the decade

    Chivita wins outstanding juice brand of the decade

    It was pomp and glamour as Chivita recently won the highly coveted Outstanding Juice Brand of the Decade at the prestigious ‘MarketingEdge Brand and Advertising Excellence Award’.

    This award is the culmination of several years of consistency and dominance of the brand in the Nigerian fruit juice market.

    The recognition highlights the impact of the Chivita brand on the juice industry, as well as its consistent focus on superior value, quality, innovation, strategic engagement, and consumer satisfaction that has driven preference for the brand over the years.

    According to the organisers of the MarketingEdge Brand and Advertising Excellence Award, the Outstanding Juice Brand of the Decade Award to Chivita,  is in recognition and celebration of the brand’s odyssey to becoming the reference point for premium quality fruit juice in Nigeria over the last decade.

    “We also know that Chivita has been at the forefront of enlightening the public and promoting the benefit of daily fruit juice consumption for everyday wellness for over forty years, ensuring that everyone has a Chivita. This has not gone unnoticed,”they noted.

    Read Also: Petroleum Minister Lokpobiri, Kyari inspect ‘quick-fix’ works at Warri Refinery

    Speaking after receiving the award, CHI Limited’s Marketing Director, Mrs. Toyin Nnodi, commended the organisers of the Awards for recognising the Brand’s strides as a market leader in the juice segment.

    “At CHI Limited, we have dedicated years of innovation and commitment to high-quality products with the ultimate goal of consumer preference and satisfaction. The Outstanding Fruit Juice Brand of the Decade award to Chivita is proof that our efforts are appreciated by consumers,” she stated.

    Chivita offers a range of fruit juices, juice nectars, and fruit-flavoured drink products namely Chivita 100%, Chi Exotic, Chivita Active, Chivita Ice Tea, Chivita Happy Hour, and Chivita Smart Malt, all of which come in a variety of variants and different pack sizes and packaging formats to meet consumers’ desires for healthy and great tasting juices while ensuring that Everyone Has A Chivita.

  • Chivita 100% wins award

    For the second year running, Chivita 100% won the highly coveted Outstanding Juice Brand of the Year Award at the prestigious Marketing Edge Awards for Excellence, and thereby affirming its dominance in the Nigerian juice brand segment.

    Chivita 100% Fruit Juice was adjudged winner of the highly competitive category because of its outstanding brand equity, segment leadership, customer engagement and innovative integrated marketing communications – across traditional and digital.

    Made from real natural fruits with no added sugar or preservatives, Chivita 100% is a convenient, delicious, healthy and nutritious 100% fruit juice. It offers health-conscious consumers a range of refreshing and nourishing fruit choices as an addition for a complete breakfast diet.

    According to the organisers of the awards, the selection of Chivita 100% was as a result of painstaking industry reviews and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment in the country.

    “The brand has demonstrated robust commitment to excellence as well as the enthronement and sustenance of global best practices in the industry. Chivita 100% has also shown an uncommon innovativeness for market leadership, and this is why our jury decided that Chivita 100% was deserving of the recognition and celebration,” the organisers stated.

    Speaking after receiving the award, the Marketing Director, CHI Limited, Mr. Probal Bhattacharya, commended the organisers of the awards for recognising Chivita 100%’s strides as a market leader in the juice segment.

    “We would continue to ensure innovative excellence, and grow consumer confidence which has seen Chivita 100% win the Outstanding Juice Brand of the Year Award for consecutive years. For many consumers, Chivita 100% has become a preferred lifestyle brand of choice for its great health, nutrition and refreshment value as part of a complete breakfast requirement,” he stated.

    This award joins a growing list of recognition awards for Chi Limited which includes most recently, Chivita 100% as the most Outstanding Juice Brand of the Year in the 2018 Marketing Edge Awards, the Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.

    Chivita 100% comes in four variants: real orange, real apple, real pineapple and red grape, and available in 1Ltr. pack size.

    Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of juice, dairy-based beverages and snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.

    In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHIVITA Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt, to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

  • CHI Limited bags top 50 brands Nigeria award

    CHI Limited has this year again been recognised amongst the foremost brands at the recently held Top 50 Brands Nigeria Awards. As Nigeria’s leading manufacturer of fruit juices, dairy products and snacks, at the heart of this recognition are innovative products like Chivita and Hollandia which are benchmarks and definitive standards in their respective categories.

    By identifying needs and meeting them, adopting innovative approach to consumer trends, delivering on their value proposition and effectively communicating same to the consumer, Chivita and Hollandia have become household names in Nigeria. By using specific criteria including brand popularity, category leadership, innovation, national spread, Corporate Social Responsibility and online engagement to measure brands, the Top 50 Brands Nigeria Awards evaluate and celebrate top brands that have consistently maintained leadership position in their categories, living up to their promises to become a part of the popular culture, owning properties and associations that evoke positive emotion from consumers.

    According to CEO of Top 50 Bands Nigeria, Taiwo Oluboyede, the top brands for this year are those that are fast growing in value and have succeeded in delivering their promise to the consumers. He noted that these brands have adopted a winning habit of delivering something special by often doing ordinary things in extraordinary ways. “Chivita and Hollandia from the stable of CHI Limited are two brands that have stood out in their categories for their conscious effort to build equity by offering healthy products with superior value and insightful consumer engagements that shape how consumers experience the brands,” he said.

    For CHI Limited’s Marketing Director, Mr. Probal Bhattacharya, the recognition from the Top 50 Brands Awards is a welcome development for a brand that has prioritised consumers’ expectations and need for health, nutrition and refreshment with the best quality juices and value added dairy products. “We are delighted about the award because it is a reflection of our commitment in ensuring only the best in juice and value added dairy products are made available by us to meet consumers’ expectations. Chivita and Hollandia will continue to deliver on the promise of superior value and innovation by identifying consumer needs and meeting them,” he said.

    The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by innovative quality products, effective communication and consumer satisfaction. This award joins a growing list of recognition awards for CHI Limited which includes most recently, The Marketing Edge Award for Outstanding Juice Brand of the Year, the Lagos Chamber of Commerce and Industry (LCCI) Award for Brand of the Year, Manufacturers Association of Nigeria’s (MAN) 50th AGM Awards, to name a few.

    Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of food & beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of juice, dairy-based beverages & snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.

  • Chivita launches Frooty Happy Hour in 100ml pouches

    Chi Limited has launched Frooty Happy Hour by Chivita. The new fruit drink which is available in 100ml pouches is touted as a healthy, refreshing, fruit-flavoured drink with exciting variants that offer an instant shot of refreshment for consumers.

    Retailing at a N25 price, Frooty Happy Hour by Chivita is currently viewed as the most affordable quality product in the market. It is a healthy beverage as it offers natural fruity benefits as well as provides high quality refreshment for the mind and body.

    Along with its handy pack size which resonates with an upwardly mobile youthful consumer segment desirous of rejuvenating satisfaction anytime and anywhere, Frooty Happy Hour by Chivita further seeks to increase its appeal and create a connection with consumers with three intriguing variants of orange, pineapple and red berries. The brand’s tagline of “a shot of refreshment” highlights a consistent and memorable brand message that communicates its promise of unrivalled refreshment. At its core is a promise to deliver a shot of affordable fruity refreshing goodness with each consumer experience.

    Speaking about the new product, Managing Director of Chi Limited, Deepanjan Roy, said that Frooty Happy Hour by Chivita was introduced to invigorate and tap into a market demand for more affordable options of great tasting, refreshing and healthy drinks.  “Frooty Happy Hour by Chivita is an invitation to consumers to experience a refreshing drink but more importantly, to do so at a price point of N25, which is more affordable to meet a growing demand and offer consumers added value for healthy refreshment for every hour,” he noted.

    Frooty Happy Hour by Chivita 100ml pouches are currently available in roadside kiosks, Chi Shoppe, departmental stores and neighbourhood shops across Nigeria.

  • Chivita wins award

    Chivita has emerged the Outstanding Juice Brand of the Year at the Marketing Edge Awards in Lagos.

    Having won the award in 2016, the brand’s recognition has once again highlighted its consistency and market dominance in the juice beverage category.

    Known as a high quality natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita, through its array of fruit juices, like Chivita 100percent, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name as a result of its popularity amongst consumers.

    This award joins a growing list of recognition awards for Chi, which include the Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.

    For keen industry watchers, the Marketing Edge Awards offered a veritable platform to celebrate creativity, innovation, marketing and sustainability for brands, corporate institutions and distinguished personalities.

    According to the organisers of the Marketing Edge Awards, the nomination of Chivita for the award was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.

    “The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” they stated.

    Sustained by a value proposition that has further widened its competitive edge in the juice category, Chivita takes pride in its no added sugar and no preservatives composition. The brand’s refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continue to appeal to millions of health conscious consumers across all ages that have made it an integral part of their daily nutritional addition and healthy lifestyle choices.

     

     

  • CHIVITA wins award

    At the recently held Marketing Edge Awards in Lagos, Chivita emerged as the Outstanding Juice Brand of the Year. Having won the award in 2016, the brand’s recognition once again highlighted its consistency and clear market dominance in the juice beverage category.

    For keen industry watchers, the Marketing Edge Awards offered a veritable platform to celebrate creativity, innovation, marketing and sustainability for brands, corporate institutions and distinguished personalities.

    Known as a high quality natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita through its array of fruit juices like Chivita 100 per cent, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name as a result of its popularity amongst consumers.

    Buoyed by a value proposition that has further widened its competitive edge in the juice category, Chivita takes pride in its no added sugar and no preservatives composition. The brand’s refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continue to appeal to millions of health conscious consumers across all ages who have made it an integral part of their daily nutritional addition and healthy lifestyle choices.

    According to the organisers of the Marketing Edge Awards, the nomination of Chivita for the Outstanding Juice Brand of the Year Award was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.

    “The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” they stated.

    Chi Limited’s Managing Director, Mr. Deepanjan Roy,  expressed pleasure at the award and reiterated that Chivita has constantly innovated over the years by anticipating trends and focusing on consumer expectations to build a formidable brand that is a huge delight to fruit juice consumers.

    “In line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” he said.

    The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by effective communication campaigns, innovation, and consumer satisfaction.

    This award joins a growing list of recognition awards for Chi Limited, which includes most recently, Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.

  • Chivita inspires consumers to get active

    Few months after Chivita Active launched its new campaign, C’mon Get Active, to position the brand as an enabler for a healthy active life, the campaign is already inspiring a new social movement for consumers who are voting for active health by easily integrating Chivita Active into their daily routine as a partner in their journey for improved wellness and healthy lifestyle.

    The Chivita Active C’mon Get Active campaign, which is being driven across multiple engagement platforms, is very relatable to consumers because it is creative, simple and straight to the point in delivering key messages of wholesome nourishment, active health and wellness. Across Nigeria, C’monGetActive continues to trend in the digital space offering consumers an opportunity to share their active health routine story and encourage one another.

    Analysts have commended the campaign for leveraging on the brand’s enabling role for regular healthy lifestyle activities to drive consumer preference and purchase intentions. They contend that the campaign reflects deep insights on the shift in consumption pattern as a result of growing social consciousness of wellness through active health, and Chivita Active’s brand purpose resonates with consumers who are already thinking in that direction.

    For Chinedu Johnson, a grassroots soccer coach in Agege, Chivita Active represents a shift for consumers like himself who are desirous of a healthy beverage to support their daily activities without compromise on great taste, convenience and enhanced nourishment. “As a soccer coach, I have had the privilege of supervising numerous young people through daily fitness regimen. They are passionate about achieving their fitness goals and wellness through active health as well as enhanced nourishment from Chivita Active that supports to keep them focused,” he said.

    According to a marketing executive, Mrs. Adewunmi Akintola, from taking a long walk in the morning or evening after work to a few light indoor exercises, the need to stay healthy has necessitated more people adopting active lifestyle habits that are beneficial and convenient.  “With the daily physical exertion for wellness comes nourishment from Chivita Active. The C’mon Get Active campaign has made the brand an easy recall for me and my friends as we nudge each other on our amazing journey of wellness,” she added.

    Speaking on the campaign, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, explained that the objective of Chivita Active’s C’mon Get Active campaign to challenge consumers to say YES to active health was being achieved based on numerous positive consumer feedbacks received. “We are still observing the trends and are excited by the responses so far. The C’mon Get Active campaign would continue to raise awareness and motivate, as the community of consumers who have voted for wellness through active health continues to grow,” he stressed.

    Chivita Active is available in four exciting blends of six citrus fruits and the vegetables + fruits variants: carrot and orange, beetroot and grape, beetroot and apple.

  • Chivita named Outstanding Juice Brand of the Year

    Chivita has won the Outstanding Juice Brand of the Year 2017 at the Marketing Edge Awards in Lagos.

    Having won the award in 2016, the brand’s recognition once again highlights its consistency and clear market dominance in the Juice Beverage category.

    For keen industry watchers, the Marketing Edge awards offer a veritable platform to celebrate creativity, innovation, marketing and sustainability for brands, corporate institutions and distinguished personalities.

    Known as a high quality natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita, through its array of fruit juices, like Chivita 100 per cent, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name as a result of its popularity among consumers.

    Buoyed by a value proposition that has further widened its competitive edge in the juice category, Chivita takes pride in its no-added sugar and no-preservatives composition.

    The brand’s refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continue to appeal to millions of health conscious consumers across all ages, especially among those who have made it an integral part of their daily nutritional addition and healthy lifestyle choices.

    Chi Limited’s Managing Director, Mr. Deepanjan Roy, expressed pleasure at the award.

    He said Chivita had constantly innovated over the years by anticipating trends and focusing on consumer expectations to build a formidable brand that is a huge delight to fruit juice consumers.

    “In line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” he said.

    The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by effective communication campaigns, innovation, and consumer satisfaction.

    According to the organisers of the Marketing Edge Awards, the nomination of Chivita for the Outstanding Juice Brand of the Year Award was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.

    “The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” the organisers said.