Afrobeats sensation Joeboy has credited the genre’s global success to Nigeria’s vibrant culture and the expressive nature of its people.
In a recent interview with Zwart, the singer said Nigerians’ outgoing spirit and willingness to showcase their heritage have been instrumental in taking Afrobeats to the world stage.
He pointed out that the genre’s international appeal has also been boosted by Nigeria’s large population, abundant talent, and the power of social media.
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Joeboy added that the consistently high quality of music produced in Nigeria continues to reinforce Afrobeats as a global phenomenon.
He said, “Afrobeats is here now because it has been a long time coming. And there’s so much talent, it’s only right that we just spread it to the world. Thankfully, Nigeria has a huge population back home and even in the diaspora.
“Naturally, we are very loud. That’s what they said. So, we are very out there. And, wherever we are in the world, we like to represent our culture. That also played a huge role [in Afrobeats gaining global attention]. And also, social media and the quality of music coming out from Nigeria.”






