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Tag: Indomie

  • 50 pupils get Indomie’s N5m education support

    50 pupils get Indomie’s N5m education support

    By Ganiyat Mumuni

    Dufil Prima Foods, makers of Indomie Noodles, has awarded N50 million education support to 50 indigent pupils in Lagos.

    Recipients were selected based on their academic standing in the last session. Each beneficiary received N100,000 to cover tuition fee, textbooks, and other essential supplies.

     The cheque presentation at Yaba Local Council Development Authority (LCDA) Secretariat, was attended by the monarch of Igbobi-Sabe, Oba Owolabi Adeniyi, among others. 

    Group Corporate Communications and Event Manager, Temitope Ashiwaju, noted Dufil’s commitment to education and community development.

     He said: “By providing assistance to these 50 pupils, we hope to help them access opportunities that will pave the way for a brighter future. Indomie remains committed to its mission of impacting society through various initiatives, and the Indomie Education Support Grant is just one.”

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     Ashiwaju, urging beneficiaries to take advantage of the opportunity, added Indomie would continue to ensure every child is supported to become the best they can be.

    “Dufil Prima is passionate about education and we will support education in Nigeria through Education Support Grant and other social investment initiatives,” he added.

     Chairman of Yaba LCDA, Kayode Omiyale, thanked Dufil, saying “we believe education is the key to a brighter future, and we thank Indomie for providing these pupils with the resources they need to excel in their studies. We hope this grant will inspire them to reach their full potential. The award is commendable as it complements government’s efforts.

     “It’s also a call for more responsibilities and it’s a way of encouraging us to do more.”

     Oba Adeniyi, represented by Baale of Abule-Ijesha, Chief Haruna Alli-Dawodu, said: “We believe every child, regardless of background, deserves to receive quality education and build a better future for themselves and their communities.”

     He urged parents of beneficiaries to use the fund well.

  • Dufil takes Indomie Relish to Port Harcourt

    Dufil Prima Foods, makers of Indomie Instant noodles, has introduced Indomie Relish, into Port Harcourt market.

    Consumers trooped to Port Harcourt Mall on Azikiwe Road to have a taste of the chicken and seafood flavours.

    Indomie Relish offers a meal experience with real chicken and sausage chunks in the chicken flavour packs and real fish chunks and fish powder in the seafood flavour packs. It provides ingredients that make a meal complete like tomato and onion sauce, dried pepper, seasoning powder and oil.

    The Product Manager, Ginny Tewatia, said no chemical was added to preserve the real chicken, fish and hot dog chunks in Indomie Relish.

    Tewatia said: “Indomie stands for providing products with highest quality and Indomie Relish has stood firm on this guiding principle. Real meat used in Indomie RELISH lasts longer because of technology called “Freeze Drying” and not by adding preservatives and chemicals. It’s a process by which moisture is reduced by freezing the meat at extremely low temperature and removing the frozen moisture from the meat. Low temperature freezing reduces the bacteria and moisture thereby increasing the shelf life. When the water is added to the meat, it regains original texture and taste because there are no additional artificial additives added to it. We did this to give consumers the fresh taste of chicken and hotdog or seafood, depending on their preferences.”

    The high point of the launch were the dry and wet samplings of the brand. At the wet sampling stand, consumers received two plates of cooked Indomie Relish, consisting of chicken flavour and the seafood flavour.

    Other participants, however, received uncooked Indomie Relish packs at the dry sampling stand, where the consumers completed some very entertaining tasks, which qualified them to win.

    Some consumers said they like the product. A student of the University of Port Harcourt (UNIPORT) Miss Sherry Momodu said she likes Indomie Relish because it is a complete meal, adding that the packaging is appealing.

    Momodu said: “As a student, I love Indomie Relish because each pack contains what I need to have garnished Indomie. With Indomie Relish, I do not need to worry about what to embellish my Indomie noodles with. It’s tasty and nutritious both.”

    Earlier, the product was launched in Lagos and Abuja.

  • Indomie rewards essayists

    For emerging winners in the Indomie Fan Club (IFC) Essay Writing Competition, six outstanding pupils were rewarded by Dufil Prima Foods, makers of Indomie Instant Noodles-Nigerian’s number one noodle brand.

    The IFC Essay Writing Competition is a child engagement initiative  from the stable of Indomie brand targeted at enhancing the writing and creative skills of pupils who belong to IFC across 3,000 schools in Nigeria.

    While the competition lasted, the participants were asked to submit 300-word stories using the indomitable cartoon characters to schools hosting the IFC.

    Over 41,000 entries were received between July 20 and September, among whom six winners emerged.

    The top three winners were Shepherd Duru of Great Flourish Ville School, Salako Oluwatimilehin of Galilee Junior School and Okafor Chiagoziem of Great Flourish Ville School.

    There were also other 50 consolatory winners, who got various cash and product prizes.

    At the award presentation in Lagos, Dufil Prima Foods Group Public Relations and Events Manager, Mr Temitope Ashiwaju, described the winners as “outstanding writers”, adding that the top six winners would be featured in the next edition of the Indomie Comic Books.

    Ashiwaju said: “It  is  the  belief  of  our  great  brand  that children  are  future  leaders. And  to  effectively  play  in  that  future, they  need  the ability  to  effectively think, write and speak. Indomie, through this competition, is enhancing that ability. This is part of our overall strategy to ensure that the Nigerian child is effectively engaged now for future leadership.”

  • Indomie against polio

    •Enticing parents with the product is good, but we need a more enduring approach

    The news that local immunisation officials in Dange-Shuni Local Government Council of Sokoto State were using packs of Indomie noodles to entice mothers to bring their children for routine immunisation has been welcomed with mixed feelings. On the one hand it is encouraging that the officers devised such a creative means to make it attractive to mothers to bring their children for immunisation. On the other hand, however, we are worried about the sustainability of the process and the fact that given the freebie, the process could be abused.

    Immunisation is a simple and effective way to protect children from serious diseases and also a way of minimising the spread. However, Nigeria has remained one of three countries besides Afghanistan and Pakistan that are still to experience a total eradication of Poliomyelitis, a causative factor of acute flaccid paralysis in children under five years. Unimmunised under-fives are at the greatest risk of contracting the disease.

    In Nigeria, the northern region has a huge population of polio victims. This has been a huge worry to UNICEF, some non-governmental organisations and other World Health Organisation institutions. The huge number of victims has been a result of years of resistance to immunisation due to a lot of very worrisome reasons.

    There has been a huge distrust of the West (manufacturers of vaccines) with rumours that immunisation was a family planning strategy to limit the population of the region through sterilisation, unfounded rumours even by some educated elite from the region about the harmful effects of immunisation, the house-to-house visit of immunisation officials has been viewed with skepticism because it appeared too coercively intrusive. In fact, in some cases, religious fundamentalists had murdered some health workers on duty.

    Illiteracy of parents, especially mothers who themselves might have been child brides often contribute to the ignorance and resistance. However, the fight against polio does not end with just a dose of immunisation and this is where we have fears about the Indomie-for-immunisation strategy in that local council in Sokoto State. Each child ought to receive several doses of immunisation between 0-59 months of life for optimal efficacy. These vaccines are often spread between two months, four months, 6-18 months and four to six years. Most of the doses act as boosters to previous ones for efficacy. The doses are normally age-appropriate.

    While we commend the strategy used to attract mothers in this local council and which the official in charge, Aliyu Abubakar, promised would be spread to eight of the 23 councils subsequently, we want more effectual and sustainable strategies like education of parents, especially mothers in the region to understand the true value of immunisation as a healthy choice not only for specific children but adults even beyond the region.

    For a region with the highest number of malnourished and retarded under-fives, child and maternal mortality, out-of-school children and nomadic children, more effectively wide spread and functional health plans by state governments must be drawn up for a greater outreach to the rural communities in markets, schools, mosques and churches and other easy ways to access the nomads amongst them.

    The fact that Nigeria is classified by International Health Regulators (IHR) as a state infected with WPVI and other variants, with potential risk of international spread should worry those in charge of health in all tiers of government across the country. The National Primary Health Care Development Agency 2018 Nigeria Polio Eradication Emergency Plan must be supported by the relevant agencies in the country to achieve the desired result, which is the eradication of polio in Nigeria. It is long overdue.

    There must be a deliberate effort to educate and enlighten in the most effectual ways all parents and citizens to understand the value of immunisation to the children, the future of any country. Any child affected by polio is physically impaired for life and subsequently might never be optimally productive to self and the nation. We must go beyond the Indomie carrot and stick to more effectively functional and lasting methods like education, especially of the mothers and potential mothers – the girl-child.

  • Indomie heroes award to hold October 6

    Dufil Prima Foods, makers of Indomie Noodles, has said the 11th Indomie Independence Heroes Awards (IIDA) ceremony will hold on October 6 at the Federal Palace Hotel, Victoria Island, Lagos .

    Three winners will be rewarded in three categories of physical, intellectual and social bravery, with about N1 million worth of scholarship.

    Two independent research agencies – Marks Analytics and Research Services and BanahGrace Research Agency – were engaged to search for outstanding young heroes and after about eight weeks of field search, about 400 heroic stories were selected.

    Judges comprised the MD/CEO of RAVE TV and Trend FM, Agatha Amata; Chief Executive Officer (CEO) of Rise Networks Mrs. Toyosi Akerele-Ogunsiji Managing Partner, Growth Capital by CcHUB, Mr. Adetunji Eleso; Managing Partner, Sanni and Co, Prof. Abiola Sanni; Social Critic and Public Administrator Mr. Adekunle Adeniyi and Television Continental (TVC) Director of Programme and host of Your View Mrs. Morayo Afolabi-Brown.

    Spokesman of Dufil Foods Tope Ashiwaju thanked the judges for their commitment, as well as the partner-agency, BD Consult, for a seamless and hitch-free coordination.

    The 2018 edition is supported by TVC Communications and Stanbic IBTC.

     

  • Indomie wins Kantar’s ‘Most Chosen Brand’ award

    Nigeria’s number one noodles brand, Indomie Instant noodles, from the stables of Dufil Prima Foods Plc, has topped Nigeria’s most chosen brands in the Kantar world panel’s Brand Footprint ranking for the year.

    Kantar Worldpanel, which has been in existence for the past 60 years, is an international company dealing in consumer knowledge and insights based on continuous consumer panels.

    Making the announcement in Lagos, the organisers of the award said Indomie came first ahead of other big brands, such as Maggi, Cowbell, Peak, Milo, klin, Golden penny, Onga and Dano in the Nigeria Top 10 category of the award.

    The organisation also ranked Indomie as eight most chosen brand in the award’s global fast-moving consumer goods (FMCG) top 50 brands category, beating 42 other global brands to cling the award.

    Receiving the award in Lagos, Dufil Prima Foods Chief Operating Officer (COO), Girish Sharma, thanked the organizers of the award, saying it was an honour to be recognised as ‘Nigeria’s Most Chosen Brand’ and promised that the firm would continue to deliver best and innovative products to her various consumers. “Coming first among other big brands is a very significant honour as this reflects Dufil’s commitment to global manufacturing best practices and world class quality control, dependability and reliability that ultimately add up to great value. Dufil will continue to deliver the best products consumers have come to know us for over the years,” Sharma said.

    In his remarks, Dufil Prima Foods Group Public Relations and Events Manager, Mr Temitope Ashiwaju, appreciated indomie’s numerous stakeholders for making the brand their number one. Ashiwaju said: “We are very delighted that Indomie emerged as Nigerian number one brand in this year’s edition of Brand Footprint. We are grateful to our numerous consumers, sales force, members of staff, the media and other stakeholders for making this possible.

    ‘’Without them, this height would not have been achieved by this great brand.

    While  we see  this rating as  appreciation  for  the  great  effort  that has gone into  building  this  brand, we think it is also a call for more  hard work on our part to  continue to make the brand a relevant one. And we are not going to fail on this. Dufil Prima Foods will continue to bring various innovations, in partnership with her numerous stakeholders, to retain the brand as best and most chosen brand in Nigeria,” Ashiwaju said.

  • Indomie marks independence with pupils

    Dufil Prima Foods, makers of Indomie Noodles, has celebrated Nigeria’s independence with members of its fan club with a parade organised for schools in Lagos State.

    The parade held at the Teslim Balogun Stadium, Surulere.

    Group Public Relations Manager Tope Ashiwaju said: “The uniqueness of the programme is that we are bringing the children together in one venue to celebrate the independence. It’s a one stop thing for the pupils to relax and enjoy themselves, even as they learn about their country.

    “The brand stands for fun, quality; and we support education in the country. We are expecting between 20,000 and 25,000 pupils; the stadium is almost filled up and many are still coming.

    “The independence itself is a great achievement for us as a country, and we want to instil patriotism in the children. None of them was born 57 years ago but here is an avenue for them to learn.

    “My message to the children is that they remain focused as we continue to encourage one indivisible Nigeria.”

    The fan club coordinator, Mrs. Faith Oge Joshua, said the brand thought it necessary to bring the children together to inculcate in them the spirit of oneness and unity, and that Nigeria cannot be divided.

    “I have joy because all children of the Indomie fan club are my responsibility, and as a mother, we have put in place all necessary things to ensure their comfortability. The children have come together to mingle and when they meet in the future, they can make a reference to the indomie independence party as their meeting point.

    “Before now, the party was strictly for members of the fan club, but we made it open to all and allow them become members. Registration for this event closed in March but because we wanted an all inclusive participation, we made it free to all.

    “Indomie has been a great support and has become a household name. I speak for the brand and the children. Indomie will continue to support education and the children will continue to eat Indomie.

  • Indomie backs free summer school

    Dufil Prima Foods, makers of Indomie noodles, has donated cash and educational materials to the Lagos Empowerment and Resource Network (LEARN), to support is effort to positively impact the country’s educational sector through its free summer school initiative.

    Dufil’s Group Public Relations and Events Manager Tope Ashiwaju, at the presentation, said: “It is the main thrust of our company to prioritise educational development of the Nigerian child, with a strong belief that a quality academic opportunity should not elude them.

    “Indomie is known as one of the foremost brands with immense contribution to the development of education at all levels. We are committed to it because quality education is a legacy we owe our children since they are the future of tomorrow. As children, you should be the change you want to see because only you can determine path you want to chart for yourself.”

    Project Manager, LEARN Mrs. Aderonke Oguntoyinbo thanked Dufil for its unwavering commitment towards the LEARN initiative, describing it as very strategic and helpful.

    “This partnership has excited the children, having been assured of free lunch during the summer school, with study materials. This will help them concentrate on what they are being taught,” she added.

    Sulaimon Jamiu, who spoke on behalf of other pupils, thanked Dufil for its support in the last nine years. He urged the firm not to relent in ensuring that children get good education.

  • Indomie’s latest campaign is hilariously damage control

    Indomie is known for exciting television and radio campaigns and we cannot forget “Mama Do Good o” in 2010. Presently, Dufil Prima, producer of Indomie, is running a campaign with the theme “the taste is in the noodle; the noodle is in the taste”. This is obviously a bold and ethical way of checking what seems to be unfavourable competitiveness. Unfavourable because what should be an edge for indomie is now aiding rival brands. Indomie has achieved the top-of-the-mind brand staus and thus, its brand name has now become the generic name for the product category. The product category is “noodles” but this has been displaced by “Indomie” and what happens is the consumer asking mallam (the retailer) to give him/her “Indomie” when he/she actually meant “noodles”. Therefore, the unpopular brands are riding on this development to sell their products. And there is really a need to make a statement that will reinforce the fact that “not all noodles are Indomie”.

    Becoming top-of-the-mind brand is what every brand aspires to attain. It gives you a result-driven brand recall, repeat purchases, and market dominance. For toothpastes the generic name has become “Close up”; for diapers the generic name has become “Pampers”; for SUVs the generic name has become “Jeep”; for pens the generic name has become “Biro”; and for t-shirts the generic name has become “Polo” .

  • Indomie bags LCCI’s brand of the year award

    Indomie bags LCCI’s brand of the year award

    The Lagos Chamber of Commerce and Industry (LCCI) has conferred ‘Brand of The Year’ Award to Nigeria’s leading noodles brand, INDOMIE Instant noodles at the just concluded LCCI Commerce and Industry Awards 2017, which took place at the Oriental Hotel, Lagos, recently.

    The objective of the yearly Award is to recognize, promote and celebrate private and public institutions operating in Nigeria for best business practices, growth through innovations, business sustainability and positive impact on the people and society.

    Receiving the award on behalf of Indomie, Group Head, Public Relations, Dufil Prima Foods Plc, Ashiwaju Temitope, thanked the organizers of the award, saying it was an honour to be recognized as the Brand of the Year. According to him, “We are honoured as a brand to have won this prestigious award and this is to further attest to the fact that Indomie Instant Noodles is not just the leading Nigerian noodles brand but also the most preferred instant noodles in homes and everywhere noodles is consumed.”

    Ashiwaju further expressed that “Consumers remain the focus of our business and Indomie will continue to give them value for money through our innovative products which consumers have come to know us for over the years in order to meet their daily needs.”

    Presenting the award to the company, The President of the Lagos Chamber of Commerce and Industry, Dr. Mrs. Nike Akande said Indomie won the award because the brand has made significant contributions to the advancement of the Nigerian economy especially for its impact on the country’s culinary landscape and has also consistently delivered on its brand promise and quality.

    “Indomie ventured into the Nigerian market in 1988, when most brands were looking for the easiest investment points in the world and single-handedly and consistently built the massive demand in the noodles market that every other noodles brand is riding on today. The market domination Indomie is enjoying is due to hard work, innovative offerings and believe in the Nigerian entity.” She said.

    The LCCI Commerce and Industry Awards pride itself as a credible platform where winners emerge through a painstaking selection process from hundreds of entries supported by robust research and market intelligence.

    The 2017 edition is unique with the introduction of an award icon, the ‘Manilla’, which was originally used as an ornament but later adopted as a local trade currency in the 16th century as a means of exchange in Lagos and other coastal areas in West Africa.

    The award had in attendance representatives of Lagos State Governor, Senate President, Speaker of House of Representative, Representative Ooni of Ife and many other Captains of Industry and VIPs.