The Nation Newspaper

Tag: Maltina

  • Two families dropped from Maltina Dance All

    Two families dropped from Maltina Dance All

    IT was like an anticlimactic end when the Leonard and Maisamari families had to drop out of the race for the whopping sum of N10 million in the family-group dance show, Maltina Dance All.

    The two were evicted from the show because of their inability to creatively satisfy the judges, comprising Muyiwa Osinaike, Comfort Fedoke and Jeffery Page, with their performances of the Wazobia (Nigeria’s indigenous dance) and Jive dance routines.

    The first eviction showdown had four families locking horns to remain in the Academy. The Dide and Leonard families had earlier been placed on possible eviction list after their Wazobia performance show, while Oladapo and Maisamari could not impress the judges after the Jive performance, a situation that made the judges give them an order to redeem their image and justify their stay in the Academy.

    The Oladapo Family set the tone for the Wazobia performance at the eviction night with Nkpokiti dance from Eastern Nigeria, Maisamari and Leonard families rocked with Owigiri/ Agene and Dide family nailed it with Bata dance from the South West.

    The Jive performance, which turned out to be a night of emotion, opened with an energetic display by the Dide family with a song titled ‘This head I hold.’ They left the floor for Leonard family with ‘One way or another.’ The Maisamaris hit the stage with ‘Living La vida loca’ while the Oladapos closed the night performance with ‘Don’t stop me now.’

    In the end, the judges decided against Leonard and Maisamari families.

    The show, which also promises the first and second runners-up N3 million and N1 million respectively, airs on AIT, Silverbird and Ebony Live TV.

  • MALTINA DANCE ALL: Finalists emerge in Port- Harcourt auditions

    MALTINA DANCE ALL: Finalists emerge in Port- Harcourt auditions

    IN a show of talents and creative dance steps, hundreds of contestants took to the floor to compete for slots, as the eighth season of the Maltina Dance All (MDA) regional auditions got underway at the Atrium Event Centre, Port Harcourt, Rivers State.

    The two-day auditions could be described as electrifying as the dancers, both young and old, came out to showcase their skills.

    The general session, held on the first day, was set aside for dancers from different age categories ( 5-12, 13-19, 20- 29 and 30 and above) to compete for prizes, ranging from Home Theatres, 22-inch flat screen television sets and 5.5KVA generating sets.

    Precious Binyebo emerged winner in the 5-12 age category, carting home the grand prize of a brand new generating set, while Dike James, 11, and Stanley Eze, 12, who emerged first and second-runners up respectively, went home with a home theatre and LCD TV set.

    The 13-19 age category saw Daniel Uche, 18, emerge the overall winner, while Amarachi Clement, 19, and Kelsi Dide, 18, emerged first and second-runners up respectively.

    At the end of a selection process, which was held on the second day, eight dancers were selected by the judges to proceed to the next stage of the competition. The successful candidates were: Vincent Osanebi, 21; Ebi Williams, 22; Sunny Onyeka, 23; Richard Emmauel, 18; Wilfred Utere, 20; Ukeme Akpan, 23; Uzodinma Calistus, 19, and Kelsi Dide, 18.

    The next step will see the eight contestants participate with their families at their homes. If they pass the medical tests after they have been selected, they will finally qualify to enter the popular MDA Academy.

    Meanwhile, the Lagos auditions, which kicked off on Thursday at the National Theatre, ends today.

  • Maltina partners AY Live show

    Maltina partners AY Live show

    AFTER eight years of running the show solo, Maltina, from the stable of Nigeria Breweries, has thrown its weight behind the 2014 edition of AY Live scheduled to hold today.

    According to Adewole Adedeji, Senior Brand Manager, Maltina, the decision is borne out of the fact that the brand inspires happy moments worth sharing with family and friends all the values that can be found in AY Live.

    “AY is one of the most iconic comedians in this country today; so, Maltina is very excited to be working with him. Also, because AY Live is an event, you have families come together, share happy moments that will help us bring the core of our brand to live,” he stated.

    Adewole added that in the past, the Maltina brand had searched for a platform that could help bring the core of its brand to life, citing that as the reason it is partnering with comedy shows like AY Live.

    “Our partnership with AY is in order to ensure that Maltina connects with its consumers. AY Live is an event where families come together, share happy moments, share jokes, laugh and have fun. Maltina needs to create that connection. That’s why we are partnering with the show this year. We will be going with AY to his shows in different parts of the country. We are excited and we are looking forward to it.”

  • Maltina set for family dance

    Maltina, the premium non-alcoholic malt drink from the stable of Nigerian Breweries Plc has set the stage for Season Seven of the popular family dance show, Maltina Dance All (MDA).

    The show will be preceded by regional auditions, which will kick off in Port Harcourt from July 19 to 20; Lagos – National Theatre, Iganmu, July 25, 26 and 27 and Abuja – Nicon Luxury Hotel from August 2 to 3.

    This year edition titled: “The Evolution” will chronicle dance styles from 1960 to today.

    Renowned for promoting togetherness with friends and loved ones, the MDA is the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers.

    Speaking at the presentation of some dances, Mr Edem Vindah, Corporate Media and Brand PR Manager, who represented Mr Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries Plc, said: “The dance performance was a tip of the iceberg from this season of Maltina Dance All.

    “As we all know, it is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting togetherness with friends and loved ones. The TV show, which made its debut in 2007, has remained Nigeria’s first and only family dance TV show featuring families from various regions across the country.”

    He added that the show is “about the emotions, excitement, fun and the unbreakable bond that 10 families will showcase when they challenge themselves by learning and performing various dance styles from the 70s, 80s, 90s and today.

    “This is going to be evolution of dance from time past to the present. The winning family will go home with the grand prize of N6 million and of course, a brand new car.

    “The first and second runners up will also get N1 million and N500,000. The show will bring to the fore, the Nigerian’s essence and values of sharing, happiness unity, cooperation, vitality and creativity.”

    Mrs. Ngozi Nkwoji, Senior Brand Manager Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the seventh season of MDA, seven years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer.

    The MDA Evolution is something not to be missed. We put a lot of work into it. Every year, there is something bigger and better. What we are doing with Maltina Dance All is to “share happiness” and to also create more emotional connection with consumers because families and dance are two winning components in the environment. Nigerians love to dance.”