Tag: Heineken

  • Heineken funds Lagos Fashion, Design Week

    Heineken funds Lagos Fashion, Design Week

    The Heineken Lagos Fashion and Design Week (Heineken LFDW) has held its inaugural Autumn/Winter (AW17) presentations with premium beer brand, Heineken, deepening its role as sponsor of the globally-acclaimed fashion event.

    At an exclusive party to launch the event, Senior Brand Manager, Heineken, Ngozi Nkwoji, said: “Heineken, as a premium brand, seeks to bring premium experiences to its consumers. Using the LFDW platform, Heineken has created more awareness about Nigerian fashion and its commercial possibilities.”

    Nkwoji further noted that Heineken has successfully showcased the growing number of talents within the fashion industry while promoting fashion-related commerce, hence reaffirming Heineken’s continued support for the thriving sector. She further affirmed that Heineken LFDW AW17 will set an unprecedented standard in African fashion and design industry.

    Heineken LFDW AW17 presentations, a three-day event, saw top Nigerian designers exhibit their designs in an installation format.

    The AW17 presentation is aimed at bringing Heineken LFDW in line with the global fashion calendar while giving fashion designers an opportunity to showcase their work.

  • Heineken unveils pop-up experience centres

    Heineken unveils pop-up experience centres

    Heineken has introduced pop-up experience centres for consumers to replace Heineken House Lagos. The new centres will enable it extend its viewing experience across major cities in the country.

    Heineken, which sponsors the UEFA Champions League, made the announcement at the ‘One Last Time’ party, it held in Lagos.

    “The Heineken House Lagos is widely known and well regarded. The House has over the years become a true evidence of the level of comfort Heineken offers to its consumers. However, the Heineken House Lagos will now be replaced by several Heineken pop-up experience centers in major cities in Nigeria,” Senior Brand Manager, Heineken, Ngozi Nkwoji said.

    She described the pop-up experience centers as an extension of Heineken’s desire to ensure that the premium experience is enjoyed by its consumers across the country.

    The Heineken House Lagos, the first Champions Planet in Africa, was the premium home of new exciting experiences and conviviality as it offered visitors, business leaders and influential personalities an opportunity to enjoy matches while building new relationships. The ‘One Last Time’ party was held to celebrate these experiences the Heineken House provided for fans of the UCL over the years.

  • Heineken hosts celebrities at ‘One Last Time’ party

    Heineken hosts celebrities at ‘One Last Time’ party

    Heineken, will today host celebrities, media personalities and industry leaders to an exclusive party at the Heineken House, Ikoyi, Lagos, to mark the end of an era.

    Aptly themed “One Last Time”, the party is strictly by invitation and will be a celebration of the fun times and relationships built at the Heineken House. The party will also feature top Nigerian DJs, celebrities and also Heineken’s highly interactive music experience system – The Takeover.

    In its years of existence, the Heineken House Lagos became known as the premium home of new experiences and excitement to visitors, celebrities and industry leaders who gather at this location to witness a range of Heineken sponsored events and activities. The Heineken House Lagos is also a Champion Planet where football lovers were hosted on Champion League match nights to an unprecedented football experience.

    Coming just weeks after the ‘Heineken Live Your Music’ party which thrilled music lovers in Lagos, the Heineken House Lagos – One Last Time party is another reaffirmation of Heineken’s commitment to providing premium experiences to its consumers.

  • Celebrities close HeinekenLFDW2016 with a bang

    Celebrities close HeinekenLFDW2016 with a bang

    As the Heineken Lagos Fashion and Design Week closed after four days of showcasing the best Lagos has to offer the fashion world, it was a massive turnout which also had in attendance numerous Nigerian celebrities.

    Spotted at Day 4 of the event were celebrities like Abba Folawiyo, Mo Abudu, Rita Dominic, Toke Makinwa, Temi Otedola and Naeto C. Also in attendance to witness the epochal fashion event were Lanre Da Silver, Denola Grey, Sasha P, Stephanie Cocker, Ono Bello and Simi Esiri amongst others.

    Opening the runway to set the tempo for the night was Akpos Okudu, followed by Slashed by TIA. And showing a range of elaborately designed dresses was House of Kaya.

    Also presenting stunning designers were Bridget Awosika, Orange Culture, Washington Roberts, Tsemaye Binitie, Kelechi Odu, Lanre Da Silva Ajayi and Lisa Folawiyo.

    Other designers that turned heads with their collections included Fikirte, Kenneth Ize, Naked Ape and Nkwo.

    Also operating from the Heineken experience tunnel was celebrity photographer Kelechi Amadi Obi who had a makeshift studio, capturing the highlights of the event.

  • Heineken returns as LFDW sponsors

    Heineken returns as LFDW sponsors

    Following a successful outing at the fifth edition of the Lagos Fashion and Design Week (LFDW), Heineken has returned as a sponsor for the four-day event aimed at promoting the best of Africa’s fashion.

    The Heineken LFDW, which kicks off today and runs till Saturday, has promised to take over the city of Lagos as it presents fashion designers an opportunity to showcase their designs to buyers, media and fashion lovers within and outside Nigeria.

    This year’s Heineken LFDW is themed Connecting the Dots and is expected to showcase the works of famed fashion designers and upcoming designers from across Nigeria.

    According to the organisers, the Heineken LFDW has become an integral part of Africa’s fashion industry, making it a platform to not only showcase fashion designs but also an avenue to expose Nigeria’s booming fashion industry, export domestic fashion products and also educate, support, inspire and mentor young designers.

    Samson Oloche, Portfolio Manager, International Premium Brands, Nigerian Breweries Plc, announced that audience at the Heineken LFDW can win any of the Heineken inspired pieces by Mai Atafo and Ejiro Amos Tafiri.

    “The Heineken Inspired designs by both Mai Atafo and Ejiro Amos Tafiri are a reaffirmation of Heineken’s position as an innovative brand and a firm supporter of local businesses. The designs will reflect Heineken’s exceptional qualities which have made it a notable leader around the world,” says Sampson Oloche, ýPortfolio Manager, International Premium Brands, Nigerian Breweries Plc.

    Heineken, he said, is sponsoring the event as part of its effort to promote Nigeria’s rich creative industry through fashion, boost fashion-related commerce and also push for the global recognition of Nigeria’s fashion industry that has produced a large number of designers with great local and international appeal.

    Through this year’s event, Oloche added, Heineken is aiming at spotlighting the talents within the fashion industry, reaffirming the brand’s continued support for Nigerian entrepreneurs and the creative industry.

     

  • Heineken boosts brand, sponsors Champions League

    Heineken boosts brand, sponsors Champions League

    Heineken is using its sponsorship of the UEFA Champions League to promote its brand essence and motivate the youths to explore opportunities presented by the game, Heineken Brand Manager, Obabiyi Fagade, has said.

    Speaking during the kick-off of the UEFA Champions League Season 2016/2017 with group viewing by football fans, at the Landmark Event Centre in Lagos, he urged the youths to not only watch the game, but explore the opportunities that come with it.

    He said Heineken is the global sponsor of the UEFA Champions League and that company decided to kick-off this season’s games by bringing football fans together to watch it at the Landmark Event Centre, Lagos.

    “UEFA Champions League is a premium football event featuring quality players. The best of the team across Europe play in the Champions League. Heineken is also known very well across the world, it is best brewed and is also consumed by a lot of people. So, there is a connection between Heineken and the UEFA Champions League. this season, we are telling our consumers not to just to watch the league, but to prepare for it, plan for it and explore the opportunities that come with the game,” he said.

    Fagade said the event was also an opportunity for hundreds of football lovers to witness the unveiling of Heineken’s TV Commercial featuring Manchester United coach, Jose Mourinho.

    Continuing, he said. “Mourinho is there and this season, we will be going to different parts of the country, and opening new experience centres where football fans can watch the Champions League matches, and have the Heineken experience. The fact is that Champions league and football in itself present a lot of opportunities. We are also working on how to get more businesses involved in the game in the interest of the economy. We will be around in different parts of Lagos, Port Harcourt, Enugu and other states within the Federation to create a worthwhile experience for football lovers during this season,” he said.

    “Our retail outlets have partnership with DSTV to ensure that the broadcast is done in a way that everybody can access it. It is also to ensure that more people have access to the viewing the game in a legal way. The youth is connecting to the Heineken brand. Very much so, for us, Heineken is a premium brand and the youths of Nigeria are aspiring to be part of what we are doing and also drinking more Heineken,” he said.

    He said the company takes the quality of the product very seriously. “We ensure we do not compromise on the quality of Heineken, so that every young Nigerian that is drinking it will say, oh yes, I am holding a premium brand across the entire world.

    “Basically, we are telling consumers not to just watch Champions League, we are also telling them to champion the match. They should prepare with their friends, have a plan and enjoy themselves.

  • HEINEKEN ANNOUNCES BOLANLE AUSTEN-PETERS, OTHERS AS ‘CITY SHAPERS’

    IN its bid to enhance cities of the world, Heneiken Nigeria has announced the trio of Bolanle Austen-Peters, Theo Lawson and Kenneth Gyang as ‘City Shapers’ for its #ShapeYourCity campaign.

    This is the third edition of Heineken’s Cities campaign in Nigeria. And this year’s edition is tagged “Shape your City.”

    It is aimed at transforming great cities while broadening the imagination of the new generation city dwellers, inspiring them to contribute their quota to improving their cities.

    To achieve the #ShapeYourCity campaign, Heineken Nigeria partners with City Shapers, urban visionaries who have by small actions of their own, contributed to shaping cities across Nigeria.

    The selected City Shapers include Austen-Peters, founder of Nigeria’s foremost cultural hub, Terra Kulture; Theo Lawson, architect of the acclaimed Freedom Park and Kalakuta Museum; and Kenneth Gyang, director of award winning films Confusion Na Wa and Blood & Henna.

    “Globally, Heineken is committed to making great cities even greater and we are glad to include Nigeria in this movement.” said Ngozi Nkwoji, Senior Brand Manager, Heineken Nigeria.

    “This year’s theme of shaping cities is focused on encouraging people to contribute to their city as Heineken believes that the smallest of gestures have the potential to bring about unexpected transformation to our Nigerian cities.”

    As part of the campaign, limited Heineken City Edition bottles and cans, each bearing the name of renowned cities across the globe including 10 Nigerian cities, namely Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Benin, Warri, Kaduna, Aba and Onitsha was also launched.

    Heineken is also reaching out to city dwellers across Nigeria to share their ideas for improving great cities by using the hashtag #ShapeYourCity across all social media platforms. At the end of the campaign, winning idea(s) will be executed by Heineken Nigeria.

  • Heineken, UNIDO push for inclusive growth in Nigeria, others

    Heineken, UNIDO push for inclusive growth in Nigeria, others

    Nigeria and other developing countries are to benefit from a partnership between the United Nations Industrial Development Organisation (UNIDO) and brewing giant, Heineken, on addressing some sustainability-related challenges.

    The partnership, which covers three areas: water, renewable energy/efficiency and local sourcing of inputs, is aimed at promoting inclusive growth and enhancing the environmental impact of Heineken’s operations in developing countries.

    According to experts, the world is expected to require 40 per cent more water and 50 per cent more energy by 2030. Population growth, changing lifestyles and climate change will place increasing pressure on the environment, particularly on water, energy and food nexus. And one sector that touches all three areas is the brewing industry.

    A statement on UNIDO’s website, accessed by The Nation, noted that under the water component, the partnership focuses on developing initiatives for catchment areas classified as ‘water-scarce’. The initiatives complement Heineken’s commitment to reducing water consumption in its breweries in these regions. Currently, joint activities are concentrating on breweries in Egypt, Ethiopia, Indonesia, Mexico and Nigeria.

    The programme started in 2015 with UNIDO and Heineken organising two-community engagement workshops on the future of local watersheds: one in Ethiopia for the Dabena river catchment area; and the other in Nigeria for the Ibadan region in the Ogun-Oshun catchment area.

    Measures identified by stakeholders to reduce water stress in the Dabena catchment area include the reforestation of degraded upstream catchment areas, the promotion of sustainable land use and agro-forestry practices, and the establishment of community-based water retention facilities.

    This initiative also draws on support from Israel, which is well-known for its extensive experience in water conservation, technology and innovative practices. More workshops are planned for 2016 and 2017.

    Under the second pillar of the partnership, UNIDO and Heineken are jointly examining the potential of renewable energy sources to enable Heineken’s developing country brewing plants to reduce fossil-fuel dependency as well as to supply excess clean energy back to local communities, through either power purchase  agreements or the construction of local mini-grids.

    This work is being piloted at Heineken’s brewery located in Freetown, Sierra Leone.

    In addition, the parties will look at ways to improve the industrial energy performance of Heineken’s Sedibeng Brewery, located near Johannesburg, South Africa. This will contribute to reducing power demand on the national grid, which is a high priority area for the South African government.

    At the same time, this work will reduce the carbon footprint of Heineken’s production operations in line with the company’s Corporate Social Responsibility (CSR) strategy.

    Finally, under the local sourcing component, the partnership is exploring opportunities to expand Heineken’s Supplier Development Programme as part of the company’s commitment to source 60 per cent of its raw materials in Africa locally.

    Heineken sources locally in 11 operating companies across Africa, through 24 various sourcing initiatives, involving over 120,000 farmers and reaching approximately 840,000 family members.

    The UNIDO-Heinekenpartnership is an exciting new area of work for UNIDO and in the words of the UNIDO’s Director -General, LI Yong, “Ultimately, we want to improve the lives of people in developing countries and make a meaningful contribution to inclusive and sustainable development while, at the same time, create flourishing markets that foster business opportunities.”

    The Chief Corporate Relations Officer of Heineken, Blanca Juti, said: “Partnering UNIDO helps us deliver on our commitment to Brew a Better World, which is at the core of our mission as a company.”

  • Heineken, UNIDO push for inclusive growth in Nigeria, others

    Heineken, UNIDO push for inclusive growth in Nigeria, others

    Nigeria and other developing countries are to benefit from a partnership between the United Nations Industrial Development Organisation (UNIDO) and brewing giant, Heineken, on addressing some  sustainability-related challenges.

    The partnership, which covers three areas: water, renewable energy/efficiency and local sourcing of inputs, is aimed at promoting inclusive growth and enhancing the environmental impact of Heineken’s operations in developing countries.

    According to experts, the world is expected to require 40 per cent more water and 50 per cent more energy by 2030. Population growth, changing lifestyles and climate change will place increasing pressure on the environment, particularly on water, energy and food nexus. And one sector that touches all three areas is the brewing industry.

    A statement on UNIDO’s website, accessed by The Nation, noted that under the water component, the partnership focuses on developing initiatives for catchment areas classified as ‘water-scarce’. The initiatives complement Heineken’s commitment to reducing water consumption in its breweries in these regions. Currently, joint activities are concentrating on breweries in Egypt, Ethiopia, Indonesia, Mexico and Nigeria.

    The programme started in 2015 with UNIDO and Heineken organising two-community engagement workshops on the future of local watersheds: one in Ethiopia for the Dabena river catchment area; and the other in Nigeria for the Ibadan region in the Ogun-Oshun catchment area.

    Measures identified by stakeholders to reduce water stress in the Dabena catchment area include the reforestation of degraded upstream catchment areas, the promotion of sustainable land use and agro-forestry practices, and the establishment of community-based water retention facilities.

    This initiative also draws on support from Israel, which is well-known for its extensive experience in water conservation, technology and innovative practices. More workshops are planned for 2016 and 2017.

    Under the second pillar of the partnership, UNIDO and Heineken are jointly examining the potential of renewable energy sources to enable Heineken’s developing country brewing plants to reduce fossil-fuel dependency as well as to supply excess clean energy back to local communities, through either power purchase  agreements or the construction of local mini-grids.

    This work is being piloted at Heineken’s brewery located in Freetown, Sierra Leone.

    In addition, the parties will look at ways to improve the industrial energy performance of Heineken’s Sedibeng Brewery, located near Johannesburg, South Africa. This will contribute to reducing power demand on the national grid, which is a high priority area for the South African government.

    At the same time, this work will reduce the carbon footprint of Heineken’s production operations in line with the company’s Corporate Social Responsibility (CSR) strategy.

    Finally, under the local sourcing component, the partnership is exploring opportunities to expand Heineken’s Supplier Development Programme as part of the company’s commitment to source 60 per cent of its raw materials in Africa locally.

    Heineken sources locally in 11 operating companies across Africa, through 24 various sourcing initiatives, involving over 120,000 farmers and reaching approximately 840,000 family members.

    The UNIDO-Heinekenpartnership is an exciting new area of work for UNIDO and in the words of the UNIDO’s Director -General, LI Yong, “Ultimately, we want to improve the lives of people in developing countries and make a meaningful contribution to inclusive and sustainable development while, at the same time, create flourishing markets that foster business opportunities.”

    The Chief Corporate Relations Officer of Heineken, Blanca Juti, said: “Partnering UNIDO helps us deliver on our commitment to Brew a Better World, which is at the core of our mission as a company.”

  • Heineken excite golfers at Nigeria Cup

    Heineken excite golfers at Nigeria Cup

    The 2015 edition of the Nigeria Cup, tee off at the golf section of the Ikoyi Club 1938 last weekend with Heineken bringing excitement to golfers at the week-long event.

    About 180 golfers are slugging it out in the finals of various events which the chairman of the Organising Committee, Mr. Lanre Kalejaiye said commenced on Saturday with the theme ‘Seven Shades of Green’ to showcase ” a key value that defines who we are, and celebrate a different shade of our national color – green,” he explained.

    Heineken has been part of the annual golf event to celebrate the country’s independence and the excitement that goes with it has been the talking point among participants and fun seekers.

    The international premium lager beer has made known its intention of continuous partnership with the annual event.

    The senior brand manager Heineken, Ngozi Nkwoji last week noted that Nigerian Breweries through the brand has been partnering with Ikoyi Club for several years and is committed to the sponsorship.

    “Ikoyi club is a prestigious club and Heineken is the most international premium lager beer in Nigeria and I think it is a perfect match. Our involvement with golf is about value. We are committed to the development of our youth establishment young executives and well-being of Nigerians.

    “The game of golf apart from being a professional and recreational sport, provides our youths a platform for networking, socializing as well as development of the physical well-being.

    “Although we (Heineken) have a global identity with the UEFA Champions League but when you look at your locality you will see what makes you a truly Nigerian and the Nigerian Cup in Ikoyi is truly a Nigerian tournament.

    “In other countries on the continent, Heineken identifies with events that relate to them and this is exactly what we are doing here today,” she explained.

    Earlier, the Organising committee chairman, Mr. Kalejaiye expressed his admiration of Heineken’s unbroken partnership with the tournament which has served as the longest amateur event in the country.

    “It has been a success story today courtesy of Heineken’s partnership and we are glad that the brand actually created a platform for other corporate organisations to interact with the golf community, captains of industry and business people with passion for golf,” he noted.

    All through the seven-day event, golfers will have the opportunity to sip from a chilled Heineken lager beer every night up till the gala night coming up on the 4th of October with the presentation of prizes to deserved winners.