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Tag: Heineken

  • UCL: Heineken’s ‘Cheers to Real Hardcore Fans light up Milan, Naples

    UCL: Heineken’s ‘Cheers to Real Hardcore Fans light up Milan, Naples

    Heineken’s “Cheers to The Real Hardcore Fans” campaign has been a smash hit since its launch, adding another layer of excitement to Champions League football.

    As the action resumes this week, the spotlight shines on four crucial battles where passion, tactics, and the true “Real Hardcore Fans” will collide.

    The City of Naples in Italy takes centre  stage with two intriguing fixtures in Milan and Naples.

    Serie A leaders Inter Milan will be hoping for the best of outings against familiar foes Atletico Madrid, while Napoli faces fellow strugglers and former champions, FC Barcelona.

    Italy is known for its passionate supporters, and Heineken’s campaign aims to shatter stereotypes and celebrate the true spirit of “hardcore” fandom, sometimes misrepresented by negativity.

    Inter and Atletico will showcase their traditionally strong defences against potent attacks.

    Inter’s Lautaro Martínez and Marcus Thuram have combined for 35 goals, while Atletico’s Álvaro Morata and Antoine Griezmann boast 37.

    But beyond goals, the roar of the fans will be defining. Can Inter’s passionate Curva Nord outshout Atletico’s boisterous support?

    Both Napoli and Barcelona face domestic struggles, making the Champions League their last stand.

    Napoli’s “Partenopei” are known for their fiery chants and unwavering belief.

    With Victor Osimhen now back and fully settled after his duties with Nigeria at the recent AFCON tournament in Cote d’Ivoire, Napoli has an extra option up front.

    Fuelled by the passion of their “Real Hardcore Fans”, Napoli should take a crucial step towards progressing into the quarter-final.

    As for Arsenal who have been on a scoring spree, they face a tough test in Portugal against Porto’s passionate “Dragoes.”

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    “Gooners” are renowned for their vocal support both home and away, and overcoming the intimidating atmosphere in Porto will prove their “Real Hardcore Fans” status.

    The PSV and Dortmund clash also promises to be a nail-biter.

    This week, the Champions League transcends tactics and individual brilliance. It’s about the unwavering roar of the “Real Hardcore Fans,” a spirit Heineken champions.

    Their chants, songs, and unwavering belief will be the soundtrack to these crucial clashes.

    As we raise a glass with Heineken; saying “Cheers to the Real Hardcore Fans”, we hope to witness beautiful Champions League football once again.

  • UCL: Heineken  launches  ‘Cheers to The Real Hardcore Fans’

    UCL: Heineken  launches  ‘Cheers to The Real Hardcore Fans’

    The UEFA Champions League is back, and Heineken is bringing the heat with their latest campaign: Cheers to The Real Hardcore Fans.

    This season, the Premium beer brand is shattering stereotypes and celebrating the true spirit of “hardcore” fandom, a group often misrepresented by negativity.

    Coming off the electrifying Africa Cup of Nations where Nigeria proudly finished as runners-up, football fans are already gearing up for another exciting Champions League season where Manchester City’s European crown is being targeted by some teams including the London Gunners.

    “It’s been a whirlwind start to 2024,”  noted Maria Shadeko, Portfolio Manager Alcoholic Drinks at Nigerian Breweries Plc. “And now, we’re taking the momentum to redefine hard-core fandom with Heineken’s Cheers to The Real Hardcore Fans campaign.”

    This campaign isn’t about aggression or negativity; it’s about the passion, dedication, and quirky love that defines real hard-core fans.

    Heineken has already confirmed Dutch captain Virgil van Dijk and former Lioness Jill Scott MBE as ambassadors to show the world what true hard-core fandom looks like.

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    “There’s a misconception about hard-core fans,” explained Shadeko. “Our campaign celebrates the diverse group who truly live and breathe the sport, the ones who paint their faces with team colors, memorize stats, and support their team through thick and thin.”

    Heineken’s “Fresher Football” platform aims to make football more inclusive, and this campaign is a step in that direction.

    For this latest campaign, Heineken is launching a global competition to find the world’s most dedicated “real hard-core” fans.

    To emphasize the message of supporting inclusive hard-core fandom, Heineken has set aside seats at the UEFA Champions League Final for a select few real hard-core fans who share their stories with the teeming public. With a mouthwatering grand prize of an opportunity to witness the UEFA Champions League Final live on the cards, no hard-core fan will trade this for anything else.

    For Heineken, serving exquisite match-viewing experiences is not enough, hence the continuous introduction of themes and campaigns that help improve the footballing community.

  • Heineken partners ‘Design Fashion Africa’ for final showcase

    AFTER few weeks that had some budding fashion designers came together to compete for Design Fashion Africa’s grand prize, the stage is set for the final showcase in partnership with Heineken.

    The event which started on Thursday at the Eko Hotel and Suites in Lagos ends today.

    The final event, to be held on October 5, will be a concert styled fashion show that will feature runway appearances from the freshly trained fashion designers, alongside some of the biggest names in the African fashion space and performances from African music superstars Burna Boy and Tiwa Savage.

    Design Fashion Africa’s vision remains to expose more upcoming designers to the world and help them commercialize their craft. The top ten finalists showcased at the runway.

    These finalists were part of the over 1000 participants who applied through an online challenge. Following their selection, they received some training at the DFA Fashion Academy boot camp, and got the opportunity to display their outfits and fashion accessories at the DFA Marketplace.

    Read Also: Heineken unveils new 33cl cans

    Speaking on why the international beer brand is supposed the fashion platform, the Senior Brand Manager Heineken, Mfon Bassey, said: “As an international brand present in 192 countries around the world, we are happy to be a part of this project. Heineken with its strides in African fashion inspires excellence by supporting a new generation of trendsetters and providing the needed spotlight to key players shaping the future of the industry. We are sure that by supporting Design Fashion Africa, we will continue to uphold African fashion and provide an experience that will shape fashion’s future in Africa.”

    While fashion lovers get thrilled by the display of style at the runway, music lovers will also have a great time with performances from amazing Nigerian music sensations, Tiwa Savage and Burna Boy.

    Announcing the grand finale, Felix King, CEO Oracle Experience, organisers of Design Fashion Africa, said that he and his team were leaving no stone unturned to see that everyone across Africa gets to feel this initiative. “We said we will expose these young talents to the world, and we have put in the work for that to happen.”

  • Heineken unveils new 33cl cans

    Heineken has launched its newly designed 33cl cans. The unveiling, which was made at an exclusive event at the Heineken House in Lagos, recently follows Heineken’s impressive charge to bring a fresh perspective to beer consumption in Nigeria.

    The brand has also unveiled a new sleek can, the first of its kind in the beer category.  With the new sleek can, Heineken raises its appeal to the upwardly-mobile, city folks who love to quench their thirst on-the-go.

    Speaking on the design of the new cans, Portfolio Manager, International Premium Brands, Sarah Agha said: “We’re leveraging our equity with the new design and the stylish sleek can. We’re also reinforcing our iconic elements like the recognizable red star and the bold green color in the most prominent design.”

    Commenting on the new design of the cans, Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi remarked, “We are very excited about the new design of the Heineken 33cl can. Just as with the limited edition bottles and the new crown corks, we are very confident that our consumers will share in the excitement of this new change. “Through our exciting campaigns, we have gifted our consumers with unique, remarkable and unforgettable experiences. As we strive to consistently raise the bar in our consumer experience, this new design makes a bold statement, re-establishing our confidence and resolve to stay prominent above other brands, while maintaining that same originality and great taste.”

  • Heineken introduces new green crown cork

    Heineken, the world’s premier international beer brand has announced its new alluring all-green crown cork. This change presents the next subtle step in the evolution of the Heineken identity, expressing the clear, bright, fresh and natural character of the Heineken® lager beer all while retaining its same great taste.

    This new change maintains the brand’s contemporary and progressive identity, highlighting Heineken’s most iconic design elements. Heineken’s unique red star is bolder, its dominant green color is more prominent and the word “Quality” has also been replaced with “Original”, further referencing Heineken’s claim of being one of the most authentic brands in the world.

    The new look is in line with Heineken’s green identity which takes effect this May. With this change, the old silver crown corks will be phased out gradually, leaving the same beer and same great taste.

  • Heineken innovates to boost brand identity

    Heineken, the world’s premier international beer brand on Monday announced an innovation to boost its brand identity with an alluring all-green crown cork.

    The Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, made the disclosure at a news conference in Lagos.

    According to him, the innovation still has the great taste of Heineken in every bottle, the same quality and the same price.

    “There is no fake Heineken in the market. Heineken is an international premium beer and associated with quality and thus, the need to take it to the next level.

    “This change presents the next subtle step in the evolution of the Heineken identity, expressing the clear, bright, fresh and natural character of the Heineken lager beer while retaining its same great taste.

    “This new change maintains the brand’s contemporary and progressive identity, highlighting Heineken’s most iconic design elements.

    “Heineken’s unique red star is bolder, its dominant green color is more prominent and the word “Quality” has also been replaced with “Original”, further referencing Heineken’s claim of being one of the most authentic brands in the world,” he said.

    Oriakhi said that the new look was in line with Heineken’s green identity which takes effect this May.

    He added that with this change, the old silver crown corks would be phased out gradually, leaving the same beer and same great taste.

    “We at Heineken are very excited about this new modification to our crown cork. Just as with the limited edition bottles, we are very confident that our proud consumers will share in the euphoria of this new change.

    “This year has been exciting for Heineken in Nigeria. Through our carefully thought out campaigns, we have reinforced strong connections with our loyal consumers by gifting them unique, remarkable and unforgettable experiences.

    “As we strive to consistently raise the bar in our consumer experience, this new crown cork design re-establishes our resolve to stay prominent above other brands, all while maintaining that same originality and great taste,” he said.

    He also said that this was not the first time Heineken would be changing its look, as the brand had changed its crown cork in 2014.

    He said that once the existing silver crown corks are phased out, the green crown corks would be solely used, adding that there was a possibility of seeing the old and new crown in trade.

    “This new launch comes hot on the heels of Heineken’s ongoing riveting UEFA Champions League Campaign.

    “This year with the UCL campaign, the premium viewing experiences, the UEFA Champions League tour, the unmissable match, a trip to the UCL semi-finals, lucky consumers and now the limited edition UCL bottles, Heineken has continued to connect with its consumers with a commitment to continually reward them with more exciting encounters in the coming months.

    “With its presence in 192 countries worldwide, Heineken remains one of the world’s most consumed international beer brands, consistently upping the ante in providing fans with unique, remarkable, unmissable moments,” he said.

    NAN

  • Heineken designs new bottle with Champions League trophy

    To further celebrate the 2018/2019 season of the UEFA Champions League, Heineken has produced new bottle for its premium beer with Champion League trophy design.

    The international sponsor for the Europe football the design further highlight the brand’s partnership with UEFA even as the games get to the quarter-final stage.

    According to the Special Edition Heineken Bottle Design, Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, good football inspired the special edition bottle and the design.

    He said, “Heineken has been a big part of football for the last 25 years, particularly by sponsoring the UEFA Champions League. During this time, we have been giving our fans the opportunity to connect with club football’s biggest competition, while also rewarding their passion by taking some lucky few to Europe in the past. The launch of the special edition bottles is just another way of delivering on the brand promise.”

    Heineken, has been a long-standing sponsor of the UEFA Champions League  since 1994. This illustrious collaboration with club football’s biggest and most watched competition has seen Heineken become one of the most recognizable brands in the world of football.

    Over the Last 25 years, we’ve seen the brand share the passion of the beautiful game while bringing all the most remarkable and Unmissable Moments from the competition to fans around the world.

    Through the course of the UEFA Champions League season, Heineken has continued its remarkable tradition of celebrating the beautiful game with fans, bringing all the action from Europe to Nigerians more than 5,000 miles away with its premium viewing experiences. The brand has also begun rewarding lucky football fans and brand loyalists with the opportunity to see live matches from the semifinals and finals of the competition in Europe.

    The core focus for Heineken is to bring unique experiences to fans of UEFA Champions League in Nigeria. As the most prestigious platform for European football stars, this premier-sporting event has become global and fits perfectly with the Heineken brand.

    The new bottle has bold red star crest with a mirrored UEFA Champions League Trophy, representing club football’s most illustrious accolade, with a green backdrop which represents Heineken and the UEFA Champions League.

  • Heineken to take 12 Football fans to Europe Champions League Final

    Heineken has concluded plans to give not less than 12 football fans from Nigeria opportunity to watch the semi-finals and finals matches of the UEFA Champions League live in Europe.

    Heineken Brand Manager, Mfon Bassey made this known in Lekki, Lagos on Tuesday at one of the Heineken sponsored champions League viewing centres in the country.

    The 2018-19 Champions League final will take place on Saturday 1 June, 2019.

    The match will be played at the 68,000-capacity Estadio Metropolitano on the Avenida Luis Aragones in north-east Madrid, Spain.

    According to Bassey, the football fans for the Europe Champions League trip will emerged from a raffle draw at the viewing centres.

    The UEFA Champions League is one of the most followed sports competition in the world wit a fan base of about 1.1Billion. With the 2018/2019 season approaching the final stage in the next few months, Heineken is set to back up its 25-year sponsorship of the prestigious tournament by providing fans with exciting and entertaining ways to enjoy the football matches.

    As part of this commitment to providing fans and consumers with the most remarkable and unmissable moments from this year’s Champions League, Heineken has partnered with hundreds of outlets across Nigeria to deliver premium viewing experiences to consumers nationwide.

    The premium viewing experiences have kicked off as the UEFA Champions League resumes the second leg matches of the second round fixtures. These viewing experiences will see fans in across Nigeria experience the UEFA Champions League in a new and exciting way as Heineken seeks to give fans a truly premium and unmissable experience.

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    According to the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi the UEFA Champions League Trophy will be brough to Nigeria before the Champions League Final.

    He said, “The UEFA Champions League is the most coveted trophy in club football competition, and one of the most followed sporting spectacles in the world. Heineken’s rich history with UEFA has brought us some of the most iconic and unmissable moments in the history of football. From the unforgettable volley by Zidane to seal the 2001 Champions League final to the miracle of Athens where Liverpool overturned a 3-goal deficit.

    These are the moments that make football such a passionate sport and we want to share these moments and experiences with fans across Nigeria. This campaign will see Heineken provide hundreds of experience centers where fans can view the Champions League matches in a premium ambiance that only Heineken can deliver.

    We also plan to reward lucky fans with opportunities to watch the UEFA Champions League Semi-finals and finals. We’ve had a tremendous relationship with our consumers and we want to share in the passion for the game.”

    Heineken has been proud sponsors of the UEFA Champions League since 1994. This illustrious relationship with UEFA has seen Heineken become one of the most recognizable brands in sports, particularly in European football.

  • Heineken showcases Africanism

    Heineken re-enacted its support for fashion at the “Backyard Fashion Show’ held at the Backyard Bar and Grill, Victoria Island, Lagos.

    The event was themed “Africanism”.

    Attendees wore various afro-centric attires, showcasing exquisite and creative pieces.

    The theme intends to show reflective contemporary African styles and versatility that tell a story of Africa’s heritage and the African pride.

    The event witnessed teams of fashion designers, make-up artists, photographers and models who showcased the best of African fashion.

    It also featured 360 degree cameras capturing visitors in their glamorous ensembles, with green carpet host Paul on hand to interview the A-list guests. The live afro-jazz band opened the show to the delight of those present with a spectacular performance. The fashion show also featured designer labels, such as Johnny Lingo, Doo by Iyanu, Ina and Denike who showcased their exquisite pieces on the runway.

    The Brand Manager Heineken, Nigerian Breweries Plc, Olaoluwa Babalola, said: “The maiden edition of the Backyard Fashion show is one of a kind. It was put together to promote creative and talented underground fashion brands in Nigeria.

    “As an international brand present in 192 countries around the world, Heineken is happy to be a part of this initiative.”

    Hosted by Louisa Olaniyi, the show had notable faces, including Tobi Bakre, Timini, and Akin Faminu.

    Available in 192 countries across the globe, Heineken is the world’s most valuable international premium beer brand.

     

  • Heineken to inspire global style with fashion week

    Heineken has been announced as headline sponsor for the 2018 edition of the Lagos Fashion Week. The announcement was made at a press cocktail held in Lagos, on October 11, 2018.

    According to Senior Brand Manager, Heineken, Obabiyi Fagade, Heineken is the most international premium beer in the world, with presence in 192 countries.

    He said this internationality is reflected in all the company does, from sponsoring the most prestigious club football competition in the world – The UEFA Champions League, to Formula 1, music, rugby and of course here in Nigeria, fashion.

    Fagade, who represented the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, at the cocktail ahead of this year’s Heineken Lagos Fashion Week, said for three years now, Heineken has thrown its weight behind the Lagos Fashion Week as title sponsor.

    “This is because as  a brand, Heineken is keenly interested in the development of the Nigerian fashion industry – first because the brand embraces and celebrates the world’s diversity and second because the fashion industry is a typical example of an industry that constantly innovates in order to rise to the changing consumer demands,” he explained.

    According to Obabiyi, following this year’s theme of ‘AFRICA: Shaping Fashion’s Future’, Heineken hopes to inspire African fashion excellence by supporting a new generation of trendsetters and give the needed spotlight to the key players shaping the future of the industry.

    He said the 4-day fashion week was a platform that drives the Nigerian fashion industry by bringing together makers, buyers and the media to view and experience the best collection from designers in the fashion capital of Africa — Lagos, Nigeria.

    As part of this year’s Lagos Fashion Week activities, Heineken is providing unique entertainment experiences for attendees, including remarkable performances by a classical pianist, a ballerina and more to entertain guests.

     

     

    The Heineken Lagos Fashion Week, regarded as the most prestigious fashion event in this part of the world, was founded by Style House Files. The platform provides initiatives that support, strengthen and develop the fashion industry.

    The event features runway shows, fashion business series, fashion focus talks, and the highlight of the week; Heineken Live Your Music (HLYM) after party.