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Tag: chivita

  • Consumers hail Chivita’s ‘my 100% achievement’ promo

    Consumers hail Chivita’s ‘my 100% achievement’ promo

    Chivita 100 per cent fruit Juice from the stable of Chi Limited thrilled consumers with exciting gifts at its just-concluded My 100 per cent Achievement’ social media promo.

    The promo, which witnessed large participation, consolidated the brand’s affinity with consumers across the digital space.

    The promo was inspirational as it highlighted essential elements of success and leadership of the brand in its market category.

    It required participants to share moments of success they were proud of, be it graduation from school, writing a book, starting a business and others.

    Consumers shared stories of values and principles that motivated them.

    At the prizes’presentation recently, IPhones, IPads and packs of Chivita 100 per cent fruit juice were given to winners.

    One of the lucky winners, who won an IPhone, Esezebor Sylvester, said: “Chivita 100 per cent is my favourite fruit juice, not only for its nourishing and refreshing taste and variants, but also for its health benefits and so when I heard of this competition, I quickly made an entry. The promo is unique because through our ‘100 per cent Achievement’ stories, we are able to inspire each other to achieve the best there is at anytime.”

    To stand a chance of winning in the promo, consumers were encouraged to like the Chivita 100 per cent page on Facebook and follow the brand’s Instagram and Twitter handles. They were also required to share their 100 per cent achievement on any of the brand’s social media pages, using the hashtag #My100 per cent Achievement.

    The top entries were posted on Chivita 100 per cent’s Facebook, Instagram and Twitter handles. The final entrants had to get their friends to like their entries on any of the social media pages so that they could accumulate points. Winners were selected based on the highest number of points.

    The company’s Head of Marketing, Probal Bhattacharya, hailed the winners for participating in the contest. He said: “As we continue to develop creative ways of engaging consumers via our various social media platforms, it is our belief that they would continue to explore the amazing quality and benefits of Chivita 100 per cent. As they strive to achieve success or reach memorable milestones in their lives, our consumers deserve the best in fruit juice and Chivita 100 per cent gives the best at all times.”

  • Chivita 100 per cent supports youth development through sports

    In a bid to boost and support sports and commitment to youth development in Nigeria, Chi Limited recently participated in the  finals of the just concluded Lagos state principal’s cup. Renowned to  be one of the biggest grassroots football competitions in Nigeria, the  tournament comprises inter-secondary school soccer amongst schools in  Lagos.

    Thousands of students across the state who thronged the Teslim Balogun  stadium in Lagos to witness the final match were entertained with  delightful football skills and refreshed with Chivita 100% fruit juice  by brand ambassadors. Some of the students took out time to enquire  about the Chivita 100% “JuiceBall” campaign which they had seen and  heard about. Staff of Chi Ltd were on hand to answer all their  questions in an engaging and exciting way.

    For Shola Olaogun, a student of Onitolo Grammar School, Surulere Lagos, He thanked the management of Chi Limited for also identifying  with the Lagos State Principals’ Cup and the opportunity it brings.

    “By identifying with the Principals’ Cup Chivita 100% fruit juice encourages us to excel and not settle for less than the best” he added.

    According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “For us at Chi Limited, we recognize the power of sports for social

     good. Our support for sports in Nigeria is predicated on its hugely  positive impact on development goals including improving health,  education and community cohesion as well as communicate important  messages to a range of different audiences. Through our flagship brand Chivita 100% fruit juice, we shall continue to offer refreshment and nourishment necessary for youth development and sports”

  • Chivita 100% wins marketing award

    Chivita 100% wins marketing award

    It was an evening to celebrate iconic brands, corporate institutions and outstanding individuals who have distinguished themselves at the Marketing Edge Brands and Advertising Excellence awards in Lagos.

    The event, which was witnessed by leaders in Marketing Communication across Nigeria saw Chivita 100 per cent fruit juice recognised as the Most Outstanding Juice Brand in the Country.

    Chivita 100 per cent fruit juice from the stable of Chi Limited was adjudged the most outstanding juice brand in the country because of its consistency in the market, creativity and value as well as the top quality packaging of the juice that allows for the best delivery.

    According to the Marketing Edge, the fruit juice also won the award because it remains the only 100 per cent fruit juice available in Nigeria’s shelf and comes with No Preservatives and No Added Sugar.

    The award has over the years be recognised as a viable and respected platform in the brands and marketing communication sector due to its unbiased role in critical analyses of the sector.

    The company’s Managing Director, Mr.Deepanjan Roy, expressed gratitude to the organisers of the event for creating an excellent platform to recognise outstanding brands which have remained consistent in satisfying consumers need.

  • Chivita hits fruit juice market with Active Vegetable

    Chi Limited has hit the fruit juice market with a new brand, Chivita Active Vegetable & Fruit Nectar. The product, according to its handlers, combines the power of vegetable and fruit with a blend of vitamins, fibre and nutrients.

    “Chivita Active vegetable and fruit nectar is a healthy and tasty way to get the antioxidants and stamina required for a healthy active lifestyle,” the brand handlers said.

    In a consumer taste survey, the brand owners revealed that Olumide Ajagun, a manager in one of the banks, testified to the health benefits of the product.

    He said: “I bought a blender about two years ago to make healthy drinks as an easy way of getting huge amounts of micronutrients, including vitamins, minerals and cancer-preventing antioxidants that my body needs for healthy living, but I can assure you that the process of getting the vegetable from the market, washing them and blending is a task I do not relish. With Chivita Active Vegetable & Fruit Nectar, I can now enjoy the lip smacking goodness of fruit and the benefits of no cholesterol and low fat from vegetables all in a pack.”

    Accordingly, the product is produced with no artificial colours, flavours or preservatives and is available in three exciting variants–Carrot Orange, Beetroot Grape and Beetroot Apple.

    The Managing Director of Chi Limited, Roy Deepanjan,  said: “We are once again pioneering a new segment of the juice market with the Chivita Active Vegetable & Fruit Nectar in line with our market penetration strategy. As an innovative company, we are always looking for new ways to excite and invigorate the market, which is why we will continue to develop the right products, that meets market expectation of consumers who are health conscious, in the years ahead.”

  • ‘Chivita’s new packs evidence of innovation’

    ‘Chivita’s new packs evidence of innovation’

    Chivita Active and Chi Exotic’s new 315ml Handy Pack has been described as an evidence of Chi Limited’s innovative and affordable packaging strategy geared towards hip, trendy and On-the-Go consumers.

    For market watchers, the new 315ml Handy Pack would ensure more market penetration for a brand that is already a leading brand in the fruit juice market.

    The Managing Director, Chi Limited, Deepanjan Roy, said: “The new and attractive 315ml Handy Pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, and On-the-Go Handy packs would ensure that our consumers continue to get the same refreshing taste and nourishment – Anytime & Anywhere.

    “Consumers have extolled the Handy Pack size for its elegance, convenience and shelf appeal. They, particularly, appreciate its advantages over aluminum can packaging because it is easy to hold, pour from, and is far more environment friendly.’’

    For a brand, whose innovations and dexterity accompany its brands, Chi Limited’s market leadership is driven by consumer engagements, needs and satisfaction.

  • Chivita 100% ‘Juice Ball’ campaign lauded

    Chivita 100% ‘Juice Ball’ campaign lauded

    Since brands get recognition through the experiences they are associated with, it is important to ensure that their communications are developed to draw attention to positive emotions.

    A new communication campaign, Chivita 100 per cent “Juice Ball” commercial, has been commended by communication analyst of possessing the quality and ability to attract attention.

    Currently running on multiple communication platforms, the commercial has endeared more consumers to the brand.

    A marketing communications consultant with Wings Concepts, Mr. Emeka Nwosu, noted that “the brand presence and growth of Chivita 100% juice from the house of CHI Limited has of recent been exceptional with the deployment of the Juiceball commercial that is now everywhere on TV, Radio, social media space, Billboards and sustained media articles exposure in print publications”

    Also, a sports content marketing executive, Olamide Ajayi,  said the Juice Ball campaign has in recent times attracted the attention of communication experts for its adherence to the principles of great advertising. He said: ”It is necessary to separate good advertising from great advertising because when certain basic fundamentals are adhered to, great commercials are capable of arousing the emotion in a way that deepens the interest of the target audience and brings about a lasting relationship and that is what Chi limited has done with this commercial.”

    According to Chi Limited’s Head of Marketing, Mr. Probal Bhattacharya, “the success of the Juice ball commercial in raising awareness on the amazing quality and benefits of Chivita 100% is not surprising because the whole campaign has been designed and executed based on clear consumer insight with the objective of reaching  consumers at the relevant touch points”.

    “In fact, we are excited about the feedback we are receiving on the juice ball campaign as it confirms our research findings on effective ways to engage the consumer. Just as consumers are excited about the commercial, we are confident that Chivita 100% Fruit Juice will continue to meet their expectations and sustain the excitement in more ways than one”, Bhattacharya said.

  • Chi unveils Chivita 100% or nothing marketing campaign

    Chi unveils Chivita 100% or nothing marketing campaign

    Chi Limited has unveiled its new marketing communication campaign tagged ‘Chivita 100% or Nothing’ as part of effort to reinforce its flagship’s brand proposition and strengthen the credential of the brand in the marketplace. The campaign which is being deployed through television, deigital, out of home, consumer activation and point of sales initiatives demonstrates the brand’s commitment to quality and excellence.

    For a fruit juice, renowned for it’s no added sugar, no preservatives and no colouring, the campaign projects the brand Chivita  as the best quality fruit juice in the market as well as reiterates its partnership with Manchester United in an engaging way.  Already, the television commercial is generating buzz across the digital platform as visits to the Youtube page where the commercial has been uploaded has witnessed an upsurge in viewers. The commercial which is also airing on terrestrial as well as satellite television stations in Nigeria has also created visibility and positive talkability amongst consumers.

    Speaking on the marketing campaign, its Head of Marketing, Mr. Probal Bhattacharya said the campaign highlights Chivita 100% with purity, commitment & nothing but the best which is its recipe for premium quality, thereby providing all the ingredients for success, achievement & leadership

    “We do everything possible to ensure that Chivita 100% lives up to its brand promise of goodness and the best there is. This also explains our partnership with the world’s most valuable football club brand because for us it is the best or nothing” he added.

    The television commercial has already started running on major Television stations in Nigeria featuring top rated football stars like Robin Van Persie, Angel Di Maria, Antonio Valencia, Radamel Falcao, and Jonny Evans. The advert opens with a glistening pack shot of Chivita 100% fruit juice; condensation dripping down the carton and as the hand appears to open the cap the camera zooms inside the pack into a world of juice, wherein superstars of football showcase there soccer skills with a “Juice Ball” on a football pitch filled with pure natural appetising juice.

  • Chivita 100% lists nutritional benefits to consumers

    Chivita 100% lists nutritional benefits to consumers

    Chi Limited, makers of Chivita 100 per cent, has said it has made it easier for everyone to keep fit, by creating beverages that are simply healthy and affordable.

    In spite of stiff competition and uncertainties in the marketplace, it said it has endured to build a brand that is a huge delight to fruit juice consumers.

    Its Managing Director, Deepanjan Roy, said: “For us at Chi Limited, we place premium on our consumers by ensuring that they get optimum nutritional value from Chivita 100 per cent. We employ the most advanced technology in the production of fruit juice and ensure that it is packaged in the most hygienic and convenient form available anywhere.

    “Our technological process ensures that the juice retains its natural fruity composition and is of the highest quality. We are confident that Chivita 100 per cent would continue to delight and nourish our numerous consumers across Nigeria.”

    A nutritionist, Dr Adeleke Adelakun, said nutrition is a key enabler to meet almost every development goal for human beings, and we cannot over-emphasise the role that natural foods without artificial preservatives and refined sugars can play in achieving this.

    He said:“Chivita 100 per cent fruit juices are naturally nutritious and are usually fortified with nutrients like vitamin C, calcium and vitamin D. They are considered a “nutrient dense” beverage because they contain far more nutritional value than other beverage choices per calorie.”

    A health and lifestyle expert Angela Maduka, also said regular consumption of the orange flavour has helps to maintain a healthy mucus membrane, skin and good vision.

    This is because oranges contain very good levels of vitamin A and other flavonoid antioxidants  which are known to have antioxidant properties. It has also been established that oranges are a good source of B-complex vitamins which are essential because the body requires them from external sources to replenish itsel.

  • Chivita 100% connects soccer fans

    Chivita 100% connects soccer fans

    In a bid to re-emphasize and add flavour to the partnership between Chivita 100% and globally admired football club, Manchester United, Chi Limited, maker of the leading juice brand Chivita 100% fruit juice, at the weekend, held a free screening of the football match between Manchester United and Chelsea FC.

    The event which took place at the popular Kingsize Restaurant located at Oregun in Lagos had in attendance a plethora of guests including several journalists, soccer fans and officials of Chi Limited who distributed free drinks of Chivita 100% to the delight of the audience.

    The screening, organised with a view to increasing public awareness about the partnership between Chivita 100% and the English Premier League team, saw many fans showing their unalloyed support for the team and expressing their wishes to remain loyal consumers of Chivita 100% fruit juice.

    Speaking at the event, Obinna Dike, who is a Business Administration student at the Lagos State University and passionate Manchester United fan said “this is a good event organised by Chi Limited and the partnership between Chivita 100% and Manchester United is a great one that would possibly spur Manchester United to victory. It is also very interesting to see these brands connect with passionate soccer fans like me as I can now refresh with Chivita 100% fruit juice whilst watching my favourite club play”

    Another soccer fan, Rafiu Salami, a trader at Yaba Market, had this to say, “It is very nice for a proudly Nigerian company to be having such relationship with such a terrific club like Manchester United. I commend both brands for this initiative and know that the partnership would further trigger interest, excitement and patronage for these iconic brands”

    With the partnership signed in July 2014, Chivita 100% became the official fruit juice partner for Manchester United in Nigeria.

  • Chivita 100% partnership with Manchester United brand hailed

    A Brand partnership between Nigeria’s fruit juice brand Chivita 100 per cent and English Premiership side Manchester United FC has been described as a smart move that will enhance an incremental marketing exposure and an  essential  tool  for  brands  to  remain  more competitive  in  today’s  constantly -changing  marketplace.

    A marketing communication consultant and former Editor with Marketing Edge magazine, who made this known in Lagos, Wale Okoya, said seven months after the partnership, the Chivita brand handlers have continued to use the partnership as a unique point-of-exposure to leverage the brand.

    He said: “Seven months after the partnership was signed, the management of Chi Limited seems to be doing an excellent job to project the partnership and the benefits to its numerous consumers. The communication tactics deployed to create awareness for the fruit juice and Manchester United has been so effective that both brands have become synonymous with each other in the consciousness of Nigerian consumers.”

    For Kanayo Nwosu, a sport marketing consultant, the partnership between Chivita 100 per cent and Manchester United was unique because it was the first time an indigenous fruit juice brand is partnering with an English Premiership side.

    “For every pack of Chivita 100 per cent fruit juice I purchase, I am reminded of how this effective partnership has further endeared the brands to millions of soccer fans and consumers across Nigeria,” he said.

    According to Chi Limited’s Head of Marketing, Mr. Probal Bhattacharya, the journey has  been rewarding for both brands.

    He said: “We appreciate the feedback we are receiving from our numerous consumers and soccer fans. We are also excited that efforts to publicise this partnership are paying off from the huge awareness it has created. Our consumers should be rest assured that they will continue to enjoy the best of refreshment from Chivita 100 per cent side by side with quality football from Manchester United; a unique offer that this partnership promotes.”