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Tag: Heineken

  • Heineken plans after-party for Lagos Fashion Week

    With a series of high-tech features including a vault entrance, 360 Glam Cam Square, aerial hostesses, robot bartenders and other attractions, the much talked about Lagos Fashion Week will round off with Heineken Live Your Music party on October 27, 2018.

    This was announced at a press cocktail held recently in Lagos, where Heineken for the third consecutive year was revealed as headline sponsor for the 2018 edition of the Lagos Fashion Week.

    Heineken Lagos Fashion Week (HLFW) is a fashion platform that drives the Nigerian and ultimately, the African fashion industry, by bringing together buyers, consumers and the media to view the current collections of designers at a four-day event in the fashion capital of Lagos, Nigeria.

    Speaking at the press cocktail to officially kick off this year’s event, Emmanuel Oriakhi, Marketing Director, Nigerian Breweries Plc, who was represented by the Senior Brand Manager Heineken, Obabiyi Fagade said, “To further elevate the Lagos Fashion Week experience, Heineken is bringing back the signature high energy and exclusive Live Your Music party as a  climax to the fashion week. With this party, we will ensure that we close the week with a memorable and exciting music and party experience.”

    “Our consumers will also have the opportunity to create personal playlists of songs from various music genres on the Heineken music website. These personalized playlists will form part of the music selection at the after-party. It is a party you really would not want to miss.”

    Music fans during the Fashion Week will have the opportunity to create a personal playlist of songs from various genres on the www.heineken.com/ng/liveyourmu sic website. These personalized playlists will be played live at the event, which is being headlined by three of the top DJs in the music industry.

    The Heineken Live Your Music Party is an exclusive music experience that will engage fans for an unprecedented 168 hours and have them openly populate their playlist. The week-long music experience will also give Heineken consumers the opportunity to not just attend or watch a music event or concert, but to be part of the creation of the most anticipated party of the year.

  • Heineken’s bottles connects with consumers

    Recently, international renowned brand Heineken unveiled a limited edition of interactive bottles through a digital campaign that deployed over 100 social media influencers. These bottles feature expressions of the colours of the countries in the famous Heineken red star, creating a learning ground for consumers to connect with the brand.

    The experience was taken a notch higher with the addition of codes for each country which can be scanned using Shazam app. The Shazam mobile app used by hundreds of millions of persons worldwide is notable for its high-tech entertainment features especially for music identification and more recently image recognition. By partnering with the Shazam app, Heineken takes consumers on a unique journey as they view specially curated videos about different countries by simply scanning the Heineken bottle.

    This innovation speaks volumes of Heineken’s leadership and being in the cutting edge of innovative ways to connect with its consumers. In a digital age where brands are competing fiercely to dominate their respective markets, Heineken’s early adoption of the Shazam image recognition feature to engage its consumers is a clear stamp of the brand’s position as a leader in the beverage industry in the world.

    Known for excellence, Heineken has in the past curated campaigns that surged its market share. Take for instance, the ‘Trailblazers’ TV commercial that encouraged consumers to be adventurous. The campaign’s narrative is woven across four ordinary guys who were used to their comfort zone until a trailblazer among them showed them a new world of discovery.

    The storyline is tilted with this new campaign as Heineken opens a door of exploration for consumers by allowing them to learn more about various countries of the world through its ingenious bottle. It’s more like travelling the world through a bottle.

    Since its launch, social media has been in a frenzy. Lovers of the brand believe it is such a technological and digital master piece; never has a brand connected to consumers in such an amazing way. Perhaps, the most exciting thing about the campaign is the palatable offer of standing a chance to travel to Amsterdam, the home of the international brand, and other European countries.

  • Heineken takes World Parties around Nigeria

    Heineken which recently launched a remarkable 192 countries campaign with limited edition Shazamable bottle labels has now introduced its world party series set to hold across major states in Nigeria.

    The World Parties series is an offshoot of Heineken’s ‘192 countries’ campaign, which celebrates  the beer’s unrivalled presence in 192 countries, making it the world’s most international beer brand. The World Parties  series is a sequence  of countries-themed premium events which will hold across nine Nigerian cities – Abuja, Owerri, Ibadan, Enugu, Onitsha, Calabar, Port-harcourt, Benin and the nightlife capital of Africa’s most populous nation, Lagos.

    The parties debuted in Lagos with a Latino themed party on Friday, July 6 at Sidewalk Lounge, VI. Renowned Disc Jockey, DJ Crowd Kontroller, teamed up with top-notch hype man and Cool FM OAP, Do2dtun, to deliver an incredible experience spiced with an electric mix of Latino music.

    According to Obabiyi Fagade, Senior Brand Manager, Heineken, “The World Parties series was put together to encourage consumers to be open to new experiences and get a feel of the various countries across the world, how they party and of course enjoy Heineken while at it.”

    He further stated that the brand will maintain the high standard and premium delivery observed on the night as it continues hosting unique party experiences across all the scheduled states.

    The limited edition bottles of Heineken were on sale from June 19 and will be available nationwide until August 31. Consumers who download the Shazam app on their Android and iOS stores, can scan the Heineken bottle’s barcode to unlock a video experience of any of the 192 countries, and also stand a chance to win an all-expense paid trip to Amsterdam and three other European cities.

  • Heineken launches innovative bottle label

    Heineken has unveiled a first-of-its-kind technological campaign in Nigeria to celebrate its presence in 192 countries.

    The campaign which began in mid-June will end on August 31. Specifically, Heineken will launch an innovative way to build excitement around the Heineken bottles with its limited edition bottle label. Users, the  firm said  will be able to experience in every country specially curated videos about different countries with the Heineken footprint.

    “We are excited to launch this campaign here in Nigeria. We are extremely proud of our international achievements and this is our little way of celebrating this landmark achievement with all our customers,” said Obabiyi Fagade, Senior Brand Manager, Heineken.

    Heineken, he stressed, “Will award special points to consumers each time a country is unlocked, users who have watched the most videos and acquired a large number of points at the end of the week will win goody bags from Heineken and a chance to win an all-expense-paid trip to Amsterdam or three  other European countries.”

    Portfolio Manager, International Premium Brands, Tokunbo Adodo said , “We understand that this is an internet savvy generation, I am proud of what we’ve been able to accomplish here and we can’t wait to see our customers unlock new countries as they scan the bottles.”

    Heineken will also be rewarding some lucky users with the chance to visit Amsterdam or three other European cities in an all expense paid trip.

  • Heineken launches new innovative bottle label

    Heineken, one of the world’s international brewers has unveiled a first-of-its-kind technological campaign in Nigeria to celebrate its presence in 192 countries from June 2018 till 31st August 2018.

    Heineken launch a brand new and innovative way to build excitement around the Heineken bottles with its limited edition bottle label. Users will be able to experience each and every country Heineken is present in by viewing specially curated videos about different countries with the Heineken footprint.

    “We are excited to launch this campaign here in Nigeria. We are extremely proud of our international achievements and this is our little way of celebrating this landmark achievement with all our customers,” said an elated Obabiyi Fagade, Senior Brand Manager, Heineken.

    Heineken, he further said, “Will award special points to consumers each time a country is unlocked, users who have watched the most videos and acquired a large number of points at the end of the week will win goody bags from Heineken and a chance to win an all-expense-paid trip to Amsterdam or 3 other European countries.”

    Echoing similar sentiments, Portfolio Manager, International Premium Brands, Tokunbo Adodo said: “We understand that this is an internet savvy generation, I am proud of what we’ve been able to accomplish here and we can’t wait to see our customers unlock new countries as they scan the bottles.”

     

  • Heineken Innovates Interactive Brand Bottle

    Heineken has aimed to engage its Nigeria market more than ever before with the introduction of new a brand marketing campaign around its content bottle and label.

    The brand introduced limited edition world label which features the various countries where Heineken is present.

    The brand went further to engage Shazam app image recognition technology to create a consumer engagement experience for the world edition bottles.

    We are excited to launch this campaign here in Nigeria. We are extremely proud of our international achievements and this is our little way of celebrating this landmark achievement with all our customers. Those were the remarks of   Marketing Director, Nigerian Breweries, Franco Maria Maggi.

    Consumers can scan the bottle labels with the Shazam app to get a sneak peek video experience of that particular country. Consumers are then rewarded with points for every country unlocked on the Heineken bottle with the Shazam app.

    Consumers will also stand a chance to win an all-expense paid trip to the birthplace of Heineken – Amsterdam, Netherlands as well as other amazing European cities.

    The remarkable brand marketing initiative is aimed at engaging with consumers at multiple touch-points as the campaign focuses on the internationality of Heineken with the introduction of an innovative and interactive limited edition bottle.

    In partnership with Shazam – an application that identifies music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device, the Heineken special edition bottle breaks convention by giving consumers the opportunity to experience the brilliance and diverse culture of countries Heineken is present in just by a tap of Shazam button .

    “Heineken has a heritage in providing revolutionary new digital experiences and next generation products for consumers”, said Obabiyi Fagade, Senior Brand Manager, Heineken. “We worked collaboratively with Shazam to develop interactive and creative solutions that not only support our products from a technical perspective, but also deepen our connections with customers and consumers.”

    To reinforce the modern spirit of the Heineken bottle, Shazam and Heineken reached beyond the usual confines of beer bottles design to create a limited edition bottle which complements Heineken’s great taste and presence in 192 countries all over the world.

    As always, the Heineken Limited Edition bottle will still retain the premium quality of the beer which has been enjoyed for over 150 years. The Heineken limited edition bottle is currently available at all stores nationwide, and will  be sold at ₦350 for 600ml bottle.

  • Lagos Agog for Heineken’s UEFA Champions League Final

    International premium lager beer, Heineken on Saturday, welcomed football fans into the Ocean View Ground, of Eko Hotel and Suites, in Lagos, for the historic final match between Real Madrid and Liverpool.

    This grand finale of the premium football viewing events was indeed a special one as it has the presence of Argentine football legend, Hernan Crespo, who came to Nigeria for the love of football.

    The professional footballer joined hundreds of Nigerian fans to witness a truly memorable night of UEFA Champions League drama and action.

    Crespo, who arrived the country on Thursday, 24th of May, 2018, visited leading art, culture, lifestyle, and educational centre, Terra Kulture, to view  stunning artworks on display. He had also paid surprise visits to  four lucky football fans in their offices in various parts of Lagos, delivering to the delighted fans  exclusive front row invites to the UCL Final live match viewing experience put together by Heineken.

    Clockwise: Hernan Crespo surprises Adeyemi Soyombo; Habib Hamzat; Sylva Ifedigbo and Emuobosa Akpene at their offices, with invites to the Heineken exclusive UCL final match viewing experience at the Ocean View Ground, Eko Hotel & Suites, V.I., Lagos.
    The 2017/2018 UCL final was a momentous occasion for the Zinedine Zidane led Real Madrid team as they won their third consecutive title win defeating Jorgen Klopp coached Liverpool side by 3-1.The match which was 0-0 at half time, produced a total of 4 goals in the second half, with the Spaniards scoring the first in the 50th minute courtesy of Karim Benzema.
    L-R: Mozez Praiz, Hernan Crespo and Samson Siasia providing expert analysis and predictions during half time.
    Although Liverpool quickly equalized through Sadio Mane in the 54th minute, Madrid’s super substitute, Gareth Bale, who brought in at the 62nd minute scored two wonder goals to put the game beyond the English side, effectively handing Real Madrid a 13th UCL title, and the 4th win in the past 5 seasons. The trio of sports broadcaster, Moses Praiz, Hernan Crespo and ex Super Eagles player and coach, Samson Siasia, provided expert analysis and made predictions during half time.

    While guests enjoyed playing various fun activities like table soccer, video games and so on, additional entertainment was provided by DJ Neptune, with hype man, Shody, further galvanizing the excited crowd during the post-match after-party to create a carnival-like atmosphere which matched the mood of both the Real Madrid players jubilating on the pitch faraway in Kiev and thousands of their fans celebrating along with them in Lagos.

  • Heineken emerges ‘Brand of the Year’ at ADVAN Awards

    Heineken emerges ‘Brand of the Year’ at ADVAN Awards

    Heineken, the international premium beer brand under the stable of Nigerian Breweries Plc., emerged as the ‘Brand of the Year, West Africa’ at the ADVAN Awards for Marketing Excellence on Saturday, 11 November 2017.

    The brand also took home the award for ‘Campaign of the Year’, while Obabiyi Fagade, Brand Manager, Heineken, got the much-coveted ‘Brand Manager of the Year’ award.

    Held at the Muson Centre, Onikan, Lagos, Heineken won top prizes at the event for demonstrating strong leadership and innovation, excellent consumer perception, and most importantly, a seamless execution of the credential campaign ‘There’s More Behind The Star’ with international artiste, Jidenna.

    Speaking shortly after the event, Mr. Fagade dedicated the awards to the Heineken team, describing it as a worthy recognition of its hard work and passion.

    “We are really honoured to receive these awards, and coming off such as wonderful campaign with the Heineken global team, this serves as an inspiration to us in building on innovation that opens the world to our consumers, and also brings people together to share world-class experiences,” he said.

    With Heineken’s ‘There’s More Behind The Star’ credential campaign, the brand brought stories of the world’s No.1 international premium beer to life, taking a bold step to launch a country-focused campaign that gave consumers an interesting glimpse into the secrets that make its five-point red star iconic – from ingredients to the way it is brewed.

    With Jidenna, the brand captured Nigerians in enthralling and relatable stories about culture and norms while emphasizing what makes the brand important to its loyal consumers.

  • Jidenna thrills at Heineken’s ‘Live Your Music’ parties

    Jidenna thrills at Heineken’s ‘Live Your Music’ parties

    With a fun ambiance marked with bright lights, excited whistles, loud speakers and all night sing-alongs, the Heineken, ‘Live Your Music’ party, delivered an exceptional music experience to music lovers and consumers in Abuja and Lagos.

    Guests in both cities witnessed the best of music and entertainment hosted by none other than U.S.-based Nigerian artiste, Jidenna.

    The first event was held on October 27 in Abuja, while the finale, which served as the after-party for the Heineken-headlined Lagos Fashion and Design Week 2017, was held at the Eko Atlantic, Lagos on Saturday, October 28.

    The finale in Lagos kicked off with DJ Big N and DJ Neptune dropping hits from Nigeria’s biggest entertainers to set the tone for an exciting night of music.

    Anchored by the popular hype man Do-2d-tun, the special feature of the night, the ‘Takeover’ session – provided guests the opportunity to ‘live their music’ as the crowd had the chance to openly vote for their favourite songs through the Heineken ‘Live Your Music’ wristbands they wore.

    The songs with the highest votes were played in real time from the DJ set to the delight of the crowd.

    Jidenna led the crowd into pulsating sessions of good music, taking them on a jolly ride as he performed his monster hits ‘Classic Man’, ‘Little Bit More’, ‘Particular’ and a premiere of his latest single ‘Boomerang’.

    Musical performance was also provided by Mavin artiste, Tiwa Savage as the party kept on till the early hours of Sunday, October 30.

  • Photos: Jidenna arrives Nigeria for Heineken live your music parties

    Photos: Jidenna arrives Nigeria for Heineken live your music parties

    Jidenna arrives for Heineken party