The Nation Newspaper

Tag: Indomie

  • Indomie donates to NAF humanitarian efforts in Northeast

    Indomie donates to NAF humanitarian efforts in Northeast

    The Nigerian Air Force (NAF) humanitarian efforts in the North East has received a boost when Dufil Prima Foods Plc., makers of Indomie noodles, donated 4,000 cartons of Indomie Noodles worth over 10 million naira for onward transfer to Internally Displaced Persons (IDPs).

    The donation was presented by the Managing Director, Dufil Prima Foods Plc, Mr Deepak Singhal, while on a courtesy visit to the Chief of the Air Staff (CAS), Air Marshal Sadique Abubakar at The NAF Headquarters, Abuja.

    The company noted with great interest, the remarkable support and intervention of the NAF to the IDPs, especially in the area of nutritional needs. The Managing Director disclosed that the company, having recognized the efforts of the NAF in alleviating the plights of the IDPs in the North East, had decided to identify with the remarkable initiative.

    According to Mr Singhal, businesses and other human activities could only thrive in a peaceful and secured environment. He therefore commended the efforts of the NAF in collaboration with other security agencies in ensuring a safe and secured environment for all investors in the country.

    “The leadership of the Nigerian Air Force under the Chief of the Air Staff, Air Marshal Abubakar is doing a fantastic job. It is therefore important for us as a company and beneficiary of the dividends of the security to proudly identify with the NAF by giving our support towards the success of its humanitarian objectives in the North-East,” he said.

    Receiving the donated items on behalf of the NAF, the Chief of Policy and Plans, Air Vice Marshal (AVM) James Gbum, who represented the CAS at the occasion, thanked the management of DUFIL Prima Foods Plc for identifying with the NAF humanitarian efforts at ameliorating the suffering of the IDPs. He assured the company that the items would be conveyed to the beneficiaries immediately.

    AVM Gbum further stated that the NAF would continue to identify with the IDPs through its humanitarian intervention which he said was also instrumental to the successful prosecution of the war against insurgents.

    Previous humanitarian efforts by Dufil also included the support of the Body Enhancement Foundation (BEF), formerly known as BEARS Foundation, a non-profit organisation that uses surgeries to restore the lives of underprivileged African men, women and children suffering from both congenital and developmental deformities in Nigeria since 2014; among several other noble initiatives.

  • Indomie celebrates spelling bee champions

    Dufil Prima Foods Plc, makers of Indomie Noodles, has congratulated Miss Zoffun Bukola for winning the 2017 edition of the Lagos State Spelling Bee competition in the Secondary School category.

    The 16-year-old from Awodiora Senior Secondary School, Awodi-Ora, Ajegunle, beat 113 other finalists from the state’s six educational districts, to become the 17th winner of the competition, which started in 2000.

    Rosemary Ogidan of Methodist Senior High School, Badagry and Philip Daniel of Yewa Junior High School, Agege, came first and second runners-up.

    Group Managing Director, Dufil Prima Foods Plc. Mr. Deepak Singhal, who was represented by the Group Public Relations and Events Manager, Mr. Tope Ashiwaju, said Miss Zoffun’s success was enviable and worth celebrating.

    He said her ability to win the competition showed that anything is achievable through hard work and diligence.

    Singhal hoped that many young people will be inspired by her story, to excel in their various endeavours, particularly those who feel limited by their background or where they live.

    He lauded the Lagos State government for sustaining the competition and improving upon it, saying Indomie was proud to be associated with the competition.

    His words: “Bukola’s performance should tell our children and indeed, all of us, that no matter where you live or come from, with determination, you can make it.”

    In her keynote address, Deputy Governor, Dr Idiat Oluranti Adebule, represented by the Chairman, House of Assembly Committee on Education, Mr. Lanre Ogunyemi, said the competition is aimed at developing the innate skills of pupils.

    According to her, the competition had fulfilled the goal of creating healthy rivalry among pupils, as well as drawing out their intellectual capabilities.

    She said the government will ensure machineries that will boost academic excellence in Lagos.

     

  • Indomie celebrates Lagos 2017 spelling bee champions

    Indomie celebrates Lagos 2017 spelling bee champions

    Dufil Prima Foods Plc, makers of Indomie instant noodles, has congratulated Miss Zoffun Bukola for becoming Lagos State’s 2017 Spelling Bee champion in the Secondary School Category.

    The 16-year-old from Awodiora Senior Secondary School, Awodi-Ora in Ajeromi Local Government Area in Lagos, made history to become the 17th winner of the competition. She came top out of the 113 finalists across the six educational districts of the state at the Spelling Bee Grand Finale which was held at Adeyemi Bero Auditorium of Lagos State Secretariat.

    Another pupil, Rosemary Ogidan of Methodist Senior High School, Badagry and Philip Daniel of Yewa Junior High School Agege emerged first and second runners-up respectively.

    Speaking at the event, the Group Managing Director, Dufil Prima Foods Plc. Mr. Deepak Singhal who was represented by the Group Public Relations and Events Manager of the company, Mr Tope Ashiwaju said, the success attained by the new Lagos State Spelling Bee champion, Miss Bukola was enviable and worth celebrating.

    He said her ability to win the competition showed that anything is achievable through hard work and diligence, he expressed the hope that many young people would be motivated and inspired by her story, to excel in their various endeavours particularly those who feel limited by their background or where they live.

    “Bukola’s sterling performance should tell our children and indeed all of us that no matter where you live or come from, with determination, you can make it.”

    Deepak also commended the Lagos State Government for working so hard to sustain the competition and improving upon it year after year. He said Indomie was proud to be associated with the competition and challenged other students to adequately prepare for next year’s Spelling Bee competition.

    In her keynote address, the Lagos State Deputy Governor, Dr Idiat Oluranti Adebule, represented by the Chairman, Lagos State House of Assembly Committee Chairman on Education, Mr Lanre Ogunyemi, said Lagos State Spelling Bee Competition was aimed at developing the innate skills of pupils and students.

    Adebule said the competition had been able to fulfil the ultimate goal of creating healthy rivalry among students as well as drawing out their intellectual capabilities. She said Lagos State government will continue to put in place the machineries that will help boost academic excellence and improve the quality of education in Lagos.

    Indomie has been the lead sponsor of Lagos State Spelling Bee since its inception in 2001 and plans to provide more support to ensure that many more young people get the opportunity to participate in the spelling competition.

  • Indomie donates equipment to Lagos school

    Indomie donates equipment to Lagos school

    Mainland Senior High School, Jibowu, Lagos, has taken delivery of science laboratory equipment worth over N1m courtesy of Dufil Prima Foods Plc, makers of Indomie noodles.

    The donation is intended to complement government’s effort to enhance learning especially in Science and Technical Education, according to the firm’s public relations and events manager, Tope Ashiwaju.

    He said the donation was part of Dufil’s corporate social responsibility initiative tailored towards education and community development.

    “Our joy is to see the teachers fully utilise the laboratory equipment in imparting knowledge that will improve students’ performance in Science subjects, especially in their West African Senior Secondary Certificate Examination (WASSCE) and the National Examination Council (NECO) exams,” he said.

    Ashiwaju added that the company has instituted a scholarship scheme for students with remarkable education achievement from secondary school certificate up to masters degree level. He advised beneficiaries to take advantage of this opportunity.

    “All I want is for the teachers to take full advantage of the opportunity by taking extra effort to teach the students to learn, stay focused and continue to dish out outstanding results, and the scholarship will be yours”. Ashiwaju explained.

    Representing Igbobi Community, the Onisabe of Igbobi Sabe, HRM Oba Owolabi Adeniyi, expressed appreciation of the community to the donor.

    He urged students to consolidate on the gesture by ensuring the community produces more successful personalities in the field of Science in the future.

    On her part, the Lagos State Director of Projects Education, District 4, Mrs Bolarinwa Folashade, who represented the Tutor-General and Permanent Secretary of the district, said with the nation, the school laboratory will be next to none in the district.

    The school Principal, Mr Ayodele Odupe, hoped the gesture would go a long way in changing the face of Science education in the school. He advised other corporate bodies to take after the donor, noting that government alone could not shoulder the responsibility of the education sector.

  • Indomie to sample 10 million consumers nationwide in 2017

    Indomie to sample 10 million consumers nationwide in 2017

    Dufil Prima Foods, Makers of Indomie Instant Noodles, has revealed its intention to reach 10,000,000 million Nigerians in the year during its annual sampling exercise. The program will see millions of Consumers freely taste the number one brand in the noodles category across the country.

    Speaking on the free sampling program for the year, Brand Manager, Indomie Instant Noodles, Mr. Amber Yadav said: “Indomie is using this exercise to remind Consumers of how quality taste like. We know things are hard at the moment but people should always remember that there is no price tag that can justify inferiority. Noodles globally is loved by families and when you love your family you are expected to give them the very best; in the noodles market that best is Indomie.”

    Amber affirmed that the sampling exercise will include all variants (SKU’s) of Indomie Instant Noodles and this will be carried out in all geopolitical zones in the country: North-Central, North-East, North-West, South-East, South-South and South-West with special focus on key cities such as Lagos, Port Harcourt, Kano, Kaduna, Owerri, Enugu among others.

    “Indomie has remained the favourite instant noodles in homes, offices and restaurants because it thrives on getting Consumers insight and using the knowledge of Consumer preferences to improve on the brand. Last year Indomie won awards even outside the noodles category because the brand is built on the preferences of Consumer rather than marketing benefits.” Amber said.

    On his part the Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said “As a brand we do not claim to know what the Consumer wants; that would be arrogant and misleading. We are merely asking our Consumers who are the reason we are in business to guide us as we continue to produce the best noodles for their satisfaction and enjoyment. The sampling will also give the undecided Consumers a trial experience and gear them towards becoming not just Consumers but Indomie ambassadors.”

    According to Ashiwaju, the sampling programs would be strategically executed not only to serve as a feedback mechanism but to also strengthen the bond between the brand and its Consumers. In addition, the sampling will assist the brand in fine tuning its offerings more accurately to meet Consumer expectations which Ashiwaju says is regarded with the highest esteem by the world’s favourite noodles brand, Indomie.

  • Indomie partners Kaduna, promotes learning

    Indomie partners Kaduna, promotes learning

    As part of its Corporate Social Responsibility (CSR) activities, Dufil prima Foods makers of Indomie Instant Noodles have pledged to partner with the Kaduna State Government on its laudable School Feeding Programme.The brand conveyed its support when its top management staff paid a courtesy visit to the Kaduna State Government.

    The brand conveyed its support when its top management staff paid a courtesy visit to the Kaduna State Government.

    The state government’s School Feeding Programme was introduced to ensure school children are fed every day making them more inclined to learning. Many children attend school without eating due to poverty and this affects their ability to be attentive in class.

    Speaking during the visit, General Manager, Dufil Prima Foods Plc, Mr Girish Sharma stated that, “the continued progress of the School Feeding Scheme within the state and the passion of the government at ensuring the scheme remains functional has been closely monitored over time. It has become imperative for Indomie to throw its weight behind such a laudable scheme in order to encourage children to remain in school.”

    “Over the years, Indomie has become the favourite and most preferred meal especially for children and we know that for effective learning to be achieved the child must be properly fed. On this premise we are glad to support the Kaduna State Government on the feeding initiative as its resultant effect would lead to better learning for children, improved health and encourage enrolment in schools since the food challenge has been eliminated.” He said.

    Indomie during the visit also donated 500 cartons of Indomie Instant Noodles to the state governor, Mallam Nasiru El-Rufai.

    On his part, Governor El-Rufai stated: “According to available statistics only 1.1 million children were in school when I assumed office as the governor of the state but presently the figure has doubled to about 2.2 million children due to the free education and feeding programme. I, therefore, commend Dufil Prima Foods Plc, makers of Indomie Instant noodles for the donation and commitment to the school feeding programme initiated by the state.”

    The governor promised to deploy the cartons of Indomie to Sanga Injema Local Government Area of the State where there is a major crisis of internal displacement in the state. He further called on other companies to emulate Indomie’s act of selfless service to humanity.

  • Indomie rewards promo winners

    Indomie rewards promo winners

    Indomie Instant Noodles has rewarded the first batch of winners in its ongoing Indomie “You Like No Other” promo, which kicked off in October.

    The promo is aimed at rewarding consumers of the brand, and also give back to the society.

    Speaking at the presentation, the General Manager, Dufil Prima Foods PLC, Mr. Girish Sharma, said: “The promo was conceived to celebrate, recognise and reward consumers of the brand in a superlative way, as there are prizes worth over N600 million to be won, and so far about 5,000 winners have emerged since the promo began barely a month ago.”

    “The promo is going to run till the month of December, and for us as a brand, it is one of the ways we seek to put smiles on the lips of our consumers in this season, as there are lots of prizes to be won in a very easy and straightforward manner.’’

    The firm’s Group Public Relations and Events Manager, Mr. Tope Ashiwaju, said the brand through the promo simply seeks to celebrate the uniqueness in everyone, and also reward the loyalty of its numerous consumers who have stood with the brand through the years.

  • Indomie gets award

    Indomie gets award

    Indomie noodles has emerged brand of the year in the just-concluded Advertising Association of Nigeria (ADVAN) Awards.

    The brand was unanimously voted as the best in three major categories – Brand of the Year 2016, Brand Manager of the year (won by Brand Manager Mr. Amber Yadav) and New Brand Revitalisation 2016 for Indomie Belleful.

    After receiving his award, Yadav said: “Indomie is not just the leading brand in Nigeria, but also globally. It is the pioneer brand in Nigeria and the preferred instant noodles in homes.

    “Indomie has come a long way and recently bagged the ‘Best Consumer Brand of the Year.”

    According to research, Indomie topped Africa’s most chosen noodles brand ranking for 2016. The research, which covered 15,000 brands, 200 categories, 44 countries and five continents, representing 74 per cent of the global population, said Indomie attained the number one position in the Fast Moving Consumer Good (FMCG) category across Africa.

  • 12 PG students get Indomie scholarship

    Twelve Postgraduate (PG) students from several universities across the country have received the final payment for the Dufil MSc. Nutrition Scholarship Awards for the 2015/2016 session.

    The cheques, which were presented to the awardees at the Dufil Prima Foods PLC office last week, were the final tranche for the total scholarship worth N450, 000 each.

    The students, who are studying Nutrition and Dietetics, became eligible for the scholarship award after their applications were screened by a notable panel made up of distinguished nutritionists from various parts of the country, including the programme Coordinator for the scholarship, Prof Babatunde Oguntona, who is a past President of the Nutrition Society of Nigeria (NSN) and a Professor of Nutrition and Dietetics at the Federal University of Agriculture, Abeokuta.

    Brand Manager, Indomie, Mr Amber Yadav, said: “The scholarship scheme is a noble course which the brand is pleased to be associated with. The scheme serves as a means to give back to the society and, most especially, to the field of Nutrition and Dietetics which the brand is synonymous with.”

    The firm’s Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr Tope Ashiwaju said: “We want to re-write the nutrition template of our dear country and as a brand, we are committed to raising seasoned professionals in this field. Professionals who we believe can place us side by side other developed nations in the nearest future.’’

    Oguntona thanked Dufil Prima Foods for sustaining the scholarship since 2009.

    “Among all the organisations we reached out to with this idea of a Nutrition Scholarship at its conception, only Dufil Prima Foods responded positively and, ever since, has ensured its growth and continuity. We are, therefore, grateful that Indomie – the leading noodles brand in Nigeria – has taken upon itself the duty of raising competent manpower in the field of Nutrition,” he said.

    A beneficiary, Ms. Yerimah Akintiyari, a post-graduate student of the Ahmadu Bello University, Zaria, said the scholarship would help her quest for knowledge and skill to fight the scourge of malnutrition, which is prevalent in the North where she resides.

  • Indomie rewards kids with N6 million

    Indomie rewards kids with N6 million

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has rewarded three outstanding children who emerged winners of this year’s Indomie Independence Awards, with the sum or N6 million at this year’s Indomie Independence Day Award ceremony held in Lagos.

    The grand event which witnessed a large turnout of dignitaries, saw some renowned personalities like the Group Managing Director, First Bank, Bisi Onasanya; Senator Gbenga Ashafa; Chairman Masandola Group, Chief Bode Akindele, among others.

    These personalities, in lending support to the children and indomie, added glamour to the event by donating N2.25million, N500,000, and N1million.

    The Indomie Independence Day Award for Heroes of Nigeria is a Corporate Social Responsibility initiative of Dufil Prima Foods Plc, makers of Indomie Instant Noodles and is geared towards recognising children of 15 years and below who have exhibited extraordinary acts of heroism in the face of danger or societal challenge which have sometimes brought them injury.

    While delivering the keynote address at the event, the Executive Director, Corona Schools, Mrs. Olufunto Igun, said: “The future of any nation or entity lies heavily on the children, whatever legacy we pass on, whether good or bad could make or mar us as a nation. We, therefore, must rise up to our responsibility as parents, guardians, schools, and government to ensure that the right values are inculcated in the children.”

    Addressing the winners as “the salvation for the nation’s future and the economy,” she charged more organisations to toe the line of Dufil Prima Foods by also contributing their own quota to ensure a more secure and blissful future for our kids.

    The Group Managing Director, Dufil Prima Foods, Mr. Deepak Singhal, expressed delight at the success of the event.  “Our motivation rests firmly on the fact that a lot of kids are out there who do the extraordinary day- by-day; they are the unsung heroes who have never been celebrated. That is why we have resolved that every year we would not relent in our search all around Nigeria for unique acts of bravery, worthy of celebration,” he said.

    The award, which is the seventh edition, produced such winners as 15-year-old Aniema Udokang from Cross River, for his assistance in saving an accident victim on IBB way in Calabar; 14-year-old Semiya Modashiru helped save the lives of two babies by apprehending and confronting a kidnapper at a bus garage in Ogijo, while 10-year-old Bassey Itam helped a boy bitten by a snake.

    The winners in the first, second and third categories went home with N1,000,000, N750,000, and N500,000 worth of scholarship.