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Tag: Maltina

  • Maltina launches ‘Happiness in the little things’ campaign

    With a clear intention of remaining a brand whose essence is to continually share happiness, Maltina has rolled out a new campaign series, which seek to highlight the happy moments that bring genuine smiles on the faces of Nigerians.

    Tagged: “Happiness in the Little Things”, the initiative is aimed at showcasing the brand’s willingness to be part of the little moments and activities that bring happiness to the life of an everyday Nigerian.

    The campaign, which will run in series, will have each one highlighting different little moments in which people derive joy from. Happiness comes in various ways and forms. It can come from instances as random as getting back home after a long day and taking off those seemingly tight shoes, or from finding a charging point when your battery is one percent. It is that feeling when you find that last piece of suya after you thought it was finished. No matter how personal or insignificant, Maltina seeks to urge Nigerians on the need to embrace these moments by connecting with them and amplifying its stance on sharing happiness.

    From refreshing BRT bus commuters with nourishing cans of free Maltina to partnering some of the most family oriented events such as the AY Live, Gbenga Adeyinka’s Laffmattazz, Nick Fest, just to mention a few, Maltina has always found unique ways of putting smiles on the faces of Nigerians.

    “It is hoped that this campaign will teach Nigerians to imbibe the culture of happy living, understand the importance of always celebrating the tiniest happy moments, learn to share that infectious happy vibe around with friends and even strangers. With Maltina, everybody becomes family,” the firm said.

  • Maltina thrill fans with AY Live and Laff Mattaz

    AY, 2Baba, Gbenga Adeyinka, Small Doctor and others added glamour to the 2019 Easter weekend to residents of Lagos and Ibadan with AY Live and Laff Mattaz.

    AY Live and Laff Mattaz which witnessed the perfect blend of music and comedy held at the Eko Hotel and Suites, Lagos and the iconic Jogor Centre on Easter Sunday, April 21, 2019, respectively.

    For six years, Gbenga Adeyinka the 1st, the self-proclaimed Grand Comedian of the Federal Republic (GCFR) has been going around the South West, sharing happiness through his Laff Mattaz comedy show courtesy of premium malt drink, Maltina. AY Live on the other hand, has for over four years, been powered by the nation’s favourite malt drink, in a bid to foster its stance on sharing happiness.

    Fulfilling the promise to make everyone in attendance smile, laugh out loud and forget their worries for at least 24 hours were music and comedy superstars-DJ Jimmy Jatt, 2Baba, Ruggedy Baba, Chinko Ekun, Omobaba, Alariya, Terry G, the Small Doctor, Chi Young, Madiba of Comedy, Shete, Akpororo, Funny Bone, Helen Paul, Dr Smile and Peteru, who delivered great doses of music, humor and excitement to the people of Lagos and Ibadan.

    Laff Mattaz has been the biggest family event for the people of Ibadan over the last six years like AY Live in Lagos, with Maltina sharing happiness at the different shows.

    Speaking on this, the Portfolio Manager, Non-alcoholic drinks, Nigerian Breweries Plc, Ngozi Nkwoji, said:

    “We’re always excited to be a part of shows like AY Live and Gbenga Adeyinka’s Laff Mattaz, as they align with the brand’s commitment to sharing unending happy moments with  families and friends across Nigeria. We always look forward to being a part of these events as we have in recent years.”

  • Maltina, Noble Igwe capture Nigerians in 1000 Smiles project

    The journey to capture Nigerians happy moment and smiles has ended with a remark feat.

    Maltina supports the 1000 Smile project handled by Noble Igwe which lasted for 30 days.

    The photo shoot project revered for sharing happiness was conducted nationwide.

    Now after 30 days in which various cities across Nigeria were visited, the 1000 mark has been reached and in the process, sharing happiness and capturing

    Hundreds of compelling stories were captured during the experience which has come a long way to put on the record that Nigerians are full of life and are happy people.

    From the Hawker on the street, to the

    Investment banker, to the market woman, Maltina supported to capture these people at key moments, revealing some of the true experience you may ever come across.

    The true stories on the field added the needed context to the campaign,as the project chronicles a journey to a 1000 smiles with social media posts which profiled individuals that were photographed.

    What started as a noble act to compile happy moments from Nigerians, slowly became a riveting expose about the perseverance and unbridled joy of Nigerians even in the face of adversities.

    Some of the most remarkable photos were from those you may least expect to be joyous, proving that true joy comes from within and is borne inspite of peculiarity of life realities.

    The project further revealed that Maltina has recorded a great year of sharing happiness.

  • Extra fun as parents join kids in their game

    While children do need time to play alone and with other children without adult intervention, research shows that playtime with parents is also important.

    Perhaps the latter is what the organizers of Nickfest – Nickelodeon in partnership with Maltina – set out to achieve by creating the family-centric event which took place on the September 29th and 30th, 2018, at the Balmoral Events Center, Federal Palace Hotel, Victoria Island, Lagos.

    Indeed, children crave time with parents because it makes them feel special. And it is only a shallow that thinks that one would be mollycoddling their child if they decide to get a ball and a couple of gloves to play catch.

    Arguing in favour of those who play with their kids, Coach Jim says: “You’re not inhibiting their ability to make friends by playing a bit of one-on-one soccer or basketball or badminton. You’re making sure they get an active start in life despite awkward circumstances. And it’s very unlikely that you will have to be their sole playmate forever.”

    Thus, this year’s NickFest which hosted 4,000 families could be said to have recorded a huge success, as children and parents were treated to non-stop entertainment. It is safe to say that they we ae all looking forward to the next edition of the biggest fun-filled family gathering event, NickFest. Obviously, the show is in alignment why Maltina’s catchphrase of’Share Happiness’ with various age groups. The 2-day event follows the success of the maiden edition in 2017.

    At the show, children were able to reenact their fantasies as the event featured some of Nickelodeon’s superstar characters in brand new shows, including Dora the Explorer along with her animal rescuer cousin, Diego and Dora’s best pal, Boots; SpongeBob Squarepants; Shimmer and Shine; and Paw Patrol’s – Ryder, Chase, Marshall, Rubble, and Sky as well as Teenage Mutant Ninja Turtles. Also the Maltina mascot took centre stage at the Maltina Happy Land at NickFest, and for the first time ever, he performed his very own show to the delight of kids and parents.

    Hosted by the hilarious duo of IK Osakioduwa and Nigeria’s Got Talent winner Amarachi, the event was all shades of fun as kids were excited seeing their favourite animated Nickelodeon’s superstar characters live.

    They all slithered around and bathed in thousands of liters of gloriously gooey slime in the legendary slime zone. The venue was transformed into a beautiful wonderland for the kids with amazing toys, fun game and activities, and plenty colour, notably the Nickelodeon traditional bright orange which helped achieve a beautiful, fun-friendly and relaxation ambience.

    Music lovers were not left out, as there was a blend of fun and music from Africa’s adored  A- list music acts such as M.I, Simi, Adekunle gold and Mayorkun who satisfactorily entertained the children, parents  and fun lovers with some of their family-friendly songs which of course got the whole venue in an endless sing-along. MTV’s Folu Storms, Mannie from Cool FM as well as other celebrities in attendance got slimed green several times over to raise awareness and funds for indigent Children’s Trust project. This segment – Celebrity Slime Challenge – was one of the most anticipated of the event.

    NickFest is indeed a last summer memory as school returns in September. It sure gave the youngsters a chance to end their summer 2018 vacation on a high note. There’s really no better way to say goodbye to waking up late and playing all day than having two days of unlimited fun.

    Speaking at the venue of the event, Alex Okosi, Executive Vice President and Managing Director VIMN Africa, owners of Nickelodeon, said: “Over the years, Nickelodeon has entertained families world over. With NickFest in Nigeria, we have translated our hugely popular and family-centric TV entertainment content to an event experience that resonates with audiences. We had an incredible show of support from parents and kids at the 1st edition last year and this 2nd edition turn out for Nickfest in Nigeria has gained even more fans. At VIMN Africa, we are grateful for the valued support from our partner Maltina and the new associate sponsors in bringing NickFest to Lagos again.”

    On what the show means to her family, Mrs. Crowther, a parent at the show says: “Coming to NickFest last year was an amazing experience for me and the kids because my kids had a great time here.  This year’s edition is another fun and adventure for us entirely and we are loving every bit.”

  • Company constructs classes, library for college in Kano

    The Kano State Government has inaugurated a block of eight classrooms and a library constructed by Nigerian Breweries, makers of Maltina, at Government Technical College, Gwale in Kano metropolis.

    Gov. Abdullahi Umar Ganduje, represented by the Secretary to the State Government, Alhaji Usman Alhaji, at the ceremony on Friday, commended the company for the gesture.

    Ganduje called on the well-meaning Nigerians and corporate bodies to emulate the gesture for the development of the education sector.

    The Managing Director, Nigerian Breweries, Mr Jordi Borrut, said that the project was part of the company’s commitment in partnership with the state government to support the education sector.

    “We believe these infrastructures will improve the standard of education in schools and complement government’s efforts in the provision of basic, qualitative and affordable education in a conducive learning and teaching environment for students and teachers in order to build our future leaders,’’ he added.

    Read Also:Glitz and fun in Ilorin Laffmatazz, Maltina Show (PHOTOS)

    The Permanent Secretary, SERVICOM Directorate, Alhaji Abdullahi Musa, said the project came to reality due to the efforts of the directorate of ensuring that individuals and corporate bodies discharge their corporate social responsibilities to the state.

    Musa thanked the state government for allowing the company to execute the project and Dorayi Babba community for donating a piece of land to the school for the project.

  • Glitz and fun in Ilorin Laffmatazz, Maltina Show (PHOTOS)

    The Ilorin edition of Laffmatazz showcased comedy at its finest with amazing acts and music performances from some of Nigeria’s finest talent. The likes of Omobaba, Helen Paul and Arole put up outstanding performances leaving many who attended the show anticipating what was to follow.

    The show convener couldn’t conceal his elation at the turnout. “Ilorin is a second home to the Laffmattazz platform and it is always good to return to the great people of Ilorin. The support was overwhelming and the crowd was amazing. We could not have achieved this without the support of our sponsors Maltina!”

    The event was powered by Maltina, the premium malt drink that encourages us to share happiness and create memorable moments with our loved ones. The brand was on ground rewarding these moments of happiness and nourishing the audience.

    “The West is very important to the brand and we cannot talk about the west without including the great people of Ilorin.  True evidence of happiness is brought to life through laughter and the people of Ilorin are indeed happy!!! Maltina believes in touching the lives of our consumers with positive vibes which is what Laffmatazz has offered to them today.

    Their happiness is of utmost priority to us because it is our goal that every consumer should enjoy absolute satisfaction with our brand,” said Senior Brand Manager – Maltina, Omotunde Adenusi

    Laffmattazz was birthed from a desire to promote comedy in the south western region, This year’s edition kicked off in April at Ibadan and continued to Akure in June. Following the conclusion of the Ilorin edition, the grand finale will be held in Abeokuta on the 1st of October. .

  • Children’s Day: Swell time with Maltina in Lagos, Ibadan

    As part of its social responsibility objectives, hundreds of children and their parents where, on Children’s Day treated to a swell time by Maltina brand.

    A family brand noted for Maltina Dance All reality show, the brand has continued its mission of nourishing precious family moments, one of which the Children’s Day celebration provides.

    “Being able to hang out with my kids away from the stress of work and all that is such a fantastic experience. I can’t remember the last time we did this as a family and I’m so glad I didn’t pass on this opportunity. This was indeed a wonderful experience and I can’t thank Maltina enough,” says an excited guest, Yemisi Adekola.

    It was an interesting moment as the families got to enjoy fun activities like face-painting, sack races, carousel rides, Tug of War, board games, puzzles, foosball, and lots of other exciting side attractions. They also got to hang out with the Maltina’s Happy the Mascot.

    Winners of some of these games got to walk away with amazing gifts like a laptop, giant teddy bear, Maltina goody bags, bicycles and other items.

  • Maltina Shares Happiness on Children Day (Pictures)
    Children, they say, are the light of the world.Lagos and Ibadan were indeed lit up on May 27th as Nigeria’s No. 1 Malt drink, Maltina, hosted hundreds of children and their parents to a memorable Children’s Day party, in line with the brand’s mission to nourish precious family moments and spread happiness.
    Speaking about the event, excited guest, Yemisi Adekola said: “Being able to hang out with my kids away from the stress of work and all that is such a fantastic experience. I can’t remember the last time we did this as a family and I’m so glad I didn’t pass on this opportunity. This was indeed a wonderful experience and I can’t thank Maltina enough.”
    The families got to enjoy fun activities like face-painting, sack races, carousel rides, Tug of War, board games, puzzles, foosball, and lots of other exciting side attractions. They also got to hang out with the Maltina’s Happy the Mascot.Winners of some of these games got to walk away with amazing gifts like a laptop, giant teddy bear, Maltina goody bags, bicycles and lots  more.
    Maltina is the first locally produced malt drink in Nigeria and is fortified with vitamins and calcium for healthy families.

  • Maltina celebrates International Day with bus rides

    MALT drink brand, Maltina, from the stable of Nigerian Breweries, on Tuesday celebrated the International Day of Happiness by sharing happiness with commuters in Lagos.

    In line with the essence of Sharing Happiness, Maltina’s happiness ambassador; Happy the Mascot, made appearances across Lagos on the Happiness Bus ride to delight commuters and share the true meaning of happiness. The commuters also got a chance to be refreshed and revitalized with ice cold Maltina.

    The Happiness Bus rides happened on the Lagos BRT route along the Ikotun – Iyana Ipaja and LASU to Igando.

    Speaking on the initiative, the Portfolio manager, Non Alcoholic Drinks, Ngozi Nkwoji said; “This year in particular, the theme of the International Day of Happiness was “Share Happiness” which as we know is the essence of the Maltina brand. This presented an opportunity to indeed Share Happiness within our immediate environs. Every day is an opportunity to bring this essence to life and is something every individual must strive to do daily.”

    Nkwoji said that commuters were positively surprised when what typically is a routine trip turned out to be the one trip they did not want to end.

    “Maltina continues to extend its value proposition with new and engaging ways to bring smiles to people’s faces, whilst sticking to its brand ethos that a healthy you is a happy you. Maltina firmly believes in this ideology and is taking steps to remind everyday Nigerians of the subtle beautiful moments we sometimes overlook,” she added.

    The International Day of Happiness which is celebrated annually on March 20 is set aside as a reminder that progress goes beyond economic achievements and into increasing human happiness and well-being as a tool for prosperity.

  • Maltina celebrates International Day with bus rides

    Malt drink brand, Maltina, from the stable of Nigerian Breweries, on Tuesday celebrated the International Day of Happiness by sharing happiness with commuters in Lagos.

    In line with the essence of Sharing Happiness, Maltina’s happiness ambassador; Happy the Mascot, made appearances across Lagos on the Happiness Bus ride to delight commuters and share the true meaning of happiness. The commuters also got a chance to be refreshed and revitalized with ice cold Maltina.

    The Happiness Bus rides happened on the Lagos BRT route along the Ikotun – Iyana Ipaja and LASU to Igando.

    Speaking on the initiative, the Portfolio manager, Non Alcoholic Drinks, Ngozi Nkwoji said; “This year in particular, the theme of the International Day of Happiness was “Share Happiness” which as we know is the essence of the Maltina brand. This presented an opportunity to indeed Share Happiness within our immediate environs. Every day is an opportunity to bring this essence to life and is something every individual must strive to do daily.”

    Nkwoji said that commuters were positively surprised when what typically is a routine trip turned out to be the one trip they did not want to end.

    “Maltina continues to extend its value proposition with new and engaging ways to bring smiles to people’s faces, whilst sticking to its brand ethos that a healthy you is a happy you. Maltina firmly believes in this ideology and is taking steps to remind everyday Nigerians of the subtle beautiful moments we sometimes overlook,” she added.

    The International Day of Happiness which is celebrated annually on March 20 is set aside as a reminder that progress goes beyond economic achievements and into increasing human happiness and well-being as a tool for prosperity.