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Tag: Obi Cubana

  • Obi Cubana opens up on success secrets

    Obi Cubana opens up on success secrets

    Obinna Iyiegbu, who is best known as Obi Cubana, is a Nigerian businessman, socialist, entertainer and philanthropist, who sits atop a thriving conglomerate, Cubana Group.

    Obi Cubana has been in the news for many reasons while hobnobbing with several Nigerian celebrities but recently, he has featured in a documentary where he opened up on the secrets of his success.

    Following the launch of a documentary series on Igbo apprenticeship entitled ‘Freemen,’ Obi Cubana highlighted discipline as the paramount lesson he gleaned from the age-old traditional system.

    The documentary, which recently launched on Showmax dissected the Igbo Apprenticeship System as a cultural phenomenon where established businessmen, known as ‘ogas,’take on apprentices, referred to as ‘mwa boys,’ to learn a trade and eventually take over the business. The cultural practice ensures apprentices immerse themselves in learning a trade, from loading and unloading goods to pricing and customer interactions.

    Disclosing this in an exclusive interview on his appearance in the documentary, Obi Cubana stressed the significance of discipline in the Igbo Apprenticeship model.

    “The most important thing I learned from observing Igbo Apprenticeship is discipline,” he affirmed. “Waking up when you are supposed to wake up. Going to bed when you are supposed to go to bed and living within your means.”

    Read Also: One shot dead as police arrest suspected kidnappers of Ekiti pupils

    Despite not undergoing the formal apprenticeship himself, Obi Cubana credited his success to the principles instilled in him during holidays spent with trade-oriented family members. The discipline learned, he noted, has been a cornerstone in his journey as an entrepreneur.

    The entrepreneur further touched on the need to document the story of how the system has been an institution in the eastern region of Nigeria for centuries.

    “The Igbo Apprentice System is something that needs to be studied and thoroughly understood. This is because it initiates a positive chain reaction and allows outsiders to delve into the culture that has shaped a people. This Showmax documentary has the potential to revolutionise various areas and foster a shared world,” he said.

    The documentary also features prominent figures such as Ndubuisi Ekekwe, Okey Japan, Bartholomew Duru Nwanguma alongside his son Peter Nwanguma and other notable personalities.

  • Obi Cubana unveils Hammer Games for youths

    Obi Cubana unveils Hammer Games for youths

     In a significant move at the intersection of entertainment and technology, the chairman of the Cubana Group, Obinna Iyiegbu popularly known as Obi Cubana has launched a gaming platform ‘Hammer Games’.

    It is an immersive platform designed to inspire creativity and adventure among the youth.

     This initiative aims to amplify Nigerian and African culture, showcasing the talents and energy of the continent’s youth.

     “Hammer Games” offers a unique and authentic African gaming experience through a highly interactive mobile and web-based platform.

     Obi Cubana emphasized: “Apart from the interactive features, the ability for users to withdraw their rewards immediately after winning makes Hammer Games stand out.”

     The platform focuses on providing users with an immersive and rewarding experience, rooted in the adventurous spirit of Africa. Hammer Games, committed to security and regulatory compliance, ensures a safe gaming environment.

    With CAC registration, trademark, anti-money laundering compliance, and approval from the Nigerian Lottery Commission, the platform prioritizes user safety.

     To kickstart its presence in the gaming industry, Hammer Games launches with three sub-games: Odogwu Hunter, Hammer Spin, and Hammer Jackpot.

    Odogwu Hunter is an adventure game embodying the African spirit, requiring skill and strategy for victory.

    Hammer Spin offers a spin-and-win adventure, while Hammer Jackpot features daily and weekly draws with substantial prizes.

    Cubana’s foray into online gaming merges hospitality and technology, creating a unique fusion of entertainment and community-building.

    Cubana said: “Hospitality is all about creating memorable moments, and Hammer Games is a gateway to build on that.”

    Read Also: Why entrepreneurship is  key to human development, by Obi Cubana

     The platform aims to provide exciting gaming experiences and a sense of togetherness.

     Beyond gaming, Hammer Games distinguishes itself by committing to community development.

    The platform opens its APIs to developers, providing grants and funding opportunities to support African game developers. Players achieving milestones receive awards and physical gifts, contributing to community and human capital development.

     As part of pre-launch activities, the Odogwu Hunter Avatar has been unveiled on Hammer Games’ social media platforms.

     The launch of Hammer Games promises to be a novel era in gaming, seamlessly blending technology, culture, and entertainment, enriching the gaming community in Nigeria and beyond.

  • Why I unveiled transport service in Port Harcourt, by Obi Cubana

    Why I unveiled transport service in Port Harcourt, by Obi Cubana

    A new e-hailing transport service, Enviable Transport on Friday, October 6, landed in Port Harcourt, the Rivers State capital.

    The firm is owned by billionaire businessman, Obinna Iyiegbu, popularly known as Obi Cubana.

    The founder of Cubana Group said he was passionate about the need to fill the existing gap in the urban transport space hence the Enviable Transport, a luxury, confirmable, and secured hailing transport solution.

    He spoke at a news conference and the launch to unveil the service. Obi Cubana said that with a population of over three million residents, Port Harcourt is one of the most impressive cities in Nigeria that has gone through a very serious transformation.

    He noted that every time he visits the city, he marvels at the level of progress that can be said to have happened over the years

    He state: “With this in mind, we have thought about how to make life more enjoyable and living more worthwhile for Port Harcourt residents. Most importantly, we have thought about how we can create new jobs and improve the economy of this very city, the garden city.

    “Today, I am glad to announce that we birthed a new transport service that is local and that is relevant, and we are here with this new service to bridge an existing gap in urban transportation.

    “This e-hailing service will deliver better services than any before it or that will come after because we have built this on deep-rooted innovations and technology

    “I am particularly delighted to be unveiling and launching this latest project, the @enviable transport e-hailing services, in the company of friends and family!

    “We intend to bridge the gap in modern-day transportation, while infusing discipline, integrity, class, security, and quality service delivery in the transportation business! I can assure you that all the cars will be brand new in 2023!

    Read Also: Obi Cubana takes energy drink to the world

    “With my partners, we have just changed the game over here and this we will extend to every city in Nigeria. This business is very local content-conscious. The drivers that will be hired will be sourced locally, to create jobs and empower young people”

    He stated that the launch in Port Harcourt signaled the first phase of this project, saying that all locally manufactured cars will be on the fleet “because our intention is also to showcase local capacity and indigenous innovation”

    Obi Cubana noted that the initiative is meant to provide local solutions to local problems (logistics) and his team was very conscious of the foreign exchange issues hence they were focused on locally available resources and supports.

    “Lastly, I want to assure you that Port Harcourt has been selected as the starting point and this service will be extended to Asaba, Enugu, and other states once the time is right and that will be very soon

    “Again, while we are not competing with other foreign car-hailing service providers, we simply want to give Nigerians their own car-hailing service because we believe in homegrown businesses and solutions, and we also believe in exporting Nigerian innovation abroad to earn foreign exchange for the country just as I have done with other products and in other sectors”

    With an office located at Dreamland Plaza, Peter Odili Road by Abraham Close, Trans Amadi Layout in Port Harcourt Enviable Transport provides bespoke hailing service among several other top-notch logistics offerings with a fleet of brand new cars well suitable for corporate trips as well as leisure rides. It comes with adequate security plus an easy booking system and fast pick up and drop off for both residents and visitors alike

  • Obi Cubana takes energy drink to the world

    Obi Cubana takes energy drink to the world

    Popular businessman, Chief Obinna Iyiegbu aka Obi Cubana, has taken his energy drink named: “Odogwu Hammer” to  the world. The locally-brewed drink  is said to be  ‘a unique high-quality, caffeine-free beverage, that is meticulously crafted using premium ingredients’.

    He embarked on a tour of   10 top cities of the world during this summer .

     Obi Cubana  is regarded as one of Nigeria’s most outstanding brand icons, leveraging his wealth of leadership  and business experience, personal contact, and social capital to push the Nigerian story across  the world.

     From his nearly two decades of success in lifestyle hospitality, real estate, and FMCG, he has proven that everything he touches turns to gold and is gradually reshaping the  world’s perception of Nigeria.

    An outstanding business leader, some would describe him as a ‘celebrity with some street  credibility’. Obi Cubana is one of the few in Africa’s biggest economy who can make a success  out of every endeavour; it is a phenomenal ability that has made him a  household name. His recognition and acceptance within the upper, middle, and lower class in  Nigeria speaks volumes of his ability to connect and inspire hope amongst all generations, old and young.

    Following the successful launch of the Odogwu Hammer Alcoholic Mixed Vodka Energy Drink, which has been making waves in the Nigerian beverage market, Obi Cubana has  taken bold steps to set the pace for the beverage industry by taking his locally produced Odogwu Hammer to the world.

    His captivating journey spanning 10 diverse cities showcased Odogwu Hammer’s unique blend and unparalleled ability to provide a sustained boost.

     Obi Cubana’s  tour of luxurious locations such as Le Ciel Santorini, Akrotiri Santorini, Greece, Waldorf Astoria in Cancun, Mexico, Canary Wharf & Hilton at Park Lane, London-United Kingdom, and then a US tour  covering the cities of Newark-New Jersey, Atlanta-Georgia, The Address-Houston, Potomac Maryland, downtown Chicago-Illinois, is more than just a vacation; it is a strategic move to put his Odogwu Hammer mixed Vodka energy drink on the global stage while rewriting the Nigerian  story.

    The  drink, crafted with precision and designed to invigorate the consumer’s  taste buds and mind, is now making its mark on the international stage. This product embodies the spirit of strength, resilience, and determination, which are values synonymous with Obi Cubana’s journey to success and the truly Nigerian spirit.

    Read Also: Why you should surround yourself with ‘beautiful’ people – Obi Cubana

    The remarkable journey began at the Lavish Waldorf Astoria Cancun, where he  was welcomed with open arms by dignitaries and influencers. From there, he made his way to Newark, New Jersey in the United States where he interacted with members of the Nigerian diaspora community, further strengthening ties with his homeland. Among the prominent personalities who joined him in the function were Ras J. Baraka, the current Mayor of Newark, New Jersey, and an American educator, author, and politician, Prince Daniell Wilson fondly called inkmoney, who is a singer, songwriter and producer.

    Appreciating them for coming, Obi Cubana said he was honoured to be received by the Mayor, Ras Baraka, who he described as one of the people looking out for Nigerians in the Diaspora.

     “I am proud to represent Nigeria on the world stage and introduce the world to Odogwu Hammer and we are definitely going to come back here with more vibes for our people,” he said.

    Moving on to Atlanta, Georgia, to participate in the Headies Award event, hosting numerous entertainers and hospitality industry experts from Africa and around the world, celebrating the African Renaissance, Obi Cubana was conferred with the honour to present the Next Rated Category award to the winner, Asake (Mr Money). On presenting the award, he said Asake is a special one.

    He was indeed proud of the great feat achieved by our musicians on the global stage. He had a good time with his friends and business associates in the Diaspora  before and after the event with the refreshing Odogwu Hammer.

    After the visit to Atlanta, Obi Cubana continued his tour of the USA, and his next point of call was The Address, in Houston, Texas. This city offered the perfect platform to showcase Odogwu Hammer to the Texas audience as he had a great time, connecting with them. From there he moved to Potomac, Maryland, this new city allowed him to engage with business  leaders and explore potential distribution partnerships. The journey continued to, downtown Chicago, Illinois, and witnessed the Odogwu Hammer experience, with its vibrant and diverse population taking a keen interest in the drink.

    Other remarkable locations visited during this tour were the legendary Times Square in New York and other destinations in Washington DC. Obi Cubana had to take Odogwu Hammer to the capital of the world’s most powerful country, the United States of America. A stopover at the White House, and the Capitol Hill building in Washington DC, this final visit completes the tour as it signifies that Obi pays attention to detail and the relevance of visiting the seat of power. It is the Odogwu brand story and the Nigerian story of resilience, inspiring hope and building a new global force for Nigeria and rest of Africa.

    Obi Cubana rounded off the American tour and headed straight to London, United Kingdom, where he visited Canary Wharf and the London Hilton on Park Lane. These premium locations played host to  Obi Cubana as he met with international distributors, retailers, and drink connoisseurs, solidifying Odogwu Hammer’s presence in the UK and telling the Nigerian story in a new and unique way.

    To further complement the adventure, Le Ciel Santorini in Akrotiri, Santorini, Greece, offered the ideal location for Obi Cubana to unwind after an action-packed tour, while also introducing Odogwu Hammer to the Greeks and other tourists seeking a unique beverage experience.

    Obi Cubana’s tour across these top destinations was not just about experiencing the world’s finest hospitality and lifestyle but it was also about showcasing Nigeria’s entrepreneurial prowess and the quality of the energy drink.

    Commenting on this momentous journey, Obi Cubana said: “I am delighted to have embarked on this incredible journey to promote Odogwu Hammer AlcoholicMixed Vodka Energy Drink across the globe. This drink encapsulates the essence of vigour, determination, and unwavering spirit to succeed, which aligns perfectly with my life philosophy. I look forward to sharing this exceptional product with more people from different walks of life home and abroad.”

    “Odogwu Hammer Alcoholic Mixed Vodka Energy Drink is set to disrupt the beverage industry globally with its exceptional taste, packaging, philosophy and energizing properties. Odogwu Hammer is a game-changer for those who demand the very best in their pursuit of excellence.

    Hence this tour marks the beginning of a promising global journey for the brand.

    The world has taken notice, and Odogwu Hammer is poised to become a symbol of Nigerian excellence on the global stage.

    “This tour has been an incredible journey, and I am excited to see how our alcoholic mixed

    vodka energy drink is embraced, accepted, and consumed internationally,” he said.