Tag: festival

  • Sustaining market growth with beer festival

    Sustaining market growth with beer festival

    In terms of sales, the beer market is one of the biggest in the world. With plans to sustain the growth, despite market volatility, the industry is set to witness the first global beer festival next year, which could impact on other sectors of the economy, writes ADEDEJI ADEMIGBUJI.

    Next year, it will be about beer marketing. In a market still inundated by volatility, brewers have been able to get out of recession by recording positive growth like the telecoms sector, which is insulated from the hues and cries of the economic crisis.

    However, to retain the trend and act as a buffer to the economic downturn, the industry is set to witness Africa’s biggest beer festival, where brewers will forget about competition, demarketing, and that make them stiff competitors and collaborate to make a success of the event.

    Setting the greviances behind them is necessary, especially when no one knows what next year holds in stock. For some, the outgoing year was bad -little ads, low sales and the difficulty to match competing brands as a result of macro and micro-economic harsh realities.

    According to a report by United States (US) marketing intelligence, A Medium, consumption pattern of beer consumers changed during the year with many switching to affordable alternatives, leaving premium brands in the lurch.

    While the gainers of the new trend are the low-value beer brands, the premium brands bled from the economic squeeze. The major factors that drove the change in beer consumption are rising cost of living and consumers’ decrease in purchasing power  driven by the economic recession which  had an industry-wide impact on the beer market.

    The latest financial results from the two major brewers in the country indicated a general lull in the brewery industry. Guinness Nigeria Q3 2015/2016 financial results showed a 33 per cent decline in Profit Before Tax (PBT) from N29.5 billion in the previous period to N19.8 billion. Similarly, Nigerian Breweries Q2 2016 result showed a 36 per cent decline in its profit before tax (PBT) to N10.5 billion, an indication that the company would miss its N56.8 billion PBT forecast for 2016.

    With a tight budget and limited logistics, the smaller brewers were forced to play at regional markets to survive. For instance, Old Consolidated and International Breweries, played in the Southwest and Champion Breweries in the Southsouth, before they were acquired by the industry’s big boys.

    However, the entrance of the South African brewer, Sabmiller in 2012 with its value-for-money beer offerings; Hero Lager and Castle Milk Stout, changed the topography of the market and upstaged the competition.

    While NB responded to the Sabmiller challenge and in so doing repositioned to maintain its leading position in the lager beer market with the acquisition of small-time brewers, Guinness has been slow in reacting to the change, a development market watchers blamed for its declining fortunes in recent years. Bar and hotel owners confirmed the lull in sales of premium beers.

    As a result, there are concerted plans by some key players in the industry to align the market with global trend. One way to get out of the recession, which is likely to continue next year, is a plan to stage Nigeria’s first beer festival in Lagos.

    Despite that the beer market is the biggest in Africa, it shocked global players that it has not held any global beer festival. Investigation has shown that Beer Festivals around the world have grown to become major tourism events, with countries, such as Germany attracting well over 50,000 tourists to its yearly “oktoberfest” beer festival. Other  countries are Czech Republic, Canada, Durham, Columbia, Britain and Belgium, among others.

    “The Nigeria Beer Festival will be a week-long carnival-like funfair, combining entertainment, sales and marketing, with the idea to gather the largest community of beer consumers from across the country and beyond, resulting in economic value for the brands and the economy.

    “Each of the participating brands has the opportunity to own particular days during the week to entertain the teeming visitors at the festival.Various beer brands will be available for tasting and purchasing in a carnival-like atmosphere,” one of the organisers who pleaded anonymity told The Nation.

    While the aim of the festival is to build brand engagement for beer brands, it is also expected to boost other sectors, such as entertainment, food, tourism and the fashion industry.

    An industry analyst, Dr. Ken Olakunle, who manages BrandSpeak Africa, the festival is projected to pump over N100 billion within a week into the economy as other global brands not present in market, are also expected to use the festival as a window for entry into the  market.

    During the festival, a select top artistes will perform daily. Fashion show, music concerts, fireworks’display, carnival, lifestyle, barbeque, asun, and beer will beautify the atmosphere at the Tafawa Balewa Square, Lagos, the proposed venue. Notably, the festival will serve as an umbrella for other sectors to display their products and services which will attract business networking.

    To achieve first-class standards, the festival organisers with reputable and qualified architects in Poland and Spain, have designed a modula stand to fit into any shape or style desired by exhibitors.

    But why a beer festival? The organisers said Nigeria has the largest population in Africa, a growing middle class and a large number of  consumers continue to emerge. Again, Nigeria is the second largest alcohol market in Africa, with an expected total of 15.2m hectolitres per year.

    “So, drinking alcohol is a social activity in Nigeria, as 80 per cent of the country’s alcohol sales are on-trade. Beer is the most popular alcoholic drink in the country, making up the larger percentage of all alcohol sales. Therefore, this event will be an organised platform to showcase and market the various beer brands and other alcoholic drinks in Nigeria with reference to business, lifestyle, culture, tradition and social economic benefits in a carnival-like atmosphere. The organisers also make bold to say that this festival is for adults who are advised to drink reasonably, saying further that beer festival will not admit persons below 18 years,” said Olakunle.

    A Lagos-based Public Relations (PR) Consultant, Mrs. Hastrup Cole-Denrinmade, said a festival has fast grown to become major tourism event across the globe with countries, such as Germany attracting well over 50,000 tourists, adding its being hosted in Lagos means that over 50,000 tourists are expected to come to Nigeria to boost the economy yearning for growth.

    “To my knowledge, the beer festival will partner the Federal Ministry of Culture and Tourism to drive this noble idea. It will hold in Lagos, the headquarters of all the major beer brands, and touted as the entertainment hub of Nigeria and by extention, Africa,” she said.

    Meanwhile, a new report by Canadean Market Report, expects more Africans to enter the beer market from the home brew sector, while commercial beer and premium brands forge ahead in the exploding African beer market.

    According to the report, the African beer market is the fastest growing global beer market with a yearly average growth rate of five percent between 2013 and next year. This means the African beer market growth will beat that of Asia and Latin America, projected to witness a growth rate of four percent and three percent. South Africa is the biggest market in Africa, with an expected total volume of 30,921th hectolitre (hl) in 2014, followed by Nigeria with 15,200th hl and Angola with 12,790th hl.

    Account Director, Canadean Market Report, Kevin Baker, said: “Africa has seen inflation fall, foreign debt shrink and GDP rise in the last few years. Moreover, population growth – once feared as a major contributor to poverty – is now perceived as an asset, with the working age population set to outgrow that of China and India.”

     

    Beer Growth Rates

    Canadean survey found that more African consumers will change their home brewed drinks for commercially brewed ones over the coming years.

    “At the moment, homemade alcohol products still dominate theAfrican market, but they pose a significant health risk. This is an incentive for consumers to move away from ‘home brews’and instead turn to commercial beer,” says Baker.

     

    Protecting under-age from the beer festival

    According to Cole-Denrinmade, the festival will not allow an under-age. “In fact, there are mechanisms that will be used to check this and the event will also be used to preach responsible drinking among adults,” she said.

     

    How beer can contribute to economy

    The beer industry is a large segment of the food and beverages sub-sector. It constitutes the non-oil sector where Nigeria is leveraging on to drive her economic diversification programme.

    Having evolved from bottling to a diversified industry involved in the production of canned drinks and the use of tetra pack, the sector accounted for 35.9 per cent of the growth in the industrial sector, which grew in 2014 by 6.41 per cent as against 0.87 per cent in 2013.

    NB PLC has the largest coverage, with about eight breweries located across the country and estimated yearly capacity of 13.5 million hectoliters (mn hl).

    Guinness operates four breweries with a total yearly capacity of 7.5mn hl by 2014. SABM has built up its capacity (by acquisition) to about 1.8mn hl, which includes Pabod Breweries in Port Harcourt, International Breweries in Ilesa and Onitsha.

    Experts say the beer sector is very well positioned to galvanise the economy through industrialisation. Brewery companies, whose principal activities include the production, packaging and sales of alcoholic and malt beverages, employ close to one million people.

    They also have about 50,000 distribution outlets in the country made up of wholesalers, hotels and clubs. For instance, NBs’operations alone support indirectly 586,000 jobs, which represent 0.64 per cent of the total work force, of which 54,000 are within its Sorghum Value Chain.

    The company’s operations also have a value added impact of N243 billion on the economy, which represents 0.65 per cent of the nation’s GDP. The beer industry is also a significant driver of tax revenues. In 2011 alone, N87 billion was paid as taxes by NB. This represented 4.02 per cent of the country’s non-oil revenue.

     

  • Nollywood Travel Festival makes debut with Toronto showcase

    Nollywood Travel Festival makes debut with Toronto showcase

    Following the reception given eight Nigerian films by foreign delegates at the last Toronto International Film Festival (TIFF), Canada, an idea of a Nollywood Travel Festival was born, with a broader aim of promoting Nigerian films, music and tourism as a pack.

    The idea is the brainchild of President of the African Film Consortium (AFC), Mykel Parish and CEO of Native Media, Rogers Ofime.

    Shedding more light on the initiative at a press conference which held at the Ojez Restaurant, National Theatre, last Tuesday, co-founder of the festival, Parish, noted that the time is now to make more fans and money by taking the country’s film and tourism around the world.

    According to him, “Nollywood Travel Festivals is an initiative that seeks to promote films by Nigerians living all over the world to new and existing global audiences with the aim of creating new market places for Nigerian cinema. We will showcase the best films ever made in Nigeria and create an adventure for filmmakers, while opening platforms and markets for filmmakers, Nigerian music, comedy and tourism.”

    Parish who added that the Nigerian movie sector was one that practitioners should be proud of and showcase everywhere in the world, said; “Nollywood is the bedrock of films in Africa. But more people need to know what we are doing. Many of our films are already exposed by pirates.  In Canada, some people said they watched Nollywood more than they did Hollywood. So, this festival will strengthen this position and help producers to sell more films across the globe.”

    He disclosed that the maiden edition of the Nollywood Travel Festival will hold in Toronto, Canada, from May 5-7, 2017.

    In the words of Parish’s partner, Ofime, the Festival’s vision is to become a platform for the advancement of Nollywood and the realization of commercially viable entertainment industry for Nigeria. “The Nollywood Travel Festival celebrates the best of Nigerian cinema and will be hosted in major cities around the world. It will be a weekend of special indoor and outdoor screenings, inspiring discussions, meeting, parties and awards,” he said.

    The unveiling ceremony of the festival was attended by notable industry stakeholders like filmmaker Andy Boyo, PMAN’s Pretty Okafor, Association of Movie Producer’s Chinasa Onychere and culture journalist and film critic, Shaibu Husseini.

    According to Husseini, there were few travel festivals in the world, thus, the Nollywood Travel Festival is a welcome development.

    He expressed optimism that the initiative will properly internationalise Nollywood. “It will change the perspectives that Nollywood is about quantity and not quality as it will expose very good works from Nigeria, unlike the cheap ones that many would have seen. When we take our best films out, the perspective will definitely change. Of course, the festival will also give our filmmakers more opportunity to travel,” he said.

    Meanwhile, organisers have announced that entries are opened to filmmakers who desire to showcase their works at the festival. The films, which must have been released in 2016, must be shot in Nigeria or Canada by a Nigerian director with plot relating to Nigeria or Nigeria in Canada.

    The said deadline to receive film via online or DVD(along with posters design, synopsis, director’s bio and photo) is Jan 16, 2017, while selected films will be announced on January 20, 2017.

  • Ileya Omo Oodua festival begins tomorrow

    A Nigerian in Ghana, Mr. Adewale Williams, has put together a plan to organize a festival called Ileya Omo Oodua Festival.

    Williams said the festival, which will hold in Ile Ife from tomorrow,  will bring together Yoruba from different parts of the world.

    Adewale said the Ileya Omo Oodua  was a project to awaken and rekindle all Yoruba descendants with belief of being a proud race at home and abroad.

    He spoke further: “ Oduduwa  brings peace to the world, considering that the name Oduduwa actually means prayer.”

    He said the festival will create a homecoming platform for all Yoruba, blacks, Hispanics and even white to recognize the fact that we are one indivisible people from God. It will bring all descendants of Oodua together to celebrate our progenitor and open the vistas of investment opportunities to boost tourism.

    “The Ileya Omo Oodua Festival is a week-long event aimed to expose our rich cultural heritage to the world and to generate revenue for businesses through these many cultures. So you see, this project goes beyond just festival,”he said.

    Asked whether the festival was auspicious with the economic challenge the country was going through, he said: “There is no time like now. His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi, Ojaja II, the Ooni of Ile-Ife, has been stressing  the importance of peace in the world and that Africa, being the centre of the world, must be united.

    “ Today, tourism potential in the Middle East has plunged. Ours in Africa is largely untapped. Only Kenya and South Africa can boast of about a billion dollars annually in tourism.

    “In Nigeria, let us take Osun State as an example. The state has more than five different waterfalls. There is one that has three steps or more.”

     

     

     

  • Sheraton Abuja Hotel hosts wine festival

    TO celebrate the annual International Wine Festival in Nigeria, Sheraton Abuja Hotel, alongside the organizers of the Nigerian International Wine Festival, organized a three day event at the hotel.

    The three-day event started  with a celebration of Sheraton Paired  the Sheraton brand’s new hotel lobby bar experience that comprises of artisanal small plates and elevated bar snacks, served alongside premium wines and suggested beverages.

    Guests were reintroduced to the concept which stretches the boundaries of traditional pairing principles by blending ingredients together in new and unexpected ways.

    The food and beverage experience was inspired with music and culture at the lobby bar of the hotel attended by members of the diplomatic community, top VIPs and CEOs of multinational organizations.

    The second evening unveiled the French Night with French wines with (and)Sheraton Paired activations #pairedperfectly. There was a proper wine tasting session featuring an array of exotic wines  served alongside delectable canapes, small cuts and other Sheraton favorites.

    There was also good music to create a more relaxed ambience and external customers were able to have an elevated experience with a cocktail at the hotel’s (Pool Terrace) pool bar and restaurant.

    Members of the expatriate community in Abuja alongside other VIP guests had an exciting night with dance performances from TDA Dance Group and Legend, performing on the key board.

    The highlight of the three-day event occurred with over 2000 people who arrived at the Sheraton Abuja Sports Field to watch the four-time Grammy nominated singer “Femi Kuti” perform live on stage under the Chocolatecity Label.

    Other performers such as Niniola and Jesse Jagz added panache to the night.  Members of the audience were enthralled as the crowds followed the truly Nigerian performances from the Femi Kuti dancers, while chanting to popular choruses from the music maestro such as “Wonder” alongside others.

    The General Manager of Sheraton Abuja Hotel, Nouman Irshad, said: “We have collaborated with the right partners to inspire our guests and audiences by creating interesting and enriching events which bring people together to recharge and unwind in our relaxing spaces”.

  • Olojo Festival: Need to conserve cultural heritage

    Mindful of the boundless contributions cultural heritage could make in economic development of any country, the Osun State House of Assembly, under the leadership of Hon. Najeem Salaam, has advocated the preservation and full development of historical and cultural heritage of Yoruba land.

    The Assembly, which described the measures as fundamental to resolving the current economic quagmire, made the call in a statement signed by the Chairman, House Committee on Information and Strategy, Olatunbosun Oyintiloye to congratulate the Ooni of Ife, Oba Adeyeye Ogunwusi and the people of Ife land on the celebration of this year’s Olojo Festival.

    It said there were lots of untapped potential in the cultural heritage of Yoruba land that could be developed to drive as well as unleash economic development of the zone.

    The Assembly regretted that the heavy reliance on oil has prevented the country from concentrating and diversifying other sectors of the economy such as tourism.

    “There are several hidden treasures in the cultural heritage of the people of Nigeria, especially in Yoruba land, that have been left untapped and under-developed.

    “This inaction of ours has contributed to the pains of economic recession when there was fall in the price of oil that we focus on, because the country had no alternative of economic development to fall back on.

    “No doubt, we are very rich in culture, tradition, heritages and festivals that can be developed to serve as long-term solutions to economic quagmire in this country, but we are not paying serious attention to them.

    “In Osun State for instance, we are blessed with cultural heritage such as the Olojo Festival. Olojo has the potential to engender cultural pilgrimage, especially for the black in the Diaspora

    “Other landmarks such as Oranmiyan Staff and Oduduwa Shrine, among others in Ile-Ife; Osun Osogbo Festival and Grove in Osogbo; Olumirin Waterfall in Erin-Ijesa; Kiriji Memorial War Site in Imesi-Ile and many more all over the state are notable tourists’ attraction worthy of development.

    “These potential have the capacity to create jobs for youths, enhance their creativity and sell the tourism potential of the state to the world for self-sustaining economy”, it said.

    Noting that though the government of Osun State under Governor Rauf Aregbesola has invested much in the tourism sector, the Assembly said there was the need for greater partnership between the state and the Federal Government towards making the tourism sub-sector more attractive.

    Congratulating Oba Ogunwusi and the people of Ile-Ife on the Olojo Festival celebration, the Assembly urged all stakeholders to support the monarch and the government towards making the festival more attractive.

  • Festival of ideas- KADPOLY students shine in Canada

    Festival of ideas- KADPOLY students shine in Canada

    The Federal Polytechnic, Kaduna (KADPOLY) finished fourth at the ENACTUS World Cup Challenge in Toronto, Canada. WALE AJETUNMOBI reports.

    Toronto, the capital of the province of Ontario in Canada, was the host city of the 2016 Entrepreneurial Action In Us (ENACTUS) World Cup Challenge.

    No fewer than 33 countries literally converged on Metro Toronto Convention Centre to participate in the contest of ideas and innovations. The participants were students of higher institutions, who are using innovation to carry out life-changing projects in their communities.

    Having won the national contest  in Lagos, last August, students of the Federal Polytechnic, Kaduna (KADPOLY), qualified for the global contest to represent Nigeria. It was a festival of ideas and creativity, as the participants showcased their innovative projects before a large group of judges which comprised business leaders and industry professionals in diverse areas.

    The students’ projects, the organisers said, were geared towards achieving the United Nations’ Sustainable Development Goals (SDGs) and making meaningful impacts.

    The participating teams were divided into eight leagues, with four to five teams in each at the opening round. The KADPOLY team was paired with University of Nottingham from the United Kingdom (UK), Tenaga National University (Malaysia) and Utrecht University (Netherlands) in League 1. The KADPOLY and University of Nottingham teams qualified for the semi-final round in League 1.

    In the semi-final round, the qualifying teams from League 1 were paired with University of Ghana and University of Puerto Rico,  which qualified from League 2. The KADPOLY team was adjudged the best in League 2, moving to the final round.

    Other teams, that made it to the final included RWTH Aachen University from Germany, Shaheed Sukhdev College of Business Studies from India, and Memorial University of Newfoundland in Canada.

    At the end of the final round, Memorial University of Newfoundland was declared the winner, becoming the Enactus World Cup Champion. Shaheed Sukhdev College of Business Studies came second, while RWTH Achen University came third, with KADPOLY in fourth place.

    With over three million people displaced because of insurgency in the Northeast, the KADPOLY team saw an opportunity to help Internally Displaced Persons (IDPs) by addressing education and economic opportunity issues. With its project titled “Power to the IDPs”, the team members visited several IDP camps in Maiduguri, the Borno State capital to set up a school for children in the camps.

    The team made use of metal drums and tyres to construct furniture for classrooms, after which they launched a national book donation programme in partnership with the Nigerian Postal Service (NIPOST). They also developed a special curriculum to teach the children in partnership with the United Nations Children’s Fund (UNICEF) and Save The Children Foundation to help the displaced children overcome the trauma of their challenges.

    The team also held series of workshops to train the IDPs in skills needed to find new jobs and earn an income for their families. The team directly impacted more than 3,600 people with the Power to the IDPs project, training 360 parents and providing private school scholarships for 11 children.

    Established in 2000, Enactus Nigeria is a non-profit organisation operating on more than 35 tertiary institutions in 27 states of the federation. It is a platform that challenges undergraduates’ ingenuity and resilience to find sustainable business solutions to real problems affecting real people in local communities.

    As they carry out the projects, they also develop their leadership and entrepreneurial skills. Founded in 1975, Enactus brings together diverse networks of students, academics and business leaders to showcase how students across the world are enabling progress through entrepreneurial action.

  • Ogunwusi performs first Olojo festival

    Ogunwusi performs first Olojo festival

    The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Ojaja II, at the weekend, performed his first Olojo festival since ascending the stool last November.

    Amid jubilations from indigenes, Oba Ogunwusi, who wore white robes and shoes, moved out of the palace around 4.30pm to Oke Emese, where he performed some rites before wearing the Are crown.

    It is a special crown made of 151 items, which the monarch uses only once a year during the festival.

    Before the ooni began his trip to Oke Moogun, his messengers, wielding canes, performed the symbolic sprint three times to clear the route the monarch would pass through.

    From Oke Emese at 5pm., the ooni emerged wearing the Are crown holding a white dove, amid prayers and several gunshots.

    As he began the journey to Oke Mogun and Idi Aje – two major ports of call during Olojo festival – rituals were done and prayers were said for the peace of Yoruba race and Nigeria.

    On the procession of the ooni to Oke Mogun were Ife chiefs, priests and members of Oodua Peoples Congress (OPC) as well as indigenes and tourists from different parts of world.

    A palace source, which said that the Are crown weighs 100 kilogrammes, said the last Ooni, Oba Okunade Sijuade, owing to his advance age in the last three years of his reign, did not wear the crown during the celebration of Olojo festival.

    Olojo Festival, which holds yearly, is a major cultural celebration in Ile-Ife to mark the creation of the universe.

  • ANTP to perform at Olojo Festival

    THE Ooni of Ife, Oba Enitan Adeyeye Ogunwusi, has set the stage for his first celebration of the annual Ile-Ife traditional Olojo Festival aimed at boosting the nation’s tourism-generated income. He has given the nod to the Association of Nigerian Theatre Arts Practitioners (ANTP) to perform at the festival.

    At the three-day Olojo Festival 2016 tagged, ‘Community Festivals: a veritable avenue for boosting domestic tourism’ in December, there will be a command drama performance from foremost Yoruba dramatic artistes under ANTP.

    Oba Ogunwus said that theatre artistes are moral teachers saddled with the responsibility of moulding character, shaping lives and bringing lasting peace to the society through their lesson-filled drama stories.

    Addressing the artistes in his palace where they had gone to introduce the association’s newly elected officers as directed by him, the Ooni said the artistes should focus on unity and selflessness towards harnessing their rich potentials without leaving room for pirates to take undue advantage of their collective and individual works.

    The ancient belief of the Ifa oral tradition is that the Aare crown is very heavy and it is believed that the Ooni of Ife is spiritually empowered to wear it during the Olojo Festival, as the crown is too heavy for him to bear on any other day.

    Appreciating the Ooni, National President of the Association, Chief Jimoh Aliu (MFR), said that the ANTP would always partner with local and foreign counterparts to contribute its quota to the uplift of Nigeria’s tourism industry. He added that ANTP is ready for cultural exchange programmes with other countries to create awareness on “our rich culture and tradition via stage performance and film exhibitions.”

    Besides the national president, the new officers as introduced to the Ooni are: Deputy President, Rasak Oyadiran, Vice President (North), Mariam Aponbepore Bakare, Vice President (South), Biodun Adekanbi, General Secretary, Alhaji Yahaya Adetunji, Treasurer, Bola Obot, Financial Secretary, Adewale Elesho, Internal Auditor, Bolanle Adeniran, Organising Secretary, Olanrewaju Ayodele, Publicity Secretary, Benjamin Adekunle, Welfare Officer, Fatimah Afunku, Chief Whip, Tajudeen Gbadamosi, Ex-Officio, Salaudeen Azeez.

    The national appointments are: Chief Special Adviser, Alhaji Kareem Adepoju (Baba Wande), Special Adviser (Special Duties), Chief Oyewole Olowomojuore (Baba Gebu), Special Adviser (Screen Craft), Chief Eddie Ugboma, Special Adviser, (Stage Craft), Prof. Kola Oyewo, Special Adviser (Inter Association Matters), Prince Saheed Balogun, Special Adviser (Media), Chief (Mrs) Dupe Olaoye-Osinkolu, Patron & Chief Legal Adviser, Chief Afe Babalola, Special Adviser, (Legal Matters),Barr. Femi Falana,ANTP Lawyers, Barrs. Olawale Omoloye, Abdul-Hameed Gambari, Ag. Chairman, Elders Council, Chief Oluseyi Adelesi, National Director, ANTP Troupe, Prince Jare Adeniregun and National Choreographer, Akeem Ogunde

  • Food festival creates hub for Lagos flavours

    ON October 2 and 3, 2016, inhabitants of Lagos gathered by the ocean front of the famous Bar Beach on Victoria Island to dine, wine, make merry and enjoy themselves as if they looked forward to the event all their lives.

    The celebration and excitement experienced in the two days by the crowd that gathered at the One Lagos Food Festival confirmed that the festival created a hub for flavours of Lagos. “So Lagosians love food?”asked a Chief Executive Officer of a new generation bank as he stepped out of his Range Rover car at the venue.

    For sightseers and tourists alike, there was much to learn of the various foods enjoyed by the people of Lagos, while for the business-minded, multiples of newly created processed foods, recipes and food discoveries waiting to be invested on were on display.

    Food lovers, food technologists, food connoisseurs and investors milled about the ocean front chewing, drinking, making small talk and dancing to the music of popular aritstes on the huge band stand on the ocean front.

    Yasmin Tukur, who owns Arewa Pot Limited, one of the food outlets at the festival, said: “One Lagos Food Festival has been able to showcase not just the flavours of Lagos, but also the flavour of Nigeria.

    “You can see that this festival showcases the rich culture and diversity of Nigerian cuisine and delicacies. The music has also been attractive as it has turned this place to a social networking place too. So you do not just buy, but sit to eat and enjoy yourself with friends. I try to be ethnic as possible, because we have so much culture and food to offer.”

    The festival also witnessed entertainment and live cooking demonstrations at the exhibition stands of some of the corporate organisations in attendance. There were wine and champagne hosting, international food pavilion and favourite Nigerian suya and barbecue stands as well.

    Enthusiasts came all out for the experience. Also at the event was the Lagos State Commissioner for Tourism, Arts and Culture, Folarin Coker, who mixed freely among the Lagos crowd and foreign nationals at the festival.

    Mr Coker said: “The festival, as an event, is to raise national awareness about Nigerian foods. It was also planned to promote the production of food locally, encourage healthy eating, celebrate socialisation and promote Lagos amongst other benefits.”

  • A festival in despair

    Preamble

    This article was meant for publication in this column last Friday. It was meant to prepare the minds of Nigerian Muslims for last Monday’s Eid-il-Adha. But due to problem of contact especially since yours sincerely was not in Nigeria, it could not be published as scheduled. However, because of its relevance, I decided to publish today for the benefit of readers. Here it goes:

    Monday, September 12, Muslims all over the world celebrated ‘IdulAdha subsequent to Arafah day which will come up on Sunday, September 11. But unlike their brothers and sisters in other parts of the world, overwhelming majority of Nigerian Muslims will celebrate that festival without any festivity. At the instance of injustice based on avarice and unbridled aggrandisement on the past the past rulers, the ingredients of festivityhad been banished in this country. Thus, many worshippers will spend the festival season in hunger and nostalgia for the good old days.

    This iron period in which the present government is forced to repeatedly promise emancipation of the masses from the scourge of hunger is an indicator of a tough time ahead that must train the citizenry to become tough in their determination to survive in order to be able to keep going while the going gets tougher.

    Egypt for Instance

    Egypt has never been a member of the Organisation of Petroleum Exporting Countries (OPEC). She was not an oil producing country until recently. The main stay of her economy was agriculture which was well facilitated by her River Nile endowment.

    This North African Arab country was in economic mess in the late 1960s and early 1970s. Her war with Israel had reduced her to a virtual beggar nation. Not only did her macro economy plummet, her micro economy also dwindled to the lowest ebb. No job for the rising army of highly skillful people and no income for the majority of the citizenry. Thus, the country looked like a famine-stricken one as most vehicles on Cairo and Alexandra roads were terribly rickety.

    It took an ingenuous management by President Gamal Abdul Nasir and that of his successor, President Anwar Sadat, to device a means of bailing out the country from what could have amounted to self-genocide. With the meagre amount of money accruing to that country from agriculture and manpower export at that time, the government was able to set up a food distribution centre in each ward where every family in the ward was registered.

    All varieties of foods, including meat, milk and eggs, were supplied to each family every week. And no family got less than what could suffice for one full week. The cost of those highly subsidised food were deducted from the salaries of those working while others were supplied free foods for survival. And to ensure that only the citizens benefited from the wonderful largess, the use of national identity card to qualify for supply was made compulsory.

    Security and patriotism

    This welfare business strategy did not only create a high sense of security in the citizenry, it also spurred them to become die-hard patriots. With that strategy, Egypt was able to weather the economic storm of that time even as the war with Israel continued.

    What could have been a major problem for the ordinary Egyptians at that time was the education of their children. But President’s Nasir’s government had taken proper care of that since inception. A fundamental policy of the Egyptian government introduced by President Nasir was free education at all levels. That policy which Chief Obafemi Awolowo copied for primary education in western Nigeria had put Egypt far ahead of all African and Arab countries. The policy became profitable for Egyptian government when the going became tough.

    The country began to supply all other Arab countries their needed man power such as teachers, doctors, accountants, pharmacists, engineers, nurses, and administrators, agriculturists, journalists, name it. Those experts were officially deployed to those other Arab countries on three years renewable contracts. And each deployed expert was made to remit about 35 per cent of his/her income to the government of Egypt monthly. Such remittances were not difficult to make since those expert were well paid. The remittances were made directly by the employers who deducted the agreed amount from the salaries of their employees based on official agreements. Thus, in those days, manpower generated from planned education was more profitable than today’s oil wells as diaspora became Egypt’s major source of income. Yet, countries like Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, United Arab Emirates, Libya and others that benefited from the programme found the arrangements convenient because they did not need to employ interpreters separately as would have been the case if they had employed Americans or Europeans for the same purpose. As their language and culture were almost the same.

    Social welfare

    With the provision of social welfare for the people, Egyptian government of the 1970s, led by President Anwar Sadat, was able to solve the problem of the three necessities of life: food, shelter and clothing. Not only that, the government was also very much aware that an idle hand was the devil’s workshop. It therefore provided soft loans for many university graduates to embark on small scale businesses that could boost the nation’s economy at the micro level.

    With this, it became possible for most of those fresh graduates to be self-employed while aiming high to mount the economic ladder of life to the very top. Today, some of those businesses have grown into gigantic industries exporting their products to many countries, including Nigeria.

    If Egypt is not one of Africa’s poor countries today, it is because her government managed that nation’s economy to the benefit of her ordinary citizens, despite several decades of war with Israel. Compared to the industrialised nations, Egypt may not be called a rich country now, but her preparation for the future seems to be assuring her of a frontline economic position soon. Her unsurpassable investment in manpower through education is a confirmation of that.

    Industrialisation

    What obtains in Egypt equally obtains in most other Arab countries, especially those of the gulf region. For instance, Saudi Arabia has always known that oil would not flow forever in her wells. Thus as far back as the late 4970s, that country had diversified her economy by establishing two industrial cities of Yambu’ and Jubail, a project which the United states described as the most ambitious ever in the industrial history of mankind.

    Much more have since been put in place for the benefit of the future generations. And, travellers who have visited countries like Kuwait, Qatar, Bahrain, United Arab Emirates, Oman, Libya, Yunisia, Morroco, and Algeria will confirm that the future of global wealth will definitely be in the Middle East courtesy of the above mentioned countries. But the greatest assets of those countries are manpower which their free education programme is providing from primary schools through the Universities with impeccable foresight.

    The example of Japan

    Despite her limited natural resources, Japan has shown that no material wealth can equal education. And, the Arabs had learnt that lesson after centuries of derivation from what used to be the greatest Islamic heritage bequeathed to mankind.

    With the recent bulk-passing between the Nigerian National Petroleum Corporation (NNPC) and the Central Bank of Nigeria (CBN) on remittance of the crude oil money and the ceaseless rampancy of oil theft at the highest government level can Nigeria ever learn any lesson from the above narration? Economic growth is neither by dreaming nor by empty promises as did by the immediate past bovernment.

    Nostalgia

    Generally, there is nostalgia in Nigeria today, not only for the days of oil boom when life was relatively comfortable for all and sundry but also for the era of abundant farm crops when the thought of feeding was taken for granted by most citizens. Nigerian Muslims and non-Muslims alike are today yearning for the return of those days when wives could confidently ask their husbands for festival gifts and children could demand for new dresses, shoes and wrist watches from their parents. Those were the days when festival seasons were really festive and the graph of marriage carried some indices of value. Those were the days of friendliness among neighbours, good wishes among colleagues, mutual confidence among spouses as well as general peace and tranquility in the society.

    Now, those days seem to have gone forever. Today, we have found ourselves in a situation against which we had long been warned in a couplet rendered by an Arab poet quoting two disciples of Prophet Muhammad (SAW) i. e. Ubayyi bn Ka’b and Abdullah bn Mas’ud. The couplet goes thus:

    “This is the period against which we had been warned in the admonitions of Ubayyi bn Ka’b and Abdullah bn Mas’ud; A period in which truth would be rejected in its totality while falsehood, corruption and betrayal of trust would be held aloft; should this period further linger with its woes and tribulations, the world, might soon assume a situation where no one will rejoice over the birth of a new baby or grieve over the demise of a dear relative”.

    Observation

    What can we say of a man who fixes his eyes on the sun but does not see it? Instead, he sees a chorus of flaming seraphim announcing a paroxysm of despair. That is the parable of the country called Nigeria. Like the Israelis of Moses’ time, Nigerians have become gypsies wandering aimlessly and wallowing in abject poverty in the midst of abundance. What else do we expect from Allah beyond the invaluable bounties with which He has blessed us?

    Nigeria is not lacking in forest and arable savannah. She is rich in seasons, vegetations, rivers and mountains all of which are great resources for people who are seeking reasonable comfort and are not self-deceptive. What she had consistently lacked was a responsible and patriotic government that could sincerely highlight its priorities according to the yearnings of the ordinary people. That food is becoming a threat to Nigerians today is an irony emanating from selfishness, naivety and massive corruption of our past governments enspecially from 1999 when the current democracy commenced to 2015 when a change of gear became compelling.

    Cost of governance

    In Nigeria today, the cost of running the government alone is enough to render the country bankrupt. The retinue of ministers and a galaxy of Presidential Advisers are major causes of poverty in the country. Even America with her huge economic resources, large population and financial muscle does not have more than ten ministers? Why must we retain an obnoxious immunity clause in our constitution which facilitates monumental corruption for the serving Governors who are hypocritically chased around but never caught for trial on the allegation of embezzlement after they might have left office?

    Besides, what informs the idea of the so-called constituency allowances for legislators, which run into billions of naira without anything to show for it at a time when innocent women and children are crying for food? No one would have thought in 1999 that artificial hunger could be added to the abysmal level of poverty in Nigeria despite the increasing rise in price of oil in the international market. The ubiquity of beggars and lunatics in our cities and towns is a confirmation of this assertion.

    Until now, governance in Nigeria had ‘become an artful trick adopted by a cabal to bamboozle the populace into blind submission. The propaganda in the 1980s was almost hypnotizing: ‘food and shelter for all in year 2000!’ That slogan was changed in the 1990s to: ‘Vision 2010!’ And when year 2010 was approaching, the slogan again changed to: ‘Vision 2020!’

    Self-deception

    Even as recently as 2014, without roads, without electricity, without functional rail transportation system for the masses, without jobs for majority of the able-bodied citizens and even without food on our tables, we were still being cajoled into believing in the illusion that Nigeria, a country without coins, would become one of the 20 biggest economies in the world in year 2020. Isn’t that a deliberate and callous deception? No country in history has ever been known to have achieved economic vibrancy by magic wand. Nigeria cannot be an exception.

    An FAO report in 2008 revealed that about 300 Nigerians were dying of hunger daily in their own country. Only God knows what that figure might have become now. Given its seeming seriousness and sincerity of purpose, the current total cooperation of the people to enable it rebuild this country once and for all. A fire brigade approach to food crisis in a country like Nigeria is a shameful reaction to an avoidable melancholy.

    Irony of life

    It is ironic that people who live by the river bank can’t get water to drink when those living in the desert can find a reliable oasis to combat any drought. Given all the resources with which we are endowed, Nigerians should have no business with material poverty let alone food crisis.

    Capitalism, which was once an economic ideology propelling mercantilism, has moved a step ahead, especially in Nigeria where official theft has become a profession. Capitalism is now a religion through which its adherents worship money. To such adherents, accountability is a mere riddle which only the poor may wish to unravel.

    It is only in the interest of those in government, especially those in the executive and legislative arms who are most active in sharing public funds, to let the national wealth spread across board legitimately if only to avoid the current Nigerian elite situation where every house has become a prison in which the occupants are voluntarily jailed. To ignore the rule of law and shun justice in a land blessed with milk and honey is to cultivate trouble with insecurity in all its ramifications.

    Conclusion

    Nigeria needs to learn a lesson from the Egyptian example and find a solution to her overwhelming problem as did the Egyptians at their time of difficulty. Problems are meant to be solved. And there is no problem without solution. But people who always want to eat their cakes and still have them can never overcome their problem. Defending corruption in the guise of ethnicity or religion cannot see Nigeria through the Cape of Good Hope. Let the thieves of this country return the loot and face the consequences of their evil acts. The alternative if for Nigeria to remain as it is forever.