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Tag: chivita

  • Chivita partners Foundation

    Chivita, a brand of CHI Limited, has entered into partnership with the Sugar and Cholesterol Control Foundation (SACCOF) to support a campaign on health and wellness as well as increase public awareness on the nutritional benefits of 100% fruit juice.

    At the signing of the Memorandum of Understanding in Lagos, President of SACCOF, Ademola Adesoye, said the collaboration would boost research into sugar consumption and control. He said the partnership validated the commitment of Chivita to its ‘no-added sugar’ campaign

    Adesoye, a food technology expert, pointed out that the commitment was not only necessary for raising the awareness level but also critical to correcting the misconceptions about sugar consumption.

    He noted: “It is important Nigerians understand that they need sugar to carry out their basic tasks. What is bad is excess intake. And what could be normal for one person may be excessive for another. What determines the volume of sugar you require are your lifestyle and the amount of energy you need to discharge your responsibilities.

    “It is important to get the perspective right. The key message is that the simple sugars contained in fruit juices are mostly fructose which are naturally occurring in the intact structure of the respective raw fruits or vegetables, thereby making them very healthy and nutritional. Indeed, there have been cases where some people have low sugar level in their system and this is as bad as excess sugar. So, it is satisfying to know that Chivita, the leading juice manufacturing company, is spearheading this campaign.”

    According to Adesoye, excess sugar intake without complementary active living, are likely causes of diabetes and associated diseases among many Nigerians. He therefore called for the involvement of relevant stakeholders in the campaign as well as more investment in researches and public sensitisation.

    The SACCOF president disclosed that the foundation had carried out extensive research on Chivita 100% and that the results were commendable, adding that SACCOF was impressed by the company’s compliance to highest food safety standards, which are above industry regulatory requirements.

    Also speaking, Managing Director, Chi Limited, Deepanjay Roy, said Chivita would, on the strength of the partnership, support the foundation’s research works and other initiatives aimed at educating Nigerians on healthy living.

    Roy said that the company and SACCOF have shared values in boosting the quality of life, through enlightenment and support for consumer’s health and wellness.

    “As a sustained initiative, we hope to support independent efforts by experts such as nutritionists and dieticians to show how fruit juice contributes to the health and well-being of consumers. We will also create a sustainable discourse on the truth and science of 100% fruit juice and the ‘no-added sugar’ proposition.”

    Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in Nigeria’s food and beverage industry. While it prides itself in offering products that are themselves benchmarks in their respective categories of juice, dairy-based beverages and snacks, each of CHI offering is admired for its highest quality, nutrition and health standards.

    In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.

     

  • Nutritionist hails Chivita’s ‘no-added sugar’ commitment

    The National Publicity Secretary of the Nutrition Society of Nigeria, Mr. Olusola Malomo, has hailed the juice making standards of Chivita100% fruit juice, the flagship brand of Chi Limited, and its commitment to ‘no-added sugar’ process, describing it as a healthy substitute for raw fruits.

    He explained: “100% fruit juice is made from the flesh of fresh fruit or from whole fruit, depending on the type used. It is not permitted to add sugar, sweeteners, preservatives, flavouring or colourings to fruit juices. Chivita 100% complies with these requirements as articulated by its production and packaging process.”

    Malomo, who led discussion at a media session held in Lagos recently, said 100% fruit juice has same nutritional value with natural fruits and could help in detoxifying the body system while aiding weight loss when taken before breakfast.

    On his part, the Managing Director, Chi Limited, Deepanjay Roy, said Chivita, as a brand, is concerned about the misconceptions on juice consumption, which are capable of creating needless barrier to enjoying the many nutritional benefits of 100% juice.

    “As a leading juice brand, we at Chivita are therefore not unmindful of the responsibility to create a platform for enlightened discourse on benefits of fruit and juice drinks and how it contributes to health and well-being of our nation. To do this, we hope to support the sharing of unbiased but balanced information on sugar intake and fruit juice by experts such as scientists, nutritionists and dietician. We will also create a sustainable dialogue on the truth and science of fruit juice and the natural sugar it contains.”

  • Chivita’s ‘Breakfast with the stars’ excites consumers

    The new Chivita 100 percent  Limited Edition packs featuring leading football stars, is generating buzz and a lot of excitement in the market. Playing on the pictures of football icons like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial, on its pack, soccer fans are making it a point to get a taste of it.

    Besides, the use of such pictures has made the product to receive rave reviews and commendations from fruit juice consumers and marketing communications observers’ and health officials across the country.

    Introduced as part of the “Breakfast with the Stars” campaign, the Chivita 100% Limited Edition packs are a great way of encouraging a healthy lifestyle, while providing inspiration to achieve 100% success. The Chivita 100 per cent Limited Edition packs seek to motivate, and drive aspirational connection between consumers and their favourite football stars, as well as promote an active lifestyle through a complete breakfast and celebration of 100 percent achievement.

    A dietician, Sola Bamgboye, explained that by using pictures of renowned football icons to the breakfast table, the product has found a way of maintaining connection to the game whilst promoting complete breakfast habits for individuals and families.

    “The Limited Edition packs are an interesting way of deepening that connection, so we can stay inspired to achieve success like these football stars. Because of its immense nutritional benefits, my family has included it in our daily meal, ” he added.

    For Chidi Nwani, a brand analyst with Adage Marketing Consult, brands more than ever before are making conscious efforts to align with the aspirations of consumers.

    “Consumers are attracted to brands that deliver quality, creativity and excitement. It fosters both physical and emotional connection for consumers when brands create unique and compelling brand experiences like Chivita 100% Fruit Juice has done. It is delightful to see how the new packs showcase the best of both worlds — the best soccer stars in the world, as well as the best fruit juice for a complete and healthy breakfast,” he stated.

    According to Chi Limited’s Head of Marketing, Probal Bhattacharya, the new product has  elicited a lot of positive reviews not only because it connects with the consumers through football but also fits into their lifestyle choices by being an indispensable part of their healthy breakfast.

    “These football stars are a source of inspiration to millions of Nigerians, and it is the dream of many football enthusiasts to meet these stars. With the Chivita 100% Limited Edition Packs, we have brought excitement and smiles to the consumers by bringing these stars closer to them, while they share in their achievements and enjoy complete breakfast moments with them,” he noted.

    Chivita 100% is made from real natural fruits with no added sugar, no artificial colours and no preservatives. It is ideal for health-conscious consumers who desire a range of refreshing and nourishing fruit choices for a complete breakfast diet.

     

  • New chivita packs bring football stars to breakfast

    Chivita 100% has unveiled new limited edition packs featuring football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial as part of its “Breakfast  with the Stars” campaign to provide football loving Nigerians a wonderful opportunity to enjoy and share healthy and complete breakfast moments with these stars.

    The new Chivita 100% limited edition packs seek to motivate and drive aspirational connection between consumers and their favourite football stars. It also promotes an active lifestyle through a complete breakfast and celebration of 100% achievement.

    Football fans dream football and admire these football stars who represent one of the best football clubs the game has to offer. These football stars inspire, excite, entertain and motivate because as achievers they believe in 100% commitment to excellence. Consumers are thrilled by these successes thereby developing more attraction to football and growing an enduring connection.

    Seen as a masterstroke in communicating the breakfast narrative of the “Breakfast with the Stars” campaign, the new Chivita 100% limited edition packs are a fresher, brighter and bolder packaging innovation that visually communicates the love for a game and fruit juice that unites.

    According to Chi Limited’s Head of Marketing, Probal Bhattacharya, millions of Nigerians are passionate about football and the new Chivita 100% limited packs are a great way to bring football icons to the table courtesy of Chivita 100%.

    “The objective of the Chivita 100% limited packs is to leverage on our passion for football in Nigeria to generate excitement among consumers by giving them an opportunity to have breakfast with great football stars like Pogba, Zlatan, De Gea, Martial, and among others. Consumers now have one special reason to stay motivated and achieve 100% success like these football stars when they start their day with Chivita 100%,” he stated.

  • Chivita, Hollandia drive most innovative brand

    Chivita, Hollandia drive most innovative brand

    Every year, companies strive to be more innovative through     exploration of new challenges and uncovering opportunities to create more value.

    By being innovative, brands continually seek ways to reinvent themselves, propel growth and achieve market leadership.

    This was showcased at the Top 50 Brands Nigeria Awards, which recently held in Lagos.

    Innovative product offerings by Chi Limited such as Chivita – its fruit  juices and Hollandia, its dairy, ensured the firm was recognised among the Top 50 Brands and honoured as the most innovative brand in Nigeria.

    Renowned for continually enhancing existing brands, creating new product categories and effectively building emotional connection with consumers around them, the brand’s success story at the awards was driven by a desire to churn out innovative products like Chivita and Hollandia that are benchmarks and definitive standards in their respective categories.

    Deploying specific criteria including brand popularity, category leadership, innovation, national spread, corporate social responsibility (CSR) and online engagement to measure brands. The Top 50 Brand Award evaluated and celebrated top corporate brands that have consistently maintained leadership position in their categories, living up to their promises, and have become a part of the popular culture, attracting powerful visual cue that evoked emotion from consumers.

    Speaking on the awards, Chief Executive Officer, Top 50 Brands Nigeria, Taiwo Oluboyede, said with the volume of competition that businesses face it has never been more important for brands to stand out through innovation as well as develop a unique identity and value proposition through strategic branding.

    “The brands honoured at this year’s edition of the Top 50 Brand Nigeria Awards have transcended their product/services categories and mean much more to the consumers. Specifically, Chivita and Hollandia have been outstanding in this regard through a consistent delivery of innovative product variants that have become household names in Nigeria,” he said.

    He added:“The recognition among the Top 50 Brands and the Most Innovative Brands Award for Chi Limited is part of the outcome of a painstaking year-long brand research, which reviewed the brands’ performance, classification and rating.”

    Chi Limited Managing Director, Mr. Deepanjan Roy, expressed delight at the recognition and commended the organisers for creating an invaluable platform for celebrating brands that are at the forefront of their respective segments.

    “For us at Chi Limited, these awards will inspire us on our journey of innovation-driven success. We are passionate about our brands like Chivita and Hollandia and the strategic innovations that ensure a competitive advantage that places us second to none. We will remain steadfast in our commitment to healthy and superior products that add value and exceed consumer expectations,” he said.

    The Top 50 Brands Nigeria Award joins a list of recognitions the company has received in recent times. They include the “Most Innovative Fast Moving Consumer Goods (FMCG) Company’’, at the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017 and the Best Brand Equity Awards in Juice with Chivita, and Dairy category with Hollandia at the Best Brand Equity Awards 2016 in Nigeria to recognise and honour some outstanding brands for their equity and consumer preference.

  • Driver ‘absconds with N25m Chivita goods, trucks’

    Driver ‘absconds with N25m Chivita goods, trucks’

    The Federal Special Anti-robbery Squad, (FSARS), Adeniji-Adele, Lagos, has charged a driver, Garuba Lawal, with the theft of Chivita products and a truck, all valued at N25,000,000.

    Garuba, 36, of Olorunsogo Area in Kwara State, was arraigned before Mrs Abimbola Komolafe of an Igbosere Magistrate’s Court, Lagos on a two-count charge of conspiracy and stealing.

    According to Prosecuting Sergeant Friday Mameh, Garuba, an employee of a haulage firm, was asked to convey a truck laden with Chivita juices and beverages from Lagos to Benin, Edo State.

    The defendant left Lagos on May 4, 2016 but allegedly diverted and sold the goods and truck.

    Read: Driver docked for impregnating step-daughter

    The haulage firm allegedly tracked the truck on its tracking device to Kwara State. It reported the incident to FSARS which allegedly traced the defendant to his home town.

    Mameh said the goods were worth N12million while the Renault truck with Registration Number DKA 354XG was valued at N13, 000,000.

    The offences, Mameh added, contravened sections 287(5)(a)(b)&(c) and 411 of the Criminal Law of Lagos State, 2015.

    Garuba pleaded not guilty.

    Magistrate Komolafe granted him N5million bail with two sureties in the like sum.

    The case continues on November 13.

    Read Also: ‘Obey traffic rules’

  • Chivita 100% to boost breakfast unveiled

    CHI Limited, Nigeria’s market leader in fruit juices and diary and producer of the only 100percent fruit juice brand, has unveiled its new marketing communication campaign tagged ‘#Breakfast With Chivita 100%.

    It is part of efforts to reinforce its flagship’s brand proposition and drive awareness initiatives for an healthy breakfast. For a brand that has consistently churned out various  campaigns, the new #breakfastwithChivita100% television advertisement is a step higher in terms of messaging, production quality and unique delivery style.

    The television ad showcases the creativity and strategic intent of the brand managers as  every Chivita 100% fruit juice is portrayed with  imageries. It also showcases renowned football stars, such as Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly.

    The television commercial, which is being aired on terrestrial and satellite channels, portrays a brilliant depiction of these football stars engaging in amazing soccer artistry as they are teleported into a Pinball machine. Wayne Rooney challenges his team mates and they take up the challenge with the goal of reaching 100% success in the game. This goal resonates with the brand’s value of 100% commitment and achievement. It also reiterates the refreshing and nourishing value of the fruit Juice as an addition for a breakfast.

    Through its new campaign, which is on television, digital, out-of-home, consumer activation and point of sales, Chivita 100% seeks to be at the forefront of healthy breakfast narrative in the minds of consumers.

    Renowned for its no preservatives, no sugar, artificial colour, Chivita 100% fruit juice is a convenient, delicious, healthy and nutritious addition to breakfast as it is easy to digest and wakes up the body metabolism with a steady influx of natural fruit sugars. It is one of the easiest and healthiest ways to ramp up your energy levels in the morning.

    Head of Marketing, Chi Limited, Mr. Probal Bhattacharya,  said: “The new #breakfastwithchivita100% television ad is part of our strategic effort to highlight the importance of a complete and healthy breakfast to consumers.

    ‘’We understand the role a creative television commercial can play in influencing consumer choice to live a healthier life and have spared nothing to ensure only the best television advertisement and product is out there for our consumers.’’

  • Happy Hour by Chivita wears new look

    CHI Limited recently re-launched its Chi Happy Hour fruit drink, and rebranded it as “Happy Hour by Chivita” Fruit Drink. Happy Hour fruit drink now comes in new refreshing packs, with exciting new features that are appealing and distinct, a new logo and a new brand name “Happy Hour by Chivita” Fruit Drink.

    The new design is stylish and comes in vibrant and unique colours of peach, purple, blue, lime green and groovy red. The colourful packs use storytelling and hashtags to communicate effortlessly with the consumer and are emblazoned with interesting visuals that delight the eyes. This visual communication is a great asset to help connect with consumers, reinforce personality of the brand and deepen the brand’s story.

    In line with the brand’s aspirational and trendy outlook, every variant pack of the new Happy Hour by Chivita Fruit Drink tells a unique story of excitement and adventure. For instance, consumers can enjoy visuals of a camera, road and car with the #wanderlust hashtag or microphone, disc jockey and sunglasses with #partymode hashtag as well as guitar, trumpet and musical notes with #nonstop hashtag, among others. Each variant pack shares images that consumers can easily relate to in times of refreshment as they continue to enjoy the fruity goodness every pack offers.

    With attractive variant names like Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer, that connotes excitement and satisfaction, Happy Hour by Chivita Fruit Drink fully reflects its positioning as the best choice for fruity natural refreshment at all times.

  • Chivita rebrands Happy Hour

    Chivita rebrands Happy Hour

    CHI Limited has re-launched its rebranded Chi Happy Hour fruit drink.

    The fruit drink comes in new refreshing packs and new features.

    It has unique peach, purple, blue, lime green and groovy red.

    The colourful packs use storytelling and hashtags to communicate  with the consumer and are emblazoned with visuals that delight the eyes.

    This visual communication is a great asset which helps connect with consumers, reinforce personality of the brand and deepen the brand’s story.

    In line with the brand’s aspirational and trendy outlook, every variant tells a unique story of excitement and adventure. For instance, consumers can enjoy visuals of a camera, road and car with the #wanderlust hashtag or microphone, disc jockey and sunglasses with #partymode hashtag as well as guitar, trumpet and musical notes with #nonstop hashtag, among others.

    Each pack shares images that consumers can relate to in times of refreshment as they continue to enjoy the fruity goodness every pack offers.

    With attractive variant names, such as SplashingApple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer, that connotes excitement and satisfaction, Happy Hour reflects its positioning as the best choice for fruity natural refreshment.

    Chi Limited Managing Director, Deepanjan Roy, said: “Indeed, behind the Happy Hour by Chivita Fruit Drink name, the new package designs and the advertising campaign, is a strong, simple message, that effectively communicates the core value of the brand as a tasty fruity drink that is guaranteed to keep the consumer refreshed and satisfied. The new pack enables us to realign the look and feel of Happy Hour by Chivita with its fun-filled and non-stop goodness.”

    The pack also features on the brand’s social media platforms: Twitter, Facebook, Instagram and You Tube.

  • Chivita marks independence with Nigerians

    Chi Limited, producer of Chivita 100% fruit juice, has said it will be celebrating with Nigerians ahead of the country’s 56th Independence Day anniversary coming up on October 1.

    The company said that as a truly Nigerian company with a proud heritage, it was delighted to be a part of the country’s development and success stories through its value adding products and initiatives, which have given Nigerians a reason to smile.

    The Managing Director of Chi Limited, Deepanjan Roy, said that with consistent high quality products, good marketing support, a good understanding of the market and consumers, and of course, an enviable consumer loyalty, Chivita has wormed its way to the hearts of Nigerian consumers.

    He said Chivita rejoices with Nigeria as she celebrates yet another year of nation building. “We use this opportunity of Nigeria’s Independence Day celebration to reiterate our commitment to a happy and healthy nation by always offering the Nigerian consumers the best in fruit juice and beverages. Nigerian’s health, nutrition and nourishment remain our priority.”